Making Sales Social Podcast

Human First, AI Forward: Making Sales Smarter and More Human

Social Sales Link — Sat, 14 Mar 2026 12:00:00 +0000

Join Brynne Tillman on Making Sales Social as she talks with Geoffrey Klein, MIT certified AI consultant, TEDx speaker, Wharton instructor, and best-selling author of The Content Beast about using AI intentionally to amplify human connection in business. From understanding the difference between AI assistants and AI agents to practical strategies for integrating AI without losing the human touch, Jeffrey shares how AI can make us faster, smarter, and more human in our work. Discover how businesses can embrace AI responsibly while keeping creativity, curiosity, and connection at the center.

Stop Measuring Everything: Smarter KPIs for Inside Sales Success

Social Sales Link — Tue, 10 Mar 2026 12:00:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with inside sales consultant, mastermind facilitator, and author Lynn Hidy to unpack what actually drives consistent performance on inside and remote sales teams. Lynn shares the thinking behind her Salesperson Value Calculator and explains why measuring everything is the fastest way to overwhelm reps and derail results. Instead, she breaks down how leaders should separate result factors from effort factors, focus only on metrics reps can control, and build dashboards that drive clarity not noise. The conversation also explores Lynn’s practical coaching framework inspired by the “can’t, won’t, don’t-know-how” model developed by Hannah Rudstrom. Leaders will learn how to identify organizational roadblocks, skill gaps, seat mismatches, and motivation issues before defaulting to more training. If you lead an inside sales team and want fewer vanity metrics, better coaching conversations, and performance systems that truly move the needle, this episode delivers actionable insight you can implement immediately.

LinkedIn for Local Networking and Business Development

Social Sales Link — Mon, 09 Mar 2026 03:30:00 +0000

LinkedIn is a treasure trove of opportunities for sales professionals, account managers, and anyone looking to expand their network and build meaningful business relationships. By leveraging LinkedIn's tools strategically, you can identify the right people, expand your reach within organizations, and even prepare for potential turnover. Below are actionable insights and techniques to make LinkedIn an indispensable part of your workflow.

Beyond Engagement Scores: Building Psychological Safety with the I, Me, You, We Framework

Social Sales Link — Fri, 06 Mar 2026 13:00:00 +0000

In this powerful episode, Brynne Tillman sits down with licensed psychologist and founder of Insight Onsite Mental Wellness, Dr. Elyse Dub, to explore what it really takes to create connected, resilient workplaces. Dr. Dub shares her transformative I, Me, You, We framework—an approach that helps leaders align personal authenticity with team needs and organizational values. Together, they unpack how psychological safety, intentional relationship-building, and ongoing dialogue—not one-off workshops—drive retention, innovation, and engagement. From navigating stress and work-life integration to fostering apolitical, values-based conversations that unite rather than divide, this conversation offers leaders practical tools to move beyond surface-level culture initiatives and build workplaces where people feel seen, heard, and supported. If you care about retention, real connection, and making work a place where people want to stay, this episode delivers actionable insight you can use immediately.

Selling with Heart: How Storytelling and Empathy Transform Sales with Tom Jackobs

Social Sales Link — Tue, 03 Mar 2026 13:00:00 +0000

Can you lead with heart and still drive a massive profit? In this episode of Making Sales Social, host Brynne Tillman sits down with Tom Jackobs, a sales growth coach and creator of the "Selling with Heart" methodology. Tom shares his powerful origin story, from the brink of bankruptcy in the fitness industry to developing a consultative approach that skyrocketed his closing rate to 90%. Together, they explore why storytelling is the ultimate "pattern interrupt" in a boardroom, the shift from outdated sales tactics like BANT to heart-centered frameworks, and how to build radical trust by being willing to tell a prospect "no."

Write Engaging AI Prompts for Sales and Marketing in Your Authentic Voice

Social Sales Link — Mon, 02 Mar 2026 15:13:00 +0000

How you craft prompts for AI significantly influences the effectiveness of your sales and marketing initiatives. While simple prompts serve a purpose, they often lack the detailed specificity and depth required to generate actionable insights.

From Cold Outreach to Warm Revenue: Building Scalable, Human-Centered Email That Closes Deals

Social Sales Link — Fri, 27 Feb 2026 13:00:00 +0000

On this episode of Making Sales Social, Adam Rosen shares how relationship-driven email not spammy tactics helped him land enterprise clients like Amazon, Apple, Goldman Sachs, and The Walt Disney Company, scale to 100,000+ users, and successfully exit multiple ventures. From product-market fit to scalable systems, Adam breaks down why cold email still works in 2026. when it’s short, value-driven, personalized, and human. He shares what most companies get wrong (weak follow-ups, fake personalization, poor CRM execution) and how to turn email into a predictable revenue engine. If you want inbox messages that build real relationships and book real meetings this episode delivers the playbook.

Beyond the Transaction: How "Legendeering" Video Content Humanizes Sales

Social Sales Link — Tue, 24 Feb 2026 13:00:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with Tom Langan, the Chief Legendeer at Talex Media and a two-time Emmy-nominated Director of Photography. Tom challenges the traditional, transactional view of selling, arguing that sales, especially for high-ticket items, are fundamentally built on human relationships. Tom introduces his "Legendeering" framework, a strategy designed to help brands move past the noise by creating "handshake content". Rather than pushing products, this approach focuses on leading with value and building trust through episodic, story-driven video. Key highlights from this conversation include: - The Power of Handshake Content: Why your first video interaction should mirror a first real-life meeting, focused on introduction and connection rather than the hard sell. - The Red Bull Case Study: How the world’s leading energy drink uses adventure-based content to build emotional resonance without ever mentioning its product's ingredients. - The Rule of Reciprocation: Using episodic content to "stack value" for your audience, naturally leading them to return that value through a business relationship. Humanizing the Sales Team: How marketing departments can highlight the individual stories of salespeople to create authentic human-to-human connections. - The "Why" Behind the Strategy: Addressing the widespread dissatisfaction with dehumanized, data-driven business interactions and how to build a more sustainable, relationship-focused brand. Tom also shares how his methodology adapts 1920s "soap opera" sponsorship tactics for the modern digital ecosystem to ensure your brand remains top-of-mind when your customer is ready to buy. About Our Guest: Tom Langan helps founders and mission-driven teams use story-driven video as a real business asset. Through Talex Media and Media Gym, he teaches leaders how to communicate with clarity and conviction to strengthen real relationships.

The Ultimate Guide to Prompt Writing for Sales Professionals

Social Sales Link — Mon, 23 Feb 2026 09:15:00 +0000

Leveraging AI LLM tools like ChatGPT or askSSL.ai can greatly enhance sales communication. Writing effective prompts is essential for optimizing interactions and achieving desired outcomes. Well-structured prompts improve engagement and streamline efforts, making them a key part of the sales process.

Virtual Selling and Discovery Excellence: Humanizing the Hybrid Sales Experience with Karen Kelly

Social Sales Link — Mon, 23 Feb 2026 07:31:00 +0000

With 73% of B2B buyers now preferring a "rep-free" experience, the traditional sales playbook isn't just outdated, it’s a barrier to entry. In this episode, Karen Kelly, CEO of K2 Performance Consulting and a fractional sales leader, joins Brynne Tillman to discuss how to break through the digital noise and build genuine relationships in a hybrid world. Karen shares her insights on moving from a "push" system to a "pull" system by leveraging humanity and curiosity. She explains why the secret to a motivated sales team isn't slamming the "more" button on activities, but rather focusing on connection, mindset, and clear expectations. Whether you are a sales leader struggling with a disconnected remote team or a rep looking to master the art of the 15-minute "discovery dance," this episode provides the tactical shifts needed to succeed in 2026.

Selling the Future: Trust, Teams, and Big Bets in Enterprise Sales

Social Sales Link — Tue, 17 Feb 2026 13:00:00 +0000

Shari Begun, VP of Sales at GlobalFoundries, shares how trust, teamwork, and long-term thinking power billion-dollar enterprise deals. From global culture lessons to selling years into the future, this episode breaks down what it really takes to win complex, high-stakes sales.

How Thought Leader Ads Turn LinkedIn Content into Revenue

Social Sales Link — Fri, 13 Feb 2026 13:00:00 +0000

Anthony Blatner, founder of Speedwork, breaks down how B2B SaaS companies are using LinkedIn thought leader ads to drive engagement, lower costs, and support social selling. Learn what content converts, how to target the right audience, and how sales and marketing can work together to turn boosted posts into real pipeline.

The LinkedIn Algorithm, Revisited

Social Sales Link — Thu, 12 Feb 2026 13:00:00 +0000

Dive into the pulse of LinkedIn's algorithm changes, fueled by Richard van der Blom's groundbreaking report. Uncover 20 game-changing tips distilled from analyzing 9,500 posts across 30 countries. Crack the code to algorithmic success and watch your content shine for your prospects!

Making SEAMless Sales Social: Aligning Sales, Presales, and Client Success for Higher Win Rates

Social Sales Link — Tue, 10 Feb 2026 13:00:00 +0000

What happens when sales, presales, and client success actually work as one team? In this episode of Making Sales Social, Brynne Tillman and Bob Woods sit down with Art Fromm, founder of Team Sales Development and author of Making SEAMless Sales, to unpack why misalignment between sales and pre-sales quietly kills deals, and what high-performing teams do differently. Art shares how trust-based social selling fuels relationships before the first conversation, why the business close and technical close must work in tandem, and how collaboration across roles dramatically improves win rates, adoption, and long-term customer success. He also explains why sales shouldn’t end at the signature, how Client Success must be integrated earlier in the process, and how his Sales Opportunity Snapshot turns CRM from a reporting burden into a deal-winning asset.

Simplify to Win: How Donald Kelly Builds Pipeline Through Meaningful Sales Conversations

Social Sales Link — Fri, 06 Feb 2026 13:00:00 +0000

Sales has never had more tools or felt more complicated. In this episode of Making Sales Social, Brynne Tillman and Bob Woods sit down with Donald C. Kelly, The Sales Evangelist, to unpack why modern sellers are overcomplicating the process and how simplification leads to better habits, stronger conversations, and a real pipeline. Donald shares how bloated tech stacks, speed-driven outreach, and automation overload are hurting performance, and why focusing on meaningful conversations changes everything. From LinkedIn engagement strategies to embracing vulnerability, consistency, and learning from loss, this conversation is a masterclass in doing less, but doing it better. If you want to slow down your outreach, humanize your selling, and speed up your results, this episode is for you.

5 Things We Want from Our Clients

Social Sales Link — Thu, 05 Feb 2026 13:00:00 +0000

In almost every opportunity there are more. Beyond your first sales, continue conversations about your client's needs and lead them to additional solutions that add even more value.

Performance-Driven Personal Branding: Communicating Your Value Without Bragging

Social Sales Link — Tue, 03 Feb 2026 13:00:00 +0000

On this episode of Making Sales Social, Brynne Tillman sits down with branding expert and keynote speaker Cher Jones, the creator of the Performance-Driven Personal Branding system. Cher shares how professionals, especially in tech and corporate environments, can turn credibility into influence, get recognized for their contributions, and build trust across teams and clients. They dive deep into why highly capable people often get overlooked, how to communicate your value without sounding boastful, and the difference between reputation and intentional branding. Cher breaks down her “value wrapping” framework, showing listeners how to present their expertise in context, connect with the right audience, and make every interaction a branding moment, whether in meetings, networking, or online. If you’ve ever wondered how to get invited to the right meetings, lead projects confidently, and be seen as a strategic partner rather than just an order taker, this episode is packed with actionable insights and mic-drop moments you won’t want to miss.

The First Meeting Differentiator: Turning Discovery into Meaningful Consultations with Lee Salz

Social Sales Link — Fri, 30 Jan 2026 13:00:00 +0000

Are your first sales meetings falling flat? In this episode of Making Sales Social, Brynne Tillman sits down with globally recognized sales strategist and best-selling author Lee Salz to reveal why traditional discovery meetings fail, and how to transform them into client-centric consultations that build trust, create momentum, and deliver meaningful value. Lee, known as a sales contrarian, shares his proven strategies for: Shifting from egocentric discovery to meaningful, value-driven consultations Crafting first meetings that engage emotions and spark curiosity Creating “consultation cliffhangers” that leave prospects eager for the next step Turning your questions and insights into a roadmap that resonates with your buyers If you’re ready to stop pitching and start consulting, this episode is packed with mic-drop insights, practical frameworks, and actionable tips to elevate your first meeting—and your sales results. Resources mentioned in this episode: Lee’s book: The First Meeting Differentiator (firstmeetingbook.com) Download Lee’s “10 Ways to Provide Meaningful Value in First Meetings” at meaningfulvalue.com

8 Stages to Rolling Out a Successful Social Selling Program

Social Sales Link — Thu, 29 Jan 2026 13:00:00 +0000

Sales leaders, a new year calls for a new plan. In this episode, the team walks you through the 8 stages of rolling out a successful social selling program. Miss even one stage and adoption drops, execution slips, and revenue targets are missed. Our goal is to make sure that does not happen to your team.

Bringing Humanity Back to Sales: Jamie Crosbie on Mindset, Purpose, and Proactive Talent Strategy

Social Sales Link — Fri, 23 Jan 2026 13:00:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with Jamie Crosbie, founder of Proactivate, TEDx speaker, and author, to explore how authentic connection, mindset, and purpose drive sales success. Jamie shares her revolutionary approach to recruiting top sales talent—moving beyond reactive hiring to proactively identify candidates who thrive on grit, curiosity, and growth. Learn how her behavioral interview methods, focus on mindset, and integration of AI transform traditional recruitment while helping leaders inspire peak performance in their teams. Whether you’re a sales leader, recruiter, or aspiring professional, this conversation uncovers actionable strategies to hire better, reduce turnover, and lead with impact.

10 LinkedIn Activities to Start 2026 the Right Way

Social Sales Link — Thu, 22 Jan 2026 13:00:00 +0000

A practical conversation on how to use LinkedIn as a daily relationship-building system instead of a content treadmill. Stan and Bob share a simple, repeatable daily plan that helps professionals earn trust, start real conversations, and build momentum without pitching, posting every day, or chasing algorithms. This episode focuses on what to do each day to make LinkedIn work as a revenue and referral engine in 2026.

12 Days of LinkedIn: A Christmas Story

Social Sales Link — Wed, 21 Jan 2026 07:55:00 +0000

This episode breaks down the practical actions that move the needle on LinkedIn, inspired by the 12 Days of LinkedIn framework. Brynne and Stan walk through simple, relationship-focused strategies that help professionals grow visibility, spark conversations, and create business opportunities without pitching or pushing. Listeners will learn how to strengthen their profile, share insights that resonate, engage meaningfully with their network, and turn social proximity into real introductions. Each tip is grounded in trust-based outreach and practical steps anyone can implement immediately. If you want more resources that help you show up with value and create conversations that convert, visit socialsaleslink.com/library.

