CastPlus (https://castplus.fm) Revenue Optimization with StatsDrone https://podcasts.castplus.fm/affiliatebi https://feeds.castplus.fm/affiliatebi Welcome to Revenue Optimization with StatsDrone. A business podcast focused on affiliate marketing covering topics such as big data, AI, Business Intelligence, SEO and optimization of course. This podcast is brought to you by https://statsdrone.com and Odys iGaming! StatsDrone Inc en Thu, 03 Aug 2023 01:29:32 +0000 Sun, 10 May 2026 13:12:12 +0000 https://content.castplus.io/uploads/8l18nwr1/cce813f0-1119-11f1-85c6-dba148707f0f/cce81580-1119-11f1-a52e-1bc8ac6e7371.jpg Revenue Optimization with StatsDrone https://podcasts.castplus.fm/affiliatebi Welcome to Revenue Optimization with StatsDrone. A business podcast focused on affiliate marketing covering topics such as big data, AI, Business Intelligence, SEO and optimization of course. This podcast is brought to you by https://statsdrone.com and Odys iGaming! John Wright Welcome to Revenue Optimization with StatsDrone. A business podcast focused on affiliate marketing covering topics such as big data, AI, Business Intelligence, SEO and optimization of course. This podcast is brought to you by https://statsdrone.com and Odys iGaming! No No episodic John Wright Welcome to Revenue Optimization with StatsDrone. A business podcast focused on affiliate marketing covering topics such as big data, AI, Business Intelligence, SEO and optimization of course. This podcast is brought to you by https://statsdrone.com and Odys iGaming! Welcome to Revenue Optimization with StatsDrone. A business podcast focused on affiliate marketing covering topics such as big data, AI, Business Intelligence, SEO and optimization of course. This podcast is brought to you by https://statsdrone.com and Odys iGaming! affiliate marketing, affiliate bi, affiliate business intelligence, affiliate ai John Wright john@statsdrone.com No No No The Truth About AI Content, SEO, and What Actually Ranks in 2026 with Kyle Roof https://podcasts.castplus.fm/e/x8vqkvrn-the-truth-about-ai-content-seo-and-what-actually-ranks-in-2026-with-kyle-roof The Truth About AI Content, SEO, and What Actually Ranks in 2026 with Kyle Roof 146 No No 70y7yrl0 In this episode, John sits down with Kyle Roof, the mind behind Page Optimizer Pro, to unpack what’s really happening in SEO as AI reshapes the landscape. While many claim SEO is dying, Kyle argues the opposite: it’s evolving and those who understand the fundamentals are winning more than ever. They dive deep into why AI-generated content often fails to rank, what Google is actually rewarding in 2026, and why “term richness” and contextual relevance still matter more than hype. Kyle shares insights from ongoing case studies analyzing AI content, revealing where it falls short and how to fix it. The conversation also explores programmatic SEO, building content systems that scale, and how SaaS companies and affiliates can rethink their strategy to stay competitive. If you’ve been feeling lost in the noise around AI and SEO, this episode brings clarity and a practical roadmap forward. Shoutout to podcast sponsors Odys iGaming and StatsDrone! Special mention to our affiliate software sponsors iGsuite, Affilka and Intelitics. In this episode, John sits down with Kyle Roof, the mind behind Page Optimizer Pro, to unpack what’s really happening in SEO as AI reshapes the landscape. While many claim SEO is dying, Kyle argues the opposite: it’s evolving and those who understand the fundamentals are winning more than ever.

They dive deep into why AI-generated content often fails to rank, what Google is actually rewarding in 2026, and why “term richness” and contextual relevance still matter more than hype. Kyle shares insights from ongoing case studies analyzing AI content, revealing where it falls short and how to fix it.

The conversation also explores programmatic SEO, building content systems that scale, and how SaaS companies and affiliates can rethink their strategy to stay competitive. If you’ve been feeling lost in the noise around AI and SEO, this episode brings clarity and a practical roadmap forward.

You can reach Kyle on any of his social media channels (like here) and check out pageoptimizer.pro.

Shoutout to podcast sponsors Odys iGaming, StatsDrone and NousViz!

Special mention to our affiliate software sponsors iGsuite, Affilka and Intelitics. ]]> Thu, 30 Apr 2026 11:22:00 +0000 John Wright John Wright 2199 In this episode, John sits down with Kyle Roof, the mind behind Page Optimizer Pro, to unpack what’s really happening in SEO as AI reshapes the landscape. While many claim SEO is dying, Kyle argues the opposite: it’s evolving and those who understand the fundamentals are winning more than ever. They dive deep into why AI-generated content often fails to rank, what Google is actually rewarding in 2026, and why “term richness” and contextual relevance still matter more than hype. Kyle shares insights from ongoing case studies analyzing AI content, revealing where it falls short and how to fix it. The conversation also explores programmatic SEO, building content systems that scale, and how SaaS companies and affiliates can rethink their strategy to stay competitive. If you’ve been feeling lost in the noise around AI and SEO, this episode brings clarity and a practical roadmap forward. Shoutout to podcast sponsors Odys iGaming and StatsDrone! Special mention to our affiliate software sponsors iGsuite, Affilka and Intelitics. In this episode, John sits down with Kyle Roof, the mind behind Page Optimizer Pro, to unpack what’s really happening in SEO as AI reshapes the landscape. While many claim SEO is dying, Kyle argues the opposite: it’s evolving and those who understand the fundamentals are winning more than ever. They dive deep into why AI-generated content often fails to rank, what Google is actually rewarding in 2026, and why “term richness” and contextual relevance still matter more than hype. Kyle shares insights from ongoing case studies analyzing AI content, revealing where it falls short and how to fix it. The conversation also explores programmatic SEO, building content systems that scale, and how SaaS companies and affiliates can rethink their strategy to stay competitive. If you’ve been feeling lost in the noise around AI and SEO, this episode brings clarity and a practical roadmap forward. Shoutout to podcast sponsors Odys iGaming and StatsDrone! Special mention to our affiliate software sponsors iGsuite, Affilka and Intelitics. No No The Truth About AI Content, SEO, and What Actually Ranks in 2026 with Kyle Roof https://podcasts.castplus.fm/e/48924r4n-the-truth-about-ai-content-seo-and-what-actually-ranks-in-2026-with-kyle-roof The Truth About AI Content, SEO, and What Actually Ranks in 2026 with Kyle Roof 145 No No v17vnpn0 In this episode, John sits down with Kyle Roof, the mind behind Page Optimizer Pro, to unpack what’s really happening in SEO as AI reshapes the landscape. While many claim SEO is dying, Kyle argues the opposite: it’s evolving and those who understand the fundamentals are winning more than ever. They dive deep into why AI-generated content often fails to rank, what Google is actually rewarding in 2026, and why “term richness” and contextual relevance still matter more than hype. Kyle shares insights from ongoing case studies analyzing AI content, revealing where it falls short and how to fix it. The conversation also explores programmatic SEO, building content systems that scale, and how SaaS companies and affiliates can rethink their strategy to stay competitive. If you’ve been feeling lost in the noise around AI and SEO, this episode brings clarity and a practical roadmap forward. Shoutout to podcast sponsors Odys iGaming and StatsDrone! Special mention to our affiliate software sponsors iGsuite, Affilka and Intelitics. In this episode, John sits down with Kyle Roof, the mind behind Page Optimizer Pro, to unpack what’s really happening in SEO as AI reshapes the landscape. While many claim SEO is dying, Kyle argues the opposite: it’s evolving and those who understand the fundamentals are winning more than ever.

They dive deep into why AI-generated content often fails to rank, what Google is actually rewarding in 2026, and why “term richness” and contextual relevance still matter more than hype. Kyle shares insights from ongoing case studies analyzing AI content, revealing where it falls short and how to fix it.

The conversation also explores programmatic SEO, building content systems that scale, and how SaaS companies and affiliates can rethink their strategy to stay competitive. If you’ve been feeling lost in the noise around AI and SEO, this episode brings clarity and a practical roadmap forward.

You can reach Kyle on any of his social media channels (like here) and check out pageoptimizer.pro.

Shoutout to podcast sponsors Odys iGaming, StatsDrone and NousViz!

Special mention to our affiliate software sponsors iGsuite, Affilka and Intelitics. ]]> Thu, 30 Apr 2026 11:01:00 +0000 John Wright John Wright 2199 In this episode, John sits down with Kyle Roof, the mind behind Page Optimizer Pro, to unpack what’s really happening in SEO as AI reshapes the landscape. While many claim SEO is dying, Kyle argues the opposite: it’s evolving and those who understand the fundamentals are winning more than ever. They dive deep into why AI-generated content often fails to rank, what Google is actually rewarding in 2026, and why “term richness” and contextual relevance still matter more than hype. Kyle shares insights from ongoing case studies analyzing AI content, revealing where it falls short and how to fix it. The conversation also explores programmatic SEO, building content systems that scale, and how SaaS companies and affiliates can rethink their strategy to stay competitive. If you’ve been feeling lost in the noise around AI and SEO, this episode brings clarity and a practical roadmap forward. Shoutout to podcast sponsors Odys iGaming and StatsDrone! Special mention to our affiliate software sponsors iGsuite, Affilka and Intelitics. In this episode, John sits down with Kyle Roof, the mind behind Page Optimizer Pro, to unpack what’s really happening in SEO as AI reshapes the landscape. While many claim SEO is dying, Kyle argues the opposite: it’s evolving and those who understand the fundamentals are winning more than ever. They dive deep into why AI-generated content often fails to rank, what Google is actually rewarding in 2026, and why “term richness” and contextual relevance still matter more than hype. Kyle shares insights from ongoing case studies analyzing AI content, revealing where it falls short and how to fix it. The conversation also explores programmatic SEO, building content systems that scale, and how SaaS companies and affiliates can rethink their strategy to stay competitive. If you’ve been feeling lost in the noise around AI and SEO, this episode brings clarity and a practical roadmap forward. Shoutout to podcast sponsors Odys iGaming and StatsDrone! Special mention to our affiliate software sponsors iGsuite, Affilka and Intelitics. No No From SEO to Orchestration: Finder’s Zak Ali on AI, Marketing & Moats https://podcasts.castplus.fm/e/m84xr578-from-seo-to-orchestration-finder-s-zak-ali-on-ai-marketing-moats From SEO to Orchestration: Finder’s Zak Ali on AI, Marketing & Moats 143 No No x16lp3j1 In this episode, we sit down with Zak Ali, General Manager (US) at Finder, to unpack how AI is fundamentally reshaping companies, workflows, and entire industries. Zak shares a candid look at how large organizations are navigating the shift, from early experimentation to a world where AI is operating at the level of full-fledged employees. We dive into the internal challenges companies face: balancing innovation across teams, managing fear around job displacement, and transitioning employees from task-based execution to higher-level orchestration. Zak explains why the most valuable skill in the AI era isn’t doing the work, it’s designing systems that do the work for you. The conversation also explores the collapse of traditional SEO and the rise of brand, data, and distribution as the new competitive moats. Finder’s approach highlights a major shift: SEO is no longer a top-of-funnel channel, but connective tissue that reinforces brand authority across platforms like YouTube, social media, and AI-driven search. We also get into the future of SaaS, why many tools may not survive in an AI-first world, and how first-party data, influencer marketing, and authentic brand presence are becoming the true differentiators. If you’re building in affiliate, SaaS, or digital media, this episode is a roadmap for what’s coming next. Shoutout to our main sponsors NousViz, StatsDrone and Odys iGaming. Also thanks for the affiliate platforms supporters in iGsuite, Affilka and Intelitics. In this episode, we sit down with Zak Ali, General Manager (US) at Finder, to unpack how AI is fundamentally reshaping companies, workflows, and entire industries. Zak shares a candid look at how large organizations are navigating the shift from early experimentation to a world where AI is operating at the level of full-fledged employees. 

We dive into the internal challenges companies face: balancing innovation across teams, managing fear around job displacement, and transitioning employees from task-based execution to higher-level orchestration. Zak explains why the most valuable skill in the AI era isn’t doing the work, it’s designing systems that do the work for you. 

The conversation also explores the collapse of traditional SEO and the rise of brand, data, and distribution as the new competitive moats. Finder’s approach highlights a major shift: SEO is no longer a top-of-funnel channel, but connective tissue that reinforces brand authority across platforms like YouTube, social media, and AI-driven search. 

We also get into the future of SaaS, why many tools may not survive in an AI-first world, and how first-party data, influencer marketing, and authentic brand presence are becoming the true differentiators. If you’re building in affiliate, SaaS, or digital media, this episode is a roadmap for what’s coming next.

You can reach Zak Ali on LinkedIn here.

Shoutout to our main sponsors NousViz, StatsDrone and Odys iGaming.

Also thanks for the affiliate platforms supporters in iGsuite, Affilka and Intelitics. 
]]> Thu, 16 Apr 2026 20:14:00 +0000 John Wright John Wright 1637 In this episode, we sit down with Zak Ali, General Manager (US) at Finder, to unpack how AI is fundamentally reshaping companies, workflows, and entire industries. Zak shares a candid look at how large organizations are navigating the shift, from early experimentation to a world where AI is operating at the level of full-fledged employees. We dive into the internal challenges companies face: balancing innovation across teams, managing fear around job displacement, and transitioning employees from task-based execution to higher-level orchestration. Zak explains why the most valuable skill in the AI era isn’t doing the work, it’s designing systems that do the work for you. The conversation also explores the collapse of traditional SEO and the rise of brand, data, and distribution as the new competitive moats. Finder’s approach highlights a major shift: SEO is no longer a top-of-funnel channel, but connective tissue that reinforces brand authority across platforms like YouTube, social media, and AI-driven search. We also get into the future of SaaS, why many tools may not survive in an AI-first world, and how first-party data, influencer marketing, and authentic brand presence are becoming the true differentiators. If you’re building in affiliate, SaaS, or digital media, this episode is a roadmap for what’s coming next. Shoutout to our main sponsors NousViz, StatsDrone and Odys iGaming. Also thanks for the affiliate platforms supporters in iGsuite, Affilka and Intelitics. In this episode, we sit down with Zak Ali, General Manager (US) at Finder, to unpack how AI is fundamentally reshaping companies, workflows, and entire industries. Zak shares a candid look at how large organizations are navigating the shift, from early experimentation to a world where AI is operating at the level of full-fledged employees. We dive into the internal challenges companies face: balancing innovation across teams, managing fear around job displacement, and transitioning employees from task-based execution to higher-level orchestration. Zak explains why the most valuable skill in the AI era isn’t doing the work, it’s designing systems that do the work for you. The conversation also explores the collapse of traditional SEO and the rise of brand, data, and distribution as the new competitive moats. Finder’s approach highlights a major shift: SEO is no longer a top-of-funnel channel, but connective tissue that reinforces brand authority across platforms like YouTube, social media, and AI-driven search. We also get into the future of SaaS, why many tools may not survive in an AI-first world, and how first-party data, influencer marketing, and authentic brand presence are becoming the true differentiators. If you’re building in affiliate, SaaS, or digital media, this episode is a roadmap for what’s coming next. Shoutout to our main sponsors NousViz, StatsDrone and Odys iGaming. Also thanks for the affiliate platforms supporters in iGsuite, Affilka and Intelitics. No No Why Boring Businesses Win and Venture Capital Doesn’t with Travis Jamison https://podcasts.castplus.fm/e/0nj0rxln-why-boring-businesses-win-and-venture-capital-doesn-t-with-travis-jamison Why Boring Businesses Win and Venture Capital Doesn’t with Travis Jamison 141 No No 40pmvpr1 In this episode, John sits down with Travis Jamison (Capital Pad, SEO entrepreneur, investor) to unpack how building, investing, and scaling businesses is changing in the AI era. They dive into one of the biggest founder dilemmas: should you focus on one thing or juggle multiple projects? Travis shares why his biggest wins actually came from overlapping skills, not pure focus. The conversation then shifts into how AI is reshaping everything from SaaS and service businesses to investing and hiring. While AI makes building easier than ever, it also raises the bar across the board. They also challenge popular narratives: Is SaaS actually dying? Is venture capital still worth it? Why are “boring businesses” suddenly so attractive? One of the biggest takeaways: distribution, not product, is becoming the real moat. In this episode, John sits down with Travis Jamison (Capital Pad, SEO entrepreneur, investor) to unpack how building, investing, and scaling businesses is changing in the AI era.

They dive into one of the biggest founder dilemmas: should you focus on one thing or juggle multiple projects? Travis shares why his biggest wins actually came from overlapping skills, not pure focus.

The conversation then shifts into how AI is reshaping everything from SaaS and service businesses to investing and hiring. While AI makes building easier than ever, it also raises the bar across the board.

They also challenge popular narratives:

Is SaaS actually dying?
Is venture capital still worth it?
Why are “boring businesses” suddenly so attractive?

One of the biggest takeaways: distribution, not product, is becoming the real moat.

Where to find Travis Jamison

]]> Tue, 07 Apr 2026 11:21:00 +0000 John Wright John Wright 1796 In this episode, John sits down with Travis Jamison (Capital Pad, SEO entrepreneur, investor) to unpack how building, investing, and scaling businesses is changing in the AI era. They dive into one of the biggest founder dilemmas: should you focus on one thing or juggle multiple projects? Travis shares why his biggest wins actually came from overlapping skills, not pure focus. The conversation then shifts into how AI is reshaping everything from SaaS and service businesses to investing and hiring. While AI makes building easier than ever, it also raises the bar across the board. They also challenge popular narratives: Is SaaS actually dying? Is venture capital still worth it? Why are “boring businesses” suddenly so attractive? One of the biggest takeaways: distribution, not product, is becoming the real moat. In this episode, John sits down with Travis Jamison (Capital Pad, SEO entrepreneur, investor) to unpack how building, investing, and scaling businesses is changing in the AI era. They dive into one of the biggest founder dilemmas: should you focus on one thing or juggle multiple projects? Travis shares why his biggest wins actually came from overlapping skills, not pure focus. The conversation then shifts into how AI is reshaping everything from SaaS and service businesses to investing and hiring. While AI makes building easier than ever, it also raises the bar across the board. They also challenge popular narratives: Is SaaS actually dying? Is venture capital still worth it? Why are “boring businesses” suddenly so attractive? One of the biggest takeaways: distribution, not product, is becoming the real moat. No No Building AI Agent Companies: The Future of Work with Andrew Ansley https://podcasts.castplus.fm/e/xn14pw28-building-ai-agent-companies-the-future-of-work-with-andrew-ansley Building AI Agent Companies: The Future of Work with Andrew Ansley 140 No No 703plxr1 In this episode, John Wright speaks with Andrew Ansley, an AI consultant focused on building agentic systems and autonomous AI workflows. The conversation explores how AI agents are changing the way companies build products, run operations, and scale teams. Andrew explains how the latest generation of AI tools allows developers and entrepreneurs to create systems that can analyze information, research problems, generate solutions, and execute tasks with minimal human oversight. Rather than focusing purely on models, Andrew believes the real breakthrough is happening in agent harnesses — the systems that orchestrate AI tools, commands, and workflows. Together they explore: The shift from vibe coding to AI agents How AI systems can automate complex workflows Why smaller teams may outperform larger organizations The growing importance of clear thinking and structured communication What skills will matter most in the next decade Andrew also shares practical advice for founders and operators looking to experiment with AI in their own businesses. This episode is a deep dive into how AI agents may reshape work, startups, and software development over the next few years. Guest Andrew Ansley AI consultant specializing in agentic systems and AI automation. Shoutout to StatsDrone and Odys iGaming as our partners. Also to the affiliate software companies like iGsuite, Affilka and Intelitics where you can launch your next affiliate program or affiliate network. In this episode, John Wright speaks with Andrew Ansley, an AI consultant focused on building agentic systems and autonomous AI workflows.

The conversation explores how AI agents are changing the way companies build products, run operations, and scale teams.

Andrew explains how the latest generation of AI tools allows developers and entrepreneurs to create systems that can analyze information, research problems, generate solutions, and execute tasks with minimal human oversight.

Rather than focusing purely on models, Andrew believes the real breakthrough is happening in agent harnesses — the systems that orchestrate AI tools, commands, and workflows.

Together they explore:

  • The shift from vibe coding to AI agents

  • How AI systems can automate complex workflows

  • Why smaller teams may outperform larger organizations

  • The growing importance of clear thinking and structured communication

  • What skills will matter most in the next decade

Andrew also shares practical advice for founders and operators looking to experiment with AI in their own businesses.

This episode is a deep dive into how AI agents may reshape work, startups, and software development over the next few years.

Guest

Andrew Ansley
AI consultant specializing in agentic systems and AI automation.

Channels


Shoutout to StatsDrone and Odys iGaming as our partners.
Also to the affiliate software companies like iGsuite, Affilka and Intelitics where you can launch your next affiliate program or affiliate network. 

]]> Tue, 17 Mar 2026 11:55:00 +0000 John Wright John Wright 2786 In this episode, John Wright speaks with Andrew Ansley, an AI consultant focused on building agentic systems and autonomous AI workflows. The conversation explores how AI agents are changing the way companies build products, run operations, and scale teams. Andrew explains how the latest generation of AI tools allows developers and entrepreneurs to create systems that can analyze information, research problems, generate solutions, and execute tasks with minimal human oversight. Rather than focusing purely on models, Andrew believes the real breakthrough is happening in agent harnesses — the systems that orchestrate AI tools, commands, and workflows. Together they explore: The shift from vibe coding to AI agents How AI systems can automate complex workflows Why smaller teams may outperform larger organizations The growing importance of clear thinking and structured communication What skills will matter most in the next decade Andrew also shares practical advice for founders and operators looking to experiment with AI in their own businesses. This episode is a deep dive into how AI agents may reshape work, startups, and software development over the next few years. Guest Andrew Ansley AI consultant specializing in agentic systems and AI automation. Shoutout to StatsDrone and Odys iGaming as our partners. Also to the affiliate software companies like iGsuite, Affilka and Intelitics where you can launch your next affiliate program or affiliate network. In this episode, John Wright speaks with Andrew Ansley, an AI consultant focused on building agentic systems and autonomous AI workflows. The conversation explores how AI agents are changing the way companies build products, run operations, and scale teams. Andrew explains how the latest generation of AI tools allows developers and entrepreneurs to create systems that can analyze information, research problems, generate solutions, and execute tasks with minimal human oversight. Rather than focusing purely on models, Andrew believes the real breakthrough is happening in agent harnesses — the systems that orchestrate AI tools, commands, and workflows. Together they explore: The shift from vibe coding to AI agents How AI systems can automate complex workflows Why smaller teams may outperform larger organizations The growing importance of clear thinking and structured communication What skills will matter most in the next decade Andrew also shares practical advice for founders and operators looking to experiment with AI in their own businesses. This episode is a deep dive into how AI agents may reshape work, startups, and software development over the next few years. Guest Andrew Ansley AI consultant specializing in agentic systems and AI automation. Shoutout to StatsDrone and Odys iGaming as our partners. Also to the affiliate software companies like iGsuite, Affilka and Intelitics where you can launch your next affiliate program or affiliate network. No No iGaming BI, Affiliate Analytics & the Cost of Bad Data with Lazar Petrov, iGsuite https://podcasts.castplus.fm/e/pnlx6ykn-igaming-bi-affiliate-analytics-the-cost-of-bad-data-with-lazar-petrov-igsuite iGaming BI, Affiliate Analytics & the Cost of Bad Data with Lazar Petrov, iGsuite 138 No No x0lnpr90 In this episode, John Wright sits down with Lazar Petrov, founder of iGsuite, to unpack one of the most overlooked problems in iGaming — the massive gap between the data operators have and the data they actually need to make profitable decisions. Lazar shares his firsthand experience building affiliate software and working with operators across Europe, explaining why most affiliate platforms still lack real BI capabilities, why only ~10% of operators connect their affiliate data to any form of business intelligence, and why that's costing the industry millions. They also dive into the shifting landscape of white labels vs. turnkey solutions, why legacy software providers are stuck in a painful upgrade cycle, and where the real opportunities lie for new technology entering the market. Topics covered: Why affiliate managers lack the tools to evaluate performance properly · The real cost of not understanding your data at the player, traffic source, and country level · Why dashboards built "for the sake of it" don't deliver insights · AI in reporting — is it actually faster than ready-made reports? · The collapse of easy PPC and cheap SEO in iGaming · White label vs. turnkey — why the model is shifting · Legacy platforms and the "Software V2" moment the industry is entering · Why new platform suppliers and tech tools represent the biggest opportunity right now Shoutout to our premier partners Odys iGaming and StatsDrone. Another shoutout to our affiliate software partners that includes iGsuite. Guest: Lazar Petrov — Founder, iGSuite Host: John Wright In this episode, John Wright sits down with Lazar Petrov, founder of iGsuite, to unpack one of the most overlooked problems in iGaming — the massive gap between the data operators have and the data they actually need to make profitable decisions.

Lazar shares his firsthand experience building affiliate software and working with operators across Europe, explaining why most affiliate platforms still lack real BI capabilities, why only ~10% of operators connect their affiliate data to any form of business intelligence, and why that's costing the industry millions.

They also dive into the shifting landscape of white labels vs. turnkey solutions, why legacy software providers are stuck in a painful upgrade cycle, and where the real opportunities lie for new technology entering the market.

Topics covered:

Why affiliate managers lack the tools to evaluate performance properly · The real cost of not understanding your data at the player, traffic source, and country level · Why dashboards built "for the sake of it" don't deliver insights · AI in reporting — is it actually faster than ready-made reports? · The collapse of easy PPC and cheap SEO in iGaming · White label vs. turnkey — why the model is shifting · Legacy platforms and the "Software V2" moment the industry is entering · Why new platform suppliers and tech tools represent the biggest opportunity right now.

Shoutout to our premier partners Odys iGaming and StatsDrone.
Another shoutout to our affiliate software partners that includes iGsuite.

Guest: Lazar Petrov — Founder, iGsuite Host: John Wright

]]> Tue, 03 Mar 2026 02:04:00 +0000 John Wright John Wright 1853 In this episode, John Wright sits down with Lazar Petrov, founder of iGsuite, to unpack one of the most overlooked problems in iGaming — the massive gap between the data operators have and the data they actually need to make profitable decisions. Lazar shares his firsthand experience building affiliate software and working with operators across Europe, explaining why most affiliate platforms still lack real BI capabilities, why only ~10% of operators connect their affiliate data to any form of business intelligence, and why that's costing the industry millions. They also dive into the shifting landscape of white labels vs. turnkey solutions, why legacy software providers are stuck in a painful upgrade cycle, and where the real opportunities lie for new technology entering the market. Topics covered: Why affiliate managers lack the tools to evaluate performance properly · The real cost of not understanding your data at the player, traffic source, and country level · Why dashboards built "for the sake of it" don't deliver insights · AI in reporting — is it actually faster than ready-made reports? · The collapse of easy PPC and cheap SEO in iGaming · White label vs. turnkey — why the model is shifting · Legacy platforms and the "Software V2" moment the industry is entering · Why new platform suppliers and tech tools represent the biggest opportunity right now Shoutout to our premier partners Odys iGaming and StatsDrone. Another shoutout to our affiliate software partners that includes iGsuite. Guest: Lazar Petrov — Founder, iGSuite Host: John Wright In this episode, John Wright sits down with Lazar Petrov, founder of iGsuite, to unpack one of the most overlooked problems in iGaming — the massive gap between the data operators have and the data they actually need to make profitable decisions. Lazar shares his firsthand experience building affiliate software and working with operators across Europe, explaining why most affiliate platforms still lack real BI capabilities, why only ~10% of operators connect their affiliate data to any form of business intelligence, and why that's costing the industry millions. They also dive into the shifting landscape of white labels vs. turnkey solutions, why legacy software providers are stuck in a painful upgrade cycle, and where the real opportunities lie for new technology entering the market. Topics covered: Why affiliate managers lack the tools to evaluate performance properly · The real cost of not understanding your data at the player, traffic source, and country level · Why dashboards built "for the sake of it" don't deliver insights · AI in reporting — is it actually faster than ready-made reports? · The collapse of easy PPC and cheap SEO in iGaming · White label vs. turnkey — why the model is shifting · Legacy platforms and the "Software V2" moment the industry is entering · Why new platform suppliers and tech tools represent the biggest opportunity right now Shoutout to our premier partners Odys iGaming and StatsDrone. Another shoutout to our affiliate software partners that includes iGsuite. Guest: Lazar Petrov — Founder, iGSuite Host: John Wright No No Detecting when Affiliate Programs Shave https://podcasts.castplus.fm/e/rn7yj11n-detecting-when-affiliate-programs-shave Detecting when Affiliate Programs Shave 137 No No k18m6rr0 I recorded this episode because I think a lot of affiliates are about to discover something uncomfortable in their data. I was speaking with one of our customers who noticed something strange. An FTD showed up in tracking, deposits were happening, wagering was happening, net revenue was positive… but revenue share commission was zero. Zero. That should never happen unless you explicitly agreed to a 0 percent deal. In this episode, I walk through a very simple analysis you can run yourself to detect this. It takes minutes. Export your campaign data as a CSV and look for campaigns where net revenue is positive but rev share commission is zero. That’s it. If you find it, you either have a 0 percent deal attached or no deal assigned at all. Either way, you are losing money. I am currently looking at accounts where there are tens of thousands in deposits generating no rev share commission. That is not a rounding error. That is a structural issue. Some programs will blame software. Some will blame you. Some will say a deal was never signed. None of that changes the fact that if you are approved, sending traffic, and generating revenue, there should be a deal attached. Stop assuming it is set up correctly. Audit your campaigns. Sort by highest net revenue. Check your rev share column. If it is zero and it should not be, you have a problem. If you are not measuring it, you are guessing. Shout to supporters of the show StatsDrone and Odys iGaming. Our affiliate software supporters include iGsuite. I recorded this episode because I think a lot of affiliates are about to discover something uncomfortable in their data.

I was speaking with one of our customers who noticed something strange. An FTD showed up in tracking, deposits were happening, wagering was happening, net revenue was positive… but revenue share commission was zero.

Zero.

That should never happen unless you explicitly agreed to a 0 percent deal.

In this episode, I walk through a very simple analysis you can run yourself to detect this. It takes minutes. Export your campaign data as a CSV and look for campaigns where net revenue is positive but rev share commission is zero.

That’s it.

If you find it, you either have a 0 percent deal attached or no deal assigned at all. Either way, you are losing money.

I am currently looking at accounts where there are tens of thousands in deposits generating no rev share commission. That is not a rounding error. That is a structural issue.

Some programs will blame software. Some will blame you. Some will say a deal was never signed. None of that changes the fact that if you are approved, sending traffic, and generating revenue, there should be a deal attached.

Stop assuming it is set up correctly.

Audit your campaigns.
Sort by highest net revenue.
Check your rev share column.

If it is zero and it should not be, you have a problem.

If you are not measuring it, you are guessing.

Shout to supporters of the show StatsDrone and Odys iGaming. 

Our affiliate software supporters include iGsuite. 

Notes:

]]> Tue, 24 Feb 2026 00:44:00 +0000 John Wright John Wright 405 I recorded this episode because I think a lot of affiliates are about to discover something uncomfortable in their data. I was speaking with one of our customers who noticed something strange. An FTD showed up in tracking, deposits were happening, wagering was happening, net revenue was positive… but revenue share commission was zero. Zero. That should never happen unless you explicitly agreed to a 0 percent deal. In this episode, I walk through a very simple analysis you can run yourself to detect this. It takes minutes. Export your campaign data as a CSV and look for campaigns where net revenue is positive but rev share commission is zero. That’s it. If you find it, you either have a 0 percent deal attached or no deal assigned at all. Either way, you are losing money. I am currently looking at accounts where there are tens of thousands in deposits generating no rev share commission. That is not a rounding error. That is a structural issue. Some programs will blame software. Some will blame you. Some will say a deal was never signed. None of that changes the fact that if you are approved, sending traffic, and generating revenue, there should be a deal attached. Stop assuming it is set up correctly. Audit your campaigns. Sort by highest net revenue. Check your rev share column. If it is zero and it should not be, you have a problem. If you are not measuring it, you are guessing. Shout to supporters of the show StatsDrone and Odys iGaming. Our affiliate software supporters include iGsuite. I recorded this episode because I think a lot of affiliates are about to discover something uncomfortable in their data. I was speaking with one of our customers who noticed something strange. An FTD showed up in tracking, deposits were happening, wagering was happening, net revenue was positive… but revenue share commission was zero. Zero. That should never happen unless you explicitly agreed to a 0 percent deal. In this episode, I walk through a very simple analysis you can run yourself to detect this. It takes minutes. Export your campaign data as a CSV and look for campaigns where net revenue is positive but rev share commission is zero. That’s it. If you find it, you either have a 0 percent deal attached or no deal assigned at all. Either way, you are losing money. I am currently looking at accounts where there are tens of thousands in deposits generating no rev share commission. That is not a rounding error. That is a structural issue. Some programs will blame software. Some will blame you. Some will say a deal was never signed. None of that changes the fact that if you are approved, sending traffic, and generating revenue, there should be a deal attached. Stop assuming it is set up correctly. Audit your campaigns. Sort by highest net revenue. Check your rev share column. If it is zero and it should not be, you have a problem. If you are not measuring it, you are guessing. Shout to supporters of the show StatsDrone and Odys iGaming. Our affiliate software supporters include iGsuite. No No Is Salesforce Cooked? Vibe Coding Your Own CRM in 4 Hours https://podcasts.castplus.fm/e/18pv0wq8-is-salesforce-cooked-vibe-coding-your-own-crm-in-4-hours Is Salesforce Cooked? Vibe Coding Your Own CRM in 4 Hours 136 No No z1r3q280 AI tools have changed the game. In this episode, I break down why “vibe coding” your own CRM is not only possible, but easier than most people think. With modern cloud tools, you can replicate core CRM features in hours, not months. I share why SaaS giants like Salesforce may be more vulnerable than they appear, how on-premise data ownership is becoming critical, and why companies that don’t start building their own internal tools could get left behind. 2026 is going to be disruptive and most aren’t ready. Shoutout to our sponsors at StatsDrone. Affiliate software supporters including iGsuite. Affiliate programs like Royal Partners, RevDuck Affiliates and Master Affiliates. Learn more at RevenueOptimization.io AI tools have changed the game. In this episode, I break down why “vibe coding” your own CRM is not only possible, but easier than most people think. With modern cloud tools, you can replicate core CRM features in hours, not months. I share why SaaS giants like Salesforce may be more vulnerable than they appear, how on-premise data ownership is becoming critical, and why companies that don’t start building their own internal tools could get left behind. 2026 is going to be disruptive and most aren’t ready.

Shoutout to our sponsors at StatsDrone.
Affiliate software supporters including iGsuite.
Affiliate programs like Royal Partners, RevDuck Affiliates and Master Affiliates.

Learn more at RevenueOptimization.io ]]> Fri, 13 Feb 2026 21:31:00 +0000 John Wright John Wright 453 AI tools have changed the game. In this episode, I break down why “vibe coding” your own CRM is not only possible, but easier than most people think. With modern cloud tools, you can replicate core CRM features in hours, not months. I share why SaaS giants like Salesforce may be more vulnerable than they appear, how on-premise data ownership is becoming critical, and why companies that don’t start building their own internal tools could get left behind. 2026 is going to be disruptive and most aren’t ready. Shoutout to our sponsors at StatsDrone. Affiliate software supporters including iGsuite. Affiliate programs like Royal Partners, RevDuck Affiliates and Master Affiliates. Learn more at RevenueOptimization.io AI tools have changed the game. In this episode, I break down why “vibe coding” your own CRM is not only possible, but easier than most people think. With modern cloud tools, you can replicate core CRM features in hours, not months. I share why SaaS giants like Salesforce may be more vulnerable than they appear, how on-premise data ownership is becoming critical, and why companies that don’t start building their own internal tools could get left behind. 2026 is going to be disruptive and most aren’t ready. Shoutout to our sponsors at StatsDrone. Affiliate software supporters including iGsuite. Affiliate programs like Royal Partners, RevDuck Affiliates and Master Affiliates. Learn more at RevenueOptimization.io No No Affiliate Networks 2.0: Why Services, Data and Relationships Matter with Alessandro Gherardi https://podcasts.castplus.fm/e/1n3m2yln-affiliate-networks-2-0-why-services-data-relationships-matter-with-alessandro-gherardi Affiliate Networks 2.0: Why Services, Data and Relationships Matter with Alessandro Gherardi 135 No No m1j2jy51 n this episode of Revenue Optimization with StatsDrone, John Wright sits down with Alessandro Gherardi, co-founder of Fomento Agency, to unpack what it really takes to build and scale a modern affiliate network in today’s iGaming landscape. With thousands of affiliate networks competing for attention, Alessandro explains why payouts alone are no longer enough. Instead, Fomento focuses on high-value services—like access to iGaming conferences, sports events, education, and advertising tools—to create long-term loyalty and genuine human relationships with affiliates. It’s a shift toward what John calls “Affiliate Network 2.0.” The conversation dives deep into the operational reality behind affiliate networks, including postback tracking, sub-IDs, campaign structure, and why better data transparency benefits everyone involved. Alessandro also shares hard-earned lessons from launching a network from scratch—facing rejection, landing the first conversion, and earning trust one relationship at a time. Fraud detection and traffic quality are another major focus, with real-world insights into how fraudulent waves form, how networks and operators should collaborate, and why many operators still fail at basics like bonus abuse prevention. The episode wraps with a candid discussion on why human connection beats transactional thinking, especially in an industry obsessed with FTDs and conversion rates. If you’re an affiliate, operator, or network owner looking to understand where affiliate marketing is heading next—this episode delivers practical insights you won’t hear in sales decks. n this episode of Revenue Optimization with StatsDrone, John Wright sits down with Alessandro Gherardi, co-founder of Fomento Agency, to unpack what it really takes to build and scale a modern affiliate network in today’s iGaming landscape.

