(00:02:21) From One-Man Shop to Thriving Organization

(00:06:37) The Power of Hustling for Success

(00:11:45) Growth and success through rejection in sales

(00:15:48) The Importance of Valuing Good Employees

(00:17:28) Delegating for Business Growth and Success

(00:26:55) Outsourcing for Time and Cost Efficiency

(00:30:28) The Power of Entrepreneurial Mentoring

My name is Jay Aigner, CEO of JDAQA a software testing agency with around $2M ARR. Father of 5, student pilot, and amateur astrophotographer. My 5 for 5 (5 am wakeup, workout, stretch, meditate, and journal) has been something friends, family members, and fans of my podcast have keyed on as something they really appreciate. 
 I also host a podcast called The First Customer where I interview successful founders about how they got their first customer.
 I've been featured on a couple podcasts and would be honored to be a guest on your show. I think I would provide a relatable story for your audience as someone who went from the 9-5 to consulting to the freedom of running my own business. My family is also currently being featured in a documentary about time management and successful people spend it.

(00:02:34) Need for Wholesome Children's Literature

(00:06:04) Burnout in Writing

(00:10:20) Ghostwriting

(00:15:19) Balancing Editor Suggestions

(00:24:44) The Importance of Book Cover and Marketing Blurb

(00:29:38) Connecting with Carrie Pierce

Carrie E. Pierce has written professionally for over twenty years, building a solid international reputation. During that time, Carrie discovered there was a real need for wholesome, quality children’s literature that could also be enjoyed by parents and grandparents as they read aloud. She understood the concern parents and grandparents felt as they struggled to find children’s stories they could trust and feel good about sharing with the young ones in their lives. Because of that realization, Carrie understands how important it is to keep storytime safe. 
 Eager to fill this niche, she began prayerfully crafting quality stories from the heart that contain important life lessons; written in a style that doesn’t talk ‘down’ to children.  
 Carrie’s stories always contain age-appropriate themes - free of agendas and teach wholesome, important life lessons.  
 Having experienced heartbreak and tragedy firsthand and seeing many of her dreams come true, Carrie speaks with a rich insight into the human heart and an honest voice holding nothing back. 
 
 Born in New Orleans and raised in Central Texas, Carrie now lives in Idaho. Over her lengthy career as a seasoned guest, Carrie has proven compelling and forthright. You- and your listeners- won’t be disappointed! 
 Morgan Pierce Media & Publishing is a premium-level, hybrid publisher that removes the intimidation often felt on the publishing journey by providing authors with the comprehensive publishing services they need before, during, and after their book launch.

(00:01:43) Joanne Bolt

(00:05:20) Podcasting

(00:14:35) Purpose

(00:17:59) Offer

(00:25:34) Evolution of Podcasting

(00:29:13) Effectiveness of Smaller Podcasts

(00:35:03) Joanne Bolt's Resources

Joanne Bolt is a southern momma with a snarky attitude who ran a $56 million dollar real estate team before turning to her true passion-helping women build the business they dream of. Host of The B-Word Podcast and founder of Podcast(H)er Network, Joanne builds community for women podcasters to get out of the messy middle and into action to achieve their unapologetically ambitious goals. 

If you want to learn more about the P.R.O.F.I.T system that Joanne talked about in the episode go to www.joannebolt.com/profit

(00:10:08) The Benefits of Giving

(00:11:18) Building a Successful Business

(00:13:43) Knowing Your Target Market

(00:21:45) Importance of Perspective

(00:24:31) Personalization in Marketing

(00:30:08) Writing and Publishing a Book 

Bio: 

Are your audience members seeking new ways to grow their business?  Let me take them back to the future and share my knowledge on generating business by being clear on their target market, building relationships and generating referrals. 
 I've supported thousands of business people to take their business to new heights through my role as BNI Melbourne Central Executive Director.  I’m a CPM (Certified Practicing Marketer) who has corporate experience but lives in and loves the small business world. 
 I've also run several of my own businesses as well as done time in corporate - so it's fair to say, I know my stuff!  
 If you want dry and boring, I'm not your guy.

(00:11:09) Creating a Movement

(00:13:13) Disrupting the Industry

(00:16:26) Ethical Publishing

(00:27:22) Building a Business with Integrity

(00:29:16) Connecting with Bridgit 

Bio:

Bridgit is a game-changing Leadership Coach who uses a conscious and ethical approach to help her clients achieve success in both their businesses and personal lives. She is known for her straight-talking, no-nonsense approach and her weekly community "THE REVOLT WEEKLY" which serves as a support group for rule-breaking individuals looking for inspiration, guidance, and real talk. Bridgit is a leader of a revolution and her community is filled with like-minded individuals ready to break free and create something extraordinary. 

(00:06:47) Receivable Savvy

(00:08:20) The process of publishing a book

(00:16:37) Importance of courage

(00:19:52) Importance of carving out real estate in someone's mind for your business

(00:30:57) Marketing for solopreneurs

(00:35:17) Leveraging author status 

Bio:

Ernie Martin is a seasoned marketing and communications professional and the author of Nobody Cares About Your Business - The 8 universal marketing principles every entrepreneur must know to make customers LOVE their business. With an impressive career spanning over 30 years, Ernie has earned a reputation for excellence in his field. 
 Ernie’s extensive experience has seen him collaborate with numerous Fortune 500 companies, including Delta Air Lines, Georgia-Pacific, and Kimberly-Clark, as well as organizations such as Centers for Disease Control and Prevention and the Business Payments Coalition in collaboration with the Federal Reserve Bank of Minneapolis.
 Ernie is also the founder and CEO of Receivable Savvy, a research and content development consultancy helping finance professionals master order-to-cash founded in 2015, 
 A graduate of Xavier University of Louisiana, Ernie holds a Bachelor of Science in Marketing, has acted as a substitute adjunct professor, and regularly mentors entrepreneurs and small business owners as they launch and grow their companies. 

Episode Outline: 
(00:00:00) Transitioning from Corporate America to Entrepreneurship

(00:05:58) Building Authentic Connections for List Growth

(00:11:43) Building Email List through DM Conversations

(00:16:19) Magazine Publishing Process

(00:21:16) Impostor Syndrome and Authentic Marketing

(00:26:09) Promoting Master Class in "Be a Confident Entrepreneur" Group

 
Bio:
Tracy Beavers has more than twenty years experience in sales and marketing. As the owner of three businesses, she understands the rollercoaster of entrepreneurship. She loves sales, she loves networking, and she wants you to love it too!

Prior to becoming an entrepreneur, Tracy had corporate careers that spanned several industries: insurance, lending, real estate, and sales. Throughout every career, one fact remained constant: her love of people and her passion to help them WIN. Her ability to build relationships with others and listen to their needs is the bedrock of her success. 
 
 As a business/sales coach, Tracy has helped hundreds of entrepreneurs scale to their next level with a clear roadmap for success. She is a public speaker, and a published author. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. She is the creator of two online courses: “Business Visibility Made Easy” and “Be A Confident Entrepreneur”. She has a group coaching program and offers private 1:1 coaching for clients wanting a VIP custom experience.  
 
 Tracy graduated cum laude from the University of Tulsa in 1992.She and her husband Jon reside in Arkansas, have two children and a beloved English labrador. 

 

(00:00:00) Becoming Bingeable

(00:06:48) The Power of Podcasting

(00:12:18) Struggles with Writing and Publishing

(00:17:54) The Power of Sharing

(00:23:30) The Power of Combining Podcasting and Writing

(00:29:07) Building a Platform: The Power of Podcasting

(00:34:34) The Importance of Owning Your Audience 

Bio:
Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. 
 As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell. 

(00:00:00) Tony Robbins and the Power of Firewalking

(00:06:42) Reluctance to Participate in Firewalk

(00:12:24) Firewalking Experience

(00:17:50) The Power of Firewalking

(00:23:44) The Power of Taking Action

(00:29:41) The Power of Small Decisions

(00:35:49) Dave Albin's Journey to Sobriety

(00:41:43) Author to Authority podcast 

Dave Albin was born in 1954 at Queen of Angels Hospital in Hollywood, California to a single mother. He was adopted by his Aunt & Uncle on his mother’s side at the age of 5. His adoptive parents told Dave they were not his parents at the age of 11. Later that year both his adoptive parents started drinking. 
 This is where Dave’s life took a hard turn.
 Dave tried alcohol at the age of 12. By the time he was 14 he was experimenting with hard drugs. Grossly addicted to drugs and alcohol he joined AA some 20 years later in June 1988.
 This is when Dave was introduced to the personal development industry. He attended a seminar with Tony Robbins in 1995 where he did is first firewalk. Dave went on to work for Tony Robbins for just shy of 20 years as Tony’s Firewalk Captain.
 Dave retired from the Anthony Robbins Companies in 2014 shortly after GOOGLE hired him to put on an event for them.. Firewalk Productions, LLC was born in 2014. Dave has done gigs for NASA, Heineken, The Entrepreneurs Organization (EO), RE Max, Chick-fil-A, Pruvit, Google, NI, NC Chiropractic Association, Wayne Dyer, T Harv Eker, CRISP Video, Tony Robbins and many others.
 Dave currently lives in the Appalachian Mountains in Ashe County North Carolina.

Use code 6828 for a wonderful discount on Dave’s course coming up in October at www.FirewalkAdventures.com 

(00:00:00) You Don't Have a Sales Problem

(00:06:31) Building a Successful Business

(00:11:47) Building a Successful Business

(00:17:04) The Importance of Hiring the Right People

(00:22:51) The Importance of Sales in Business Growth

(00:28:54) Importance of Compatibility in Business

(00:34:21) Scaling a Business through Niche Focus 

Bio: 

Donnie Boivin is an entrepreneur and serves as CEO and Founder of Success Champions and Success Champion Networking. Donnie is considered one of the leading global minds on sales, business development, and business growth. He is the first person to make sales and business development relatable and human. 
 Donnie is a community builder at heart — he builds champions. Today he helps small business owners leverage sales and business development to grow and then scale their business through Success Champion Networking, Badass Business Summit, Champions Table Masterminds, and the Champions 90 Challenge.
 
 In addition to running multiple businesses, Donnie runs a full working farm with goats chickens ducks, turkeys, and geese., his podcast ‘Growth Mode’ ranks among the top podcasts globally. He is a five-time Best Selling Author and a highly sought-after public speaker. 

(00:06:36) Overcoming Fear and Finding Freedom

(00:11:55) Marketing in a Changing Market

(00:17:56) Prospecting and Selling

(00:23:19) The Importance of a Second Pair of Eyes

(00:28:58) The Power of One: Simplify and Strategize

 
Bio:
When I started writing, the process felt unnatural. I never made it past remedial English throughout my early academic years, so I feared people would see me as a fraud. 
 My first step was enrolling in a local community college. I took every English class offered, including Shakespeare and creative writing. I later attended writer's conferences and continued to tap on my keyboard.
 
 My articles appeared in Charles Stanley's In Touch Magazine, Chicken Soup for the Soul, Gospel Publishing House, Faith and Fitness Magazine, newspapers, and various offline and online publications. But that's not all…
 
 In 2015, I was among 30,000 contestants from 126 countries competing in the most prestigious international speech competition. I was scared to death, but I had to overcome my fear of public speaking. 
 
 As a result, I became Toastmasters' 1st Place Champion for District 33, which positioned me as one of the world's top 100 speakers. That single event opened many speaking opportunities.
 
 As a former radio talk show host, conference workshop speaker, and podcast guest, I know people need answers. So I help them find clarity and renewed purpose through serving others with their products and services.  
 
Dreams begin with you. It takes daily resilience to plan, create, and unleash your brilliance. 
 
 Yes, there are internal and external challenges along the way, but the benefit far outweighs the struggles. Together we can become a positive influence in the world. 

Episode Outline:  
(00:00:50) Building Sustainable Business with High Ticket Offers

(00:06:24) Transformative High-Ticket Business Growth Strategies

(00:10:47) Results-Driven High Ticket Programs for Entrepreneurs

(00:12:46) Nurturing Industry Connections for Business Growth

(00:20:57) Sheryl Plouffe's Weather Network to Icon Maker

(00:30:09) Collaborative Podcasting for Business Expansion and Success

 
Bio:
Welcome to today's episode with Sheryl Plouffe, a visionary co-founder of ICONMAKER®, where she and her partners have propelled coaches, consultants, and entrepreneurs to achieve six and seven-figure successes through high-margin programs and strategic podcasting. With over $3 million in client sales since 2023, Sheryl's leadership is transformative. Before entering the business world, she spent two decades as a Canadian television anchor and executive at The Weather Network. Today, she's here to share invaluable insights on scaling businesses and maximizing podcasting effectiveness. Let's get started!

Attend our next ICONMAKER Workshop, and Discover How To Earn Seven Figures From A Business Podcast.

Episode Outline: 
(00:02:10) Passion-driven Entrepreneurship: From Corporate Career to Agency

(00:07:00) Engage Readers with Captivating Introductions in Blogging

(00:10:28) Engaging Readers: The Power of Statistics

(00:14:37) Enhancing Mobile User Experience with Structured Posts

(00:23:02) Direct Readers with Clear Calls to Action

(00:27:16) Strategic Impact of Content Editors

 
Bio:
About Me I'm Jon, a professional proofreader, editor, and writer. I also run an editing and writing agency. I help businesses improve their written content to attract more people to their websites and convert them into new clients. Target Audience My expertise primarily caters to business owners and entrepreneurs who want to transform their existing blogs and newsletters into their most reliable source for getting new clients and sales. I understand the challenges they face and offer editing and writing services that focus on helping clients increase their expertise, authoritativeness, and trustworthiness in their fields. Achievement  Since I started in 2021, I've: Achieved Top Rated status on Upwork (awarded to the top freelancers on the site) with a 100% Job Success Score Developed working relationships with over 20 companies, providing the highest quality in editing and writing services. Grew an editing and writing agency from the ground up that now has multiple long-term clients and continues to expand. Become an expert editor and writer in the Functional Medicine field. Just for Fun On a lighter note, when I'm not working, I’m playing electric guitar in a local rock band. We cover everything from Fleetwood Mac to Post Malone (we do a killer reggae version of “Overdrive”!).

This is my business's web page, where people can learn more about the services I provide, book a call with me, and download a free blog self-assessment checklist to help them gain new visitors and customers by improving their existing blog.

Episode Outline: 
(00:01:45) Storytelling Strategies for Building Authentic Brands

(00:09:44) "Surviving and Thriving: Lessons from Hudson"

(00:18:44) Transforming Self-Belief Through Personal Narratives

(00:20:10) Transformative Power of Shared Triumph Stories

(00:22:28) Creating Tangible Solutions for Positive Outcomes

(00:30:11) Impactful Self-Published Books for Target Audience

(00:32:36) Profitable Opportunities for Authors Through Storytelling

 
Bio:
Bill Blankschaen is the founder and Chief Story Architect of StoryBuilders, a creative team of storytellers who share his passion for helping people live a story worth telling and serving them with excellence in genuine, high-trust relationships. StoryBuilders tells stories that make the world a better place by creating compelling books and learning experiences that turn ideas into greater impact, influence, and income. A New York Times Bestselling writer, Bill and his team work with a variety of influencers like John C. Maxwell and Maxwell Leadership, Kevin Harrington from Shark Tank, Lewis Howes, Michael Hyatt (Full Focus), Rory and A.J. Vaden, Zig Ziglar and family, Je  Allen, Stu McLaren, entrepreneurs, corporate leaders, business coaches and consultants, political figures, cultural voices, athletes, comedians, fitness gurus, psychologists, and even faith leaders at some of the largest churches in America. The books, resources, and experiences they have created have already impacted millions of people—and they’re just getting started!

Do you want to write a book, but don't know where to start or even if it will even happen? This CTA link will allow the listener to connect with StoryBuilders and find out options for writing a book, creating the base for a book, course creation, etc. or even exploring what the listener's needs are. If we are a great fit we will provide some options, if not we will suggest other entities that can help them find what they need. Regardless, this is a free consultation and the first step toward achieving something that has lingered in the background for years, but hasn't had any traction.

 

Episode Outline:
(00:09:36) Value-driven Audience Engagement for Business Growth

(00:13:25) Strategic Value-Driven Information Marketing
Approaches

(00:16:00) Prioritizing Client Needs for Business Success

(00:18:40) Empathy-Driven Client Communication Strategies

(00:22:28) Mapping Customer's Sales Journey for Success

(00:26:04) Testing Lead Magnets for Audience Resonance

 
Bio:
With almost 4 decades of launching, leading, and mentoring over 250 businesses, Jannette knows what works for entrepreneurs and what doesn't! Add in 35+ years of personal development facilitation and coaching expertise and you have someone who knows how to get the 4 inches between your ears working so that your business can work!

https://www.facebook.com/groups/purposeandprofitsisterhood

Episode Outline: 
(00:04:32) Personalized Website Branding for Enhanced Conversions

(00:12:01) Compelling Headlines: Capturing Visitor Attention
Online

(00:16:51) Engaging Headlines for Audience Attention

(00:19:09) "Engaging Readers with Impactful Headlines"

(00:26:08) Building Credibility with Testimonials and Social
Proof

(00:34:33) Effective Sales Conversion Strategies Using Social
Proof

 
Bio:
Gerry Black is a B2B Online Marketing Strategist and Copywriter
Hi! I’m a Canadian-based, online marketing and copywriting strategist with over 25 years of sales and marketing experience.
I work with small business owners, entrepreneurs and professionals to help them identify the leaks, gaps and missing elements in their online and offline marketing that is costing them money.
My skills and experience were developed in the only environment that matters – in the marketplace working on the real-life challenges small business owners are confronted with.
The guidance I provide is focused on making sure my clients have the sales and marketing fundamentals in place that are based on proven, timeless principles and strategies that work.
Although I’ve worked with blue chip clients like Siemens, Kimberly Clark and Kenworth, I much prefer to to focus my efforts on helping small business owners how to increase their sales.

I’m the author The CLIC Website Sales Leads System – a step-by-step playbook designed to explain how to create a compelling online presence that converts lookers into clients and customers. Bob Bly, Best-Selling Author and the man McGraw Hill calls, “America’s top copywriter”  said this about CLIC:

‘I have read 100’s of eBooks over the years, and not always, but usually learn something from each and every one…including this one. Gerry shows you, in 4 easy steps, how to attract more website visitors, and convert more of them to paying lifetime customers. I found that Gerry’s writing style and explanation of strategies very easy to understand, and more importantly, easy to implement.’

I have presented marketing seminars for groups like Indigo Marketing – a firm that focuses on Financial Advisors. I’ve also been a guest on BlogTalk radio and created a marketing video for Small Today – a community of entrepreneurs and business owners looking for ways to generate more leads, sales and profit.

I write web copy, promotional emails, lead magnets, landing pages and and other online marketing materials clients need to sell their products and services to businesses.

Last year, I created Invisible Selling – a free, 3-video sales training mini-course drawn from the exact same system I use to help business owners who lack formal sales training close more sales.

Prior to becoming a marketing and copywriting strategist, I was an award-winning sales professional in the advertising industry. I hold a B.A. in journalism from Concordia University and was trained by American Writers and Artists (AWAI) as a direct response copywriter.

 To schedule a free, no-obligation phone chat where we can talk about what’s going on in your business and how we can work together to increase your sales, call me at 905-716-7130 or email me at gerry@marketingwriter.ca

 

Episode Outline:
(00:06:31) "Secret Superpower: Daily Actions for Success"

(00:15:02) Embracing Growth Through Personal Excellence Journey

(00:17:48) "Empowering Teams for Business Efficiency"

(00:20:05) Effective Delegation for Business Success

(00:21:57) Task Delegation for Efficient Business Growth

(00:26:21) Embracing Authentic Voice in Writing and Publishing

(00:30:12) Publisher Compatibility Evaluation for Authors

Dan Storey is an author, trainer, and motivational speaker who has spent years studying the principles of personal motivation and behavioural psychology to answer two simple questions - why do we do what we do and can we influence this? As a master practitioner and trainer of NLP (neurolinguistic programming) and with a Master’s Degree in Behavioural Decision Sciences, Dan Storey truly understands the mental processes it takes to be successful in transforming the results you get in life. Through becoming one of the top natural physique bodybuilders in the UK, Dan Storey has put these principles into action to show what is possible when you put your mind to it. Dan has made it his mission to help people unleash their true potential and live life at a level they only dreamed possible.

Personal Transformation Blueprint is my book that outlines the mental challenges associated with making major changes in life. People often set goals but fail to achieve them because of the same mental patterns that run for everyone. Understanding and overcoming these mindset elements is the way to guarantee success in any change you want to make.

 

Episode Outline: 
(00:02:39) Building Emotional Connections in Sales

(00:12:38) Active Listening in Sales Differentiation

(00:15:05) Enhancing Sales Skills Through Online Platforms

(00:21:24) Building Relationships in Sales Through Chicken Poop

(00:23:27) Emotional Relationship-Building for Successful Sales

(00:29:20) Engaging Readers Through Conversation: Book Outreach
Strategy

(00:33:20) Relationship Building through Meaningful
Conversations

 
Bio:
Since 2017, Sales Coach and Game-Changing Trainer to Top Producers, Joe Pallo has guided 100’s of clients across multiple industries to double or triple production without working harder. His point of differentiation is his emphasis on mastering the art of the emotional connection. Building on 35+ years of direct selling experience and well over 30,000 sales calls, he empowers top performers to follow his E.A.R.N.I.N.G™ Sales System to bring about decisive and lasting results across industries ranging from financial services to retail to agriculture. He says that the two most powerful words in sales are “What else?” They are also the most underused.

By making mistakes that have cost the sale, Joe has great advice on how that can be avoided through his E.A.R.N.I.N.G™ Sales System that your audience can use today. It’s a great tool to assist in selling more in less time. Check it out for yourself today!

 

Episode Outline:
(00:02:31) Essential Videos for Business Marketing Success

(00:06:41) Harnessing Video's Marketing Potential Through
Testing

(00:14:45) Transformative Customer-Centric Video Storytelling

(00:16:28) Transformation Stories: Building Trust Through
Testimonials

(00:18:14) Crafting Videos Aligned with Target Audience

(00:28:30) Lead Magnet Book Strategy for Authors

 
Bio:
Meet Mark Wonderlin, the visionary founder of Mosaic Media Films, a leading force in the world of video production and marketing. With a passion for crafting creative business videos that don't just captivate but convert, Mark has carved a niche for himself in the video marketing industry. As the driving force behind Mosaic Media Films, Mark brings more than expertise in video production – he brings a strategic marketing mindset. What sets his company apart is the unwavering focus on the marketing side of video content. Mark collaborates closely with clients, delving into the sales & marketing strategies of their businesses and funnels. This deep understanding allows him to create videos strategically tailored to drive traffic and boost sales. In the digital world where content is king, Mark stands out by not just creating visually stunning videos but by ensuring they align seamlessly with the client's broader marketing objectives. Mark and his team’s commitment to excellence and innovation has earned Mosaic Media Films the highest-rated video production company in Austin.

For viewers who want to learn more about video but don't know where to start, you can get a variety of great tools, quizzes, checklists, and videos for Free (no email required) by going to Mosaic Media Films Dot Com Forward Slash Resources.

Episode Outline: 
(00:00:02) Enhancing Business Growth Through Influencer Strategies

(00:03:02) Expert Positioning Through Industry-Relevant Books

(00:10:35) Impactful ROI through Business Books

(00:10:59) Expertise Showcased Through Book Business Cards

(00:26:25) Emotional Rollercoaster of Book Creation Process

(00:29:10) Spousal Support: Writing Journey's Pillar

 
Bio:
Public speaking coach for 19 years. Has done public speaker for 37 years. Author of the 6-time award-winning book, The Captivating Public Speaker. Creator of the AMP'D Speaking Framework™. TEDx coach. Contributor to the PodMatch Host Mastery Guide. Contributor to the PodMatch Guest Mastery Guide BIO. Peter believes that everyone should be able to confidently share their knowledge and experience. As a public speaking coach, he specializes in helping professional speakers, authors, consultants, and executives be calm, confident, and credible® every time they speak. Throughout his childhood, Peter dealt with a lisp and a stutter. Consequently, he grew up shy and introverted, avoiding communicating with others as much as possible. When he got into the business world, he quickly realized that his lack of presentation skills kept him at a disadvantage. So first, he tried to improve his skills with self-study, but that took too long, and he missed the feedback a coach would provide. Then he went for group training. That was amazing, but he wanted to be an even better public speaker. So he got personal training and now credits his public speaking coaches for much of his business success. Over the past 18 years, Peter has helped professionals from around the corner to those in Fortune 100 companies develop into speakers who understand how to craft and deliver presentations that engage, persuade, and inspire, ultimately helping them increase their impact, influence, and income. For 36 years, Peter has been speaking and training at conferences and other events in more than 50 countries. His subject? You guessed it ... public speaking. Peter is the host of Public Speaking with Peter George, a twice-weekly podcast that focuses on public speaking tips and techniques. His guests range from highly recognized speakers to those not yet so well known. However, all are there to share their experience, expertise, and advice with his listeners. Peter's 6-time award-winning book, The Captivating Public Speaker: How to Engage, Impact, and Inspire Your Audience Every Time, is available on Amazon and Peter's website, PeterGeorgePublicSpeaking.com. Peter's greatest enjoyment in his business is when his clients develop extraordinary presentation skills and, if not more so, create a level of confidence they didn't know they could achieve.

There, your listeners can: Order my book , download more than 50 public speaking tips and learn about my coaching services

 

Episode Outline: 
(00:08:12) Empathy-driven Sales Strategy for Entrepreneurs

(00:08:35) Mastering Finesse Skills for Entrepreneurial Success

(00:15:13) Strategic Sales Approach: Quality over Quantity

(00:18:10) "Active Listening: Key to Building Trust"

(00:18:10) Building Rapport Through Active Listening

(00:18:10) Engaging Through Active Listening for Effective
Communication

 
Bio:
Jake is a pioneer in conversational dynamics and a highly regarded fractional Chief Learning Officer. He is revolutionizing sales through his 'Adaptive Conversational Blueprint,' turning sales professionals into relational architects capable of forging profound connections with prospects. Integral to his approach is the 2/10 Rule, which challenges traditional perspectives on conversation and emphasizes the importance of rhythm and cadence. With a rich background spanning 30 years, Jake has shared his expertise in training and development across six countries, impacting over 10,000 individuals. A master mason and father of four, Jake seamlessly blends practical experience and insightful wisdom in his pursuit of the perfect conversation.