People-Centered Leadership: Coaching Sales Teams for Sustainable Revenue Growth

Social Sales Link — Tue, 20 Jan 2026 17:30:00 +0000

What if the fastest path to revenue growth isn’t more activity, but better leadership? In this episode of Making Sales Social, Brynne Tillman is joined by Kelley Hippler, Chief Revenue Officer at Briefly Legal and former Chief Sales Officer at Forrester Research. With more than 20 years of global commercial leadership experience, and a track record of driving over 50% revenue growth, Kelley shares why people-centered leadership is the foundation of sustainable sales success. Together, Brynne and Kelley explore what it really means to make sales social in today’s AI-driven world, where technology can scale outreach, but can’t replace trust, rapport, and human connection. Kelley breaks down the difference between managing and coaching, why focusing on outcomes beats managing activity, and which KPIs actually matter if you want to build meaningful pipeline. They also dive into aligning sales and marketing around the full buyer journey, creating content that supports buyers before they ever raise their hand, and building resilient teams that can thrive through economic ups and downs. From celebrating wins to removing “sand from the gears,” this conversation is packed with practical insights for revenue leaders who want engaged teams, loyal customers, and long-term growth. If you’re a sales or revenue leader looking to reduce burnout, improve performance, and create a culture of ownership, this is an episode you’ll want to listen to more than once.

Smarter Sales, Not Faster: Wes Schaeffer on AI, Trust, and Real Conversations

Social Sales Link — Fri, 16 Jan 2026 17:30:00 +0000

In this episode of Making Sales Social, host Brynne Tillman sits down with sales veteran and author Wes Schaeffer to unpack what’s really holding sales teams back in today’s AI-driven world. Wes challenges the obsession with speed, automation, and shortcuts, arguing that most sales problems don’t come from a lack of tools but from a lack of clear thinking, discipline, and human connection. Together, Brynne and Wes explore why doing things faster often creates more friction, how “busy work” hides poor strategy, and where AI and automation can actually support, not replace, real sales conversations. You’ll hear practical insights on: Why sales success comes from being smarter, not faster The danger of over-automating trust-based conversations How AI should support thinking, not replace it What most sales teams misunderstand about productivity and pipelines Why human curiosity and follow-up still outperform any tech stack If you’re using AI, CRMs, or automation in sales, and wondering why results haven’t improved, this episode will help you reset your approach and refocus on what truly moves deals forward.

8 Miracles of LinkedIn: A Nod to Hanukkah, the Miracle of Lights

Social Sales Link — Mon, 12 Jan 2026 08:11:00 +0000

Brynne and Stan explore the 8 Miracles of LinkedIn inspired by the themes of Hanukkah and the miracle of lights. This conversation highlights how small, consistent actions on LinkedIn can create meaningful visibility, stronger relationships, and opportunities that feel almost miraculous. Listeners will walk away with practical ways to build trust, show up with value, and create momentum one conversation at a time.

From Posts to Purpose: Evolving Thought Leadership with Long-Form Storytelling

Social Sales Link — Mon, 12 Jan 2026 08:10:00 +0000

What happens when bold LinkedIn insights outgrow the feed? In this episode of Making Sales Social, Brynne Tillman sits down with Liam Dharmody to explore the evolution of thought leadership—from short-form social posts to deeper, long-form storytelling. Liam shares why he chose Substack as the next chapter of his personal brand journey, how The FOLD (Friends of Liam Dharmody) became a space to blend brand, business, and technology, and why authenticity is the real growth strategy in today’s noisy digital world. Together, they unpack how social selling should feel more like socializing, the power of letting your personality lead your content, and why long-form writing creates stronger connections, more meaningful relationships, and long-tail impact. Liam also dives into Substack’s unique ecosystem, its algorithmic approach to discovery, and how creators can build community without chasing hacks or trends. If you’re ready to move beyond surface-level content, show up as a whole human, and turn thought leadership into real opportunity, this conversation will change how you think about personal branding, storytelling, and making sales truly social.

Authentic Selling in an AI-Driven World: Building Trust, Culture, and Human-Centered Sales with Jeff Kirchick

Social Sales Link — Mon, 12 Jan 2026 07:34:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with Jeff Kirchick, VP of Sales at Zorro and author of Authentic Selling: How to Use the Principles of Sales in Everyday Life, for a powerful conversation on what it truly means to sell with integrity in today’s AI-driven world. Jeff shares his perspective on why authenticity isn’t just a personal trait—it’s a strategic advantage. From building trust without formal sales methodologies to leading high-performing sales teams with vulnerability, empathy, and honesty, this episode explores how real relationships drive long-term success. You’ll hear insights on: What “making sales social” really means beyond social selling How authenticity builds trust with buyers, teams, and partners Leading sales teams without fear-based pressure or burnout Using AI to enhance human connection—not replace it Hiring, coaching, and developing salespeople for values-driven cultures Why detaching from outcomes creates better conversations and results This conversation is packed with practical leadership wisdom, real-world sales examples, and thought-provoking moments that challenge traditional sales thinking. If you’re a sales professional or leader navigating AI, automation, and growth, without losing the human touch, this episode is a must-listen.

From Firehose to Focus: How Sales Leaders Can Win with AI, ICPs, and Social Selling

Social Sales Link — Tue, 06 Jan 2026 17:30:00 +0000

In this episode of Making Sales Social, host Stan Robinson welcomes Joe Dwyer, Vice President of Sales at Dynatech Systems and a seasoned enterprise sales leader with more than 20 years of experience across Microsoft, Dynamics 365, and modern sales technology stacks. Joe shares a grounded, practical perspective on how social selling starts with relevance, strong connections, and clear alignment, not automation for automation’s sake. Together, Stan and Joe explore how digital sales transformation has evolved, why a clearly defined Ideal Customer Profile (ICP) is the foundation for every successful tech stack, and how AI tools like Copilot and ChatGPT can support faster research, better messaging, and more focused conversations when used intentionally. Joe also dives into the leadership challenges of AI adoption, the importance of cross-functional feedback loops between sales, marketing, delivery, and customer success, and why upskilling sellers must be a deliberate strategy, not an afterthought. If you’re a sales leader or seller navigating the “AI firehose” and looking for clarity, focus, and practical guidance on building relevance at scale, this conversation delivers insights you can act on right away.

Five Steps to Getting Engagement on LinkedIn

Social Sales Link — Mon, 05 Jan 2026 17:30:00 +0000

As a social seller on LinkedIn, your goal is to start trust-based conversations with your target audience without being salesy. But what if your content is being consumed without engagement? We'll teach you 5 steps you can take to turn those spectators into engagers and build a loyal following on LinkedIn. Maximize your reach and start seeing real results.

Solving the Alignment Gap: Social Selling, Collaboration, and AI in Modern Sales

Social Sales Link — Fri, 02 Jan 2026 17:30:00 +0000

In this episode of the Making Sales Social Podcast, host Stan Robinson Jr., Chief Coaching Officer at Social Sales Link, sits down with Bill Dwoinen, Chief Revenue Officer at Mural, to unpack a modern, human-centered approach to social selling, leadership, and revenue growth. With over 20 years of experience leading high-performance go-to-market teams at companies like Salesforce, Slack, and LinkedIn, Bill shares why social selling starts with an intentional personal brand, how leaders can create mutually beneficial relationships with their networks, and why “showing up only when you need something” is the fastest way to lose trust. The conversation also dives deep into Mural’s research on the alignment gap, why sales, marketing, product, and customer success teams so often work in silos, how misalignment drives burnout and poor customer experiences, and what collaborative, visual selling can do to fix it. Bill explains how visual collaboration creates clarity, accelerates deal cycles, and helps teams move together toward shared outcomes.

Turning Salesforce Into a Growth Engine: Scalable Systems, Smarter Data & Real Adoption with Marcus Smith

Social Sales Link — Tue, 30 Dec 2025 17:30:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with Marcus Smith, CEO of Cloud Trails, a Salesforce consultancy helping companies transform Salesforce from a stagnant database into a true revenue-generating engine. Marcus brings more than a decade of consulting experience along with a background in industrial and systems engineering. His specialty? Designing scalable, system-driven Salesforce environments that empower sales teams, streamline processes, and eliminate the chaos that keeps companies from realizing ROI on their Salesforce investment.

List Building Steps and Strategies for LinkedIn Success

Social Sales Link — Mon, 29 Dec 2025 17:30:00 +0000

Be a Person First: Servant Leadership, Social Selling & Building Human-Centered Sales Teams with Brian Beedenbender

Social Sales Link — Fri, 26 Dec 2025 17:30:00 +0000

In this insightful episode of Making Sales Social, hosts Brynne Tillman and Bob Woods sit down with Brian Beedenbender, VP of Sales at Tech, whose leadership approach and human-first sales philosophy have transformed teams and outcomes across the K–12 technology space. Brian reveals why the foundation of modern selling isn’t personalization, it’s being a real person, even behind the screen. He shares powerful stories, including the infamous “bunt cake outreach,” and breaks down where relationship-building goes wrong (and how to do it right). From servant leadership to coaching reps through uncertainty, Brian dissects what makes a great sales leader, trust, transparency, process, and proving you can do the work you ask of others.

Why Caring Is the Future of Social Selling: A CRO’s Guide to Alignment, AI & Authenticity

Social Sales Link — Tue, 16 Dec 2025 17:30:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with real-life friend and revenue leader Shawn Sandy—nationally respected sales strategist, keynote speaker, and Chief Revenue Officer of ProTech Services Group. With deep Memphis roots and decades of experience across the business development ecosystem, Shawn brings a uniquely practical, human-first perspective to what it really takes to align sales, marketing, and service today. Shawn reveals why the traditional linear model of “marketing → sales → service” no longer works—and how she rebuilt ProTech’s revenue motions around a self-sustaining RevOps ecosystem that closes silos, strengthens communication, and drives scalable growth. Shawn also shares her personal journey into the CRO role, her philosophy on leadership, and even her next big adventure (hint: glaciers, Patagonia, and a much-needed break from Memphis heat). If you want a grounded, human, strategic look at where revenue leadership is heading—and how caring, curiosity, and AI together shape the future of selling—this episode delivers nonstop insight.

Thankful for the Work We Love: A Social Sales Link Thanksgiving Conversation

Social Sales Link — Mon, 15 Dec 2025 17:30:00 +0000

This Thanksgiving, the Social Sales Link team—Brynne Tillman, Bob Woods, and Stan Robinson Jr.—gathers around the virtual table to reflect on what they’re most thankful for in their professional lives. It’s a moment to pause, appreciate, and celebrate the people, platforms, and progress that make trust-based selling so rewarding.

AI Meets Philosophy: How Leaders Can Think, Talk, and Thrive with AI

Social Sales Link — Fri, 12 Dec 2025 17:30:00 +0000

Christina DiGiacomo returns to the Making Sales Social podcast to explore a topic that’s both timely and transformative: AI through a philosophical lens. Known as an AI philosopher and the creator of the “10 + 1 Commandments of Human-AI Coexistence,” Christina shares why leaders must consider not just the technical, but also the ethical and human dimensions of AI. In this episode, you’ll learn: Why philosophical thinking is essential for AI innovation. How sales professionals are naturally philosophers in their practice. The importance of keeping humans in the AI loop. How to approach AI responsibly and avoid fear-driven paralysis. Real-world examples of upskilling and thriving in an AI-driven marketplace. Whether you’re a leader, a salesperson, or simply curious about AI’s impact on human behavior and decision-making, this conversation offers practical wisdom and a mindset shift for navigating the AI revolution.

How the Flywheel Effect Drives LinkedIn Content Success

Social Sales Link — Thu, 11 Dec 2025 17:30:00 +0000

Creating successful content on LinkedIn involves much more than simply crafting engaging posts. Especially for revenue-driven professionals, it’s essential to understand that building momentum is key to capturing and retaining interest. This is where the flywheel concept comes into play, embodying a strategic approach to content creation and engagement that can lead to sustainable success. The flywheel effect represents a cycle where each action contributes to the momentum of the next. When you combine compelling content, thoughtful engagement, and effective follow-up, your efforts gather traction and begin to instigate a positive ripple effect throughout your network and beyond. This synergy amplifies your content’s reach and impact, positioning you as a notable thought leader within your industry.

From Author to Authority: How to Turn Your Book Into a Business-Driving Content Machine

Social Sales Link — Tue, 09 Dec 2025 17:30:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with Karlyn Ankrom—founder of Oh Snap Social and creator of the Expert Excellence Engine—to reveal how non-fiction authors can transform their books into a powerful, ongoing content system that drives real business results. Karlyn, a former journalist turned social media strategist, has helped countless authors and thought leaders who shine on stage or in print but feel stuck or overwhelmed when it comes to showing up online. She breaks down why so many authors fall into the “expensive business card” trap, why visibility stalls after launch, and what to do instead. If you’ve ever felt overwhelmed after publishing, unsure where to start with social media, or frustrated that your book isn’t driving the impact or ROI you expected, this conversation is packed with clarity, strategy, and confidence-boosting shifts.

The Pickleball Playbook for Business Success with Lindsey Busfield

Social Sales Link — Fri, 05 Dec 2025 17:30:00 +0000

In this episode of Making Sales Social, Bob Woods sits down with Lindsey Busfield, Vice President of Optimize My Firm, to explore the fascinating intersection of pickleball and business. Lindsey’s entrepreneurial journey is anything but ordinary, having grown up in a family of serial entrepreneurs, navigated careers from teaching to egg farming, and ultimately found her place in legal SEO. But beyond her impressive business story, Lindsey is also a passionate pickleball player. Together, she and Bob unpack how lessons from the court, teamwork, strategy, patience, knowing when to smash and when to slow down, translate directly to entrepreneurship, sales, and leadership. From embracing creative partnerships to choosing which “balls” are worth chasing, Lindsey shares insights that resonate both on and off the court. If you’ve ever wondered how sports can shape business thinking or just want to hear an inspiring entrepreneurial story with a pickleball twist, this episode is a must-listen.

Create Trust-Based Conversations with LinkedIn and AI

Social Sales Link — Thu, 04 Dec 2025 17:30:00 +0000

Starting trust-based conversations requires an intentional focus on creating a safe, open, and empathetic environment. Begin by demonstrating genuine interest in the other person, listening actively to their concerns, goals, or challenges without interrupting or steering the discussion prematurely. This initial phase is not about selling an idea or product but about understanding and building rapport. Use open-ended questions that invite meaningful responses, such as, "How have you approached this problem in the past?" or "Where does this issue rank on your list of priorities right now?" These questions signal that you prioritize their perspective, which fosters trust. Acknowledge their responses with thoughtful affirmations, showing that their input matters to you.