With thousands of affiliate networks competing for attention, Alessandro explains why payouts alone are no longer enough. Instead, Fomento focuses on high-value services—like access to iGaming conferences, sports events, education, and advertising tools—to create long-term loyalty and genuine human relationships with affiliates. It’s a shift toward what John calls “Affiliate Network 2.0.”

The conversation dives deep into the operational reality behind affiliate networks, including postback tracking, sub-IDs, campaign structure, and why better data transparency benefits everyone involved. Alessandro also shares hard-earned lessons from launching a network from scratch—facing rejection, landing the first conversion, and earning trust one relationship at a time.

Fraud detection and traffic quality are another major focus, with real-world insights into how fraudulent waves form, how networks and operators should collaborate, and why many operators still fail at basics like bonus abuse prevention. The episode wraps with a candid discussion on why human connection beats transactional thinking, especially in an industry obsessed with FTDs and conversion rates.

If you’re an affiliate, operator, or network owner looking to understand where affiliate marketing is heading next—this episode delivers practical insights you won’t hear in sales decks.

About Alessandro Gherardi


]]> Tue, 10 Feb 2026 01:51:00 +0000 John Wright John Wright 1454 n this episode of Revenue Optimization with StatsDrone, John Wright sits down with Alessandro Gherardi, co-founder of Fomento Agency, to unpack what it really takes to build and scale a modern affiliate network in today’s iGaming landscape. With thousands of affiliate networks competing for attention, Alessandro explains why payouts alone are no longer enough. Instead, Fomento focuses on high-value services—like access to iGaming conferences, sports events, education, and advertising tools—to create long-term loyalty and genuine human relationships with affiliates. It’s a shift toward what John calls “Affiliate Network 2.0.” The conversation dives deep into the operational reality behind affiliate networks, including postback tracking, sub-IDs, campaign structure, and why better data transparency benefits everyone involved. Alessandro also shares hard-earned lessons from launching a network from scratch—facing rejection, landing the first conversion, and earning trust one relationship at a time. Fraud detection and traffic quality are another major focus, with real-world insights into how fraudulent waves form, how networks and operators should collaborate, and why many operators still fail at basics like bonus abuse prevention. The episode wraps with a candid discussion on why human connection beats transactional thinking, especially in an industry obsessed with FTDs and conversion rates. If you’re an affiliate, operator, or network owner looking to understand where affiliate marketing is heading next—this episode delivers practical insights you won’t hear in sales decks. n this episode of Revenue Optimization with StatsDrone, John Wright sits down with Alessandro Gherardi, co-founder of Fomento Agency, to unpack what it really takes to build and scale a modern affiliate network in today’s iGaming landscape. With thousands of affiliate networks competing for attention, Alessandro explains why payouts alone are no longer enough. Instead, Fomento focuses on high-value services—like access to iGaming conferences, sports events, education, and advertising tools—to create long-term loyalty and genuine human relationships with affiliates. It’s a shift toward what John calls “Affiliate Network 2.0.” The conversation dives deep into the operational reality behind affiliate networks, including postback tracking, sub-IDs, campaign structure, and why better data transparency benefits everyone involved. Alessandro also shares hard-earned lessons from launching a network from scratch—facing rejection, landing the first conversion, and earning trust one relationship at a time. Fraud detection and traffic quality are another major focus, with real-world insights into how fraudulent waves form, how networks and operators should collaborate, and why many operators still fail at basics like bonus abuse prevention. The episode wraps with a candid discussion on why human connection beats transactional thinking, especially in an industry obsessed with FTDs and conversion rates. If you’re an affiliate, operator, or network owner looking to understand where affiliate marketing is heading next—this episode delivers practical insights you won’t hear in sales decks. No No Semantic SEO in the AI Era with Koray Tugberk GÜBÜR https://podcasts.castplus.fm/e/p8lxj538-semantic-seo-in-the-ai-era-with-koray-tugberk-guebuer-vector-search-rankings-and-google-s-future Semantic SEO in the AI Era with Koray Tugberk GÜBÜR 134 No No x1lnlk41 In this episode, John Wright sits down with Koray Tugberk GÜBÜR, one of the most respected voices in semantic SEO, to unpack how Google actually understands, ranks, and retrieves content in the age of AI. The conversation goes far beyond traditional keyword-based SEO and dives into vector search, entity relationships, topical authority, and how large language models are reshaping search as we know it. Koray explains why semantic SEO is not a “new trend,” but a system Google has been building toward for years and why many websites fail when they treat AI as a shortcut instead of an infrastructure shift. From vectorizing your own content and reducing dimensionality in SEO data, to understanding momentum, crawl behavior, and layout-based ranking signals, this episode breaks down what actually matters if you want to rank sustainably. The discussion also explores real-world use cases for affiliates, SaaS companies, and publishers, including how AI-generated content can be used safely, why user-generated signals are becoming increasingly important, and how Google Search Console is evolving into a topic and entity-driven analytics tool. Koray shares practical insights on personalization, content repurposing, podcast-to-SEO workflows, and how creators can influence both traditional search results and AI-generated answers. If you’re building content for Google, YouTube, or AI-powered search experiences or trying to understand why semantic search, vector databases, and entities are now foundational, this episode offers a deep, practical look at where search is headed and how to adapt without chasing hype. Timestamp 00:00 Introduction and Industry Overview 00:12 Welcome to Revenue Optimization with Stats Drone 00:34 Building an Affiliate Product 01:05 Vectorizing Data for SEO 01:24 Search Beat: Analyzing Search Engine Results 04:18 Semantic SEO and Content Management 09:36 AI Tools and Content Generation 20:28 Google Search Console and Future Trends 31:41 Identifying User Clicks and Tracking 32:05 Permission-Based Tracking and Revenue Matching 32:20 Keyword Hero and Google Analytics Partnership 32:51 Implementing Click ID Level Tracking 33:55 Personalization in Newsletters and Websites 36:11 SEO Strategies and Personalization Challenges 39:42 Optimizing Content for Search Engines 45:53 Future of SEO and Personalization 48:27 Podcast Content Strategy and Repurposing 51:53 Improving Affiliate Program Rankings 55:47 Conclusion and Final Thoughts In this episode, John Wright sits down with Koray Tugberk GÜBÜR, one of the most respected voices in semantic SEO, to unpack how Google actually understands, ranks, and retrieves content in the age of AI. The conversation goes far beyond traditional keyword-based SEO and dives into vector search, entity relationships, topical authority, and how large language models are reshaping search as we know it.

Koray explains why semantic SEO is not a “new trend,” but a system Google has been building toward for years and why many websites fail when they treat AI as a shortcut instead of an infrastructure shift. From vectorizing your own content and reducing dimensionality in SEO data, to understanding momentum, crawl behavior, and layout-based ranking signals, this episode breaks down what actually matters if you want to rank sustainably.

The discussion also explores real-world use cases for affiliates, SaaS companies, and publishers, including how AI-generated content can be used safely, why user-generated signals are becoming increasingly important, and how Google Search Console is evolving into a topic and entity-driven analytics tool. Koray shares practical insights on personalization, content repurposing, podcast-to-SEO workflows, and how creators can influence both traditional search results and AI-generated answers.

If you’re building content for Google, YouTube, or AI-powered search experiences or trying to understand why semantic search, vector databases, and entities are now foundational, this episode offers a deep, practical look at where search is headed and how to adapt without chasing hype.

About Koray


Timestamp

00:00 Introduction and Industry Overview
00:12 Welcome to Revenue Optimization with Stats Drone
00:34 Building an Affiliate Product
01:05 Vectorizing Data for SEO
01:24 Search Beat: Analyzing Search Engine Results
04:18 Semantic SEO and Content Management
09:36 AI Tools and Content Generation
20:28 Google Search Console and Future Trends
31:41 Identifying User Clicks and Tracking
32:05 Permission-Based Tracking and Revenue Matching
32:20 Keyword Hero and Google Analytics Partnership
32:51 Implementing Click ID Level Tracking
33:55 Personalization in Newsletters and Websites
36:11 SEO Strategies and Personalization Challenges
39:42 Optimizing Content for Search Engines
45:53 Future of SEO and Personalization
48:27 Podcast Content Strategy and Repurposing
51:53 Improving Affiliate Program Rankings
55:47 Conclusion and Final Thoughts
]]> Wed, 14 Jan 2026 04:05:00 +0000 John Wright John Wright 3504 In this episode, John Wright sits down with Koray Tugberk GÜBÜR, one of the most respected voices in semantic SEO, to unpack how Google actually understands, ranks, and retrieves content in the age of AI. The conversation goes far beyond traditional keyword-based SEO and dives into vector search, entity relationships, topical authority, and how large language models are reshaping search as we know it. Koray explains why semantic SEO is not a “new trend,” but a system Google has been building toward for years and why many websites fail when they treat AI as a shortcut instead of an infrastructure shift. From vectorizing your own content and reducing dimensionality in SEO data, to understanding momentum, crawl behavior, and layout-based ranking signals, this episode breaks down what actually matters if you want to rank sustainably. The discussion also explores real-world use cases for affiliates, SaaS companies, and publishers, including how AI-generated content can be used safely, why user-generated signals are becoming increasingly important, and how Google Search Console is evolving into a topic and entity-driven analytics tool. Koray shares practical insights on personalization, content repurposing, podcast-to-SEO workflows, and how creators can influence both traditional search results and AI-generated answers. If you’re building content for Google, YouTube, or AI-powered search experiences or trying to understand why semantic search, vector databases, and entities are now foundational, this episode offers a deep, practical look at where search is headed and how to adapt without chasing hype. Timestamp 00:00 Introduction and Industry Overview 00:12 Welcome to Revenue Optimization with Stats Drone 00:34 Building an Affiliate Product 01:05 Vectorizing Data for SEO 01:24 Search Beat: Analyzing Search Engine Results 04:18 Semantic SEO and Content Management 09:36 AI Tools and Content Generation 20:28 Google Search Console and Future Trends 31:41 Identifying User Clicks and Tracking 32:05 Permission-Based Tracking and Revenue Matching 32:20 Keyword Hero and Google Analytics Partnership 32:51 Implementing Click ID Level Tracking 33:55 Personalization in Newsletters and Websites 36:11 SEO Strategies and Personalization Challenges 39:42 Optimizing Content for Search Engines 45:53 Future of SEO and Personalization 48:27 Podcast Content Strategy and Repurposing 51:53 Improving Affiliate Program Rankings 55:47 Conclusion and Final Thoughts In this episode, John Wright sits down with Koray Tugberk GÜBÜR, one of the most respected voices in semantic SEO, to unpack how Google actually understands, ranks, and retrieves content in the age of AI. The conversation goes far beyond traditional keyword-based SEO and dives into vector search, entity relationships, topical authority, and how large language models are reshaping search as we know it. Koray explains why semantic SEO is not a “new trend,” but a system Google has been building toward for years and why many websites fail when they treat AI as a shortcut instead of an infrastructure shift. From vectorizing your own content and reducing dimensionality in SEO data, to understanding momentum, crawl behavior, and layout-based ranking signals, this episode breaks down what actually matters if you want to rank sustainably. The discussion also explores real-world use cases for affiliates, SaaS companies, and publishers, including how AI-generated content can be used safely, why user-generated signals are becoming increasingly important, and how Google Search Console is evolving into a topic and entity-driven analytics tool. Koray shares practical insights on personalization, content repurposing, podcast-to-SEO workflows, and how creators can influence both traditional search results and AI-generated answers. If you’re building content for Google, YouTube, or AI-powered search experiences or trying to understand why semantic search, vector databases, and entities are now foundational, this episode offers a deep, practical look at where search is headed and how to adapt without chasing hype. Timestamp 00:00 Introduction and Industry Overview 00:12 Welcome to Revenue Optimization with Stats Drone 00:34 Building an Affiliate Product 01:05 Vectorizing Data for SEO 01:24 Search Beat: Analyzing Search Engine Results 04:18 Semantic SEO and Content Management 09:36 AI Tools and Content Generation 20:28 Google Search Console and Future Trends 31:41 Identifying User Clicks and Tracking 32:05 Permission-Based Tracking and Revenue Matching 32:20 Keyword Hero and Google Analytics Partnership 32:51 Implementing Click ID Level Tracking 33:55 Personalization in Newsletters and Websites 36:11 SEO Strategies and Personalization Challenges 39:42 Optimizing Content for Search Engines 45:53 Future of SEO and Personalization 48:27 Podcast Content Strategy and Repurposing 51:53 Improving Affiliate Program Rankings 55:47 Conclusion and Final Thoughts No No Designing for Agents with Jason Attard. UX, CX & the Future of Affiliate Sites https://podcasts.castplus.fm/e/28x0l628-designing-for-agents-with-jason-attard-ux-cx-the-future-of-affiliate-sites Designing for Agents with Jason Attard. UX, CX & the Future of Affiliate Sites 133 No No 60m6yvm1 Design has moved far beyond visuals and affiliate businesses that don’t adapt will fall behind. In this episode, Jason Attard (Head of CX at Game Lounge) joins John Wright to discuss the evolution from UX to CX and the rise of agentic experience (AX) designing digital products not just for users, but for AI agents that increasingly control discovery, decision-making, and navigation. They cover why great-looking sites still fail to convert, how AI is changing the role of designers, and what affiliate businesses should be building today to stay visible, trusted, and competitive in a post-search world. This conversation connects design, product, and revenue optimization in a way every affiliate, operator, and product leader should understand. Design has moved far beyond visuals and affiliate businesses that don’t adapt will fall behind.

In this episode, Jason Attard (Head of CX at Game Lounge) joins John Wright to discuss the evolution from UX to CX and the rise of agentic experience (AX) designing digital products not just for users, but for AI agents that increasingly control discovery, decision-making, and navigation.

They cover why great-looking sites still fail to convert, how AI is changing the role of designers, and what affiliate businesses should be building today to stay visible, trusted, and competitive in a post-search world.

This conversation connects design, product, and revenue optimization in a way every affiliate, operator, and product leader should understand.

About Jason Attard, Head of CX & Optimization at Game Lounge


Shoutout to StatsDrone and Affiliate Track for being supporters of this podcast. 
]]> Mon, 12 Jan 2026 03:47:00 +0000 John Wright John Wright 1540 Design has moved far beyond visuals and affiliate businesses that don’t adapt will fall behind. In this episode, Jason Attard (Head of CX at Game Lounge) joins John Wright to discuss the evolution from UX to CX and the rise of agentic experience (AX) designing digital products not just for users, but for AI agents that increasingly control discovery, decision-making, and navigation. They cover why great-looking sites still fail to convert, how AI is changing the role of designers, and what affiliate businesses should be building today to stay visible, trusted, and competitive in a post-search world. This conversation connects design, product, and revenue optimization in a way every affiliate, operator, and product leader should understand. Design has moved far beyond visuals and affiliate businesses that don’t adapt will fall behind. In this episode, Jason Attard (Head of CX at Game Lounge) joins John Wright to discuss the evolution from UX to CX and the rise of agentic experience (AX) designing digital products not just for users, but for AI agents that increasingly control discovery, decision-making, and navigation. They cover why great-looking sites still fail to convert, how AI is changing the role of designers, and what affiliate businesses should be building today to stay visible, trusted, and competitive in a post-search world. This conversation connects design, product, and revenue optimization in a way every affiliate, operator, and product leader should understand. No No PAM for Affiliates - Player Account Management Tools https://podcasts.castplus.fm/e/pnm5qjrn-pam-for-affiliates-player-account-management-tools PAM for Affiliates - Player Account Management Tools 132 No No 71vlv7y1 What is a PAM? PAM stands for Player Account Management. These PAM tools are normally understood to be for operators as in casinos or bookmakers but affiliates can now build these for themselves. The tools of the trade are turning your newsletter from a 1 to many link solution to a 1 to 1 using dynamic variables. It is the combination of first party data and dynamic variables that gives affiliates the ability to track revenue across individual emails and players. Of course all done with permission. This could be a complete game changer for iGaming affiliates in 2026 and I'm looking forward to sharing more as we build out these tools. What is a PAM?
PAM stands for Player Account Management. These PAM tools are normally understood to be for operators as in casinos or bookmakers but affiliates can now build these for themselves.
The tools of the trade are turning your newsletter from a 1 to many link solution to a 1 to 1 using dynamic variables. It is the combination of first party data and dynamic variables that gives affiliates the ability to track revenue across individual emails and players. Of course all done with permission.

This could be a complete game changer for iGaming affiliates in 2026 and I'm looking forward to sharing more as we build out these tools.]]> Wed, 31 Dec 2025 16:40:00 +0000 John Wright John Wright 276 What is a PAM? PAM stands for Player Account Management. These PAM tools are normally understood to be for operators as in casinos or bookmakers but affiliates can now build these for themselves. The tools of the trade are turning your newsletter from a 1 to many link solution to a 1 to 1 using dynamic variables. It is the combination of first party data and dynamic variables that gives affiliates the ability to track revenue across individual emails and players. Of course all done with permission. This could be a complete game changer for iGaming affiliates in 2026 and I'm looking forward to sharing more as we build out these tools. What is a PAM? PAM stands for Player Account Management. These PAM tools are normally understood to be for operators as in casinos or bookmakers but affiliates can now build these for themselves. The tools of the trade are turning your newsletter from a 1 to many link solution to a 1 to 1 using dynamic variables. It is the combination of first party data and dynamic variables that gives affiliates the ability to track revenue across individual emails and players. Of course all done with permission. This could be a complete game changer for iGaming affiliates in 2026 and I'm looking forward to sharing more as we build out these tools. No No Replacing Tableau with AI Tools https://podcasts.castplus.fm/e/q80qy6mn-replacing-tableau-with-ai-tools Replacing Tableau with AI Tools 130 No No p0kp7zk1 Is replacing Tableau a good thing and is it easy? As someone who's been working with Tableau for 3 years, I can confidently say there is a good chance I may never use their tools again. Unless of course it is to convert Tableau files into custom data viz and reports. Since September of this year, I've been working with tools like Lovable and Claude and I can say I'm not turning back and I'm not the only one. I've seen threads in Reddit about people saying they've replaced Tableau. For recommended tools, I love Lovable! https://lovable.dev/?via=john-wright Is replacing Tableau a good thing and is it easy?
As someone who's been working with Tableau for 3 years, I can confidently say there is a good chance I may never use their tools again. Unless of course it is to convert Tableau files into custom data viz and reports.
Since September of this year, I've been working with tools like Lovable and Claude and I can say I'm not turning back and I'm not the only one. I've seen threads in Reddit about people saying they've replaced Tableau.

For recommended tools, I love Lovable!
https://lovable.dev/?via=john-wright]]> Fri, 12 Dec 2025 21:33:00 +0000 John Wright John Wright 326 Is replacing Tableau a good thing and is it easy? As someone who's been working with Tableau for 3 years, I can confidently say there is a good chance I may never use their tools again. Unless of course it is to convert Tableau files into custom data viz and reports. Since September of this year, I've been working with tools like Lovable and Claude and I can say I'm not turning back and I'm not the only one. I've seen threads in Reddit about people saying they've replaced Tableau. For recommended tools, I love Lovable! https://lovable.dev/?via=john-wright Is replacing Tableau a good thing and is it easy? As someone who's been working with Tableau for 3 years, I can confidently say there is a good chance I may never use their tools again. Unless of course it is to convert Tableau files into custom data viz and reports. Since September of this year, I've been working with tools like Lovable and Claude and I can say I'm not turning back and I'm not the only one. I've seen threads in Reddit about people saying they've replaced Tableau. For recommended tools, I love Lovable! https://lovable.dev/?via=john-wright No No Claude.ai for Advanced Data Viz https://podcasts.castplus.fm/e/vn552lkn-claude-ai-for-advanced-data-viz Claude.ai for Advanced Data Viz 129 No No 80qq27r0 I'm here to officially say that tools like Claude.ai and all other AI tools are here to eat data viz tools like Tableau, Power BI, Looker Studio and more. If I were at any of these companies, I would be concerned to see if the revenue from these giants is starting to drop. Likewise, I think people working with these tools need to be spending a lot more time on the AI side of things for better analysis. You need to be using these tools so you can double your output rather than be on the wrong side of employment. I'm here to officially say that tools like Claude.ai and all other AI tools are here to eat data viz tools like Tableau, Power BI, Looker Studio and more.
If I were at any of these companies, I would be concerned to see if the revenue from these giants is starting to drop. 
Likewise, I think people working with these tools need to be spending a lot more time on the AI side of things for better analysis. You need to be using these tools so you can double your output rather than be on the wrong side of employment. ]]> Mon, 24 Nov 2025 02:08:00 +0000 John Wright John Wright 442 I'm here to officially say that tools like Claude.ai and all other AI tools are here to eat data viz tools like Tableau, Power BI, Looker Studio and more. If I were at any of these companies, I would be concerned to see if the revenue from these giants is starting to drop. Likewise, I think people working with these tools need to be spending a lot more time on the AI side of things for better analysis. You need to be using these tools so you can double your output rather than be on the wrong side of employment. I'm here to officially say that tools like Claude.ai and all other AI tools are here to eat data viz tools like Tableau, Power BI, Looker Studio and more. If I were at any of these companies, I would be concerned to see if the revenue from these giants is starting to drop. Likewise, I think people working with these tools need to be spending a lot more time on the AI side of things for better analysis. You need to be using these tools so you can double your output rather than be on the wrong side of employment. No No Optimizing pages for AI Search with GEO, tips from Steve Toth https://podcasts.castplus.fm/e/4892jvvn-optimizing-pages-for-ai-search-with-geo-tips-from-steve-toth Optimizing pages for AI Search with GEO, tips from Steve Toth 128 No No v17vw550 I found a LinkedIn post of someone taking an account of Steve Toth's presentation recently at Chiang Mai SEO that focuses on LLM and how these new AI tools like Claude, Chat GPT and Perplexity are changing search from clicks to conversations. I found a LinkedIn post of someone taking an account of Steve Toth's presentation recently at Chiang Mai SEO that focuses on LLM and how these new AI tools like Claude, Chat GPT and Perplexity are changing search from clicks to conversations. ]]> Sun, 16 Nov 2025 15:06:00 +0000 John Wright John Wright 395 I found a LinkedIn post of someone taking an account of Steve Toth's presentation recently at Chiang Mai SEO that focuses on LLM and how these new AI tools like Claude, Chat GPT and Perplexity are changing search from clicks to conversations. I found a LinkedIn post of someone taking an account of Steve Toth's presentation recently at Chiang Mai SEO that focuses on LLM and how these new AI tools like Claude, Chat GPT and Perplexity are changing search from clicks to conversations. No No A Deeper Look at Closed Casinos https://podcasts.castplus.fm/e/0nj03zxn-a-deeper-look-at-closed-casinos A Deeper Look at Closed Casinos 127 No No 40pmjkp1 This past week, I presented a keynote on why online casinos close. I did share some data that shows what is behind the scenes that would lead a casino to close at all in the first place. In this short solo cast, I share a few more insights but my work in analyzing closed casinos isn't done yet! This past week, I presented a keynote on why online casinos close. I did share some data that shows what is behind the scenes that would lead a casino to close at all in the first place.

In this short solo cast, I share a few more insights but my work in analyzing closed casinos isn't done yet!]]> Fri, 07 Nov 2025 07:39:00 +0000 John Wright John Wright 516 This past week, I presented a keynote on why online casinos close. I did share some data that shows what is behind the scenes that would lead a casino to close at all in the first place. In this short solo cast, I share a few more insights but my work in analyzing closed casinos isn't done yet! This past week, I presented a keynote on why online casinos close. I did share some data that shows what is behind the scenes that would lead a casino to close at all in the first place. In this short solo cast, I share a few more insights but my work in analyzing closed casinos isn't done yet! No No The AI Shift: Why Affiliates Must Evolve Now https://podcasts.castplus.fm/e/pnm5qkln-the-ai-shift-why-affiliates-must-evolve-now The AI Shift: Why Affiliates Must Evolve Now 126 No No 71vlv6j1 If you haven't made a serious start in AI tools today in running and optimizing your affiliate business, you might be getting left behind. My personal take, the transformation we see today will be more profound than the internet itself. I think this is a new era of affiliate marketing beyond the new world of Google. Google isn't the dominant player it used to be and likely will continue to lose marketshare to other AI tools like ChatGPT, Claude, Perplexity and many others. So how am I using AI for our business? Listen and tune in. If you haven't made a serious start in AI tools today in running and optimizing your affiliate business, you might be getting left behind.

My personal take, the transformation we see today will be more profound than the internet itself.

I think this is a new era of affiliate marketing beyond the new world of Google. Google isn't the dominant player it used to be and likely will continue to lose marketshare to other AI tools like ChatGPT, Claude, Perplexity and many others.

So how am I using AI for our business? 

Listen and tune in. ]]> Fri, 31 Oct 2025 14:28:00 +0000 John Wright John Wright 588 If you haven't made a serious start in AI tools today in running and optimizing your affiliate business, you might be getting left behind. My personal take, the transformation we see today will be more profound than the internet itself. I think this is a new era of affiliate marketing beyond the new world of Google. Google isn't the dominant player it used to be and likely will continue to lose marketshare to other AI tools like ChatGPT, Claude, Perplexity and many others. So how am I using AI for our business? Listen and tune in. If you haven't made a serious start in AI tools today in running and optimizing your affiliate business, you might be getting left behind. My personal take, the transformation we see today will be more profound than the internet itself. I think this is a new era of affiliate marketing beyond the new world of Google. Google isn't the dominant player it used to be and likely will continue to lose marketshare to other AI tools like ChatGPT, Claude, Perplexity and many others. So how am I using AI for our business? Listen and tune in. No No Hiring a Revenue Architect for your Affiliate Business https://podcasts.castplus.fm/e/xn14k348-hiring-a-revenue-architect-for-your-affiliate-business Hiring a Revenue Architect for your Affiliate Business 125 No No 703pm9p1 We are on the look out for a revenue architect for StatsDrone and someone who knows what it is like to negotiate deals with affiliate programs. We don't fun your standard affiliate business as we are a SaaS for affiliates, but the revenue potential could help us grow. This is something I learned from one of our customers that told me, hiring a revenue officer was one of the best decisions they made as a company that grew revenue. Are these people account managers or affiliate managers? No matter what you call them, they are important people that will be sought out as time goes on. We are on the look out for a revenue architect for StatsDrone and someone who knows what it is like to negotiate deals with affiliate programs. We don't fun your standard affiliate business as we are a SaaS for affiliates, but the revenue potential could help us grow. 

This is something I learned from one of our customers that told me, hiring a revenue officer was one of the best decisions they made as a company that grew revenue.

Are these people account managers or affiliate managers? No matter what you call them, they are important people that will be sought out as time goes on. ]]> Fri, 24 Oct 2025 18:18:00 +0000 John Wright John Wright 215 We are on the look out for a revenue architect for StatsDrone and someone who knows what it is like to negotiate deals with affiliate programs. We don't fun your standard affiliate business as we are a SaaS for affiliates, but the revenue potential could help us grow. This is something I learned from one of our customers that told me, hiring a revenue officer was one of the best decisions they made as a company that grew revenue. Are these people account managers or affiliate managers? No matter what you call them, they are important people that will be sought out as time goes on. We are on the look out for a revenue architect for StatsDrone and someone who knows what it is like to negotiate deals with affiliate programs. We don't fun your standard affiliate business as we are a SaaS for affiliates, but the revenue potential could help us grow. This is something I learned from one of our customers that told me, hiring a revenue officer was one of the best decisions they made as a company that grew revenue. Are these people account managers or affiliate managers? No matter what you call them, they are important people that will be sought out as time goes on. No No Why Online Casinos Close https://podcasts.castplus.fm/e/2nx0l43n-why-online-casinos-close Why Online Casinos Close 124 No No 61m6yr40 Why do online casinos close? There are many reasons but what should be the bigger concern is that these casinos close taking down their recurring revenue with it. How can you avoid casinos that might close beyond just asking for listing fees? Why do online casinos close? There are many reasons but what should be the bigger concern is that these casinos close taking down their recurring revenue with it. 

How can you avoid casinos that might close beyond just asking for listing fees? ]]> Tue, 14 Oct 2025 19:43:00 +0000 John Wright John Wright 217 Why do online casinos close? There are many reasons but what should be the bigger concern is that these casinos close taking down their recurring revenue with it. How can you avoid casinos that might close beyond just asking for listing fees? Why do online casinos close? There are many reasons but what should be the bigger concern is that these casinos close taking down their recurring revenue with it. How can you avoid casinos that might close beyond just asking for listing fees? No No What content makes for a great affiliate conference https://podcasts.castplus.fm/e/x8ym20r8-what-content-makes-for-a-great-affiliate-conference What content makes for a great affiliate conference 123 No No l04nqp20 I've been to a lot of affiliate conferences in the last 15+ years and not all the speakers and panels are great. Some are terrible and a complete waste of time but we always hope for the best. I remember when content got so bad that I stopped going to the panels and speaker keynotes. The networking was good enough but I felt that in iGaming and affiliate marketing that things could be another level up. So what conferences are worth attending that you get great value from the content? Is it Affiliate World, Affiliate Summit, iGB Affiliate events, NEXT.io events, SiGMA World, Affpapa, SEO IRL in Toronto, CM SEO, SEO Estonia, SEO Mastery Summit, SEO Spring Training? Let me know what you think are the best events for content and why? I've been to a lot of affiliate conferences in the last 15+ years and not all the speakers and panels are great. Some are terrible and a complete waste of time but we always hope for the best.

I remember when content got so bad that I stopped going to the panels and speaker keynotes. The networking was good enough but I felt that in iGaming and affiliate marketing that things could be another level up.

So what conferences are worth attending that you get great value from the content? Is it Affiliate World, Affiliate Summit, iGB Affiliate events, NEXT.io events, SiGMA World, Affpapa, SEO IRL in Toronto, CM SEO, SEO Estonia, SEO Mastery Summit, SEO Spring Training? 

Let me know what you think are the best events for content and why?]]> Sun, 05 Oct 2025 14:07:00 +0000 John Wright John Wright 193 I've been to a lot of affiliate conferences in the last 15+ years and not all the speakers and panels are great. Some are terrible and a complete waste of time but we always hope for the best. I remember when content got so bad that I stopped going to the panels and speaker keynotes. The networking was good enough but I felt that in iGaming and affiliate marketing that things could be another level up. So what conferences are worth attending that you get great value from the content? Is it Affiliate World, Affiliate Summit, iGB Affiliate events, NEXT.io events, SiGMA World, Affpapa, SEO IRL in Toronto, CM SEO, SEO Estonia, SEO Mastery Summit, SEO Spring Training? Let me know what you think are the best events for content and why? I've been to a lot of affiliate conferences in the last 15+ years and not all the speakers and panels are great. Some are terrible and a complete waste of time but we always hope for the best. I remember when content got so bad that I stopped going to the panels and speaker keynotes. The networking was good enough but I felt that in iGaming and affiliate marketing that things could be another level up. So what conferences are worth attending that you get great value from the content? Is it Affiliate World, Affiliate Summit, iGB Affiliate events, NEXT.io events, SiGMA World, Affpapa, SEO IRL in Toronto, CM SEO, SEO Estonia, SEO Mastery Summit, SEO Spring Training? Let me know what you think are the best events for content and why? No No Binary Options Affiliate Programs https://podcasts.castplus.fm/e/pnm5q32n-binary-options-affiliate-programs Binary Options Affiliate Programs 122 No No 71vlvkx1 I used to wonder what ever happened to binary options as in 2017 to 2019, binary options was making a lot of noise but for all the wrong reasons. Many people have been arrested for fraud related to binary options but the product never disappeared. Some sites got bigger and appear to be running a legit operation getting various banking or finance licenses. With that said, it seems binary options is on the rise again as a product as it is closely associated with trading, CFDs, options, options trading and investing. Now I'll share our list of binary options affiliate programs with you at StatsDrone. I used to wonder what ever happened to binary options as in 2017 to 2019, binary options was making a lot of noise but for all the wrong reasons. Many people have been arrested for fraud related to binary options but the product never disappeared.

Some sites got bigger and appear to be running a legit operation getting various banking or finance licenses.

With that said, it seems binary options is on the rise again as a product as it is closely associated with trading, CFDs, options, options trading and investing.

Now I'll share our list of binary options affiliate programs with you at StatsDrone. ]]> Fri, 26 Sep 2025 13:29:00 +0000 John Wright John Wright 165 I used to wonder what ever happened to binary options as in 2017 to 2019, binary options was making a lot of noise but for all the wrong reasons. Many people have been arrested for fraud related to binary options but the product never disappeared. Some sites got bigger and appear to be running a legit operation getting various banking or finance licenses. With that said, it seems binary options is on the rise again as a product as it is closely associated with trading, CFDs, options, options trading and investing. Now I'll share our list of binary options affiliate programs with you at StatsDrone. I used to wonder what ever happened to binary options as in 2017 to 2019, binary options was making a lot of noise but for all the wrong reasons. Many people have been arrested for fraud related to binary options but the product never disappeared. Some sites got bigger and appear to be running a legit operation getting various banking or finance licenses. With that said, it seems binary options is on the rise again as a product as it is closely associated with trading, CFDs, options, options trading and investing. Now I'll share our list of binary options affiliate programs with you at StatsDrone. No No How Revenue Leak is Affecting Your Affiliate Business Now https://podcasts.castplus.fm/e/p8m5qp28-how-revenue-leak-is-affecting-your-affiliate-business How Revenue Leak is Affecting Your Affiliate Business Now 122 No No 70vlvqx0 What is revenue leak and how is it affecting your affiliate business? In this solocast, I talk about 2 core ways in which revenue leak is hitting your bottom line if you're an iGaming affiliate. First is through data being deleted or manipulated and the 2nd is by analyzing winning players towards the end of the month. That is, winning players that consistently wipe out your commissions as suspicious behaviour. Tue, 16 Sep 2025 07:38:00 +0000 John Wright John Wright 200 What is revenue leak and how is it affecting your affiliate business? In this solocast, I talk about 2 core ways in which revenue leak is hitting your bottom line if you're an iGaming affiliate. First is through data being deleted or manipulated and the 2nd is by analyzing winning players towards the end of the month. That is, winning players that consistently wipe out your commissions as suspicious behaviour. What is revenue leak and how is it affecting your affiliate business? In this solocast, I talk about 2 core ways in which revenue leak is hitting your bottom line if you're an iGaming affiliate. First is through data being deleted or manipulated and the 2nd is by analyzing winning players towards the end of the month. That is, winning players that consistently wipe out your commissions as suspicious behaviour. No No Kasra Dash on Why Lazy SEO Is Dead and Brands Win https://podcasts.castplus.fm/e/18209458-kasra-dash-on-why-lazy-seo-is-dead-and-brands-win Kasra Dash on Why Lazy SEO Is Dead and Brands Win 120 No No 209q8730 Affiliate SEO isn’t what it used to be—and Kasra Dash knows why. In this episode, Kasra breaks down how the game has shifted from quick hacks and article farms to building real brands that earn trust, attention, and long-term growth. His stories from masterminds and conferences reveal the hidden places where knowledge and deals truly happen. We dig into what Google really wants now: authentic brands, better user experience, and a clear focus on products that people actually use. Kasra explains how affiliates who adapt can thrive, while those chasing shortcuts are destined for short-lived wins. He also pulls back the curtain on NavBoost, user signals, and why “lazy SEO” has no future. Beyond SEO, Kasra shares why conversion rate optimization, brand building, and smarter affiliate partnerships matter more than ever. Whether you’re an affiliate, a brand, or somewhere in between, this conversation is packed with insights on where the industry is heading and how to stay ahead. Affiliate SEO isn’t what it used to be—and Kasra Dash knows why. In this episode, Kasra breaks down how the game has shifted from quick hacks and article farms to building real brands that earn trust, attention, and long-term growth. His stories from masterminds and conferences reveal the hidden places where knowledge and deals truly happen.

We dig into what Google really wants now: authentic brands, better user experience, and a clear focus on products that people actually use. Kasra explains how affiliates who adapt can thrive, while those chasing shortcuts are destined for short-lived wins. He also pulls back the curtain on NavBoost, user signals, and why “lazy SEO” has no future.

Beyond SEO, Kasra shares why conversion rate optimization, brand building, and smarter affiliate partnerships matter more than ever. Whether you’re an affiliate, a brand, or somewhere in between, this conversation is packed with insights on where the industry is heading and how to stay ahead.