Any audience member can book a free one hour consult with me to explore how we can elevate their game. Whether they're an individual hungry to boost sales or a company needing top-notch training without hiring a full-time Chief Learning Officer, I've got your back. In our session, we'll assess if we're the perfect match and I'll arm them with actionable strategies they can use immediately.

 

Episode Outline: 
(00:02:14) "Strategically Publishing a Book for Career Growth"

(00:11:12) Persistence and Resilience in Client Acquisition

(00:14:06) "Strategic Book Writing for Career
Transition"

(00:20:38) "Multi-Threading Book Publishing and Marketing
Services"

(00:22:43) Optimizing Amazon Recommendations through Strategic
Launches

(00:27:06) Leveraging Written Work for Career Advancement

(00:30:40) Surviving Feast or Famine in Ghostwriting

 
Bio:
Richard Lowe is a professional ghostwriter and author. His passion is to help businesses and individuals write books that showcase their expertise, build credibility and tell their story. Richard has written and published 63 books on a variety of subjects (including 2 Kindle bestsellers), ghostwritten 48+ books, and authored over a thousand articles for blogs and social media. Listeners will learn how to get started on their book, what to do and what to avoid, how to get published, and how to sell copies of their book.

https://thewritingking.youcanbook.me

Listeners who want help writing a book can schedule a free, no obligation call to get some advice and help them overcome their barriers.

 

Episode Outline: 
(00:01:33) "Maximizing Business Potential through Thought Leadership"

(00:14:15) Leveraging Language: Unleashing Financial Success
Through Communication

(00:21:28) Enhancing Book Monetization with Unique Offerings

(00:24:04) Certification Program Revenue Generation Strategy

(00:31:27) "Adapting Legal Thrillers into Visual
Media"

(00:33:36) Strategic Communication for Lasting Impact

 
Bio:
Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer and the founder of www.SamePagePublishing.com. Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses. Experts turn their words into wealth. Winner of the Outstanding Nonfiction Book of the Year Award, Aurora’s book “Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book" shares 7 ways to generate 7 figures. Aurora will share how the right words can dramatically increase income, impact, and influence. Everybody needs a bit of magic in their life. Aurora’s new fantasy series, “Magic, Mystery and the Multiverse” is a fun, fast-paced adventure for young adults. It won the Readers’ Choice award, Best Teen book. Aurora loves to talk about issues that matter and create engaging and entertaining content that adds value. Business topics: the neuroscience of communication, marketing, pivoting, and creating multiple streams of income. Creative topics: how to turn books into movies, lessons learned writing fiction and non-fiction, publishing, and more. A popular media guest, Aurora has been featured on ABC-TV, CBS-TV, KTLA-TV, Huffington Post, Elle magazine, Oprah Radio, The Rebel Author podcast, and more. To learn more, visit: www.AuroraWinter.com/media. To book Aurora as a podcast guest, email PR.aurorawinter@gmail.com or text (816) 447-1886. Gifts for your audience are here: www.turnwordsintowealth.com and www.magicmysteryandthemultiverse.com

Learn more about the new fantasy series "Magic, Mystery and the Multiverse" by Aurora M. Winter. Get access to "sneak peeks" of new books. Follow our next Kickstarter launch. There's no cost or obligation! See why "Magic, Mystery and the Multiverse" won the American Fiction Award, Readers' Choice Award, and was a #1 New Release on Amazon. This fun, fast-paced fantasy series shines a light on the importance of free speech, friendship, and family. Or, if. you prefer, you can share this website for other bonuses: www.TurnWordsIntoWealth.com

 

Episode Outline: 
(00:00:50) Establishing Authority Through Book Promotion

(00:07:44) "Author's Passion-Driven Writing for Client Conversion"

(00:09:20) Proactive Book Promotion for Authors

(00:27:38) Leveraging Books and Platforms for Author Promotion

(00:34:19) Resilience and Opportunity: Dave's Hudson Miracle Story

(00:35:07) Elevate Your Brand with Book Publishing

 
Bio:
Henry DeVries, MBA, is a business development columnist, host of Agency Rainmaker TV, and the CEO of Indie Books International, a company he cofounded in 2014 to work with small to midsized agency owners and marketing consultants who want to attract high-paying clients by marketing with a book and speech. In his writing and speaking he shares in humorous ways many pragmatic strategies that can double sales and achieve marketing returns of 400 percent to 2,000 percent. Since 2010, he has ghostwritten, coauthored, and published more than 300 business books, including his McGraw-Hill bestseller How to Close a Deal like Warren Buffett—now in five languages, including Chinese. Henry has hosted or been a guest on over 50 podcasts to date. On a personal note, Henry is a baseball nut. A former Associated Press sportswriter, he has visited forty-four major league ballparks and has three to go before he “touches ’em all.”

Episode Outline: 
(00:00:50) Utilizing Local Media for Entrepreneurial Publicity

(00:04:32) Navigating Business Finances for Entrepreneurs

(00:08:05) Enhancing Visibility: Crafting Compelling Media
Messages

(00:19:30) Free Resources for Effective Publicity Campaigns

 
Bio:
 Jill Lublin is a 25+ year Media Magnet.  She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Jack Canfield and Barbara Corcoran, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales.  These lead and profit generating formulas are included in her signature program, the Publicity Breakthrough Bootcamp and her monthly Kindness Circles.

Challenge: Ready To Go From The Best-Kept Secret To Respected Authority Almost Overnight? Join me on the short 3-Day Publicity Challenge to discover the strategies you can use to gain massive visibility and attract the leads, clients, and referrals you need to take your business to the next level… Even if you’re a one-man or one-woman team… No one’s heard of you before… And you have ZERO experience in PR.

Episode Outline: 
(00:01:21) Efficient Virtual Assistance Enhances Entrepreneurial Focus

(00:07:21) Transparent Relationship: Clients and VAs Direct
Connection

(00:16:25) Enhancing Entrepreneur Productivity with VA
Assistance

(00:22:28) Weekly Meetings for Productivity and Accountability

(00:28:01) Optimizing Business Tasks Through Effective
Delegation

(00:33:17) Enhancing Productivity through Delegating Tasks
Efficiently

 
Bio:
In the competitive virtual assistant (VA) sector, Beejel Parmar stands out as both a disruptor and innovator. Inspired by 'The 4-Hour Work Week,' he launched his VA venture by hiring three assistants. Within weeks he was working with VA service company and helped expand the operations from 100 to over 500 VAs over the span of a decade. In 2019, Beejel introduced a groundbreaking VA service, setting a new industry benchmark with a direct hire, no mark-up fee approach. This model, emphasizing community and transparency, attracted skilled VAs and built trust through face-to-face training and events, benefiting both clients and VAs financially. Beejel's influence reaches worldwide, sharing his expertise in productivity, outsourcing, and VA services across eight countries. A prominent speaker, his innovative outlook on equitable outsourcing showcases the impact of innovation and community, proving transformative ideas can redefine industries. He is a sought-after speaker often invited to share his knowledge and experience at workshops, masterminds, networking events, and podcasts... with a simple, yet profound message… delegate or drown!

Free Outsourcing ROI Guide, with questions to help someone decide what to outsource, what to outsource first, best options for hiring Virtual Assistants.

Episode Outline:
(00:00:02) Elevate Your Brand with Published Books Podcast

(00:02:59) Micro-Influencers: Targeted Marketing Through Data
Insights

(00:04:14) Follower-Count Based Influencer Collaborations for
Brands

(00:20:33) Targeted Marketing Impact with Micro-Influencers

(00:20:43) Targeted Micro Influencers for Enhanced Engagement

(00:20:43) Data-Driven Influencer Selection for Marketing
Success

 
Bio:
Christian Brown is the co-founder and chief marketing officer of Glewee, the easiest and fastest all-in-one influencer marketing platform that connects brands and creators through collaboration and paid social media brand deals. As a co-founder and leader of marketing, Brown worked closely with the CEO, Dylan Duke, to scale Glewee from its early days of sticky note ideas into the fully-fledged brand it is today. Centered around community, innovation and fluidity, Glewee’s entire brand evolution and refinement have been the labor of love for Brown since the company’s founding. From crafting the image and cultural identity internally as a team to building out the public perception from the ground up, Brown channels his passion and leadership every day into ensuring all aspects of the brand align seamlessly with Glewee’s larger vision. Alongside these responsibilities, Brown leads the marketing department of ten people, a carefully selected cohort of like-minded Gen Z innovators collectively focused on growing an industry-disrupting platform. To learn more about Christian Brown or Glewee, please visit www.glewee.com or you can follow them on any major social media platform.

If you are looking to get started with influencer marketing, you can create a free account on Glewee's end-to-end influencer marketing platform here. On our platform, we have over 10,000+ pre-vetted influencers and creators to work with for as low as $100 per post. Brands and companies can launch a campaign in minutes and start working with pre-vetted creators right away on Glewee.

 

Episode Outline:
(00:02:54) Balancing Expectations in Sales Team Onboarding

(00:06:37) Aligning Expectations for Successful Sales Outcomes

(00:09:39) Cultivating Trust through Entrepreneur-Salespeople
Relationship Building

(00:19:47) Sales Success Through Gradual Expectation Setting

(00:21:14) Salespeople Evaluation Period for Optimal Fit

(00:23:01) Mastering Checkpoints: Sales Training Challenges
Explored

(00:33:10) Engaging with Bryan Charleau's Sales Insights

 
Bio:
I am a University of Concordia Graduate with 10+ years of sales experience. I am a former university athlete, currently work full-time in sales, and Author of the book "Pitching Sales! A Complete Guide to Becoming a Sales Professional" This book takes a unique perspective on sales by providing mentorship and guiding the reader through how to prepare and build foundational skills to become a sales professional rather than techniques and methods on selling itself.

This is the link where they can pick up the book on Amazon. It is offered in Paperback, Ebook, and Audible.

 

Episode Outline: 
(00:10:32) Optimizing Sales Strategies for Business Growth

(00:14:46) Niche Market Specialization for Agency Growth

(00:16:19) Founder-Led Sales Trap Escape Techniques

(00:24:40) Product-Knowledge Driven Sales Team Formation

(00:26:07) Earnings Alignment Strategy for Sales Motivation

(00:32:53) Becoming a Niche Market Expert for Success

 
Bio:
Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in helping agency founders scale revenue. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to simplify growth and escape founder-led sales.

You can download a free audiobook version of: "Anyone, Not Everyone. A Proven System to Escape Founder-Led Sales" today. In it, you'll learn the five steps to transform from a generalist to a vertical market specialist.

Episode Outline: 
(00:17:05) Architectural Elements: TED Talk Structure Insights

(00:22:13) Impactful TED Style Communication Training

(00:24:43) "Effective Visuals Enhance Message Delivery in
TED Talks"

(00:28:44) Crafting Sticky Personal Stories for Engagement

(00:36:36) Crafting Memorable Professional Narratives for
Business Success

(00:37:15) Attracting High Level Clients Through Storytelling

 
Bio:
Devin D. Marks is the nation’s leading TED-style speaking coach. Called “The TED Talk Whisperer” by clients and media outlets, Devin has trained 100s of speakers for TED, TEDx, and TED-style talks — including Harvard’s Dr. Robert Waldinger for his breakaway talk, What Makes a Good Life?, now clocking more than 47-million views. The spread-worthy ideas of Devin’s clients are catalytic, with 100s-of-millions of worldwide views.

Episode Outline 
(00:00:02) Creating Tailored Networking Groups for Growth

(00:02:56) Building Professional Relationships through
Networking Groups

(00:04:07) Cultivating Integrity and Personal Connections in
Networking

(00:15:50) Integrity-Focused Networking Groups Drive Business
Success

 
Bio:
Bill is the Co-founder of Start a Network, a SaaS development company, which is about to launch a Group Management and Communication Platform and App on February 15, 2024. Bill believes their product will revolutionize the way many community groups, organizations and professional and social networking groups operate and communicate nationwide! Bill is the consummate serial entrepreneur and visionary. Bill has been at the forefront of several industries to include the resume bank, career fair, and jobsite industries. Bill was also one of the pioneers of the martial arts movement in the United States. Bill began training in Judo in elementary school approximately 60 years ago. 2024 will mark 50 years since he first traveled to Okinawa to train under his long-time instructor and friend, Nakamura, Ankichi Sensei who will be 98 in June.

Right now it is simply a link to our website where is the option to download a free e-book or join our purchase our product.

 

Episode Outline: 
(00:00:51) Standing Out: The New Better in Business

(00:10:52) 

Strategic Pillars for Market Differentiation

(00:13:07) Strategic Business Success through Differentiation
Strategies

(00:19:26) Experiential Books for High-Level Client Growth

(00:22:06) Becoming an Impact Warrior through Branding Strategy

(00:35:04) Creating Unique Customer Experiences for Profit
Maximization

 
Bio:
Helping Business Owners Discover WILDLY SUCCESSFUL MARKETING IDEAS DANIEL DEN became fascinated with marketing and sales almost two decades ago. Today he is the co-creator of the X Factor Effect methodology where he and his team have helped over 20,000 students and clients grow their businesses. Daniel teaches that “Different is the new Better” and his framework includes nine pillars for differentiating your business so that you can become a market leader or category king. For several years, Daniel traveled the world full time with his wife and four children. They continue to travel often and now live in Florida.

Receive The FREE "Ideas That Influence" Book PLUS FREE Box Experience! Just pay shipping and handling.

 

Episode Outline: 
(00:02:33) Refining Introductions: Key to Personal Branding

(00:03:21) Crafting Memorable Introductions for Success

(00:14:31) Crafting a Compelling Brand Voice with Humor

(00:17:54) Personal Stories: Building Trust Through
Introductions

(00:27:17) Crafting a Professional Persona: Balancing Identities

(00:29:37) Shaping Personal Legacy through Branding Perception

 
Bio:
Hersh Rephun is the MESSAGE Therapist™. He's worked with startups and billion-dollar brands, challengers and market leaders, fledgling filmmakers and Oscar winners, and it comes down to this: all branding is personal. Many of his clients have been with him throughout their careers. He says, "If you're a Founder or CEO, and you and I connect, my hope is to work with you long after our brains have been uploaded."

CTA:   It all starts with a 45-minute Discovery Call

Episode Outline: 
(00:01:18) "Lessons in Resilience: Hudson Miracle Survivor"

(00:12:44) Drawing Strength from Faith and Unity

(00:16:09) Empathy and Resilience in Crisis Survival

(00:18:43) The Impact of One Degree Shifts

(00:21:12) "The Power of Unity and Resilience"

(00:24:28) Surviving the Miracle on the Hudson

(00:29:12) Resilience & Authenticity: Public Speaking
Transformation Journey

(00:34:08) Mentorship and Support in Adversity Recovery

(00:37:02) Transformative Power of Embracing Personal Story

(00:45:20) Navigating Publishing Pitfalls for Successful
Authorship

(00:53:40) Cultural Fit and Alignment in Collaborations

 
Bio:
Dave Sanderson is a nationally recognized leadership speaker, accomplished author, and inspirational survivor of what is known as "The Miracle on the Hudson." As the last passenger off US Airways Flight 1549, which had to ditch into the river, he took the lessons he learned from that profound experience in the frigid water. He emerged from the wreckage with a mission to encourage others to do the right thing and share how to bounce back with resiliency to address any adversity they may face. He is an author and contributing author of three internationally bestselling books, including Moments Matter, Brace for Impact, and From Turmoil to Triumph. After thirty-six years in sales and sales leadership with roles in companies such as ADP, Peoplesoft, KPMG, and Oracle, Dave founded his executive coaching and personal leadership firm, Dave Sanderson Speaks International, on January 15, 2014. In addition to his 36 years in sales and sales leadership, he was the Director of Security for Tony Robbins for over ten years and was recently named one of the top 100 Leadership Speakers in Inc.com. Over the last ten years, his talks have raised over $14.8M USD for the American Red Cross. He lives in Charlotte, NC, with Terri, his wife of 37 years, and has four children: Chelsey, Colleen, Courtney, and Chance.

Episode Outline: 
(00:03:11) The Vital Role of Sales Process Operations

(00:07:40) "Strategic Approach: Sales as a Numbers
Game"

(00:12:37) Rinse-and-Repeat Sales Process for Business Growth

(00:17:23) Structured Approach for Long-Term Sales Success

(00:22:21) Generosity and Expertise in Sales Process

(00:23:43) Strategic Knowledge Sharing for Client Success

(00:29:16) The Journey of Bringing Books to Life

 
Bio:
Brook Bishop has 20+ years in the business of Personal Development and human elevation. Brooks experience spans Business Consulting, Practice Management, Personal and Business Coaching, Live Events, and Product Development/Launches. Brook has had the privilege to work with the biggest names in Personal Development, from the largest Real Estate Coaching company in the world (Buffini and Company) as their Director of Sales to working alongside Tony Robbins for 15 years as his Executive of Business Solutions. In addition, Brook has partnered and supported the Chiropractic community with Dr Timothy Gay, Dr. James Sigafoose and Dr Reggie Gold. In the world of Coaching Brook has worked with over 50,000 individual coaching clients from every walk of life in virtually every country on Earth. He’s created coaching training, corporate coaching programs, and coaching sales strategies from his vast experience and coaching studies. In his personal life Brook is a “Rogue-Maverick”. Known to break the mold and consistently think outside the box. He’s always pushing the edge with crazy fitness and diet routines. He has a loving and passionate marriage of 10 years with his beautiful wife Rain and their 3 children. Their approach to parenting is anything but conventional. They abide by what they call “Passionate Parenting”. They teach their children through their passions—through traveling the world, survival skills, exposing them to a variety of cultures and religions and encouraging them to think outside the box in all areas of life. Contribution is a key part of Brooks life. Brook actively supports Operation Underground Railroad, the Surfrider Foundation, and Feed America. In his local community he gives back weekly at his Martial Arts studio (where he holds multiple black belts) by helping teach the next generation of future leaders.

This is our Close Everyone Sales Toolkit. This is our proprietary system that has brought in over $100M in coaching revenue for the top coaching companies on Earth.

Episode Outline: 
(00:04:31) Insightful Questioning for High Ticket Sales

(00:06:19) Educational Relationship Building in Sales Strategy

(00:08:38) Client Relationship Building for High-Ticket Sales

(00:16:33) Client-Oriented Inquiry for Building Rapport

(00:24:31) Proactively Educating Prospects to Prevent Objections

(00:32:01) Optimizing Sales Cycle for High-Value Clients

 
Bio:
When I launched my consulting firm in a new city where I had no contacts or network, and went from zero sales to high 6 figures in under 14 months, people started asking me how I did it. My secret was merging marketing and sales into a simple, cohesive approach that is aligned with how my ideal clients buy. I call this approach Eliminating the Friction Effect. I’m originally from the UK and have spent almost 2 decades helping B2B experts and consultants scale their businesses by working with their ideal clients: Clients who buy faster, spend more, truly value your services and tell their friends!

https://www.linkedin.com/in/deanisaacs/

Visit Dean’s website to learn about how he helps B2B businesses, consultants and experts systematically growth their revenue and scale their businesses.

 

Episode Outline:
(00:08:34) Leveraging Affiliate Programs for Business Growth

(00:12:04) Strategic Affiliate Collaborations for Service Industry Growth

(00:16:58) Cultivating Ethical Partnerships for Effective Affiliation

(00:19:27) Enhancing Partnerships through Love Language Understanding

(00:25:14) Strategic Partnership Building for Business Success

(00:30:17) Specialists Enhancing Personal and Business Growth

 
Bio:
Joey is a highly sought-after omni-channel marketing consultant with over +14 years of experience managing industry-leading health and wellness brands helping his clients generate over $100 Million in combined sales. Joey’s a specialist in creating systems for scale, a savvy marketer, and an entrepreneur with a no-B.S. approach to life and business. He’s helped scale an e-commerce business and doubled revenue for partnerships for 6 years straight while earning 6 Clickbank Platinum Awards and helping his company earn Inc.5000 status and become the 3rd fastest-growing supplement company in the USA Above all, Joey is a “salt of the earth” man who combines the best of small-town values and international opportunities while working from home. He combines life and business as a laptop warrior entrepreneur with playing guitars, hunting, fishing, playing sports and living each day to the fullest with his family and friends.

Episode Outline: 
(00:02:57) Enhancing Professional Relationships Through Humor

(00:03:53) Enhancing Communication through Humorous
Presentations

(00:03:53) Strategic Humor for Engaging Presentations

(00:05:52) Neurochemical Boost Through Humor and Smiling

(00:15:35) Surprising Humor: Enhancing Speech Engagement

(00:30:27) Utilizing Modern Media for Book Promotion

 
Bio:
Conor Cunneen IS IrishmanSpeaks. This man is happily exiled in Chicago where he says the Guinness is good, the people are friendly and has has been force fed more corned beef and green beer than I ever had in Ireland! Conor is a former Marketing Vice-President who now earns a crust as a keynote speaker, business humorist and consultant who leaves audiences with: a smile on the face, a spring in the step and memorable, actionable takeaways to Improve People, Performance, & Productivity – with a Smile! Conor is a Chicago Humorous Speaker of the year - for a speech (would you believe?) on Customer Service in San Quentin Prison. He is also a recipient of the President's Gold Medal for Volunteer Service for his work with the unemployed

Website for a keynote speaker whose mission is to improve people, performance & productivity - with a smile!

 

Episode Outline: 
(00:02:06) Unearthing Hidden Business Gems Through Analytics

(00:04:33) Analytics-Driven Strategies for Maximizing Business
Growth

(00:12:03) Transformation through Early Email Communication

(00:18:10) Enhancing Marketing Strategies with Search Term
Analysis

(00:23:11) Enhancing User Engagement Through Website Searches

(00:24:56) "Practical Insights for Winning Websites"

 
Bio:
Owners and marketing executives of small to medium-sized companies hire Philippa to find actionable insights in their digital analytics, and to make recommendations that will grow their business and reduce wasted spending, because many are missing those “hidden gems”. She has over 20 years of experience in translating the metrics into creative ideas to move the business forward and creating effective, data-driven digital strategies designed to achieve goals and maximize return on investment - and all in understandable English, not techy jargon!

Episode Outline: 
(00:02:10) Adapting to Evolving Customer Demands Strategy

(00:09:45) Navigating Third-Party Publishing for Authors

(00:12:10) Listening to Customer Feedback for Business Success

(00:16:28) Amazon Publishing: Navigating Design Challenges for
Upload

(00:19:30) Customer-Centric Strategy for Business Success

(00:19:30) Utilizing Customer Feedback for Strategic
Decision-Making

 
Bio:
Chris Hood, a keynote speaker and thought leader in digital strategy, boasts over three decades of experience in online development. The author of 'Customer Transformation,' Chris provides a roadmap to customer alignment and business value, articulating a transformative seven-stage strategy. His focus on aligning with customers' evolving needs has seen application across various industries, including financial, healthcare, retail, and non-profit sectors. Currently, Chris shares his insights on 'The Chris Hood Digital Show,' helping businesses worldwide accelerate their digital potential. He formerly held significant roles at Google, where he developed transformation programs for Fortune 500 companies, and at Fox Broadcasting, introducing innovative storytelling technologies for popular shows such as Glee and American Idol. As a co-founder of Blind Squirrel Games, his influence stretches across multiple industries. Beyond consulting, Chris imparts his knowledge to Southern New Hampshire University students, bridging the gap between business and technology through courses like Business Systems Analysis.

Buy my book, "Customer Transformation" and connect with Chris, subscribe to my podcast, blog, social media, and stay informed about digital trends, all at ChrisHood.com

Episode Outline: 
(00:00:50) Embracing Risk: The Entrepreneurial Journey

(00:13:35) The Brain's Explorer Switch: Risk Perception

(00:16:52) Perceived Risks: The Opportunity Mindset

(00:16:52) "The Explorer Switch and Risk-Taking
Behavior"

(00:28:20) Building Momentum Through Small Steps

(00:31:07) Engaging Readers Through Author Interaction

 
Bio:
Marty Strong is a retired Navy SEAL officer and combat veteran. He is a novelist, a practicing CEO and Chief Strategy Officer, and the author of Be Nimble: How the Creative Navy SEAL Mindset Wins on the Battlefield and in Business, and a second book, Be Visionary: Strategic Leadership in the Age of Optimization, set for release in December 2022. Marty's traveled to over forty countries, been shot at in a few, survived cancer twice, and experienced the loss of his oldest son. he has spent a lifetime meeting challenges head on, succeeding in three professions, anticipating crisis, and leading through crisis and chaos.

Episode Outline:
(00:09:47) Performance-based Payment Models for Enhanced Sales

(00:11:11) Leveraging Strategic Decisions for B2B Growth

(00:12:14) "Peer Support for B2B Business Scaling"

(00:17:05) Navigating Business Red Flags for Well-being

(00:30:31) "I'm Possible" Achievements for
Entrepreneurs

(00:32:11) Strategies for Business Growth and Efficiency

Starting out at age 25, Tanya Alvarez self-funded her first New York ad agency, using credit cards, and achieved zero to 1 million in revenue in the first year.

Along the way, she traveled to 42 countries, completing the Boston and NYC Marathons and a Half Ironman, all while battling a rare brittle bone condition. 

Her name is Tanya Alvarez, a classic underdog story, and she’s on a mission to help you own your life, not just your business. 

Through OwnersUP, Tanya aims to empower you to win at work without losing at home, utilizing facilitated accountability sprints to scale your business sanely and enable you to live your ideal life now.

Episode Outline:
(00:00:50) Video Podcasting for Brand Authority and Growth

(00:02:45) Strategic Differentiation Through Video Branding
Success

(00:16:46) The Power of Persistent Daily Actions

(00:18:54) "Embracing Growth Through Video Content
Creation"

(00:19:17) Building Connections Through Video Content

(00:19:58) Video Content as a Relationship Building Tool

(00:36:16) Video Content for Entrepreneurial Growth Strategies 

 

Chris Anderson is the Founder and CEO of Elevate Media Group, a full-service podcast production agency for 6-7 figure business owners. He quit his job cold turkey in 2020 to build a life he loved and has been able to do just that since. Chris and his team help these businesses elevate through video podcasting. They help these businesses launch, produce, and grow their podcasts into the Top 10% (and higher) globally, without all the extra work. He has worked on projects in tandem with Fortune 500 companies Apple, Amazon, Bose, Rolls-Royce, and many more. He is also the host of Elevate Your Brand, a Top 2% Globally listened to show that has charted in the top 20 for entrepreneurship and #43 on Apple's Business category next to Alex Hormozi. He spends time with his wife and son outdoors on their mini farm when he isn't leading his team at Elevate or podcasting. He is a lifelong learner who always tries to be better than the day before. He is a man of faith who gives all credit to God for all the good in his life.