Why Advocacy Matters: Hope Yin on Modern Leadership and Women in Tech

Social Sales Link — Tue, 02 Dec 2025 17:30:00 +0000

In this powerful episode of Making Sales Social, Brynne Tillman sits down with Hope Yin, an award-winning technology executive turned coach, speaker, and founder of Blueprint Coaching. With more than two decades leading global engineering teams, Hope shares her unexpected journey from corporate leadership to becoming a passionate advocate for women in tech. Hope opens up about: ✅ The moment she accidentally discovered her calling as a coach ✅ The real challenges women face in technology, including burnout and the “sandwich generation.” ✅ Why modern leadership must evolve beyond outdated systems ✅ How managers can support diverse teams without favoritism ✅ The art of managing up, not just down ✅ The foundation of her Blueprint Coaching approach—communication, decision-making, and culture building

How Small Businesses Can Win with AI and Smart Strategy

Social Sales Link — Fri, 21 Nov 2025 17:30:00 +0000

In this episode of Making Sales Social, host Stan Robinson Jr. sits down with Andrew Frazier, founder of Small Business Pro University and known as the Masterpreneur, to explore how small business owners can elevate their sales and marketing through smarter strategies, and the powerful role AI plays in making it all happen. Andrew shares why every entrepreneur’s most important job is selling and marketing, not just at startup, but throughout their business journey. He breaks down the difference between marketing strategy and marketing tools, how to shift from “selling” to “solving,” and the simple ways AI can boost communication, sharpen messaging, and help small businesses compete with larger ones.

Why LinkedIn Company Pages Enhancements are a Gamechanger

Social Sales Link — Thu, 20 Nov 2025 17:30:00 +0000

LinkedIn Company Page enhancements are transforming how organizations build visibility and trust. New features make it easier to showcase thought leadership, spotlight employees, and engage audiences with authentic content. For sales and marketing teams, these updates turn the company page into a powerful hub for credibility, connection, and conversion.

How Smart Systems Create Freedom with Coleen Stubbs

Social Sales Link — Tue, 18 Nov 2025 17:30:00 +0000

In this episode of Making Sales Social, host Brynne Tillman sits down with Coleen Stubbs, founder of Simplified CEO Systems, to explore how midlife entrepreneurs can transform chaos into clarity through streamlined systems and smart automation. With over 35 years of experience building and selling successful businesses, Coleen shares her journey from burnout to balance—and how she now helps others do the same. Discover how simplifying your tech stack, implementing customized workflows, and embracing strategic delegation can free you to be the face of your business instead of being buried in the backend. Whether you’re struggling to manage your CRM, tired of busywork, or ready to scale with ease, Coleen’s insights will help you reclaim time, confidence, and control—so you can grow your business without burning out.

The Connection Economy: Why Human Motivation Outranks the Hard Sell

Social Sales Link — Fri, 14 Nov 2025 17:30:00 +0000

In this episode of the Making Sales Social Podcast, host Bob Woods sits down with Natasha Todorovic-Cowan, CEO of Spiral Dynamics and author of Making Change Work, to explore the hidden forces that drive human behavior and connection in sales. Natasha reveals why the key to success in today’s “connection economy” isn’t about scripts or closing tactics—it’s about understanding the deep motivations that influence how people relate, decide, and grow. Together, they unpack what truly inspires buyers, how leaders can align culture with human dynamics, and why authentic relationships create stronger business outcomes than transactional selling ever could. From decoding motivation in teams to understanding the evolving role of AI in connection-building, this episode offers a masterclass in the psychology of sales, leadership, and change.

LinkedIn and AI for Sales Leaders

Social Sales Link — Thu, 13 Nov 2025 17:30:00 +0000

Sales leaders must model the behavior they want to see. If you’re not active on LinkedIn by sharing content, engaging with others, building your network, your team won’t be either. Your activity sets the tone for what’s expected and what’s possible.

From Hustle to Harmony: Building Irresistible Offers and Sustainable Growth with Chris Rudolph

Social Sales Link — Tue, 11 Nov 2025 17:30:00 +0000

In this episode of Making Sales Social, host Brynne Tillman sits down with business coach and speaker Chris Rudolph, who’s on a mission to help digital agency founders accelerate growth without the burnout. From his base in Kona, Hawaii, Chris has guided countless entrepreneurs to simplify their offers, eliminate hustle, and focus on what truly drives results. Together, Brynne and Chris unpack what makes an offer irresistible, why clarity beats complexity, and how “quick win” strategies can transform skeptical prospects into loyal clients. Chris also shares the one daily habit that can help any business owner move the needle—no hacks or hustle required. If you’re a digital agency owner, a sales professional, or simply someone who wants to scale smarter, not harder, this conversation is packed with practical insights you can put into action right away.

From Startup to Scale: Mark Gordon on Building Alignment That Drives Revenue

Social Sales Link — Mon, 10 Nov 2025 17:30:00 +0000

In this engaging episode of Making Sales Social, Brynne Tillman sits down with her brother, Mark Gordon, a serial entrepreneur and founder of Integrated Go-To-Market Solutions to discuss what it truly takes to build a scalable, sustainable business. Known as “The Rebel CRO,” Mark shares his no-nonsense insights on leadership, alignment, and creating predictable revenue engines that actually work. From transforming a struggling mortgage company into one of the fastest-growing firms in the country, to helping founders move past the “lead gen problem” mindset, Mark reveals how true growth comes from leadership, clarity, and message alignment not just more leads. You’ll also hear how to build a culture that thrives on purpose, how to avoid common scaling traps, and why founders must become sales and marketing leaders if they want lasting success.

The Ultimate Guide to LinkedIn Sales Campaigns

Social Sales Link — Thu, 06 Nov 2025 17:30:00 +0000

LinkedIn has progressed from a professional networking site into a powerful platform for sales prospecting and lead generation. Its diverse features enable businesses to connect with potential clients in innovative ways. This guide covers various LinkedIn sales campaign strategies, providing in-depth insights into each method.

Your Product Is Your Team: Milton Corsey on Building Leaders Who Thrive

Social Sales Link — Tue, 04 Nov 2025 17:30:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with leadership expert Milton Corsey to explore how new and emerging leaders can turn potential into performance. Milton shares powerful insights on the mindset shift from individual contributor to team leader, reminding us that your product is your team. He breaks down his empowerment framework, discusses how emotional intelligence and vulnerability shape effective leadership, and reveals practical steps for building trust, fostering growth, and reframing rejection.

Becoming the Go-To Expert: David Newman on Building Market Eminence

Social Sales Link — Thu, 30 Oct 2025 16:30:00 +0000

In this episode of Making Sales Social, Brynne Tillman welcomes her first-ever mentor, David Newman, CSP, keynote speaker, and host of The Selling Show. David introduces his groundbreaking framework of Market Eminence, the next evolution beyond thought leadership and personal branding. Discover how to rise above the noise, attract your ideal clients, and become the go-to authority in your industry. David breaks down his three pillars of eminence: visibility, respect, and brand preference, and explains why being “vanilla” keeps you invisible while being “licorice” makes you unforgettable.

Engaging in Other People's Content on LinkedIn

Social Sales Link — Tue, 28 Oct 2025 16:30:00 +0000

You'll learn different ways to engage your prospects to start a conversation with them. Beyond the basics of engaging through your posts, you'll discover advanced techniques like engaging with others' content and the commenters on their post. Find out how this simple action can amplify your reach and influence algorithms. See how your engagement can lead to exciting new possibilities, enhancing the impact of your content.

The Power of Precision: Brad Pearse on Data, Relationships, and Results

Social Sales Link — Mon, 27 Oct 2025 16:30:00 +0000

In this episode of Making Sales Social, host Brynne Tillman welcomes Brad Pearse, founder of Simplified Sales, whose award-winning career in B2B sales and business development spans over two decades. Brad shares how a single mentoring experience early in his career completely transformed his approach to sales, from frustration and failure to focus and success. He reveals why clarity, structure, and strategy are the cornerstones of effective prospecting and how his concept of “Prospecting with Precision” helps teams move away from random outreach toward intentional relationship-building. Discover practical ways to align your sales efforts, use LinkedIn and Sales Navigator effectively, and balance data-driven strategy with authentic human connection.

Stop Selling, Start Connecting: Andrew Jenkins on Smarter Social Selling

Social Sales Link — Tue, 21 Oct 2025 16:30:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with Andrew Jenkins, entrepreneur, speaker, and author of Social Media Marketing for Business to explore what it truly means to make sales social. Andrew shares how today’s best social sellers focus less on the pitch and more on building genuine, valuable connections. He dives into the dangers of automation overload, the importance of human engagement in a digital-first world, and his “3 Cs of Social ROI” Community, Content, and Conversion for measuring real success. From his first tweet with a typo to discovering insights on TikTok, Andrew’s journey highlights the balance between data, authenticity, and social intelligence. Whether you’re refining your LinkedIn strategy or rethinking your digital approach, this conversation will help you strengthen your brand, deepen relationships, and make every connection count.

5 Templates to Optimize Your LinkedIn Sales Outreach

Social Sales Link — Mon, 20 Oct 2025 16:30:00 +0000

"You’ll uncover not just LinkedIn sales outreach templates, but also the strategic insights behind them. These templates are your guide to crafting personalized messages in your own voice, creating authentic connections. Discover the top 5 templates used by the Social Sales Link team. It’s all about focusing on prospects’ needs and detaching from the traditional “sell, sell, sell” mindset."

From Martial Arts to Master Connector: Building Genuine Human Relationships with Steve Spiro

Social Sales Link — Thu, 16 Oct 2025 16:30:00 +0000

In this episode of Making Sales Social, hosts sit down with Steve Spiro, the “Master Connector” a fourth-degree black belt, accomplished speaker, and LinkedIn powerhouse with over 30,000 connections. Steve shares his inspiring journey from art school and advertising to mastering the disciplines of martial arts and sales. Discover how grit, authenticity, and a “Go-Giver” mindset transformed Steve from a self-described introvert into a world-class connector and thought leader. He reveals why ditching the pitch, focusing on human connection, and leading with heart are the true keys to social selling success. From practical networking advice to mindset shifts that turn conversations into meaningful relationships, this episode is packed with actionable insights for anyone looking to build stronger connections, both online and off.

The HEART Framework: Turning Conversations into Conversions

Social Sales Link — Mon, 13 Oct 2025 16:30:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with Tom Jackobs, creator of the Selling with Heart Framework, to explore how empathy and authenticity can transform your entire sales process. With over 30 years of experience, Tom shares how his HEART approach; Hugs, Engage, Ask, Referrals, and Testimonials, helps service professionals build genuine connections, earn trust, and double their sales without using high-pressure tactics. They dive into the power of empathy in sales, the art of engaging prospects through the What-Why-What-Why questioning technique, and how to turn satisfied clients into referral and testimonial champions. Plus, Tom reveals how his background in theater shaped his approach to scripting and delivering authentic, persuasive conversations.

Mistakes to Avoid When Prompt Writing

Social Sales Link — Thu, 09 Oct 2025 16:30:00 +0000

Leveraging AI tools has become essential for sales professionals, marketers, business development experts, and entrepreneurs. The magic of AI lies in its ability to generate insightful responses based on the prompts you provide. However, many users struggle to get optimal results due to common pitfalls in prompt writing.

Human-Centric Marketing in the Age of AI with Amelie Marivain

Social Sales Link — Tue, 07 Oct 2025 16:30:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with Amelie Marivain, founder of Late Bulb and an impact-driven business leader with global experience across APAC, the U.S., and Europe. Amelie shares how her journey in marketing, fintech, and grief tech has shaped her approach to building human-centered systems that align people, markets, and meaning. Together, they explore how to balance AI-driven efficiency with authentic human connection, the growing convergence of sales and marketing, and how brands can differentiate themselves in an increasingly crowded digital landscape. From redefining the buyer journey to staying visible in a world where SEO is evolving into “AI search,” Amelie delivers actionable insights on how businesses can stand out while staying true to their values. If you’re looking to understand the future of marketing, sales alignment, and the role of AI without losing the human touch, this conversation is packed with inspiration and strategies you can apply today.

Bridging the Gap Between Challenges and Desired Results: A Salesperson's Guide to Success

Social Sales Link — Thu, 02 Oct 2025 16:30:00 +0000

The goal is to position your solution at the intersection of your client’s challenges and their desired results. For sales professionals, positioning yourself at the center of this overlap is how you become essential to your clients’ success. Let’s break down this framework and explore how leveraging platforms like LinkedIn and AI tools can enhance your approach to delivering tailored solutions

From Random Acts of Marketing to Predictable Growth with Michael “Buzz” Buzinski

Social Sales Link — Tue, 30 Sep 2025 16:30:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with Michael “Buzz” Buzinski, a decorated Air Force veteran, serial entrepreneur, international speaker, and bestselling author on a mission to eradicate entrepreneurial poverty. Known as a “visionary marketer” by the American Marketing Association, Buzz shares how business owners can escape the trap of “random acts of marketing” and instead build a marketing operating system that works in lockstep with sales. He unpacks his FOCUS framework (Fix One Clearly Urgent Struggle), the power of aligning marketing and sales messaging, and why leading with conversations, not pitches, is the key to social selling success. You’ll also hear how to integrate AI as a creative assistant (without losing human context), why consistency beats luck in marketing, and how to move prospects from awareness to action with the right content at the right time. If you’ve ever felt stuck juggling too many marketing tactics with little payoff or if you want a roadmap to scalable, predictable growth, this conversation will leave you with actionable insights you can implement right away.

The Real Reason Your Sales Team Isn’t Getting Conversations from LinkedIn

Social Sales Link — Thu, 25 Sep 2025 16:30:00 +0000

Your sales team is posting content, sending connection requests, even liking industry news, but conversations aren’t happening. And without conversations, there are no opportunities, no discovery calls, and no revenue. The problem isn’t LinkedIn. The problem is how your team is showing up on LinkedIn. Most sellers are told to “be active” on the platform, but they’re rarely given a clear strategy. So they default to “random acts of social selling”, sporadic posts, surface-level comments, inconsistent outreach, and no follow-up process. The result? A lot of activity, but very few conversations.

From Marine to Marketing: Jim Fuhs on Building Trust and Sales with Substack

Social Sales Link — Tue, 23 Sep 2025 16:30:00 +0000

In this episode of Making Sales Social, Bob Woods sits down with Jim Fuhs, a Marine Corps veteran turned digital marketing strategist and the president/COO of Fuhsion Marketing. Jim shares his journey from military leadership to becoming a trusted voice in live streaming, content strategy, and social selling. Together, they dive deep into the power of Substack—why it’s more than “just a newsletter platform,” how it helps sales professionals build trust and authority, and why it could be the next big tool for creating authentic conversations. Jim also reveals how platforms like LinkedIn, YouTube, and Amazon Live fit into his strategy, and how sales professionals can use these tools without coming across as salesy. If you’re looking for practical insights on growing your influence, sparking real conversations, and leveraging new platforms to drive sales success, this episode is packed with strategies you won’t want to miss.