How to reach Kasra Dash

]]> Tue, 09 Sep 2025 01:50:00 +0000 John Wright John Wright 2582 Affiliate SEO isn’t what it used to be—and Kasra Dash knows why. In this episode, Kasra breaks down how the game has shifted from quick hacks and article farms to building real brands that earn trust, attention, and long-term growth. His stories from masterminds and conferences reveal the hidden places where knowledge and deals truly happen. We dig into what Google really wants now: authentic brands, better user experience, and a clear focus on products that people actually use. Kasra explains how affiliates who adapt can thrive, while those chasing shortcuts are destined for short-lived wins. He also pulls back the curtain on NavBoost, user signals, and why “lazy SEO” has no future. Beyond SEO, Kasra shares why conversion rate optimization, brand building, and smarter affiliate partnerships matter more than ever. Whether you’re an affiliate, a brand, or somewhere in between, this conversation is packed with insights on where the industry is heading and how to stay ahead. Affiliate SEO isn’t what it used to be—and Kasra Dash knows why. In this episode, Kasra breaks down how the game has shifted from quick hacks and article farms to building real brands that earn trust, attention, and long-term growth. His stories from masterminds and conferences reveal the hidden places where knowledge and deals truly happen. We dig into what Google really wants now: authentic brands, better user experience, and a clear focus on products that people actually use. Kasra explains how affiliates who adapt can thrive, while those chasing shortcuts are destined for short-lived wins. He also pulls back the curtain on NavBoost, user signals, and why “lazy SEO” has no future. Beyond SEO, Kasra shares why conversion rate optimization, brand building, and smarter affiliate partnerships matter more than ever. Whether you’re an affiliate, a brand, or somewhere in between, this conversation is packed with insights on where the industry is heading and how to stay ahead. No No Affiliate Link Research with Affiliate Track https://podcasts.castplus.fm/e/lnq2xlk8-affiliate-link-research-with-affiliate-track Affiliate Link Research with Affiliate Track 119 No No 81nk9w70 So we have a new tool called Affiliate Track which you can get at AffiliateTrack.io and it has a lot of research power. It can help us find affiliates linking to closed brands which is revenue leak. It can also help us identify tracking signatures of how affiliates organize their links. It will tell us of trending brands and everything else in between. Try the app out in beta and let us know what you thin. So we have a new tool called Affiliate Track which you can get at AffiliateTrack.io and it has a lot of research power.
It can help us find affiliates linking to closed brands which is revenue leak.
It can also help us identify tracking signatures of how affiliates organize their links.
It will tell us of trending brands and everything else in between. 
Try the app out in beta and let us know what you thin. ]]> Tue, 02 Sep 2025 13:11:00 +0000 John Wright John Wright 504 So we have a new tool called Affiliate Track which you can get at AffiliateTrack.io and it has a lot of research power. It can help us find affiliates linking to closed brands which is revenue leak. It can also help us identify tracking signatures of how affiliates organize their links. It will tell us of trending brands and everything else in between. Try the app out in beta and let us know what you thin. So we have a new tool called Affiliate Track which you can get at AffiliateTrack.io and it has a lot of research power. It can help us find affiliates linking to closed brands which is revenue leak. It can also help us identify tracking signatures of how affiliates organize their links. It will tell us of trending brands and everything else in between. Try the app out in beta and let us know what you thin. No No Selling Business Intelligence https://podcasts.castplus.fm/e/0nj03j3n-selling-business-intelligence Selling Business Intelligence 118 No No 40pmjnj1 In this episode, we take a closer look at the concept of revenue leak and why it resonates more than traditional business intelligence (BI) when it comes to helping affiliates and online businesses. The discussion starts with the origins of StatsDrone and the realization that affiliates often lose money because they lack visibility into their data. By reframing the conversation around revenue leak rather than BI, the goal is to make the problem—and solution—more relatable and urgent . The episode also explores the challenges of selling BI tools in the affiliate industry. While solutions like Tableau or Looker are powerful, many affiliates don’t see the immediate value in “business intelligence.” Instead, the pain point they understand best is lost revenue—campaigns not tracking clicks, affiliate programs not reporting correctly, or data gaps that quietly drain performance. By speaking the language of pain, the idea of revenue leak becomes not just clearer but also more emotional and motivating for action . Finally, the podcast broadens the scope, suggesting that revenue leak is not just an affiliate issue but a problem across industries such as e-commerce and beyond. With inspiration drawn from shows like Revenue Vitals, the host shares plans to evolve the podcast, bring in new guests, and open up conversations about the uncomfortable but necessary truths hidden in data. The aim is to help businesses of all kinds see their revenue clearly, plug the leaks, and unlock untapped potential. In this episode, we take a closer look at the concept of revenue leak and why it resonates more than traditional business intelligence (BI) when it comes to helping affiliates and online businesses. The discussion starts with the origins of StatsDrone and the realization that affiliates often lose money because they lack visibility into their data. By reframing the conversation around revenue leak rather than BI, the goal is to make the problem—and solution—more relatable and urgent.

The episode also explores the challenges of selling BI tools in the affiliate industry. While solutions like Tableau or Looker are powerful, many affiliates don’t see the immediate value in “business intelligence.” Instead, the pain point they understand best is lost revenue—campaigns not tracking clicks, affiliate programs not reporting correctly, or data gaps that quietly drain performance. By speaking the language of pain, the idea of revenue leak becomes not just clearer but also more emotional and motivating for action.

Finally, the podcast broadens the scope, suggesting that revenue leak is not just an affiliate issue but a problem across industries such as e-commerce and beyond. With inspiration drawn from shows like Revenue Vitals, the host shares plans to evolve the podcast, bring in new guests, and open up conversations about the uncomfortable but necessary truths hidden in data. The aim is to help businesses of all kinds see their revenue clearly, plug the leaks, and unlock untapped potential.
]]> Tue, 26 Aug 2025 20:17:00 +0000 John Wright John Wright 343 In this episode, we take a closer look at the concept of revenue leak and why it resonates more than traditional business intelligence (BI) when it comes to helping affiliates and online businesses. The discussion starts with the origins of StatsDrone and the realization that affiliates often lose money because they lack visibility into their data. By reframing the conversation around revenue leak rather than BI, the goal is to make the problem—and solution—more relatable and urgent . The episode also explores the challenges of selling BI tools in the affiliate industry. While solutions like Tableau or Looker are powerful, many affiliates don’t see the immediate value in “business intelligence.” Instead, the pain point they understand best is lost revenue—campaigns not tracking clicks, affiliate programs not reporting correctly, or data gaps that quietly drain performance. By speaking the language of pain, the idea of revenue leak becomes not just clearer but also more emotional and motivating for action . Finally, the podcast broadens the scope, suggesting that revenue leak is not just an affiliate issue but a problem across industries such as e-commerce and beyond. With inspiration drawn from shows like Revenue Vitals, the host shares plans to evolve the podcast, bring in new guests, and open up conversations about the uncomfortable but necessary truths hidden in data. The aim is to help businesses of all kinds see their revenue clearly, plug the leaks, and unlock untapped potential. In this episode, we take a closer look at the concept of revenue leak and why it resonates more than traditional business intelligence (BI) when it comes to helping affiliates and online businesses. The discussion starts with the origins of StatsDrone and the realization that affiliates often lose money because they lack visibility into their data. By reframing the conversation around revenue leak rather than BI, the goal is to make the problem—and solution—more relatable and urgent . The episode also explores the challenges of selling BI tools in the affiliate industry. While solutions like Tableau or Looker are powerful, many affiliates don’t see the immediate value in “business intelligence.” Instead, the pain point they understand best is lost revenue—campaigns not tracking clicks, affiliate programs not reporting correctly, or data gaps that quietly drain performance. By speaking the language of pain, the idea of revenue leak becomes not just clearer but also more emotional and motivating for action . Finally, the podcast broadens the scope, suggesting that revenue leak is not just an affiliate issue but a problem across industries such as e-commerce and beyond. With inspiration drawn from shows like Revenue Vitals, the host shares plans to evolve the podcast, bring in new guests, and open up conversations about the uncomfortable but necessary truths hidden in data. The aim is to help businesses of all kinds see their revenue clearly, plug the leaks, and unlock untapped potential. No No The Best Book in Affiliate Marketing - The Payout Mafia https://podcasts.castplus.fm/e/x814kyln-the-best-book-in-affiliate-marketing-the-payout-mafia The Best Book in Affiliate Marketing - The Payout Mafia 117 No No 713pmqv0 If you're looking for a book on affiliate marketing to get started, this is the only book you need. It is called The Payout Mafia by Niels Zee and James Dooley. It has some standout contributions from Matt Diggity, Jenny Gonzalez, Jamie I.F., James Oliver and many more. If you're looking for a book on affiliate marketing to get started, this is the only book you need. It is called The Payout Mafia by Niels Zee and James Dooley. 

It has some standout contributions from Matt Diggity, Jenny Gonzalez, Jamie I.F., James Oliver and many more.]]> Tue, 19 Aug 2025 10:16:00 +0000 John Wright John Wright 285 If you're looking for a book on affiliate marketing to get started, this is the only book you need. It is called The Payout Mafia by Niels Zee and James Dooley. It has some standout contributions from Matt Diggity, Jenny Gonzalez, Jamie I.F., James Oliver and many more. If you're looking for a book on affiliate marketing to get started, this is the only book you need. It is called The Payout Mafia by Niels Zee and James Dooley. It has some standout contributions from Matt Diggity, Jenny Gonzalez, Jamie I.F., James Oliver and many more. No No Strategic Communications for Affiliate Success with Vlad Ghilien https://podcasts.castplus.fm/e/p8m5q448-strategic-communications-for-affiliate-success-with-vlad-ghilien Strategic Communications for Affiliate Success with Vlad Ghilien 116 No No 70vlvmm0 In this episode of the Affiliate BI Podcast, host John Wright sits down with Vlad Ghilien, a strategic communications consultant with a sharp eye for brand positioning and content strategy. While Vlad’s background isn’t in affiliate marketing directly, his expertise in communications and branding offers a powerful perspective for affiliates looking to stand out. Vlad shares why so many affiliate sites miss the mark—not because of SEO basics, but because they fail to build a trusted brand. He explains how mindful positioning, quality content, and a clear value proposition can transform an affiliate site from a churn-and-burn project into a long-term business asset. We discuss the importance of case studies, video content, and digital PR as tools for credibility and social proof. Vlad also outlines why E-E-A-T still matters in the AI era, and how affiliates can adapt to survive and thrive in today’s search landscape. Whether you’re managing a large portfolio of sites or focused on building one standout brand, this conversation is packed with practical insights on how communications strategy can drive affiliate growth. In this episode of the Affiliate BI Podcast, host John Wright sits down with Vlad Ghilien, a strategic communications consultant with a sharp eye for brand positioning and content strategy. While Vlad’s background isn’t in affiliate marketing directly, his expertise in communications and branding offers a powerful perspective for affiliates looking to stand out.

Vlad shares why so many affiliate sites miss the mark—not because of SEO basics, but because they fail to build a trusted brand. He explains how mindful positioning, quality content, and a clear value proposition can transform an affiliate site from a churn-and-burn project into a long-term business asset.

We discuss the importance of case studies, video content, and digital PR as tools for credibility and social proof. Vlad also outlines why E-E-A-T still matters in the AI era, and how affiliates can adapt to survive and thrive in today’s search landscape.

Whether you’re managing a large portfolio of sites or focused on building one standout brand, this conversation is packed with practical insights on how communications strategy can drive affiliate growth.

How to reach Vlad Ghilien

]]> Tue, 12 Aug 2025 02:23:00 +0000 John Wright John Wright 1724 In this episode of the Affiliate BI Podcast, host John Wright sits down with Vlad Ghilien, a strategic communications consultant with a sharp eye for brand positioning and content strategy. While Vlad’s background isn’t in affiliate marketing directly, his expertise in communications and branding offers a powerful perspective for affiliates looking to stand out. Vlad shares why so many affiliate sites miss the mark—not because of SEO basics, but because they fail to build a trusted brand. He explains how mindful positioning, quality content, and a clear value proposition can transform an affiliate site from a churn-and-burn project into a long-term business asset. We discuss the importance of case studies, video content, and digital PR as tools for credibility and social proof. Vlad also outlines why E-E-A-T still matters in the AI era, and how affiliates can adapt to survive and thrive in today’s search landscape. Whether you’re managing a large portfolio of sites or focused on building one standout brand, this conversation is packed with practical insights on how communications strategy can drive affiliate growth. In this episode of the Affiliate BI Podcast, host John Wright sits down with Vlad Ghilien, a strategic communications consultant with a sharp eye for brand positioning and content strategy. While Vlad’s background isn’t in affiliate marketing directly, his expertise in communications and branding offers a powerful perspective for affiliates looking to stand out. Vlad shares why so many affiliate sites miss the mark—not because of SEO basics, but because they fail to build a trusted brand. He explains how mindful positioning, quality content, and a clear value proposition can transform an affiliate site from a churn-and-burn project into a long-term business asset. We discuss the importance of case studies, video content, and digital PR as tools for credibility and social proof. Vlad also outlines why E-E-A-T still matters in the AI era, and how affiliates can adapt to survive and thrive in today’s search landscape. Whether you’re managing a large portfolio of sites or focused on building one standout brand, this conversation is packed with practical insights on how communications strategy can drive affiliate growth. No No Affiliate CRM, Dynamic Variables & the Future of Tracking with Joe Hatch https://podcasts.castplus.fm/e/4n92ykz8-affiliate-crm-dynamic-variables-the-future-of-tracking-with-joe-hatch Affiliate CRM, Dynamic Variables & the Future of Tracking with Joe Hatch 115 No No v07vymk1 In this episode of Affiliate BI, John Wright sits down with Joe Hatch, Head of Product at StatsDrone, to pull back the curtain on the complexities of affiliate marketing infrastructure, automation, and data reliability. From building in-house stats tools to integrating dynamic variables, Joe gives a deeply informed take on what it really takes to run a successful affiliate operation at scale. They kick off by discussing the illusion that building your own stats platform is easy. Joe details the real challenges — from managing over 1,900 affiliate programs across 90+ software types to maintaining reliable data through inconsistent APIs, scraping, and authentication hurdles. He challenges the belief that AI agents alone can solve these problems, pointing out the edge cases and standardization issues that AI still struggles with. The episode explores practical tools and innovations Joe has been building, including WordPress plugins for Pretty Links and Thirsty Affiliates that simplify dynamic variable tracking. Joe explains how proper click ID management enables deeper analytics and real attribution, turning affiliate sites into powerful CRMs — capable of identifying individual users, tracking their behaviour post-click, and even retaining or reactivating them with targeted offers. The conversation also dives into hot-button issues like shaving and data transparency. Joe explains the importance of change detection and communication between affiliates and operators, while emphasizing that not all data changes are nefarious. For tech-savvy affiliates, Joe lays out integration possibilities using tools like Airtable, Looker Studio, Tableau, and the versatile n8n automation platform. They wrap with a discussion on the future of affiliate marketing as it converges with business intelligence — plus a fun mention of Joe’s satirical project, the iGaming Bullshit Generator. In this episode of Affiliate BI, John Wright sits down with Joe Hatch, Head of Product at StatsDrone, to pull back the curtain on the complexities of affiliate marketing infrastructure, automation, and data reliability. From building in-house stats tools to integrating dynamic variables, Joe gives a deeply informed take on what it really takes to run a successful affiliate operation at scale.

They kick off by discussing the illusion that building your own stats platform is easy. Joe details the real challenges — from managing over 1,900 affiliate programs across 90+ software types to maintaining reliable data through inconsistent APIs, scraping, and authentication hurdles. He challenges the belief that AI agents alone can solve these problems, pointing out the edge cases and standardization issues that AI still struggles with.

The episode explores practical tools and innovations Joe has been building, including WordPress plugins for Pretty Links and Thirsty Affiliates that simplify dynamic variable tracking. Joe explains how proper click ID management enables deeper analytics and real attribution, turning affiliate sites into powerful CRMs — capable of identifying individual users, tracking their behaviour post-click, and even retaining or reactivating them with targeted offers.

The conversation also dives into hot-button issues like shaving and data transparency. Joe explains the importance of change detection and communication between affiliates and operators, while emphasizing that not all data changes are nefarious.

For tech-savvy affiliates, Joe lays out integration possibilities using tools like Airtable, Looker Studio, Tableau, and the versatile n8n automation platform. They wrap with a discussion on the future of affiliate marketing as it converges with business intelligence — plus a fun mention of Joe’s satirical project, the iGaming Bullshit Generator.

How to reach Joe Hatch

]]> Tue, 05 Aug 2025 12:12:00 +0000 John Wright John Wright 1655 In this episode of Affiliate BI, John Wright sits down with Joe Hatch, Head of Product at StatsDrone, to pull back the curtain on the complexities of affiliate marketing infrastructure, automation, and data reliability. From building in-house stats tools to integrating dynamic variables, Joe gives a deeply informed take on what it really takes to run a successful affiliate operation at scale. They kick off by discussing the illusion that building your own stats platform is easy. Joe details the real challenges — from managing over 1,900 affiliate programs across 90+ software types to maintaining reliable data through inconsistent APIs, scraping, and authentication hurdles. He challenges the belief that AI agents alone can solve these problems, pointing out the edge cases and standardization issues that AI still struggles with. The episode explores practical tools and innovations Joe has been building, including WordPress plugins for Pretty Links and Thirsty Affiliates that simplify dynamic variable tracking. Joe explains how proper click ID management enables deeper analytics and real attribution, turning affiliate sites into powerful CRMs — capable of identifying individual users, tracking their behaviour post-click, and even retaining or reactivating them with targeted offers. The conversation also dives into hot-button issues like shaving and data transparency. Joe explains the importance of change detection and communication between affiliates and operators, while emphasizing that not all data changes are nefarious. For tech-savvy affiliates, Joe lays out integration possibilities using tools like Airtable, Looker Studio, Tableau, and the versatile n8n automation platform. They wrap with a discussion on the future of affiliate marketing as it converges with business intelligence — plus a fun mention of Joe’s satirical project, the iGaming Bullshit Generator. In this episode of Affiliate BI, John Wright sits down with Joe Hatch, Head of Product at StatsDrone, to pull back the curtain on the complexities of affiliate marketing infrastructure, automation, and data reliability. From building in-house stats tools to integrating dynamic variables, Joe gives a deeply informed take on what it really takes to run a successful affiliate operation at scale. They kick off by discussing the illusion that building your own stats platform is easy. Joe details the real challenges — from managing over 1,900 affiliate programs across 90+ software types to maintaining reliable data through inconsistent APIs, scraping, and authentication hurdles. He challenges the belief that AI agents alone can solve these problems, pointing out the edge cases and standardization issues that AI still struggles with. The episode explores practical tools and innovations Joe has been building, including WordPress plugins for Pretty Links and Thirsty Affiliates that simplify dynamic variable tracking. Joe explains how proper click ID management enables deeper analytics and real attribution, turning affiliate sites into powerful CRMs — capable of identifying individual users, tracking their behaviour post-click, and even retaining or reactivating them with targeted offers. The conversation also dives into hot-button issues like shaving and data transparency. Joe explains the importance of change detection and communication between affiliates and operators, while emphasizing that not all data changes are nefarious. For tech-savvy affiliates, Joe lays out integration possibilities using tools like Airtable, Looker Studio, Tableau, and the versatile n8n automation platform. They wrap with a discussion on the future of affiliate marketing as it converges with business intelligence — plus a fun mention of Joe’s satirical project, the iGaming Bullshit Generator. No No Why it is difficult to build in-house affiliate stats tracking https://podcasts.castplus.fm/e/xn14jml8-why-it-is-difficult-to-build-in-house-affiliate-stats-tracking Why it is difficult to build in-house affiliate stats tracking 114 No No 703p3kv1 I hear often that people think that rather than using StatsDrone, they can just build an in-house affiliate stats tracker. This is a short podcast to explain the nuances of running this type of business. The short answer is this, do you want to be a marketing company, a tech company or both? Let us be the tech company and you do what you do best. I hear often that people think that rather than using StatsDrone, they can just build an in-house affiliate stats tracker.

This is a short podcast to explain the nuances of running this type of business. 

The short answer is this, do you want to be a marketing company, a tech company or both? Let us be the tech company and you do what you do best. ]]> Tue, 29 Jul 2025 13:19:00 +0000 John Wright John Wright 322 I hear often that people think that rather than using StatsDrone, they can just build an in-house affiliate stats tracker. This is a short podcast to explain the nuances of running this type of business. The short answer is this, do you want to be a marketing company, a tech company or both? Let us be the tech company and you do what you do best. I hear often that people think that rather than using StatsDrone, they can just build an in-house affiliate stats tracker. This is a short podcast to explain the nuances of running this type of business. The short answer is this, do you want to be a marketing company, a tech company or both? Let us be the tech company and you do what you do best. No No Affiliate SEO in 2025: Data, Brand, and Doing the Work with Martin Calvert https://podcasts.castplus.fm/e/28x01758-affiliate-seo-in-2025-data-brand-and-doing-the-work-with-martin-calvert Affiliate SEO in 2025: Data, Brand, and Doing the Work with Martin Calvert 113 No No 60m6lnw1 In this thought-provoking conversation, marketing director Martin Calvert dives deep into the realities of SEO and affiliate marketing in 2025. He and host John Wright unpack the hard truths about how affiliate marketing has matured—gone are the days of passive income from generic review sites. Today, success demands caring deeply about every click, maintaining airtight user experiences, and turning one-time visitors into long-term brand followers through data ownership, newsletters, and apps. Martin stresses the importance of affiliate sites treating traffic like a precious resource—nurturing every visitor, eliminating broken links, and doubling down on conversion rather than merely traffic growth. Martin also examines how AI, business intelligence, and changing search behaviors are reshaping how marketers must operate. The conversation touches on sentiment analysis, internal search on branded affiliate sites, and the crucial importance of developing a strong brand identity—whether that's through tone of voice, authoritative content, or offering truly helpful reviews. They caution against outdated strategies and emphasize the need for experimentation, strategic focus, and understanding local markets. Martin’s takeaway is clear: affiliate marketing isn't dead—it's just growing up. And only the data-savvy, brand-conscious, and genuinely customer-focused marketers will thrive. In this thought-provoking conversation, marketing director Martin Calvert dives deep into the realities of SEO and affiliate marketing in 2025. He and host John Wright unpack the hard truths about how affiliate marketing has matured—gone are the days of passive income from generic review sites. Today, success demands caring deeply about every click, maintaining airtight user experiences, and turning one-time visitors into long-term brand followers through data ownership, newsletters, and apps. Martin stresses the importance of affiliate sites treating traffic like a precious resource—nurturing every visitor, eliminating broken links, and doubling down on conversion rather than merely traffic growth.

Martin also examines how AI, business intelligence, and changing search behaviors are reshaping how marketers must operate. The conversation touches on sentiment analysis, internal search on branded affiliate sites, and the crucial importance of developing a strong brand identity—whether that's through tone of voice, authoritative content, or offering truly helpful reviews. They caution against outdated strategies and emphasize the need for experimentation, strategic focus, and understanding local markets. Martin’s takeaway is clear: affiliate marketing isn't dead—it's just growing up. And only the data-savvy, brand-conscious, and genuinely customer-focused marketers will thrive.

How to reach Martin Calvert


]]> Tue, 22 Jul 2025 01:50:00 +0000 John Wright John Wright 1130 In this thought-provoking conversation, marketing director Martin Calvert dives deep into the realities of SEO and affiliate marketing in 2025. He and host John Wright unpack the hard truths about how affiliate marketing has matured—gone are the days of passive income from generic review sites. Today, success demands caring deeply about every click, maintaining airtight user experiences, and turning one-time visitors into long-term brand followers through data ownership, newsletters, and apps. Martin stresses the importance of affiliate sites treating traffic like a precious resource—nurturing every visitor, eliminating broken links, and doubling down on conversion rather than merely traffic growth. Martin also examines how AI, business intelligence, and changing search behaviors are reshaping how marketers must operate. The conversation touches on sentiment analysis, internal search on branded affiliate sites, and the crucial importance of developing a strong brand identity—whether that's through tone of voice, authoritative content, or offering truly helpful reviews. They caution against outdated strategies and emphasize the need for experimentation, strategic focus, and understanding local markets. Martin’s takeaway is clear: affiliate marketing isn't dead—it's just growing up. And only the data-savvy, brand-conscious, and genuinely customer-focused marketers will thrive. In this thought-provoking conversation, marketing director Martin Calvert dives deep into the realities of SEO and affiliate marketing in 2025. He and host John Wright unpack the hard truths about how affiliate marketing has matured—gone are the days of passive income from generic review sites. Today, success demands caring deeply about every click, maintaining airtight user experiences, and turning one-time visitors into long-term brand followers through data ownership, newsletters, and apps. Martin stresses the importance of affiliate sites treating traffic like a precious resource—nurturing every visitor, eliminating broken links, and doubling down on conversion rather than merely traffic growth. Martin also examines how AI, business intelligence, and changing search behaviors are reshaping how marketers must operate. The conversation touches on sentiment analysis, internal search on branded affiliate sites, and the crucial importance of developing a strong brand identity—whether that's through tone of voice, authoritative content, or offering truly helpful reviews. They caution against outdated strategies and emphasize the need for experimentation, strategic focus, and understanding local markets. Martin’s takeaway is clear: affiliate marketing isn't dead—it's just growing up. And only the data-savvy, brand-conscious, and genuinely customer-focused marketers will thrive. No No How Dynamic Variables Help Detect Shaving https://podcasts.castplus.fm/e/6nrrqqpn-how-dynamic-variables-help-detect-shaving How Dynamic Variables Help Detect Shaving 112 No No 8156wwm0 Can dynamic variables help detecting shaving from operators? Based on a conversation I had last week with Armin Aganovic, CRO of Joelsson Media, I realized that click IDs are more valuable than I realized. That is, operators can't inject fake winning players if you're in control of issuing unique codes within your click IDs. Can dynamic variables help detecting shaving from operators?

Based on a conversation I had last week with Armin Aganovic, CRO of Joelsson Media, I realized that click IDs are more valuable than I realized.

That is, operators can't inject fake winning players if you're in control of issuing unique codes within your click IDs. ]]> Tue, 15 Jul 2025 11:42:00 +0000 John Wright John Wright 130 Can dynamic variables help detecting shaving from operators? Based on a conversation I had last week with Armin Aganovic, CRO of Joelsson Media, I realized that click IDs are more valuable than I realized. That is, operators can't inject fake winning players if you're in control of issuing unique codes within your click IDs. Can dynamic variables help detecting shaving from operators? Based on a conversation I had last week with Armin Aganovic, CRO of Joelsson Media, I realized that click IDs are more valuable than I realized. That is, operators can't inject fake winning players if you're in control of issuing unique codes within your click IDs. No No The Future of Affiliate Marketing with AI https://podcasts.castplus.fm/e/2861xxpn-the-future-of-affiliate-marketing-with-ai The Future of Affiliate Marketing with AI 111 No No j122qq51 At the iGB L!ve Pitch in London 2025, I got asked a tough question by Karolina Pelc which is how does StatsDrone avoid getting eaten by AI? I have had time to think about that question and digest a better answer and I think this comes down to affiliates trying to get more value out of their existing traffic whether it is staying the same or decreasing. At the iGB L!ve Pitch in London 2025, I got asked a tough question by Karolina Pelc which is how does StatsDrone avoid getting eaten by AI?

I have had time to think about that question and digest a better answer and I think this comes down to affiliates trying to get more value out of their existing traffic whether it is staying the same or decreasing. ]]> Wed, 09 Jul 2025 00:34:00 +0000 John Wright John Wright 194 At the iGB L!ve Pitch in London 2025, I got asked a tough question by Karolina Pelc which is how does StatsDrone avoid getting eaten by AI? I have had time to think about that question and digest a better answer and I think this comes down to affiliates trying to get more value out of their existing traffic whether it is staying the same or decreasing. At the iGB L!ve Pitch in London 2025, I got asked a tough question by Karolina Pelc which is how does StatsDrone avoid getting eaten by AI? I have had time to think about that question and digest a better answer and I think this comes down to affiliates trying to get more value out of their existing traffic whether it is staying the same or decreasing. No No Why Affiliates Still Don't Use Stats Trackers — And How We Change That https://podcasts.castplus.fm/e/58zxkxx8-why-affiliates-still-don-t-use-stats-trackers-and-how-we-change-that Why Affiliates Still Don't Use Stats Trackers — And How We Change That 110 No No 81z7x770 In this short solocast, I break down why so few affiliates use stats trackers, what holds them back, and how we can collectively create more product awareness to change that. Spoiler: it requires trust, collaboration — and a lot of purple at conferences. Mon, 30 Jun 2025 14:42:00 +0000 John Wright John Wright 348 In this short solocast, I break down why so few affiliates use stats trackers, what holds them back, and how we can collectively create more product awareness to change that. Spoiler: it requires trust, collaboration — and a lot of purple at conferences. In this short solocast, I break down why so few affiliates use stats trackers, what holds them back, and how we can collectively create more product awareness to change that. Spoiler: it requires trust, collaboration — and a lot of purple at conferences. No No Affiliate Data, Reporting & Standards https://podcasts.castplus.fm/e/lnq2j2l8-affiliate-data-reporting-standards Affiliate Data, Reporting & Standards 109 No No 81nkzkw0 Is there a need for a new standard when it comes to affiliate data, standards and reporting? I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to be collaborative. When other companies are involved and it isn't owned by a single company, this is where this has potential to take off. For now, looking to start the discussion with this podcast and a few more LinkedIn posts. Is there a need for a new standard when it comes to affiliate data, standards and reporting? 

I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to be collaborative. When other companies are involved and it isn't owned by a single company, this is where this has potential to take off.

For now, looking to start the discussion with this podcast and a few more LinkedIn posts. ]]> Tue, 24 Jun 2025 14:51:00 +0000 John Wright John Wright 366 Is there a need for a new standard when it comes to affiliate data, standards and reporting? I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to be collaborative. When other companies are involved and it isn't owned by a single company, this is where this has potential to take off. For now, looking to start the discussion with this podcast and a few more LinkedIn posts. Is there a need for a new standard when it comes to affiliate data, standards and reporting? I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to be collaborative. When other companies are involved and it isn't owned by a single company, this is where this has potential to take off. For now, looking to start the discussion with this podcast and a few more LinkedIn posts. No No Why Attribution Is Broken and What SaaS and Affiliates Should Do Instead with Mikael Dia https://podcasts.castplus.fm/e/68rrqkw8-why-attribution-is-broken-and-what-saas-and-affiliates-should-do-instead-with-mikael-dia Why Attribution Is Broken and What SaaS and Affiliates Should Do Instead with Mikael Dia 108 No No 8056wzl1 In this episode of Affiliate BI, John Wright sits down with Mikael Dia, founder of Funnelytics, to break down why traditional attribution models are outdated and misleading. Mikael introduces a contribution-based approach to tracking user journeys and explains how SaaS and affiliate marketers can better understand what truly drives conversions. The conversation explores how to uncover profit leaks in your funnel by working backwards from conversion points and leveraging tools like Funnelytics for journey visualization. They also dive into the disruptive role of AI in analytics and what the future holds for BI professionals and affiliate marketing. In this episode of Affiliate BI, John Wright sits down with Mikael Dia, founder of Funnelytics, to break down why traditional attribution models are outdated and misleading. Mikael introduces a contribution-based approach to tracking user journeys and explains how SaaS and affiliate marketers can better understand what truly drives conversions. The conversation explores how to uncover profit leaks in your funnel by working backwards from conversion points and leveraging tools like Funnelytics for journey visualization. They also dive into the disruptive role of AI in analytics and what the future holds for BI professionals and affiliate marketing.

How to reach Mikael Dia

]]> Tue, 17 Jun 2025 11:52:00 +0000 John Wright John Wright 1389 In this episode of Affiliate BI, John Wright sits down with Mikael Dia, founder of Funnelytics, to break down why traditional attribution models are outdated and misleading. Mikael introduces a contribution-based approach to tracking user journeys and explains how SaaS and affiliate marketers can better understand what truly drives conversions. The conversation explores how to uncover profit leaks in your funnel by working backwards from conversion points and leveraging tools like Funnelytics for journey visualization. They also dive into the disruptive role of AI in analytics and what the future holds for BI professionals and affiliate marketing. In this episode of Affiliate BI, John Wright sits down with Mikael Dia, founder of Funnelytics, to break down why traditional attribution models are outdated and misleading. Mikael introduces a contribution-based approach to tracking user journeys and explains how SaaS and affiliate marketers can better understand what truly drives conversions. The conversation explores how to uncover profit leaks in your funnel by working backwards from conversion points and leveraging tools like Funnelytics for journey visualization. They also dive into the disruptive role of AI in analytics and what the future holds for BI professionals and affiliate marketing. No No The Paid Media Playbook: Winning Big with PPC in iGaming with Gael Goasdoue https://podcasts.castplus.fm/e/1n3m4q1n-the-paid-media-playbook-winning-big-with-ppc-in-igaming-with-gael-goasdoue The Paid Media Playbook: Winning Big with PPC in iGaming with Gael Goasdoue 107 No No m1j2z481 In this episode, Gael Goasdoue, COO and co-founder of Redcorp, breaks down the evolving role of PPC and paid media in the affiliate and iGaming industries. He emphasizes the critical importance of having the right infrastructure—like CRM systems and real-time data—to avoid wasting budgets and scale effectively. Gael also shares a roadmap for SEO affiliates entering the paid space, including regulatory awareness, campaign strategy, and budget management. The conversation closes with insights into the growing demand for transparency, data-driven decisions, and the indispensable role of business intelligence in the future of affiliate marketing. In this episode, Gael Goasdoue, COO and co-founder of Redcorp, breaks down the evolving role of PPC and paid media in the affiliate and iGaming industries. He emphasizes the critical importance of having the right infrastructure—like CRM systems and real-time data—to avoid wasting budgets and scale effectively. Gael also shares a roadmap for SEO affiliates entering the paid space, including regulatory awareness, campaign strategy, and budget management. The conversation closes with insights into the growing demand for transparency, data-driven decisions, and the indispensable role of business intelligence in the future of affiliate marketing.

How to reach Gael Goasdoue

]]> Tue, 10 Jun 2025 12:51:00 +0000 John Wright John Wright 1566 In this episode, Gael Goasdoue, COO and co-founder of Redcorp, breaks down the evolving role of PPC and paid media in the affiliate and iGaming industries. He emphasizes the critical importance of having the right infrastructure—like CRM systems and real-time data—to avoid wasting budgets and scale effectively. Gael also shares a roadmap for SEO affiliates entering the paid space, including regulatory awareness, campaign strategy, and budget management. The conversation closes with insights into the growing demand for transparency, data-driven decisions, and the indispensable role of business intelligence in the future of affiliate marketing. In this episode, Gael Goasdoue, COO and co-founder of Redcorp, breaks down the evolving role of PPC and paid media in the affiliate and iGaming industries. He emphasizes the critical importance of having the right infrastructure—like CRM systems and real-time data—to avoid wasting budgets and scale effectively. Gael also shares a roadmap for SEO affiliates entering the paid space, including regulatory awareness, campaign strategy, and budget management. The conversation closes with insights into the growing demand for transparency, data-driven decisions, and the indispensable role of business intelligence in the future of affiliate marketing. No No What Most Affiliates Get Wrong About SEO — Insights from Gentoo Media's Emilio Takas https://podcasts.castplus.fm/e/pnlxvzqn-what-most-affiliates-get-wrong-about-seo-insights-from-gentoo-media-s-emilio-takas What Most Affiliates Get Wrong About SEO — Insights from Gentoo Media's Emilio Takas 106 No No x0lnz250 Meet Emilio Takas who's the Head of SEO at Gentoo Media. Emilio is more than just an SEO as he is an author, public speaker and has a passionate for audio and video recording gear and documenting it on YouTube. Emilio is a true student of the game of SEO. He knows why Gentoo Media has had immense success in their acquisitions of sites like AskGamblers and CasinoMeister and he knows how to stay on the right side of the drastic SEO changes we are seeing with Google and all the new AI powered search engines. Meet Emilio Takas who's the Head of SEO at Gentoo Media. 
Emilio is more than just an SEO as he is an author, public speaker and has a passionate for audio and video recording gear and documenting it on YouTube. Emilio is a true student of the game of SEO. He knows why Gentoo Media has had immense success in their acquisitions of sites like AskGamblers and CasinoMeister and he knows how to stay on the right side of the drastic SEO changes we are seeing with Google and all the new AI powered search engines. 

How to reach Emilio Takas

]]> Tue, 03 Jun 2025 04:57:00 +0000 John Wright John Wright 2401 Meet Emilio Takas who's the Head of SEO at Gentoo Media. Emilio is more than just an SEO as he is an author, public speaker and has a passionate for audio and video recording gear and documenting it on YouTube. Emilio is a true student of the game of SEO. He knows why Gentoo Media has had immense success in their acquisitions of sites like AskGamblers and CasinoMeister and he knows how to stay on the right side of the drastic SEO changes we are seeing with Google and all the new AI powered search engines. Meet Emilio Takas who's the Head of SEO at Gentoo Media. Emilio is more than just an SEO as he is an author, public speaker and has a passionate for audio and video recording gear and documenting it on YouTube. Emilio is a true student of the game of SEO. He knows why Gentoo Media has had immense success in their acquisitions of sites like AskGamblers and CasinoMeister and he knows how to stay on the right side of the drastic SEO changes we are seeing with Google and all the new AI powered search engines. No No Revenue optimization for iGaming operators https://podcasts.castplus.fm/e/08j0k5p8-revenue-optimization-for-igaming-operators Revenue optimization for iGaming operators 105 No No 41pmz960 A very quick podcast recording about all the tools and services that iGaming operators can utilize to improve revenue and retention. Those efforts could positively benefit affiliates and this is why affiliates should care about these things. A very quick podcast recording about all the tools and services that iGaming operators can utilize to improve revenue and retention. Those efforts could positively benefit affiliates and this is why affiliates should care about these things. ]]> Tue, 27 May 2025 17:43:00 +0000 John Wright John Wright 145 A very quick podcast recording about all the tools and services that iGaming operators can utilize to improve revenue and retention. Those efforts could positively benefit affiliates and this is why affiliates should care about these things. A very quick podcast recording about all the tools and services that iGaming operators can utilize to improve revenue and retention. Those efforts could positively benefit affiliates and this is why affiliates should care about these things. No No How to detect when affiliate programs shave affiliates https://podcasts.castplus.fm/e/28x01418-how-to-detect-when-affiliate-programs-shave-affiliates How to detect when affiliate programs shave affiliates 104 No No 60m6lrl1 Not a topic that most people talk about but it unfortunately happens. You know, when you as an affiliate think that some of your commissions have been shaved. The problem is, how would you know? At StatsDrone, we have built a product called Changelog that detects when your commissions have disappeared and there are a few patterns to spot. 1. Commissions decreasing the last few days of the month 2. Players being moved from one campaign to another 3. Players just simply being detagged With a tool like StatsDrone, you can stay on top of these changes and ensure it doesn't happen again. Not a topic that most people talk about but it unfortunately happens. You know, when you as an affiliate think that some of your commissions have been shaved. The problem is, how would you know?