 

Episode Outline: 
(00:02:12) Content Production for Efficient Marketing Growth

(00:08:59) Creating Genuine Connections Through Authentic
Marketing

(00:12:30) Strategic Transition: from Consumer to Producer

(00:13:48) Value-Driven Social Media Marketing Strategy

(00:17:31) 'Marketing Mondays: Boosting Productivity and Focus'

(00:25:24) Delayed Purchases for Mindful Buying Choices

 
Bio:
Shelly Niehaus helps service-based businesses get more clients by developing a solid personal brand and a list-building strategy with aligned content that connects and converts. The entrepreneurial journey is not for the faint of heart! However, after two decades and three different industries of owning her businesses, Shelly has learned that the flexibility and freedom to do what you love far outweigh the risks. Along the way, she discovered her true passion was marketing and helping other businesses create marketing strategies tailored to their business. As a small business owner herself, Shelly realizes it can be very intimidating to build a brand around your work and know how to present yourself to the world. Shelly is a firm believer that marketing does not have to be complicated. It can be fun! Shelly has helped numerous serviced-based businesses overcome the overwhelm of marketing by helping them create a strategy to improve their communication and create greater connections with their clients.

These are my proven business tools that save time and money, allowing the necessary space to refocus your passion where it belongs -- serving your clients and growing your business. Work smarter, not harder, and let business thrive! Get the tools now!

 

Episode Outline:
(00:00:50) Audience-Controlled Non-Linear Content Delivery Model

(00:02:36) Audience Engagement in Traditional Marketing Channels

(00:14:25) Unlocking Creativity Through Mindful Activities

(00:17:37) Hashtag Learning with Brain Bump App

(00:17:38) Idea Recycling for Audience Engagement App

(00:23:26) Essence Retention in AI Summarization Processes

 

Bio:
Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.

BrainBumpAa.com

The book is available on Amazon, Barnes & Noble, Indie Bound, Books and Million and through local book stores. The app is available in the Apple App Store and on Google Play.

 

Episode Outline: 
(00:01:34) Iterative Learning Process for Entrepreneurial Sales Success

(00:04:27) Selling with Heart: The Key to Success

(00:08:39) Embracing Resilience: Sales Success Mindset

(00:14:36) Adapting and Reflecting for Successful Sales
Strategies

(00:25:48) Building Trust Through Empathetic Sales Interactions

(00:32:42) Replacing Limiting Beliefs for Sales Success

Bio:
Josh Flower is a B2B sales professional who has closed millions in software & services. He is an expert on elite sales performance and how to find your life's purpose. Josh teaches that people must focus on personal development and learning sales skills to drastically improve their lives.

Instagram @joshflower1

Episode Outline:
(00:06:02) Visual and Emotional Elements of Language Communication

(00:07:41) Emotional Connection in Public Speaking

(00:11:20) Establishing Trust Through Audience Understanding

(00:16:15) Engaging Audiences Through Vivid Visual Storytelling

(00:22:52) Language's Emotional Impact in Storytelling Journeys

(00:35:31) Crafting Intentional Stories for Business Influence

(00:37:03) Language Strategies for Powerful Public Speaking

 
Bio:
Steve Lowell is a multi-award-winning speaker, 3x #1 best-selling author, and master trainer for high-impact speakers with a track record that speaks for itself. Having given over 3500 keynote speeches, 5000 seminars and trained more than 500K speakers globally, Steve delivers innovative strategies that help speakers drive revenue from the stage and build wealth through speaking. Steve is the Past President of the Global Speakers Federation (GSF) and the Past National President of the Canadian Association of Professional Speakers (CAPS). With over 50 years on stage (Steve started speaking at the age of 6!), thousands trained, and unmatched results, Steve helps speakers craft their signature transformational message and turn it into revenue. 

https://www.stevelowell.com/free-book

 

Episode Outline:
(00:00:02) Leveraging Authority Through Book Publishing Podcast

(00:02:35) Strategic LinkedIn Networking for Business Growth

(00:11:14) Utilizing LinkedIn for Professional Networking
Success

(00:13:13) LinkedIn Strategies for Successful Sales Prospecting

(00:15:36) Personalized LinkedIn Messages for Higher Engagement

 
Bio:
James Donovan: B2B Lead Gen & LinkedIn Expert for Accounting Firms. As the driving force behind Nine Two Media, James Donovan specializes in streamlining B2B interactions, offering concise insights, and demystifying the power of LinkedIn. Featured on top podcasts, James is your go-to authority for maximizing growth in the accounting industry. Connect now for condensed, actionable strategies to elevate your B2B game. 

The call to action is linked to our website where accounting firms can learn more about our end to end appointment setting system and how it can help them grow their firm.

 

Episode Outline: 
(00:03:27) Enduring Relevance of Email Marketing Engagement

(00:11:25) Predictive Email Marketing for Business Growth

(00:13:04) Building Authentic Relationships Through Email
Marketing

(00:14:08) Nurturing Leads Through Consistent Email
Communication

(00:18:45) Building Relationships Through Email Marketing

(00:31:24) The Power of Email Marketing Relationships

 
Bio:
Tanya Brody is a Full-Stack Direct Response Copywriter and Email Marketing Consultant. She has worked with numerous marketing technology companies, information marketers, and other small to medium-sized businesses to improve their email marketing and overall messaging. Tanya works with business owners to help them write their regular nuture emails, so they can grow their relationships with their subscribers, get more sales, and create happy, loyal customers.

Download my list of 30 Subject Lines to Keep Your Subscribers Opening and Reading Every Email

Episode Outline:
(00:02:45) Engaging Audiences Through Thought Leadership Stories

(00:09:59) Strategic Storytelling for Entrepreneurial Success

(00:09:59) Creating Authentic Narratives to Connect with
Audience

(00:14:10) Creating Impactful Business Narratives through
Personal Stories

(00:14:10) Crafting Impactful Narratives Through Audience
Empathy

(00:22:40) Crafting Resonant Narratives Through Strategic Humor

 
Bio:
Danielle R. Harris is a marketing & messaging consultant who teaches coaches and service providers how to attract and sign dream clients by sharing their unique stories in their messaging. She has worked in marketing for over 10 years and believes that for most business owners, their story is their most underutilized asset. Danielle is based in Metro Detroit, where she was born and raised. Danielle is known for her love of chocolate, travel, and the K-Pop group BTS.

Episode Outline:
(00:02:44) Experience Operating System: Enhancing Customer Interactions

(00:12:19) Improving Customer Experiences Through Touchpoint
Analysis

(00:20:30) Aligning Departments for Enhanced Customer
Satisfaction

(00:23:36) Enhancing Business Success Through Customer
Perspective

(00:25:44) Maximizing Lifetime Value through Customer
Relationships

(00:26:10) Fostering Customer Loyalty for Long-Term Success

Michael Hinshaw is the founder and president of customer experience consultancy McorpCX, and recognized on over a dozen "Top Global CX Influencers" lists. He's also co-author of the best-selling book Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them, and has been published and quoted in dozens of publications ranging from Harvard Business Review and Fast Company to American Executive, Forbes and Time. His new book, Experience Rules! The Experience Operating System (XOS) and 8 Keys to Enable It, and co-authored with Diane Magers is slated for release Q1 of this year. A Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business, he has consulted for and advised executives at companies such as Intel, Microsoft, Biogen, Roche, Best Buy, and lululemon.

 

Episode Outline:
(00:02:05) Audience-Obsessed Video Marketing Strategies for Success

(00:05:08) Metrics-Driven Traffic Generation for Tangible
Results

(00:11:23) YouTube Content Engagement Analysis for Success

(00:17:04) Captivating YouTube Thumbnail Design Strategies

(00:23:01) Maximizing Video Content Impact with YouTube
Algorithm

 
Bio:
You don’t want to be famous – but you need to be. There’s too much bad information floating around out there, too many people getting either bad or critically-incomplete or even outdated information. It’s not only NOT HELPING – in some cases, it’s actively hurting them. These are people you can help, potential clients who NEED to find you. I know you know that. And I know you’re dreading the process, all you’ve heard about SEO, blogging, podcasts, and “staying top of mind.” It’s not what you do. It’s not what you want to learn to do. Even though you know it’s necessary. So you’re caught between wanting to do what you’re an expert in and knowing you need to learn and do this other stuff. Relax. I can help. I know what that’s like. I’ve been there. Quick story: for 25 years, I ran an exclusive agency that got regional and national brands ranked on page 1 of Google. We were doing Search Engine Optimization (SEO) before the term was even invented. But one day I realized that my agency was not growing because I was not applying what I did for my clients to my own brand. You know the story about the cobbler’s kids who went shoeless? That was my agency. Then I met Kasim Aslam. He owns the #1 rated Google Ads Agency in the US. He saw how we were getting our clients ranked – I showed him the whole process – and he was blown away. He told me, “Nobody else is doing this. You’ve got stuff people need to hear.” That’s when I realized, “Oh, crap! I do!” Kasim helped me understand that I was not alone. I had to get known in order to help more people. So – are you the best-kept secret in your field? Are you creating fresh content, getting it out in the world? I’m not talking old, stale static blog posts – I’m talking actually reaching people with fresh content, especially video, that really establishes who you are and how you can help people. I know, video sounds like it’s hard to do and a big deal. But I’ve got a super easy way to help you get great at it, easily, and a custom process that spins that one video into multiple formats on myriad platforms. But maybe you are currently creating some content. How’s your video content ranking on Google? Brilliant content is useless if it’s buried on page five of the search results. You need a partner to help you get recognized for who you are and what you do, a partner with the technical chops and the tactical team to make it happen. All without interrupting what you usually do Intrigued? Let’s talk. Send Me a DM.

The listeners can get free guides and SOPs about Youtube and videos.

 

Episode Outline: 
(00:00:51) Continuous Lead Generation for Sustainable Business Growth

(00:03:53) Steady Lead Generation for Sustainable Business
Growth

(00:06:32) Relationship Building Through Value Exchange in Sales

(00:09:26) Relationship Marketing Strategies for Amazon Authors

(00:28:05) Outsourcing for Business Growth

(00:35:40) Book Marketing Success for Entrepreneurs Podcast

 
Bio:
Jennifer Tamborski, a seasoned Digital Marketing Strategist, specializes in empowering business owners with innovative marketing and tailored digital strategies. With over a decade of agency experience, she understands the challenges entrepreneurs face, particularly those striving to reach the 250K mark and beyond. Jennifer focuses on providing actionable insights and guidance to help businesses surpass their goals and scale their business without overstretching resources. She's the go-to partner for turning big dreams into tangible realities.

Are you struggling with a revenue plateau, maybe you've hit 100K or 150K in revenue over and over. Discover what's holding you back from breaking through your revenue ceiling. Take the assessment.

 

Episode Outline: 
(00:05:48) Metrics-driven Branding for Effective Consumer Engagement

(00:12:45) Creating Memorable Brand Assets for Marketing Success

(00:16:40) Memorable Brand Assets for Industry Authority

(00:24:59) The Influence of Colors on Brand Perception

(00:28:54) Brand Science Metrics for Marketing Success

(00:35:28) Elevate Your Brand with Brand Science

 
Bio:
Stæven is the adorkable Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™. BrandScience is the core of what fuels a successful brand's growth, sales, and marketing. He’s passionate about helping growing, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience to become the industry authority they’re meant and made to be.

The above is a link to the BrandScience Checklist, my proprietary tool based on years of BrandScience™ research. This easy-to-use tool helps brands in every age of their business assess their brand's assets and know immediately what is next. This tool will help your listeners start utilizing and understanding the basics of BrandScience in their brand immediately, using the same tools used by Fortune 500 Brands. http://brandpreneur.co/ <<< my flagship program which I am sharing within conversations/podcasts. Additional LInks typically shared in show notes: https://linktr.ee/staevenfrey https://www.quantumbranding.agency/

 

Episode Outline: 
(00:01:24) 30 days of authentic content in 90 minutes

(00:13:21) Leveraging Digital Assets for Brand Growth

(00:16:37) Creating Valuable Content in Three Simple Steps

(00:20:32) Optimizing Content Through Video Transcriptions

(00:23:20) Efficient and Accurate Transcription Services

(00:31:37) Building a Community on Preferred Social Platforms

 
Bio:
Aaron Witnish is the Co-Founder of contentonly.au which specialises in an extraction system that creates 30 Days Of Content In 90 minutes for personal brands.

Download a free copy of the 30 Days In 90 Minutes Content Creation System.

Episode Outline: 
(00:02:18) Creating Positive Impact Through Ethical Influence

(00:03:36) Building Trust and Value in Sales

(00:18:09) Building Trust and Exceeding Expectations for
Positive Influence

(00:22:36) The Power of Small Acts of Kindness

(00:23:36) The Power of Listening and Questioning

(00:30:38) Unlocking Success Through Gatekeeper Navigation

 
Bio:
EksAyn is somewhat good at playing hide and seek, jumping on a trampoline with his children, and setting up a tent trailer when taking his family on road trips. He also enjoys hiking mountains, camping and reading. Less importantly: EksAyn is an author, influence expert, and international speaker. EksAyn has been seen on Forbes.com, Speaker Magazine, TV, and various business blogs and podcasts. His books, The Key to the Gate: Principles and Techniques to Get Past Gatekeepers to the Decision Maker, and What I Want My Children to Know Before I Die have sold internationally. EksAyn has extensive experience in real-world influence, including selling to governments, associations, and other businesses. His educational background in psychology and life experiences have taught him not only how to connect, communicate, and sell but also how to teach you to increase your interpersonal influence, negotiate with the best, and create loyal long-term clients. As just one example of his business success, after only about 3 ½ years with an 11-year-old organization that at one time had hundreds of salespeople, EksAyn closed 3 of the top 6 largest transactions that the organization had ever had in it's history, including the all-time record for the largest sale, which was over SIX TIMES larger than the next biggest sale the company had EVER had. Business isn't as important as our friends, our families, our children and those we love. Luckily, the principles that govern influencing others in business can also be used in our relationships and vice versa . The same principles that govern negotiating and closing a big business deal can also be used to influence a friend who is questioning their life and can save a rocky marriage and help a troubled family member. EksAyn loves teaching the principles that can empower in both business and at home. The principles are the same.

I also have the site eksayn.com

 

Episode Outline:
(00:01:53) Leveraging LinkedIn's Organic Reach with Videos

(00:08:59) Building Trust Through Genuine Video Content

(00:13:47) The Power of Consistent and Quality Content

(00:13:55) The Evolution of Content Quality through Consistency

(00:22:49) Structuring Videos with Post-it Notes and Bullet
Points

(00:28:02) Embracing Imperfections: The Power of Authenticity in
Video

 
Bio:
Chris Weiher is a video producer with over 20 years of experience in the industry. Chris’s company, CLEAVER Creative has created B2B animations, sales presentations, and commercials seen by millions and now works with business owners to help them create their own videos and he only cares about results.

Connect or follow Chris on LinkedIn for weekly tips on how to use video for your business!

 

Episode Outline:
(00:02:08) Leveraging books for business growth and influence

(00:10:17) Empowering CEOs to Scale and Pursue Passions

(00:12:32) Shifting Mindset for Scaling Business Success

(00:18:41) Creating a Supportive and Engaging Work Environment

(00:20:56) Strategic Growth Planning and Overcoming Distractions

(00:23:56) Effective Business Growth through Strategic Planning

 
Bio:
Ryan Johnson is the Founder & CEO of 3Sparrows Executive Services. As a business coach, I help small businesses empower their team members to grow from "Clock Punchers" to "Owners" and 10x their personal and business success.

Schedule a Complimentary Strategy Session

Episode Outline: 
(00:06:07) The Vetting Process: Trade Publications vs. Self-Publishing

(00:09:21) The Impact of Book Credibility on Speaking
Engagements

(00:11:50) Using a book to stand out and secure speaking
engagements

(00:19:15) Enhancing expertise through the process of writing

(00:23:24) Exploring Biblical Principles in Dave Kahle's Books

(00:26:08) The Transformative Power of Biblical Principles

 
Bio:
Dave Kahle has been in practice for 30 years. He’s been the number 1 salesperson in the country for 2 different companies, in two distinct industries and selling situations. He has presented in 5 Canadian provinces, 11 Countries, and 47 US States, and authored 13 books, including his most recent book The Good Book on Business. Other popular titles are, Question Your Way to Sales Success, 11 Secrets of Time Management for Salespeople, and How to Sell Anything to Anyone Anytime. His books have been translated into 8 languages and are available in 20 countries. He has trained or consulted for over 500 individual companies. When he isn’t helping sales teams reach new heights, he and his wife, Coleen split their time between Grand Rapids, Michigan and Sarasota, Florida. He is a father, foster father, adoptive father and grand father to 14 children.

My legacy website. They can access a number of free resources, including free E-books, regular podcast shows, YouTube videos and and weekly newsletters.

 

Episode Outline:  
(00:02:23) Consistent and Evergreen Content Strategy

(00:09:12) Podcasts: Amplifying Author Authority and Expertise

(00:16:24) AI-powered content analysis for repurposing

(00:19:35) The Transformative Power of Overcoming Challenges

(00:24:40) Consistently Engaging Readers Through Book Marketing

(00:32:40) The Power of Consistent Writing with Judy M. Baker

 
Bio:
Judy M. Baker is on a mission to help nonfiction authors make real money from their books. Her signature program for authors gives them the foundation to grow their visibility, credibility, and income, and do it with generosity and grace organically. She learned reframing and resilience as part of her healing from ovarian cancer, an experience that profoundly changed her life and business. Her workshops and one-to-one mentoring have inspired hundreds of authors to build awareness about themselves, their books, and their businesses. Judy embodies how small, strategic action steps build your audience, get attention, grow connections, and help sell more books and services. Reflect, Reboot, and cultivating Resilience are her guiding principles.

 

Episode Outline:
(00:00:50) Creating Compelling Website Content for Conversions

(00:04:12) Story Brand Framework: Making Customers the Hero

(00:08:35) The Power of Words in Marketing

(00:12:45) Enhancing Language with the Thesaurus

(00:17:23) Creative Messaging for Brand Consistency

 
Bio:
Jonny is a messaging strategist and marketing consultant who uses the StoryBrand Framework to help leaders find the right words for big moments. His passion is helping others communicate clearly, and he loves helping leaders clarify their message, engage their audience, and inspire action with the right words. As a StoryBrand Certified Marketing Guide, Jonny has helped executives, solopreneurs, small businesses, marketing teams, and colleges figure out what to say in their marketing and communication using StoryBrand and other proven frameworks. Jonny lives in Phoenix, Arizona with his wife Lindy, 1-year-old daughter Presley, and two boxers. In 2021, he started South Mountain Messaging to help organizations and leaders grow their brands with a clear message.

Visit our website and book a call! 

Episode Outline:
(00:01:43) Creating Authentic and Engaging Content

(00:05:25) Creating Authentic Connections Through Personal
Storytelling

(00:11:59) Creating Authentic Connections Through Personal
Stories

(00:13:43) Discovering Your Unique Communication Style

(00:18:49) Authentic Relationship Building through Selfless
Giving

(00:24:22) Proven Strategies for Attracting Quality Clients

 
Bio:
On the podcast today, I’m joined by Andrea Dell, a copywriter to mission-driven women and a Master Practitioner of NLP, Hypnosis, and Time Line Therapy who supports women entrepreneurs in sharing their message and growing their audience.

This takes people to my website where they can sign up for my free list of 7 ways to stop the scroll. These are 7 types of content that get attention no matter your industry.

 

Episode Outline: 
(00:05:19) Overcoming Imposter Syndrome Through Targeted Content Creation

(00:09:14) The Journey of Entrepreneurship: Consistency, Effort,
and Resilience

(00:12:07) The Art of Controlling the Conversation

(00:21:28) The Importance of Consistent Effort and Faith

(00:25:40) The Power of Constant Adaptation in Entrepreneurship

(00:30:01) Creating Targeted and Engaging Content

(00:30:59) Enhancing Content Effectiveness through Targeted
Personas

 
Bio:
Jeff is visionary, but with a lot of experience in the trenches. He understands where to spend money and where to save. My business got a steady flow of cold leads just from their most basic marketing work. Great communication and follow through. Highly recommended. — John, Owner, Nashville Audio Productions 17 years of experience in marketing, Jeff saw the launch of Facebook to a global audience, the death of MySpace and the newer trends like YouTube Shorts, Google Performance Max, and how the highest attention channels can work for entrepreneurs and small business. The point isn't to be a social or SEO expert. It's about the ability to adapt to where the attention is at, then leverage it for maximum community growth and leverage.

Episode Outline:
(00:02:42) LinkedIn: Unlocking Professional Potential and Authentic Connections

(00:06:06) Embracing the digital nomad lifestyle: Kayla's
journey

(00:08:39) Building a Writing Career with HubSpot and GoDaddy

(00:17:18) Building Genuine Relationships on LinkedIn

(00:24:33) Navigating Remote Work and Travel as a Digital Nomad

(00:29:07) Navigating the Challenges of Book Publishing

Bio:
Kayla Ihrig bought a one-way ticket out of the United States in 2017 and has spent most of her time abroad ever since. Pushed by the feeling that life was passing her by at her nine-to-five, she found work online and fumbled her way through an attempt at executing the exact lifestyle she wanted. As a writer for publications like HubSpot and GoDaddy, she built an online business that now supports both her and her husband as they drift around the world. Her book 'How To Be A Digital Nomad' is available worldwide on the 30th of January, 2024.

Episode Outline: 
(00:02:16) Leveraging Social Influence for Business Growth

(00:04:05) The Referral Partner Blueprint for Business Growth

(00:08:32) Building Trust and Loyalty through Consistency

(00:14:23) Strategic Alliances: Building Trust and Adding Value

(00:19:55) The Power of Asking for Referrals

(00:30:48) The Power of Written Goals

 
Bio:
Brandon is a serial entrepreneur and CEO of HOA.com - the #1 Referral Network for Home Service Professionals. While a single dad in 1997, Brandon was an early technology innovator featuring real estate property listings from Realtors he partnered with and promoted. After learning the art and science of referrals, Brandon increased his annual income 10X in 18 months from $20k to $200k. Brandon has since closed over $500 million in transactions by referral and has founded multiple online referral platforms and networks, connecting more than 5 million members in 195 countries. Brandon served as CEO of Codebreaker Technologies AI, the world's first personality-based AI for sales. Brandon is passionate about empowering business owners and professionals with a step-by-step system for attracting profitable prospects and expanding their income, influence, and impact.

This is the way to find my book Raving Referrals, as well as an online course that they can complete to get a certificate. My goals is to empower everyone who listens to grow their business and improve their lives.

 

Episode Outline: 
(00:01:27) Unlock Your Leadership Potential and Drive Business Growth

(00:03:47) Unlocking Growth Potentials for Small Businesses

(00:08:00) Navigating the Complexities of Selling a Business

(00:14:42) The Importance of Delegating and Building Efficient
Systems

(00:19:12) Jason's Journey to Entrepreneurship

(00:26:08) Finding Success Through Prioritizing Personal
Relationships

 
Bio:
Jason Pearl is the founder and CEO of Nacre Consulting and one of the nation’s top growth leaders specializing in scaling small to medium-sized businesses from startup to acquisition. Using his heart-centered approach to life, leadership, and business, Jason helped some of the fastest-growing companies in the industry generate more than $100 million in revenue over the past 36 months. For almost two decades, leaders have put their trust in Jason’s expertise to get the most out of management and revenue-generating teams. His secret is focusing on not just dollars generated but on the people behind the scenes who are producing the results. His signature approach aligns each person’s “Head, Heart, and House”—which can help harness the power to outproduce the competition. As a growth partner, Jason’s approachable style and genuine interest in helping leaders and businesses succeed are unmatched. Deeply rooted in faith, family, and multi-generational entrepreneurship, Jason proudly enjoys life with his wife and two daughters in Lockport, NY.

Become a Better Leader in 5 Minutes Per Day Jason Pearl's FREE 5-Day Leadership Email Course is for any leader at any level who is looking to get clear on their leadership style. After 5 days, you'll walk away with a few ideas to help transform you, transform your team, and transform your business.

Episode Outline: 
(00:00:37) Top Ten Valuable Episodes for Authors
(00:04:29) Unexpected Journey to Publishing Success
(00:08:32) Long-Term Success Beyond Book Launch
(00:15:16) Building a Strong Relationship Through Audience
Engagement
(00:21:09) Invest in Quality Book Presentation for Success
(00:31:38) Reviving backlist books: the indie advantage

Bio: 
Alexa Nazzaro is the founder of Aaxel Author Services, an agency providing authors with turnkey support in editing, book design and book marketing. Alexa has worked with over 100 authors in the United States, Canada, Europe and Australia, and has experience in all genres, including non-fiction, memoir, fiction, children’s books, coloring books and journals. 
 A gradua’e from Concordia University reateive Writing, Alexa is a member of the Inde’endent Book Publishers Association, the Alliance of Independent Authors (ALLi) and the Writers’ Union of Canada. She has contributed articles to the ALLi blog and to Write! Magazine. 
 
 In addition to her author services agency, Alexa is also founder of Two Pigeons Press, a hybrid publishing house that is releasing its upcoming middle grade book, The Whole World Opened Up, in April 2023. 

(00:09:49) Embracing Vulnerability: The Power of Video Marketing

(00:12:06) Strategic Video Editing for Engaging Content

(00:18:03) The Power of Negative-Themed Thumbnails

(00:24:08) Optimizing Video Elements for Viewer Retention

 
 Bio:
Andrew founded YT Era, a full-service YouTube marketing solution for businesses and entrepreneurs, after reaching a low point in 2018 and discovering the transformative power of YouTube content. At rock bottom, he turned to YouTube videos for self-improvement and found success in boosting his mindset, finances and health. 
Today, YT Era amplifies the world’s biggest solutions by changing the way businesses and entrepreneurs do marketing. Andrew helps entrepreneurs successfully clone themselves to explode their awareness, credibility, authority, reach, influence and sales by ALWAYS putting their Viewer first!
 
http://ytforbusiness.com/

YouTube marketing can be overwhelming for any business. So I created an online course that walks you through the entire process step by step. Building a YouTube Channel that brings real results to your business and not just views.