The Sales Leader's Ultimate Guide to Sales Navigator Adoption

Social Sales Link — Thu, 18 Sep 2025 16:00:00 +0000

As a leader, understanding and leveraging LinkedIn Sales Navigator is essential for driving your team’s sales performance. Sales Navigator is LinkedIn’s premium sales tool, tailored to enhance the sales process for professionals. It offers advanced capabilities that are not available through the basic LinkedIn platform, such as advanced search filters, lead recommendations, and CRM integrations for Advanced Plus subscriptions. These features are vital for efficient prospecting and relationship management. LinkedIn consistently invests in enhancing Sales Navigator. To stay updated and maximize its use, consider exploring resources like the Making Sales Social podcast.

Never Miss a Lead Again: How AI is Transforming Customer Engagement

Social Sales Link — Tue, 16 Sep 2025 16:30:00 +0000

In this episode of Making Sales Social, Brynne Tillman and Bob Woods sit down with David Banko, founder of Calomation, to explore how AI is transforming customer engagement for service-based businesses. Drawing on his journey from gym owner to tech innovator, David shares how his AI-powered virtual receptionist helps business owners capture every lead, eliminate missed calls, and boost conversions without losing the human touch. He discusses the biggest challenges service providers face, the pitfalls of poorly implemented automation, and how to strike the right balance between efficiency and authenticity. Whether you’re in B2C or B2B, this conversation will give you practical insights into leveraging AI to scale your leads, nurture relationships, and increase ROI.

Leverage LinkedIn to Drive Customer Loyalty and Repeat Business

Social Sales Link — Fri, 12 Sep 2025 07:56:00 +0000

In today's business world, keeping customers happy is crucial. But it's not just about making the sale—it's about keeping them coming back. LinkedIn isn't just for finding new leads; it's a goldmine for building lasting relationships after the deal is done. In this guide, we'll walk through seven simple strategies to drive customer loyalty and repeat business to fuel continuous sales growth. Let's dive in.

The Power of Strategic Storytelling in Sales & Marketing

Social Sales Link — Tue, 09 Sep 2025 13:30:00 +0000

In this episode of Making Sales Social, we explore how entrepreneurs can use storytelling as a powerful marketing tool. Guest Leslie Capps, known as The Strategic Story Preneur, shares how to uncover your unique story, align it with your brand, and simplify marketing strategies to attract the right audience. Learn how authentic storytelling can build trust, spark connections, and turn your message into meaningful results.

Start LinkedIn Conversations with Insight and Value

Social Sales Link — Thu, 04 Sep 2025 13:30:00 +0000

In this episode of Making Sales Social, Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into why traditional sales prospecting often falls flat and how to flip the script with LinkedIn Insight Exchanges. Instead of cold pitches and generic outreach, discover how to spark authentic, peer-to-peer conversations that build trust and lead to meaningful business relationships. Learn how to slow down your outreach to speed up your outcomes, engage with prospects around what they care about, and earn the right to go deeper. This is the new networking: smarter, more intentional, and built for today’s savvy buyer.

Endurance and Entrepreneurship: Lessons from the Ride with Chris Colt

Social Sales Link — Mon, 01 Sep 2025 16:30:00 +0000

Bob Woods engages with Chris Colt, renowned as the "Challenge Champion", in this insightful episode. Chris articulates his transition from the corporate world to entrepreneurship, emphasizing the endurance and resilience essential in business. He explores his own experiences, highlighting a decisive moment of resistance to corporate pressure and the application of lessons from endurance cycling to business practices. Chris addresses the importance of community, the value of posing critical questions, and the development of a client acquisition system. Obtain a deeper understanding of persistence, business strategies, and redefining success through authentic storytelling.

Want to Build Real Momentum on LinkedIn Engage 10x More Than You Post

Social Sales Link — Thu, 28 Aug 2025 13:30:00 +0000

Join Bob Woods and Brynne Tillman as they delve into the art of building trust on LinkedIn to enhance social selling. This episode of Making Sales Social explores the powerful 10-to-1 engagement-to-posting rule, demonstrating why thoughtful commenting often outperforms regular posting. Discover how engaging with content from industry influencers and resharing adds value, positions you as a thought leader, and fosters authentic conversations. Gain practical tips and AI-driven strategies from real-world examples, and boost your LinkedIn presence by mastering the science behind successful engagement.

Authentic Sales Narratives to Drive Revenue

Social Sales Link — Wed, 27 Aug 2025 13:23:00 +0000

Join host Brynne Tillman as she delves into the power of storytelling with award-winning sales leader Shannon Plumb. Shannon shares her insights on crafting narratives that resonate with clients and drive revenue, emphasizing the importance of authenticity and connection in sales. Discover how connecting with your "why" can transform your sales approach and learn strategies for aligning personal stories with business objectives. Whether you're a seasoned professional or new to the field, gain valuable tips for creating compelling, authentic narratives that engage and convert.

Start Conversations with Your LinkedIn 1st-degree Connections Without Being Salesy

Social Sales Link — Wed, 27 Aug 2025 13:16:00 +0000

Join Bob Woods, Brynne Tillman, and Stan Robinson Jr. as they delve into the nuances of making meaningful, non-salesy connections on LinkedIn. The panel explores strategies to identify valuable prospects within your network, the importance of engaging with thoughtful comments, and the power of personalized outreach through video and voice messages. They also discuss leveraging LinkedIn features like polls, events, and newsletters to start conversations that resonate. This episode is packed with actionable insights to enhance your LinkedIn engagement and build genuine relationships.

Elevating Sales Through Process and Coaching

Social Sales Link — Tue, 19 Aug 2025 17:08:00 +0000

In this episode, we talk with lifelong entrepreneur George Brontén, founder of Membrain, about his journey from struggling to build a sales team to creating a visual sales process that drives consistent results. George shares why he sees "making sales social" as a human-to-human, trust-based connection, not a shortcut. He also reveals how to get salespeople to embrace process and coaching, ultimately fixing a broken sales system and empowering sellers.

Writing a Powerful LinkedIn About Summary for Sales Professionals

Social Sales Link — Thu, 14 Aug 2025 09:30:00 +0000

In this episode of Making Sales Social Live, Bob Woods and Stan Robinson Jr. reveal how to transform your LinkedIn About section from a bland resume into a compelling, customer-focused story. Learn how to speak to your prospects’ challenges, build trust, and spark conversations—without sounding salesy. Plus, get practical tips to structure your section and make every word count.

Human First, Sales Second: Building Social Sales Teams

Social Sales Link — Tue, 12 Aug 2025 21:51:00 +0000

In this episode of Making Sales Social, we explore what it truly means to make sales human with Chief Revenue Officer Carla Wade. From hiring hungry, curious professionals to building repeatable, sustainable processes, we dive into the mindset and mechanics of high-performing sales teams. Discover how embracing AI with human intelligence can elevate outreach, and why breaking silos between sales and marketing is essential for driving revenue. Tune in for actionable insights on leadership, coaching, and creating authentic customer connections.

Still Using Bant It Might Be Costing You the Sale!

Social Sales Link — Thu, 07 Aug 2025 18:20:00 +0000

Join Brynne Tillman, Stan Robinson Jr., and Bob Woods on the Making Sales Social podcast as they explore the shift from the traditional BANT framework to the more customer-focused CHIRP framework, which emphasizes challenges, history, impact, risk, and priority. Discover why this new approach fosters trust-based conversations and aligns better with buyer needs. The hosts discuss using AI to enhance sales relationships and share insights on how to naturally uncover key selling points. This episode is a must-listen for sales professionals aiming to build genuine connections and elevate their selling strategies. Subscribe for more insights!

AI Roleplay Revolutionizes Sales Coaching and Team Success

Social Sales Link — Thu, 07 Aug 2025 12:28:00 +0000

Sriharsha Guduguntla, co-founder and CEO of Hyperbound, joins host Brynne Tillman on the Making Sales Social podcast. Guduguntla shares insights on revolutionizing sales coaching with AI roleplay, enhancing consistency, and scaling training for enterprise teams. Discover how AI-driven role plays can offer objective feedback and cut down ramp times, tackling challenges like bias and inconsistency in traditional coaching. With real-world success stories, Guduguntla highlights how Hyperbound facilitates pre-call planning and confidence-building, proving AI's transformative power in sales and marketing.

10 Quick Steps to Becoming a Prolific Content Producer Without Writing

Social Sales Link — Thu, 31 Jul 2025 22:30:00 +0000

In this episode of Making Sales Social, Brynne Tillman, Stan Robinson Jr., and Bob Woods unveil a practical 10-step strategy to help sales professionals become consistent content creators on LinkedIn—without spending more than 20 minutes a week. The trio tackles the barriers of time and authenticity, offering savvy tips to identify trending topics, capture powerful insights, and repurpose everyday client conversations into high-impact thought leadership. Plus, they discuss using AI prompts (and when to skip them) to refine your messaging and build trust-based conversations. If creating valuable content that converts sounds daunting, this episode will shift your mindset and your method.

Human to Human: Rethinking Social Media with AI

Social Sales Link — Tue, 29 Jul 2025 18:52:00 +0000

In this episode of Making Sales Social, Brynne Tillman welcomes Greg Weinstein, founder and CEO of Aggie—an innovative AI tool built to help small businesses show up online without the stress of constant content creation. Drawing from his deep experience in digital media and roles at MTV, Comcast, and Univision, Greg explores what “human to human” marketing truly means in 2025, why average content just isn’t enough, and how smarter AI inputs can lead to more impactful social engagement. If you've ever felt overwhelmed by the “content beast,” this conversation might be the insight you’ve been craving.

7 Ways to Leverage LinkedIn to Build a Qualified Email List

Social Sales Link — Thu, 24 Jul 2025 20:18:00 +0000

In this episode of Making Sales Social, Bob Woods, Brynne Tillman, and Stan Robinson Jr. dig into a vital topic for digital sellers: how to bridge the gap between LinkedIn and your owned email list. Learn why relying solely on LinkedIn is risky, how to turn profile visitors into email subscribers, and the strategies behind crafting high-value lead magnets that drive conversions. From banners and QR codes to the psychology of opt-ins, this episode is packed with actionable insights to grow your pipeline and protect your audience.

Connecting the Dots: Humanizing Sales in a Digital Age

Social Sales Link — Thu, 24 Jul 2025 19:46:00 +0000

In this episode of Making Sales Social, Brynne Tillman welcomes Kevin Schmitz, a decade-long veteran of LinkedIn’s Sales Navigator team, to share insights on how the platform has evolved from a tech-focused prospecting tool to a powerhouse for B2B engagement across industries. Discover what “making sales social” truly means, why mapping social proximity is a game-changer for outreach, and how human connection online drives measurable business growth.

Use LinkedIn Events to Attract Prospects

Social Sales Link — Thu, 17 Jul 2025 21:22:00 +0000

In this lively episode of Making Sales Social Live, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. explore the power of LinkedIn Events to fuel trust-based conversations, enhance visibility, and amplify networking opportunities. Whether you're going live or hosting in person, they walk through the practical steps of setup, tools you need (hello, StreamYard!), and how to market your event like a pro—even beyond LinkedIn.

The Ensemble Effect: Transforming Social Selling Through Storytelling

Social Sales Link — Wed, 16 Jul 2025 22:42:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with Julie Campbell—The Confidence Whisperer—to explore how performance principles like presence, clarity, and connection empower storytelling in business. Drawing from her rich experience as a performer and coach, Julie shares her “Talk and Be You” methodology and reveals how crafting memorable moments and knowing your audience builds trust, drives engagement, and transforms your pitch into a performance that sticks.

Converting Connections to Conversations with LinkedIn

Social Sales Link — Thu, 10 Jul 2025 13:00:00 +0000

In this episode, the team dives into one of the most critical (and overlooked) elements of LinkedIn success: your existing connections. Learn how to turn dormant first-degree connections into meaningful conversations that drive business growth. From optimizing your profile to positioning it as a powerful resource—not just a résumé—you’ll hear actionable tips on how to spark curiosity, deliver value, and create authentic engagement that leads to opportunity.

Strategy First: From Beats to Business

Social Sales Link — Tue, 08 Jul 2025 17:19:00 +0000

In this episode, we explore how a former entertainer turned business strategist reshaped his creative hustle into a mission to save one million small businesses by 2050. From selling candy in school to crafting high-impact marketing strategies, our guest shares insights on building trust, leading with value, and turning content into real conversations. Discover why successful selling is less about pushing and more about purposeful strategy.

7 Buyer-First Content Plays to Power Every Stage of the Sales Funnel

Social Sales Link — Thu, 03 Jul 2025 21:18:00 +0000

Explore the world of buyer-first sales funnels in this insightful episode featuring Bob Woods, Brynne Tillman, and Stan Robinson Jr. Discover strategies to shift your content approach, making it more aligned with the buyer's journey and needs. From sparking early curiosity to equipping buyers to champion your product internally, learn how guiding their decision-making without being salesy can boost conversions and foster long-term partnerships. Uncover the art of using case stories and overcoming objections proactively to enhance your sales process. Tune in for practical tips to streamline your sales and support buyer success.

Integrity and Human Connection in Business

Social Sales Link — Thu, 03 Jul 2025 20:30:00 +0000

Brynne Tillman hosts Dr. David Gruder on the Making Sales Social podcast to explore the evolution of sales. Dr. Gruder, a societal well-being futurist, discusses the journey from manipulative selling practices to authentic, relationship-driven sales strategies. With references to historical figures like Edward Bernays, Dr. Gruder traces the shifts in consumer demand, from materialism to transcendent experiences. He also forecasts a fusion of human and AI-driven approaches in the sales industry. Tune in to gain insights into achieving transformative, integrity-filled business practices for sustainable success.

Giving and Receiving Recommendations on LinkedIn

Social Sales Link — Wed, 25 Jun 2025 23:58:00 +0000

In this episode of Making Sales Social Live, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into one of LinkedIn’s most overlooked features—recommendations. Discover how giving and receiving thoughtful endorsements can build social proof, shorten the sales cycle, and boost credibility. From crafting compelling narratives to asking for recommendations without sounding pushy, this episode is packed with practical strategies to elevate your LinkedIn presence and close deals faster.

From Transcript to Traffic: AI-Powered Marketing

Social Sales Link — Wed, 25 Jun 2025 23:52:00 +0000

In this episode of Making Sales Social, Brynne Tillman sits down with digital marketing powerhouse Matt Diamante, founder of Hey Tony!, to uncover how small businesses can turn everyday conversations into high-converting content. From using AI tools like ChatGPT to reverse-engineering top-ranking pages, Matt shares actionable strategies that drive real results—without breaking the bank. If you're ready to scale your brand and make your content work smarter, not harder, this one's for you.