At StatsDrone, we have built a product called Changelog that detects when your commissions have disappeared and there are a few patterns to spot.

1. Commissions decreasing the last few days of the month
2. Players being moved from one campaign to another
3. Players just simply being detagged

With a tool like StatsDrone, you can stay on top of these changes and ensure it doesn't happen again. 

Shoutout to FTDx and StatsDrone as podcast supporters]]> Tue, 20 May 2025 09:39:00 +0000 John Wright John Wright 450 Not a topic that most people talk about but it unfortunately happens. You know, when you as an affiliate think that some of your commissions have been shaved. The problem is, how would you know? At StatsDrone, we have built a product called Changelog that detects when your commissions have disappeared and there are a few patterns to spot. 1. Commissions decreasing the last few days of the month 2. Players being moved from one campaign to another 3. Players just simply being detagged With a tool like StatsDrone, you can stay on top of these changes and ensure it doesn't happen again. Not a topic that most people talk about but it unfortunately happens. You know, when you as an affiliate think that some of your commissions have been shaved. The problem is, how would you know? At StatsDrone, we have built a product called Changelog that detects when your commissions have disappeared and there are a few patterns to spot. 1. Commissions decreasing the last few days of the month 2. Players being moved from one campaign to another 3. Players just simply being detagged With a tool like StatsDrone, you can stay on top of these changes and ensure it doesn't happen again. No No On-prem data for affiliates https://podcasts.castplus.fm/e/l8q2jr0n-on-prem-data-for-affiliates On-prem data for affiliates 103 No No 80nkzj41 Today is a solocast but want to shoutout to Mark Flores Martin, the founder of XGENIA for the conversation we had at NEXT.io. He shared his opinion that bigger companies will start commanding on-prem services and cancelling data contracts as a result. Today is a solocast but want to shoutout to Mark Flores Martin, the founder of XGENIA for the conversation we had at NEXT.io. He shared his opinion that bigger companies will start commanding on-prem services and cancelling data contracts as a result.

Speaking of on-prem, StatsDrone has an on-prem data for affiliates with a product called DIDO. ]]> Tue, 13 May 2025 09:23:00 +0000 John Wright John Wright 221 Today is a solocast but want to shoutout to Mark Flores Martin, the founder of XGENIA for the conversation we had at NEXT.io. He shared his opinion that bigger companies will start commanding on-prem services and cancelling data contracts as a result. Today is a solocast but want to shoutout to Mark Flores Martin, the founder of XGENIA for the conversation we had at NEXT.io. He shared his opinion that bigger companies will start commanding on-prem services and cancelling data contracts as a result. No No Poker, People, and Pageviews: Navigating SEO Turbulence with Robbie Strazynski https://podcasts.castplus.fm/e/lnq2jp08-poker-people-and-pageviews-navigating-seo-turbulence-with-robbie-strazynski Poker, People, and Pageviews: Navigating SEO Turbulence with Robbie Strazynski 102 No No 81nkz840 Meet Robbie Strazynski who's working on improving his poker affiliate site, cardplayerlifestyle.com. He's navigating the new world of SEO and I'm here to help him with affiliate coaching. Meet Robbie Strazynski who's working on improving his poker affiliate site, cardplayerlifestyle.com. He's navigating the new world of SEO and I'm here to help him with affiliate coaching. ]]> Tue, 06 May 2025 09:28:00 +0000 John Wright John Wright 2557 Meet Robbie Strazynski who's working on improving his poker affiliate site, cardplayerlifestyle.com. He's navigating the new world of SEO and I'm here to help him with affiliate coaching. Meet Robbie Strazynski who's working on improving his poker affiliate site, cardplayerlifestyle.com. He's navigating the new world of SEO and I'm here to help him with affiliate coaching. No No Why Crawl Stats and Server Logs Are the Hidden Gems of SEO with Maja Jovančević https://podcasts.castplus.fm/e/2n61x3v8-why-crawl-stats-and-server-logs-are-the-hidden-gems-of-seo-with-maja-jovancevic Why Crawl Stats and Server Logs Are the Hidden Gems of SEO with Maja Jovančević 101 No No j022qx30 Meet Maja Jovančević who was former Director of SEO at AskGamblers and GiG. In this episode, iGaming SEO expert Maja Jovancevic shares her insights on the evolving challenges and opportunities for affiliates in a search landscape increasingly shaped by AI, crawl limitations, and Google's changing priorities. She emphasizes the importance of technical SEO, full-stack thinking, and the need for affiliates to diversify traffic sources beyond just organic search. Maja also highlights how integrating product strategy, business intelligence, and long-term brand building can be a game-changer for forward-thinking affiliate marketers. She is also featured in the iGaming SEO book! Meet Maja Jovančević who was former Director of SEO at AskGamblers and GiG. 
In this episode, iGaming SEO expert Maja Jovancevic shares her insights on the evolving challenges and opportunities for affiliates in a search landscape increasingly shaped by AI, crawl limitations, and Google's changing priorities. She emphasizes the importance of technical SEO, full-stack thinking, and the need for affiliates to diversify traffic sources beyond just organic search. Maja also highlights how integrating product strategy, business intelligence, and long-term brand building can be a game-changer for forward-thinking affiliate marketers.

She is also featured in the iGaming SEO book!

How to reach Maja Jovančević

]]> Tue, 29 Apr 2025 03:04:00 +0000 John Wright John Wright 2675 Meet Maja Jovančević who was former Director of SEO at AskGamblers and GiG. In this episode, iGaming SEO expert Maja Jovancevic shares her insights on the evolving challenges and opportunities for affiliates in a search landscape increasingly shaped by AI, crawl limitations, and Google's changing priorities. She emphasizes the importance of technical SEO, full-stack thinking, and the need for affiliates to diversify traffic sources beyond just organic search. Maja also highlights how integrating product strategy, business intelligence, and long-term brand building can be a game-changer for forward-thinking affiliate marketers. She is also featured in the iGaming SEO book! Meet Maja Jovančević who was former Director of SEO at AskGamblers and GiG. In this episode, iGaming SEO expert Maja Jovancevic shares her insights on the evolving challenges and opportunities for affiliates in a search landscape increasingly shaped by AI, crawl limitations, and Google's changing priorities. She emphasizes the importance of technical SEO, full-stack thinking, and the need for affiliates to diversify traffic sources beyond just organic search. Maja also highlights how integrating product strategy, business intelligence, and long-term brand building can be a game-changer for forward-thinking affiliate marketers. She is also featured in the iGaming SEO book! No No Affiliate CRM with Niels Zee https://podcasts.castplus.fm/e/68rrql28-affiliate-crm-with-niels-zee Affiliate CRM with Niels Zee 100 No No 8056w871 What would a dream affiliate CRM tool look like? I asked affiliate marketing expert, Niels Zee, are there any affiliate CRM tools out there that he knows of and he said no. He then went on to describe what a perfect affiliate CRM tool would look like. Hmmm, could that be what StatsDrone is building? What would a dream affiliate CRM tool look like?
I asked affiliate marketing expert, Niels Zee, are there any affiliate CRM tools out there that he knows of and he said no. 
He then went on to describe what a perfect affiliate CRM tool would look like.
Hmmm, could that be what StatsDrone is building?

How to reach Niels Zee]]> Tue, 22 Apr 2025 02:14:00 +0000 John Wright John Wright 3221 What would a dream affiliate CRM tool look like? I asked affiliate marketing expert, Niels Zee, are there any affiliate CRM tools out there that he knows of and he said no. He then went on to describe what a perfect affiliate CRM tool would look like. Hmmm, could that be what StatsDrone is building? What would a dream affiliate CRM tool look like? I asked affiliate marketing expert, Niels Zee, are there any affiliate CRM tools out there that he knows of and he said no. He then went on to describe what a perfect affiliate CRM tool would look like. Hmmm, could that be what StatsDrone is building? No No Building Affiliate Sites for the AI Era: Branding, Data & Community First with Valentina Diaco https://podcasts.castplus.fm/e/vnw45028-building-affiliate-sites-for-the-ai-era-branding-data-community-first-with-valentina-diaco Building Affiliate Sites for the AI Era: Branding, Data & Community First with Valentina Diaco 99 No No 81x7xw30 In this episode of the Affiliate BI Podcast, John Wright sits down with Valentina Diaco, founder of Profit Matches and creator of the tech-and-marketing newsletter VidDay Lens. Valentina introduces the concept of Search AI Optimization (SAIO) — a term she coined to describe how brands can position themselves to be referenced in AI-generated responses, not just traditional search results. The conversation dives into how affiliates can adapt to AI-driven search, avoid being filtered out, and embrace strategies that blend data aggregation, branding, and user-first content. Valentina shares actionable insights for affiliates and B2B SaaS companies on leveraging first-party data, building micro-products, and transforming content teams using AI. She emphasizes the need for intentional marketing, product-led growth, and the shift from traffic to smarter traffic through ecosystem thinking. Together, they explore ideas like creating community-driven tools, podcasting for reach, and using chatbots to personalize user experiences. From positioning to personalization, and from BI integration to AI content workflows, this episode is a must-listen for marketers, affiliates, and founders looking to stand out in a noisy, fast-changing landscape. In this episode of the Affiliate BI Podcast, John Wright sits down with Valentina Diaco, founder of Profit Matches and creator of the tech-and-marketing newsletter VidDay Lens. Valentina introduces the concept of Search AI Optimization (SAIO) — a term she coined to describe how brands can position themselves to be referenced in AI-generated responses, not just traditional search results. The conversation dives into how affiliates can adapt to AI-driven search, avoid being filtered out, and embrace strategies that blend data aggregation, branding, and user-first content.

Valentina shares actionable insights for affiliates and B2B SaaS companies on leveraging first-party data, building micro-products, and transforming content teams using AI. She emphasizes the need for intentional marketing, product-led growth, and the shift from traffic to smarter traffic through ecosystem thinking. Together, they explore ideas like creating community-driven tools, podcasting for reach, and using chatbots to personalize user experiences.

From positioning to personalization, and from BI integration to AI content workflows, this episode is a must-listen for marketers, affiliates, and founders looking to stand out in a noisy, fast-changing landscape.

How to reach Valentina Diaco

]]> Tue, 15 Apr 2025 02:39:00 +0000 John Wright John Wright 2396 In this episode of the Affiliate BI Podcast, John Wright sits down with Valentina Diaco, founder of Profit Matches and creator of the tech-and-marketing newsletter VidDay Lens. Valentina introduces the concept of Search AI Optimization (SAIO) — a term she coined to describe how brands can position themselves to be referenced in AI-generated responses, not just traditional search results. The conversation dives into how affiliates can adapt to AI-driven search, avoid being filtered out, and embrace strategies that blend data aggregation, branding, and user-first content. Valentina shares actionable insights for affiliates and B2B SaaS companies on leveraging first-party data, building micro-products, and transforming content teams using AI. She emphasizes the need for intentional marketing, product-led growth, and the shift from traffic to smarter traffic through ecosystem thinking. Together, they explore ideas like creating community-driven tools, podcasting for reach, and using chatbots to personalize user experiences. From positioning to personalization, and from BI integration to AI content workflows, this episode is a must-listen for marketers, affiliates, and founders looking to stand out in a noisy, fast-changing landscape. In this episode of the Affiliate BI Podcast, John Wright sits down with Valentina Diaco, founder of Profit Matches and creator of the tech-and-marketing newsletter VidDay Lens. Valentina introduces the concept of Search AI Optimization (SAIO) — a term she coined to describe how brands can position themselves to be referenced in AI-generated responses, not just traditional search results. The conversation dives into how affiliates can adapt to AI-driven search, avoid being filtered out, and embrace strategies that blend data aggregation, branding, and user-first content. Valentina shares actionable insights for affiliates and B2B SaaS companies on leveraging first-party data, building micro-products, and transforming content teams using AI. She emphasizes the need for intentional marketing, product-led growth, and the shift from traffic to smarter traffic through ecosystem thinking. Together, they explore ideas like creating community-driven tools, podcasting for reach, and using chatbots to personalize user experiences. From positioning to personalization, and from BI integration to AI content workflows, this episode is a must-listen for marketers, affiliates, and founders looking to stand out in a noisy, fast-changing landscape. No No Beyond DR: Smarter SEO Signals You’re Not Using Yet with Shaurya Jain https://podcasts.castplus.fm/e/58zxk528-beyond-dr-smarter-seo-signals-you-re-not-using-yet-with-shaurya-jain Beyond DR: Smarter SEO Signals You’re Not Using Yet with Shaurya Jain 98 No No 81z7xqp0 Meet Shaurya Jain who's a long time SEO friend and what he shared in this recording were data insights I thought were true but had no data to back it up. Shaurya gives some core insights on why quality matters for SEO site and how that can be measured with tools like BuiltWith. Meet Shaurya Jain who's a long time SEO friend and what he shared in this recording were data insights I thought were true but had no data to back it up.
Shaurya gives some core insights on why quality matters for SEO site and how that can be measured with tools like BuiltWith. 

How to connect with Shaurya Jain

]]> Tue, 08 Apr 2025 12:45:00 +0000 John Wright John Wright 2203 Meet Shaurya Jain who's a long time SEO friend and what he shared in this recording were data insights I thought were true but had no data to back it up. Shaurya gives some core insights on why quality matters for SEO site and how that can be measured with tools like BuiltWith. Meet Shaurya Jain who's a long time SEO friend and what he shared in this recording were data insights I thought were true but had no data to back it up. Shaurya gives some core insights on why quality matters for SEO site and how that can be measured with tools like BuiltWith. No No Marketing That Stands the F*ck Out: Louis Grenier on Positioning https://podcasts.castplus.fm/e/18pvly28-marketing-that-stands-the-f-ck-out-louis-grenier-on-positioning Marketing That Stands the F*ck Out: Louis Grenier on Positioning 97 No No z1r3z670 Meet Louis Grenier, author of Stand The F*ck Out which is an amazing book on marketing that dives deep into positioning. Louis has a podcast called Everyone Hates Marketers and if you thought sales was tough, perhaps marketing is the biggest challenge of them all. How are affiliate sites positioned today in terms of marketing? Louis thinks most of them are s*** but simply put, this is one of my favourite episodes and shoutout to Mark Preston on the previous episode for the insight that affiliates need to treat their websites like a real business. Meet Louis Grenier, author of Stand The F*ck Out which is an amazing book on marketing that dives deep into positioning.

Louis has a podcast called Everyone Hates Marketers and if you thought sales was tough, perhaps marketing is the biggest challenge of them all.

How are affiliate sites positioned today in terms of marketing? Louis thinks most of them are s*** but simply put, this is one of my favourite episodes and shoutout to Mark Preston on the previous episode for the insight that affiliates need to treat their websites like a real business. 

How to reach Louis Grenier

]]> Tue, 01 Apr 2025 01:48:00 +0000 John Wright John Wright 3203 Meet Louis Grenier, author of Stand The F*ck Out which is an amazing book on marketing that dives deep into positioning. Louis has a podcast called Everyone Hates Marketers and if you thought sales was tough, perhaps marketing is the biggest challenge of them all. How are affiliate sites positioned today in terms of marketing? Louis thinks most of them are s*** but simply put, this is one of my favourite episodes and shoutout to Mark Preston on the previous episode for the insight that affiliates need to treat their websites like a real business. Meet Louis Grenier, author of Stand The F*ck Out which is an amazing book on marketing that dives deep into positioning. Louis has a podcast called Everyone Hates Marketers and if you thought sales was tough, perhaps marketing is the biggest challenge of them all. How are affiliate sites positioned today in terms of marketing? Louis thinks most of them are s*** but simply put, this is one of my favourite episodes and shoutout to Mark Preston on the previous episode for the insight that affiliates need to treat their websites like a real business. No No Why Most Affiliate Sites Fail, SEO tips with Mark Preston https://podcasts.castplus.fm/e/1npvlr2n-why-most-affiliate-sites-fail-seo-tips-with-mark-preston Why Most Affiliate Sites Fail, SEO tips with Mark Preston 96 No No z0r3zl71 Why do most affiliate sites fail especially at SEO? Meet Mark Preston who's Head of SEO at Hakim Group. Mark has seen over 20 years of SEO first hand and knows what good SEO looks like today. Mark's simple remedy for SEO for affiliates today is people aren't building sites for users and building them for search engines. The shift has to happen if you want to have a serious business today. Why do most affiliate sites fail especially at SEO?
Meet Mark Preston who's Head of SEO at Hakim Group. Mark has seen over 20 years of SEO first hand and knows what good SEO looks like today.

Mark's simple remedy for SEO for affiliates today is people aren't building sites for users and building them for search engines. The shift has to happen if you want to have a serious business today. 

How to reach Mark Preston

]]> Tue, 25 Mar 2025 01:43:00 +0000 John Wright John Wright 2106 Why do most affiliate sites fail especially at SEO? Meet Mark Preston who's Head of SEO at Hakim Group. Mark has seen over 20 years of SEO first hand and knows what good SEO looks like today. Mark's simple remedy for SEO for affiliates today is people aren't building sites for users and building them for search engines. The shift has to happen if you want to have a serious business today. Why do most affiliate sites fail especially at SEO? Meet Mark Preston who's Head of SEO at Hakim Group. Mark has seen over 20 years of SEO first hand and knows what good SEO looks like today. Mark's simple remedy for SEO for affiliates today is people aren't building sites for users and building them for search engines. The shift has to happen if you want to have a serious business today. No No Business Intelligence in iGaming https://podcasts.castplus.fm/e/rnkmlk4n-business-intelligence-in-igaming Business Intelligence in iGaming 95 No No 70w7jz30 Meet Rahul Jain who's the Delivery Head, BI & Data Analytics for BizAcuity. I'm just going to say it, BizAcuity is perhaps one of the most underrated companies in iGaming today. They've built some of the original BI dashboards in the early days before people even knew what Business Intelligence was. Meet Rahul Jain who's the Delivery Head, BI & Data Analytics for BizAcuity. 
I'm just going to say it, BizAcuity is perhaps one of the most underrated companies in iGaming today.
They've built some of the original BI dashboards in the early days before people even knew what Business Intelligence was. 

How to get a hold of Rahul Jain

]]> Tue, 18 Mar 2025 02:46:00 +0000 John Wright John Wright 2235 Meet Rahul Jain who's the Delivery Head, BI & Data Analytics for BizAcuity. I'm just going to say it, BizAcuity is perhaps one of the most underrated companies in iGaming today. They've built some of the original BI dashboards in the early days before people even knew what Business Intelligence was. Meet Rahul Jain who's the Delivery Head, BI & Data Analytics for BizAcuity. I'm just going to say it, BizAcuity is perhaps one of the most underrated companies in iGaming today. They've built some of the original BI dashboards in the early days before people even knew what Business Intelligence was. No No AI Betting TIPs & Predictions with The Crowd's Line https://podcasts.castplus.fm/e/r87y49q8-ai-betting-tips-predictions-with-the-crowd-s-line AI Betting TIPs & Predictions with The Crowd's Line 94 No No k08my4x1 Meet Conor Cassidy and Justin Nelson from The Crowd's Line or TCL for short. These 2 gents did this interview for me just before NEXT.io event in New York City. I got to go back to my days of professional gambling to ask these guys what's new in the world of sports betting. In fact, quite a bit is new and the data that can go into the predictions market is beyond what I could imagine. Meet Conor Cassidy and Justin Nelson from The Crowd's Line or TCL for short.

These 2 gents did this interview for me just before NEXT.io event in New York City. 

I got to go back to my days of professional gambling to ask these guys what's new in the world of sports betting.

In fact, quite a bit is new and the data that can go into the predictions market is beyond what I could imagine. 

How to reach The Crowd's Line

]]> Tue, 11 Mar 2025 10:01:00 +0000 John Wright John Wright 2320 Meet Conor Cassidy and Justin Nelson from The Crowd's Line or TCL for short. These 2 gents did this interview for me just before NEXT.io event in New York City. I got to go back to my days of professional gambling to ask these guys what's new in the world of sports betting. In fact, quite a bit is new and the data that can go into the predictions market is beyond what I could imagine. Meet Conor Cassidy and Justin Nelson from The Crowd's Line or TCL for short. These 2 gents did this interview for me just before NEXT.io event in New York City. I got to go back to my days of professional gambling to ask these guys what's new in the world of sports betting. In fact, quite a bit is new and the data that can go into the predictions market is beyond what I could imagine. No No SEO training with Dirk Schembri https://podcasts.castplus.fm/e/x8ym7pv8-seo-training-with-dirk-schembri SEO training with Dirk Schembri 93 No No l04nrj60 I asked Dirk Schembri what type of affiliate businesses seem to have the most success in SEO. He said that founders and C-level management that study and practice SEO are the companies that tend to be leaders. This is what investing into SEO looks like today. Not all SEOs in companies have the same level of success and this is where training of management can have a major impact across an entire organization. I asked Dirk Schembri what type of affiliate businesses seem to have the most success in SEO.

He said that founders and C-level management that study and practice SEO are the companies that tend to be leaders. 

This is what investing into SEO looks like today. Not all SEOs in companies have the same level of success and this is where training of management can have a major impact across an entire organization. 

How you can reach Dirk Schembri

]]> Tue, 04 Mar 2025 03:07:00 +0000 John Wright John Wright 2246 I asked Dirk Schembri what type of affiliate businesses seem to have the most success in SEO. He said that founders and C-level management that study and practice SEO are the companies that tend to be leaders. This is what investing into SEO looks like today. Not all SEOs in companies have the same level of success and this is where training of management can have a major impact across an entire organization. I asked Dirk Schembri what type of affiliate businesses seem to have the most success in SEO. He said that founders and C-level management that study and practice SEO are the companies that tend to be leaders. This is what investing into SEO looks like today. Not all SEOs in companies have the same level of success and this is where training of management can have a major impact across an entire organization. No No M&A in Digital Assets: How to Find and Acquire Profitable Online Businesses with Shlomo Freund (Copy) https://podcasts.castplus.fm/e/18pv7m48-m-a-in-digital-assets-how-to-find-and-acquire-profitable-online-businesses-with-shlomo-freund M&A in Digital Assets: How to Find and Acquire Profitable Online Businesses with Shlomo Freund (Copy) 92 No No z1r34p90 Meet Shlomo Freund who's a new unofficial M&A mentor. I follow a lot of Shlomo's content on M&A and optimizing businesses and I personally find his work inspiring. When do businesses need to look at acquiring other businesses for growth or for more revenue? What should you consider when it comes to the M&A process? I got a chance to ask Shlomo a lot of these questions and more. Meet Shlomo Freund who's a new unofficial M&A mentor. I follow a lot of Shlomo's content on M&A and optimizing businesses and I personally find his work inspiring.

When do businesses need to look at acquiring other businesses for growth or for more revenue? What should you consider when it comes to the M&A process?

I got a chance to ask Shlomo a lot of these questions and more.

Shoutout to our sponsors StatsDrone.com and FTDx.io.

How to reach Shlomo Freund

]]> Tue, 25 Feb 2025 03:34:00 +0000 John Wright John Wright 1884 Meet Shlomo Freund who's a new unofficial M&A mentor. I follow a lot of Shlomo's content on M&A and optimizing businesses and I personally find his work inspiring. When do businesses need to look at acquiring other businesses for growth or for more revenue? What should you consider when it comes to the M&A process? I got a chance to ask Shlomo a lot of these questions and more. Meet Shlomo Freund who's a new unofficial M&A mentor. I follow a lot of Shlomo's content on M&A and optimizing businesses and I personally find his work inspiring. When do businesses need to look at acquiring other businesses for growth or for more revenue? What should you consider when it comes to the M&A process? I got a chance to ask Shlomo a lot of these questions and more. No No B2B Affiliate Marketing with David Shapiro https://podcasts.castplus.fm/e/x8ym7yv8-b2b-affiliate-marketing-with-david-shapiro B2B Affiliate Marketing with David Shapiro 90 No No l04nr460 Is affiliate.com another affiliate network with a great domain? It is not! David Shapiro is working to address a need in affiliate marketing and ecommerce which is to make products and inventory in affiliate marketing, more accessible. David shares insights how the future of affiliate marketing will involve more social media platforms and better tools for link tracking and product inventory management. B2B affiliate tools are now trending because without them, it requires affiliates to have to build things themselves repeatedly. Thanks again to our supporters StatsDrone and FTDX. Is affiliate.com another affiliate network with a great domain?
It is not! David Shapiro, CEO of affiliate.com is working to address a need in affiliate marketing and ecommerce which is to make products and inventory in affiliate marketing, more accessible.

David shares insights how the future of affiliate marketing will involve more social media platforms and better tools for link tracking and product inventory management.
B2B affiliate tools are now trending because without them, it requires affiliates to have to build things themselves repeatedly.

Thanks again to our supporters StatsDrone and FTDX.

How to reach David Shapiro

]]> Tue, 18 Feb 2025 03:16:00 +0000 John Wright John Wright 1791 Is affiliate.com another affiliate network with a great domain? It is not! David Shapiro is working to address a need in affiliate marketing and ecommerce which is to make products and inventory in affiliate marketing, more accessible. David shares insights how the future of affiliate marketing will involve more social media platforms and better tools for link tracking and product inventory management. B2B affiliate tools are now trending because without them, it requires affiliates to have to build things themselves repeatedly. Thanks again to our supporters StatsDrone and FTDX. Is affiliate.com another affiliate network with a great domain? It is not! David Shapiro is working to address a need in affiliate marketing and ecommerce which is to make products and inventory in affiliate marketing, more accessible. David shares insights how the future of affiliate marketing will involve more social media platforms and better tools for link tracking and product inventory management. B2B affiliate tools are now trending because without them, it requires affiliates to have to build things themselves repeatedly. Thanks again to our supporters StatsDrone and FTDX. No No Why conversion rate optimization matters in SEO with Jesse Ringer https://podcasts.castplus.fm/e/28x0zzq8-why-conversion-rate-optimization-matters-in-seo-with-jesse-ringer Why conversion rate optimization matters in SEO with Jesse Ringer 89 No No 60m6kk31 In this episode, we sit down with Jesse Ringer, Founder and CEO of Method + Metric, to explore the evolving world of SEO and digital marketing. Jesse shares insights on how his diverse background in marketing, PR, and video production shapes his unique approach to SEO—moving beyond technical tactics to a holistic strategy that drives real business results. We discuss the ever-present "SEO is dead" debate, the rise of AI in search, and why trust and transparency are crucial in an industry filled with shady tactics. Jesse emphasizes the power of content, digital PR, and business strategy over shortcuts, highlighting how conversion rate optimization (CRO) is just as vital as traffic generation. For businesses looking to stand out, Jesse provides actionable advice on building authority, leveraging YouTube, and using LinkedIn for growth. He also shares SEO strategies for unique cases like luxury lighting brands, AI betting tools, and affiliate marketplaces, stressing the importance of niche targeting and audience understanding. If you’re an affiliate marketer, SEO enthusiast, or business owner, this episode is packed with real-world strategies to help you navigate the ever-changing digital landscape. Podcast Key Takeaways with Time Stamps [00:00:00] Introduction to Jesse Ringer – Founder of Method + Metric, an SEO agency based in Vancouver. His background spans marketing, PR, social media, and video production. [00:01:00] SEO is More Than Just Technical Work – Jesse emphasizes the need for a holistic marketing approach, combining content, PR, and business strategy. [00:02:14] "SEO is Dead" Myth in 2025 – Jesse discusses how SEO has been declared dead for years, but as long as search engines exist, SEO will remain essential. [00:03:01] Transparency in SEO Matters – Jesse believes in sharing knowledge freely, rather than hoarding SEO secrets, to create a better industry standard. [00:04:08] Shady SEO Tactics Create Distrust – Many agencies overpromise and underdeliver, making it crucial to prove expertise through case studies and transparency. [00:06:03] Leveraging LinkedIn & Other Platforms – LinkedIn has evolved beyond job hunting—it’s now a powerful marketing and networking tool. [00:07:13] SEO Community Helps Navigate Algorithm Changes – With frequent Google updates, staying engaged with the SEO community helps businesses adapt and pivot. [00:10:12] Case Study: AI Betting Website Struggling with SEO – Jesse advises focusing on content, value proposition, and user trust rather than just AI as a selling point. [00:14:28] Case Study: Luxury Lighting Business – Instead of chasing high rankings, PR, link-building, and influencer marketing in design and architecture spaces are more effective. [00:19:00] E-commerce vs. Affiliate SEO – SEO trends show that e-commerce is gaining priority, meaning affiliate marketers need to adapt and innovate to stay competitive. [00:21:05] Building an M&A Marketplace for Affiliate Websites – Jesse suggests prioritizing SEO, content marketing, and buyer-focused messaging for success. [00:24:10] Ranking as #3 is Still Profitable – You don’t need to be #1—even ranking third or fourth can be highly lucrative in competitive industries. [00:29:42] The Untapped Opportunity in Podcast SEO – Many niches, like slots and gambling, lack strong podcast content, making it a great SEO play for ranking and link-building. [00:32:58] Conversion Rate Optimization (CRO) is Critical for SEO – More traffic doesn’t equal more sales. Optimizing for conversions is just as important as ranking. [00:34:38] The Hidden SEO Killer: Broken Forms & Poor UX – Jesse shares a real-life example where a company’s contact form was broken, leading to massive revenue loss. [00:36:09] Google Ads Complexity is Intentional – Ad platforms like Google Ads make it deliberately difficult to optimize efficiently, pushing businesses to spend more. [00:38:04] The Future of Affiliate Marketing & Business Intelligence – Trust is more important than ever. Authenticity and credibility are key to long-term success. [00:39:50] Affiliate Marketing vs. Big Publishers – Large media outlets like NYT & Fortune dominate rankings, but their affiliate efforts lack genuine product knowledge. [00:40:28] The Real Key to Affiliate Success: Trust & Transparency – Building trust with an audience is the best way to succeed in affiliate marketing, despite algorithmic shifts. [00:41:11] Where to Find Jesse Ringer – Jesse is active on LinkedIn and shares valuable SEO resources at MethodMetric.com. In this episode, we sit down with Jesse Ringer, Founder and CEO of Method + Metric, to explore the evolving world of SEO and digital marketing. Jesse shares insights on how his diverse background in marketing, PR, and video production shapes his unique approach to SEO—moving beyond technical tactics to a holistic strategy that drives real business results.

We discuss the ever-present "SEO is dead" debate, the rise of AI in search, and why trust and transparency are crucial in an industry filled with shady tactics. Jesse emphasizes the power of content, digital PR, and business strategy over shortcuts, highlighting how conversion rate optimization (CRO) is just as vital as traffic generation.

For businesses looking to stand out, Jesse provides actionable advice on building authority, leveraging YouTube, and using LinkedIn for growth. He also shares SEO strategies for unique cases like luxury lighting brands, AI betting tools, and affiliate marketplaces, stressing the importance of niche targeting and audience understanding.

If you’re an affiliate marketer, SEO enthusiast, or business owner, this episode is packed with real-world strategies to help you navigate the ever-changing digital landscape.

Podcast Key Takeaways with Time Stamps
  1. [00:00:00] Introduction to Jesse Ringer – Founder of Method + Metric, an SEO agency based in Vancouver. His background spans marketing, PR, social media, and video production.

  2. [00:01:00] SEO is More Than Just Technical Work – Jesse emphasizes the need for a holistic marketing approach, combining content, PR, and business strategy.

  3. [00:02:14] "SEO is Dead" Myth in 2025 – Jesse discusses how SEO has been declared dead for years, but as long as search engines exist, SEO will remain essential.

  4. [00:03:01] Transparency in SEO Matters – Jesse believes in sharing knowledge freely, rather than hoarding SEO secrets, to create a better industry standard.

  5. [00:04:08] Shady SEO Tactics Create Distrust – Many agencies overpromise and underdeliver, making it crucial to prove expertise through case studies and transparency.

  6. [00:06:03] Leveraging LinkedIn & Other Platforms – LinkedIn has evolved beyond job hunting—it’s now a powerful marketing and networking tool.

  7. [00:07:13] SEO Community Helps Navigate Algorithm Changes – With frequent Google updates, staying engaged with the SEO community helps businesses adapt and pivot.

  8. [00:10:12] Case Study: AI Betting Website Struggling with SEO – Jesse advises focusing on content, value proposition, and user trust rather than just AI as a selling point.

  9. [00:14:28] Case Study: Luxury Lighting Business – Instead of chasing high rankings, PR, link-building, and influencer marketing in design and architecture spaces are more effective.

  10. [00:19:00] E-commerce vs. Affiliate SEO – SEO trends show that e-commerce is gaining priority, meaning affiliate marketers need to adapt and innovate to stay competitive.

  11. [00:21:05] Building an M&A Marketplace for Affiliate Websites – Jesse suggests prioritizing SEO, content marketing, and buyer-focused messaging for success.

  12. [00:24:10] Ranking as #3 is Still Profitable – You don’t need to be #1—even ranking third or fourth can be highly lucrative in competitive industries.

  13. [00:29:42] The Untapped Opportunity in Podcast SEO – Many niches, like slots and gambling, lack strong podcast content, making it a great SEO play for ranking and link-building.

  14. [00:32:58] Conversion Rate Optimization (CRO) is Critical for SEO – More traffic doesn’t equal more sales. Optimizing for conversions is just as important as ranking.

  15. [00:34:38] The Hidden SEO Killer: Broken Forms & Poor UX – Jesse shares a real-life example where a company’s contact form was broken, leading to massive revenue loss.

  16. [00:36:09] Google Ads Complexity is Intentional – Ad platforms like Google Ads make it deliberately difficult to optimize efficiently, pushing businesses to spend more.

  17. [00:38:04] The Future of Affiliate Marketing & Business Intelligence – Trust is more important than ever. Authenticity and credibility are key to long-term success.

  18. [00:39:50] Affiliate Marketing vs. Big Publishers – Large media outlets like NYT & Fortune dominate rankings, but their affiliate efforts lack genuine product knowledge.

  19. [00:40:28] The Real Key to Affiliate Success: Trust & Transparency – Building trust with an audience is the best way to succeed in affiliate marketing, despite algorithmic shifts.

  20. [00:41:11] Where to Find Jesse Ringer – Jesse is active on LinkedIn and shares valuable SEO resources at MethodMetric.com.