Episode Outline: 
(00:06:18) Podcast Interviews: Connecting Through Stories and Expertise

(00:09:42) The Art of Pitching Catchy and Specialized Topics for Podcasts

(00:10:05) Creating Engaging Bios for Podcast Pitches

(00:14:29) Connecting with podcast hosts made easy

(00:19:17) Crafting a compelling pitch for podcast success

(00:32:12) Leveraging long-form podcasts for effective marketing

 
Bio:
Spencer Carpenter is the founder of Outlier Audio, a full service podcast booking agency that represents talented entrepreneurs, business professionals, securing them podcast interviews.

Episode Outline: 
(00:02:07) The Power of Personal Storytelling in Branding

(00:10:53) Prioritizing Client Success for Professional Growth

(00:17:32) The key questions for building a successful brand

(00:20:54) Answering the Five Critical Questions for Brand Success

(00:26:23) Creating Competitive Advantage through Generosity

(00:33:06) Using Books to Establish Expertise and Attract Clients

(00:36:08) The Key to Creating a Successful Book and Brand

Bio:
Tonya Eberhart is the Founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, creators, and experts become sought after authorities in their industry. She is also a speaker, podcaster, and international bestselling author. Tonya’s journey began selling vacuum cleaners door to door to pay her way through college.  She mastered the art of storytelling to get in the door. Then, she accepted a job in the radio industry, where the stakes were higher, and the prospects were harsher. She quickly learned that if she wanted to change the perception of those high level business prospects, she had to change the way she presented herself in the media world, too.  That’s actually what ignited their mantra, “Change how you’re seen & charge what you’re worth”. After building her own personal brand, Tonya became a sought after expert known for positioning and presenting her clients uniquely and helping them build profitable personal brands. 

Michael Carr is the Co-Founder and COO of BrandFace, LLC. He is also a real estate branding expert and international bestselling author. He has been actively involved in over 78,000 real estate transactions and has been named America’s Top Selling Real Estate Auctioneer. Michael first met Tonya in 2013 when he became her client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year, and continues to grow in recognition, revenue and recruitment. Michael became known as The Abundant Life Broker® while building his boutique real estate brokerage in Jefferson, Georgia.  He taught real estate agents how to utilize the personal branding strategies that had made him successful, and that he now teaches to entrepreneurs across the globe.  In doing so, he realized that his passion was helping others to succeed and live their most abundant life.

Download our free guide and discover how to attract more, convert more, and charge more for your services while spending less on your marketing! You can find more information at BrandFaceStar.com

(00:00:37) Top Ten Impactful Speaking Tips

(00:02:05) Leveraging Podcast Guesting for Author Exposure

(00:05:19) Resilience and Adaptability in Business Restructuring

(00:09:02) Pod Match: Connecting Authors with Quality Podcasts

(00:14:00) Shifting focus to serve the audience

(00:19:50) The Transformative Journey of Engaging Storytelling

(00:29:12) Leveraging Books as Powerful Marketing Tools

Sean Tyler Foley is an accomplished film and stage performer and has been acting in film and television since he was 6 years old after his father passed away suddenly in a motor vehicle accident. He has appeared in productions including Freddy Vs Jason, Door to Door, Carrie, and the musical Ragtime. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and author of the #1 best-selling book The Power to Speak Naked. 
 Tyler is a father, husband, son, and performer, in that order. Some days he feels like he has dabbled in every industry on the planet, from oil and gas, to aviation, to film and television, but that diverse experience is what has made him so versatile!
 Regardless of the industry or the titles he has held, what they all had in common was promoting and encouraging people to be heard and understood. The skills and resources he has garnered along the way have enabled him to become an entertaining professional speaker and a knowledgeable trainer, who inspires others to reach for their dreams.
 
 Today, Tyler works with executives and CEOs, helping them show up powerfully behind the mic to gain the exposure they need. Tyler is also a veteran podcast guest with over 300 appearances on episodes with topics ranging from leadership, safety, to overcoming adversity. 
 With his distinct and direct style, Tyler is emerging as one of North America's sought-after leaders in the field of public speaking for personal and professional development and would welcome the opportunity to be on your show and discuss the lessons he has learned and the grace he has discovered in each event of his life!

www.seantylerfoley.com

(00:00:37) The Eight Stage Customer Value Journey

(00:02:29) The Eight Stage Customer Value Journey

(00:07:22) The Emotional Toll and Resilience of Personal
Pandemic Experiences

(00:16:37) Craig's Journey of Recovery and Return

(00:19:09) The Coffee Date Approach to High Ticket Sales

(00:33:04) Transformational Offer Creation Expert

Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post purchase. 
 Add value at each and every stage of the journey. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal.” This relational framework builds trust faster. It drives revenue faster. And it strengthens customer loyalty after the purchase. Craig and the allies4me team are consummate students of psychology and use these insights to supercharge sales engines for clients.

(00:03:02) Resilience and Transformation: A Brain Tumor's Impact

(00:08:03) The Power of Branding in Entrepreneurship

(00:10:50) Transforming Brand Messaging for Luxury Success

(00:16:08) Unleashing Your Unique Expertise for Success

(00:22:38) Creating a Memorable and Personalized Brand
Experience

(00:31:58) The Power of Intentional Branding in Business

Johanna shares her personal journey of building a luxury brand and offers tips on how to brand yourself to charge more in your business. She emphasizes the importance of understanding your value and promoting it intentionally through every touchpoint. The conversation also covers recognizing your expertise and focusing on your strengths, and the benefits of working with experts in specific fields. Don't miss this valuable episode that will empower you to step into your full potential and charge what you're worth. 

 

Johanna White is a visual branding strategist and award-winning graphic designer who designs premium brand identities that create impactful first impressions. 
  As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like it! For the past decade, she’s worked with individuals, startups and Fortune 200 brands worldwide, helping them to attract more raving fan clients than they know what to do with, and be as delightfully expensive as they deserve to be.
  
  Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is a now a “ Brand Magician & Dreamer Extraordinaire” for top performers, goal-oriented individuals and brands.

(00:01:43) Joanne Bolt

(00:05:20) Podcasting

(00:14:35) Purpose

(00:17:59) Offer

(00:25:34) Evolution of Podcasting

(00:29:13) Effectiveness of Smaller Podcasts

(00:35:03) Joanne Bolt's Resources

Joanne Bolt is a southern momma with a snarky attitude who ran a $56 million dollar real estate team before turning to her true passion-helping women build the business they dream of. Host of The B-Word Podcast and founder of Podcast(H)er Network, Joanne builds community for women podcasters to get out of the messy middle and into action to achieve their unapologetically ambitious goals. 

If you want to learn more about the P.R.O.F.I.T system that Joanne talked about in the episode go to www.joannebolt.com/profit

(00:02:22) The Impact of Authentic Selling on Success

(00:06:43) Finding the Right Guide: Navigating Book Publishing

(00:09:46) The Significance of Writing Mentorship

(00:18:20) Building Trust-Based Referrals for Sales Success

(00:19:21) Aligning Sales and Marketing for Revenue Growth

(00:30:27) Strategies for Accelerating Business Growth and Success

(00:43:57) Leveraging the Power of a Book

Episode Outline: 
(00:04:27) Proactive Education for Google Success

(00:10:01) Optimizing FAQ structure for higher rankings

(00:13:40) Establishing Authority with a Well-Structured FAQ Strategy

(00:20:19) Creating an Effective FAQ Section for SEO

(00:22:18) The Impact of Book Descriptions on Launch Success

(00:25:28) The Impact of Writing a Book on Credibility

 
Bio:
Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do). 
 His backstory -  from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...

 

Episode Outline:
(00:03:39) Creating a Compelling Vision for Small Businesses

(00:09:47) Creating a Shared Vision for Authors

(00:14:22) Overcoming Fear and Embracing Entrepreneurial
Challenges

(00:19:15) Inviting Others to Play in Vision

(00:26:22) Nadia's Triumph: From Bedridden to World Champion

(00:30:19) Creating a Vision through Book Publishing

 
Bio:
James Ballidis is a CEO mentor, WSJ best selling author, lawyer, and entrepreneur. Wouldn't you like to create - not just a ordinary vision, as most of us have tried - but a compelling vision, that acts as a magnet for your business, employees, customers and profits? Impossible some say, but the proof is there. We must control the vision killers, and an evolution is needed in the way we create our visions, from Find My Why, to Find Our Why. He has mentored CEOs to double and triple revenue, and helped those CEOs stuck at 6 or 7 figures. It starts with Vision, in an evolutionary way.

Find in depth videos on how to improve your business, create extraordinary vision and improve profitability and success.

Episode Outline:
(00:02:37) The Importance of Relatability in Business

(00:06:26) The Power of Relatability in Relationships

(00:10:37) Establishing Genuine Connections through
Vulnerability and Empathy

(00:15:54) The Power of Vulnerability in Business

(00:19:53) The Impact of Vulnerability in Relationships

(00:30:21) The Relatability Index: Enhancing Communication
Skills

 
Bio:
Kerry took a debilitating fear of speaking and built a two-decade Emmy Award-winning career as a television news anchor on NBC, ABC, Fox, and Weather Channel, and host in the apex market of New York City. Kerry is preeminent advisor to top Fortune 100 companies in media training and on-camera readiness for a broad spectrum of situations ranging from formal talks, media interviews to everyday sales pitches over Zoom. She offers a unique perspective as someone who has 25 years of experience in front of the camera. Kerry’s specialty is teaching people how they can become relatable to their audiences and make that genuine connection. She helps people feel confident, sincere and energetic, yet relaxed on-screen.

Episode Outline:
(00:02:08) Compassionate Sales Approach for High Ticket Items

(00:02:30) Adapting to the Digital Landscape for Business
Success

(00:07:17) Revolutionizing Sales with Cognitive Behavior Therapy

(00:14:19) Finding the Right Fit: Authentic Prospect Assessment

(00:15:20) Empathetic Listening for Deeper Understanding

(00:22:08) Shifting Mindsets in the High Ticket Industry

 
Bio:
Chandler started his entrepreneurial journey after graduating from the University of Nevada Reno with a degree in Biochemistry and forgoing a medical pathway to pursue a brick-and-mortar wellness facility. He then pivoted to an online health practice a year before the COVID lockdowns. After scaling both businesses to the 7 figure level and doing 3000-4000 sales consultations, Chandler was frustrated with the way sales were taught. He was tired of the old-school objection handling, aggressive tactics, and salesy attitude taught by most sales trainers. So he looked back at what he was doing, combed through his notes, and created Compassion Conversations. A therapeutic-driven, psychological-based sales system centered around compassion and care. Chandler has taught over 3000 people his system of compassion Conversations and has the goal to change and redefine the landscape of sales altogether. Chandler also regularly invests in the crypto markets and bought Ethereum when it was $15, obtaining a 20,000% increase and turning $250 into 50k.

Get my free 9 step framework to selling without manipulation, aggressive tactics, or feeling salesy.

Episode Outline: 
(00:01:13) From Laid Off to Multimillion Dollar Business

(00:08:39) The Power of Trackable Sales Methods

(00:15:40) Building a Thriving Business with Authority Marketing

(00:17:56) Letting Go and Delegating for Business Growth

(00:20:54) The Importance of Perseverance in Entrepreneurship

(00:28:09) The Power of Brave and Vulnerable Storytelling

(00:36:57) Father-Son Camino Hike for Faith-Based Families

 
Bio:
In March of 2005, Matt was laid off from a corporate banking job that he absolutely hated. Matt quickly founded M & E Painting with the last $100 he had to his name, all while being close to $200,000 in personal debt. M & E Painting grew quickly, and has produced over $30 million dollars in revenue since 2005. Matt and M & E Painting have received dozens of local, state, national and international business awards. M & E Painting was named one of the Unites States Top Small Workplaces by Inc Magazine and Winning Workplaces in 2011, one of Colorado's Top 250 Private Companies by Colorado Biz Magazine in 2010, made the INC 5000 List (#1724) of Fastest Growing Companies in the United States in 2010, and received the Northern Colorado Better Business Bureau Torch Award for Business Ethics in 2017. Matt was named one Colorado Biz Magazine's Top Five Most Influential Young Professionals (2010), one of 40 Under 40 Top Business Leaders by the Northern Colorado Business Report (2013), and received the Colorado State University (CSU) Gold Award being named Alumni of the Last Decade (2012). Matt has been featured in publications such as INC Magazine, Entrepreneur Magazine, BBC, Fox Small Business, Huffington Post, US News and World Report, and EO Overdrive Matt has founded 6 successful companies and grown them all from the ground up. All of these companies are being run by extraordinary people! These companies are M & E Painting, M & E Roofing Solutions, RiRy, Makers of The Pirate Patch Drywall Repair Tool, Northern Colorado Jiu Jitsu, M & E Real Estate Ventures and MattShoup.com Along the way, Matt received his Brazilian jiu jitsu black belt, traveled the world, raised an amazing family, learned to perfect cooking Spanish paella, and has enjoyed pouring into the lives of innumerable entrepreneurs and small business leaders, all while always enjoying countless cups of Spanish coffee at Café Sevilla.

Click this link to receive my free tool kit packed with resources to build your business and advance your leadership

Episode Outline: 
(00:02:15) Making a Ten Times Leap in Business

(00:06:11) Hiring Specialists for Exponential Business Growth

(00:15:47) Understanding Customer Preferences for Effective
Marketing

(00:18:40) Finding the Right Balance for Growth

(00:29:34) The Fulfilling Journey of Book Creation

 
Bio:
Steve Walsh is more than an entrepreneur or Venture Capital investor – he is a force that redefines the boundaries of what is possible. With over 25 years of financial and investment expertise, Steve has crafted a career of bold decisions and innovative strategies. His journey, which includes successfully navigating the turbulent waters of risk and reward, ultimately led him to establish Bison Equity Group, a venture capital firm committed to empowering entrepreneurs. Steve's influence extends far beyond his professional achievements. He is an inspiring figure whose genius zone has always been in helping others see a bigger vision for what is possible, embrace their higher potential, and make their own leap toward success. Now, through his book "Make the 10X Leap," Steve continues his mission to help entrepreneurs see their company’s Scalability Factor, while also guiding them through what it takes to get it done. Connect with him on social media or his website to witness his captivating story and ignite the 10X fire within you. As the saying goes, every leap begins with a decision to jump. Steve's challenge to you is this – Are you ready to leap?

Book a call to learn to become Investor Ready. Buy the book "Make the 10X Leap" and Learn the Importance of the Entrepreneurial mindset, How to Deploy capital effectively, Freedom Road to your 10X Exit. Learn why it's always a good time to raise capital even in uncertain economic times. Additional topics I can present: • RAISE CAPITAL AND PLAY TO WIN • HOW TO BE INVESTOR-READY • LEARN YOUR SCALABILITY FACTOR • CALCULATED RISK: THE SECRET COMPETITIVE ADVANTAGE • WHAT MAKES AN IRRESISTIBLE INVESTOR PITCH DECK • ECONOMIC TRENDS IN TODAY’S ECONOMY

Episode Outline: 
(00:01:38) Understanding customer desires through interviews

(00:05:25) Understanding and addressing customer needs
effectively

(00:09:05) Understanding Customer Needs for Effective Marketing

(00:13:26) The Journey of Entrepreneurial Pivots

(00:19:53) The Journey of Personal Growth in Management

(00:30:05) The Importance of Effective Book Marketing

 
Bio:
Kristin Zhivago, revenue coach, has spent years helping hundreds of CEOs and entrepreneurs sell more by understanding what their customers want to buy and how they want to buy it. She is also a sales/marketing turnaround expert and management consultant. She founded and runs Zhivago Partners, a digital marketing agency that provides the full spectrum of digital marketing services and produces highly qualified leads for clients. She is the author of the 5-star book, "Roadmap to Revenue: How to sell the way your customers want to buy."

Agency Services Site: ZhivagoPartners.com 5-star book, Roadmap to Revenue, on Amazon: https://www.amazon.com/Roadmap-Revenue-Sell-Your-Customers/dp/0974917923/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1692062844&sr=8-1

Episode Outline:
(00:02:15) Creating a Magnetic Presence for Expertise

(00:03:57) The Power of Online Presence and Expertise

(00:07:40) Establishing Authority and Creating Opportunities
through Book Publishing

(00:12:51) The Power of Authorship in Professional Fields

(00:19:33) Celebrity-style Headshots for Author Authority

(00:30:47) "Proactive Steps to Gain Author
Recognition"

Bio:
Annie Margarita Yang is the definitive voice in Millennial finance, specializing in strategies for beating today’s tough economic challenges. She is the author of an award-winning, best-selling new book, The 5-Day Job Search, which helps young professionals get out of student loan debt while finding the ideal job. With more than 1 million views on YouTube, her witty approach to tough talk sets her apart from others. Annie’s candid style cuts through the noise, delivering foolproof advice for real-world challenges. Far from generic tips, her tips focus on practical steps to quickly improve finances, especially for challenges unique to Millennials. Based in Boston with her husband, Annie complements her professional life with a love for piano, adding another layer to her multifaceted persona.
 
https://annieyangfinancial.com

For a limited time, get a 10% discount and free shipping on a signed paperback copy of The 5-Day Job Search when you order on annieyangfinancial.com Skip the student loan and step into the 5-day job zone.

Episode Outline: 
(00:02:10) The Seven Stages of Entrepreneurial Growth

(00:05:53) Navigating Business Growth through Skill Development

(00:11:15) The Map to Navigating Organizational Success

(00:20:46) Shift towards Impactful Entrepreneurship

(00:20:47) Stepping into the Role of CEO

(00:27:12) Transitioning to CEO Ownership: A Founder's Journey

 
Bio:
Scott has helped start nearly 20,000 new businesses and nonprofits and with his business partner started led their multimillion-dollar business through an exceptional and extended growth phase (over 10 years of double-digit growth) all before he turned 35. He founded Scale Architects to help founders and CEOs identify and implement the one essential strategy they need right now to get them on the fast track to Predictable Success.

If you'd like to lead your business or nonprofit to Predictable Success without feeling exhausted, overwhelmed, or out-of-your depth, then the plan is surprisingly simple. Step 1. Download your FREE copy of the Founder's Evolution. Step 2. Find out what stage you are in, and what your essential strategy is Step 3. Stop feeling like you "should" be doing more, and start doing what you know will create the success you want. You can get your FREE copy of the Founder's Evolution at https://www.scalearchitects.com/founders

 

Episode Outline:
(00:01:57) Discovering Your Business's Unique Path

(00:05:18) Developing a Strong Core Brand Strategy

(00:07:01) Streamlining Business Operations Through Effective
Branding

(00:18:24) Thriving Businesses Amidst the Pandemic Challenges

(00:25:13) Strategic Visual Elements for Brand Identity

(00:34:59) Building Trust Through Well-Defined Branding

 
Bio:
Amanda Guerassio is a brand strategist and designer that partners with serial entrepreneurs, freedom seekers and multi-passionate empire-builders to craft branding that feels right, works hard and looks awesome. She brings a holistic, structured approach to branding that helps you make your next level of business the best one yet. She has over 17 years of experience across a wide range of industries and clientele.

Branding Brainstorm - free PDF worksheet 20 questions to clarify your brand The only way to get a visual brand that serves your business well is to start by knowing your business well. I don’t just mean how it runs, or the products or services you offer (though those are factors, too). I mean knowing what makes it tick, knowing what it stands for. Knowing where you want it to go and the people you want it to attract. Where it stands in the market, and what makes it stand out. Branding Brainstorm is a questionnaire I’ve compiled to help you clarify all those kinds of intangibles. These are the kinds of questions and details that will help shape a direction and voice for your branding, before it ever gets to the design or writing stage. It covers a business’ Who, What, Why, and How to help ferret out your unique angle. Knowing this will help all of your design & marketing efforts!

Episode Outline:
(00:02:08) Strategic Approach to Writing a Book

(00:07:02) Unleashing the Transformative Power of Writing

(00:10:14) The Crucial Role of Publishers in Book Success

(00:22:55) Transformative Experience: Inspiring Lasting Change

(00:26:54) Author the Future: A Lifetime Strategy

 
Bio:
After • committing suicide at the Edinburgh Festival • running away from elephants in Kruger • facing down drug dealers in their y-fronts in Perth • being mugged by an Orthodox priest at the site of the crucifixion • and surviving a few years as a Year Six Class Teacher in South London… Richard now runs Immersive Publishing – working with experienced, expert and exceptional coaches, trainers, consultants and business owners to turn your expertise into books, products and online training that are as brilliant as you are.

The Immersive Publishing site is for speakers, coaches, consultants, trainers, who want 1:1 support turning the stuff in their heads into transformation for their audience through brilliant books, courses and unique intellectual property. Lots of information here on 1:1 options and, on the mPowr Yourself page, links to our group programmes and publishing options also.

 

Episode Outline: 
(00:01:20) The Struggle for Self-Deserved Success

(00:08:59) Overcoming Negative Feedback as an Author

(00:12:14) Exponential Growth in Sales and Income

(00:19:23) Strategic Price Increases for Long-Term Growth

(00:22:30) Creating a Congruent Brand with MVP

(00:30:48) Creating Valuable Content for Your Audience

 
Bio:
Bill’s counter-intuitive philosophies go against the orthodoxy of most sales approaches - the old 'convince and persuade' doctrine. Instead, Bill takes a radically different approach to B2B sales - which includes using media as a lead device, creating personal empowerment for the sales person by avoiding antiquated techniques, and a thorough understanding of ‘buyer behavior’ which helps the sales person control the sales process. Bill is a 4x author having written Same Game New Rules, Rewire The Sales Mind, The Sales Playbook and Email It!. He co-hosts with Bryan Neale, The Advanced Selling Podcast (Top 30 Marketing Podcast on Apple Podcasts), a weekly podcast counseling sales forces and leaders world-wide, who seek to improve their business. The program is the top sales podcast with downloads of over 130,000/ month (13,000,000 downloads in 17 years.) He also hosts his own podcast - The Bill Caskey Podcast, where he dives deeper into counter-intuitive concepts for CEOs and sales professionals.

Episode Outline: 
(00:01:23) Fostering Engaged Audiences for Successful Podcasts

(00:03:26) Cultivating Engaged Fans for Lasting Impact

(00:09:08) The Power of Breaking Down Topics

(00:13:33) Creating Engaging Podcasts with Clear Intentions

(00:21:44) Crafting Compelling Podcast and Business Content

(00:28:37) Effective Call to Actions for Podcasters

 
Bio:
Isabella Sanchez Castañeda believes your impact deserves to be shared and helps you do so through marketing strategy and podcast production. Isabella started Isa Media Inc in the beginning of 2021 after realizing that her childhood dream of becoming a journalist wasn't going to work for her adult-self. At least graduating in peak pandemic 2020 gave her a lot of practice with pivoting and adjusting, because that's what's allowed her to become a strong business owner and marketer. Isabella is also the host of Visible With Isa Media Inc, a podcast where she shares strategies on how you can get more eyes on your business and impact.

You can connect with me further on Instagram or YouTube @IsaMediaInc where I share daily content and messaging strategy tips! 

Episode Outline: 
(00:02:29) Crafting a Compelling Brand Message

(00:08:27) The Power of Expert Guidance for Entrepreneurs

(00:12:14) Leveraging Books for Success

(00:16:10) Creating Compelling Brand Stories

(00:23:41) The Power of Comrades and Coaches

(00:29:25) StoryBrand Experts: Transforming Brands Through
Storytelling

 
Bio:
As a former vice president of sales and marketing in the manufacturing industry, executive coach for business owners and entrepreneurs across North America, and now the CEO of a marketing agency, Rob understands the struggle many brands face when it comes to marketing. He wanted to find a better way to get his message across to clients who would care—and he did. Now, Rob is on a mission to help small businesses accelerate growth by clarifying their message through Hughes Integrated, a StoryBrand Certified Marketing Agency. And as an esteemed marketing keynote speaker and podcast host, his sessions on marketing and branding are engaging, interactive, and inspiring.

To learn how Hughes Integrated's proven process can help your small business accelerate growth, or book Rob to speak at your next corporate event, visit https://hughesintegrated.com/

 

Episode Outline: 
(00:02:07) The Power of Personal Storytelling in Branding

(00:10:53) Prioritizing Client Success for Professional Growth

(00:17:32) The key questions for building a successful brand

(00:20:54) Answering the Five Critical Questions for Brand
Success

(00:26:23) Creating Competitive Advantage through Generosity

(00:33:06) Using Books to Establish Expertise and Attract
Clients

(00:36:08) The Key to Creating a Successful Book and Brand

 
Bio:
Tonya Eberhart is the Founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, creators, and experts become sought after authorities in their industry. She is also a speaker, podcaster, and international bestselling author. Tonya’s journey began selling vacuum cleaners door to door to pay her way through college.  She mastered the art of storytelling to get in the door. Then, she accepted a job in the radio industry, where the stakes were higher, and the prospects were harsher. She quickly learned that if she wanted to change the perception of those high level business prospects, she had to change the way she presented herself in the media world, too.  That’s actually what ignited their mantra, “Change how you’re seen & charge what you’re worth”. After building her own personal brand, Tonya became a sought after expert known for positioning and presenting her clients uniquely and helping them build profitable personal brands. 

Michael Carr is the Co-Founder and COO of BrandFace, LLC. He is also a real estate branding expert and international bestselling author. He has been actively involved in over 78,000 real estate transactions and has been named America’s Top Selling Real Estate Auctioneer. Michael first met Tonya in 2013 when he became her client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year, and continues to grow in recognition, revenue and recruitment. Michael became known as The Abundant Life Broker® while building his boutique real estate brokerage in Jefferson, Georgia.  He taught real estate agents how to utilize the personal branding strategies that had made him successful, and that he now teaches to entrepreneurs across the globe.  In doing so, he realized that his passion was helping others to succeed and live their most abundant life.

Download our free guide and discover how to attract more, convert more, and charge more for your services while spending less on your marketing! You can find more information at BrandFaceStar.com

Episode Outline:
(00:01:24) The Rise of "Sparketing" in Personal Branding

(00:03:18) Consumer Willingness to Pay for Ad-Free Experiences

(00:07:01) Embracing Communication: Standing Out in Marketing

(00:09:59) The Power of Evolving for Success

(00:16:39) Humanizing Brands Through Tailored Content Creation

(00:35:20) Coordinating and Delivering Valuable Book Projects

 
Bio:
Scott Murray - 20+ years in content marketing and extensive education in communication Merges the two to help marketers put consumers and communication at the center of modern marketing - what he calls Sparketing.