5 Powerful Sales Navigator Features for B2B Sales Success

Social Sales Link — Thu, 19 Jun 2025 15:47:00 +0000

In this episode of Making Sales Social, host Stan Robinson Jr. takes the reins to explore five powerful Sales Navigator features that can supercharge your B2B outreach. From targeted search filters and intent signals to customizable alerts and curated lists, discover how this premium LinkedIn tool helps sales pros stay laser-focused, uncover new opportunities, and start better conversations. Whether you're a Sales Nav novice or a seasoned user, this episode delivers actionable insights you won't want to miss.

Prove It: Personal Branding That Builds Trust on LinkedIn

Social Sales Link — Tue, 17 Jun 2025 20:42:00 +0000

In this episode of Making Sales Social, Brynne Tillman welcomes back the ever-insightful Kevin D. Turner, Managing Director of TNT Brand Strategist and a LinkedIn power-user known for amplifying new features and elevating professional profiles. Kevin shares his top strategies for standing out on LinkedIn—without the brag—focusing on authenticity, credibility, and the metrics that matter. From crafting magnetic headlines to building a brand that speaks louder than words, this conversation is packed with real-world advice for making your profile prove it.

7 Places to Help Inspire Your LinkedIn Content

Social Sales Link — Wed, 11 Jun 2025 20:49:00 +0000

In this special Memorial Day edition of Making Sales Social Live, host Brynne Tillman walks us through seven powerful ways to spark LinkedIn content ideas. From capturing your own genius and handling objections to leveraging influencer content and client success stories, this episode is packed with strategies to keep your LinkedIn presence fresh and impactful. Learn how to curate industry trends, engage your audience with polls, and record meaningful moments in your professional life. Get ready to elevate your LinkedIn game with practical tips and AI-powered strategies.

Embrace AI or Risk Falling Behind in Your Career

Social Sales Link — Wed, 11 Jun 2025 19:26:00 +0000

Join Steve Cunningham of the Simple AI Income Institute and host Bob Woods on the Making Sales Social podcast as they delve into leveraging AI to transform productivity, performance, and profit. Discover how AI is revolutionizing roles, with insights on becoming an AI performance engineer and overcoming common misconceptions about AI in business. Understand the impact of AI on sales and marketing, and how it fosters authentic human interactions. Explore actionable strategies to enhance profitability and productivity in the AI-powered economy. Streamlined and direct, this episode showcases AI's transformative potential.

5 Ways to Use Video on Linkedin

Social Sales Link — Wed, 04 Jun 2025 21:23:00 +0000

In this episode, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into the power of LinkedIn video for sales professionals. With LinkedIn prioritizing video content, leveraging this tool effectively can build trust, foster connections, and spark conversations. The team explores five strategic ways to use video on LinkedIn, sharing expert tips on storytelling, mini tutorials, personal branding, and algorithm-friendly posting. If you’re looking to amplify your presence and engagement on LinkedIn, this episode is a must-listen!

Selling to Farmers: The Psychology Behind Rural Sales

Social Sales Link — Wed, 04 Jun 2025 21:22:00 +0000

In this episode, host Brynne Tillman welcomes St John Craner, a seasoned expert in rural sales and marketing. As the Managing Director of Agrarian Rural Marketing, St John shares his insights into the psychology of sales and how businesses can effectively connect with farmers. From understanding the human side of selling to breaking sales barriers in agribusiness, this conversation dives deep into the strategies that drive success in rural markets. Whether you're in agriculture or another industry, these lessons apply universally.

Permission Based Selling on Linkedin

Social Sales Link — Mon, 02 Jun 2025 19:25:00 +0000

In this episode, Brynne Tillman and Bob Woods dive into the power of permission-based messaging and how it outshines traditional cold outreach—especially on LinkedIn. From a real-world study comparing unsolicited links vs. permission-first outreach to practical scripting examples, they break down why slowing your sales process can actually speed up your outcomes. Plus, they explore how to apply permission-based strategies to client referrals and introductions. If you're ready to build stronger, more qualified sales conversations without being pushy, this one's for you.

Leading Through Resistance: Building Adaptive Cultures in Sales

Social Sales Link — Mon, 02 Jun 2025 15:06:00 +0000

In this episode of Making Sales Social, host Brynne Tillman welcome Eric Kebschull, company culture strategist and co-founder of Well-Led Strategies. Eric dives into the leadership challenges faced by sales teams today—especially during times of change—and how fostering adaptive, collaborative cultures can lead to long-term success. From humanizing the sales process to navigating resistance and leveraging emotional intelligence, this conversation is packed with insights to help leaders build teams that thrive through transformation. Whether you're a sales leader, team builder, or culture champion, this episode offers actionable strategies for making change stick.

Establishing a Productive Daily Routine on Linkedin

Social Sales Link — Wed, 21 May 2025 10:57:00 +0000

In this episode, Brynne Tillman joins Bob Woods to share her step-by-step daily LinkedIn routine designed to spark authentic conversations without being salesy. From checking notifications and managing connection requests to leveraging tools like GetMagical and using mobile video messages, Brynne walks through how to stay productive—and social—on LinkedIn. Plus, learn how to use your network to earn warm introductions and grow your business.

Reputation, Recognition & Revenue: Winning Formula

Social Sales Link — Mon, 19 May 2025 18:28:00 +0000

In this episode, we sit down with Karen Hall, Founder and Managing Director of Ripple Marketing, to explore how strategic recognition and authentic social selling can transform your business. Karen shares why building a reputation—through awards, client relationships, and credibility—is key to attracting both clients and talent. Discover how to position your business for growth without the hard sell, and why embracing your wins (especially as a woman in business) isn’t bragging—it’s smart marketing.

Establishing A Productive Daily Routine on LinkedIn

Social Sales Link — Thu, 15 May 2025 20:45:00 +0000

Join Brynne Tillman and Bob Woods as they discuss strategies for establishing a productive daily LinkedIn routine to enhance your social selling efforts. Brynne shares her daily practices, from managing notifications and profile views to crafting engaging messages and leveraging networking opportunities. Discover how to strategically engage with content and influencers while maintaining a balanced routine that supports ongoing sales activities. Download the accompanying ebook for more detailed insights—visit SocialSalesLink.com/day. Perfect for sales professionals looking to enhance their LinkedIn engagement.

Secrets for Goal Setting and Networking

Social Sales Link — Thu, 15 May 2025 19:37:00 +0000

Debra Eckerling, an award-winning author and goal strategist, joins Stan Robinson on the Making Sales Social Podcast. Debra introduces her DEB Method, a simple yet effective approach to achieving personal and professional goals. Discussing her latest book, "52 Secrets for Goal Setting and Goal Getting," she shares insights from industry leaders across business, tech, and entertainment. The episode explores practical strategies for networking, setting realistic goals, and achieving them, all while highlighting the significance of social connections and adaptability in turbulent times. Discover tactics for momentum building and integrating professional and personal aspirations.

5 Sales Navigator Tips to Transform Your Sales Funnel

Social Sales Link — Fri, 09 May 2025 08:24:00 +0000

Sales Navigator expert Stan Robinson Jr. explores five essential tools to enhance your sales funnel in this insightful episode. The podcast covers strategies like building targeted lists, leveraging alerts, and utilizing advanced search filters on Sales Navigator. Additionally, premium users will learn about Account IQ, Lead IQ, and the powerful Smart Links feature, providing deep insights and streamlined content sharing. Discover how these tools can transform your approach, offering actionable intelligence and opportunities in virtual and social selling. Don't miss these valuable insights from Social Sales Link.

Aligning Business with True Purpose

Social Sales Link — Wed, 07 May 2025 15:46:00 +0000

Join host Brynne Tillman on the Making Sales Social podcast, featuring elite performance coach Alaina Schwartz. Discover how high achievers can double or triple their income while working fewer hours. Alaina discusses innovative strategies for aligning business actions with the true purpose of overcoming the hustle and grind mindset. Learn about clearing limiting beliefs at the subconscious level and harnessing intuition to drive business success without sacrificing life balance. Enjoy insights into achieving sustainable, high-level performance and purpose-driven entrepreneurship.

AI Prompt Writing Levels The Playing Field

Social Sales Link — Thu, 01 May 2025 13:00:00 +0000

Explore how AI-powered prompt writing is revolutionizing business efficiency with hosts Brynne Tillman and Stan Robinson, Jr. in this episode of Making Sales Social. Discover strategies for cost reduction, time efficiency, enhancing creativity, and accessing expertise through AI. Learn about the Crispy Prompt framework, tailored solutions, and creating role-specific avatars to streamline processes and engage effectively with clients. Don't miss insights on leveraging AI as a powerful tool while maintaining security and fostering creativity in the sales landscape. Plus, celebrate their book, "Prompt Writing Made Easy," a number one new release on Amazon.

Personalization at Scale: Turning AI into Advisory Intelligence

Social Sales Link — Tue, 29 Apr 2025 11:13:00 +0000

In this episode, we sit down with Amy Franko to explore how modern sellers can balance personalization with efficiency in today's tech-heavy sales world. From redefining what "making sales social" means to building long-term relationships, Amy shares actionable insights on using AI (Artificial and Advisory Intelligence), spotting patterns, slowing down outreach to speed up results, and creating compelling solutions that truly resonate with buyers. If you're ready to ditch the spray-and-pray approach and get intentional about your sales strategy, this one's for you.

5 AI Prompts for LinkedIn Engagement

Social Sales Link — Wed, 23 Apr 2025 11:45:00 +0000

Get ready to supercharge your LinkedIn game with this episode of Making Sales Social Live! Brynne Tillman, Bob Woods, and Stan Robinson Jr. dive into five practical ChatGPT prompts written in their signature CRISPY format—designed to help you engage authentically on LinkedIn. From crafting powerful comments to writing blog posts and curating content that converts, this episode is packed with actionable tips. Plus, get the inside scoop on their brand-new book Prompt Writing Made Easy! Whether you're a social selling pro or just getting started with AI, this one's a must-listen.

Trust First, Sell Later: New Rules of Social Selling

Social Sales Link — Tue, 22 Apr 2025 10:05:00 +0000

In this episode, Brandon Lee, founder of Fist Bump and seasoned entrepreneur, shares how modern buyers have changed—and why your sales approach should too. Discover why traditional outreach is failing, how to lead with value through content, and how to build trust before asking for a meeting. From lessons learned through failure to insights on authentic LinkedIn engagement, Brandon breaks down what it really means to make sales social in today’s world.

Leveraging LinkedIn for Sales Conversations

Social Sales Link — Wed, 16 Apr 2025 15:30:00 +0000

In this episode, we explore how podcasting can be a powerful sales prospecting tool. Discover how having your prospects as podcast guests creates authentic conversations, builds relationships, and opens doors without the awkwardness of a cold pitch. Whether you're in B2B sales or social selling, learn why your next best lead might be just a mic away.

From Paid Search to AI: The Evolution of Digital Marketing

Social Sales Link — Tue, 15 Apr 2025 12:04:00 +0000

In this episode of Making Sales Social, we sit down with Andrew from Foxy Digital to unpack the evolution of digital marketing—from the early days of paid search to today’s AI-driven strategies. We dive into what’s working now, what’s not, and how brands can thrive in a world where attention is currency. Whether you’re a marketer, founder, or just obsessed with growth, this convo is packed with gold on social selling, content strategy, and what it really takes to stand out in 2025.

8 Mistakes Sales Pros are Making on LinkedIn

Social Sales Link — Thu, 10 Apr 2025 11:01:00 +0000

In this episode, Bob Woods and co-host Stan Robinson Jr. shine a spotlight on the most common (and costly) LinkedIn mistakes sales pros make—and how to flip them into smart, social selling moves. From self-centered profiles to pitch-slapping and random acts of social, they break down the top eight blunders and share actionable strategies to build real relationships and drive better results on LinkedIn.

Building Elite Sales Teams: Lessons from 1,200+ Hires

Social Sales Link — Tue, 08 Apr 2025 12:27:00 +0000

What separates a good sales hire from a great one? In this episode, veteran sales recruiter Rich Rosen joins us to unpack the common hiring mistakes startups make—and how to fix them. From building culture to spotting real closers, Rich shares lessons from over 1,200 sales hires, revealing what truly drives retention, performance, and long-term team success. If you're scaling a sales org, this one’s a masterclass.

How to Prospect Your Industry Influencers' Followers

Social Sales Link — Thu, 03 Apr 2025 11:09:00 +0000

In this episode of Making Sales Social, we dive into the power of industry influencers in prospecting and engagement. Bob Woods, Brynne Tillman, and Stan Robinson Jr. break down how to identify and connect with the right influencers, engage meaningfully with their audience, and turn followers into loyal clients. Learn actionable strategies for finding key influencers, leveraging platforms like LinkedIn and Listen Notes, and using engagement techniques to build valuable connections. If you're ready to take your social selling game to the next level, this episode is a must-listen!

Using Humor and Personality to Transform Sales Strategies

Social Sales Link — Tue, 01 Apr 2025 13:00:00 +0000

Join Bob Woods and guest Will Aitken on the Making Sales Social podcast as they explore the intersection of humor and sales strategy. Will, a notable sales trainer and content creator, shares insights on balancing entertainment with value in content creation and emphasizes the importance of addressing customer problems over product pitching. They discuss the influence of AI on sales and how professionals can safeguard their roles by focusing on human elements that AI can't replicate. Gain practical insights into building trust, enhancing personal branding, and harnessing referrals for successful social selling.

Engaging on Other People's Content on LinkedIn

Social Sales Link — Fri, 28 Mar 2025 05:46:00 +0000

Join hosts Bob Woods and Stan Robinson, Jr. on the Making Sales Social podcast as they delve into boosting LinkedIn engagement. Discover strategies for leveraging comments to elevate your visibility and build trust-based conversations. Learn the importance of intentionally engaging with posts from your first-degree connections and influencers in your industry. They also explore methods to enhance your LinkedIn presence authentically, especially during the AI era, and provide actionable insights for navigating LinkedIn’s algorithm to increase your social selling effectiveness.

AI vs. EQ: The Secret to Sales Success in 2025

Social Sales Link — Tue, 25 Mar 2025 10:27:00 +0000

In this episode of Making Sales Social, we explore the future of sales with Kelly Lichtenberger. Discover how AI is reshaping prospecting, why personalization is key, and how to strike the perfect balance between automation and human connection. Learn expert strategies to adapt to shifting buyer behaviors, leverage social selling, and make every sales interaction more meaningful. Don’t miss these insights on staying ahead in the AI-driven sales landscape!