]]> Tue, 11 Feb 2025 10:47:00 +0000 John Wright John Wright 2551 In this episode, we sit down with Jesse Ringer, Founder and CEO of Method + Metric, to explore the evolving world of SEO and digital marketing. Jesse shares insights on how his diverse background in marketing, PR, and video production shapes his unique approach to SEO—moving beyond technical tactics to a holistic strategy that drives real business results. We discuss the ever-present "SEO is dead" debate, the rise of AI in search, and why trust and transparency are crucial in an industry filled with shady tactics. Jesse emphasizes the power of content, digital PR, and business strategy over shortcuts, highlighting how conversion rate optimization (CRO) is just as vital as traffic generation. For businesses looking to stand out, Jesse provides actionable advice on building authority, leveraging YouTube, and using LinkedIn for growth. He also shares SEO strategies for unique cases like luxury lighting brands, AI betting tools, and affiliate marketplaces, stressing the importance of niche targeting and audience understanding. If you’re an affiliate marketer, SEO enthusiast, or business owner, this episode is packed with real-world strategies to help you navigate the ever-changing digital landscape. Podcast Key Takeaways with Time Stamps [00:00:00] Introduction to Jesse Ringer – Founder of Method + Metric, an SEO agency based in Vancouver. His background spans marketing, PR, social media, and video production. [00:01:00] SEO is More Than Just Technical Work – Jesse emphasizes the need for a holistic marketing approach, combining content, PR, and business strategy. [00:02:14] "SEO is Dead" Myth in 2025 – Jesse discusses how SEO has been declared dead for years, but as long as search engines exist, SEO will remain essential. [00:03:01] Transparency in SEO Matters – Jesse believes in sharing knowledge freely, rather than hoarding SEO secrets, to create a better industry standard. [00:04:08] Shady SEO Tactics Create Distrust – Many agencies overpromise and underdeliver, making it crucial to prove expertise through case studies and transparency. [00:06:03] Leveraging LinkedIn & Other Platforms – LinkedIn has evolved beyond job hunting—it’s now a powerful marketing and networking tool. [00:07:13] SEO Community Helps Navigate Algorithm Changes – With frequent Google updates, staying engaged with the SEO community helps businesses adapt and pivot. [00:10:12] Case Study: AI Betting Website Struggling with SEO – Jesse advises focusing on content, value proposition, and user trust rather than just AI as a selling point. [00:14:28] Case Study: Luxury Lighting Business – Instead of chasing high rankings, PR, link-building, and influencer marketing in design and architecture spaces are more effective. [00:19:00] E-commerce vs. Affiliate SEO – SEO trends show that e-commerce is gaining priority, meaning affiliate marketers need to adapt and innovate to stay competitive. [00:21:05] Building an M&A Marketplace for Affiliate Websites – Jesse suggests prioritizing SEO, content marketing, and buyer-focused messaging for success. [00:24:10] Ranking as #3 is Still Profitable – You don’t need to be #1—even ranking third or fourth can be highly lucrative in competitive industries. [00:29:42] The Untapped Opportunity in Podcast SEO – Many niches, like slots and gambling, lack strong podcast content, making it a great SEO play for ranking and link-building. [00:32:58] Conversion Rate Optimization (CRO) is Critical for SEO – More traffic doesn’t equal more sales. Optimizing for conversions is just as important as ranking. [00:34:38] The Hidden SEO Killer: Broken Forms & Poor UX – Jesse shares a real-life example where a company’s contact form was broken, leading to massive revenue loss. [00:36:09] Google Ads Complexity is Intentional – Ad platforms like Google Ads make it deliberately difficult to optimize efficiently, pushing businesses to spend more. [00:38:04] The Future of Affiliate Marketing & Business Intelligence – Trust is more important than ever. Authenticity and credibility are key to long-term success. [00:39:50] Affiliate Marketing vs. Big Publishers – Large media outlets like NYT & Fortune dominate rankings, but their affiliate efforts lack genuine product knowledge. [00:40:28] The Real Key to Affiliate Success: Trust & Transparency – Building trust with an audience is the best way to succeed in affiliate marketing, despite algorithmic shifts. [00:41:11] Where to Find Jesse Ringer – Jesse is active on LinkedIn and shares valuable SEO resources at MethodMetric.com. In this episode, we sit down with Jesse Ringer, Founder and CEO of Method + Metric, to explore the evolving world of SEO and digital marketing. Jesse shares insights on how his diverse background in marketing, PR, and video production shapes his unique approach to SEO—moving beyond technical tactics to a holistic strategy that drives real business results. We discuss the ever-present "SEO is dead" debate, the rise of AI in search, and why trust and transparency are crucial in an industry filled with shady tactics. Jesse emphasizes the power of content, digital PR, and business strategy over shortcuts, highlighting how conversion rate optimization (CRO) is just as vital as traffic generation. For businesses looking to stand out, Jesse provides actionable advice on building authority, leveraging YouTube, and using LinkedIn for growth. He also shares SEO strategies for unique cases like luxury lighting brands, AI betting tools, and affiliate marketplaces, stressing the importance of niche targeting and audience understanding. If you’re an affiliate marketer, SEO enthusiast, or business owner, this episode is packed with real-world strategies to help you navigate the ever-changing digital landscape. Podcast Key Takeaways with Time Stamps [00:00:00] Introduction to Jesse Ringer – Founder of Method + Metric, an SEO agency based in Vancouver. His background spans marketing, PR, social media, and video production. [00:01:00] SEO is More Than Just Technical Work – Jesse emphasizes the need for a holistic marketing approach, combining content, PR, and business strategy. [00:02:14] "SEO is Dead" Myth in 2025 – Jesse discusses how SEO has been declared dead for years, but as long as search engines exist, SEO will remain essential. [00:03:01] Transparency in SEO Matters – Jesse believes in sharing knowledge freely, rather than hoarding SEO secrets, to create a better industry standard. [00:04:08] Shady SEO Tactics Create Distrust – Many agencies overpromise and underdeliver, making it crucial to prove expertise through case studies and transparency. [00:06:03] Leveraging LinkedIn & Other Platforms – LinkedIn has evolved beyond job hunting—it’s now a powerful marketing and networking tool. [00:07:13] SEO Community Helps Navigate Algorithm Changes – With frequent Google updates, staying engaged with the SEO community helps businesses adapt and pivot. [00:10:12] Case Study: AI Betting Website Struggling with SEO – Jesse advises focusing on content, value proposition, and user trust rather than just AI as a selling point. [00:14:28] Case Study: Luxury Lighting Business – Instead of chasing high rankings, PR, link-building, and influencer marketing in design and architecture spaces are more effective. [00:19:00] E-commerce vs. Affiliate SEO – SEO trends show that e-commerce is gaining priority, meaning affiliate marketers need to adapt and innovate to stay competitive. [00:21:05] Building an M&A Marketplace for Affiliate Websites – Jesse suggests prioritizing SEO, content marketing, and buyer-focused messaging for success. [00:24:10] Ranking as #3 is Still Profitable – You don’t need to be #1—even ranking third or fourth can be highly lucrative in competitive industries. [00:29:42] The Untapped Opportunity in Podcast SEO – Many niches, like slots and gambling, lack strong podcast content, making it a great SEO play for ranking and link-building. [00:32:58] Conversion Rate Optimization (CRO) is Critical for SEO – More traffic doesn’t equal more sales. Optimizing for conversions is just as important as ranking. [00:34:38] The Hidden SEO Killer: Broken Forms & Poor UX – Jesse shares a real-life example where a company’s contact form was broken, leading to massive revenue loss. [00:36:09] Google Ads Complexity is Intentional – Ad platforms like Google Ads make it deliberately difficult to optimize efficiently, pushing businesses to spend more. [00:38:04] The Future of Affiliate Marketing & Business Intelligence – Trust is more important than ever. Authenticity and credibility are key to long-term success. [00:39:50] Affiliate Marketing vs. Big Publishers – Large media outlets like NYT & Fortune dominate rankings, but their affiliate efforts lack genuine product knowledge. [00:40:28] The Real Key to Affiliate Success: Trust & Transparency – Building trust with an audience is the best way to succeed in affiliate marketing, despite algorithmic shifts. [00:41:11] Where to Find Jesse Ringer – Jesse is active on LinkedIn and shares valuable SEO resources at MethodMetric.com. No No The Bezos Letters with Steve Anderson https://podcasts.castplus.fm/e/vn55j56n-the-bezos-letters-with-steve-anderson The Bezos Letters with Steve Anderson 88 No No 80qq3qv0 Meet Steve Anderson whom is a business analysis specializing in risk. He runs an agency and besides being a best selling author, is the Co-Founder at Catalyit®. Steve put his business analyst hat on and dissected Jeff Bezos's shareholder letters. He breaks it down into 14 core principles that could be a guiding light for any startup or affiliate. Actually any business. As I write this, I'm now reading his book and so far, it is excellent! Meet Steve Anderson whom is a business analysis specializing in risk. He runs an agency and besides being a best selling author, is the Co-Founder at Catalyit®. 

Steve put his business analyst hat on and dissected Jeff Bezos's shareholder letters. He breaks it down into 14 core principles that could be a guiding light for any startup or affiliate. Actually any business. 

As I write this, I'm now reading his book and so far, it is excellent!

Shoutout to our supporters at:


Where to reach Steve Anderson

]]> Tue, 04 Feb 2025 11:26:00 +0000 John Wright John Wright 2062 Meet Steve Anderson whom is a business analysis specializing in risk. He runs an agency and besides being a best selling author, is the Co-Founder at Catalyit®. Steve put his business analyst hat on and dissected Jeff Bezos's shareholder letters. He breaks it down into 14 core principles that could be a guiding light for any startup or affiliate. Actually any business. As I write this, I'm now reading his book and so far, it is excellent! Meet Steve Anderson whom is a business analysis specializing in risk. He runs an agency and besides being a best selling author, is the Co-Founder at Catalyit®. Steve put his business analyst hat on and dissected Jeff Bezos's shareholder letters. He breaks it down into 14 core principles that could be a guiding light for any startup or affiliate. Actually any business. As I write this, I'm now reading his book and so far, it is excellent! No No The Future of iGaming with Alex Pratt from Clarion Events https://podcasts.castplus.fm/e/p8m57xv8-the-future-of-igaming-with-alex-pratt-from-clarion-events The Future of iGaming with Alex Pratt from Clarion Events 87 No No 70vl5230 I'm always wondering what is the future of the iGaming is and where the industry is going. I think there is no better person to ask than Alex Pratt who's the Managing Director for Clarion Events. Alex Pratt has a front row ticket to the changes in the industry. He knows what startups are on the rise, where money is being deployed and where it is being invested. Following up on the immensely successful ICE in Barcelona, I got to ask Alex the questions I needed to know to stay on top of the iGaming industry trends. I'm always wondering what is the future of the iGaming is and where the industry is going.

I think there is no better person to ask than Alex Pratt who's the Managing Director for Clarion Events.
Alex Pratt has a front row ticket to the changes in the industry. He knows what startups are on the rise, where money is being deployed and where it is being invested. 

Following up on the immensely successful ICE in Barcelona, I got to ask Alex the questions I needed to know to stay on top of the iGaming industry trends. 

Thanks for our sponsors of this podcast


How to reach Alex Pratt

]]> Tue, 28 Jan 2025 10:41:00 +0000 John Wright John Wright 2098 I'm always wondering what is the future of the iGaming is and where the industry is going. I think there is no better person to ask than Alex Pratt who's the Managing Director for Clarion Events. Alex Pratt has a front row ticket to the changes in the industry. He knows what startups are on the rise, where money is being deployed and where it is being invested. Following up on the immensely successful ICE in Barcelona, I got to ask Alex the questions I needed to know to stay on top of the iGaming industry trends. I'm always wondering what is the future of the iGaming is and where the industry is going. I think there is no better person to ask than Alex Pratt who's the Managing Director for Clarion Events. Alex Pratt has a front row ticket to the changes in the industry. He knows what startups are on the rise, where money is being deployed and where it is being invested. Following up on the immensely successful ICE in Barcelona, I got to ask Alex the questions I needed to know to stay on top of the iGaming industry trends. No No B2B SEO with Jamie I.F. from Endorsely https://podcasts.castplus.fm/e/m84xl498-b2b-seo-with-jamie-i-f-from-endorsely B2B SEO with Jamie I.F. from Endorsely 86 No No x16lr9m1 Jamie I.F. is the CEO and founder of Endorsely and former CMO of Lasso. I've been studying Lasso's SEO go to market strategy for years and I can say Jamie I.F. He is one of my B2B SEO heroes and he's got some solid SEO advise for any B2B company. I'll personally be listening to this episode a few times to take a few more notes. Jamie is also part of the Conversion Collective which is a mastermind group for digital entrepreneurs. Jamie I.F. is the CEO and founder of Endorsely and former CMO of Lasso.

I've been studying Lasso's SEO go to market strategy for years and I can say Jamie I.F. He is one of my B2B SEO heroes and he's got some solid SEO advise for any B2B company. I'll personally be listening to this episode a few times to take a few more notes.

Jamie is also part of the Conversion Collective which is a mastermind group for digital entrepreneurs. 

Where to connect with Jamie I.F.

]]> Tue, 21 Jan 2025 07:33:00 +0000 John Wright John Wright 2372 Jamie I.F. is the CEO and founder of Endorsely and former CMO of Lasso. I've been studying Lasso's SEO go to market strategy for years and I can say Jamie I.F. He is one of my B2B SEO heroes and he's got some solid SEO advise for any B2B company. I'll personally be listening to this episode a few times to take a few more notes. Jamie is also part of the Conversion Collective which is a mastermind group for digital entrepreneurs. Jamie I.F. is the CEO and founder of Endorsely and former CMO of Lasso. I've been studying Lasso's SEO go to market strategy for years and I can say Jamie I.F. He is one of my B2B SEO heroes and he's got some solid SEO advise for any B2B company. I'll personally be listening to this episode a few times to take a few more notes. Jamie is also part of the Conversion Collective which is a mastermind group for digital entrepreneurs. No No CRM & Gamification in iGaming with Shahar Attias https://podcasts.castplus.fm/e/q80qvx4n-crm-gamification-in-igaming-with-shahar-attias CRM & Gamification in iGaming with Shahar Attias 85 No No p0kpnjm1 Meet Shahar Attias who's the founder of Hybrid Interaction which they are CRM and gamification experts. I came to this convo expecting more chat on the CRM side but realized gamification is where I think iGaming and affiliate marketing can make bigger strides for growth and revenue. Meet Shahar Attias who's the founder of Hybrid Interaction which they are CRM and gamification experts.

I came to this convo expecting more chat on the CRM side but realized gamification is where I think iGaming and affiliate marketing can make bigger strides for growth and revenue.

Shoutout to our sponsors StatsDrone and FTDx. DM me on LinkedIn to talk about being a sponsor. 

How to reach Shahar Attias

]]> Tue, 14 Jan 2025 11:16:00 +0000 John Wright John Wright 2545 Meet Shahar Attias who's the founder of Hybrid Interaction which they are CRM and gamification experts. I came to this convo expecting more chat on the CRM side but realized gamification is where I think iGaming and affiliate marketing can make bigger strides for growth and revenue. Meet Shahar Attias who's the founder of Hybrid Interaction which they are CRM and gamification experts. I came to this convo expecting more chat on the CRM side but realized gamification is where I think iGaming and affiliate marketing can make bigger strides for growth and revenue. No No Finance affiliates & The Motley Fool with Noelle Spagna https://podcasts.castplus.fm/e/2861qvln-finance-affiliates-the-motley-fool-with-noelle-spagna Finance affiliates & The Motley Fool with Noelle Spagna 84 No No j122r3l1 Meet Noelle Spagna who's the affiliate program manager at The Motley Fool. The Motley Fool is a unique site both as an affiliate site itself as well as having their own affiliate program for having other finance affiliates promote The Fool. She shares some of the best practices a big company like The Motley Fool does for optimization of the business in every aspect. It is something any affiliate program could learn from but affiliates as well. Meet Noelle Spagna who's the affiliate program manager at The Motley Fool. 

The Motley Fool is a unique site both as an affiliate site itself as well as having their own affiliate program for having other finance affiliates promote The Fool. 

She shares some of the best practices a big company like The Motley Fool does for optimization of the business in every aspect. It is something any affiliate program could learn from but affiliates as well. 

How to reach Noelle Spagna


Thanks to our sponsors

]]> Tue, 07 Jan 2025 10:41:00 +0000 John Wright John Wright 1390 Meet Noelle Spagna who's the affiliate program manager at The Motley Fool. The Motley Fool is a unique site both as an affiliate site itself as well as having their own affiliate program for having other finance affiliates promote The Fool. She shares some of the best practices a big company like The Motley Fool does for optimization of the business in every aspect. It is something any affiliate program could learn from but affiliates as well. Meet Noelle Spagna who's the affiliate program manager at The Motley Fool. The Motley Fool is a unique site both as an affiliate site itself as well as having their own affiliate program for having other finance affiliates promote The Fool. She shares some of the best practices a big company like The Motley Fool does for optimization of the business in every aspect. It is something any affiliate program could learn from but affiliates as well. No No Short-form podcasting for affiliates https://podcasts.castplus.fm/e/08j0yq58-short-form-podcasting-for-affiliates Short-form podcasting for affiliates 83 No No 41pmqx90 What is a short-form podcast? Short-form podcasting is hot for all the right and wrong reasons. The right and wrong reason to consider is once you get a follower, it is easier for you to be top of mind for the listener and get into their feed once a day. How is a short-form podcast beneficial for anybody in affiliate marketing? Simply put, it is a great way to pivot in any affiliate business or to start one up. What is a short-form podcast?

Short-form podcasting is hot for all the right and wrong reasons.
The right and wrong reason to consider is once you get a follower, it is easier for you to be top of mind for the listener and get into their feed once a day. 

How is a short-form podcast beneficial for anybody in affiliate marketing?

Simply put, it is a great way to pivot in any affiliate business or to start one up. 

As always thanks to our sponsors in StatsDrone and FTDx]]> Tue, 31 Dec 2024 12:45:00 +0000 John Wright John Wright 316 What is a short-form podcast? Short-form podcasting is hot for all the right and wrong reasons. The right and wrong reason to consider is once you get a follower, it is easier for you to be top of mind for the listener and get into their feed once a day. How is a short-form podcast beneficial for anybody in affiliate marketing? Simply put, it is a great way to pivot in any affiliate business or to start one up. What is a short-form podcast? Short-form podcasting is hot for all the right and wrong reasons. The right and wrong reason to consider is once you get a follower, it is easier for you to be top of mind for the listener and get into their feed once a day. How is a short-form podcast beneficial for anybody in affiliate marketing? Simply put, it is a great way to pivot in any affiliate business or to start one up. No No Consistent quality content in affiliate marketing https://podcasts.castplus.fm/e/p8m57w58-consistent-quality-content-in-affiliate-marketing Consistent quality content in affiliate marketing 82 No No 70vl59l0 Today we have a solo cast from me talking about being consistent in affiliate marketing. There is a time to pivot like the number of betting affiliates I've seen switch to cryptocurrencies and a time to stay consistent. You have to decide what that consistent looks like for you. For the most successful affiliates I have known, they all have something in common: consistency! Yes, they are always producing content but it isn't just about volume but it comes down to both consistent and quality. I've reflected on what Steve Toth told me in a previous recording that he was advised to be consistent with his newsletter if he was going to start one. 5 years later, he has one of the best SEO newsletters around. Today we have a solo cast from me talking about being consistent in affiliate marketing.
There is a time to pivot like the number of betting affiliates I've seen switch to cryptocurrencies and a time to stay consistent. 
You have to decide what that consistent looks like for you. For the most successful affiliates I have known, they all have something in common: consistency!

Yes, they are always producing content but it isn't just about volume but it comes down to both consistent and quality. 

I've reflected on what Steve Toth told me in a previous recording that he was advised to be consistent with his newsletter if he was going to start one. 5 years later, he has one of the best SEO newsletters around. 

Shoutout to our sponsors and DM me on LinkedIn if you want to sponsor as well.

]]> Tue, 24 Dec 2024 12:35:00 +0000 John Wright John Wright 463 Today we have a solo cast from me talking about being consistent in affiliate marketing. There is a time to pivot like the number of betting affiliates I've seen switch to cryptocurrencies and a time to stay consistent. You have to decide what that consistent looks like for you. For the most successful affiliates I have known, they all have something in common: consistency! Yes, they are always producing content but it isn't just about volume but it comes down to both consistent and quality. I've reflected on what Steve Toth told me in a previous recording that he was advised to be consistent with his newsletter if he was going to start one. 5 years later, he has one of the best SEO newsletters around. Today we have a solo cast from me talking about being consistent in affiliate marketing. There is a time to pivot like the number of betting affiliates I've seen switch to cryptocurrencies and a time to stay consistent. You have to decide what that consistent looks like for you. For the most successful affiliates I have known, they all have something in common: consistency! Yes, they are always producing content but it isn't just about volume but it comes down to both consistent and quality. I've reflected on what Steve Toth told me in a previous recording that he was advised to be consistent with his newsletter if he was going to start one. 5 years later, he has one of the best SEO newsletters around. No No Podcast guesting vs hosting https://podcasts.castplus.fm/e/pnm57y5n-podcast-guesting-vs-hosting Podcast guesting vs hosting 81 No No 71vl54l1 Which is better? Ever since I've tuned in to the Confessions of a B2B Entrepreneur and heard Tom Hunt go head to head with Jakub Zajicek, I've thought hard about what is important. To be a guest on a podcast, or to host one? I think the answer is a bit of both but guesting has a slight edge of building trust in a short period of time. Being a host means you're taking time to build your trust and persona. Which is better?
Ever since I've tuned in to the Confessions of a B2B Entrepreneur and heard Tom Hunt go head to head with Jakub Zajicek, I've thought hard about what is important. To be a guest on a podcast, or to host one?

I think the answer is a bit of both but guesting has a slight edge of building trust in a short period of time. Being a host means you're taking time to build your trust and persona. 

As usual special thanks to the Affiliate BI sponsors

  • StatsDrone
  • FTDx.io
]]> Tue, 17 Dec 2024 13:56:00 +0000 John Wright John Wright 378 Which is better? Ever since I've tuned in to the Confessions of a B2B Entrepreneur and heard Tom Hunt go head to head with Jakub Zajicek, I've thought hard about what is important. To be a guest on a podcast, or to host one? I think the answer is a bit of both but guesting has a slight edge of building trust in a short period of time. Being a host means you're taking time to build your trust and persona. Which is better? Ever since I've tuned in to the Confessions of a B2B Entrepreneur and heard Tom Hunt go head to head with Jakub Zajicek, I've thought hard about what is important. To be a guest on a podcast, or to host one? I think the answer is a bit of both but guesting has a slight edge of building trust in a short period of time. Being a host means you're taking time to build your trust and persona. No No The online bingo industry with Sue Dawson https://podcasts.castplus.fm/e/x8vql5wn-the-online-bingo-industry-with-sue-dawson The online bingo industry with Sue Dawson 80 No No 70y7p8v0 Does the online bingo industry make more money on slot games than bingo? This is one of the many questions I asked Sue Dawson whom is the Operations Director at FTD Digital. FTD Digital is a leading iGaming affiliate that specializes in online bingo and slots content and has won numerous affiliate awards. Sue is also the Head of Content and is constantly studying SEO to help FTD Digital stay on the right side of Google updates. Her advice in this area is to be more than a content site and build products around the content. Does the online bingo industry make more money on slot games than bingo?

This is one of the many questions I asked Sue Dawson whom is the Operations Director at FTD Digital. FTD Digital is a leading iGaming affiliate that specializes in online bingo and slots content and has won numerous affiliate awards.

Sue is also the Head of Content and is constantly studying SEO to help FTD Digital stay on the right side of Google updates. Her advice in this area is to be more than a content site and build products around the content.

How to reach Sue Dawson

]]> Tue, 10 Dec 2024 10:49:00 +0000 John Wright John Wright 1565 Does the online bingo industry make more money on slot games than bingo? This is one of the many questions I asked Sue Dawson whom is the Operations Director at FTD Digital. FTD Digital is a leading iGaming affiliate that specializes in online bingo and slots content and has won numerous affiliate awards. Sue is also the Head of Content and is constantly studying SEO to help FTD Digital stay on the right side of Google updates. Her advice in this area is to be more than a content site and build products around the content. Does the online bingo industry make more money on slot games than bingo? This is one of the many questions I asked Sue Dawson whom is the Operations Director at FTD Digital. FTD Digital is a leading iGaming affiliate that specializes in online bingo and slots content and has won numerous affiliate awards. Sue is also the Head of Content and is constantly studying SEO to help FTD Digital stay on the right side of Google updates. Her advice in this area is to be more than a content site and build products around the content. No No Influencers & Affiliate Networks https://podcasts.castplus.fm/e/18pv7xp8-influences-affiliate-networks Influencers & Affiliate Networks 79 No No z1r345v0 What is the connection between influencers and affiliate networks? Last week I noticed Jesper Søgaard, CEO of Better Collective, he mentioned the company was being patient in acquiring assets but I don't think there are a lot of assets on the market. Influencers are like an asset you can't buy but you could virtually own a stake in them via an affiliate network. I think affiliate networks will make life easier for influencers to tap into their potential. What is the connection between influencers and affiliate networks?  

Last week I noticed Jesper Søgaard, CEO of Better Collective, he mentioned the company was being patient in acquiring assets but I don't think there are a lot of assets on the market.

Influencers are like an asset you can't buy but you could virtually own a stake in them via an affiliate network.

I think affiliate networks will make life easier for influencers to tap into their potential. 

Thanks to our sponsors

]]> Tue, 03 Dec 2024 11:12:00 +0000 John Wright John Wright 519 What is the connection between influencers and affiliate networks? Last week I noticed Jesper Søgaard, CEO of Better Collective, he mentioned the company was being patient in acquiring assets but I don't think there are a lot of assets on the market. Influencers are like an asset you can't buy but you could virtually own a stake in them via an affiliate network. I think affiliate networks will make life easier for influencers to tap into their potential. What is the connection between influencers and affiliate networks? Last week I noticed Jesper Søgaard, CEO of Better Collective, he mentioned the company was being patient in acquiring assets but I don't think there are a lot of assets on the market. Influencers are like an asset you can't buy but you could virtually own a stake in them via an affiliate network. I think affiliate networks will make life easier for influencers to tap into their potential. No No iGaming SEO Guide 2025 https://podcasts.castplus.fm/e/x8ym7w18-igaming-seo-guide-2025 iGaming SEO Guide 2025 77 No No l04nrkl0 Why did I create this iGaming SEO guide for 2025? I want to help you be setup for success in making sure SEO is working in your favour regardless of your project in iGaming. I wrote 2 articles recently, one for SEO in iGaming for Times of Malta and the other was another iGaming SEO guide in LinkedIn Pulse. Both articles have been shared a lot and I think it is because I wrote helpful articles and wasn't trying to sell you SEO services. Why did I create this iGaming SEO guide for 2025?

I want to help you be setup for success in making sure SEO is working in your favour regardless of your project in iGaming.

I wrote 2 articles recently, one for SEO in iGaming for Times of Malta and the other was another iGaming SEO for affiliates in LinkedIn Pulse. Both articles have been shared a lot and I think it is because I wrote helpful articles and wasn't trying to sell you SEO services.

If you need help with iGaming SEO, reach me on LinkedIn here. 

Thanks again to our sponsors

  • FTDx.io - revenue optimization for affiliates & operators
  • StatsDrone - your affiliate stats app in iGaming

John Wright on LinkedIn
]]> Tue, 26 Nov 2024 09:57:00 +0000 John Wright John Wright 676 Why did I create this iGaming SEO guide for 2025? I want to help you be setup for success in making sure SEO is working in your favour regardless of your project in iGaming. I wrote 2 articles recently, one for SEO in iGaming for Times of Malta and the other was another iGaming SEO guide in LinkedIn Pulse. Both articles have been shared a lot and I think it is because I wrote helpful articles and wasn't trying to sell you SEO services. Why did I create this iGaming SEO guide for 2025? I want to help you be setup for success in making sure SEO is working in your favour regardless of your project in iGaming. I wrote 2 articles recently, one for SEO in iGaming for Times of Malta and the other was another iGaming SEO guide in LinkedIn Pulse. Both articles have been shared a lot and I think it is because I wrote helpful articles and wasn't trying to sell you SEO services. No No Leadership in iGaming with Richard Dennys of Game Lounge https://podcasts.castplus.fm/e/xnym7z1n-leadership-in-igaming-with-richard-dennys-of-game-lounge Leadership in iGaming with Richard Dennys of Game Lounge 76 No No l14nrxl1 My first question to Richard Dennys, CEO of Game Lounge, was are you a naturally gifted leader or someone that constantly works at it? He alluded to a lot of hard work and making his mistakes less costly over time. I personally think he's got a natural gift for it plus he's mindful to not rest on his skills and improve. Richard is barely 1 year into his role as CEO of Game Lounge which is one of the biggest iGaming affiliates in the industry. He was previously CEO of Webgains where he brings the global affiliate marketing experience with him. I personally think that is an advantage for him to help Game Lounge continue to be a leading company in iGaming. I did want to give a quick shoutout to their newest project which is SaaS Genius which is a topic I'm passionate about as a SaaS co-founder of StatsDrone. My first question to Richard Dennys, CEO of Game Lounge, was are you a naturally gifted leader or someone that constantly works at it?

He alluded to a lot of hard work and making his mistakes less costly over time. I personally think he's got a natural gift for leadership plus he's mindful to not rest on his skills and improve.

Richard is barely 1 year into his role as CEO of Game Lounge which is one of the biggest iGaming affiliates in the industry. He was previously CEO of Webgains where he brings the global affiliate marketing experience with him.

I personally think that is an advantage for him to help Game Lounge continue to be a leading company in iGaming. That is he's bringing unique ideas to an industry that needs more data products and fresh ideas for a little bit of disruption.

I did want to give a quick shoutout to their newest project which is SaaS Genius which is a topic I'm passionate about as a SaaS co-founder of StatsDrone.

How to reach Richard Dennys

]]> Tue, 19 Nov 2024 11:13:00 +0000 John Wright John Wright 2688 My first question to Richard Dennys, CEO of Game Lounge, was are you a naturally gifted leader or someone that constantly works at it? He alluded to a lot of hard work and making his mistakes less costly over time. I personally think he's got a natural gift for it plus he's mindful to not rest on his skills and improve. Richard is barely 1 year into his role as CEO of Game Lounge which is one of the biggest iGaming affiliates in the industry. He was previously CEO of Webgains where he brings the global affiliate marketing experience with him. I personally think that is an advantage for him to help Game Lounge continue to be a leading company in iGaming. I did want to give a quick shoutout to their newest project which is SaaS Genius which is a topic I'm passionate about as a SaaS co-founder of StatsDrone. My first question to Richard Dennys, CEO of Game Lounge, was are you a naturally gifted leader or someone that constantly works at it? He alluded to a lot of hard work and making his mistakes less costly over time. I personally think he's got a natural gift for it plus he's mindful to not rest on his skills and improve. Richard is barely 1 year into his role as CEO of Game Lounge which is one of the biggest iGaming affiliates in the industry. He was previously CEO of Webgains where he brings the global affiliate marketing experience with him. I personally think that is an advantage for him to help Game Lounge continue to be a leading company in iGaming. I did want to give a quick shoutout to their newest project which is SaaS Genius which is a topic I'm passionate about as a SaaS co-founder of StatsDrone. No No Affiliate Manager Training from Affpal with Stefan Muehlbauer https://podcasts.castplus.fm/e/p8m57r18-affiliate-manager-training-from-affpal-with-stefan-muehlbauer Affiliate Manager Training from Affpal with Stefan Muehlbauer 75 No No 70vl5yz0 Meet Stefan Muehlbauer who works with Master In Cash affiliate program and is the founder of Affpal.net doing consulting for affiliate managers. He knows affiliate management well and understands what affiliate managers need today to be successful. Meet Stefan Muehlbauer who works with Master In Cash affiliate program and is the founder of Affpal.net doing consulting for affiliate managers. 

He knows affiliate management well and understands what affiliate managers need today to be successful. 

How to reach Stefan Muehlbauer

]]> Tue, 12 Nov 2024 06:05:00 +0000 John Wright John Wright 2875 Meet Stefan Muehlbauer who works with Master In Cash affiliate program and is the founder of Affpal.net doing consulting for affiliate managers. He knows affiliate management well and understands what affiliate managers need today to be successful. Meet Stefan Muehlbauer who works with Master In Cash affiliate program and is the founder of Affpal.net doing consulting for affiliate managers. He knows affiliate management well and understands what affiliate managers need today to be successful. No No Affiliate coaching for MyTopSlot with Marco Braun https://podcasts.castplus.fm/e/18pv7rz8-affiliate-coaching-for-mytopslot-with-marco-braun Affiliate coaching for MyTopSlot with Marco Braun 74 No No z1r34lm0 Meet Marco Braun who's the founder of MyTopSlot and an aspiring entrepreneur. This episode is not your ordinary one as it is an affiliate coaching episode. I give Marco my best tips as an affiliate coach on how he can cut through the noise and build a slots site in a competitive space. One of my recommendations is to consider a slots podcast as a means of generating faster income and building a trusted audience and dominating another channel that he can own. Meet Marco Braun who's the founder of MyTopSlot and an aspiring entrepreneur.  This episode is not your ordinary one as it is an affiliate coaching episode. I give Marco my best tips as an affiliate coach on how he can cut through the noise and build a slots site in a competitive space. One of my recommendations is to consider a slots podcast as a means of generating faster income and building a trusted audience and dominating another channel that he can own. 

How to reach Marco Braun


Thanks for the sponsors of this podcast

]]> Tue, 05 Nov 2024 08:38:00 +0000 John Wright John Wright 3289 Meet Marco Braun who's the founder of MyTopSlot and an aspiring entrepreneur. This episode is not your ordinary one as it is an affiliate coaching episode. I give Marco my best tips as an affiliate coach on how he can cut through the noise and build a slots site in a competitive space. One of my recommendations is to consider a slots podcast as a means of generating faster income and building a trusted audience and dominating another channel that he can own. Meet Marco Braun who's the founder of MyTopSlot and an aspiring entrepreneur. This episode is not your ordinary one as it is an affiliate coaching episode. I give Marco my best tips as an affiliate coach on how he can cut through the noise and build a slots site in a competitive space. One of my recommendations is to consider a slots podcast as a means of generating faster income and building a trusted audience and dominating another channel that he can own. No No Affiliate data with Julia Draghici from CPV Lab & CPV ONE https://podcasts.castplus.fm/e/rnkmmk1n-affiliate-data-with-julia-draghici-from-cpv-lab-cpv-one Affiliate data with Julia Draghici from CPV Lab & CPV ONE 73 No No 70w77z50 Meet Julia Draghici, the co-founder of CPV Lab and CPV One that helps affiliates, media buyers and marketing agencies to track, manage, and optimize their marketing campaigns in one place with a very powerful ad-tracking platform. I'm excited to share this recording of Julia because we have similar apps that technically are competitors but we operate in different industries. We are both SaaS companies working in affiliate marketing where she acknowledges that SaaS industry shares and affiliates are secretive with data sharing and insights. She thinks this is something that should change to improve affiliate marketing. Meet Julia Draghici, the co-founder of CPV Lab and CPV One that helps affiliates, media buyers and marketing agencies to track, manage, and optimize their marketing campaigns in one place with a very powerful ad-tracking platform.

I'm excited to share this recording of Julia because we have similar apps that technically are competitors but we operate in different industries. We are both SaaS companies working in affiliate marketing where she acknowledges that SaaS industry shares and affiliates are secretive with data sharing and insights. She thinks this is something that should change to improve affiliate marketing. 

How to reach Julia Draghici

]]> Tue, 29 Oct 2024 11:22:00 +0000 John Wright John Wright 2243 Meet Julia Draghici, the co-founder of CPV Lab and CPV One that helps affiliates, media buyers and marketing agencies to track, manage, and optimize their marketing campaigns in one place with a very powerful ad-tracking platform. I'm excited to share this recording of Julia because we have similar apps that technically are competitors but we operate in different industries. We are both SaaS companies working in affiliate marketing where she acknowledges that SaaS industry shares and affiliates are secretive with data sharing and insights. She thinks this is something that should change to improve affiliate marketing. Meet Julia Draghici, the co-founder of CPV Lab and CPV One that helps affiliates, media buyers and marketing agencies to track, manage, and optimize their marketing campaigns in one place with a very powerful ad-tracking platform. I'm excited to share this recording of Julia because we have similar apps that technically are competitors but we operate in different industries. We are both SaaS companies working in affiliate marketing where she acknowledges that SaaS industry shares and affiliates are secretive with data sharing and insights. She thinks this is something that should change to improve affiliate marketing. No No Why affiliate sites must give value with Bob Burg https://podcasts.castplus.fm/e/2n6116k8-why-affiliate-sites-must-give-value-with-bob-burg Why affiliate sites must give value with Bob Burg 72 No No j0222960 Meet Bob Burg who's the co-author of The Go Giver book and is a sought out speaker. Bob exhibits a lot of qualities that my other guests have, which is they openly share information without asking for as much in return. All of those podcast guests all seem to share similar stories especially the SEO pros which is the more they share, the more their business and demand grows. On reflecting on the discussion I had with Bob, there are 2 other people I think about and I want to share how the 3 of these people connect in my mind. Tom Hunt of fame.so is constantly giving advice away on LinkedIn that also includes how to make a better podcast and the value you'll get by podcasting. Podcasting is a platform where you have to share value and create content. Carrie Rose of Rise at Seven, whom I've never met by the way, I've heard her share SEO stories where she would put herself in her client's shoes when solving their SEO problems. Not many SEO consultants do this and I think this is one reason why Rise at Seven has become some a prominent SEO agency. Bob Burg simply lives and breathes his philosophy. For those that are lucky enough to understand and believe what Bob teaches, this could be the most valuable takeaway anybody could get especially in affiliate marketing. It makes me realize that some of the best affiliate marketers focus on their users more. They just try to give more value as a means of the reason for their site to exist. Meet Bob Burg who's the co-author of The Go Giver book and is a sought out speaker. Bob exhibits a lot of qualities that my other guests have, which is they openly share information without asking for as much in return. All of those podcast guests all seem to share similar stories especially the SEO pros which is the more they share, the more their business and demand grows.

On reflecting on the discussion I had with Bob, there are 2 other people I think about and I want to share how the 3 of these people connect in my mind.

Tom Hunt of fame.so is constantly giving advice away on LinkedIn that also includes how to make a better podcast and the value you'll get by podcasting. Podcasting is a platform where you have to share value and create content.

Carrie Rose of Rise at Seven, whom I've never met by the way, I've heard her share SEO stories where she would put herself in her client's shoes when solving their SEO problems. Not many SEO consultants do this and I think this is one reason why Rise at Seven has become some a prominent SEO agency. 

Bob Burg simply lives and breathes his philosophy. For those that are lucky enough to understand and believe what Bob teaches, this could be the most valuable takeaway anybody could get especially in affiliate marketing. 

It makes me realize that some of the best affiliate marketers focus on their users more. They just try to give more value as a means of the reason for their site to exist. 

How to connect with Bob Burg


Shoutout to our podcast sponsors

  • StatsDrone.com - affiliate stats for you!
  • FTDx - extra revenue for iGaming operators and affiliates!
]]> Tue, 22 Oct 2024 10:07:00 +0000 John Wright John Wright 1312 Meet Bob Burg who's the co-author of The Go Giver book and is a sought out speaker. Bob exhibits a lot of qualities that my other guests have, which is they openly share information without asking for as much in return. All of those podcast guests all seem to share similar stories especially the SEO pros which is the more they share, the more their business and demand grows. On reflecting on the discussion I had with Bob, there are 2 other people I think about and I want to share how the 3 of these people connect in my mind. Tom Hunt of fame.so is constantly giving advice away on LinkedIn that also includes how to make a better podcast and the value you'll get by podcasting. Podcasting is a platform where you have to share value and create content. Carrie Rose of Rise at Seven, whom I've never met by the way, I've heard her share SEO stories where she would put herself in her client's shoes when solving their SEO problems. Not many SEO consultants do this and I think this is one reason why Rise at Seven has become some a prominent SEO agency. Bob Burg simply lives and breathes his philosophy. For those that are lucky enough to understand and believe what Bob teaches, this could be the most valuable takeaway anybody could get especially in affiliate marketing. It makes me realize that some of the best affiliate marketers focus on their users more. They just try to give more value as a means of the reason for their site to exist. Meet Bob Burg who's the co-author of The Go Giver book and is a sought out speaker. Bob exhibits a lot of qualities that my other guests have, which is they openly share information without asking for as much in return. All of those podcast guests all seem to share similar stories especially the SEO pros which is the more they share, the more their business and demand grows. On reflecting on the discussion I had with Bob, there are 2 other people I think about and I want to share how the 3 of these people connect in my mind. Tom Hunt of fame.so is constantly giving advice away on LinkedIn that also includes how to make a better podcast and the value you'll get by podcasting. Podcasting is a platform where you have to share value and create content. Carrie Rose of Rise at Seven, whom I've never met by the way, I've heard her share SEO stories where she would put herself in her client's shoes when solving their SEO problems. Not many SEO consultants do this and I think this is one reason why Rise at Seven has become some a prominent SEO agency. Bob Burg simply lives and breathes his philosophy. For those that are lucky enough to understand and believe what Bob teaches, this could be the most valuable takeaway anybody could get especially in affiliate marketing. It makes me realize that some of the best affiliate marketers focus on their users more. They just try to give more value as a means of the reason for their site to exist. No No Advisory for affiliates & startups with Lou Viveros https://podcasts.castplus.fm/e/rnkmm60n-advisory-for-affiliates-startups-with-lou-viveros Advisory for affiliates & startups with Lou Viveros 71 No No 70w77mp0 Meet Lou Viveros whom I was introduced through Matt Diggity. Matt posted that Lou was there in some of his M&A transactions and that is when I learned about Lou's work in both M&A as well as being an advisor to startups, SEOs and affiliate companies. As a startup, I've learned quite a few things from Lou in getting to know him over the past year and I've gained a bigger appreciation for advisors like him. Lou Viveros is now launching the SBOCoach.com program to help small business owners. Lou also is featured in the advisory section of The Affiliate Lab course by Matt Diggity. Meet Lou Viveros whom I was introduced through Matt Diggity. Matt posted that Lou was there in some of his M&A transactions and that is when I learned about Lou's work in both M&A as well as being an advisor to startups, SEOs and affiliate companies.