Co-Author of The Most Amazing Marketing Book Ever by Mark Schaefer and Friends

Episode Outline:
(00:05:43) The Battle of Perseverance in Book Writing

(00:13:28) The Power of Creating an Engaging Book

(00:16:13) Crafting Engaging Books with Actionable Solutions

(00:18:08) Crafting a Niche-Focused Bestselling Book

(00:22:42) Creating an Authentic Relationship Through Books

(00:28:01) Rewards and Challenges of Writing and Publishing

 
Bio:
Helping Coaches, Consultants, and Agencies get high-quality clients, consistently, on LinkedIn 🚀📈

Get my Amazon Best-Seller for free: "The LinkedIn High-Ticket Handbook". Bridge the gap between you and high-ticket clients using strategies, frameworks, and even AI.

Episode Outline: 
(00:02:23) Building Authority Through Writing: A Journey

(00:08:58) Embracing the 'Hat over the Fence' Moment

(00:15:54) The Transformative Journey of Book Writing

(00:18:35) The Power of a Well-Crafted Book

(00:24:41) Engage with Bruce Sheer's Expertise

(00:33:06) Transformative journey of publishing a book

 
Bio:
Bruce Scheer works with industry giants and “scale-ups” to inspire their buyers and accelerate revenue growth. He is an award-winning consultant, author, keynote speaker, and president of the National Speakers Association Northwest.

Episode Outline: 
(00:01:59) Building an Authentic Author Brand

(00:06:23) Crafting an Authentic Business Story

(00:10:06) Building a Strong Personal Brand: Core Message,
Customer, and Values

(00:16:44) Maintaining Brand Image through Online Monitoring

(00:20:18) IHOP's Temporary IHOB Rebranding Generates Buzz

(00:28:58) The Hidden Gems of Perseverance

Bio:
Chase Neely is the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded. He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019.

I'm opening up my calendar to do brand strategy calls (these will be completely free), and I'd love to talk to you.

Episode Outline: 
(00:01:45) Creating a Professional Home Studio for Video Production

(00:04:56) Visually Stunning Home Studio Transformation Expert

(00:11:00) LEGO Insiders Club: Unlocking Loyalty Rewards

(00:14:06) Expressing Creativity and Connecting through Cricut
Designs

(00:21:39) Creating Captivating Home Studio Videos

(00:32:47) Mastering iPhone Video Production Techniques

 
Bio:
Junaid Ahmed has been creating videos for the past 3 decades on camcorders, point & shoot, DSLR, and Smartphones. Building my home studio has given me an unfair advantage that you might not be thinking about. When folks see me on their screens in a Zoom call they immediately feel my level of sophistication. I automatically command authority and attention from my audience.

Take my 5-day free Home Studio Rehab challenge

Episode Outline:
(00:04:09) The Power of Authenticity in Building Community

(00:05:16) Authentic Networking and Personal Transformation

(00:09:47) Navigating Overlapping Responsibilities and Building Connections

(00:20:10) Balancing Well-being and Growth in Business

(00:24:10) The Power of Setting Intentions

(00:34:04) Rewarding Yourself for Starting, Not Finishing

 
Bio:
Mia Torr specializes in helping sales teams and service professionals who want to develop a strong base of local clients and convert more casual conversations into business connections. My international business networking community, Authentic Networkers, has a growing membership of over 26,000 entrepreneurs and business owners, with satellite groups in 102 cities across five countries I have decades of combined experience in corporate communications, stakeholder relations, fundraising, organizational leadership and storytelling, public speaking, teaching, and curriculum design.  
 
authenticnetworker.com

 

Episode Outline: 
(00:01:21) Achieving Freedom and Growth as a Business Owner

(00:07:55) Finding the Perfect Publisher for Book Success

(00:12:32) Finding Freedom as a Business Owner

(00:15:07) Finding Effective Sales Strategies for Long-Term
Success

(00:19:10) Crafting an Effective Cold Calling Script

(00:32:51) The Power of Cold Calling in Digital Marketing

 
Bio:
Robert Poole is the co-founder of Total Business Results. He helps entrepreneurs who are tied to their businesses make the transition from operator to owner in their business so they can finally achieve the freedom they got into entrepreneurship in the first place.. He is a graduate of West Point, previously an Army officer, and has over 25 years of experience in helping entrepreneurs grow their companies and turn them into saleable assets that don’t depend on them for the day to day operations. Today he is going to share a little about how to get free from your business and get back the freedom and time that most of us got into this game for in the first place.

Episode Outline: 
(00:01:33) The Power of Branding in Attracting Clients

(00:03:48) The Power of Transformation in Business

(00:06:33) Transformative Analysis: Writing a Business Book

(00:10:17) Creating a concise and impactful read

(00:18:41) Writing a Book: Tailoring Length for Reader
Satisfaction

(00:30:58) Creating Client-Centric Policies for Business Success

 
Bio:
Drake is a Client Quality Consultant who help business owners land better clients and level up their business to be more attractvie to high quality people.

 

Ready to get crystal clear on how to start landing great clients? This training walks you through 3 of my juiciest secrets for landing amazing clients that are a uniqulely perfect fit for your business.

 Episode Outline: 
(00:01:49) Tailoring Language and Lead Quality for Higher Closing Rates

(00:06:20) Embracing "No" as an Opportunity in Sales

(00:09:52) Prioritizing Business Growth by Firing Clients

(00:15:16) Tailoring Language for High-Quality Leads

(00:18:15) Jon Weberg's Journey from Failure to Success

(00:26:36) Personal Insights: Lessons and Financial Success

(00:33:20) Practical Steps for Immediate Results

 
Bio: 
Jon is an American entrepreneur, top 1% growth consultant, & business master. After becoming a 2X self-published author, running 3 separate businesses, and speaking in front of global audiences - his wealth of actionable knowledge is impacting the masses.

I truly want to educate & give every piece of actionable advice I can to your listeners. In order to do this, I'd love for them to be directed to subscribe to my YouTube channel where they can continue learning how to scale their businesses efficiently & at a massive profit. And they'll learn how to improve their finances & personal lives!

 Episode Outline:  
(00:03:57) The Early Entrepreneurial Mindset in Children

(00:10:07) The Power of Visual Storytelling

(00:15:10) Making a Lasting Impact Through Products

(00:18:46) Creating Lasting Connections Through Brand Videos

(00:20:02) Crafting a Compelling and Impactful Video Script

(00:28:52) Connecting with Customers through Brand Videos

 

Mariana Henninger is an entrepreneurial prodigy whose first business was a makeshift school she started inside her neighbor's garden shed when she was only 6 years old. She is a national EMMY award–winning (two-time nominated) documentary filmmaker who speaks 5 languages and has traveled and worked in 4 continents. Her body of award-winning work focuses on truly powerful, intimate and emotion-driven storytelling and her business BrandMagnetic focuses on creating Brand Videos as a conversion tool for online businesses -- helping coaches, course creators and entrepreneurs become unforgettable with their audiences.

Hi! This is the Brand Video Starter Guide - a video training that walks your audience from start to finish on how to create their own Brand Video.

Episode Outline: 
(00:04:27) Proactive Education for Google Success

(00:10:01) Optimizing FAQ structure for higher rankings

(00:13:40) Establishing Authority with a Well-Structured FAQ
Strategy

(00:20:19) Creating an Effective FAQ Section for SEO

(00:22:18) The Impact of Book Descriptions on Launch Success

(00:25:28) The Impact of Writing a Book on Credibility

 
Bio:
Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do). 
 His backstory -  from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...

 

Episode Outline:
(00:04:54) Transforming Sales with Authentic Connection and Empowerment

(00:13:11) Shifting the Sales Paradigm with Kindness

(00:15:47) The power of buyer-focused mindset in sales

(00:19:08) Prioritizing buyer well-being and ethical decisions

(00:22:14) Navigating the Choices and Challenges of Book
Publishing

 
Bio:
Deb Brown Maher is a relationship catalyst who helps business owners and freelancers change their sales approach by shifting their perspective of sales from convincing a prospect to buy to being of service to them. Deb’s combination of coaching, creative listening and supportive guidance enables her clients to gain a completely new perspective on their sales process and conversations, which leads to an increase in sales and business growth success. In the past, Deb worked in the high tech industry for startups and multi-national corporations. In 2008 she founded Deb Brown Sales, and is honored to be a trusted consultant to many Amish business owners in Lancaster county, PA.

Free offers on my website (bottom of home page) include blog posts, a free worksheet to overcome obstacles to success and a link to a free copy of the preface, intro and chapter 1 of Sell Like Jesus https://debbrownsales.com/ 

Episode Outline:  
(00:07:06) Building Trust and Boosting Rankings

(00:11:59) Creating a Consistent Online Presence on Google

(00:13:48) Establishing a Professional Image for Remote
Consultants

(00:19:01) Creating Engaging Content Without Being Salesy

(00:22:14) Boost Your Online Presence with Google Analysis

Bio: 
From rockstar to entrepreneur, Michael understands what it takes to help your business be found, liked, and trusted. He is married with 2 children and travels the country full-time in a fifth wheel. Recent winner of Most Innovative Digital Marketing Agency, Advertising Firm of the Year, and Best Social Media Marketing Agency, Michael's firm Perception Content Media is helping businesses across the country grow their presence online. Born into a musical family, he spent the first 6 years of his life on a tour bus. After high school he began his musical career and 

has shared the stage with some of the biggest artists in the world. He performed in front of over 75,000 people in Ben Hill Griffin Stadium. His current band, Fall of Envy, is still signed to a record label and has been streamed over 20 million times worldwide.

This link takes them to a contact page to fill out a quick form to set up a consultation.

Episode Outline: 
(00:00:50) Leveraging Writing and Publishing for Business Growth

(00:04:23) Financial Freedom Through Real Estate Investing

(00:06:35) The Limitations of Traditional Financial Advisors

(00:15:50) The Power of Active Wealth Management

(00:21:12) Redefining Wealth: The Truth About Financial Advisors

(00:23:25) Achieving Financial Freedom through Real Estate

(00:35:55) Passive Income Calculator for Financial Success

Chris Miles, the Cash Flow Expert and Anti-Financial Advisor, is a leading 

authority teaching entrepreneurs and professionals how to get their money working for them TODAY! He’s an author, podcast host of the Money Ripples Podcast, has been featured in US News, CNN Money, Entrepreneurs on Fire, BiggerPockets, and has a proven reputation with his company, Money Ripples
 (https://moneyripples.com/) getting his clients fast, financial results.
 In fact, his personal clients have increased their cash flow by $300+
 Million in the last 13 years!

Desired CTA

Send Audience To:
https://moneyripples.com/cashflow-calculator/

 This is our Passive Income Calculator that shows you how much passive income you could make in the next year if you follow our strategy. It gives listeners a baseline to see how close they are to financial freedom

Episode Outline:  
(00:06:17) Leveraging YouTube for Business Growth and Credibility

(00:09:49) Embracing Vulnerability: The Power of Video Marketing

(00:12:06) Strategic Video Editing for Engaging Content

(00:18:03) The Power of Negative-Themed Thumbnails

(00:24:08) Optimizing Video Elements for Viewer Retention

 
Bio:
Andrew founded YT Era, a full-service YouTube marketing solution for businesses and entrepreneurs, after reaching a low point in 2018 and discovering the transformative power of YouTube content. At rock bottom, he turned to YouTube videos for self-improvement and found success in boosting his mindset, finances and health. 
 Today, YT Era amplifies the world’s biggest solutions by changing the way businesses and entrepreneurs do marketing. Andrew helps entrepreneurs successfully clone themselves to explode their awareness, credibility, authority, reach, influence and sales by ALWAYS putting their Viewer first!

YouTube marketing can be overwhelming for any business. So I created an online course that walks you through the entire process step by step. Building a YouTube Channel that brings real results to your business and not just views.

Episode Outline: 
(00:05:48) From Online Community Member to Successful Consultant

(00:09:30) Building a Solid Foundation for Business Success

(00:10:38) Building an Online Community for Remote Workers

(00:13:25) Building an Engaging Online Community

(00:20:35) Creating Engaging Spaces for Online and In-Person
Communities

(00:28:17) The Multi-Faceted Journey of Book Publishing

 
Bio:
Deb Schell started her career in community building and business development after she was an active member in an online community that led her to quit her corporate job and begin living location independently, going after her dream of becoming a travel writer. 
 But then a Global pandemic started and the world stopped traveling, and Deb jumped online and started a new community, to help people find calm in daily life. The launch of this membership as a business strategy failed but that led to Deb's consulting business. 
 
 Since 2020, Deb has worked with over 50 Entrepreneurs across the globe who all have a vision, mission, or purpose. These amazing creators have found a way to take their life's work and help others solve their problems, challenges, and provide a safe space in an online setting. 
 
 Deb has helped guide clients towards making decisions that fit with their ideal lifestyle, bring them additional income, and help them find calm.

To get Deb’s book go to: Book link - https://creator2communitybuilder.com/

(00:02:22) The Impact of Authentic Selling on Success

(00:06:43) Finding the Right Guide: Navigating Book Publishing

(00:09:46) The Significance of Writing Mentorship

(00:18:20) Building Trust-Based Referrals for Sales Success

(00:19:21) Aligning Sales and Marketing for Revenue Growth

(00:30:27) Strategies for Accelerating Business Growth and Success

(00:43:57) Leveraging the Power of a Book

Episode Outline: 
(00:02:07) Rapid Growth through Strategic Outsourcing

(00:12:05) The Power of Engaging Facebook Posts

(00:17:37) Navigating the Challenges of Rapid Business Growth

(00:22:11) The Hidden Costs of Neglecting Personal Life

(00:27:52) Finding Passion and Providing Value

(00:30:35) Navigating the Business Journey with Purpose

Karla Singson is an award-winning writer, speaker, and entrepeneur. She has taken over 13 years of experience in growth and marketing growing her own online and brick-and-mortar businesses while moving in different places across the world. Recently, her biggest success includes growing a managed outsourcing company into a seven figure venture in a year without spending anything on ads. She has shared extensive stage time talking about business growth, leadership and marketing. On her regular days, she likes cooking Filipino food, going to hydrospas, perfume shopping, watching psychological thrillers, and reading behavioral economics. 

 I share this link to all of my podcast listeners so they can grab valuable resources and take advantage of the FREE $200 Voucher for our Bestseller Service - 360 Degree Hire Consulting and Onboarding.

Episode Outline: 
(00:10:32) Revolutionizing Audiobook Sales for Indie Authors

(00:15:42) The Importance of Offering Multiple Book Formats

(00:21:38) Amplify Audiobooks: Empowering Authors and
Distribution

(00:24:19) Empowering Authors with Amplify Audiobook Store

(00:30:24) Exploring Audiobook Narration Options for Authors

Bio:
Becky Parker Geist is the founder and CEO of Pro Audio Voices, which is a Portland based company serving clients internationally as a go-to place for exceptional audiobook production and marketing, and producer of the soon-to-be-released AMPlify app, that offers the highest royalties and most control to authors of audiobooks of any platform in the industry. 
 Her debut novel, The Left Turn, the first in the Split Universe series, which explores self discovery and discoveries in new science through contemporary metaphysical fiction in the context of parallel universes, is available for purchase on Amazon.

Episode Outline:  
(00:05:35) Overcoming Imposter Syndrome and Startup Challenges

(00:09:55) Strategies for Revenue-Driving Growth in Business

(00:12:18) Transformational Differentiation for Business Success

(00:16:14) Aligning Attitudes and Business Models for Mentorship
Success

(00:19:20) Building Strong Connections through Client
Understanding

(00:25:05) Navigating Transcription, Editing, Timing, and
Promotion

 
Bio:
Raul is a growth strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth. 
 He: 
🚫 Doesn’t have an MBA
 🚫 Didn’t come from a big-name consulting background
 🚫 Didn’t take some online courses or buy a franchise that automatically “gives him authority” to help you…
 
 He's just been blessed to have work with bootstrapped founders to:
 
 ✔ Double-5x companies (with millions in revenue) using his strategies
 ✔ Design revenue teams that produce $50M in sales & made it to the Inc 5000
 ✔ Be responsible for over $25M in direct response ad spend
 ✔ Train thousands of entrepreneurs in private paid programs and live events
 ✔ Lead strategy for multiple digital teams across the globe in 12+ time zones

A to  https://dogoodwork.io/ds

 

Audience members get a free book, education, newsletter and access to get more support. 

Episode Outline: 
(00:04:04) The Importance of Resilience in Business Leadership

(00:07:11) The downfall of Blockbuster and the importance of
adaptability in business

(00:10:17) The Importance of Leadership Resilience Post-COVID

(00:13:50) The Power of Visionary Leadership in Business

(00:20:04) Demonstrating Resilience and Inspiring Others

(00:29:58) The Power of LinkedIn for Business Success

(00:36:40) The Power of Genuine Care in Entrepreneurship

 
Bio:
An experienced professional business coach, and leadership development trainer, Claudine Pereira assists people with fundamental behavioral change. Her consistent and captivating approach stretches her clients to move beyond a limiting sense of self and achieve their desired personal and professional goals. An inspirational speaker, certified life coach, and internationally bestselling co-author of Live out Loud, Claudine is passionate about her work!
 
 Claudine works with small business owners and leaders, through coaching, training, and consulting she brings laser focus and strong structure, allowing them to stand out as confident, proud, and polished professionals.
 
 With over 25 years of coaching experience and through engaging one-on-one sessions, Claudine’s boundless energy, fire, and compassion catapult people's learning experiences into active self-improvement. She not only promotes self-discovery but instills lasting confidence.

For a free 1 hour deep dive discovery session into your business email Claudine at info@thepinkcoach.com

Episode Outline: 
(00:03:23) Building Meaningful Connections through Email Campaigns

(00:08:43) The Power of Storytelling in Content Marketing

(00:12:10) Transforming Prospects' Emotions into Sales Success

(00:20:13) Understanding and Addressing Market Desires

(00:32:30) The Limitations of AI in Content Creation

(00:35:08) Understanding the Emotional Journey in Marketing

 
Bio:
Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.

tom@storypowermarketing.com 

 Episode Outline: 
(00:06:18) Podcast Interviews: Connecting Through Stories and Expertise

(00:09:42) The Art of Pitching Catchy and Specialized Topics for
Podcasts

(00:10:05) Creating Engaging Bios for Podcast Pitches

(00:14:29) Connecting with podcast hosts made easy

(00:19:17) Crafting a compelling pitch for podcast success

(00:32:12) Leveraging long-form podcasts for effective marketing

 
Bio:
Spencer Carpenter is the founder of Outlier Audio, a full service podcast booking agency that represents talented entrepreneurs, business professionals, securing them podcast interviews.

Episode Outline: 
(00:02:21) Amanda Cahole's digital marketing success story

(00:06:40) The Power of Authentic Instagram Stories

(00:12:11) LinkedIn's Algorithm Shift Towards Professional
Content

(00:14:53) The LinkedIn SEO and Instagram Integration

(00:20:35) TikTok's Algorithm: A Game-Changer for Business
Growth

(00:33:23) Streamlining Writing with Voice-to-Text Technology

 
Bio:
Founder & Digital Strategist of the Wolfe Co. Amanda provides business owners with access to reputable resources, community connections and trusted guidance/education to start converting on social. 
 After working as a brand marketing manager in corporate, Amanda ventured on her own and took her love of digital marketing and ran with it. From helping clients earn $10k from just 2 Instagram stories, $77k from one DM and $28K social media launches, Amanda has turned many personal brands and service-based businesses into cash cows.
 
 Her efforts have awarded her two RBC + Women of Influence nominations and a Bronze in the 2019 Canadian Marketing Associate awards in the Customer Experience category.

 

Connect with me on social. I've provided my Instagram because it links to all my profiles and resources.

(00:10:10) LinkedIn: Connecting Professionals and Sharing Insights

(00:15:09) Establishing Thought Leadership on LinkedIn

(00:20:40) Enhancing Content Discoverability with Transcripts

(00:23:05) Creating Resonant Content that Connects Emotionally

(00:29:37) Active Engagement: The Key to LinkedIn Success

Dee Boswell-Buck is a Certified Social Media Strategist who helps women-led business owners transform their online marketing so they can book more leads and earn more revenue.

Her journey began whilst on maternity leave. She launched a mom group on meetup.com called Mamaliciousmamas because she was lonely and wanted to get the heck out of the house! While the baby napped Dee built a website and started a Facebook Page and Twitter Account.

By the time she returned back to work Dee had over 400 active members with companies from Children's Place to Kisko Freezies looking for "access" to her new found friends. She decided to update her "boring" LinkedIn profile with the skills she attained organizing events and her love affair with social media began.

LinkedIn began to notify her of job positions for social media management and digital marketing!

Dee went back to school part-time to obtain her certification. Once certified in Digital Marketing, she tried to move in the marketing department and she was told that she did not have enough experience. Dee sought out experiences by sharing her journey on social media. Soon, small business owners started to reach out.

Dee made the decision to launch her own business and with the help of a business coach, plotted and then exited her place of employment after 26 years of working there.

Dee believes that knowledge is power for all company owners and allows access for all through her newsletters and free and paid online masterclasses and in-person events.

Now Dee leads a mighty team that helps women business owners AMPLIFY their voices and expertise strategically in the online space. With Dee as their guide, her clients are able to book more quality leads and form collaborations so they can earn more revenue. 

 

(00:02:40) Scaling With Ease: Ken Paskins' Entrepreneurial Journey

(00:06:50) Transitioning from Corporate Executive to Fractional CEO and COO

(00:07:28) The Influence of Childhood Experiences on Entrepreneurship

(00:12:14) Identifying and Overcoming Challenges for Scaling

(00:16:13) Achieving CEO Balance for Greater Success

(00:26:19) Avoiding Costly Mistakes in Scaling

After several decades of running teams of 400+ people, companies with a PNL of a half billion dollars, and closing a $40M software deal just days after 9/11, I spent decades executing and chasing, being unbalanced, and working IN the business, not ON the business in fortune 100, PE and VC companies. 
 For the past seven years I have operated as a fractional CEO/COO for many companies from pre-revenue to $200M, specifically with business owners in chaotic industries. 
 My mission is to help CEO's and owners finally solve the core problems they are shackled with.  So I created a community just for them called The Shift Spot where CEO's learn to take control of their business and their lives!

(00:03:27) Authentic Persuasion: A Game-Changing Sales Resource

(00:05:36) Enhancing Sales Skills for Success

(00:11:43) The Power of Consistent Podcasting

(00:15:25) The Guide to Authentic Sales Success

(00:20:22) Building Trust in Coaching and Services

(00:32:16) Engaging with Jason's Valuable Sales Resources

 

 

Jason Cutter
CEO, Mindset and Scalability Expert
Cutter Consulting Group
Jason Cutter, CEO of Cutter Consulting Group, is a mindset and scalability expert focused on developing Authentic Persuaders®. Even though his bachelor’s degree is in Marine Biology, he knows what it takes to be successful in sales and build profitable teams. His books, podcasts, training workshops and speaking are focused on helping sales professionals close more deals, make more money, and produce scalable results.

Main Hub/Link: www.jasoncutter.com

Authentic Persuasion: https://authenticpersuasion.com/

LinkedIn: https://www.linkedin.com/in/jascut/

 

(00:09:03) Optimizing Productivity through Valuing Time

(00:12:18) The Benefits of Hiring a House Cleaner

(00:14:58) The Power of Micro Breaks for Solopreneurs

(00:20:59) Maximizing Productivity through Goal-Oriented
Planning

(00:30:26) Dogs' Alertness to Amazon Delivery Drivers

 
Bio: 
Productivity Coach for solopreneurs. Eliminating calendar chaos & task overload. Host of The Mister Productivity Podcast. Turning overwhelm into success.

My email newsletter, The Productive Solopreneur: https://misterproductivity.com/insider/

Episode Outline: 
(00:02:29) Embracing a Fulfilling Lifestyle through Downsizing

(00:05:07) Engaging Virtually: Challenges and Benefits

(00:07:59) Maximizing Revenue through the 100K Signature Talk

(00:11:03) Generating Business through Targeted Speaking

(00:16:57) Captivating Packaging for Audience Engagement and
Transactions

(00:19:27) Transforming Perspectives through Powerful
Communication

 
Bio: 
Steve Lowell is a multi-award-winning speaker, 3x #1 best-selling author, and master trainer for high-impact speakers with a track record that speaks for itself. Having given over 3500 keynote speeches, 5000 seminars and trained more than 500K speakers globally, Steve delivers innovative strategies that help speakers drive revenue from the stage and build wealth through speaking. 
 Steve is the Past President of the Global Speakers Federation (GSF) and the Past National President of the Canadian Association of Professional Speakers (CAPS). With over 50 years on stage (Steve started speaking at the age of 6!), thousands trained, and unmatched results, Steve helps speakers craft their signature transformational message and turn it into revenue.

www.stevelowell.com

(00:02:29) The Power of Emotional Connection in Communication

(00:06:02) Transformative Communication Training Program

(00:12:36) The Power of Emotional Connection in Conversations

(00:16:15) The Power of Emotional Connection in Communication

(00:23:10) Reframing Insecurities for Personal and Professional
Growth

(00:29:49) The Power of Emotional Connection in Communication

They say, “Communication is Everything.” But according to Talia Jacqueline, without the psychology, communication is nothing. Talia started a trauma therapy practice at the age of 21. What she realized as a coach and consultant, is that it doesn’t matter how valuable you are if you can’t communicate it. 
 That’s how Visceral was born, a training company in communications. Today, Talia Jacqueline works with C-suite and sales teams of financial firms managing 5 billion in assets. Working with business leaders, entrepreneurs and their most valuable team members, Talia has helped companies apply the psychology of communication to generate the recognition, traction and growth that they deserve.

A one-sheeter on the 3 most important tweaks to make to your message - whether you're a CEO or a salesperson.

Ted Talk; Ditch the Pitch. Captiovate beyond the words.