Turn a Cold Prospect into Warm Connection

Social Sales Link — Wed, 19 Mar 2025 13:08:00 +0000

In this episode, we break down how to transform cold prospects into warm, engaged connections. Bob Woods, Brynne Tillman, and Stan Robinson Jr. discuss the three essential stages to building authentic relationships in sales. From earning the right to a conversation to leveraging AI while keeping your unique voice, we share actionable insights to help you foster genuine connections and drive meaningful sales conversations. Tune in for expert strategies and practical tips to make your sales social!

Integrating Ancient Wisdom into Modern Business Leadership

Social Sales Link — Tue, 18 Mar 2025 13:20:00 +0000

Explore the intriguing intersection of ancient wisdom and modern business strategies as Cristina DiGiacomo, a renowned philosopher and corporate visionary, joins host Brynne Tillman. Cristina shares her unique approach to integrating philosophy into leadership and decision-making, demystifying how ancient concepts can guide executives through complex challenges. Delve into practical philosophy, the pursuit of truth, and how Stoic practices can enhance business leadership. Plus, discover Cristina's thoughts on balancing professional accolades with philosophical principles and the modern tools bringing classic philosophy to new generations.

5 Ways to Leverage Sales Navigator for Prospecting

Social Sales Link — Thu, 13 Mar 2025 23:50:00 +0000

In this episode, Bob Woods and Stan Robinson Jr. break down five powerful ways to use LinkedIn Sales Navigator for smarter prospecting. From optimizing personas and leveraging social proximity to utilizing the Sales Navigator newsfeed, buyer mapping, and smart links—this episode is packed with insights to help you build better relationships and close more deals. Tune in to learn how to make the most of Sales Navigator and turn data into sales success!

Mastering Influence: Skills for Success

Social Sales Link — Wed, 12 Mar 2025 20:13:00 +0000

In this episode of Making Sales Social, we dive into the art of influence with special guest Elaina. Learn how to ethically persuade others, differentiate influence from manipulation, and master the seven key principles that drive decision-making. Whether you're in sales, leadership, or everyday interactions, these insights will help you build trust, create meaningful connections, and inspire action. Tune in to discover how influence can transform your business and personal success!

Establishing a Productive Daily Routine on LinkedIn

Social Sales Link — Thu, 06 Mar 2025 14:14:00 +0000

In this episode of Making Sales Social, Chief Coaching Officer Stan Robinson takes the lead while Brynne and Bob are away. This week, Stan dives into a crucial topic: how to maximize your limited time on LinkedIn. Discover actionable tips to ensure your LinkedIn routine is as productive as possible. From checking notifications and managing direct messages to strategically connecting and engaging with your network, Stan provides practical advice to help you stay on top of your LinkedIn game. Don’t miss out on these insights that will keep your social selling efforts efficient and effective. Tune in and learn how to make every minute on LinkedIn count!

Mastering B2B Growth: Unified Revenue Strategies

Social Sales Link — Tue, 04 Mar 2025 21:14:00 +0000

In episode of the Making Sales Social Podcast, we delve into "Mastering B2B Growth: Unified Revenue Strategies." Join us as we sit down with Mark Osborne, a MarTech trailblazer and author of "Are Your Leads Killing Your Business." Mark shares his innovative approach to integrating marketing, sales, and customer success to create unified revenue teams. Learn how to identify killer clients, build effective revenue systems, and leverage data and technology for sustainable growth. Discover the secrets to turning leads into loyal clients and accelerating your business success.

How to Grow a Following of Your LinkedIn (Company) Page

Social Sales Link — Wed, 26 Feb 2025 16:56:00 +0000

In this episode, we dive into the essentials of optimizing your LinkedIn company page to maximize your online presence and engagement. Learn how to create an eye-catching profile, regularly post high-quality content, encourage employee advocacy, and leverage analytics for better results. Tune in as we share actionable tips and strategies to help you stand out from the competition and attract your target audience. Whether you’re a seasoned marketer or just getting started, this episode is packed with valuable insights you won’t want to miss. Keep your sales social with us!

Marketing Uncomplicated: Simplify, Strategize, Succeed

Social Sales Link — Tue, 25 Feb 2025 14:22:00 +0000

Join us on this episode of Making Sales Social as we sit down with Kristi Mitchell, the strategic marketing consultant and founder of Marketing Uncomplicated. In "Marketing Uncomplicated: Simplify, Strategize, Succeed," Christine shares her journey from corporate battle scars to building a clear, no-nonsense marketing strategy that empowers service-based businesses to cut through the noise and build genuine relationships. Tune in for actionable insights on simplifying your approach and creating strategies that truly resonate with your audience.

5 Steps To Be Micro-Influencer

Social Sales Link — Thu, 20 Feb 2025 01:21:00 +0000

In this episode of the Making Sales Social Podcast, Hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. delve into the essentials of becoming a LinkedIn micro-influencer. Learn how to optimize your profile, create valuable content, and build trust-based conversations to stand out in your niche. Perfect for professionals aiming to enhance their social selling skills and make a significant impact in their industry.

Strategies for Sales and Revenue Growth

Social Sales Link — Tue, 18 Feb 2025 12:48:00 +0000

In this episode of the Making Sales Social Podcast, host Brynne Tillman sits down with Nirvano Brans, a visionary revenue and sales leader with a decade of experience in high-performance global revenue operations across diverse sectors like fintech, HR tech, and professional services. Nirvano shares his insights on developing go-to-market strategies, scaling sales organizations, and building robust sales and marketing frameworks. Discover how to leverage data, focus efforts, and create a strong pipeline to drive revenue growth and achieve business success.

The Power of Social Proximity

Social Sales Link — Wed, 12 Feb 2025 23:02:00 +0000

In this episode of the Making Sales Social Podcast, we explore how to unlock the hidden power of your LinkedIn network. Learn practical strategies for leveraging first- and second-degree connections, using advanced filters to identify your ideal prospects, and engaging them in trust-based conversations—all to boost your sales success without sounding pushy. Join us for actionable insights to turn your social proximity into a strategic sales advantage.

Unlocking LinkedIn's Hidden Network for Sales Success

Social Sales Link — Wed, 12 Feb 2025 00:28:00 +0000

In this episode of Making Sales Social, host Brynne Tillman & guest Mike Brouwer reveal how to transform LinkedIn into your ultimate sales tool. Learn practical strategies to identify your ideal customer profile, leverage first- and second-degree connections, and build powerful referral partnerships—all to unlock hidden opportunities within your network. Tune in for actionable tips that will help you drive more conversations, nurture relationships, and ultimately boost your sales success.

Who knows your prospects on Linkedin

Social Sales Link — Thu, 06 Feb 2025 10:28:00 +0000

In this episode of Making Sales Social, we explore the power of LinkedIn's networking tools to unlock hidden connections. Join our hosts as they discuss strategies for using filters and Sales Navigator to identify second-degree connections, build your ideal client profile, and secure warm introductions. Learn how to leverage your network to access key prospects and transform your sales approach—because knowing who knows your prospects is the first step to turning connections into conversions.

Balancing AI Efficiency with Human Connection in Sales

Social Sales Link — Mon, 03 Feb 2025 05:50:00 +0000

In this episode of Making Sales Social, we dive into the delicate balance between leveraging AI tools for sales efficiency and maintaining genuine human connections. We discuss the importance of blending automation with authentic engagement to build trust and relationships. Tune in to learn how to harness AI without losing the personal touch that drives sales success.

Become a prolific content producer without writing

Social Sales Link — Thu, 30 Jan 2025 13:44:00 +0000

Struggling to keep up with content creation? In this episode of Making Sales Social, we reveal how to become a prolific content producer—without writing! Learn how to repurpose a single video into multiple posts, leverage AI for smarter content creation, and use simple strategies like quotes, polls, and recaps to maximize your reach. Tune in to discover how to create more content with less effort and turn your social selling strategy into a powerhouse!

Scaling Success: SEO, Web3, Podcasting, and Community-Building Strategies

Social Sales Link — Tue, 28 Jan 2025 07:34:00 +0000

In Episode 365 of the Making Sales Social Podcast, Bob Woods sits down with SEO expert and podcasting pioneer Favour Obasi, host of the globally acclaimed We Don’t Play podcast. Favour shares his journey of leveraging SEO, digital marketing, and creative strategies to connect with audiences in 119 countries. Discover how he blends music, content development, and storytelling to build impactful communities and scale digital presence. Whether you're curious about SEO, global outreach, or podcast growth strategies, this episode is packed with actionable insights to inspire your business journey.

LinkedIn's Providing Services Feature is Essential For 2025

Social Sales Link — Tue, 21 Jan 2025 20:48:00 +0000

Bob Woods and Stan Robinson Jr. delve into utilizing LinkedIn's providing services section to enhance your social selling strategy. Discover the dual role it plays, from showcasing your expertise to facilitating requests for proposals. Learn how to effectively communicate your services, leverage reviews for social proof, and expand your outreach with open profile settings. Gain insights into tailoring your LinkedIn presence to attract new business and foster authentic connections. Uncover actionable strategies to elevate your profile's impact and drive sales success.

LinkedIn Strategies for Sales Success

Social Sales Link — Tue, 14 Jan 2025 15:16:00 +0000

In this episode of Making Sales Social, we're joined by Andrew Barbuto, a LinkedIn sales expert, to explore the art of social selling. Andrew shares actionable strategies to create engaging LinkedIn content, build authentic relationships, and close more deals. Learn how to tailor your outreach, leverage storytelling, and use LinkedIn's tools to transform your sales game. Whether you're a seasoned sales professional or just starting out, this episode is packed with insights to help you succeed in the social selling space. Tune in now!

Protecting Your Brand: Legal Tips for Social Selling Success

Social Sales Link — Thu, 09 Jan 2025 21:35:00 +0000

Join Ana Juneja, a distinguished IP attorney, and Stan Robinson as they explore the intersection of intellectual property law and social selling. Discover crucial strategies for businesses to protect their online content, avoid legal pitfalls, and build a robust personal brand. Ana shares insights on the differences between copyright, trademark, and patent laws while emphasizing the importance of originality and clear contracts. Whether you're a sales leader or entrepreneur, this episode offers valuable guidance on safeguarding your creations and leveraging social media, with Ana's unique dual perspective as both a lawyer and business owner.

Make Over Your Profile For 2025

Social Sales Link — Thu, 09 Jan 2025 20:55:00 +0000

Join hosts Brynne Tillman, Stan Robinson as they delve into the art of optimizing your LinkedIn profile for 2025. Learn the importance of transforming your LinkedIn page from a resume to a resource, updated tactics for using banners and headlines to improve search engine optimization, and how to convert the profile into a personal landing page attracting ideal clients. Uncover tips for enhancing various LinkedIn sections like the featured, experience, skills, and recommendations to boost visibility and engagement. This episode equips listeners with actionable insights for leveraging LinkedIn.

Navigating Sales Leadership and AI Trends

Social Sales Link — Wed, 08 Jan 2025 11:24:00 +0000

Join hosts Brynne Tillman and engage with Ron Gupta, Chief Revenue Officer at Evolution IQ, exploring the dynamic intersection of sales and technology. Discover how Ron transitioned from civil engineering to leading revenue growth and his insights on effective sales recruitment. Delve into the impact of AI on sales strategies, the evolving tech landscape, and the future of revenue generation. Ron shares lessons learned in sales leadership, emphasizing the importance of mentorship and relationship-building. Tune in for a deep dive into innovative sales strategies and technology's role in shaping the industry.

Navigating Procurement and Building Strong Relationships

Social Sales Link — Tue, 07 Jan 2025 12:29:00 +0000

Join Stan Robinson as he delves into the world of sales and procurement with expert Mike Lander, CEO of Piscari Limited. Uncover the intricacies of how procurement teams impact B2B sales strategies and learn essential tips for navigating RFPs and building strong buyer relationships. Mike shares his insights on leveraging platforms like LinkedIn for stakeholder engagement and emphasizes the importance of risk management in sales negotiations. This episode offers valuable guidance for sales professionals looking to enhance their approach to complex commercial deals.

LinkedIn's Potential: From Profiles to Audio Rooms

Social Sales Link — Mon, 06 Jan 2025 04:40:00 +0000

Join Bob Woods and Kevin D. Turner on the Making Sales Social podcast as they explore strategies for enhancing LinkedIn profiles, effectively using social selling, and navigating LinkedIn's evolving features. Kevin D. Turner shares insights on personal branding versus "personal blending" and explains recent LinkedIn updates, including changes to audio rooms and native video capabilities. With a focus on building relationships and engaging audiences, this episode provides valuable guidance for professionals looking to optimize their LinkedIn presence and leverage the platform's tools for business success.

Transforming Sales Leadership with Servant Leadership Principles

Social Sales Link — Mon, 06 Jan 2025 00:00:00 +0000

Join Stan Robinson, Jr. as he delves into sales leadership with Paul Morton, CEO of Practical Leadership Academy. Discover how effective sales management is rooted in servant leadership and the importance of putting people first to naturally drive sales. Paul discusses the challenges managers face in shifting their mindset from transactional to relationship-focused strategies and shares insights into leading with love and accountability. Explore the evolving role of human connection in sales amidst technological advancements and learn practical techniques for enhancing team performance. Tune in for valuable leadership lessons tailored for modern sales environments.

12 Days of LinkedIn

Social Sales Link — Tue, 24 Dec 2024 08:49:00 +0000

Join Brynne Tillman, Bob Woods, and Stan Robinson Jr. on the Making Sales Social podcast as they explore the "12 Days of LinkedIn." This episode focuses on actionable strategies to enhance your LinkedIn presence. Learn how to craft engaging headlines, compelling about sections, and leverage social proximity for networking. The hosts share insights on the importance of sharing valuable content, giving and receiving recommendations and referrals, and engaging authentically with your network to spark meaningful sales conversations. Tune in to discover how to start more conversations without being overly salesy.

TikTok's Potential for Business Success

Social Sales Link — Tue, 17 Dec 2024 15:04:00 +0000

Courtney Johns on, a social media expert, joins Brynne Tillman and Bob Woods on the Making Sales Social podcast to explore effective social selling strategies on TikTok. Courtney emphasizes the importance of creating value-driven, human-centered content, especially for business platforms. She shares insights on crafting engaging TikTok videos that offer step-by-step guides and storytelling to build thought leadership and attract potential customers. Discover how to optimize your personal brand over company pages and effectively convert viewers into clients with expert commentary and strategic content creation.

3 Easy Steps to Get Your Prospect's Radar

Social Sales Link — Tue, 17 Dec 2024 12:27:00 +0000

Bob Woods and Stan Robinson Jr. explore strategies for capturing prospects' attention on LinkedIn without being salesy. They outline three steps: viewing profiles strategically, following versus connecting and engaging thoughtfully with substantive comments. Emphasizing relationship-building, they warn against the pitfalls of insincere interactions and AI-generated comments, advocating for genuine connection. The episode encourages listeners to focus on adding value and staying memorable, tapping into LinkedIn's capabilities for fostering meaningful professional relationships. Join the conversation to master the art of subtle yet impactful LinkedIn engagement.