Lou Viveros is now launching the SBOCoach.com program to help small business owners. Lou also is featured in the advisory section of The Affiliate Lab course by Matt Diggity.

How to reach Lou Viveros


Special thanks to our sponsors and supporters

]]> Tue, 15 Oct 2024 01:43:00 +0000 John Wright John Wright 2551 Meet Lou Viveros whom I was introduced through Matt Diggity. Matt posted that Lou was there in some of his M&A transactions and that is when I learned about Lou's work in both M&A as well as being an advisor to startups, SEOs and affiliate companies. As a startup, I've learned quite a few things from Lou in getting to know him over the past year and I've gained a bigger appreciation for advisors like him. Lou Viveros is now launching the SBOCoach.com program to help small business owners. Lou also is featured in the advisory section of The Affiliate Lab course by Matt Diggity. Meet Lou Viveros whom I was introduced through Matt Diggity. Matt posted that Lou was there in some of his M&A transactions and that is when I learned about Lou's work in both M&A as well as being an advisor to startups, SEOs and affiliate companies. As a startup, I've learned quite a few things from Lou in getting to know him over the past year and I've gained a bigger appreciation for advisors like him. Lou Viveros is now launching the SBOCoach.com program to help small business owners. Lou also is featured in the advisory section of The Affiliate Lab course by Matt Diggity. No No Fractional CFO for affiliates with Rowan Ellis https://podcasts.castplus.fm/e/x8vqqx7n-fractional-cfo-for-affiliates-with-rowan-ellis Fractional CFO for affiliates with Rowan Ellis 70 No No 70y77x50 Meet Rowan Ellis who runs XVARO and you could call him your fractional CFO for hire. Rowan doesn't just help companies get their books in order but he helps them with financial strategy. This can often lead to discussion around mergers & acquisitions (M&A) and in the affiliate space, those topics are somewhat normalized as everyone seems to think about exit strategies in affiliation. Meet Rowan Ellis who runs XVARO and you could call him your fractional CFO for hire.
Rowan doesn't just help companies get their books in order but he helps them with financial strategy. This can often lead to discussion around mergers & acquisitions (M&A) and in the affiliate space, those topics are somewhat normalized as everyone seems to think about exit strategies in affiliation. 

How to reach Rowan Ellis

]]> Thu, 10 Oct 2024 09:51:00 +0000 John Wright John Wright 2838 Meet Rowan Ellis who runs XVARO and you could call him your fractional CFO for hire. Rowan doesn't just help companies get their books in order but he helps them with financial strategy. This can often lead to discussion around mergers & acquisitions (M&A) and in the affiliate space, those topics are somewhat normalized as everyone seems to think about exit strategies in affiliation. Meet Rowan Ellis who runs XVARO and you could call him your fractional CFO for hire. Rowan doesn't just help companies get their books in order but he helps them with financial strategy. This can often lead to discussion around mergers & acquisitions (M&A) and in the affiliate space, those topics are somewhat normalized as everyone seems to think about exit strategies in affiliation. No No Casino SEO Strategies for AskGamblers with Dragan Berak https://podcasts.castplus.fm/e/xnvqql78-casino-seo-strategies-for-askgamblers-with-dragan-berak Casino SEO Strategies for AskGamblers with Dragan Berak 67 No No 71y77p51 Meet Dragan Berak who's the Head of SEO at Gentoo Media and was the Head of SEO Global at AskGamblers before it got acquired by GiG and now is part of Gentoo. Dragan got to see first hand how to improve a giant iGaming affiliate site in AskGamblers. I've had the pleasure to chat with Dragan at conferences before so I know he is very passionate about SEO. We both follow the likes of Lily Ray, Glen Allsopp and Eli Schwartz that have unique takes on the SEO landscape. If your affiliate site has been hit by any of the Google penalties in the past 12 months, I think you should listen to this episode with a pen and notepad and take some notes. If you want to get my takeaway to add some perspective of what I learned in asking Dragan all of these SEO questions, it would be to ask yourself this question: is this piece of content I'm doing, the absolute best it can be? Am I adding a unique take on this topic that nobody else has? If you can't answer this question, I think you need to revisit the purpose of your affiliate site and it has to be a bit beyond just trying to make money. Meet Dragan Berak who's the Head of SEO at Gentoo Media and was the Head of SEO Global at AskGamblers before it got acquired by GiG and now is part of Gentoo.

Dragan got to see first hand how to improve a giant iGaming affiliate site in AskGamblers. I've had the pleasure to chat with Dragan at conferences before so I know he is very passionate about SEO. We both follow the likes of Lily Ray, Glen Allsopp and Eli Schwartz that have unique takes on the SEO landscape.

If your affiliate site has been hit by any of the Google penalties in the past 12 months, I think you should listen to this episode with a pen and notepad and take some notes. If you want to get my takeaway to add some perspective of what I learned in asking Dragan all of these SEO questions, it would be to ask yourself this question: is this piece of content I'm doing, the absolute best it can be? Am I adding a unique take on this topic that nobody else has? If you can't answer this question, I think you need to revisit the purpose of your affiliate site and it has to be a bit beyond just trying to make money.

How to reach Dragan

]]> Thu, 03 Oct 2024 20:37:00 +0000 John Wright John Wright 2044 Meet Dragan Berak who's the Head of SEO at Gentoo Media and was the Head of SEO Global at AskGamblers before it got acquired by GiG and now is part of Gentoo. Dragan got to see first hand how to improve a giant iGaming affiliate site in AskGamblers. I've had the pleasure to chat with Dragan at conferences before so I know he is very passionate about SEO. We both follow the likes of Lily Ray, Glen Allsopp and Eli Schwartz that have unique takes on the SEO landscape. If your affiliate site has been hit by any of the Google penalties in the past 12 months, I think you should listen to this episode with a pen and notepad and take some notes. If you want to get my takeaway to add some perspective of what I learned in asking Dragan all of these SEO questions, it would be to ask yourself this question: is this piece of content I'm doing, the absolute best it can be? Am I adding a unique take on this topic that nobody else has? If you can't answer this question, I think you need to revisit the purpose of your affiliate site and it has to be a bit beyond just trying to make money. Meet Dragan Berak who's the Head of SEO at Gentoo Media and was the Head of SEO Global at AskGamblers before it got acquired by GiG and now is part of Gentoo. Dragan got to see first hand how to improve a giant iGaming affiliate site in AskGamblers. I've had the pleasure to chat with Dragan at conferences before so I know he is very passionate about SEO. We both follow the likes of Lily Ray, Glen Allsopp and Eli Schwartz that have unique takes on the SEO landscape. If your affiliate site has been hit by any of the Google penalties in the past 12 months, I think you should listen to this episode with a pen and notepad and take some notes. If you want to get my takeaway to add some perspective of what I learned in asking Dragan all of these SEO questions, it would be to ask yourself this question: is this piece of content I'm doing, the absolute best it can be? Am I adding a unique take on this topic that nobody else has? If you can't answer this question, I think you need to revisit the purpose of your affiliate site and it has to be a bit beyond just trying to make money. No No Live dealer product affiliate niche with Neil Walker https://podcasts.castplus.fm/e/lnq22558-live-dealer-product-affiliate-niche-with-neil-walker Live dealer product affiliate niche with Neil Walker 66 No No 81nkk330 Meet Neil Walker who's the specialist behind Live Casino Comparer and his niche approach has lead to success. In fact, Neil is considered one of the leading experts when it comes to knowledge of the live dealer games space. While Neil doesn't profess to be an expert in SEO, he does know that his attention to detail in his content is part of the reason for his SEO success. Meet Neil Walker who's the specialist behind Live Casino Comparer and his niche approach has lead to success. In fact, Neil is considered one of the leading experts when it comes to knowledge of the live dealer games space.

While Neil doesn't profess to be an expert in SEO, he does know that his attention to detail in his content is part of the reason for his SEO success. 

How to reach Neil Walker

]]> Thu, 26 Sep 2024 07:27:00 +0000 John Wright John Wright 3449 Meet Neil Walker who's the specialist behind Live Casino Comparer and his niche approach has lead to success. In fact, Neil is considered one of the leading experts when it comes to knowledge of the live dealer games space. While Neil doesn't profess to be an expert in SEO, he does know that his attention to detail in his content is part of the reason for his SEO success. Meet Neil Walker who's the specialist behind Live Casino Comparer and his niche approach has lead to success. In fact, Neil is considered one of the leading experts when it comes to knowledge of the live dealer games space. While Neil doesn't profess to be an expert in SEO, he does know that his attention to detail in his content is part of the reason for his SEO success. No No VIP Strategy in iGaming with Gali Hartuv https://podcasts.castplus.fm/e/l8q2265n-vip-strategy-in-igaming-with-gali-hartuv VIP Strategy in iGaming with Gali Hartuv 65 No No 80nkkq31 Meet Gali Hartuv who's the creator of Gali's Guide which is a newsletter that explores the world of VIP in iGaming. Talking about VIP in iGaming whether it is casinos or sportsbooks, is usually a forbidden topic. That is exactly what Gali set out to do which is change the status quo and start talking about an important business topic within iGaming that nobody was writing about. All the questions today centre around the operator side and how affiliates either can help influence VIP players and how both sides can work together to improve business. At the core of this topic is retention which is something considered out of the hands of the affiliates however there are new affiliate sites that can help be a part of this ecosystem. Meet Gali Hartuv who's the creator of Gali's Guide which is a newsletter that explores the world of VIP in iGaming. Talking about VIP in iGaming whether it is casinos or sportsbooks, is usually a forbidden topic.

That is exactly what Gali set out to do which is change the status quo and start talking about an important business topic within iGaming that nobody was writing about.

All the questions today centre around the operator side and how affiliates either can help influence VIP players and how both sides can work together to improve business. At the core of this topic is retention which is something considered out of the hands of the affiliates however there are new affiliate sites that can help be a part of this ecosystem. 

How to reach Gali Hartuv

]]> Thu, 19 Sep 2024 09:45:00 +0000 John Wright John Wright 3402 Meet Gali Hartuv who's the creator of Gali's Guide which is a newsletter that explores the world of VIP in iGaming. Talking about VIP in iGaming whether it is casinos or sportsbooks, is usually a forbidden topic. That is exactly what Gali set out to do which is change the status quo and start talking about an important business topic within iGaming that nobody was writing about. All the questions today centre around the operator side and how affiliates either can help influence VIP players and how both sides can work together to improve business. At the core of this topic is retention which is something considered out of the hands of the affiliates however there are new affiliate sites that can help be a part of this ecosystem. Meet Gali Hartuv who's the creator of Gali's Guide which is a newsletter that explores the world of VIP in iGaming. Talking about VIP in iGaming whether it is casinos or sportsbooks, is usually a forbidden topic. That is exactly what Gali set out to do which is change the status quo and start talking about an important business topic within iGaming that nobody was writing about. All the questions today centre around the operator side and how affiliates either can help influence VIP players and how both sides can work together to improve business. At the core of this topic is retention which is something considered out of the hands of the affiliates however there are new affiliate sites that can help be a part of this ecosystem. vip igaming, vip casino, vip affiliation No No Parasite SEO Strategy & Tools with James Oliver https://podcasts.castplus.fm/e/28x00m68-parasite-seo-strategy-tools-with-james-oliver Parasite SEO Strategy & Tools with James Oliver 64 No No 60m665v1 Meet James Oliver who's one of the co-founders of ParasiteSEO.com which is a unique SEO tool that ... helps you with parasite SEO. In this podcast, James explains what is parasite SEO and what are the best strategies and tips when it comes to leveraging this SEO tactic for your affiliate sites. Meet James Oliver who's one of the co-founders of ParasiteSEO.com which is a unique SEO tool that ... helps you with parasite SEO.

In this podcast, James explains what is parasite SEO and what are the best strategies and tips when it comes to leveraging this SEO tactic for your affiliate sites. 

How to reach James Oliver

]]> Thu, 12 Sep 2024 01:05:00 +0000 John Wright John Wright 1830 Meet James Oliver who's one of the co-founders of ParasiteSEO.com which is a unique SEO tool that ... helps you with parasite SEO. In this podcast, James explains what is parasite SEO and what are the best strategies and tips when it comes to leveraging this SEO tactic for your affiliate sites. Meet James Oliver who's one of the co-founders of ParasiteSEO.com which is a unique SEO tool that ... helps you with parasite SEO. In this podcast, James explains what is parasite SEO and what are the best strategies and tips when it comes to leveraging this SEO tactic for your affiliate sites. parasite SEO No No Understanding retention & player value data with Adam Rowley https://podcasts.castplus.fm/e/4892261n-understanding-retention-player-value-data-with-adam-rowley Understanding retention & player value data with Adam Rowley 63 No No v17vvqx0 Meet Adam Rowley who's the MD of RavenTrack which is an iGaming affiliate program platform. Adam has experience as an affiliate, an affiliate manager, operator and now sits in a unique position of helping affiliate programs manage their affiliates and get better with their data. The key conversation here is all about customer retention and player value. Why are people not having enough of these convos? We'll we are bringing this one to you and the insights are ones you won't want to miss. Meet Adam Rowley who's the MD of RavenTrack which is an iGaming affiliate program platform.
Adam has experience as an affiliate, an affiliate manager, operator and now sits in a unique position of helping affiliate programs manage their affiliates and get better with their data.

The key conversation here is all about customer retention and player value.

Why are people not having enough of these convos? We'll we are bringing this one to you and the insights are ones you won't want to miss.

How to reach Adam

]]> Thu, 05 Sep 2024 10:52:00 +0000 John Wright John Wright 2756 Meet Adam Rowley who's the MD of RavenTrack which is an iGaming affiliate program platform. Adam has experience as an affiliate, an affiliate manager, operator and now sits in a unique position of helping affiliate programs manage their affiliates and get better with their data. The key conversation here is all about customer retention and player value. Why are people not having enough of these convos? We'll we are bringing this one to you and the insights are ones you won't want to miss. Meet Adam Rowley who's the MD of RavenTrack which is an iGaming affiliate program platform. Adam has experience as an affiliate, an affiliate manager, operator and now sits in a unique position of helping affiliate programs manage their affiliates and get better with their data. The key conversation here is all about customer retention and player value. Why are people not having enough of these convos? We'll we are bringing this one to you and the insights are ones you won't want to miss. customer retention, player value, affiliate manager, RavenTrack, Adam Rowley No No Lily Ray: Growing affiliate sites beyond Google algorithm updates https://podcasts.castplus.fm/e/183m65y8-lily-ray-growing-affiliate-sites-beyond-google-algorithm-updates Lily Ray: Growing affiliate sites beyond Google algorithm updates 62 No No m0j27ny0 Meet Lily Ray who's the Vice President, SEO Strategy & Research at Amsive. I asked Lily what she thought that affiliate sites should be doing today to avoid the wrath of these Google core updates and to stay one step ahead. She is very active on X (Twitter) and LinkedIn and she's got a pulse on the world of search as well as studying the winners and losers in the affiliate marketing space. Meet Lily Ray who's the Vice President, SEO Strategy & Research at Amsive.
I asked Lily what she thought that affiliate sites should be doing today to avoid the wrath of these Google core updates and to stay one step ahead.

She is very active on X (Twitter) and LinkedIn and she's got a pulse on the world of search as well as studying the winners and losers in the affiliate marketing space. 

How to reach Lily Ray

]]> Thu, 29 Aug 2024 01:16:00 +0000 John Wright John Wright 2047 Meet Lily Ray who's the Vice President, SEO Strategy & Research at Amsive. I asked Lily what she thought that affiliate sites should be doing today to avoid the wrath of these Google core updates and to stay one step ahead. She is very active on X (Twitter) and LinkedIn and she's got a pulse on the world of search as well as studying the winners and losers in the affiliate marketing space. Meet Lily Ray who's the Vice President, SEO Strategy & Research at Amsive. I asked Lily what she thought that affiliate sites should be doing today to avoid the wrath of these Google core updates and to stay one step ahead. She is very active on X (Twitter) and LinkedIn and she's got a pulse on the world of search as well as studying the winners and losers in the affiliate marketing space. No No RevOps in affiliate marketing with Ben Austen https://podcasts.castplus.fm/e/p8lxmz28-revops-in-affiliate-marketing-with-ben-austen RevOps in affiliate marketing with Ben Austen 61 No No x1ln72j1 Meet Ben Austen who's the the Director-level leader specialising in RevOps with Find.co, a fast growing media company in affiliate marketing, iGaming, EdTech, CSR SaaS and crypto. Ben believes that RevOps is an important job that can bridge the gap between sales and marketing. It is the intersection of Business Intelligence with finance connecting all aspects of a company whether affiliate marketing, SaaS, sales or media. I think what Ben does is a really insightful look at the world of RevOps and I realize these jobs are not common in affiliate marketing yet but I think they will become more important as more people learn the nuances of this work. Meet Ben Austen who's the the Director-level leader specialising in RevOps with Find.co, a fast growing media company in affiliate marketing, iGaming, EdTech, CSR SaaS and crypto. 

Ben believes that RevOps is an important job that can bridge the gap between sales and marketing. It is the intersection of Business Intelligence with finance connecting all aspects of a company whether affiliate marketing, SaaS, sales or media. 

I think what Ben does is a really insightful look at the world of RevOps and I realize these jobs are not common in affiliate marketing yet but I think they will become more important as more people learn the nuances of this work. 

How to reach Ben

]]> Mon, 19 Aug 2024 11:40:00 +0000 John Wright John Wright 3014 Meet Ben Austen who's the the Director-level leader specialising in RevOps with Find.co, a fast growing media company in affiliate marketing, iGaming, EdTech, CSR SaaS and crypto. Ben believes that RevOps is an important job that can bridge the gap between sales and marketing. It is the intersection of Business Intelligence with finance connecting all aspects of a company whether affiliate marketing, SaaS, sales or media. I think what Ben does is a really insightful look at the world of RevOps and I realize these jobs are not common in affiliate marketing yet but I think they will become more important as more people learn the nuances of this work. Meet Ben Austen who's the the Director-level leader specialising in RevOps with Find.co, a fast growing media company in affiliate marketing, iGaming, EdTech, CSR SaaS and crypto. Ben believes that RevOps is an important job that can bridge the gap between sales and marketing. It is the intersection of Business Intelligence with finance connecting all aspects of a company whether affiliate marketing, SaaS, sales or media. I think what Ben does is a really insightful look at the world of RevOps and I realize these jobs are not common in affiliate marketing yet but I think they will become more important as more people learn the nuances of this work. No No Advanced Analytics in Affiliate Marketing with Cristian Ionescu from Witanalytica https://podcasts.castplus.fm/e/p8lxm1k8-advanced-analytics-in-affiliate-marketing-with-cristian-ionescu-from-witanalytica Advanced Analytics in Affiliate Marketing with Cristian Ionescu from Witanalytica 60 No No x1ln7m91 Meet Cristian Ionescu who's the co-founder of Witanalytica and one of the analytics experts at his company. Cristian thinks that affiliate marketing as an industry can be doubled over and that we've not even scratched the surface in terms of what we are capable of achieving given that Business Intelligence in affiliate marketing is fairly new. Meet Cristian Ionescu who's the co-founder of Witanalytica and one of the analytics experts at his company.

Cristian thinks that affiliate marketing as an industry can be doubled over and that we've not even scratched the surface in terms of what we are capable of achieving given that Business Intelligence in affiliate marketing is fairly new.

Cristian has a quite a few case studies on his site and I'll share this one which is a dashboard he build for an affiliate network using Everflow software.

How to reach Cristian

]]> Thu, 15 Aug 2024 10:02:00 +0000 John Wright John Wright 2966 Meet Cristian Ionescu who's the co-founder of Witanalytica and one of the analytics experts at his company. Cristian thinks that affiliate marketing as an industry can be doubled over and that we've not even scratched the surface in terms of what we are capable of achieving given that Business Intelligence in affiliate marketing is fairly new. Meet Cristian Ionescu who's the co-founder of Witanalytica and one of the analytics experts at his company. Cristian thinks that affiliate marketing as an industry can be doubled over and that we've not even scratched the surface in terms of what we are capable of achieving given that Business Intelligence in affiliate marketing is fairly new. affiliate analytics, affiliate dashboards, witanalytica, cristian ionescu No No The Best Easy Link Building Strategies with Jabez Reuben https://podcasts.castplus.fm/e/x814r1qn-the-best-easy-link-building-strategies-with-jabez-reuben The Best Easy Link Building Strategies with Jabez Reuben 58 No No 713pzw60 Meet Jabez Reuben who's an SEO that has his own SEO tool such as linkvalidator.io and he also runs The Blue Prints agency and Vistavo.co. In this episode, Jabez shared with me a lot of link building tips that I think are clever and in some cases easy to action. Yet I know a lot of affiliates don't take the time to do any of them. If you are a new affiliate or new to SEO, definitely follow all Jabez's tips on link building. They are definitely worth implementing on your sites. Meet Jabez Reuben who's an SEO that has his own SEO tool such as linkvalidator.io and he also runs The Blue Prints agency and Vistavo.co.
In this episode, Jabez shared with me a lot of link building tips that I think are clever and in some cases easy to action. Yet I know a lot of affiliates don't take the time to do any of them. 

If you are a new affiliate or new to SEO, definitely follow all Jabez's tips on link building. They are definitely worth implementing on your sites. 

Where to reach Jabez Reuben

]]> Fri, 09 Aug 2024 00:50:00 +0000 John Wright John Wright 2675 Meet Jabez Reuben who's an SEO that has his own SEO tool such as linkvalidator.io and he also runs The Blue Prints agency and Vistavo.co. In this episode, Jabez shared with me a lot of link building tips that I think are clever and in some cases easy to action. Yet I know a lot of affiliates don't take the time to do any of them. If you are a new affiliate or new to SEO, definitely follow all Jabez's tips on link building. They are definitely worth implementing on your sites. Meet Jabez Reuben who's an SEO that has his own SEO tool such as linkvalidator.io and he also runs The Blue Prints agency and Vistavo.co. In this episode, Jabez shared with me a lot of link building tips that I think are clever and in some cases easy to action. Yet I know a lot of affiliates don't take the time to do any of them. If you are a new affiliate or new to SEO, definitely follow all Jabez's tips on link building. They are definitely worth implementing on your sites. No No Inside SEO Notebook: SEO Newsletter Tips with Steve Toth https://podcasts.castplus.fm/e/rnkmrm9n-inside-seo-notebook-seo-newsletter-tips-with-steve-toth Inside SEO Notebook: SEO Newsletter Tips with Steve Toth 57 No No 70w7n7x0 Meet Steve Toth, founder of SEO Notebook and event planner for SEO IRL in Toronto, Canada. Steve has been sending out 1 actionable note every week for 5 years straight. His SEO newsletter is one of the most popular ones in the whole SEO community. Meet Steve Toth, founder of SEO Notebook and event planner for SEO IRL in Toronto, Canada.

Steve has been sending out 1 actionable note every week for 5 years straight. His SEO newsletter is one of the most popular ones in the whole SEO community. 

He also shares some of his most impactful SEO notes from his newsletter and he's always pushing how far he can take SEO knowledge and experiments. 

How to reach Steve Toth

]]> Thu, 01 Aug 2024 10:00:00 +0000 John Wright John Wright 2711 Meet Steve Toth, founder of SEO Notebook and event planner for SEO IRL in Toronto, Canada. Steve has been sending out 1 actionable note every week for 5 years straight. His SEO newsletter is one of the most popular ones in the whole SEO community. Meet Steve Toth, founder of SEO Notebook and event planner for SEO IRL in Toronto, Canada. Steve has been sending out 1 actionable note every week for 5 years straight. His SEO newsletter is one of the most popular ones in the whole SEO community. No No Postback & Voluum's advanced ad tracker with Marcin Kumięga https://podcasts.castplus.fm/e/rnkmrq2n-postback-voluum-s-advanced-ad-tracker-with-marcin-kumiega Postback & Voluum's advanced ad tracker with Marcin Kumięga 56 No No 70w7nqr0 Meet Marcin Kumięga who's the Business Development Director at Voluum. Cool name for a company? I would say they are one of the most advanced adtech companies I've seen in affiliate marketing. Meet Marcin Kumięga who's the Business Development Director at Voluum.

Cool name for a company? I would say they are one of the most advanced adtech companies I've seen in affiliate marketing.

Voluum has typically been known for being a leading tool for performance marketing affiliates, you know, PPC. However more SEO affiliates are starting to realize the benefits of using postbacks and S2S tracking.

How to reach Marcin & other links

]]> Wed, 24 Jul 2024 00:36:00 +0000 John Wright John Wright 3362 Meet Marcin Kumięga who's the Business Development Director at Voluum. Cool name for a company? I would say they are one of the most advanced adtech companies I've seen in affiliate marketing. Meet Marcin Kumięga who's the Business Development Director at Voluum. Cool name for a company? I would say they are one of the most advanced adtech companies I've seen in affiliate marketing. Voluum, postback, postbacks, S2S tracking No No 10 SEO Tips from 10 SEO Experts to Help You Rank Higher https://podcasts.castplus.fm/e/qn0qz048-10-seo-tips-from-10-seo-experts-to-help-you-rank-higher 10 SEO Tips from 10 SEO Experts to Help You Rank Higher 55 No No p1kp36m0 We have 10 different SEO experts that we've taking some of their best tips and insights. We have 10 different SEO experts that we've taking some of their best tips and insights. 

Featuring the following SEO experts:

  • Eric Siu
  • Eli Schwartz
  • Kira Khoroshilova
  • Mark Wright
  • Fery Kaszoni
  • Julian Goldie
  • Olga Zarr
  • Jason Barnard
  • Lukasz Zelezny
  • Karl Hudson

Of course this podcast is brought to you by StatsDrone.com
]]> Wed, 17 Jul 2024 07:03:00 +0000 John Wright John Wright 1101 We have 10 different SEO experts that we've taking some of their best tips and insights. We have 10 different SEO experts that we've taking some of their best tips and insights. No No iGaming SEO with Sean Bianco from GainChanger https://podcasts.castplus.fm/e/rn7yvx4n-igaming-seo-with-sean-bianco-from-gainchanger iGaming SEO with Sean Bianco from GainChanger 53 No No k18mn3y0 Meet Sean Bianco, co-founder of GainChanger SEO agency and a true student of SEO and marketing. We cover a lot of topics in iGaming in this episode. Meet Sean Bianco, co-founder of GainChanger SEO agency and a true student of SEO and marketing.

We cover a lot of topics combining SEO with affiliate marketing and iGaming. Sean truly sees where the industry is going and it is nice to talk to someone that has that future vision and can explain it for the rest of us.

You can reach Sean on LinkedIn and also check out his SEO agency called GainChanger.

Be sure to join the Affiliate BI newsletter and thanks for our sponsors for the support!

]]> Thu, 11 Jul 2024 09:57:00 +0000 John Wright John Wright 3830 Meet Sean Bianco, co-founder of GainChanger SEO agency and a true student of SEO and marketing. We cover a lot of topics in iGaming in this episode. Meet Sean Bianco, co-founder of GainChanger SEO agency and a true student of SEO and marketing. We cover a lot of topics in iGaming in this episode. No No Affiliate Manager Challenges with Zach Measures from Everflow https://podcasts.castplus.fm/e/pnlx0rmn-affiliate-manager-challenges-with-zach-measures-from-everflow Affiliate Manager Challenges with Zach Measures from Everflow 52 No No x0lnqw70 Meet Zach Measures who's Commercial Director EMEA for Everflow.io which is an impressive tech solution for affiliate programs, affiliate networks and agencies. When Zach asked what the purpose of the podcast was, I think this episode itself explains that. That is when we have these interesting conversations about affiliate marketing in relation to Business Intelligence. I said these convos are not taking place as much as they should but when they happen, nobody is documenting them. That is why we started this podcast. Zach has some amazing insights on QR codes for affiliates and operators to the importance of affiliate managers. Meet Zach Measures who's Commercial Director EMEA for Everflow.io which is an impressive tech solution for affiliate programs, affiliate networks and agencies.

When Zach asked what the purpose of the podcast was, I think this episode itself explains that. That is when we have these interesting conversations about affiliate marketing in relation to Business Intelligence. I said these convos are not taking place as much as they should but when they happen, nobody is documenting them. That is why we started this podcast.

Zach has some amazing insights on QR codes for affiliates and operators to the importance of affiliate managers and the challenges they face. 

About Zach Measures and Everflow

]]> Thu, 04 Jul 2024 10:26:00 +0000 John Wright John Wright 2957 Meet Zach Measures who's Commercial Director EMEA for Everflow.io which is an impressive tech solution for affiliate programs, affiliate networks and agencies. When Zach asked what the purpose of the podcast was, I think this episode itself explains that. That is when we have these interesting conversations about affiliate marketing in relation to Business Intelligence. I said these convos are not taking place as much as they should but when they happen, nobody is documenting them. That is why we started this podcast. Zach has some amazing insights on QR codes for affiliates and operators to the importance of affiliate managers. Meet Zach Measures who's Commercial Director EMEA for Everflow.io which is an impressive tech solution for affiliate programs, affiliate networks and agencies. When Zach asked what the purpose of the podcast was, I think this episode itself explains that. That is when we have these interesting conversations about affiliate marketing in relation to Business Intelligence. I said these convos are not taking place as much as they should but when they happen, nobody is documenting them. That is why we started this podcast. Zach has some amazing insights on QR codes for affiliates and operators to the importance of affiliate managers. No No Digital PR Link Building Strategies for Google SGE with Fery Kaszoni https://podcasts.castplus.fm/e/2n615zy8-digital-pr-link-building-strategies-for-google-sge-with-fery-kaszoni Digital PR Link Building Strategies for Google SGE with Fery Kaszoni 50 No No j022p8w0 Fery Kaszoni is the founder of Search Intelligence and this is his 2nd time being on the podcast. Link building is already changing after many spam and helpful content updates. In 2024, Fery is doubling down on digital PR as the crucial form of link building that has to be done for brands to stay relevant today. Fery Kaszoni is the founder of Search Intelligence and this is his 2nd time being on the podcast. 
Link building is already changing after many spam and helpful content updates.
In 2024, Fery is doubling down on digital PR as the crucial form of link building that has to be done for brands to stay relevant today. 

Use code JOHN1000 to get 1000 GBP deal on your order of 7k GBP or more when you become a client of Search Intelligence. 

How to reach Fery

Join John Wright's newsletter to stay in the know in affiliate marketing. 
]]> Fri, 21 Jun 2024 02:44:00 +0000 John Wright John Wright 2825 Fery Kaszoni is the founder of Search Intelligence and this is his 2nd time being on the podcast. Link building is already changing after many spam and helpful content updates. In 2024, Fery is doubling down on digital PR as the crucial form of link building that has to be done for brands to stay relevant today. Fery Kaszoni is the founder of Search Intelligence and this is his 2nd time being on the podcast. Link building is already changing after many spam and helpful content updates. In 2024, Fery is doubling down on digital PR as the crucial form of link building that has to be done for brands to stay relevant today. No No 5 Ways to Find Your Target Audience for SEO with Umar Faizan https://podcasts.castplus.fm/e/1n3mwxzn-5-ways-to-find-your-target-audience-for-seo-with-umar-faizan 5 Ways to Find Your Target Audience for SEO with Umar Faizan 49 No No m1j2m961 Meet Umar Faizan whom is the founder of Growth Winner. Umar came highly recommended from Mads Singers to have him as a guest and I'm glad it happened. In this episode, he shares how not enough SEOs and affiliates sites focus on their audience. They produce written content, video content and social media content that is either for them or their self-serving needs. It isn't until you learn more about your audience that you get to understand how Google wants to share results with users. Meet Umar Faizan whom is the founder of Growth Winner. Umar came highly recommended from Mads Singers to have him as a guest and I'm glad it happened.

In this episode, he shares how not enough SEOs and affiliates sites focus on their audience. They produce written content, video content and social media content that is either for them or their self-serving needs.

It isn't until you learn more about your audience that you get to understand how Google wants to share results with users. 

How to reach Umar Faizan

]]> Fri, 21 Jun 2024 02:04:00 +0000 John Wright John Wright 2822 Meet Umar Faizan whom is the founder of Growth Winner. Umar came highly recommended from Mads Singers to have him as a guest and I'm glad it happened. In this episode, he shares how not enough SEOs and affiliates sites focus on their audience. They produce written content, video content and social media content that is either for them or their self-serving needs. It isn't until you learn more about your audience that you get to understand how Google wants to share results with users. Meet Umar Faizan whom is the founder of Growth Winner. Umar came highly recommended from Mads Singers to have him as a guest and I'm glad it happened. In this episode, he shares how not enough SEOs and affiliates sites focus on their audience. They produce written content, video content and social media content that is either for them or their self-serving needs. It isn't until you learn more about your audience that you get to understand how Google wants to share results with users. No No International SEO with Kira Khoroshilova https://podcasts.castplus.fm/e/x8ym9538-international-seo-with-kira-khoroshilova International SEO with Kira Khoroshilova 48 No No l04nmy50 Meet Kira Khoroshilova who does international SEO which personally I cannot think of any SEO experts that would be my go-to for this skillset. Think about things beyond local SEO but rather localization, cultural nuances and the dreaded hreflang for your sites. Kira has her brand called Diary of an SEO and she speaks at many SEO conferences around the world. Meet Kira Khoroshilova who does international SEO which personally I cannot think of any SEO experts that would be my go-to for this skillset. Think about things beyond local SEO but rather localization, cultural nuances and the dreaded hreflang for your sites. 

Kira has her brand called Diary of an SEO and she speaks at many SEO conferences around the world. 

Where to get a hold of Kira Khoroshilova

]]> Thu, 13 Jun 2024 13:21:00 +0000 John Wright John Wright 2849 Meet Kira Khoroshilova who does international SEO which personally I cannot think of any SEO experts that would be my go-to for this skillset. Think about things beyond local SEO but rather localization, cultural nuances and the dreaded hreflang for your sites. Kira has her brand called Diary of an SEO and she speaks at many SEO conferences around the world. Meet Kira Khoroshilova who does international SEO which personally I cannot think of any SEO experts that would be my go-to for this skillset. Think about things beyond local SEO but rather localization, cultural nuances and the dreaded hreflang for your sites. Kira has her brand called Diary of an SEO and she speaks at many SEO conferences around the world. No No Eric Siu on Programmatic SEO, podcasting and affiliates https://podcasts.castplus.fm/e/xnym00vn-eric-siu-on-programmatic-seo-podcasting-and-affiliates Eric Siu on Programmatic SEO, podcasting and affiliates 47 No No l14npp61 First of all big shoutout to Michal Suski for setting up this interview with the one and only, Eric Siu! Eric Siu jumped on the show to talk about programmatic SEO and how it can be leveraged for affiliate sites. Except that we went into different interesting topics covering podcasting, entrepreneurship, investing in startups and of course the future of affiliate marketing. First of all big shoutout to Michal Suski for setting up this interview with the one and only, Eric Siu!
Eric Siu jumped on the show to talk about programmatic SEO and how it can be leveraged for affiliate sites.
Except that we went into different interesting topics covering podcasting, entrepreneurship, investing in startups and of course the future of affiliate marketing. 

Where to reach Eric Siu]]> Thu, 06 Jun 2024 01:58:00 +0000 John Wright John Wright 1689 First of all big shoutout to Michal Suski for setting up this interview with the one and only, Eric Siu! Eric Siu jumped on the show to talk about programmatic SEO and how it can be leveraged for affiliate sites. Except that we went into different interesting topics covering podcasting, entrepreneurship, investing in startups and of course the future of affiliate marketing. First of all big shoutout to Michal Suski for setting up this interview with the one and only, Eric Siu! Eric Siu jumped on the show to talk about programmatic SEO and how it can be leveraged for affiliate sites. Except that we went into different interesting topics covering podcasting, entrepreneurship, investing in startups and of course the future of affiliate marketing. No No Deep Dive into Google Search Console (GSC) with Karl Hudson https://podcasts.castplus.fm/e/xn14wjy8-deep-dive-into-google-search-console-gsc-with-karl-hudson Deep Dive into Google Search Console (GSC) with Karl Hudson 46 No No 703px3q1 Karl Hudson shares a scary insight that a lot of great SEOs he knows don't take the time to look through reports in GSC, aka Google Search Console. His post on LinkedIn on the subject grabbed my attention and I knew there are others that feel the same that GSC is under-utilized. Karl Hudson shares a scary insight that a lot of great SEOs he knows don't take the time to look through reports in GSC, aka Google Search Console. His post on LinkedIn on the subject grabbed my attention and I knew there are others that feel the same that GSC is under-utilized. 