(00:02:21) From One-Man Shop to Thriving Organization

(00:06:37) The Power of Hustling for Success

(00:11:45) Growth and success through rejection in sales

(00:15:48) The Importance of Valuing Good Employees

(00:17:28) Delegating for Business Growth and Success

(00:26:55) Outsourcing for Time and Cost Efficiency

(00:30:28) The Power of Entrepreneurial Mentoring

My name is Jay Aigner, CEO of JDAQA a software testing agency with around $2M ARR. Father of 5, student pilot, and amateur astrophotographer. My 5 for 5 (5 am wakeup, workout, stretch, meditate, and journal) has been something friends, family members, and fans of my podcast have keyed on as something they really appreciate. 
 I also host a podcast called The First Customer where I interview successful founders about how they got their first customer.
 I've been featured on a couple podcasts and would be honored to be a guest on your show. I think I would provide a relatable story for your audience as someone who went from the 9-5 to consulting to the freedom of running my own business. My family is also currently being featured in a documentary about time management and successful people spend it.

(00:02:34) Need for Wholesome Children's Literature

(00:06:04) Burnout in Writing

(00:10:20) Ghostwriting

(00:15:19) Balancing Editor Suggestions

(00:24:44) The Importance of Book Cover and Marketing Blurb

(00:29:38) Connecting with Carrie Pierce

Carrie E. Pierce has written professionally for over twenty years, building a solid international reputation. During that time, Carrie discovered there was a real need for wholesome, quality children’s literature that could also be enjoyed by parents and grandparents as they read aloud. She understood the concern parents and grandparents felt as they struggled to find children’s stories they could trust and feel good about sharing with the young ones in their lives. Because of that realization, Carrie understands how important it is to keep storytime safe. 
 Eager to fill this niche, she began prayerfully crafting quality stories from the heart that contain important life lessons; written in a style that doesn’t talk ‘down’ to children.  
 Carrie’s stories always contain age-appropriate themes - free of agendas and teach wholesome, important life lessons.  
 Having experienced heartbreak and tragedy firsthand and seeing many of her dreams come true, Carrie speaks with a rich insight into the human heart and an honest voice holding nothing back. 
 
 Born in New Orleans and raised in Central Texas, Carrie now lives in Idaho. Over her lengthy career as a seasoned guest, Carrie has proven compelling and forthright. You- and your listeners- won’t be disappointed! 
 Morgan Pierce Media & Publishing is a premium-level, hybrid publisher that removes the intimidation often felt on the publishing journey by providing authors with the comprehensive publishing services they need before, during, and after their book launch.

(00:01:43) Joanne Bolt

(00:05:20) Podcasting

(00:14:35) Purpose

(00:17:59) Offer

(00:25:34) Evolution of Podcasting

(00:29:13) Effectiveness of Smaller Podcasts

(00:35:03) Joanne Bolt's Resources

Joanne Bolt is a southern momma with a snarky attitude who ran a $56 million dollar real estate team before turning to her true passion-helping women build the business they dream of. Host of The B-Word Podcast and founder of Podcast(H)er Network, Joanne builds community for women podcasters to get out of the messy middle and into action to achieve their unapologetically ambitious goals. 

If you want to learn more about the P.R.O.F.I.T system that Joanne talked about in the episode go to www.joannebolt.com/profit

(00:10:08) The Benefits of Giving

(00:11:18) Building a Successful Business

(00:13:43) Knowing Your Target Market

(00:21:45) Importance of Perspective

(00:24:31) Personalization in Marketing

(00:30:08) Writing and Publishing a Book 

Bio: 

Are your audience members seeking new ways to grow their business?  🚀  Let me take them back to the future and share my knowledge on generating business by being clear on their target market, building relationships and generating referrals. 
 I've supported thousands of business people to take their business to new heights through my role as BNI Melbourne Central Executive Director.  I’m a CPM (Certified Practicing Marketer) who has corporate experience but lives in and loves the small business world. 
 I've also run several of my own businesses as well as done time in corporate - so it's fair to say, I know my stuff!  
 If you want dry and boring, I'm not your guy. 

(00:11:09) Creating a Movement

(00:13:13) Disrupting the Industry

(00:16:26) Ethical Publishing

(00:27:22) Building a Business with Integrity

(00:29:16) Connecting with Bridgit

Bridgit is a game-changing Leadership Coach who uses a conscious and ethical approach to help her clients achieve success in both their businesses and personal lives. She is known for her straight-talking, no-nonsense approach and her weekly community "THE REVOLT WEEKLY" which serves as a support group for rule-breaking individuals looking for inspiration, guidance, and real talk. Bridgit is a leader of a revolution and her community is filled with like-minded individuals ready to break free and create something extraordinary. 

Ernie Martin is a seasoned marketing and communications professional and the author of Nobody Cares About Your Business - The 8 universal marketing principles every entrepreneur must know to make customers LOVE their business. With an impressive career spanning over 30 years, Ernie has earned a reputation for excellence in his field. 
 Ernie’s extensive experience has seen him collaborate with numerous Fortune 500 companies, including Delta Air Lines, Georgia-Pacific, and Kimberly-Clark, as well as organizations such as Centers for Disease Control and Prevention and the Business Payments Coalition in collaboration with the Federal Reserve Bank of Minneapolis.
 Ernie is also the founder and CEO of Receivable Savvy, a research and content development consultancy helping finance professionals master order-to-cash founded in 2015, 
 A graduate of Xavier University of Louisiana, Ernie holds a Bachelor of Science in Marketing, has acted as a substitute adjunct professor, and regularly mentors entrepreneurs and small business owners as they launch and grow their companies. 

(00:05:19) Ernie Martin's business story

(00:06:47) Receivable Savvy

(00:08:20) The process of publishing a book

(00:16:37) Importance of courage

(00:19:52) Importance of carving out real estate in someone's
mind for your business

(00:30:57) Marketing for solopreneurs

(00:35:17) Leveraging author status

(00:05:58) Building Authentic Connections for List Growth

(00:11:43) Building Email List through DM Conversations

(00:16:19) Magazine Publishing Process

(00:21:16) Impostor Syndrome and Authentic Marketing

(00:26:09) Promoting Master Class in "Be a Confident
Entrepreneur" Group 

Bio: 

Tracy Beavers has more than twenty years experience in sales and marketing. As the owner of three businesses, she understands the rollercoaster of entrepreneurship. She loves sales, she loves networking, and she wants you to love it too!

Prior to becoming an entrepreneur, Tracy had corporate careers that spanned several industries: insurance, lending, real estate, and sales. Throughout every career, one fact remained constant: her love of people and her passion to help them WIN. Her ability to build relationships with others and listen to their needs is the bedrock of her success. 
 
 As a business/sales coach, Tracy has helped hundreds of entrepreneurs scale to their next level with a clear roadmap for success. She is a public speaker, and a published author. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. She is the creator of two online courses: “Business Visibility Made Easy” and “Be A Confident Entrepreneur”. She has a group coaching program and offers private 1:1 coaching for clients wanting a VIP custom experience.  
 
 Tracy graduated cum laude from the University of Tulsa in 1992.She and her husband Jon reside in Arkansas, have two children and a beloved English labrador. 

 

(00:06:48) The Power of Podcasting

(00:12:18) Struggles with Writing and Publishing

(00:17:54) The Power of Sharing

(00:23:30) The Power of Combining Podcasting and Writing

(00:29:07) Building a Platform: The Power of Podcasting

(00:34:34) The Importance of Owning Your Audience 

Bio: 

Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. 
 As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell. 

(00:00:00) Tony Robbins and the Power of Firewalking

(00:06:42) Reluctance to Participate in Firewalk

(00:12:24) Firewalking Experience

(00:17:50) The Power of Firewalking

(00:23:44) The Power of Taking Action

(00:29:41) The Power of Small Decisions

(00:35:49) Dave Albin's Journey to Sobriety

(00:41:43) Author to Authority podcast

Bio:

Dave Albin was born in 1954 at Queen of Angels Hospital in Hollywood, California to a single mother. He was adopted by his Aunt & Uncle on his mother’s side at the age of 5. His adoptive parents told Dave they were not his parents at the age of 11. Later that year both his adoptive parents started drinking. 
 This is where Dave’s life took a hard turn.
 Dave tried alcohol at the age of 12. By the time he was 14 he was experimenting with hard drugs. Grossly addicted to drugs and alcohol he joined AA some 20 years later in June 1988.
 This is when Dave was introduced to the personal development industry. He attended a seminar with Tony Robbins in 1995 where he did is first firewalk. Dave went on to work for Tony Robbins for just shy of 20 years as Tony’s Firewalk Captain.
 Dave retired from the Anthony Robbins Companies in 2014 shortly after GOOGLE hired him to put on an event for them.. Firewalk Productions, LLC was born in 2014. Dave has done gigs for NASA, Heineken, The Entrepreneurs Organization (EO), RE Max, Chick-fil-A, Pruvit, Google, NI, NC Chiropractic Association, Wayne Dyer, T Harv Eker, CRISP Video, Tony Robbins and many others.
 Dave currently lives in the Appalachian Mountains in Ashe County North Carolina.

Use code 6828 for a wonderful discount on Dave’s course coming up in October at www.FirewalkAdventures.com 

Donnie Bovine, CEO and founder of Success Champions, shares his journey from salesperson to business owner in this episode of the Author to Authority podcast. He emphasizes the importance of honesty, eliminating excuses, and taking responsibility for success in business. The conversation discusses the challenges faced by entrepreneurs, the importance of traditional sales and networking methods, and the need to hire the right people. Sales and networking are highlighted as crucial for business growth, and the fear of sales is debunked. Compatibility with clients and the benefits of niche marketing are also explored. Listeners are encouraged to share the episode as a valuable resource for building a successful business.

Episode notes:  

(00:00:00) You Don't Have a Sales Problem

(00:06:31) Building a Successful Business

(00:11:47) Building a Successful Business

(00:17:04) The Importance of Hiring the Right People

(00:22:51) The Importance of Sales in Business Growth

(00:28:54) Importance of Compatibility in Business

(00:34:21) Scaling a Business through Niche Focus

Donnie Boivin is an entrepreneur and serves as CEO and Founder of Success Champions and Success Champion Networking. Donnie is considered one of the leading global minds on sales, business development, and business growth. He is the first person to make sales and business development relatable and human. 
 Donnie is a community builder at heart — he builds champions. Today he helps small business owners leverage sales and business development to grow and then scale their business through Success Champion Networking, Badass Business Summit, Champions Table Masterminds, and the Champions 90 Challenge.
 In addition to running multiple businesses, Donnie runs a full working farm with goats chickens ducks, turkeys, and geese., his podcast ‘Growth Mode’ ranks among the top podcasts globally. He is a five-time Best Selling Author and a highly sought-after public speaker. 

(00:00:00) Leveraging Media Exposure for Impact

(00:06:11) The Power of Podcast Ownership

(00:11:56) The Power of Visibility

(00:17:39) The Power of Sharing for Branding

(00:23:42) The Power of Evergreen Content

(00:29:19) Leveraging Podcasts for Visibility

(00:34:59) The Importance of Company Ownership

Marisa Shadrick, one of the world's top 100 speakers, shares her journey of overcoming fear and finding freedom in writing and speaking on this episode of the Author to Authority podcast. She discusses her early struggles with writing and how she transformed ordinary writing into magnetic writing by attending classes and conferences. Marisa's insights on marketing, personal growth, and adaptability in a changing market offer valuable advice for entrepreneurs and professionals. The conversation also highlights the importance of prospecting and selling, proofreading and copywriting, and simplifying business strategies. Overall, this episode provides inspiration and practical strategies for enhancing writing and speaking skills, building authority, and achieving personal growth.

Episode Outline: 

(00:00:00) Overcoming Fear of Writing

(00:06:36) Overcoming Fear and Finding Freedom

(00:11:55) Marketing in a Changing Market

(00:17:56) Prospecting and Selling

(00:23:19) The Importance of a Second Pair of Eyes

(00:28:58) The Power of One: Simplify and Strategize

(00:34:40) Taking Notes During an Interview

✍️ When I started writing, the process felt unnatural. I never made it past remedial English throughout my early academic years, so I feared people would see me as a fraud. 
 My first step was enrolling in a local community college. I took every English class offered, including Shakespeare and creative writing. I later attended writer's conferences and continued to tap on my keyboard.
 
 ✨ My articles appeared in Charles Stanley's In Touch Magazine, Chicken Soup for the Soul, Gospel Publishing House, Faith and Fitness Magazine, newspapers, and various offline and online publications. But that's not all…
 
 🎤 In 2015, I was among 30,000 contestants from 126 countries competing in the most prestigious international speech competition. I was scared to dealth, but I had to overcome my fear of public speaking. 
 
 As a result, I became Toastmasters' 1st Place Champion for District 33, which positioned me as one of the world's top 100 speakers. That single event opened many speaking opportunities.
 
 As a former radio talk show host, conference workshop speaker, and podcast guest, I know people need answers. So I help them find clarity and renewed purpose through serving others with their products and services.  
 
 🌈 Dreams begin with you. It takes daily resilience to plan, create, and unleash your brilliance. 
 
 Yes, there are internal and external challenges along the way, but the benefit far outweighs the struggles. Together we can become a positive influence in the world. 

Send Audience To:

 

🎉 Free Resource🎉 
 Turn Your Knowledge Into Online Revenue
 
 A perfect resource for coaches, course creators, and service-based enthusiasts wanting to generate MORE cash flow.
 
 ✔️Distill your ideas into one profitable reality.
 
 ✔️Turn knowledge into a marketable business. 
 
 ✔️Step-by-step fillable prompts for a seamless start-to-finish offer. 
 
 PLUS...️You'll also receive five video tutorials via email.

The Simplifying Entrepreneurship podcast, hosted by Kim Thompson-Pinder and Peter Mohr, offers valuable strategies and insights to help entrepreneurs transform their frustrations into freedoms. Through the framework of the 5 P's of Business - Purpose, People, Processes, Profit, and Performance - they provide practical advice for running a successful and fulfilling business. They emphasize the importance of aligning business goals with personal goals and creating a turnkey business that supports one's dreams and allows for a better work-life balance. The podcast covers various topics, including goal setting, planning, team involvement, process improvement, and maximizing profitability. With a focus on empowering business owners, Simplifying Entrepreneurship provides resources, tools, and assessments to help entrepreneurs take control of their businesses and create a plan that aligns with their personal aspirations.

Episode Outline:

(00:00:00) The 5 P's of Business

(00:06:15) The Importance of Aligning Business Goals

(00:11:19) The Promise of Freedom

(00:16:34) Importance of Aligning Products, Processes, and
People

(00:21:52) The Importance of People in Business

(00:27:11) Maximizing Profit through Process Improvement

(00:32:24) Simplifying Entrepreneurship

Pete helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. With over 27 years as a business owner, he's refined many of his tips, tools, and techniques in the trenches within his own businesses.
 Pete started coaching others in business because of his belief that, ‘You own your business; it shouldn't own you’. 
 It's time to start using frameworks that allow you to have a turnkey business so hat you can live the life you deserve!

Go to my website and click "Take the Assessment" to see How Healthy Your Business Is!

Episode Outline:

(00:00:02) Online vs Offline Marketing for Entrepreneurs

(00:06:16) Entrepreneurial Success and Lessons Learned

(00:11:27) Entrepreneurial Journey

(00:16:49) The Importance of Starting Small

(00:21:56) The Importance of Marketing for Authors

(00:27:04) The Challenges of Publishing a Book

(00:31:39) Google Website Audit

Michelle Nedelec has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs.  Michelle runs the creative side of her Infusionsoft Done-For-You Marketing Tech services company helping entrepreneurs set up and maintain their Infusionsoft (Keap Max Classic) through her company, Awareness Strategies at AwarenessStrategies.com

Giveaway Link: https://www.AwarenessStrategies.com/leaks 

Social Media Link: LinkedIn https://www.linkedin.com/in/michellenedelec

(00:00:00) From Sales to LinkedIn Training

(00:05:54) The Importance of Building Relationships in Sales

(00:10:59) The Importance of Being Open-Minded

(00:16:17) Transitioning from Relationship Building to Sales

(00:21:25) Initiating Business Conversations

(00:26:05) Benefits of Writing a Book

(00:31:25) Automation for Connecting on LinkedIn

Bill has been using LinkedIn for sales since 2013 and have been teaching others how to do the same thing since 2016. My journey and training philosophy has evolved from ‘you have to do it this way’ to ‘let’s find a way that is going to work for you’. 
 
 This new evolving philosophy made me realize that there’s no one single way to approach sales- cold calling, email outreach, in-person, video, social, they all have their place and can all be effective. 
 
 That realization has led me to start writing my book, “All Selling is Social” where I encourage salespeople, business owners and entrepreneurs to step out the silos or echo chambers that they’ve spent the most time in and try new and different things.
 
 If you’re a sales/marketing leader, business owner and/or entrepreneur and want to talk more about how “All Selling is Social” I invite you to a call. I’m passionately curious about learning from others and hearing your specific point of view.
 
 If you’ve read this far and would like to connect with me, PLEASE send a personal note telling me the reason for the connection request. 
 
 I look forward to getting social with you!!
 
 bill@allsellingissocial.com | 518.598.9625

(00:00:00) Referrals and Christianity 

(00:06:40) Building Referral Networks 

(00:12:29) Can I Borrow Your Car? 

(00:17:14) Giving Referrals Mindset 

(00:23:07) Risk Mitigation in Referrals 

(00:28:39) Referral System Overview

Entrepreneur and online trainer, Mark Struczewski, known as Mr. Productivity, shares his expertise on how to gain control of time and take business to the next level. Struczewski explains that planning time intentionally, structuring daily time, and relaxation techniques are all important for achieving productivity and success. He offers live training sessions, a podcast, and coaching services to equip entrepreneurs with the necessary tools for personal development. Furthermore, Struczewski emphasizes the importance of reading for success and learning as an entrepreneur. His website, mrproductivity.com, provides five top productivity tips to boost performance. Applying these strategies can help entrepreneurs reach their optimum performance. 

 Episode Outline:

(00:00:00) Becoming Mr. Productivity

(00:06:16) Planning Time Intentionally 

(00:11:16) Structuring Daily Time

(00:16:17) Relaxation Techniques 

(00:21:37) Reading for Success 

(00:26:44) Learning as an Entrepreneur 

(00:32:08) Productivity Tips for Entrepreneurs

This episode of the podcast offers entrepreneurs and professionals an opportunity to take their business to the next level by creating a digital product. From a one-off video master class to an array of modules, the episode breaks down how to monetize services, write digital products, and create a Value Ladder. It provides the tools and strategies to write a book quickly and outlines how to create a successful business model by creating a series of products or services that increase in value. With this podcast, entrepreneurs can gain the expertise and knowledge needed to launch their success.

(00:00:00) Creating a Digital Product

(00:06:07) Getting Out of the Friend Zone

(00:11:08) Creating Digital Products 

(00:16:14) Writing a Digital Product

(00:20:57) Writing a Book Quickly

(00:25:40) Creating a Value Ladder

Chris is typically thinking about building 3 things at any given moment: a life-long marriage, world impacting family and multi-million dollar businesses. The last three businesses Chris has started have done over $1 million each per year in revenue. In the last 10 years of being self-employed and employing others, he attributes Purpose Driven Prospecting as his key skill to solve problems and add value to others. Chris has thrived in B2B sales, B2C sales, and sales in numerous industries. He was recently featured in a new best seller in 9 different categories called 'Million Dollar Dads'. While business is growing, so is his family! Chris is a father of two boys and a new baby girl. Outside of business, Chris and his wife, Beth, competed on the hit TV Show American Ninja Warrior. 

 

Episode Timestamps:

 

(00:00:02) Purpose Driven Prospecting

(00:07:04) Finding Critical Number

(00:13:20) Daily Minimums

(00:19:06) Successful Business Systems

(00:24:56) Building a Successful Business

(00:30:57) Creating a Book

(00:36:31) Creating Clarity in Business

00:00:02 - Speaker A

You are an entrepreneur, a professional, a speaker, or a coach. And although you've come a long way, it's time for you to take it to the next level. We've got you. This is the author to authority podcast. We'll help you use authority and influencer marketing to build your business stronger and faster by publishing a book. You'll hear from guests that are thought leaders in sales, marketing, networking, communication, social media, promotion, and business leadership. Let's do it. This is the author to authority podcast. And now your host, the extraordinary word ninja, Kim Thompson Pender.

 

00:00:55 - Speaker B

Welcome to the author to authority podcast. I'm your host, Kim Thompson Tinder, and I am so excited to announce that in August, we will be having the 400th episode of the Author to Authority Podcast. And in celebration of that, I have decided to do the top 25 episodes of The Author to Authority Podcast for the whole summer. And we will celebrate the fourth hundred about mid August. So there'll be a couple of episodes after that. And I chose these episodes because they were the ones that I just personally felt were the ones that gave tremendous amount of value, that were going to help you as an entrepreneur, professional, a speaker, a coach to move your business forward. These were value packed episodes that are just going to give you action steps that are just going to really propel you to the next level. So I'd love for you to sit back, relax, and enjoy this top 25 episode today. I am so excited to have Chris Baden back with us. And on the last episode, we covered so much that we actually didn't get to some of the things that we were supposed to cover. And Chris told his story, and he can touch on it a little bit today, just as a review. But we wanted to talk about purpose driven prospecting, and we did start to touch on that, but he never actually got a chance to share the main points that he wanted to. Plus, we didn't even get a chance to talk about his book. So we're going to continue the conversation today. So welcome back to the show, Chris.

00:02:59 - Speaker C

Kim, thanks for having me on. I'm excited to hang out and we'll get into some more of the tactical and the training and the tools that people can take in their world with them today, right now, and start seeing results. So I'm excited for that.

 00:03:15 - Speaker B

So Chris, why don't you just give us a brief introduction to yourself because maybe people didn't listen to the last episode.

 00:03:22 - Speaker C

Yeah, so I got thrown into commerce ten years ago and I've been commission only, employing myself and others for the last ten years of my life. And it has been fun and exciting and painful and scary and all this slew of emotion that I'm sure you listening or watching this right now have felt. Entrepreneurship is great, but it is also very challenging and very hard. And in the second month of my entrepreneurial journey, I'm working 70 plus hours a week for the whole month. And I made $800 for the whole month. And I learned an important lesson that shaped the rest of my journey so far. And that is I don't get paid to work. I get paid to produce results. And the way that I produce results is I have to get results for other people. I have to get results for the market that I serve. Business is just a systematic way of delivering a product or service. But the experience that you create in the business, but also the experience you create for your prospects and your customers, is the art. And that's the how. And so it's purpose driven prospecting. It's starting those conversations and it's leading into this experience that makes you stand out in the marketplace. But more importantly, it creates a culture and environment that you absolutely love. And so in the first two months of my journey, learning that I get paid to produce results and the way that I do that is produce results for others, it taught me a hard lesson, and it's very humbling. And you have to be very honest with yourself. Am I doing that or not? And if you're not, then you go back to work and figure it out and come back the next day when you're ready.

 00:05:15 - Speaker B

I loved what you said there and how you shifted your focus to not just selling a product or a service, but obtaining a result. And I think especially people who are in service based entrepreneurship, you have to get results for other people because that's your product.

 
00:05:43 - Speaker C

Yeah, and there might be some people listening. Wealth, health, and relationships are kind of the three main markets wealth, health, and relationships. If you throw any business at me, they will fall into at least one of those areas predominantly. And so even somebody that is in, say, the relationship market, it's like, well, how do you measure intangibles like love or more connection, and you can still tie it to certain patterns. What I'm saying here is don't let any mindset or thought take you out of what result you create, because that result will help you focus on why you're doing what you're doing, why you're sacrificing time from your family, why you're putting yourself out there and dealing with loads of rejection so it'll remind you what you're doing. It'll help your whole team focus on the actual right thing. So you'll dramatically reduce the sideways energy and frustration with team, and you'll also be able to market with full conviction on exactly what you're doing. Why does that matter? It matters because guess what? Nothing sells harder than the truth. People love hearing it. You don't need to convince anybody because it's true. They already know it to be true. And for you, it feels so much better. There's no resistance or anxiety that you have throughout your sales or marketing process, you have full peace in your heart inside, and therefore full conviction to go out and share that you're building and sharing and growing from a place of peace internally rather than complete utter chaos and turmoil. And it turns out people don't really want more of that in their life, so they don't want to buy from you when you're in that place. This all said, if you're in relationships, if it's marriage counseling specifically, hey, before I talked to this married couple, the last date night was six months ago. Now, they are consistently going on one date night per week, and they're saying I love you x amount times more. They're holding hands or kissing more throughout the day compared to what they were before. You might think I'm crazy or weird, and I'm not saying that's the best or right answer for marriage counseling or relationship, but I'm just saying that there's always going to be some type of outcome behavior or result shift because of the service or work that you're doing.

 00:08:21 - Speaker B

Yeah, there's something tangible. There's a tangible result. And by doing all of those things, they now have a stronger marriage. They now have a stronger relationship. They now feel more connected to each other. But the tangibles are holding hands, saying I love you, and going on date.

 00:08:42 - Speaker C

Nights like when we just got married or first started. Yeah, that's exactly the point. So anyone listening? I hope that if there's only one takeaway that you get so far, it's that, hey, some people will call those KPIs key performing indicators. It's your one critical number. And if you feel chaotic like, oh, there's too much going on. I got to do everything that's completely normal for any business owner entrepreneur. Know that you're not alone, and your saving grace will be that one critical number that gives you the permission to let those other things be set aside rather than you put them in the junk drawer or the junk room and you close the door and you try to pretend that it's not there. But meanwhile, in the back of your mind and emotionally, it's sucking all the energy from you by focusing on your one KPI, your one critical number. Hey, you know what? I closed x amount of deals, or we moved the company forward in the right direction. And when that happens, everything else is taken care of. You can give yourself mental, emotional, and physical time permission to not carry that negative or sideways energy. A great example to kind of close on this point is southwest. You know what Southwest's critical number is?

 00:10:02 - Speaker B

What's Southwest and what is their critical number?

 00:10:05 - Speaker C

Great question. Southwest airlines sorry, should have put the Southwest airlines very, very good company to evaluate. And their big number one critical number is they say it in a phrase wheels up. Wheels up, meaning if the wheels are up on a plane, that means that the plane is taking off and they're serving their customers. And for wheels to be up, you need to manage the pilots and the crew and the flight attendants. Maintenance team needs to be on point. So to make sure they're on time, it's the one thing that pulls everyone together. Hey, if we create this one result, hey, this is on fire. That's broken, someone's pissed about this, and that person needs to be fired, or this person just had a horrible life situation and now we got to fill. There's always going to be some type. This is a business, for crying out this is the giant project we're talking about. Of course things are going to be messy, but if you have that one thing happening, hey, you at least know that you're going to live and earn the right to keep playing this game of business for another day.