From Cold Calling to Client Conversion

Social Sales Link — Tue, 10 Dec 2024 14:00:00 +0000

Jennifer Frye, a sales and marketing expert, joins host Brynne Tillman to discuss effective strategies for building and maintaining a robust sales pipeline. They tackle the integration of sales and marketing, emphasize the importance of targeting the ideal client profile, and explore the power of cold calling in an authentic manner. Jennifer introduces her unique approach to lead generation that avoids conventional scripts and focuses on genuine connections. The conversation delves into actionable steps for prospecting, crafting compelling messaging, and ensuring consistent follow-up to maximize sales success.

AI for Sales Success: Launching askSSL.ai

Social Sales Link — Thu, 05 Dec 2024 18:59:00 +0000

Brynne Tillman and Stan Robinson Jr. discuss the launch of askSSL.ai on the Making Sales Social podcast, emphasizing the importance of integrating training, tools, and coaching for effective sales and prospecting. They explore challenges like retaining a personal voice in AI-generated content and managing diverse ICPs. The episode introduces the functionality of Ask SSL AI, a platform designed to customize AI responses to match company voices, organize chats, and convert content into meaningful sales conversations. The episode underscores the transformative potential of combining AI with LinkedIn for enhanced sales strategies.

Mastering Human Connection to Close Sales Efficiently

Social Sales Link — Tue, 03 Dec 2024 15:37:00 +0000

Mark Gambale, CEO of Close With One, joins Brynne Tillman on the Making Sales Social podcast to explore innovative sales frameworks that transform teams. Mark, who has collaborated with top companies like Amazon and Apple, shares insights into closing complex sales efficiently, emphasizing a human-centric approach that saves time and enhances connection. Discover how understanding client aspirations and building genuine rapport can lead to successful outcomes. Learn strategies to avoid common sales pitfalls and enhance your closing techniques in big-ticket B2B sales.

Thanksgiving Isn’t About What You Ate: It’s About The LinkedIn Eight

Social Sales Link — Thu, 28 Nov 2024 13:25:00 +0000

Dive into the Making Sales Social podcast with Bob Woods, Brynne Tillman, and Stan Robinson Jr. as they explore eight powerful ways to express gratitude through LinkedIn. Perfect for nurturing professional relationships, these tips range from endorsing skills and facilitating introductions to engaging with content and sharing insightful posts. Discover the value of personalized video messages, insightful interviews, and more as the hosts share their expertise. Elevate your networking strategy and show appreciation effectively in the professional landscape.

Transform Sales Through Authentic Connections

Social Sales Link — Thu, 28 Nov 2024 06:41:00 +0000

Brynne Tillman welcomes Karen Colonna on the "Making Sales Social" podcast to explore the power of resilience in sales and personal growth. With a blend of humor, vulnerability, and practical advice, Karen shares her personal journey and insights on transforming adversity into professional success. Discover how vulnerability, connection, and authenticity can foster trust and enhance relationships in business. Delve into the challenges and triumphs that shaped Karen's career, as she highlights the importance of resilience and human connection in navigating setbacks and driving success.

10 Social Selling Commandments

Social Sales Link — Thu, 28 Nov 2024 06:33:00 +0000

Join Brynne Tillman, Bob Woods, and Stan Robinson Jr. as they unravel the Ten Commandments of Social Selling on LinkedIn. Learn strategic approaches to build genuine connections, respect the sales process, and enhance your social presence. From avoiding the dreaded pitch slap to valuing authentic interaction over automated shortcuts, this episode offers valuable insights for both newcomers and seasoned professionals looking to refine their social selling techniques. Discover how slowing down your outreach can expedite outcomes and why respecting the inbox is crucial for meaningful engagement.

Mastering Video Content to Attract and Convert Clients

Social Sales Link — Thu, 21 Nov 2024 14:51:00 +0000

Shamara "Star" Cox, a TV producer and business content coach, joins Brynne Tillman to explore the potential of video content in marketing and sales. Discover how coaches and consultants can attract and convert clients by using video storytelling, educational tips, and tailored content strategies. Shamara emphasizes the importance of setting goals for each video, leveraging storytelling, and providing clear calls to action. Gain insights into creating that irresistible, binge-worthy content, overcoming fears of going live, and effectively using social media platforms like TikTok, LinkedIn, and Instagram.

11 Ways to Use Curated Content to Start Sales Conversations

Social Sales Link — Thu, 14 Nov 2024 14:00:00 +0000

Join Brynne Tillman and Stan Robinson Jr. on the Making Sales Social podcast as they explore 11 innovative strategies to harness curated content for meaningful sales conversations. Discover how to leverage LinkedIn Lives, newsletters, and polls to engage prospects and drive sales without being pitch-heavy. Special mentions include insights from Jeb Blunt, Anthony Iannarino, and other influential voices. Enhance your virtual selling tactics and make the most of your connections by integrating third-party content seamlessly. Perfect for professionals looking to elevate their social selling game.

Unraveling AI: From Turing to Today's Language Models

Social Sales Link — Tue, 12 Nov 2024 14:00:00 +0000

Dive into the world of artificial intelligence with Dr. Yeshwant Muthusamy on the Making Sales Social podcast. Explore the evolution of AI from its inception to the rise of large language models, and gain insights into the ethical and responsible use of AI in business. Dr. Muthusamy, an AI principal at Improving, shares perspectives on AI's impact, the concept of AI governance, and the nuances of intellectual property. Host Brynne Tillman facilitated a rich discussion aimed at equipping business leaders and non-technical professionals with critical AI knowledge.

A Thought Leader’s Original Content Checklist

Social Sales Link — Thu, 07 Nov 2024 14:00:00 +0000

Bob Woods, Brynne Tillman, and Stan Robinson Jr. discuss strategies to establish oneself as a thought leader in one's industry on the Making Sales Social podcast. The episode covers identifying and addressing client questions, leveraging AI tools, and incorporating diverse content types, including blogs, images, and videos. The hosts also emphasize the importance of maintaining a consistent content schedule, engaging with audiences, and utilizing platforms like LinkedIn effectively. Listeners are encouraged to focus on creating relevant content, using AI to enhance productivity, and sharing content to amplify reach.

Building Genuine Relationships on LinkedIn: Quality Over Quantity

Social Sales Link — Wed, 06 Nov 2024 12:55:00 +0000

Sales expert Michael Kainatsky joins Brynne Tillman and Bob Woods on the Making Sales Social podcast to explore the art of nurturing LinkedIn connections and building authentic relationships without an agenda. Delve into strategies for rekindling past connections, the power of a supportive founder community, and the value of provoking positive change. Whether you're expanding your network or enhancing your business approach, this episode provides insight into fostering genuine connections for meaningful growth. Discover Michael's unconventional take on leveraging LinkedIn and building relationship capital.

Using LinkedIn Recommendations in the Sales Process

Social Sales Link — Mon, 04 Nov 2024 14:54:00 +0000

Explore the power of LinkedIn recommendations with hosts Brynne Tillman, Bob Woods, and Stan Robinson Jr. in "Making Sales Social Live." This episode delves into how different types of testimonials can influence each phase of the sales cycle. Learn strategies to leverage client recommendations to enhance credibility, overcome objections, close deals, and foster ongoing client relationships. Discover the art of crafting impactful endorsements and their role in building trust and social proof within your sales process. Perfect for sales professionals seeking to harness LinkedIn's full potential for business growth.

Leadership Potential: Building Trust and Achieving Team Flow

Social Sales Link — Thu, 31 Oct 2024 14:23:00 +0000

Drew Sutton, a CEO mindset and leadership coach, joins Bob Woods on the Making Sales Social podcast. Discover how Drew’s engineering background and extroverted personality influence his approach to leadership and business coaching. He discusses concepts like selling value at a discount, achieving team flow akin to professional athletes, and the significance of culture scripting in shaping organizational culture. Learn about the nuances of fostering connections through local networking events and the impact of John Maxwell's philosophy on Drew's leadership style. Tune in for insights on unlocking team potential and effective leadership strategies.

Converting LinkedIn Spectators and Lurkers into Engagers

Social Sales Link — Thu, 31 Oct 2024 14:11:00 +0000

Brynne Tillman and Stan Robinson Jr. explore strategies to transform LinkedIn spectators into active engagers in this episode of Making Sales Social. They discuss the importance of crafting content that invites participation, using calls to action, and personalized messaging. Learn how engaging with others' content and leveraging polls can boost visibility and foster authentic interactions. Tillman and Robinson emphasize a patient, genuine approach focused on conversation rather than immediate sales. Discover how consistent engagement on LinkedIn can build trust and lead to meaningful professional connections.

Empowering Women in Leadership: Breaking Barriers with Linda Fisk

Social Sales Link — Wed, 23 Oct 2024 11:11:00 +0000

In this engaging episode of Making Sales Social, host Brynne Tillman welcomes the multi-talented Linda Fisk, CEO, TEDx speaker, bestselling author, US senator for WBAF, and host of her own podcast. Linda shares her journey and discusses her passion for helping women in leadership overcome unique challenges in today’s business landscape. She dives deep into the mission of Leadership Global, a powerful community designed to support and elevate women leaders around the world. Through insightful stories of transformation, Linda explains how women can leverage the support of a global network to accelerate their personal and professional success. Tune in to learn about the impact of gender diversity in the boardroom, overcoming biases, and the comprehensive methodologies that guide women to leave a lasting legacy.

How to Leverage Centers of Influence on Linkedin

Social Sales Link — Thu, 17 Oct 2024 14:03:00 +0000

Bob Woods and Brynne Tillman explore the power of LinkedIn for salespeople in uncovering centers of influence—partners who can drive sales without being direct competitors. They guide listeners on strategically selecting referral partners, leveraging LinkedIn connections, and engaging with industry thought leaders. Through practical insights, they emphasize the importance of building relationships through networking, engaging industry influencers, and joining niche business groups. Discover how collaborating with the right partners can elevate your sales strategy and strengthen your professional network.

Success with Journal-Based Coaching for Leaders

Social Sales Link — Tue, 15 Oct 2024 17:17:00 +0000

Kim Ades joins Brynne Tillman to explore innovative coaching techniques using journal-based methods. As the founder of Frame of Mind Coaching, Kim reveals how daily journaling helps high achievers break through deep-seated beliefs and behavioral patterns that hinder success. The episode dives into the importance of building strong coach-client relationships and how journaling can transform not only personal growth but also sales performance. Kim shares transformative stories and offers powerful prompts to kick-start self-assessment, illustrating the profound impact of aligning mindset with goals for optimal outcomes.

5 Tips for Social Sellers to Start Conversations on LinkedIn

Social Sales Link — Fri, 11 Oct 2024 06:49:00 +0000

Join Bob Woods, Brynne Tillman, and Stan Robinson, Jr. in the latest Making Sales Social podcast episode as they delve into strategies for starting meaningful LinkedIn conversations. Explore five ways social sellers can engage audiences, from asking for introductions and conducting polls to leveraging influencer content and prospect interviews. Stan also shares insights from LinkedIn's Sales Connect and the transformative role of AI in sales. Elevate your networking game and discover how to turn LinkedIn interactions into valuable relationships without direct selling. Tune in for expert advice and fresh ideas to fuel your business development.

Transforming Setbacks into Success Through Connection

Social Sales Link — Tue, 08 Oct 2024 13:02:00 +0000

Join Brynne Tillman as she explores resilience and authentic connection in sales with guest Karen Colonna. With over 25 years of sales leadership experience, Karen shares her personal journey of overcoming adversity and how her resilience roadmap can transform setbacks into opportunities. Discover actionable insights on fostering trust, leveraging AI with authenticity, and integrating resilience into organizational cultures to boost productivity and mental health. Uncover how Karen’s story and strategies can empower you to shine forward in your professional journey.

10 Steps to B2C Success on Linkedin

Social Sales Link — Tue, 08 Oct 2024 03:37:00 +0000

Join Brynne Tillman, Bob Woods, and Stan Robinson Jr. as they explore LinkedIn strategies for B2C businesses on the Making Sales Social Podcast. This episode dives into creating compelling content, leveraging LinkedIn videos, utilizing polls, and engaging with influencers to expand your consumer reach. Learn how to craft captivating posts, highlight customer success stories, and effectively interact with comments. Whether you're aiming to connect with potential clients or elevate your brand presence, these actionable insights can help bridge the gap between business and consumer engagement. Tune in for expert tactics to enhance your LinkedIn presence.

Building Authentic Relationships Through Continuous Learning

Social Sales Link — Tue, 01 Oct 2024 15:01:00 +0000

Damon Lembi, CEO of Learn It, joins Brynne Tillman on the "Making Sales Social" podcast to discuss humanizing the sales process and the power of continuous learning. Drawing from his athletic background, Damon shares insights on building a learning-focused culture, the importance of soft skills, and fostering curiosity within teams. Discover how investing in employee growth and embracing adaptability can lead to success and reduce turnover. Listen in for valuable strategies on leveraging LinkedIn and fostering a learn-it-all mindset in sales and leadership.

Here's How to Export Your Linkedin Connections

Social Sales Link — Mon, 30 Sep 2024 21:56:00 +0000

Brynne Tillman and Stan Robinson Jr. dive into the underutilized LinkedIn feature of exporting connections. Discover the step-by-step process of downloading your LinkedIn contacts into a CSV file and learn about categorizing connections to identify potential clients, prospects, and referral partners. From sending personalized video messages and voice notes to utilizing polls, they emphasize the importance of re-engaging overlooked connections. Stan also introduces an interesting twist by leveraging ChatGPT to analyze LinkedIn connection data. Tune in for actionable strategies to make the most of your LinkedIn network.

Orchestrating Success: Leadership Lessons from a Conductor

Social Sales Link — Wed, 25 Sep 2024 06:32:00 +0000

Hugh Ballou, leadership expert and former musical conductor, delves into how influencers, much like conductors, shape teams through value, relationships, and synergy. Unpacking his four leadership principles—foundations, relationships, systems, and balance—Hugh reveals how these tenets foster high performance and accountability. Host Brynne Tillman discusses with Hugh the parallels between leading an orchestra and steering a business to success, emphasizing the importance of listening, collaboration, and personal growth. Tune in to understand how to turn individual brilliance into a cohesive, high-performing ensemble.

11 LinkedIn Tips for Sales Professionals

Social Sales Link — Thu, 19 Sep 2024 17:16:00 +0000

Brynn Tillman, Stan Robinson Jr., and Bob Woods share eleven essential LinkedIn tips for sales professionals. Discover strategies to optimize your profile, engage authentically, and leverage content to spark valuable conversations. Learn the power of converting your profile from a resume to a resource, using video messages, creating thought-provoking polls, personalizing insights, and exploring the untapped potential of second-degree connections. Enhance your social selling game with practical advice from the experts at Social Sales Link.