Where to get a hold of Karl Hudson

]]> Fri, 31 May 2024 09:16:00 +0000 John Wright John Wright 3570 Karl Hudson shares a scary insight that a lot of great SEOs he knows don't take the time to look through reports in GSC, aka Google Search Console. His post on LinkedIn on the subject grabbed my attention and I knew there are others that feel the same that GSC is under-utilized. Karl Hudson shares a scary insight that a lot of great SEOs he knows don't take the time to look through reports in GSC, aka Google Search Console. His post on LinkedIn on the subject grabbed my attention and I knew there are others that feel the same that GSC is under-utilized. No No How affiliates can benefit from HR & recruitment help with Cordelia Morgan - Cooper https://podcasts.castplus.fm/e/6nrrl3yn-how-affiliates-can-benefit-from-hr-recruitment-help-with-cordelia-morgan-cooper How affiliates can benefit from HR & recruitment help with Cordelia Morgan - Cooper 45 No No 81568xp0 Meet CMC, well that is what I say when talking about Cordelia Morgan - Cooper. She's lived and breathed hiring and managing large HR departments in some major affiliate companies including Catena Media. Now as a consultant through CMC Consulting, she's learned a lot along the way and has solid advice not just for startups, but affiliates looking to grow their business. Meet CMC, well that is what I say when talking about Cordelia Morgan - Cooper. She's lived and breathed hiring and managing large HR departments in some major affiliate companies including Catena Media.

Now as a consultant through CMC Consulting, she's learned a lot along the way and has solid advice not just for startups, but affiliates looking to grow their business. 

Where to get a hold of Cordelia

]]> Wed, 22 May 2024 06:14:00 +0000 John Wright John Wright 2277 Meet CMC, well that is what I say when talking about Cordelia Morgan - Cooper. She's lived and breathed hiring and managing large HR departments in some major affiliate companies including Catena Media. Now as a consultant through CMC Consulting, she's learned a lot along the way and has solid advice not just for startups, but affiliates looking to grow their business. Meet CMC, well that is what I say when talking about Cordelia Morgan - Cooper. She's lived and breathed hiring and managing large HR departments in some major affiliate companies including Catena Media. Now as a consultant through CMC Consulting, she's learned a lot along the way and has solid advice not just for startups, but affiliates looking to grow their business. No No Data literacy in affiliate marketing with Michael Filletti https://podcasts.castplus.fm/e/x8ymzz78-data-literacy-in-affiliate-marketing-with-michael-filletti Data literacy in affiliate marketing with Michael Filletti 44 No No l04nxxr0 Meet Michael Filletti who's the co-founder of Routy, or rather Routy.app. Michael is passionate about Business Intelligence and applying BI and analytics to affiliate marketing. His comments on data literacy in iGaming and affiliate marketing are very much real and it is through tools like Routy which aim to unlock valuable insights that would make anybody a data analyst for optimizing their affiliate business. Meet Michael Filletti who's the co-founder of Routy, or rather Routy.app. Michael is passionate about Business Intelligence and applying BI and analytics to affiliate marketing. His comments on data literacy in iGaming and affiliate marketing are very much real and it is through tools like Routy which aim to unlock valuable insights that would make anybody a data analyst for optimizing their affiliate business.

He sums up the state of the iGaming industry very well which is more people need to get comfortable with data, to analyze data and he believes it is these skills which can help people grow in their career and affiliates grow their revenue. 

About Michael Filletti

]]> Wed, 15 May 2024 05:38:00 +0000 John Wright John Wright 1744 Meet Michael Filletti who's the co-founder of Routy, or rather Routy.app. Michael is passionate about Business Intelligence and applying BI and analytics to affiliate marketing. His comments on data literacy in iGaming and affiliate marketing are very much real and it is through tools like Routy which aim to unlock valuable insights that would make anybody a data analyst for optimizing their affiliate business. Meet Michael Filletti who's the co-founder of Routy, or rather Routy.app. Michael is passionate about Business Intelligence and applying BI and analytics to affiliate marketing. His comments on data literacy in iGaming and affiliate marketing are very much real and it is through tools like Routy which aim to unlock valuable insights that would make anybody a data analyst for optimizing their affiliate business. No No How to Get Started with AI Powered SEO with Julian Goldie https://podcasts.castplus.fm/e/qn0q57q8-how-to-get-started-with-ai-powered-seo-with-julian-goldie How to Get Started with AI Powered SEO with Julian Goldie 43 No No p1kp5wp0 Meet Julian Goldie who's a rising star in the SEO world. There are 3 things that I wanted to chat with Julian today and we covered AI content, YouTube as a content channel and using AI tools to automate more and more of your business. Meet Julian Goldie who's a rising star in the SEO world. There are 3 things that I wanted to chat with Julian today and we covered AI content, YouTube as a content channel and using AI tools to automate more and more of your business. 

More about Julian Goldie

]]> Thu, 09 May 2024 09:35:00 +0000 John Wright John Wright 2022 Meet Julian Goldie who's a rising star in the SEO world. There are 3 things that I wanted to chat with Julian today and we covered AI content, YouTube as a content channel and using AI tools to automate more and more of your business. Meet Julian Goldie who's a rising star in the SEO world. There are 3 things that I wanted to chat with Julian today and we covered AI content, YouTube as a content channel and using AI tools to automate more and more of your business. No No Google Knowledge Panels & Personal Branding with Jason Barnard https://podcasts.castplus.fm/e/58zxzz58-google-knowledge-panels-personal-branding-with-jason-barnard Google Knowledge Panels & Personal Branding with Jason Barnard 42 No No 81z7llq0 Jason Barnard is known as the Brand SERP Guy and runs his own SEO agency called Kalicube. You might be here because of his wisdom and experience in Google Knowledge Panels but it all comes full circle back to branding for companies and for yourself as a person. Without sharing all the key insights of this episode, it will change your thoughts about how Google looks at the internet today and what you need to do to get ready for any more disruptions. He is also the author of The Fundamentals of Brand SERPs for Business! Meet Jason Barnard who's known as the Brand SERP Guy. I thought I was going to learn a few basics about Google Knowledge Panels and why they are important but after this recording, I realize that a Google knowledge panel has benefits that very few entrepreneurs realize. 

If anybody wants to grow their business whether as an affiliate, a SaaS company or be an SEO consultant, I'm going to be sending them this episode link.

How to get a hold of Jason


Other Affiliate BI episodes that will go well with this one:

  • Tom Hunt on podcasting and branding
  • Lashay Lewis on Bottom of Funnel (BoFu) content
  • Mark Wright on how to sell SEO
]]> Thu, 02 May 2024 13:27:00 +0000 John Wright John Wright 3272 Jason Barnard is known as the Brand SERP Guy and runs his own SEO agency called Kalicube. You might be here because of his wisdom and experience in Google Knowledge Panels but it all comes full circle back to branding for companies and for yourself as a person. Without sharing all the key insights of this episode, it will change your thoughts about how Google looks at the internet today and what you need to do to get ready for any more disruptions. He is also the author of The Fundamentals of Brand SERPs for Business! Jason Barnard is known as the Brand SERP Guy and runs his own SEO agency called Kalicube. You might be here because of his wisdom and experience in Google Knowledge Panels but it all comes full circle back to branding for companies and for yourself as a person. Without sharing all the key insights of this episode, it will change your thoughts about how Google looks at the internet today and what you need to do to get ready for any more disruptions. He is also the author of The Fundamentals of Brand SERPs for Business! No No SEO Login & Google Smashing Affiliate Sites with Lukasz Zelezny https://podcasts.castplus.fm/e/vnw4ylv8-seo-login-google-smashing-affiliate-sites-with-lukasz-zelezny SEO Login & Google Smashing Affiliate Sites with Lukasz Zelezny 41 No No 81x758z0 Meet Lukasz Zelezny of SEO.London who's a well known SEO expert whom speaks at numerous SEO conferences globally. I know Lukasz as more of a technical SEO but we touch on a lot of intangibles in SEO of why there is so much disruption for affiliate sites today. Shout out to Lukasz Zelezny for joining us on this podcast just before Brighton SEO 2024.

In this episode, Lukasz shares why some affiliate sites are struggling today. Although he is better known as a technical SEO, he explains the pitfalls that are stopping affiliate sites from growth and more importantly, sustainability. 

We know that Google is smashing affiliate sites right now, but what should affiliates be doing if they want to stay in the affiliate marketing game?

Where to reach Lukasz

]]> Wed, 24 Apr 2024 16:53:00 +0000 John Wright John Wright 3235 Meet Lukasz Zelezny of SEO.London who's a well known SEO expert whom speaks at numerous SEO conferences globally. I know Lukasz as more of a technical SEO but we touch on a lot of intangibles in SEO of why there is so much disruption for affiliate sites today. Meet Lukasz Zelezny of SEO.London who's a well known SEO expert whom speaks at numerous SEO conferences globally. I know Lukasz as more of a technical SEO but we touch on a lot of intangibles in SEO of why there is so much disruption for affiliate sites today. No No 5 Reasons to Start a Podcast https://podcasts.castplus.fm/e/x8vz7lq8-5-reasons-to-start-a-podcast 5 Reasons to Start a Podcast 40 No No 70y65p71 Should you start a podcast? There are enough pros and cons but the short answer is yes! Podcasting is a powerful channel for sales, personal branding and helping put your business on the radar of your potential buyers. Whether you're a SaaS founder or an affiliate company, podcasting is powerful. Podcasting might not be for everyone but you should find a way to integrate one into your marketing.

Whether you're a consultant, agency, affiliate or SaaS, starting a podcast is something you should consider for growing your business.

Podcasting is a great tool for growing your personal brand as well!

Be sure to check out the AffiliateBI website and of course this podcast is brought to you by StatsDrone!]]> Fri, 19 Apr 2024 09:57:00 +0000 John Wright John Wright 351 Should you start a podcast? There are enough pros and cons but the short answer is yes! Podcasting is a powerful channel for sales, personal branding and helping put your business on the radar of your potential buyers. Whether you're a SaaS founder or an affiliate company, podcasting is powerful. Should you start a podcast? There are enough pros and cons but the short answer is yes! Podcasting is a powerful channel for sales, personal branding and helping put your business on the radar of your potential buyers. Whether you're a SaaS founder or an affiliate company, podcasting is powerful. No No Is AI Content good for SEO? with Andrew Ansley of ContentSprout https://podcasts.castplus.fm/e/lnqkq32n-is-ai-content-good-for-seo-with-andrew-ansley-of-contentsprout Is AI Content good for SEO? with Andrew Ansley of ContentSprout 39 No No 81n7y2k0 Should you consider AI when producing content? Absolutely says Andrew Ansley of ContentSprout.ai Meet Andrew Ansley whom is the founder of ContentSprout.ai. 

He says AI content works and it is here to stay. He highlights the benefits of AI content and where to best consider the use of AI content whether you're an SEO consultant or you're doing in-house SEO for your company.

He has a lot of tips and tricks that will improve the user experience and value of your websites and pages. Things most webmasters just happen to overlook and it is the attention to detail that can get you these bigger wins. 

Where to get a hold of Andrew

]]> Fri, 12 Apr 2024 10:12:00 +0000 John Wright John Wright 3109 Should you consider AI when producing content? Absolutely says Andrew Ansley of ContentSprout.ai Should you consider AI when producing content? Absolutely says Andrew Ansley of ContentSprout.ai No No Mastering Content Creation: Insights from Jon Bruford https://podcasts.castplus.fm/e/28xk6q3n-mastering-content-creation-insights-from-jon-bruford Mastering Content Creation: Insights from Jon Bruford 38 No No 60m7v340 Meet Jon Bruford who's the co-host of The Gambling Files Podcast. He's nearly 20 years into the iGaming space as a content editor. He's got a lot of content insights that would be useful for any affiliate. Meet Jon Bruford, he's the co-host of The Gambling Files podcast and is a content machine and guru. He knows the iGaming industry inside out having worked in it for nearly 20 years.

Where to connect with Jon

]]> Fri, 05 Apr 2024 10:09:00 +0000 John Wright John Wright 2984 Meet Jon Bruford who's the co-host of The Gambling Files Podcast. He's nearly 20 years into the iGaming space as a content editor. He's got a lot of content insights that would be useful for any affiliate. Meet Jon Bruford who's the co-host of The Gambling Files Podcast. He's nearly 20 years into the iGaming space as a content editor. He's got a lot of content insights that would be useful for any affiliate. No No Business Coach & Mentorship with Phil Fraser https://podcasts.castplus.fm/e/v85l300n-business-coach-mentorship-with-phil-fraser Business Coach & Mentorship with Phil Fraser 37 No No 81q7myy1 Meet Phil Fraser who runs the Business Sounding Board service as a business coach and is also the host of the Leeds Business Podcast. That podcast is amazing and I highly recommend you follow and listen to a few episodes of Phil's business podcast that talks about entrepreneurship and mentoring entrepreneurs. Phil has run many affiliate marketing businesses with successful exits and he shares his take on not just what he does but common mistakes he sees business owners make today. How to get a hold of Phil Fraser

]]> Fri, 29 Mar 2024 10:26:00 +0000 John Wright John Wright 2363 Meet Phil Fraser who runs the Business Sounding Board service as a business coach and is also the host of the Leeds Business Podcast. That podcast is amazing and I highly recommend you follow and listen to a few episodes of Phil's business podcast that talks about entrepreneurship and mentoring entrepreneurs. Phil has run many affiliate marketing businesses with successful exits and he shares his take on not just what he does but common mistakes he sees business owners make today. Meet Phil Fraser who runs the Business Sounding Board service as a business coach and is also the host of the Leeds Business Podcast. That podcast is amazing and I highly recommend you follow and listen to a few episodes of Phil's business podcast that talks about entrepreneurship and mentoring entrepreneurs. Phil has run many affiliate marketing businesses with successful exits and he shares his take on not just what he does but common mistakes he sees business owners make today. business coaching, business mentor, The Apprentice, Phil Fraser No No The Affiliate’s Guide to AI-SEO Synergy with Olga Zarr https://podcasts.castplus.fm/e/p8lmjpyn-cutting-edge-seo-how-affiliates-can-harness-ai-with-olga-zarr The Affiliate’s Guide to AI-SEO Synergy with Olga Zarr 36 No No x1l7lxr0 Meet Olga Zarr who's an SEO consultant who is super into using AI for anything SEO related. Despite that, she does believe that you'll always want and need a human element in your content, in your affiliate sites. Plus see what she had to say about Craig Campbell to start things off. Of course the links in the show notes

]]> Fri, 22 Mar 2024 06:43:00 +0000 John Wright John Wright 2292 Meet Olga Zarr who's an SEO consultant who is super into using AI for anything SEO related. Despite that, she does believe that you'll always want and need a human element in your content, in your affiliate sites. Plus see what she had to say about Craig Campbell to start things off. Meet Olga Zarr who's an SEO consultant who is super into using AI for anything SEO related. Despite that, she does believe that you'll always want and need a human element in your content, in your affiliate sites. Plus see what she had to say about Craig Campbell to start things off. seosly, olga zarr, craig campbell No No Evergreen Content Marketing with Steven Khanna of WhitePress https://podcasts.castplus.fm/e/58z9kpyn-evergreen-content-marketing-with-steven-khanna-of-whitepress Evergreen Content Marketing with Steven Khanna of WhitePress 35 No No 81zkxr80 Meet Steven Khanna who's a content creator and Head of English Markets at WhitePress®. Steven may only have a few years of SEO under his belt but he's got a great grasp of the current state of SEO including the numerous disruptions in Google search and the various Google updates that have rolled out and absolutely steamrolled a ton of affiliate sites. What's the core takeaway of this episode? 1. There will always be evergreen content and link building strategies. 2. Digital PR is leading the way for success 3. There's a massive need for advanced affiliate tools similar to others in the market like Senuto for what they do for SEOs. How to reach Steven Khanna

]]> Thu, 14 Mar 2024 07:23:00 +0000 John Wright John Wright 2228 Meet Steven Khanna who's a content creator and Head of English Markets at WhitePress®. Steven may only have a few years of SEO under his belt but he's got a great grasp of the current state of SEO including the numerous disruptions in Google search and the various Google updates that have rolled out and absolutely steamrolled a ton of affiliate sites. What's the core takeaway of this episode? 1. There will always be evergreen content and link building strategies. 2. Digital PR is leading the way for success 3. There's a massive need for advanced affiliate tools similar to others in the market like Senuto for what they do for SEOs. Meet Steven Khanna who's a content creator and Head of English Markets at WhitePress®. Steven may only have a few years of SEO under his belt but he's got a great grasp of the current state of SEO including the numerous disruptions in Google search and the various Google updates that have rolled out and absolutely steamrolled a ton of affiliate sites. What's the core takeaway of this episode? 1. There will always be evergreen content and link building strategies. 2. Digital PR is leading the way for success 3. There's a massive need for advanced affiliate tools similar to others in the market like Senuto for what they do for SEOs. Steven Khanna, digital PR, WhitePress, link building, SEO updates, Google updates No No M&A, investing & affiliates, a conversation with Fintan Costello https://podcasts.castplus.fm/e/1823rp6n-m-a-investing-affiliates-a-conversation-with-fintan-costello M&A, investing & affiliates, a conversation with Fintan Costello 34 No No 209z9m61 Meet Fintan Costello whom runs The Gambling Files podcast and has had a successful career in iGaming leading up to an exit to the Gambling.com group. I took a page out of his podcast playbook and setup this episode without any agenda or planned questions and just talked. We covered a wide range of topics from affiliate marketing, data in the iGaming industry, investing, exits, M&A strategies and even how to create a good company culture. You can find Fintan Costello at the following:

]]> Fri, 08 Mar 2024 07:25:00 +0000 John Wright John Wright 3070 Meet Fintan Costello whom runs The Gambling Files podcast and has had a successful career in iGaming leading up to an exit to the Gambling.com group. I took a page out of his podcast playbook and setup this episode without any agenda or planned questions and just talked. We covered a wide range of topics from affiliate marketing, data in the iGaming industry, investing, exits, M&A strategies and even how to create a good company culture. Meet Fintan Costello whom runs The Gambling Files podcast and has had a successful career in iGaming leading up to an exit to the Gambling.com group. I took a page out of his podcast playbook and setup this episode without any agenda or planned questions and just talked. We covered a wide range of topics from affiliate marketing, data in the iGaming industry, investing, exits, M&A strategies and even how to create a good company culture. No No How To Sell SEO with The Apprentice Winner Mark Wright https://podcasts.castplus.fm/e/28641jw8-how-to-sell-seo-with-the-apprentice-winner-mark-wright How To Sell SEO with The Apprentice Winner Mark Wright 33 No No j12z24j1 Meet Mark Wright who won The Apprentice show in 2014 and used the £250,000 investment from Lord Alan Sugar to create an SEO agency called Climb Online. 10 years later, Mark has sold his SEO agency for many millions of pounds. There are many amazing insights from Mark in this interview. He talks about the value of the mentorship from Lord Sugar and shares his wisdom of being really good at one thing before moving onto other projects. The key takeaway from this episode is how he had success growing an SEO agency and what helped me make more sales. That is something that many SEO experts struggle with. You can find Mark at the following:

]]> Fri, 01 Mar 2024 02:13:00 +0000 John Wright John Wright 1891 Meet Mark Wright who won The Apprentice show in 2014 and used the £250,000 investment from Lord Alan Sugar to create an SEO agency called Climb Online. 10 years later, Mark has sold his SEO agency for many millions of pounds. There are many amazing insights from Mark in this interview. He talks about the value of the mentorship from Lord Sugar and shares his wisdom of being really good at one thing before moving onto other projects. The key takeaway from this episode is how he had success growing an SEO agency and what helped me make more sales. That is something that many SEO experts struggle with. Meet Mark Wright who won The Apprentice show in 2014 and used the £250,000 investment from Lord Alan Sugar to create an SEO agency called Climb Online. 10 years later, Mark has sold his SEO agency for many millions of pounds. There are many amazing insights from Mark in this interview. He talks about the value of the mentorship from Lord Sugar and shares his wisdom of being really good at one thing before moving onto other projects. The key takeaway from this episode is how he had success growing an SEO agency and what helped me make more sales. That is something that many SEO experts struggle with. Mark Wright, The Apprentice, Climb Online, selling SEO, SEO agency No No Affiliate Manager Training & Tools with Dustin Howes https://podcasts.castplus.fm/e/pnmxxmz8-affiliate-manager-training-tools-with-dustin-howes Affiliate Manager Training & Tools with Dustin Howes 32 No No 71v22r81 Meet Dustin Howes whom is the first person I think of when I think about affiliate marketing. Dustin has made a name for himself by hosting the Affiliate Nerd Out podcast, he runs Performance Marketing Manager which helps educate and train affiliate managers and he is also the co-founder of Affistash which is a tool for affiliate managers to help them prospect affiliates. You can reach Dustin at the following places

]]> Fri, 23 Feb 2024 10:51:00 +0000 John Wright John Wright 2474 Meet Dustin Howes whom is the first person I think of when I think about affiliate marketing. Dustin has made a name for himself by hosting the Affiliate Nerd Out podcast, he runs Performance Marketing Manager which helps educate and train affiliate managers and he is also the co-founder of Affistash which is a tool for affiliate managers to help them prospect affiliates. Meet Dustin Howes whom is the first person I think of when I think about affiliate marketing. Dustin has made a name for himself by hosting the Affiliate Nerd Out podcast, he runs Performance Marketing Manager which helps educate and train affiliate managers and he is also the co-founder of Affistash which is a tool for affiliate managers to help them prospect affiliates. Dustin Howes, affiliate manager, affiliate manager courses, affiliate management training, affiliate manager tools No No Applying Product-Led SEO Strategies in Affiliate Marketing with Eli Schwartz https://podcasts.castplus.fm/e/0nj42qyn-applying-product-led-seo-strategies-in-affiliate-marketing-with-eli-schwartz Applying Product-Led SEO Strategies in Affiliate Marketing with Eli Schwartz 31 No No 40p74xq1 After I read all of Eli Schwartz's book called Product-Led SEO, I was hooked and had to ask him some questions about applying his strategies towards affiliate marketing and affiliate sites. Eli will change your world view on SEO and make you think more in terms of product and reshape how you look at search engine optimization practices. You can reach Eli Schwartz at the following:

]]> Fri, 16 Feb 2024 02:05:00 +0000 John Wright John Wright 2310 After I read all of Eli Schwartz's book called Product-Led SEO, I was hooked and had to ask him some questions about applying his strategies towards affiliate marketing and affiliate sites. Eli will change your world view on SEO and make you think more in terms of product and reshape how you look at search engine optimization practices. After I read all of Eli Schwartz's book called Product-Led SEO, I was hooked and had to ask him some questions about applying his strategies towards affiliate marketing and affiliate sites. Eli will change your world view on SEO and make you think more in terms of product and reshape how you look at search engine optimization practices. SEO book, product led seo, eli schwartz No No Using Video For SEO with Craig Campbell https://podcasts.castplus.fm/e/2n64l1jn-seo-for-youtube-with-craig-campbell Using Video For SEO with Craig Campbell 30 No No j02zl240 Craig Campbell inspired me to get into producing videos and doing podcasting. I remember Craig telling me that video was a powerful tool for SEO but I didn't realize that it was a significant part of his sales and affiliate funnels. In this episode we also talk about masterminds and why he runs a mastermind group along with the benefits of being in one. You can find Craig mainly at craigcampbellseo.com]]> Fri, 09 Feb 2024 08:05:00 +0000 John Wright John Wright 3175 Craig Campbell inspired me to get into producing videos and doing podcasting. I remember Craig telling me that video was a powerful tool for SEO but I didn't realize that it was a significant part of his sales and affiliate funnels. In this episode we also talk about masterminds and why he runs a mastermind group along with the benefits of being in one. Craig Campbell inspired me to get into producing videos and doing podcasting. I remember Craig telling me that video was a powerful tool for SEO but I didn't realize that it was a significant part of his sales and affiliate funnels. In this episode we also talk about masterminds and why he runs a mastermind group along with the benefits of being in one. youtube seo, video seo, craig campbell No No Podcasting For Affiliate Marketing with Tom Hunt https://podcasts.castplus.fm/e/489x1rln-podcasting-for-affiliate-marketing-with-tom-hunt Podcasting For Affiliate Marketing with Tom Hunt 29 No No v17zxpj0 Tom Hunt is the host of my favourite podcast, Confessions of a B2B Marketer. He is also the founder of bCast which is a podcast host and he runs Fame.so which is an agency that helps B2B companies become famous in their niche with podcasting. I wanted to ask Tom questions about his B2B experience in how it can apply to B2C affiliate marketing. If you are thinking about launching a podcast, follow Tom, consume his social content and learn more about what he does at Fame.so More about Tom Hunt

]]> Fri, 02 Feb 2024 10:24:00 +0000 John Wright John Wright 2350 Tom Hunt is the host of my favourite podcast, Confessions of a B2B Marketer. He is also the founder of bCast which is a podcast host and he runs Fame.so which is an agency that helps B2B companies become famous in their niche with podcasting. I wanted to ask Tom questions about his B2B experience in how it can apply to B2C affiliate marketing. If you are thinking about launching a podcast, follow Tom, consume his social content and learn more about what he does at Fame.so Tom Hunt is the host of my favourite podcast, Confessions of a B2B Marketer. He is also the founder of bCast which is a podcast host and he runs Fame.so which is an agency that helps B2B companies become famous in their niche with podcasting. I wanted to ask Tom questions about his B2B experience in how it can apply to B2C affiliate marketing. If you are thinking about launching a podcast, follow Tom, consume his social content and learn more about what he does at Fame.so Tom Hunt, B2B podcasting, podcasting for affiliates, affiliate podcast No No Mastermind Groups with James Dooley https://podcasts.castplus.fm/e/1823pwyn-mastermind-groups-with-james-dooley Mastermind Groups with James Dooley 28 No No 209zmrj1 Why should you consider being in a Mastermind group? Meet James Dooley who's an SEO, affiliate, entrepreneur and investor. He credits masterminds as being the key ingredient to his success in business. He explains that you'll gain more knowledge in a mastermind group than you would attending any conference. More about James Dooley

]]> Fri, 26 Jan 2024 10:42:00 +0000 John Wright John Wright 3222 Why should you consider being in a Mastermind group? Meet James Dooley who's an SEO, affiliate, entrepreneur and investor. He credits masterminds as being the key ingredient to his success in business. He explains that you'll gain more knowledge in a mastermind group than you would attending any conference. Why should you consider being in a Mastermind group? Meet James Dooley who's an SEO, affiliate, entrepreneur and investor. He credits masterminds as being the key ingredient to his success in business. He explains that you'll gain more knowledge in a mastermind group than you would attending any conference. masterminds, mastermind groups, James Dooley No No Delegation & People Management with Mads Singers https://podcasts.castplus.fm/e/lnqkp41n-delegation-people-management-with-mads-singers Delegation & People Management with Mads Singers 27 No No 81n78xp0 Meet Mads Singers. He is the founder of the SEO Mastery Summit, Aristo Sourcing and Mads Singers Management Consulting. I saw a recent clip of him on Instagram about making better business decisions with time management. That is when I realized that Mads isn't just another SEO but something more. What I got out of this podcast as the person asking the questions, I hope you get just as much value as I did. How to reach Mads


]]> Thu, 18 Jan 2024 11:11:00 +0000 John Wright John Wright 3419 Meet Mads Singers. He is the founder of the SEO Mastery Summit, Aristo Sourcing and Mads Singers Management Consulting. I saw a recent clip of him on Instagram about making better business decisions with time management. That is when I realized that Mads isn't just another SEO but something more. What I got out of this podcast as the person asking the questions, I hope you get just as much value as I did. Meet Mads Singers. He is the founder of the SEO Mastery Summit, Aristo Sourcing and Mads Singers Management Consulting. I saw a recent clip of him on Instagram about making better business decisions with time management. That is when I realized that Mads isn't just another SEO but something more. What I got out of this podcast as the person asking the questions, I hope you get just as much value as I did. delegation, delegating, time management, people management, SEO mastery summit No No SEO in Affiliate Marketing 2024 https://podcasts.castplus.fm/e/v8wkwj68-seo-in-affiliate-marketing-2024 SEO in Affiliate Marketing 2024 26 No No 80xnkvp0 What does SEO in affiliate marketing look like in 2024? I've had the luxury to interview these amazing SEO experts to ask a lot of questions. Questions like what SEO tools do you use, how would you build an affiliate site on a minimal budget, is it too late to do affiliate marketing and what strategies would you advise for affiliates for 2024 and beyond. These SEO experts include Matt Diggity, Kyle Roof, Victor Karpenko, Gabriela Covey, Sean Chaudhary, Fery Kaszoni, Michal Suski and Koray Tugburk Gubur. Best SEO books for 2024

I'm just going to recommend 1 for now which is Product-Led SEO by Eli Schwartz

Best SEO courses for 2024

I'm going to recommend 2 courses

  1. IMG Courses
  2. Topic Authority and Semantic SEO Course

Best SEO Conferences for 2024

  1. Brighton SEO
  2. Koray's SEO conference coming soon
  3. SEO Mastery Summit
  4. SEO Estonia

Best SEO tools for 2024

Coming soon but will share the first one

  1. Surfer SEO
]]> Thu, 11 Jan 2024 15:30:00 +0000 John Wright John Wright 622 What does SEO in affiliate marketing look like in 2024? I've had the luxury to interview these amazing SEO experts to ask a lot of questions. Questions like what SEO tools do you use, how would you build an affiliate site on a minimal budget, is it too late to do affiliate marketing and what strategies would you advise for affiliates for 2024 and beyond. These SEO experts include Matt Diggity, Kyle Roof, Victor Karpenko, Gabriela Covey, Sean Chaudhary, Fery Kaszoni, Michal Suski and Koray Tugburk Gubur. What does SEO in affiliate marketing look like in 2024? I've had the luxury to interview these amazing SEO experts to ask a lot of questions. Questions like what SEO tools do you use, how would you build an affiliate site on a minimal budget, is it too late to do affiliate marketing and what strategies would you advise for affiliates for 2024 and beyond. These SEO experts include Matt Diggity, Kyle Roof, Victor Karpenko, Gabriela Covey, Sean Chaudhary, Fery Kaszoni, Michal Suski and Koray Tugburk Gubur. No No Topical Authority and Semantic SEO Course 2024 with Koray Tuğberk Gübür https://podcasts.castplus.fm/e/0nj47y3n-topical-authority-and-semantic-seo-course-2024-with-koray-tugberk-guebuer Topical Authority and Semantic SEO Course 2024 with Koray Tuğberk Gübür 25 No No 40p7wqj1 Koray is building an SEO empire as he isn't just another SEO consultant but has an SEO course that is being recommended by some of the biggest names in SEO. In this episode we learn more about topical authority and how it applies to affiliate sites especially for 2024 SEO trends. You can check out Koray's Topical Authority and Semantic SEO course to level up your SEO skills. 

]]> Thu, 04 Jan 2024 10:38:00 +0000 John Wright John Wright 2901 Koray is building an SEO empire as he isn't just another SEO consultant but has an SEO course that is being recommended by some of the biggest names in SEO. In this episode we learn more about topical authority and how it applies to affiliate sites especially for 2024 SEO trends. Koray is building an SEO empire as he isn't just another SEO consultant but has an SEO course that is being recommended by some of the biggest names in SEO. In this episode we learn more about topical authority and how it applies to affiliate sites especially for 2024 SEO trends. seo 2024, semantic seo, topical authority, seo course No No The Best Affiliate Marketing Guide & Podcast Compilation 2024 https://podcasts.castplus.fm/e/1npkq418-the-best-affiliate-marketing-guide-podcast-compilation-2024 The Best Affiliate Marketing Guide & Podcast Compilation 2024 24 No No z0ry89r1 Bring on 2024 with this best of compilation of Affiliate BI podcast guests to date covering last year. This episode represents the future of affiliate marketing and your guide to affiliate marketing for 2024. Special shoutout to the following guests for appearing on the podcast and giving their answers on what the future of affiliate marketing brings especially as it intersects with Business Intelligence.

  1. Kevin Hartman (dataviz)
  2. Allan Stone (affiliate program software & tracking)
  3. Sam McKay (data courses)
  4. Julian Juenemann (data courses)
  5. Kyle Roof (SEO)
  6. David Harris & Vlad Bondarenko (affiliate program tracking)
  7. Ian Sims (compliance)
  8. Joran Hofman (B2B affiliation)
  9. Victor Karpenko (SEO)
  10. Matt Diggity (SEO)
  11. Chris Walker (B2B marketing)
  12. Michał Suski (SEO & AI content)
  13. Jean-Michel Azzopardi (blockchain & web3)
  14. Oliver Kenyon (conversion rate optimization)
  15. Lashay Lewis (B2B content)
  16. Peter Loving (product design)
  17. Clemence Dujardin (affiliate program tracking)
  18. Sami Kurvinen (affiliate management)
  19. John Wright (data science)
  20. Simon Dunne (performance marketing)
  21. Fery Kaszoni (SEO & digital PR)
  22. Gabriela Covay (SEO & digital PR)
  23. Sean Chaudhary (SEO)
]]> Tue, 02 Jan 2024 12:19:00 +0000 John Wright John Wright 3221 Bring on 2024 with this best of compilation of Affiliate BI podcast guests to date covering last year. This episode represents the future of affiliate marketing and your guide to affiliate marketing for 2024. Bring on 2024 with this best of compilation of Affiliate BI podcast guests to date covering last year. This episode represents the future of affiliate marketing and your guide to affiliate marketing for 2024. affiliate marketing guide No No Creating Offers in Affiliate Marketing with Sean Chaudhary https://podcasts.castplus.fm/e/58z91mxn-creating-offers-in-affiliate-marketing-with-sean-chaudhary Creating Offers in Affiliate Marketing with Sean Chaudhary 23 No No 81zkwm70 This episode with Sean Chaudhary from AlchemyLeads could easily be broken into 2 episodes. One topic we get into is the idea of how to integrate an offer into your company whether you are a SaaS, agency or an affiliate. It seems offers and guarantees lead to sales. The 2nd part talks about plans for 2024 and one theme we touched on is delegating tasks. How to reach Sean

]]> Fri, 29 Dec 2023 11:53:00 +0000 John Wright John Wright 2287 This episode with Sean Chaudhary from AlchemyLeads could easily be broken into 2 episodes. One topic we get into is the idea of how to integrate an offer into your company whether you are a SaaS, agency or an affiliate. It seems offers and guarantees lead to sales. The 2nd part talks about plans for 2024 and one theme we touched on is delegating tasks. This episode with Sean Chaudhary from AlchemyLeads could easily be broken into 2 episodes. One topic we get into is the idea of how to integrate an offer into your company whether you are a SaaS, agency or an affiliate. It seems offers and guarantees lead to sales. The 2nd part talks about plans for 2024 and one theme we touched on is delegating tasks. creating offers, affiliate marketing, affiliate marketing offers, agency offers, agency gurantees No No Brand Building with Digital PR with Gabriela Covay https://podcasts.castplus.fm/e/x8ykzmz8-brand-building-with-digital-pr-with-gabriela-covay Brand Building with Digital PR with Gabriela Covay 22 No No l04zxnx0 Meet Gabriela Covay who is the founder of Bright Valley Marketing. What I thought was going to be a link building episode, was really a masterclass on brand building. Gabriela shares her insights on why and how affiliates can use digital PR for link building and more importantly, building a trusted brand that drives sales. You can get a hold of Gabriela Covay here

]]> Thu, 21 Dec 2023 16:22:00 +0000 John Wright John Wright 2510 Meet Gabriela Covay who is the founder of Bright Valley Marketing. What I thought was going to be a link building episode, was really a masterclass on brand building. Gabriela shares her insights on why and how affiliates can use digital PR for link building and more importantly, building a trusted brand that drives sales. Meet Gabriela Covay who is the founder of Bright Valley Marketing. What I thought was going to be a link building episode, was really a masterclass on brand building. Gabriela shares her insights on why and how affiliates can use digital PR for link building and more importantly, building a trusted brand that drives sales. digital PR, brand building, link building, Gabriela Covay No No How This Digital PR Link Building Agency Helps Affiliates with Fery Kaszoni https://podcasts.castplus.fm/e/x81r1kyn-how-this-digital-pr-link-building-agency-helps-affiliates-with-fery-kaszoni How This Digital PR Link Building Agency Helps Affiliates with Fery Kaszoni 21 No No 713zwmq0 Do you need a Digital PR Link Building Agency? Unless you can replicate the magic of what Fery Kaszoni can do, you should see what they can do for your business. Fery shares his story of how he got started as an SEO consultant and the breakthroughs he has had that has transformed his business as a struggling solo SEO consultant to the 70+ team agency it is today. If you are in need of unique quality links, Fery has offered to our listeners this offer: We give a £1,000 discount to anyone using the JOHN1000 code on our contact form if they buy a campaign at the £7,000 price. You can reach Fery on the following:

]]> Wed, 13 Dec 2023 10:47:00 +0000 John Wright John Wright 3119 Do you need a Digital PR Link Building Agency? Unless you can replicate the magic of what Fery Kaszoni can do, you should see what they can do for your business. Fery shares his story of how he got started as an SEO consultant and the breakthroughs he has had that has transformed his business as a struggling solo SEO consultant to the 70+ team agency it is today. If you are in need of unique quality links, Fery has offered to our listeners this offer: We give a £1,000 discount to anyone using the JOHN1000 code on our contact form if they buy a campaign at the £7,000 price. Do you need a Digital PR Link Building Agency? Unless you can replicate the magic of what Fery Kaszoni can do, you should see what they can do for your business. Fery shares his story of how he got started as an SEO consultant and the breakthroughs he has had that has transformed his business as a struggling solo SEO consultant to the 70+ team agency it is today. If you are in need of unique quality links, Fery has offered to our listeners this offer: We give a £1,000 discount to anyone using the JOHN1000 code on our contact form if they buy a campaign at the £7,000 price. No No Performance Marketing insights that affiliate managers should know with Simon Dunne https://podcasts.castplus.fm/e/4n9x77p8-performance-marketing-insights-that-affiliate-managers-should-know-with-simon-dunne Performance Marketing insights that affiliate managers should know with Simon Dunne 20 No No v07z6631 Meet Simon Dunne, founder of Your10k. Simon has been in affiliate marketing for a decade and his knowledge in performance marketing is what affiliate managers and operators should be reaching out to him for. Meet Simon Dunne, founder of Your10k.