 00:11:12 - Speaker B

Sort of reminds me of Peretto's Principle, that 80% of your results come from 20% of your action. And so if you can determine what's that 20% that drives your business forward, that produces 80% of your results, you can get rid of the 80% of things that are dragging you down, wearing out your energy, and not producing much.

 00:11:43 - Speaker C

Yes, that's it. I think the lie is that we have to do it all. The lie is that we have to do everything, and the truth is we can't. No, but we live in between that lie and that truth, and it's gray and it's painful and it's emotional turmoil, and so it's just having somebody say, maybe that's just what someone needed to hear today is just, hey, you know what? Here's permission to reset. Focus on one number, assess how you serve the business, and to accomplish something greater than yourself, it takes more than yourself. John Maxwell says it great. Hey, if you can ask for help or you can give up on your vision. The reason that your vision is overwhelming you, because it's greater than you. And it's not meant for you to do alone. It's meant for you to welcome others into that picture. And that's part of you're given the canvas, and that's your one color, and there's more colors that will be needed to paint the business and the service that you're putting together. So plenty of analogies, right? We could do this all day. I think the promise here is where do we start? How do we apply some of this stuff? And while we can this is my opinion good, bad, right or wrong, the last ten years of life has humbled me and taught me that I cannot control a lot of things, and I also can't control results. I cannot control when somebody decides to buy and when they decide not to buy, for whatever reason. I can lead a horse to water, so to speak, but I can't make them drink. But there are ways we can give the horse some salt to make them thirsty, so maybe they're more likely to drink. And I got a lot of analogies for some reason today, but hopefully this is making sense with everyone listening, watching today. So let me give you some salt. While we can't control results, we can control activity. We can control activity. I don't get paid to work. I get paid to produce results. The way that I produce results is I produce results for others and I talk to as many freaking people as I can because I got to go find the best person that I can get results for, and that's my and or my company's responsibility. And so I boil that down into activity I can control. And write this word down, daily minimum.

 00:14:34 - Speaker B

I like that.

 00:14:35 - Speaker C

What is your daily minimum? Daily minimum is a standard. In other words, you do not go below the daily minimum or there's problems. Right. Do not go below the daily minimum. Now for me currently, that is 15 new outreaches per day, five days a week, 15 new people that fit a set of criteria every single day. And I started doing that myself.

 00:15:07 - Speaker B

Nice.

 00:15:08 - Speaker C

And then it led to follow up and a lot of conversations and then even more phone calls. And then now I'm trying to do all of it, but then also run a company and it was way too much. And so I started building team and system, and so now I have a team that does outreach of 15 new people per day. It's my daily minimum, right? Can't dip below that. Dip below that. Hey, what happened? What fell apart? I can track that activity and I can tell you how many new people I talk to and can tell you how many people will respond. I can tell you how many people will book a call. I can tell you how many people will show up and then how many people will buy. I have my sales process, and every business needs to have their own sales process. And you need to be able to see your KPIs, your key performing indicators, which are really your activity indicators. And when you simply look at these and I have it up, I can share, screen and show people a rough process that I go through. If that's easier for people watching, I'm a visual person, but if not, I can talk through it in a simple way too. What do you think would work best, Kim?

 

 

00:16:12 - Speaker B

Well, show it and talk through it because this is on video and podcast as well.

 

 

00:16:16 - Speaker C

I guess it's that early bird gets the worm if podcast listeners. Hey, if you come to the Facebook group, you get to see it first and also see.

 

 

00:16:25 - Speaker B

YouTube as well.

 

 

00:16:27 - Speaker C

And YouTube. Okay. I think those share buttons on your side just changing like the videos. There it is. Okay, so you can see we do a three day sales planning intensive with our high ticket clients. This is what we go through. So this is a tool that will be provided to you guys for free. So you guys can use this. And please, by all means, use this. Increase and track your activity, impact your life in a positive way with this, not just for you, but for your relationships that are around you, for your team, for your community, for your state, for your country. I know that might sound dramatic or intense, but come on. Life is about more than just us. And we do affect more people. And it starts with discipline focused, result oriented activity that we can control. So day one, we're going to focus on day three. But day one is a really powerful have do be exercise. What do I want to have? What do I want to do? And who do I want to be? And you write those things down and you write roughly how much they cost. Some people, this really surprises. Oh, my gosh. All the things I wanted aren't nearly as much as I wanted. Whoa. They're way more than I thought. I got to get to work. But it gives you that relativity and it calculates the year before. Then once you know that number, you would essentially go to day two or the second part. And I know this is kind of small, but it's okay. You'll be able to see this whole thing with the link that's provided. Now you know how much you need to generate to live the life that you want. You would simply say, well, I got to create a business that generates a net profit of that or more. And this process will say, hey, what are the products and services that I'm selling and what amount of quantity to hit that goal? Just simply put. And then that ultimately leads to, okay, well, to generate a business that creates that type of results, what type of activities do I need to create? And so this is just a generic pipeline that we can look at. So I can give you some ideas of what maybe your daily minimums need to be in order to accomplish what you'd like. So hopefully that's a very simple to follow, logical process. But I want to draw your attention to here. This is really important. How do you know if your daily minimums are working properly or the right way? Well, what I'm giving you here are ranges. So if you're converting at these particular ranges, let me zoom in a little bit so it's easier to see it's so small. There we go. This is much better. If you look here at the ten to 40%, if you look here at the 20% to 50%, in the second phase, 70 to 90, what these are, are the ranges of what conversion you should be creating at a certain point in your pipeline. So let's walk through this together. As an example, let's say that this month. You want another? How many clients do you want, Kim? A hundred thousand?

 

 

00:19:38 - Speaker B

Let's say six.

 

 

00:19:41 - Speaker C

Six clients. Okay, well, let's play with this and notice below the range. I just put a percentage that's right in the middle of the range. So let's say conversion is average for all of these, and we want six new clients. Let's type in 1000 leads, 1000 outreaches. Well, that gets you 14 clients. Okay, so not 1000. I guess it'd be roughly half, right? Let's try 608. Let's try 507. I went the wrong way. Okay, so 400. Yeah, six. So I went 100 above half. Anyway, I'm getting all spun up in numbers in my head, but we got it. So six clients. So we just need to do 400 outreaches. And so if there's 30 days in a month, we take 400 divided by 30, that's just 13 new outreaches. 13.3. So call it 14 outreaches per day. That's it. You just need to reach out to 14 new people per day. And with that rate, if 25% of them say, hey, you know what? I will give you some form of communication, they become a lead. I'll give you some form of communication to continue the relationship. They would be a lead. And if only 25% of them said yes, you would have 100. Currently, ours is converting about 38.7%. You can tell I'm a little nerdy with numbers, and he's knowing our KPIs and activity is so important. But if it's just 25, that's 100. Of the 100, let's say 35%, say, yes, I'm going to jump on a call with you, and they book a call on your booking link. And of those 35, let's say only 80 actually show up, right? It'd be great if none of us got ghosted, but it happens. So that means we actually complete 28 calls. And if we only closed approximately 20%, that'd give us about six clients. Wow, there's some rounding up here, right?

 

 

00:21:45 - Speaker B

Yeah, of course.

 

 

00:21:47 - Speaker C

Because 10% is 2.8, but it gets you close. Maybe you need to do 412, but 14 new outreaches per day would get you six clients. Now you know your sales process. Now, here's the fun part, Kim. Let's say man, our outreaches man, we're getting 40% of people, so it's a lot higher. And our book calls are happening, but no one's showing up.

 

 

00:22:20 - Speaker B

We know exactly where it's broken.

 

 

00:22:23 - Speaker C

We know exactly where to go. There's no guesswork, people. Business is a systematic way of delivering a product and service. There's not any guesswork. So if you've ever had any amount of emotional or mental overwhelm or stress of wondering how you're going to make it or how you're going to hit your revenue goals, if you know your numbers and simply apply this sales activity projection here, it'll solve all that. You'll know exactly what you need to focus on and what outcome you need to see. So it takes all the guesswork out, which really frees up a lot of mental and emotional energy capacity. And then you start sleeping better, and then you start performing better, and then you're like here's something that I asked myself, Kim, because any given moment, I'm thinking about one of three things. Building a lifelong marriage, world impacting, family. I've got three kids under five and multi million dollar businesses, and what the world tells me is, Chris, you can't have it all.

 

 

00:23:29 - Speaker B

Yes, you can.

 

 

00:23:30 - Speaker C

You can't have successful see, I agree with you, but as, like, young Chris a while ago, and I still hear it today, hey, Chris, you can't have successful, healthy relationships. You can't be a husband, father, and know, run, I'd say, small to mid sized companies, companies that do seven to eight figures a year and revenue, right? You can't do that, Chris. And I didn't know anybody at the time that had ever even done that. So the world tells us all kind of stories, but something inside me said, that just feels like BS. It doesn't make sense to me. You're telling me that there's nobody on planet earth out of 7 billion plus people that haven't had a lifelong marriage that is healthy and passionate, that also has functioning society, contributing kids, and also has a successful business, meaning they're a quality leader showing up in a powerful, impactful way for their team? And you're telling me there's not one person on planet Earth that is that? See, that's where I went. Go ahead, Rick. Question. Or you're saying, I know somebody, or.

 

 

00:24:44 - Speaker B

You are that person, married 30 years to the same man, and we have a great marriage. I've got two wonderful, responsible, adult children, and my business may not be quite that big yet, but I run a successful business with.

 

 

00:25:03 - Speaker C

Thing. Hopefully, other people hear. What I continue to remind myself is, there you go, Kim's, doing it. It's possible. We've been only married seven years so far. We've got three kids, and it's, you know, first marriage, and and again, the goal is lifelong, passionate, fulfilling marriage and then building companies. I've I've built three companies in the last five years in three different industries that have done at least seven figures or more in sales. Per impossible. It was impossible to me. I was like, that doesn't even make sense. I don't even know anyone that's done that. But something inside me said, but come on, there's got to be at least one person. There's got to be at least more than one Kim in the world. And you know what? It wasn't but, like, a year, year and a half later where I found myself in a room where everybody was that there's in between 30 and 40 of them. It was a mastermind, right? But I was like, Now, I wasn't that yet, but I just found a way to get in the room. I was the odball, right? And I was like, wow, look at this. And then I met more and more and more. My point is, just be careful of the stories that you're telling yourself around who you are and what you can do or what's even possible, because what we believe often will dictate our trajectory. It's not our fault that we maybe have never seen what seems impossible to us, but it is our fault if we buy into something less than that.

 

 

00:26:47 - Speaker B

So true. We've got a few minutes left. So I've got one question for you on this wonderful worksheet, and then we want to get to your my one question is because people have a hard time getting started, so they look at this and they say, great. But I can already hear people in my head going, chris, what do you consider an outreach?

 

 

00:27:11 - Speaker C

Yeah, great question. Great question. A new contact. So, for example, specifically, what we're doing and what we're finding to be the highest quality, the most personable, the best connection is just reaching out on social, specifically Facebook, saying hi. You can look at their profile. You can see if they're potentially a good fit for what you're doing. And here's the thing. Treat other people the way you want to be treated. Approach other people the way you want to be approached. That solves about 99% of the problems. Well, it's scary, and I don't know what to say. That's okay. Those can be solved. All that can be solved. And you know what? It's free.

 

 

00:28:05 - Speaker B

Yeah.

 

 

00:28:06 - Speaker C

So when we bring a new product to market, service to market, that's exactly what we do, because the cold market is the most honest. They'll tell you what you need to hear, not what you want to hear. They'll tell you why they love it, and they'll tell you why they hate it. And so we like to do that. What we did is we started doing outreach. And in fact, if I scroll down here, our first campaign of doing that type of outreach, what we know, you get one type of contact information. We just invited them to a Facebook group, and then we built some relationship. We had multiple steps in between here, but eventually when things were warm and we qualified the person enough via profiling and convert chat, we had invite them to a call, and we actually had 88% of people show up to our calls. And so we ended up getting 17 people into our high ticket mastermind. So this took about a six week period. We wrote just over $100,000 in business. We had no webinar. We had no funnels, we had no marketing. We had a Google Doc. We had a clear problem we solved, and we just started outreaching to people, and we followed up, and we built relationship, and we listened. And, yeah, after about six weeks, we wrote over $100,000 in business. And since we've refined the process and increased price and it's worked out well, eventually we'll probably do paid ads and summits and challenges and other things that are very powerful, very good. If you enjoy those things, look, all of them are good. All of them can work. How do you want to grow your business? We like to start with the least amount, hear me closely, the least amount of effort. Not in trying to get away with anything. It's just we got to move quickly. If we don't get revenue into the business, we're out of business.

 

 

00:29:59 - Speaker B

Some entrepreneurs, too, who have very extremely small, like your small entrepreneurs, your solopreneurs, and that what you have just said is golden because it costs no money to create a Facebook group. It costs time, some time to create content. But I usually block out like maybe a two or three hour window a week to create content for my groups and my one page. And one of some of the things I'm doing can be recycled through. So I'm building out a 90 day cycle of content that will just continually repeat because people forget it anyway. And you can do it and all it costs you is some time. Make those connections and get it out there.

 

 

00:30:50 - Speaker C

The answer is time or money. You can use your time or you can use your money. It's going to take one or both of those to grow. And here's a phrase that people, they don't talk about, everyone hears. Hey, it takes money to make money. It's a true statement. It's fine, it's true, but they don't tell you. The second part of that is in the clarifying part of that, which is he didn't say it has to be your money to make money. True. So you can raise capital. It's one option. It's not my go to. And so it takes money to make money. Why? It should be the market's money. It should be the customer's money. You solve a problem. You're giving your time to solve a problem. You do it so well. In exchange for that, they give you money. Now you have money, and you can use that money to make money if you really want. But I would start there. Another part of that that's really powerful is guess what? We're talking about a conversation. It's just a conversation.

 

 

00:31:48 - Speaker B

Yes.

 

 

00:31:48 - Speaker C

The best copywriters are the ones that pay you, not the ones you hire. Hey, here's why I'm paying you. Like, they'll be honest with you. They'll just tell you they're giving you all the answers to the test. You're connected to your market. I know how to solve lead gen in a very free and efficient way, and I know how to scale and build sales teams because I'm talking to coaches and consultants and agency owners. I've talked to almost 500 in the last six months. I know what you're thinking. I know what you're feeling, and I am that person still. So it's just a very natural conversation and you will feel the same way. You Kim. Yes. But you listening and watching when. You're doing that type of work, there's no shortcuts, right? But this is the systematic and you can see our first campaign, man, we only had 17. You know why? It was ice cold. It was ice cold, but we were still above 10%. And now we've since got this up to 38%. This one's still around 37, 38%. This one's actually closer to, like, 82, 80% now because there's just more volume. And actually, we tripled prices. And then our close rate went to about 12% to 15%, which we're totally fine with because it still equals a lot more revenue, even though we're not closing as much, but we're making more money, and we're with just more quality clients as well, so it's a better combo for us anyway. I know we got to talk about the book. Please keep I know I talked too much. Kim, keep guiding me. Hopefully this is helpful for somebody listening, though.

 

 

00:33:30 - Speaker B

Well, we're over the 30 minutes mark. We usually go about 30 minutes. So I want to ask you one question, and then I want you to answer that quickly and then tell people how they can connect with you. So in a couple of sentences, tell me what was the good, bad, and ugly of creating that book, of that chapter, that book, what you had done and what it is.

 

 

00:33:54 - Speaker C

Okay, well, you said good, bad, and ugly, and we joked about this before, and you don't have to keep sharing screen if you don't. And Kim, I'll make sure I get you that link for everyone listening watching today. Okay, you say good, bad, ugly. We were joking about actually the experience was ugly, bad, and then the the ugly part was, oh, gosh, there's so many. I've got three kids. I'm building a business. It's like, where am I supposed to I already don't sleep enough. How am I supposed to do this? And so it was just ugly, it was uncomfortable, and I calendar blocked first. It's like, okay, the bad part was I have to write, and this is just being completely vulnerable. There's a good chance that I'm severely dyslexic. I haven't known this my entire life. Even if I find I might go get tested. I did like, this preliminary test. They're like, I'm 34. I did well at school. I hated school. I'm a very slow reader. There's a lot of insecurities around all that writing and just very difficult for me. I do audiobook for everything. The point is, how am I supposed to be an author? That was the bad part. And when somebody told me that ghostwriters exist also, I can just go for my morning walk and record my voice and my thoughts. And then there's smart people that know how to put that into words, aka editors. I was like, so from my experience and my process, it eventually landed on good because I have so many ideas. I got whiteboards, and I got notes everywhere. And every app that does all the notes, and it's this constant flow. It's really overwhelming a lot. To be honest. It was cool to see my thoughts crystallized into a tangible product that's valuable to other people rather than just living in my world and no one understanding what I'm solving and what experiences I'm having. And it's an experience I'd highly recommend everyone going through, even if you don't sell it and it's not for anyone else. Do it for you.

 

 

00:36:11 - Speaker B

Yes.

 

 

00:36:13 - Speaker C

I didn't realize how much of a mess my head was, and it was very kind of frustrating at points, but very helpful. I'm like, okay, this is a good point. I see where you're coming from, Chris, but this needs some work. And to be able to kind of third party experience that and then go through it, it really helped give me clarity on what I am solving and what I am offering and what I am doing. And outside of it, did become a bestseller in nine different categories. We had a great team that was marketing it again, all these nice achievements really don't come from me. They come from smarter people than me, just to be real. But even if I didn't have all that, it really helped. My messaging conversations I'm having, like, this marketing efforts shortened our sales cycle. There's other good benefits. So ugly. Bad good was my experience.

 

 

00:37:08 - Speaker B

Cool. So, Chris, how can people connect with you if they've been listening to these last two podcasts episodes and they're like, I need to talk to Chris about my business.

 

 

00:37:18 - Speaker C

How can they get a hold of Facebook? Just send me a message on Facebook. That is the best way. If you'd like to email me, it's Chris. Chris@salescenders.com. And Ascenders is ascenders salescenders plural.com. You can email me. Messaging me on Facebook is ideal. Is great. We can just again, it's I want to create, with all this, my ethos, my mission is to create more human connection in the world. And I think that that just starts with the conversation.

 

 

00:38:00 - Speaker B

Thank you so much, Chris. This has been an amazing two episodes. So make sure if you missed the first one, you go back and listen to that as well. So this has been Kim Thompson Pinder and Chris Baden on the author to Authority podcast. Thank you so much for listening and we will see you on the very next episode. Bye now.

 

 

00:38:22 - Speaker A

You've been listening to the Author to Authority podcast, the extraordinary Word Ninja. Kim Thompson Pender has helped over 200 entrepreneurs, professionals, speakers, and coaches write and publish their books that have become incredible marketing tools for their business. And many of those have gone on to become Amazon bestselling authors and have used their books to land high level clients and get on big stages. We hope you've enjoyed the show. Make sure to, like, rate and review, and we'll be back soon. But in the meantime, hit the website at www.authortoauthoritypodcast.com. See you next time.

 

 

(00:00:00) Launching Entrepreneurship

(00:05:58) Sales Time Management

(00:10:49) Creating Value in Sales

(00:15:40) Creating Value Before Engagement

(00:20:36) ROI Conversation

(00:25:30) Author Authority

Time Stamp

(00:00:00) Social Media During Trying Times

(00:06:55) Leveraging Social Media

(00:12:36) Researching Ideal Clients
 (00:24:50) Engaging with Facebook
 (00:30:06) Social Media Strategies
 
 

Mia is an expert in helping sales teams and service professionals develop a strong local client base and convert casual conversations into business connections. She shares valuable tips on how to make connections and build relationships online that will benefit your business. Mia and her husband Andy started their own business network after feeling disrespected at other networking events. Their first event drew 50 people, but they quickly grew to 1,000 members within a year and now have 88 groups with 26,000 members.

Kim and Mia discuss the importance of making boring or dry subjects interesting and engaging to capture and maintain audience attention. They offer tips on how to make introductions more interesting, including having a unique title to create intrigue and focusing on the listener's interests rather than just talking about yourself. The key to successful networking is to drop the gatekeeper mentality and focus on having three to five meaningful conversations at each event. Mia recommends thinking beyond immediate sales opportunities and considering other ways people could serve your business. 

Don't miss out on this episode of the Author to Authority Podcast to discover how to grow your network and build genuine relationships with influencers, referral partners, and collaborators. Plus, learn about the Authentic Networkers community, which offers in-person and virtual networking events, training, and workshops to help you take your business to new heights. Check out the show notes for links to this exciting community and upcoming events. Tune in now to take your business to the next level!

Mia Torr specializes in helping sales teams and service professionals who want to develop a strong base of local clients and convert more casual conversations into business connections. My international business networking community, Authentic Networkers, has a growing membership of over 26,000 entrepreneurs and business owners, with satellite groups in 88 cities across five countries I have decades of combined experience in corporate communications, stakeholder relations, fundraising, organizational leadership and storytelling, public speaking, teaching, and curriculum design.  
 

 Time Stamps

[00:00:02] Networking during COVID-19

[00:04:57] Online Relationship Building for Business Success

[00:08:25] Building genuine relationships in business networking

[00:11:47] Making Boring Topics Engaging

[00:15:35] Engaging Your Audience with an Interesting Pitch

[00:19:06] Mastering Networking Events

[00:22:35] Effective Networking for Business Growth

[00:26:07] The Power of Networking for Business Growth

[00:29:51] The Power of Authentic Networking

In this episode, Kim is joined by Carol Boston, the CEO of CB Accelerators and an award-winning speaker. Together, they dig deep into the concept of failing courageously and taking small steps that lead to massive growth. Carol shares her journey from getting fired to studying at Gorilla Business School in LA, and how it transformed her from an employee to an entrepreneur.

Using their own experiences, Kim and Carol discuss how to get out of your comfort zone, celebrate your successes, and tackle obstacles head-on. They even provide tips on how to improve your personal relationships and avoid complacency.

Stay tuned for upcoming episodes where they discuss empowering questions, tacking, and more. Don't miss out on Carol's 5 tips to crafting empowering questions, which she offers as a freebie for listeners who email her. So grab your earbuds and join Kim and Carol as they navigate the waters of success.

Carol Boston is an ex-collegiate & professional tennis player. She also had a highly successful 26-year career as a Sales Expert for Fortune 100 companies.
She is an Award-winning Speaker, an International Best-Selling Author & is known as The Queen of Reframe.   She has been hired multiple times to speak/teach at American Express as well as Nova Southeastern University, Ryder Logistics & Trucking and Keiser University to name a few. 
She was chosen one of the Top 10 Female Business Coaches to help you Scale in 2021 by Yahoo Finance and was on the holiday 2021 cover of Life Coaching Today Magazine.
Carol empowers women to rise up and become the Lioness Leaders they were created to be, multiplying their income and their profits. 

caboston1959@yahoo.com

https://www.linkedin.com/in/thecarolboston/ 

https://www.facebook.com/carol.boston.37 

Link to freebie: https://freebies.carolboston.com/confidence/ Carol's Courage Cocktail Recipe

 

Time Stamps

[00:00:02] Failing courageously: Entrepreneurship's small steps

[00:04:52] From Job Loss to Entrepreneurial Success

[00:08:22] Mindset shift for successful leadership

[00:12:09] Embracing Discomfort and Growth in Relationships

[00:15:51] Tackling obstacles for success

[00:19:21] Importance of Small Steps for Achieving Success

[00:22:39] Navigating obstacles in entrepreneurship and rip currents

[00:26:18] Benefits of Longer Showers for Creativity

[00:30:07] Podcast Section Summary Needed

0:00:02 - Speaker 1
You are an entrepreneur, a professional, a speaker or a coach And although you've come a long way, it's time for you to take it to the next level. We've got you. This is the Author to Authority Podcast. We'll help you use authority and influencer marketing to build your business stronger and faster by publishing a book. You'll hear from guests that are thought leaders in sales, marketing, networking, communication, social media promotion and business leadership. Let's do it. This is the Author to Authority Podcast And now your host, the extraordinary word, ninja Kim Thompson Pinder. 

0:00:54 - Speaker 2
Welcome to the Author to Authority Podcast. I'm your host, kim Thompson Pinder, and I'm so excited to announce that in August we will be having the 400th episode of the Author to Authority Podcast And in celebration of that, i have decided to do the top 25 episodes of the Author to Authority Podcast for the whole summer And we will celebrate the 400th about mid-August. So there'll be a couple of episodes after that, and I chose these episodes because they were the ones that I just personally felt were the ones that gave tremendous amount of value that we're going to help you as an entrepreneur, professional, a speaker, a coach, to move your business forward. These were value packed episodes that are just going to give you action steps that are just going to really propel you to the next level. So I'd love for you to sit back, relax and enjoy this top 25 episode. 

Welcome to the Author to Authority Podcast. And today I am so excited to have on the show Carol Boston, and over about the last six to eight weeks I have been making some incredible connections with some amazing people, and Carol is one of them, and I was so impressed by what she had shared with me that not only did I have her as a trainer on an online network and learn event that I was hosting. But she's going to be on for two episodes And she's going to train on failing courageously. But how do you feel courageously as an entrepreneur And how do you take that and take small steps that become big leaps that just exponentially grow your business? So I am so excited to help Carol on. 

Now she is the CEO of CB Accelerators. She's an ex-collegiate and professional tennis player. She's had 27 successful years in sales for companies like AT&T, sprint and Paychex. She's a business growth strategist and leadership coach. She's award-winning speaker And she's spoken at places like Kaiser University, nova Southeastern University. She's spoken at American Express, the women's executive club and many other places. So welcome to the show, carol, thank you. 

0:03:50 - Speaker 3
I'm happy to be here. 

0:03:52 - Speaker 2
So, carol, why don't you take a few minutes and introduce yourself to the audience and tell a little bit of your story? And don't worry everybody, she's going to get to the really good stuff in just a few minutes, but you've got to hear her story first. 

0:04:08 - Speaker 3
Thank you so much. You know, typically when I'm speaking in front of the audience, i always ask a question first. So I'm going to ask you, who are listening, a question Have you ever been in a situation where you put a lot of work in, you prepare for a meeting, prepare for a meeting, only to have it canceled at the last minute? And you're probably pretty ticked off like I wasted all my time. But then you look back in retrospect and you said, oh, that was a blessing in disguise. Right Yeah, at least the nickel says. Sometimes your greatest blessings come wrapped up in sandpaper. And I didn't know it. But back in 2014, i was about to get roughed up. You see, i thought I had it made. I had been doing sales for almost 27 years, very successfully, walked across the stages, got the awards, made the numbers. I could do this in my sleep. I thought I had it made until the day I didn't. Until day I got that call and they cut my territory by 80% And I'm like 80%. I've been working this territory for five and a half years. 

So you see, i thought they were setting me up to fail. And then a friend whispered in my ear about an opportunity with a small company. Now, i love big companies because I love structure. But I went on the interview and you know what? They hired me, they gave me a director title And they doubled my base pay plus commissions. I could just see the income possibilities, right Yeah. And I negotiated a vacation upfront because I'd already paid for it and it was in my contract. So there I was six weeks into the job on vacation, being a good employee, staying in touch with my boss, the CEO, and I got an email asking me for my opinion and I replied back. Now, normally he replies back right away and he didn't. 

And I waited and I waited. It was 12 hours later, nine o'clock at night. There goes my phone, ding Carol Boston, you've got mail And here's what it said. It said Carol comma, that's what you really think. And it had five question marks behind it. Ooh, don't bother coming in here on Monday, when your off, when your vacation is over, you're done here. Wow, yeah, i was tired. In an email for having an opinion that I was asked for, what that's crazy. What that's crazy It was, that's exactly what I thought. So I went back home to Florida and the very next day I had an interview and I interviewed all over this country. I was flown, i interviewed over and over and over, to the same result. 

Now I was depleting my 401k because I really wanted to get a job in corporate America, because that's where I was comfortable. And many months into this, as you get to know me, you'll know that faith is my foundation. In my prayer time I said to God God, yeah, i really did yell. I've done that too. I'm like you made me. You know, i'm not cut out to be an entrepreneur. I do not want to own my own business. You have got to help me find a good job Two weeks to the day from that prayer, i opened up my email and, out of the blue, this woman that I met one time for 30 minutes out of state at a conference literally gives me a $3,500 ticket to go to Los Angeles to study at Guerrilla Business School. 

Now, my God has a sense of humor, right? Because Guerrilla Business School is a foundational school for entrepreneurs. So I figured you know what I was doing wasn't working And I don't know what I don't know. So off I went to Los Angeles And the very first thing I learned is you can't read the label when you're inside the jar. That's a writer down there for you. 

0:07:30 - Speaker 2
That's a writer down there for you. You can't read the label when you're inside the jar. 

0:07:35 - Speaker 3
Now, every one of us is in a jar. That's why I believe we all need a coach, right? Somebody who can see what we can't see in us. I mean, oprah Winfrey has four coaches. When asked why, she said because nobody's an expert in all four quadrants of my life. And I want to know, right, yep, i want to live my life at the highest level in all areas, yes, yes. So, as I began learning and began transforming, i studied under some of the best right John Maxwell, michael Strasner, lisa Nichols, on and on I could go And I realized that I had to change my mindset. Yeah, this, this training, and what I was getting in this coaching and learning was that it gave me a different worldview and it gave me a different view on communication. Yes, yep, yep, yeah, different view on on communication. Now, i'm not going to say that I just adopted all this right away, because who would agree with me that sometimes change? 

0:08:36 - Speaker 2
change is hard, right, and sometimes that takes a while to get through the three pounds of gray matter between your ears. 

0:08:44 - Speaker 3
Absolutely. And let me tell you, i was in resistance. I was so comfortable in corporate America, it was so familiar to me that trying to change my mindset from that of an employee to that of an entrepreneur, a leader in leadership, entrepreneur, it took a lot of work And along the way I studied and developed some great tools and actually the first tool I'm going to introduce you to today I actually realized I was using it back in corporate America and didn't have anything. There you go. You see, i was working at Paychex and one year they tripled our quotas, like overnight. I couldn't even look at that number. It was so big, wow. 

So I came to my boss, we have a month, a Monday morning sales meeting, my my eight AM, my time And I said to her I can't look at that number, it's overwhelming. So what I need you to do for me is to take that week's number, just that week, and you would think I could have figured that out by myself. But I couldn't, because the way it worked is you had a different percentage of that annual quota every month, depending on the time of the year. Oh, okay, yep, she knew what those percentages were. So I said on a white piece of paper in big, bold red ink just give me my number for that week. And there I go, eight, 30 Monday morning, and I would tape it on my cubicle and I would look down and I go okay, what three things? what three things can I do to get me closer to my goal today? That's powerful. You want to think about that? Yep, you're not. You're not trying to make your quota in one day, but you want to get closer to your goal. 

Yes, and as as I did that, i would learn to celebrate every attempt, not every, not every thing that I did was perfect, but I learned from it And we're going to learn about the true art of celebration in our next podcast. Right, that's right. And I learned when I was in Los Angeles. One of the things that impressed me so much was hearing about empowering questions and I decided I had to master them. Amazing and powerful. So I have. I have spent these years doing that because, you see, it ties in, because empowering questions guess what they did? They help you get, they help you get out of that jar. 

0:10:51 - Speaker 2
Yes. 

0:10:53 - Speaker 3
We're going to learn. We're going to learn tomorrow on how to get out of that jar. And you know, one of the key things I've learned through that process that I actually also teach and talk on is that there's a huge difference in being committed and being convicted. You see, people commit every day, don't they? I am committed to this marriage until the day they're not committed to losing this 20 pounds. Well, maybe next Monday or next month, and that becomes next year. But when you're convicted, you don't rest until you get it done. You see, your comfort and your convenience and your conviction don't live on the same block. They're not even in the same zip code. That's right, right. So I had to learn to get convicted and get out of my comfort zone of familiarity, and I learned that the only way I grew was outside of my comfort zone. 

0:11:48 - Speaker 2
Well, it's funny you say that between committed and convicted, because next February my husband and I will be celebrating 30 years of marriage Congratulations. And you know we made more than a commitment. It was almost like a covenant with each other that divorce was not going to be an option in our marriage. Now, don't get me wrong. I think you know there are certain situations, you know, i think, in cases of abuse and different things. But I tend to think that people generally divorce way too quickly And one of these days. we've already come up with the title of our book. we just haven't had a chance to write it yet, but I'll share the title with you because I think you'll love it. So the title's going to be how we survive 29 plus years of marriage when divorce is not an option and murder is illegal. That's good. 

That's good Right. But we made that covenant you know that conviction right that we would make this marriage work. And you know the first 10 years were not good. You know neither one of us were really all that happy. But you know, after that first 10 years we started to deal with a lot of stuff and you know we were as opposite as opposite could be and we've had to learn to come to the middle ground in marriage. You know his world was black and white, mine was every color except black and white. 

0:13:20 - Speaker 3
That's good, because then the two of you covered the whole rainbow, and what I teach people is, especially when they're having issues in whether it's a business relationship or a personal relationship is is it if both of you are exactly the same? Yes, one of you is not necessary. Yeah, that's true, because him rubbing up against you in certain areas and you rubbing up against him, that's how you wear down the coal, if you will, to get to the diamond that's on the inside. 

0:13:47 - Speaker 2
Yep. 

0:13:48 - Speaker 3
Right, i mean, it's even biblical. I mean that God says, sometimes he uses a file, he's gonna file us down right. 

0:13:54 - Speaker 2
Well, it also says his iron sharpens iron does one man sharpen another, and I think that you know that applies in marriage too. So all right, well, i want to transition. I only have one more question for you before we transition into your expertise. Okay, where do people in Florida, the most private vacation state in the US, go for a vacation? 

0:14:17 - Speaker 3
I go where there's a change of seasons. I love to especially travel in the late fall I call it shoulder season before the all the heavy snow comes, but all the summer crowds are gone and it's cold and I have to have a wood burning fireplace. Upper North Carolina, at Tuxbury, outside of Boston. Up in that area Vermont, new Hampshire you can see the change of seasons and the leaves. I vacationed in Vale, colorado. Actually, the one time I was in Vale, i remember walking out of my little condo I was staying in. I went to the Vale Athletic Club And I work. I made my shorts and my t-shirt. It's a beautiful day. I come out and I'm talking to a friend on my cell phone and I'm like I'm getting pelted with sleet and snow. It wasn't like this 30 minutes ago when I went in, so I'm trying to jog and talk, trying to get back to my condo. I had my firewood, though, and my little bottle of wine, and I enjoyed my vacation. 

0:15:09 - Speaker 2
Oh, well, you're gonna have to come up to Canada in the fall. I think you would really enjoy that. 

0:15:14 - Speaker 3
I bet I would. I've only been to Vancouver one time. 

0:15:17 - Speaker 2
Yeah, come up into Ontario. You want to see fall. That's easy, fall in Ontario. I do Awesome, okay, so today. So the three things that we're gonna cover over the next these two episodes, is tacking, artist celebration and empowering questions, and you're probably thinking to yourself well, first of all, what's tacking? Well, carol's gonna explain that on this episode, but she's also gonna share how the three of them work together to exponentially grow your business. So I'm gonna let you lose Carol to talk about tacking. 

0:15:55 - Speaker 3
Awesome And I know you'll keep me in line on the time because I get excited. You know that right. 

0:15:59 - Speaker 2
Yeah, I got about 10-ish minutes. 

0:16:02 - Speaker 3
Okay. So I mentioned when I was at paychecks that I would go back to my desk and I would write down three easily bite-sized, digestible they're called micros. I had my macro at the end of the week and then I had my micros right. But it didn't mean that what I was doing always worked and I had to learn kind of how to pivot. And that's really where tacking comes in. 

When I'm in front of a live audience, often I will read the definition of tacking and then I'll say raise your hand if you understood that and nobody does, and neither did I when it gets a voting term and it's about sailing and boats and I don't understand it. So I'm gonna give you a layman's definition of tacking. You don't even need a captain's license to understand it. But tacking allows you to see success more quickly, celebrate it more often and pivot mid-course and make corrections on a dime when something isn't working. Oh, think about it. Whether you're listening and you're an entrepreneur, you're listening and you're in corporate America and you're trying to grow what you're doing in that piece of the business. This can absolutely help you, because so often what we do because we've all been taught right The fastest path between point A and point B is a straight line. Come on. 

Yep, that isn't always the case In my talks and teaching, as Kim can attest, as I taught them that is, it's rarely the case, because often what happens is we get our idea and our mind and we're bullheaded and we're going to go straight for that target no matter what, and we miss all of the elements. So I took that term tacking from a boating, because out on the open sea there's a lot of elements. Right, if you're in a sailboat, there's the wind, there's no wind. That's a big problem, right? Yes, there's cruise ships, there's hurricanes. So if I'm only looking at that dot on the horizon, if I only see that year they tripled my quota. 

Remember, folks write it down what I focus on expands. That's why I told my boss it was too big. I had to be able to take some little steps. And let me tell you, when you put this into practice, i made that annual quota, that triple annual quota, 10 months into the year Nice, 10 months into the year. And honestly, there were times when my boss would go oh, you hit your quarterly quota and I didn't even know it because I was just so focused on these little steps that were gaining me massive action. Does that make sense? 

0:18:20 - Speaker 2
Well, even think of it in terms of cruise ships. Cruise ships lot times, especially in some different countries, have to come into a very narrow area to be able to dock And when they're coming from the big ocean down into these smaller areas, there's markers of areas they can't go. They have extensive maps. There's usually a very narrow channel that they can actually come down And that channel might not be straight, but they have to follow that channel to ensure that they're not hitting rocks. Like probably about a month or so ago, i just happened to be watching this television show about cruise ships that crash And this one cruise ship didn't have the updated maps and they got off course by about one degree and they actually capsized the cruise ship because it went over rocks And it put hold like the Titanic. It put holes right across the bottom of the ship and it capsized. 

0:19:23 - Speaker 3
Oh, my God. 

0:19:24 - Speaker 2
Now, thankfully, i don't think anybody died. There were some injuries or maybe one person died, I'm not sure. But I mean, that's the thing. It was a one degree difference and they didn't have the map, the right map, and all these people were traumatized, some people were injured. Like I said, i can't remember if somebody died. If it did, it was like a small number of people, but that's still huge It is, and think about that. 

0:19:49 - Speaker 3
That's only one degree, exactly Right, and Kim had the benefit of seeing it. But I usually show a PowerPoint that has three different types of tacking on it. One is for the sailboat. Now the sailboat has the ability to tack more often right, because it's turning its sail into the wind, and the wind changes when you're out in the open sea. Another example, if you will, is a sail excuse me, a speedboat. 

How many of you have ever watched a speedboat race And they gun that thing and they take off and all of a sudden they hit that first wave, right, and what happens? They go up in the air and they hit really hard. Now that I'm even thinking they just wasted all this time in the air. Because what are they doing? They are hell bent on going in a straight line. Yes, then they hit the next wave and it's even higher and they waste more time. But if they would go even just a little slower like you said, kim, one degree maybe even and tack a little bit around those big waves, they would actually get to their destination sooner. 

0:20:40 - Speaker 2
Yeah, because when they're in the air, they're not moving forward. 

0:20:43 - Speaker 3
Exactly. And then when they hit, they actually have a pause moment before it takes off again. Yes, so there's three different pieces where they're actually losing time. Now one other tacking I'm going to give you today. It really involves the human element. It does involve the sea, being out to sea, but it's the human element. And I told Kim the other day. I said now if you could see me in a pair of shorts and a t-shirt, you would know why they call me Casper. I'm not your ocean girl, right, i'm the white girl, but at least I'm the friendly ghost. There you go. Here's the thing. Here's the thing, even for those of us who don't go to the ocean. We hear on the news whether it's the regular news, the weather channel, whatever it is about riptides and rip currents. Yes, and there's warnings all the time. And if you get caught in a rip current and you decide I am swimming straight to shore, 99% of the time you will die. 

0:21:33 - Speaker 2
Yeah, you will die. You have to follow the current until it brings you back up again. 

0:21:37 - Speaker 3
Exactly, and that's a form of tacking. You swim parallel to the current, then you can go back to shore in a straight line. So that's just another example. Even in our human element, where we still believe that the fastest path between two points is always a straight line, we just showed you that sometimes it's the deadliest. 

0:21:53 - Speaker 2
Yes, yes, out where I am, georgia Bay, they have some pretty strong undercurrents. So when the kids were little I never swam with them. I life guarded, okay So now that they went out that far, but you just never knew where those currents were, sure, and so what I did was I just, you know, i was out in the water but I just stood guard Because there was some undercurrents in different things and you just know where they were. 

And I was like, yep, you know what, i'm not swimming with you guys, i'm gonna stand here and I'm gonna watch you. You know, go out in the water, have your fun, but you know, mom's, mom's guarding. 

0:22:33 - Speaker 3
And that's that's so key, because what you were doing is really a part of what's involved in tacking. You're looking for the elements, right? Yes, you're looking for the elements before they happen, and so often when I work with entrepreneurs not aware of that and they feel like they've been beaten down by the waves, if you will, sometimes I don't know if you've ever experienced this, kim, but they just want to quit. They're like, oh yeah, right. 

0:22:54 - Speaker 2
Well, it's like they're walking along, they're trying to do it on a straight line and they hit the first wall and Instead of going to the left or right and going around the wall, they're standing there looking at the wall, thinking I can't get through. 

0:23:06 - Speaker 3
Bang in their head on it. 

0:23:07 - Speaker 2
Yeah, and it's like, okay, you know you can go under it, maybe over it, around it, right. So yeah, it's never a straight line. 

0:23:16 - Speaker 3
And and the beauty of learning tacking. Think about this. Richard Branson, everybody knows Richard Branson, right? Virgin Airlines. He said don't confuse needing a nap with needing to quit. Sometimes all we need is a nap, and if you will learn how to tack, tacking allows you to rest, yeah, and get back on course. Yep, right. 

0:23:38 - Speaker 2
Yeah, sometimes your brain and your body just need to stop for a little bit. It's funny. I'll share something with you. I Wrote a book This is my fun book, okay, it's called 31 productivity hacks for the busy entrepreneur. 

I give these away at my courses and stuff. It's not even available on Amazon and One of the Suggestions is take longer showers or not. Okay, so if you were a creative person or in a creative industry, you know Where you have to think through solve problems, create things, anything like that. I suggest you take longer showers Because when you're in that shower your body relaxes, your brain relaxes. Half of my books were written in either showering or driving. Because why my brain kind of just goes into Relax mode, right Makes sense. 

I live out the country, so when I'm driving the back roads I know them like the back of my hand. I've been driving them for almost 30 years. You know I am watching for wildlife, but my brains just kind of in maintenance mode and all of a sudden all these ideas pop in my head. Sometimes I've had to pull over and write them down, the same in the shower. So you know a lot of times Unless I'm on, like these types of calls and recordings and that I won't shower until the afternoon Because I'm up at five o'clock in the morning, by one, two o'clock I've already gone eight hours. I'm tired, so I go. 

I have that shower where refreshes me, gets my creative brain going again, makes. Now if you're not in a creative or problem-solving or whatever like let's say you had a freelance job doing data entry You don't have to really think to data entry. Taking longer showers is a waste of time because if you add 10 minutes on to your shower every day, that's an hour less work time in a week and 52 hours in a year. But again, it depends on your situation. For me that shower Rejuvenates and revives me so I can continue working. But if you're not in an industry where that's needed, then that longer shower is a waste of time. That's that's Eating up your income. 

0:25:50 - Speaker 3
Yep, I Agree. that's a great example. 

0:25:54 - Speaker 2
Yeah, well, we. I think we've had an amazing time here today, carol, what do you think? 

0:26:02 - Speaker 3
Absolutely. I've enjoyed it. I'm looking forward to next time and tying all this together me too. 

0:26:08 - Speaker 2
So what I want you to do, carol. And then there to we have left. How can people connect with you if they've heard what you've said today and they're like, oh, i've really got to learn more from Carol. How can people find you? 

0:26:21 - Speaker 3
The best way right now is to email me at Carol at carolbostoncom. That's the easiest way. I am in the process of in between old website and new website. The best way is to send me an email and we'll set up a quick call and take it from there. I'm happy to get on the phone and just see if we're a good fit. if there's something I can do for you, reach out to me, but right now, or you can call me. I'm happy to chat. 954-616-9024. I live in Florida. I'm on the Eastern time zone, so if you call me at eight or nine o'clock at night I'm not gonna answer, but if you called me at six o'clock in the morning I would answer. I'm a morning girl. 

0:27:04 - Speaker 2
So that's Carol K-A-R-C-A-R, sorry, c-a-r-o-l-b-o-s-t-o-n. So, carol, at carolbostoncom, you can also give her a call. Now, i know when you did our training, you had a free gift, wasn't it? There was a guide that you were giving away. 

0:27:22 - Speaker 3
I did and soon I'll be able to send you straight to my website to get it. But yes, be happy to send me an email and say I want those five tips for crafting and empowering questions. We're gonna talk a little bit about that tomorrow so that you understand it, but there is a freebie. If you only hear today and you wanna hear how empowering questions can help you in your tacking, then definitely reach out to me for that as well. Five tips towards crafting and empowering questions Awesome. 

0:27:49 - Speaker 2
Now. the episode won't be tomorrow because our episodes are Monday, wednesdays and Fridays, so, depending where it lands, it will be the very next episode, though, that we will continue this conversation. So, carol, thank you so much for being on the show. This has been Carol Boston and Kim Thompson Pinder on the Author to Authority podcast. Thank you for joining us and we will see you on the very next episode. Bye now. 

0:28:16 - Speaker 1
You've been listening to the Author to Authority podcast, the extraordinary word. Ninja Kim Thompson Pinder has helped over 200 entrepreneurs, professionals, speakers and coaches write and publish their books that have become incredible marketing tools for their business, and many of those have gone on to become Amazon bestselling authors and have used their books to land high level clients and get on big stages. We hope you've enjoyed the show. Make sure to like, rate and review and we'll be back soon, but in the meantime, hit the website at www.authortoauthoritypodcast.com. See you next time. 

In addition to their discussion on sales, Kim and Jason also share their experiences in writing and publishing books. They discuss their struggles picking out catchy titles and how they overcame their self-doubt to become successful authors of multiple books. They also encourage openness and abundance in sales and offer tips on how to build valuable relationships with your clients.

Don't forget to visit Jason's website, jasoncutter.com, where you can find links to his sales coaching and consulting services, as well as his podcast, "The Sales Experience." Tune in now and take your business one step closer to success. 

Kim has assisted more than 200 people in writing and publishing books that have proven to be effective marketing tools for their businesses. Many of these authors have reached best-seller status on Amazon and have leveraged their books to attract high-profile clients and secure speaking engagements. Fans of the podcast can find more resources and get in touch with Kim at www.rtipublishinghouse.com.

Don’t miss out! Tune in to the Author to Authority podcast and transform yourself from an order taker to a quota breaker in the world of sales. Don't forget to leave a rating or review on the website before signing off and look out for the next episode.

Jason Cutter

CEO, Mindset and Scalability Expert

Cutter Consulting Group

 

Jason Cutter, CEO of Cutter Consulting Group, is a mindset and scalability expert focused on developing Authentic Persuaders®. Even though his bachelor’s degree is in Marine Biology, he knows what it takes to be successful in sales and build profitable teams. His books, podcasts, training workshops and speaking are focused on helping sales professionals close more deals, make more money, and produce scalable results.

Main Hub/Link: www.jasoncutter.com

Authentic Persuasion: https://authenticpersuasion.com/

LinkedIn: https://www.linkedin.com/in/jascut/

Timestamps

[00:00:02] Overcoming Sales Fear

[00:04:43] Overcoming Sales Stereotypes and the Fundamentals of Sales

[00:08:08] Balancing Rapport and Empathy in Sales

[00:10:50] Selling at Trade Shows

[00:14:01] Effective Sales Relationship Building

[00:17:11] Overcoming fear of change in sales

[00:20:18] The Importance of Journey-Based Conversations in Sales

[00:23:15] Discovering the Core Framework of a Book

[00:26:48] Sales Success with Authentic Persuasion

A to A Ep 384 - A.mp3

You are an entrepreneur, a professional, a speaker, or a coach.

And although you come a long way.

It's time for you to take it to the next level.

We've got you.

This is the Author to Authority Podcast

We'll help you use authority and influencer marketing to build your business stronger and faster by publishing a book.

You'll hear from guests that are thought leaders in sales, marketing, networking, communication, social media, promotion, and business leadership.

Let's do it.

This is the author to authority podcast.

now your host, the extraordinary word Ninja, Kim Thompson-Pinder.

Welcome to the author to authority podcast on your host Kim Thompson-Pinder.

And I'm so excited to announce that in August, we will be having the 400 episode of the author to authority podcast.

And in celebration of that, I have decided to do the top 25 episodes of the author to authority podcast for the whole summer.

And we will celebrate the 400th about mid August, so there'll be a couple of episodes after that.

And I chose these episodes because they were the ones that I just amount of value that we're going to help you as an entrepreneur, professional, a speaker, a coach, to move your business forward.

These were value packed episodes that are just going to give you action steps that are just going to really propel you to the next level.

So I'd love for you to sit back, relax, and enjoy this top 25 episode.

Welcome to the author to authority podcast.

And today, we are doing part 2 of a wonderful series that I've been doing with Jason Cutter.

And Jason is the CEO of Cutter Consulting.

And we had an amazing conversation on the last episode which ended with talking about assuming the sale.

So, Jason, welcome back to the show.

Thanks, Kim.

I'm excited for seeing where part 2 goes.

And, you know, in part 1, we we kinda talked about a lot of different things, including Jason's journey to becoming a sales consultant, including tagging GreatWhite sharks.

That was very interesting.

So if you missed part 1, you're going to want to go back and listen to that.

But in today's episode, we wanna focus in on some of the processes.

Because we we talked in general about sales and about entrepreneurs and how sometimes we're afraid you know, to take that next step.

You know, we get we get the relationship part.

You know, we're learning how to sell and be authentic.

But there's that fear of taking it to the next step.

And so in this episode, we're gonna focus in on, you know, How do you what's the process of these conversations?

What does it look like?

And then how do you get it to that sales point?

So, Jason, why don't you just take a quick moment again?

because if someone didn't hear the first episode, and just do a really quick introduction of yourself.

Sure.

So I am a sales consultant, so I have my company.

I help sales teams and individuals with improving their selling effectiveness.

Generally, it's people who are selling over the phone, but to me, sales is sales.

So any salesperson selling anything, either to consumers or businesses, help with anything from scripts to to mindset, to coaching, to technology, And my book that's coming out selling with authentic persuasion is based on the fact that for me, I wasn't a natural born salesperson.

So I my bachelor's degree in marine biology did not grow up in a I actually grew up in an anti sales household where my mom as a banker She saw the scams and she saw people who are ripped off by being in a bank and had to deal with all of those fraud claims all the time.

And so she saw salespeople, especially bad ones.

as evil and something to be weary of.

And so that's what I grew up in.

I didn't grow up in a sales household.

And yet, here I am, and I think there's a lot of power in that, and that's what I help people embrace is not having to like you had to be naturally born or naturally gifted to be effective in sales.

So how does your mom feel about you now?

I mean so here's the thing.

Right?

So she does not like dishonest bad people who are manipulating and trying to get their own benefit.

She appreciates and loves good customer service.

She loves a good salesperson.

Right?

So so, for example, when I was a kid, know, only child didn't have a choice, had to, you know, go with my parents wherever they went.

Every few years, we would go buy a car, and many times on a Sunday evening, I would spend 4 or 5 hours at a dealership in the lobby or in the waiting area watching TV while my mom is literally battling back and forth with some car salesperson.

Right?

Mhmm.

Who's trying to get one over on her and she doesn't wanna get get taken advantage of, and so it's back and forth.

Right?

Even bringing in the manager.

Let me go talk to my manager.

Like, all of those tricks that they use.

And so But my mom has bought cars from other people who, you know, they care.

They ask questions.

They give her a good deal.

It's a relationship, kind of what we talked about in one where it's a long term thing where, you know, they're doing the right thing for a customer and then hoping to get referrals.

My mom loves that.

And in fact, When I started working in restaurants as a waiter, I would explain things to my mom, and then she saw things different from the inside of working in a restaurant.

even though she hadn't.