You can reach Simon on LinkedIn here and visit his website Your10k.ie]]> Fri, 08 Dec 2023 12:11:00 +0000 John Wright John Wright 1967 Meet Simon Dunne, founder of Your10k. Simon has been in affiliate marketing for a decade and his knowledge in performance marketing is what affiliate managers and operators should be reaching out to him for. Meet Simon Dunne, founder of Your10k. Simon has been in affiliate marketing for a decade and his knowledge in performance marketing is what affiliate managers and operators should be reaching out to him for. performance marketing No No How Affiliate Programs Can Improve Their Results https://podcasts.castplus.fm/e/qn02klkn-how-affiliate-programs-can-improve-their-results How Affiliate Programs Can Improve Their Results 19 No No p1kr9290 What can affiliate programs do to earn more revenue and improve their business? The old method was to get affiliate managers to find more affiliates, problem solved, right? Not quite. While most programs are trying to solve the problem with volume, there are 3 things affiliate programs should be doing instead. 1. Use data to make data driven decisions 2. Use CRO to build better landing pages that convert better 3. Train your affiliate managers with the right tools so they can do their job better. Thu, 30 Nov 2023 11:37:00 +0000 John Wright John Wright 629 What can affiliate programs do to earn more revenue and improve their business? The old method was to get affiliate managers to find more affiliates, problem solved, right? Not quite. While most programs are trying to solve the problem with volume, there are 3 things affiliate programs should be doing instead. 1. Use data to make data driven decisions 2. Use CRO to build better landing pages that convert better 3. Train your affiliate managers with the right tools so they can do their job better. What can affiliate programs do to earn more revenue and improve their business? The old method was to get affiliate managers to find more affiliates, problem solved, right? Not quite. While most programs are trying to solve the problem with volume, there are 3 things affiliate programs should be doing instead. 1. Use data to make data driven decisions 2. Use CRO to build better landing pages that convert better 3. Train your affiliate managers with the right tools so they can do their job better. affiliate program tips, affiliate manager tools No No Affiliate Manager Insights with Sami Kurvinen https://podcasts.castplus.fm/e/68rkyyjn-from-affiliate-manager-to-affiliate-startup-with-sami-kurvinen Affiliate Manager Insights with Sami Kurvinen 18 No No 805zppj1 Sami Kurvinen is a long time friend in the affiliate marketing and iGaming industry. He was my favourite affiliate manager because he knew everything and he was hard working. Sami has evolved his career on all 3 pillars of the iGaming industry: first as a professional poker player, then an affiliate manager and now building his own affiliate sites. In this episode, Sami shares a lot of valuable insights that I think affiliate managers should pay attention to. Most affiliate managers focus on sales and are just doing their job, not really trying to evolve their career or to really understand the product they are promoting. I think this episode is valuable for anyone in iGaming or the affiliate marketing industry as a publisher or affiliate manager. You can reach Sami Kurvinen on his LinkedIn profile here. You can also find him on Facebook here and Instagram here. ]]> Thu, 23 Nov 2023 12:01:00 +0000 John Wright John Wright 1562 Sami Kurvinen is a long time friend in the affiliate marketing and iGaming industry. He was my favourite affiliate manager because he knew everything and he was hard working. Sami has evolved his career on all 3 pillars of the iGaming industry: first as a professional poker player, then an affiliate manager and now building his own affiliate sites. In this episode, Sami shares a lot of valuable insights that I think affiliate managers should pay attention to. Most affiliate managers focus on sales and are just doing their job, not really trying to evolve their career or to really understand the product they are promoting. I think this episode is valuable for anyone in iGaming or the affiliate marketing industry as a publisher or affiliate manager. Sami Kurvinen is a long time friend in the affiliate marketing and iGaming industry. He was my favourite affiliate manager because he knew everything and he was hard working. Sami has evolved his career on all 3 pillars of the iGaming industry: first as a professional poker player, then an affiliate manager and now building his own affiliate sites. In this episode, Sami shares a lot of valuable insights that I think affiliate managers should pay attention to. Most affiliate managers focus on sales and are just doing their job, not really trying to evolve their career or to really understand the product they are promoting. I think this episode is valuable for anyone in iGaming or the affiliate marketing industry as a publisher or affiliate manager. affiliate manager tips, affiliate management, Sami Kurvinen No No Affiliate Management Tracking & Tools Podcast with Clemence Dujardin https://podcasts.castplus.fm/e/08j2m5v8-affiliate-management-tracking-tools-podcast-with-clemence-dujardin Affiliate Management Tracking & Tools Podcast with Clemence Dujardin 17 No No 41p439y1 Meet Clemence Dujardin who is the group CEO of MyAffiliates. She is a thought leader when it comes to affiliate marketing as her company, MyAffiliates, is a fast growing and well established affiliate marketing software. Clemence shares her insights as to what she sees currently happening in affiliate marketing and in iGaming and we discuss the state of affiliate management today as more affiliate managers enter into this new career. Her accolades include winning CEO Woman of the year 2021 by Sigma Awards and B2B excellence award - Women in iGaming Diversity. You can reach Clemence at the following:

]]> Wed, 15 Nov 2023 06:35:00 +0000 John Wright John Wright 1634 Meet Clemence Dujardin who is the group CEO of MyAffiliates. She is a thought leader when it comes to affiliate marketing as her company, MyAffiliates, is a fast growing and well established affiliate marketing software. Clemence shares her insights as to what she sees currently happening in affiliate marketing and in iGaming and we discuss the state of affiliate management today as more affiliate managers enter into this new career. Her accolades include winning CEO Woman of the year 2021 by Sigma Awards and B2B excellence award - Women in iGaming Diversity. Meet Clemence Dujardin who is the group CEO of MyAffiliates. She is a thought leader when it comes to affiliate marketing as her company, MyAffiliates, is a fast growing and well established affiliate marketing software. Clemence shares her insights as to what she sees currently happening in affiliate marketing and in iGaming and we discuss the state of affiliate management today as more affiliate managers enter into this new career. Her accolades include winning CEO Woman of the year 2021 by Sigma Awards and B2B excellence award - Women in iGaming Diversity. affiliate management, affiliate management tools, affiliate marketing software, Clemence Dujardin, MyAffiliates No No Product Design & UX/UI in Affiliate Sites with Peter Loving https://podcasts.castplus.fm/e/286mx3jn-product-design-ux-ui-in-affiliate-sites-with-peter-loving Product Design & UX/UI in Affiliate Sites with Peter Loving 16 No No j127qx40 Peter Loving is the CEO and founder of UserActive, a SaaS design agency focused exclusively on SaaS app redesigns. So why did we have him on the podcast? I believe product designers are not making their way into affiliate sites and I wanted to get Peter's thoughts on this trend happening with the larger affiliate companies. You can find Peter at the following:

]]> Thu, 09 Nov 2023 10:59:00 +0000 John Wright John Wright 2244 Peter Loving is the CEO and founder of UserActive, a SaaS design agency focused exclusively on SaaS app redesigns. So why did we have him on the podcast? I believe product designers are not making their way into affiliate sites and I wanted to get Peter's thoughts on this trend happening with the larger affiliate companies. Peter Loving is the CEO and founder of UserActive, a SaaS design agency focused exclusively on SaaS app redesigns. So why did we have him on the podcast? I believe product designers are not making their way into affiliate sites and I wanted to get Peter's thoughts on this trend happening with the larger affiliate companies. product design, affiliate design No No How to Create Content for Affiliate Sites with Lashay Lewis https://podcasts.castplus.fm/e/x8v2l538-how-to-create-content-for-affiliate-sites-with-lashay-lewis How to Create Content for Affiliate Sites with Lashay Lewis 15 No No 70ykp8n0 Lashay Lewis helps SaaS companies create B2B content strategies. She also has experience building affiliate sites and flipping them. In this interview, we take her expertise as a content marketer and learn how all of her tips can be applied directly to affiliate marketing. The truth is, if you follow her advice and content strategies, you might not need to focus on SEO as much. Lashay Lewis is the founder of Authority Plug as a B2B content marketing strategist. She creates powerful content frameworks that any B2B SaaS company can use to drive meaningful traffic that converts. You can find Lashay Lewis at the following;


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]]> Wed, 01 Nov 2023 18:50:00 +0000 John Wright John Wright 2263 Lashay Lewis helps SaaS companies create B2B content strategies. She also has experience building affiliate sites and flipping them. In this interview, we take her expertise as a content marketer and learn how all of her tips can be applied directly to affiliate marketing. The truth is, if you follow her advice and content strategies, you might not need to focus on SEO as much. Lashay Lewis is the founder of Authority Plug as a B2B content marketing strategist. She creates powerful content frameworks that any B2B SaaS company can use to drive meaningful traffic that converts. Lashay Lewis helps SaaS companies create B2B content strategies. She also has experience building affiliate sites and flipping them. In this interview, we take her expertise as a content marketer and learn how all of her tips can be applied directly to affiliate marketing. The truth is, if you follow her advice and content strategies, you might not need to focus on SEO as much. Lashay Lewis is the founder of Authority Plug as a B2B content marketing strategist. She creates powerful content frameworks that any B2B SaaS company can use to drive meaningful traffic that converts. content marketing, affiliate content, content strategies, seo content, content guides, content planning No No Conversion Rate Optimization in Affiliate Marketing with Oliver Kenyon https://podcasts.castplus.fm/e/18p4vyz8-conversion-rate-optimization-in-affiliate-marketing-with-oliver-kenyon Conversion Rate Optimization in Affiliate Marketing with Oliver Kenyon 14 No No z1r936m0 In this episode, Oliver Kenyon discusses CRO and how it relates to affiliate marketing and how he believes most of the world is missing out on a great opportunity to double their business. At the heart of CRO is data analysis and AB testing with the occasional heat map too. Time stamp 0:00 - Intro 1:05 - How Oliver stumbles into CRO 6:45 - First steps in CRO 11:24 - What do you need to do a good A/B Split Test 16:19 - How many affiliates actually do CRO 17:36 - SEO vs CRO 21:14 - Oliver's take on affiliate marketing 21:57 - Does CRO and its relation with SEO? 24:00 - What the future looks like?: AI, communities and the importance of connection 26:08 - Heatmaps, CRO and automatization 28:56 - Could Oliver do without tools? The importance of knowledge, experience and context 32:00 - Prettier is not always better 33:42 - Last question: what do you see as the future of affiliate marketing as it intersects with business intelligence 35:17 - Final words and contact info Oliver Kenyon is a Conversion Rate Optimization expert as the co-founder of ConversionWise and the Conversion Rate Academy. 

]]> Wed, 25 Oct 2023 09:22:00 +0000 John Wright John Wright 2171 In this episode, Oliver Kenyon discusses CRO and how it relates to affiliate marketing and how he believes most of the world is missing out on a great opportunity to double their business. At the heart of CRO is data analysis and AB testing with the occasional heat map too. Time stamp 0:00 - Intro 1:05 - How Oliver stumbles into CRO 6:45 - First steps in CRO 11:24 - What do you need to do a good A/B Split Test 16:19 - How many affiliates actually do CRO 17:36 - SEO vs CRO 21:14 - Oliver's take on affiliate marketing 21:57 - Does CRO and its relation with SEO? 24:00 - What the future looks like?: AI, communities and the importance of connection 26:08 - Heatmaps, CRO and automatization 28:56 - Could Oliver do without tools? The importance of knowledge, experience and context 32:00 - Prettier is not always better 33:42 - Last question: what do you see as the future of affiliate marketing as it intersects with business intelligence 35:17 - Final words and contact info In this episode, Oliver Kenyon discusses CRO and how it relates to affiliate marketing and how he believes most of the world is missing out on a great opportunity to double their business. At the heart of CRO is data analysis and AB testing with the occasional heat map too. Time stamp 0:00 - Intro 1:05 - How Oliver stumbles into CRO 6:45 - First steps in CRO 11:24 - What do you need to do a good A/B Split Test 16:19 - How many affiliates actually do CRO 17:36 - SEO vs CRO 21:14 - Oliver's take on affiliate marketing 21:57 - Does CRO and its relation with SEO? 24:00 - What the future looks like?: AI, communities and the importance of connection 26:08 - Heatmaps, CRO and automatization 28:56 - Could Oliver do without tools? The importance of knowledge, experience and context 32:00 - Prettier is not always better 33:42 - Last question: what do you see as the future of affiliate marketing as it intersects with business intelligence 35:17 - Final words and contact info No No Blockchain & KYC in affiliate marketing with Jean-Michel Azzopardi https://podcasts.castplus.fm/e/xn16rvj8-blockchain-kyc-in-affiliate-marketing-with-jean-michel-azzopardi Blockchain & KYC in affiliate marketing with Jean-Michel Azzopardi 13 No No 7037z430 What does deepfakes, KYC and identity fraud have to do with affiliate marketing? More than you realize. In fact, blockchain technology is likely to infiltrate affiliate marketing and to some extent it already has. Blockchains are a ledger of truth where data can't be edited and commissions can't be stolen. This extends down to protecting the identities of affiliate marketers. Jean-Michel Azzopardi is a cybersecurity expert with experience and passion for all things blockchain related. In this episode he shares his take on how blockchain will have a positive impact on the entire affiliate marketing ecosystem. He also believes that AI is going to empower blockchain tech and that the 2 will feed each other. You can connect with Jean-Michel Azzopardi here:


]]> Thu, 19 Oct 2023 21:32:00 +0000 John Wright John Wright 2595 What does deepfakes, KYC and identity fraud have to do with affiliate marketing? More than you realize. In fact, blockchain technology is likely to infiltrate affiliate marketing and to some extent it already has. Blockchains are a ledger of truth where data can't be edited and commissions can't be stolen. This extends down to protecting the identities of affiliate marketers. Jean-Michel Azzopardi is a cybersecurity expert with experience and passion for all things blockchain related. In this episode he shares his take on how blockchain will have a positive impact on the entire affiliate marketing ecosystem. He also believes that AI is going to empower blockchain tech and that the 2 will feed each other. What does deepfakes, KYC and identity fraud have to do with affiliate marketing? More than you realize. In fact, blockchain technology is likely to infiltrate affiliate marketing and to some extent it already has. Blockchains are a ledger of truth where data can't be edited and commissions can't be stolen. This extends down to protecting the identities of affiliate marketers. Jean-Michel Azzopardi is a cybersecurity expert with experience and passion for all things blockchain related. In this episode he shares his take on how blockchain will have a positive impact on the entire affiliate marketing ecosystem. He also believes that AI is going to empower blockchain tech and that the 2 will feed each other. blockchain, affiliate marketing, blockchain affiliate No No Why AI content is here to stay with Michał Suski from Surfer SEO https://podcasts.castplus.fm/e/08j22m68-why-ai-content-is-here-to-stay-with-michal-suski-from-surfer-seo Why AI content is here to stay with Michał Suski from Surfer SEO 12 No No 41p44351 Meet Michał Suski who's one of the co-founders of Surfer SEO which is one of the fastest growing SEO tools and content tools on the market. Michał is also the Head of Innovation at Surfer as the company takes a data first approach when it comes to optimizing your websites for content. One of the key takeaways is that 25% to 30% of Surfer's userbase are using the AI content tools. Why? Simply put, he shares that AI content often beats your average content writer that you hire in terms of quality and research. AI content is here to stay and we need to embrace it just like their AI content author. Wait, what about detecting AI content? Try Surfer's AI content detector here https://surferseo.com/ai-content-detector/ More about Michał Suski and Surfer SEO

]]> Thu, 12 Oct 2023 09:19:00 +0000 John Wright John Wright 1979 Meet Michał Suski who's one of the co-founders of Surfer SEO which is one of the fastest growing SEO tools and content tools on the market. Michał is also the Head of Innovation at Surfer as the company takes a data first approach when it comes to optimizing your websites for content. One of the key takeaways is that 25% to 30% of Surfer's userbase are using the AI content tools. Why? Simply put, he shares that AI content often beats your average content writer that you hire in terms of quality and research. AI content is here to stay and we need to embrace it just like their AI content author. Wait, what about detecting AI content? Try Surfer's AI content detector here https://surferseo.com/ai-content-detector/ Meet Michał Suski who's one of the co-founders of Surfer SEO which is one of the fastest growing SEO tools and content tools on the market. Michał is also the Head of Innovation at Surfer as the company takes a data first approach when it comes to optimizing your websites for content. One of the key takeaways is that 25% to 30% of Surfer's userbase are using the AI content tools. Why? Simply put, he shares that AI content often beats your average content writer that you hire in terms of quality and research. AI content is here to stay and we need to embrace it just like their AI content author. Wait, what about detecting AI content? Try Surfer's AI content detector here https://surferseo.com/ai-content-detector/ Surfer SEO, ai content, seo, ai seo, Michał Suski No No Capturing demand in affiliate marketing with Chris Walker from Refine Labs https://podcasts.castplus.fm/e/4n9vv7v8-demandgen-vs-lead-gen-in-affiliate-marketing-with-chris-walker Capturing demand in affiliate marketing with Chris Walker from Refine Labs 11 No No v0755650 Does the knowledge that Chris Walker teaches in B2B marketing, personal branding and demand generation and capture transfer over to affiliate marketing? I thought it would and there was only one way to find out. I asked Chris Walker, CEO & founder of Refine Labs, some tough questions about his take on affiliate marketing and if the same principles in B2B marketing can apply to B2C affiliate marketing. Time stamps 0:00 - Introduction 01:31 -Chris Walker 02:41 - Self Attribution in B2C space 04:06 - A huge miss in the use of data 05:20 - Companies should know about demand capture but also about demand creation 07:19 - AI tools and automation 08:15 - Advertisement vs word to mouth 09:54 - Opinion leaders vs Affiliates 11:24 - How to find your purpose 12:59 - How your mindset influence your opportunities 17:40 - Owning an audience 20:18 - Linkedin, YouTube, TikTok, Podcasts and Affiliate Marketing 22:34 - How to look and use data 24:45 - The future of affiliate marketing as it intersects with business intelligence 27:05 - How to contact Chris Let me just say I was blown away at how much Chris seems to know about marketing in general. He might not work in the affiliate marketing industry, but if he were to ever cross over, either we are doomed or it would be something to celebrate. This podcast is beyond insightful and you gotta listen to this one. Chris is also the host of the Revenue Vitals podcast which is probably the number 1 B2B podcast out there. More about Chris Walker and Refine Labs

]]> Wed, 04 Oct 2023 09:36:00 +0000 John Wright John Wright 1667 Does the knowledge that Chris Walker teaches in B2B marketing, personal branding and demand generation and capture transfer over to affiliate marketing? I thought it would and there was only one way to find out. I asked Chris Walker, CEO & founder of Refine Labs, some tough questions about his take on affiliate marketing and if the same principles in B2B marketing can apply to B2C affiliate marketing. Time stamps 0:00 - Introduction 01:31 -Chris Walker 02:41 - Self Attribution in B2C space 04:06 - A huge miss in the use of data 05:20 - Companies should know about demand capture but also about demand creation 07:19 - AI tools and automation 08:15 - Advertisement vs word to mouth 09:54 - Opinion leaders vs Affiliates 11:24 - How to find your purpose 12:59 - How your mindset influence your opportunities 17:40 - Owning an audience 20:18 - Linkedin, YouTube, TikTok, Podcasts and Affiliate Marketing 22:34 - How to look and use data 24:45 - The future of affiliate marketing as it intersects with business intelligence 27:05 - How to contact Chris Let me just say I was blown away at how much Chris seems to know about marketing in general. He might not work in the affiliate marketing industry, but if he were to ever cross over, either we are doomed or it would be something to celebrate. This podcast is beyond insightful and you gotta listen to this one. Chris is also the host of the Revenue Vitals podcast which is probably the number 1 B2B podcast out there. Does the knowledge that Chris Walker teaches in B2B marketing, personal branding and demand generation and capture transfer over to affiliate marketing? I thought it would and there was only one way to find out. I asked Chris Walker, CEO & founder of Refine Labs, some tough questions about his take on affiliate marketing and if the same principles in B2B marketing can apply to B2C affiliate marketing. Time stamps 0:00 - Introduction 01:31 -Chris Walker 02:41 - Self Attribution in B2C space 04:06 - A huge miss in the use of data 05:20 - Companies should know about demand capture but also about demand creation 07:19 - AI tools and automation 08:15 - Advertisement vs word to mouth 09:54 - Opinion leaders vs Affiliates 11:24 - How to find your purpose 12:59 - How your mindset influence your opportunities 17:40 - Owning an audience 20:18 - Linkedin, YouTube, TikTok, Podcasts and Affiliate Marketing 22:34 - How to look and use data 24:45 - The future of affiliate marketing as it intersects with business intelligence 27:05 - How to contact Chris Let me just say I was blown away at how much Chris seems to know about marketing in general. He might not work in the affiliate marketing industry, but if he were to ever cross over, either we are doomed or it would be something to celebrate. This podcast is beyond insightful and you gotta listen to this one. Chris is also the host of the Revenue Vitals podcast which is probably the number 1 B2B podcast out there. demand gen, demand generation, Chris Walker, Refine Labs, Revenue Vitals No No Affiliate SEO Secrets: Dive Deep with Matt Diggity https://podcasts.castplus.fm/e/lnq0zyr8-affiliate-seo-secrets-dive-deep-with-matt-diggity Affiliate SEO Secrets: Dive Deep with Matt Diggity 10 No No 81n4n5j1 Matt Diggity gives an SEO masterclass that includes affiliate marketing. Year after year, people keep asking if SEO is dead and Matt thinks there has never been a better time to be in SEO and to get started in SEO and affiliate marketing. There is a lot of timeless, evergreen, SEO tips in this episode and it is one that you'll want to listen carefully and take notes. Matt Diggity is a very successful SEO and you can find and follow him at the following:

]]> Wed, 27 Sep 2023 00:48:00 +0000 John Wright John Wright 1600 Matt Diggity gives an SEO masterclass that includes affiliate marketing. Year after year, people keep asking if SEO is dead and Matt thinks there has never been a better time to be in SEO and to get started in SEO and affiliate marketing. There is a lot of timeless, evergreen, SEO tips in this episode and it is one that you'll want to listen carefully and take notes. Matt Diggity gives an SEO masterclass that includes affiliate marketing. Year after year, people keep asking if SEO is dead and Matt thinks there has never been a better time to be in SEO and to get started in SEO and affiliate marketing. There is a lot of timeless, evergreen, SEO tips in this episode and it is one that you'll want to listen carefully and take notes. No No Data Driven SEO with Victor Karpenko of SeoProfy https://podcasts.castplus.fm/e/l8q05vxn-data-driven-seo-with-victor-karpenko-of-seoprofy Data Driven SEO with Victor Karpenko of SeoProfy 9 No No 80n43r90 Victor Karpenko is an affiliate and an SEO expert who owns SeoProfy. He shares a few SEO case studies and another look at how he uses data to make better and fastest decisions for running his sites and working with SEO clients. I'll share a story within this episode that should inspire people to think differently about SEO. Take a vacuum cleaner that is high quality but costs $12,000. Nobody is looking for a vacuum cleaner that expensive but maybe you'll find people looking for 'how to start a car detailing business' in which you tell them this vacuum cleaner is the best and needed and you'll be able to make money in no time including getting financing for your business. Victor advocates that everything is about intent and that is reflected down to your content as well as your design. You can connect with Victor Karpenko on LinkedIn.

His SEO agency is SeoProfy and his SEO link tool is LinkChecker.pro. ]]> Wed, 20 Sep 2023 11:25:00 +0000 John Wright John Wright 1993 Victor Karpenko is an affiliate and an SEO expert who owns SeoProfy. He shares a few SEO case studies and another look at how he uses data to make better and fastest decisions for running his sites and working with SEO clients. I'll share a story within this episode that should inspire people to think differently about SEO. Take a vacuum cleaner that is high quality but costs $12,000. Nobody is looking for a vacuum cleaner that expensive but maybe you'll find people looking for 'how to start a car detailing business' in which you tell them this vacuum cleaner is the best and needed and you'll be able to make money in no time including getting financing for your business. Victor advocates that everything is about intent and that is reflected down to your content as well as your design. Victor Karpenko is an affiliate and an SEO expert who owns SeoProfy. He shares a few SEO case studies and another look at how he uses data to make better and fastest decisions for running his sites and working with SEO clients. I'll share a story within this episode that should inspire people to think differently about SEO. Take a vacuum cleaner that is high quality but costs $12,000. Nobody is looking for a vacuum cleaner that expensive but maybe you'll find people looking for 'how to start a car detailing business' in which you tell them this vacuum cleaner is the best and needed and you'll be able to make money in no time including getting financing for your business. Victor advocates that everything is about intent and that is reflected down to your content as well as your design. SEO case studies, Seoprofy, SEO tools, Victor Karpenko No No B2B SaaS Software & Affiliate Marketing Tips with Joran Hofman https://podcasts.castplus.fm/e/489vrv5n-b2b-saas-software-affiliate-marketing-tips-with-joran-hofman B2B SaaS Software & Affiliate Marketing Tips with Joran Hofman 8 No No v175p581 Joran Hofman is one of the founders of Reditus which is a B2B SaaS affiliate program software helping SaaS companies launch their affiliate program. Joran is also the host of Grow your B2B SaaS podcast and he's also built his own affiliate site promoting various SaaS products. In this episode, Joran shares all the tips he's learned in customer success and how to apply it to B2B affiliate marketing and how this can translate to B2C success. You can find Joran Hofman on LinkedIn and also learn more about his SaaS affiliate program platform at getreditus.com. ]]> Wed, 13 Sep 2023 01:47:00 +0000 John Wright John Wright 1698 Joran Hofman is one of the founders of Reditus which is a B2B SaaS affiliate program software helping SaaS companies launch their affiliate program. Joran is also the host of Grow your B2B SaaS podcast and he's also built his own affiliate site promoting various SaaS products. In this episode, Joran shares all the tips he's learned in customer success and how to apply it to B2B affiliate marketing and how this can translate to B2C success. Joran Hofman is one of the founders of Reditus which is a B2B SaaS affiliate program software helping SaaS companies launch their affiliate program. Joran is also the host of Grow your B2B SaaS podcast and he's also built his own affiliate site promoting various SaaS products. In this episode, Joran shares all the tips he's learned in customer success and how to apply it to B2B affiliate marketing and how this can translate to B2C success. B2B saas, SaaS affiliate program, affiliate program software, Reditus, Joran Hofman No No Solving compliance in affiliate marketing with Ian Sims of Rightlander https://podcasts.castplus.fm/e/28x3410n-solving-compliance-in-affiliate-marketing-with-ian-sims-of-rightlander Solving compliance in affiliate marketing with Ian Sims of Rightlander 7 No No 60m4rl61 Ian Sims is the founder of Rightlander which is a compliance tool built for the affiliate marketing industry. In this episode, Ian touches on why compliance is important to everyone in the affiliate marketing ecosystem and why being compliant can help you improve your conversion rate. We also talk about the role AI plays in affiliate compliance and some of the compliance issues facing the affiliate marketing industry today.
To learn more visit rightlander.com or find Ian Sims on LinkedIn. You can also email Ian at ian.sims@rightlander.com]]> Thu, 07 Sep 2023 09:29:00 +0000 John Wright John Wright 2234 Ian Sims is the founder of Rightlander which is a compliance tool built for the affiliate marketing industry. In this episode, Ian touches on why compliance is important to everyone in the affiliate marketing ecosystem and why being compliant can help you improve your conversion rate. We also talk about the role AI plays in affiliate compliance and some of the compliance issues facing the affiliate marketing industry today. Ian Sims is the founder of Rightlander which is a compliance tool built for the affiliate marketing industry. In this episode, Ian touches on why compliance is important to everyone in the affiliate marketing ecosystem and why being compliant can help you improve your conversion rate. We also talk about the role AI plays in affiliate compliance and some of the compliance issues facing the affiliate marketing industry today. compliance, affiliate compliance, affiliate marketing compliance, Rightlander No No A data driven iGaming affiliate platform: ReferOn https://podcasts.castplus.fm/e/vn501998-a-data-driven-igaming-affiliate-platform-referon A data driven iGaming affiliate platform: ReferOn 6 No No 80qywll0 Meet David Harris and Vladyslav Bondarenko from ReferOn. ReferOn is a new iGaming affiliate platform powering the next generation of affiliate programs. These guys don't want to just build another affiliate program platform, they want to innovate and build the best one out there. In this podcast they discuss how by automating as many tasks, operators and affiliate managers can make data driven decisions to run their business more efficiently. To learn more visit ReferOn.com or email sales@referon.com.

The guests for this episode are David Harris and Vladyslav Bondarenko. ]]> Wed, 30 Aug 2023 09:51:00 +0000 John Wright John Wright 2289 Meet David Harris and Vladyslav Bondarenko from ReferOn. ReferOn is a new iGaming affiliate platform powering the next generation of affiliate programs. These guys don't want to just build another affiliate program platform, they want to innovate and build the best one out there. In this podcast they discuss how by automating as many tasks, operators and affiliate managers can make data driven decisions to run their business more efficiently. Meet David Harris and Vladyslav Bondarenko from ReferOn. ReferOn is a new iGaming affiliate platform powering the next generation of affiliate programs. These guys don't want to just build another affiliate program platform, they want to innovate and build the best one out there. In this podcast they discuss how by automating as many tasks, operators and affiliate managers can make data driven decisions to run their business more efficiently. ReferOn, affiliate program, affiliate program software, affiliate software No No SEO dashboards with Kyle Roof https://podcasts.castplus.fm/e/v850rwmn-seo-dashboards-with-kyle-roof SEO dashboards with Kyle Roof 5 No No 81qy9jz1 This episode had me writing lots of notes on looking at SEO data and building the right SEO dashboard for you. Kyle specifically has SEO courses dedicated to building dashboards and explains why every SEO should do it even though only 0.01% actually do it. You can reach Kyle at kyleroof.com and also find him on LinkedIn. ]]> Wed, 23 Aug 2023 08:00:00 +0000 John Wright John Wright 2047 This episode had me writing lots of notes on looking at SEO data and building the right SEO dashboard for you. Kyle specifically has SEO courses dedicated to building dashboards and explains why every SEO should do it even though only 0.01% actually do it. This episode had me writing lots of notes on looking at SEO data and building the right SEO dashboard for you. Kyle specifically has SEO courses dedicated to building dashboards and explains why every SEO should do it even though only 0.01% actually do it. seo tools, seo data, seo dashboard No No Mastering Google Tag Manager with Julian Juenemann of MeasureSchool https://podcasts.castplus.fm/e/x8v21q68-mastering-google-tag-manager-with-julian-juenemann-of-measureschool Mastering Google Tag Manager with Julian Juenemann of MeasureSchool 4 No No 70ykq7z0 Julian Juenemann is the founder of MeasureSchool which he teaches the data-driven way of digital marketing. In this episode he shares that Google Tag Manager (GTM) is a no-code solution that can be easier to adopt than most realize. It can also be a very powerful tool where your site and situation differs from another. How to reach Julian and his projects
Julian Juenemann on LinkedIn
MeasureSchool.com
MeasureSummit]]> Wed, 16 Aug 2023 02:20:00 +0000 John Wright John Wright 1917 Julian Juenemann is the founder of MeasureSchool which he teaches the data-driven way of digital marketing. In this episode he shares that Google Tag Manager (GTM) is a no-code solution that can be easier to adopt than most realize. It can also be a very powerful tool where your site and situation differs from another. Julian Juenemann is the founder of MeasureSchool which he teaches the data-driven way of digital marketing. In this episode he shares that Google Tag Manager (GTM) is a no-code solution that can be easier to adopt than most realize. It can also be a very powerful tool where your site and situation differs from another. Google Tag Manager, Looker Studio, Measureschool, Measure Summit No No Data skills and courses with Sam McKay from Enterprise DNA https://podcasts.castplus.fm/e/68rm6xvn-data-skills-and-courses-with-sam-mckay-from-enterprise-dna Data skills and courses with Sam McKay from Enterprise DNA 3 No No 805yv250 Sam McKay is the CEO and founder of Enterprise DNA which helps professionals master data skills and upskill in ai. If you want to know what the future of data and affiliate marketing looks like, Sam highlights why data professionals will never be out of a job. In this episode, Sam highlights how data can be used for improved personalization with customer experience and how the affiliate marketing industry can easily do a 10x all by leveraging data.
https://www.linkedin.com/in/sammckayenterprisedna/
Enterprise DNA

This podcast is brought to you by StatsDrone]]> Fri, 04 Aug 2023 01:13:00 +0000 John Wright John Wright 3264 Sam McKay is the CEO and founder of Enterprise DNA which helps professionals master data skills and upskill in ai. If you want to know what the future of data and affiliate marketing looks like, Sam highlights why data professionals will never be out of a job. In this episode, Sam highlights how data can be used for improved personalization with customer experience and how the affiliate marketing industry can easily do a 10x all by leveraging data. Sam McKay is the CEO and founder of Enterprise DNA which helps professionals master data skills and upskill in ai. If you want to know what the future of data and affiliate marketing looks like, Sam highlights why data professionals will never be out of a job. In this episode, Sam highlights how data can be used for improved personalization with customer experience and how the affiliate marketing industry can easily do a 10x all by leveraging data. data skills, data courses, ai skills, enterprise dna, Sam McKay No No Advanced tracking and analytics with Allan Stone of Intelitics https://podcasts.castplus.fm/e/286mzrrn-advanced-tracking-and-analytics-with-allan-stone-of-intelitics Advanced tracking and analytics with Allan Stone of Intelitics 2 No No j1278vv0 Allan Stone, CEO of Intelitics, knows there is a gap in the market when it comes to operator tracking tools for any affiliate program. Allan has a take on the iGaming space that operators need better tracking tools and tech. He knows performance marketing well and what these types of affiliates need to be successful and to work with any operator. The next wave of change in iGaming will be happening with data. Listen in to hear Allan's view on the industry and what the future of affiliate marketing will look like for us all. Allan Stone is the CEO and co-founder of Intelitcs which is a leading software solution to launch affiliate programs and affiliate networks. 

You can Reach Allan Stone on LinkedIn
https://www.linkedin.com/in/allanfstone/
or reach out to Intelitics]]> Thu, 03 Aug 2023 15:33:00 +0000 John Wright John Wright 2042 Allan Stone, CEO of Intelitics, knows there is a gap in the market when it comes to operator tracking tools for any affiliate program. Allan has a take on the iGaming space that operators need better tracking tools and tech. He knows performance marketing well and what these types of affiliates need to be successful and to work with any operator. The next wave of change in iGaming will be happening with data. Listen in to hear Allan's view on the industry and what the future of affiliate marketing will look like for us all. Allan Stone, CEO of Intelitics, knows there is a gap in the market when it comes to operator tracking tools for any affiliate program. Allan has a take on the iGaming space that operators need better tracking tools and tech. He knows performance marketing well and what these types of affiliates need to be successful and to work with any operator. The next wave of change in iGaming will be happening with data. Listen in to hear Allan's view on the industry and what the future of affiliate marketing will look like for us all. Intelitics, affiliate program software, affiliate network software, affiliate programs, affiliate tracking solutions, dynamic variables No No Data meets affiliate marketing with Kevin Hartman author of Digital Marketing Analytics https://podcasts.castplus.fm/e/18p4wm38-data-meets-affiliate-marketing-with-kevin-hartman-author-of-digital-marketing-analytics Data meets affiliate marketing with Kevin Hartman author of Digital Marketing Analytics 1 No No z1r92px0 The future of affiliate marketing, according to Kevin Hartman, is using data visualization tools to tell better data stories as well as using data for better personalization in communicating with customers. From our discussions on the podcast and outside of it, Kevin believes the affiliate marketing industry as a whole can benefit immensely with more companies and people bringing in data science and analytics to the industry. Data viz and Business Intelligence tools are going to move the industry forward and accelerate the revenue growth. Kevin Hartman is the author of Digital Marketing Analytics and an expert in data visualization.
You can reach Kevin Hartman on LinkedIn at
https://www.linkedin.com/in/iamkevinhartman/
Email khartman@nd.edu

This podcast is brought to you by StatsDrone]]> Thu, 03 Aug 2023 12:29:00 +0000 John Wright John Wright 1551 The future of affiliate marketing, according to Kevin Hartman, is using data visualization tools to tell better data stories as well as using data for better personalization in communicating with customers. From our discussions on the podcast and outside of it, Kevin believes the affiliate marketing industry as a whole can benefit immensely with more companies and people bringing in data science and analytics to the industry. Data viz and Business Intelligence tools are going to move the industry forward and accelerate the revenue growth. The future of affiliate marketing, according to Kevin Hartman, is using data visualization tools to tell better data stories as well as using data for better personalization in communicating with customers. From our discussions on the podcast and outside of it, Kevin believes the affiliate marketing industry as a whole can benefit immensely with more companies and people bringing in data science and analytics to the industry. Data viz and Business Intelligence tools are going to move the industry forward and accelerate the revenue growth. digital marketing analytics, kevin hartman, affiliate bi, affiliate data analytics, data visualization, dataviz No No