Monetize Your Expertise

Social Sales Link — Tue, 17 Sep 2024 13:50:00 +0000

Brynne Tillman welcomes Debbie Allen, the world's authority on expert positioning, to discuss emotional-based sales and monetizing expertise. Debbie shares insights on building a solid foundation, from defining your unique selling proposition to branding and website development. She emphasizes the need for clarity and a step-by-step plan to effectively market oneself, offering practical advice and personal success stories. If you're looking to transform your skills and knowledge into a profitable venture, this episode is packed with valuable strategies and resources to guide you.

LinkedIn's Social Selling Index - Use It to Your Advantage

Social Sales Link — Thu, 12 Sep 2024 13:00:00 +0000

Bob Woods and Stan Robinson Jr. delve into LinkedIn's Social Selling Index (SSI) on "Making Sales Social Live." They discuss the importance of SSI, from establishing a professional brand to engaging with insights and building quality relationships. They also touch on using LinkedIn Sales Navigator for better searching and prospecting. This episode emphasizes viewing SSI as a coaching tool rather than a performance metric to enhance your LinkedIn usage and personal brand. Insights include advice on effective LinkedIn engagement and leveraging SSI for improved social selling results.

Automating Business Processes While Keeping Them Human

Social Sales Link — Tue, 10 Sep 2024 13:31:00 +0000

Pete Romano from Segwik joins Brynne Tillman to explore how combining technology with humanism can revolutionize business processes. Pete shares insights on mapping out scalable customer journeys, ensuring meaningful touchpoints, and leveraging AI for personalized interactions. Learn why structured processes are vital for scaling and enhancing the customer experience. Discover practical examples and strategies that can elevate your business operations.

Video Content's Role in Modern Sales and Scaling Businesses

Social Sales Link — Fri, 06 Sep 2024 16:11:00 +0000

B2B video expert Alex Sheridan joins Bob Woods to discuss the transformative power of video in sales. From Sheridan's journey of making videos to key insights on scaling content and harnessing social media platforms like LinkedIn, this episode offers practical strategies for entrepreneurs and large companies alike. Learn about the "Be Smart" video strategy and how to integrate video into your entire sales process. Sheridan also addresses maintaining consistency in messaging and fostering creativity in sales teams while ensuring brand alignment. Discover cutting-edge tips to make your sales truly social.

Mastering Referral Partnerships

Social Sales Link — Wed, 04 Sep 2024 09:34:00 +0000

In this episode of Making Sales Social, we welcome Daniel Andrews, a seasoned entrepreneur and the "Chief Instigator" at Networking and Action International. With over 36 years of self-employment experience across four careers, Daniel shares his insights on moving beyond surface-level networking to building genuine, impactful professional networks. He explains how mastering referral partnerships requires intentionality, authenticity, and asking the right questions to create lasting business relationships. Tune in to learn how to stop networking and start connecting with the right people to elevate your business success.

Five LinkedIn Activities to Prepare for Fall Prospecting

Social Sales Link — Fri, 30 Aug 2024 07:49:00 +0000

Bob Woods, Brynne Tillman, and Stan Robinson Jr. delve into five crucial activities to enhance your LinkedIn presence and drive effective social selling. Discover how to update your LinkedIn profile with a focus on the services section, leverage exported connections for prospecting, and connect with multiple stakeholders within a company. They also emphasize the significance of curating, creating, and engaging with content as a key social selling strategy, laying out a comprehensive approach to making the final third of 2024 your most successful sales period yet.

Bridging Sales and Marketing in the Digital Age: Insights and Strategies

Social Sales Link — Wed, 28 Aug 2024 21:11:00 +0000

Brynne Tillman welcomes Michael Hansen, CEO of Growth Genie, to discuss bridging the gap between sales and marketing. They delve into leveraging marketing content for sales prospecting, the importance of creating helpful content, and the role of personalized engagement. Michael shares insights on using AI like ChatGPT for research, not writing, and stresses the value of authenticity in sales. Learn actionable strategies to convert content consumers into potential clients while maintaining a human touch. Join the conversation and uncover practical tips for modern digital selling in 2024 and beyond.

Mastering the Art of Virtual Sales Presentations

Social Sales Link — Thu, 22 Aug 2024 13:00:00 +0000

Bob Woods, Brynne Tillman, and Stan Robinson, Jr. dive into mastering virtual presentations in the latest "Making Sales Social Podcast." Gain insights on maintaining audience engagement, the importance of eye contact, effective use of visual aids, and avoiding common presentation pitfalls. Explore techniques like open-ended questions and leveraging Zoom reactions to make your virtual meetings more interactive. Featuring tips inspired by Julie Hansen’s book "Look Me in the Eye," this episode arms you with essential strategies for impactful virtual communication and social selling.

Digital Sales Enablement and AI Integration.

Social Sales Link — Tue, 20 Aug 2024 13:03:00 +0000

Join Brynne Tillman in an enlightening conversation with Graham Hawkins on the Making Sales Social podcast. Discover how Graham is revolutionizing digital sales with an AI-guided selling platform called queues, developed in collaboration with Brent Adamson. Uncover the secrets to success in data-led selling and creating trust-based conversations in a digital landscape. With expert insights on leveraging LinkedIn and sales Navigator effectively, this episode is a must-listen for sales professionals looking to navigate the ever-evolving world of sales. Don't miss out on this captivating episode!

Starting Trust-based Conversations with Your 2nd-degree Connections

Social Sales Link — Thu, 15 Aug 2024 13:00:00 +0000

Discover how to start trust-based conversations with second-degree connections on LinkedIn. Brynne Tillman, Stan Robinson Jr., and Bob Woods delve into leveraging warm networks, leading with value, and earning trust through referrals. Learn effective strategies like filtering connections, reciprocity, and sharing client success stories to foster meaningful interactions. Join the Making Sales Social podcast for actionable insights and expert advice on social selling.

The Power of Publicity and How It Can Elevate Your Business

Social Sales Link — Tue, 13 Aug 2024 13:26:00 +0000

In this engaging episode of the Making Sales Social podcast, Jill C. Lublin shares valuable insights on the power of publicity and how it can elevate your business. She emphasizes the importance of crafting a consistent publicity message that resonates with your audience, both online and offline. Jill's expertise shines through as she discusses effective strategies for boosting credibility, leveraging media attention, and capitalizing on topical pegs to secure valuable publicity opportunities. Key topics covered in this episode include the significance of being congruent with your message, the impact of finding your voice and being heard by millions, and the ooh-ah factor that can make your publicity efforts stand out. Jill's practical tips and real-life examples underscore the ROI of publicity and provide actionable advice for listeners looking to enhance their media presence and drive business growth.

Leverage LinkedIn for Podcasting

Social Sales Link — Thu, 08 Aug 2024 13:00:00 +0000

In this episode of "Making Sales Social," hosts Stan Robinson Jr. and Brynne Tillman delve into the topic of leveraging LinkedIn for podcasting. They discuss the benefits of being a podcast guest, sharing valuable insights on optimizing LinkedIn profiles to attract podcast hosts. The conversation also explores how to use Listen Notes, a freemium product, to find podcasts aligned with your expertise and audience. Additionally, Brynne provides tips on launching a podcast successfully and promoting it through strategic engagement on LinkedIn.

AI for Efficient and Personalized Communication

Social Sales Link — Tue, 06 Aug 2024 13:00:00 +0000

In this episode of the Making Sales Social podcast, Brynne Tillman interviews AI expert and futurist Nico Nathan. They delve into the impact of AI on communication within the context of sales and marketing. Nico emphasizes the importance of personalization in utilizing AI, offering insights on creating effective prompts and customizing instructions for optimal results. The conversation also touches on the concept of immersion as a marketing strategy to enhance engagement and establish top-of-mind awareness with target audiences amidst the evolving technological landscape.

Slow Down Your Outreach to Speed Up the Outcome

Social Sales Link — Thu, 01 Aug 2024 14:02:00 +0000

In this episode of Making Sales Social Live, Brynne Tillman and Bob Woods delve into the importance of slowing down outreach efforts to ultimately speed up sales outcomes. Emphasizing the significance of establishing relationships, providing value, and personalizing interactions, the discussion revolves around effective strategies to enhance sales performance. From researching prospects to nurturing connections, each step is meticulously laid out to optimize sales success.

Maximizing Email Marketing Conversion with Individualized Training

Social Sales Link — Tue, 30 Jul 2024 14:33:00 +0000

In this episode, Brynne Tillman interviews Karen Gunther, owner of Stay Visible, about merging marketing strategies with sales training to drive leads and increase conversion rates. Karen shares insights on the importance of individualized training for sales teams, the impact of email marketing in lead generation, and the significance of a unified approach to marketing and sales. By emphasizing the need for personalized support to address individual weaknesses and optimize technology usage, Karen highlights key strategies for enhancing sales performance and efficiency.

Detach from What the Prospect is Worth to You and Attach to What You are Worth to the Prospect

Social Sales Link — Mon, 29 Jul 2024 00:17:00 +0000

In this episode, host Brynne Tillman presents a transformative approach to sales by emphasizing the importance of focusing on what you are worth to the prospect rather than what the prospect is worth to you. This insightful discussion challenges traditional sales tactics and introduces a more client-centric strategy. Brynne explores the concept of detaching from personal sales goals and instead prioritizing the needs and value for the prospect. By adopting this mindset, sales professionals can enhance their social selling, email campaigns, and overall outreach effectiveness. The episode highlights the "ask offer ratio" and offers practical advice on creating compelling content that resonates with buyers. Listeners will discover five essential elements for successful social selling content and learn how to build genuine relationships with prospects through valuable and engaging communication.

Creating Videos from Your Mobile Using BigVu and CapCut

Social Sales Link — Thu, 25 Jul 2024 02:54:00 +0000

In this episode, we explore the power of video in B2B sales, discussing how to start those crucial first sales conversations and stand out in a crowded market. Learn about the latest trends, tools, and strategies for leveraging video on LinkedIn and other platforms. Discover how video can enhance engagement, build a personal connection with your audience, and position you as an expert in your field.

Leadsology: Creating Lifelong Clients and the Power of Karma with Tom Poland

Social Sales Link — Wed, 24 Jul 2024 09:01:00 +0000

In this episode, we chat with Tom Poland, a multiple best-selling marketing author with clients in 151 cities around the world. Broadcasting from his private resort on Australia's Sunshine Coast, Tom shares his insights on integrity in sales, the power of caring for your clients, and his renowned lead generation methodology, Leadsology. Discover how to create a predictable flow of new clients through organic and ethical marketing strategies. Tune in for an engaging conversation that covers everything from building lasting client relationships to creating impactful content that resonates with your audience. Whether you're an introvert looking to connect without leaving home or a seasoned professional seeking new approaches, this episode offers valuable takeaways for everyone. Join us on the journey to make sales social and elevate your business to new heights. Don't miss out—subscribe and listen now!

The Power of Connection in Sales

Social Sales Link — Tue, 16 Jul 2024 13:44:00 +0000

In this engaging episode of the Making Sales Social podcast, Brynne Tillman interviews Kristie Jones to delve into the essence of sales, offering valuable insights on making sales social. Kristie emphasizes the importance of connecting authentically and building trust through social interaction, highlighting the significance of personal development in sales success. They discuss the journey of a sales professional, with Kristie sharing valuable experiences from her diverse sales background and entrepreneurial journey.

7 LinkedIn Activities to Amp Up Your Summer Prospecting

Social Sales Link — Thu, 11 Jul 2024 13:00:00 +0000

Join Brynne Tillman, Stan Robinson, and Bob Woods as they share seven summer activities to keep your business booming. From updating your LinkedIn profile to networking with intention, optimizing warm market prospecting, and leveraging AI tools like Chat GPT, this episode is packed with practical tips to elevate your summertime sales game. Don't miss out on these actionable strategies to make the most of the season and propel your business forward. Tune in to Making Sales Social for expert insights and game-changing tactics.

Mastering the Sales Mindset, Skillset, and Social Selling Strategies

Social Sales Link — Tue, 09 Jul 2024 13:19:00 +0000

In this episode of the Making Sales Social podcast, Brynne Tillman interviews Tom Latourette on the key elements of sales, including mindset, skill set, and prospecting. Tom emphasizes the importance of mindset in sales, highlighting the need for a positive belief system to drive success. The discussion delves into the significance of establishing relationships, providing value, and leveraging the right tools for sales success. Tom also shares valuable insights on prospecting techniques and the power of social proximity in networking.

10 Sales Books for the Beach

Social Sales Link — Thu, 04 Jul 2024 13:00:00 +0000

Join hosts Stan Robinson Jr. and Brynne Tillman as they reveal ten must-read sales books for your beach lounging sessions. From renowned titles like "Fanatical Prospecting" to hidden gems like "Trust and Inspire," these recommendations promise to elevate your sales game and personal development. Dive into actionable insights and game-changing strategies with this curated list of books that blend business expertise with leisure reading. Discover new ways to enhance your sales approach and leadership skills today.

Podcasting for Sales and Brand Growth

Social Sales Link — Tue, 02 Jul 2024 16:35:00 +0000

In Episode 306, Brynne Tillman chats with Elzie Flenard, the dynamic host of Journey to Mastery and the mayor of Podcast Town. Discover how podcasting can revolutionize your sales strategy and elevate your brand. Elzie shares his expert insights on the power of authentic storytelling, building trust with your audience, and transforming your brand's reach. Tune in to learn practical tips and strategies for leveraging podcasts to drive sales and grow your business in today's digital landscape.

Why Summer is the Best Time to Prospect

Social Sales Link — Thu, 27 Jun 2024 14:47:00 +0000

In Episode 305 of the Making Sales Social Podcast, Brynne Tillman takes the reins solo to debunk the myth that summer is a slow time for prospecting. Discover why this season is actually a prime opportunity to engage with potential clients, with fewer competitors and more relaxed, flexible schedules. Brynne shares strategic insights on leveraging summer networking, building rapport, and positioning yourself for future success as prospects plan their budgets for the coming year. Tune in to learn how to make the most of your summer prospecting efforts and keep your sales momentum going strong.

Master the art of podcast guesting for business growth

Social Sales Link — Tue, 25 Jun 2024 18:27:00 +0000

Join guest Noemi Beres, co-owner of Podcast Connections, as she shares expert insights on leveraging podcasts to build trust, relationships, and credibility in the world of sales. Discover how to research, pitch, and prepare for podcast appearances effectively. Uncover the key to being an engaging podcast guest and learn valuable tips for promoting episodes and securing more guest spots. Tune in for actionable strategies to make your sales social and maximize your podcasting potential.

7 Reasons BD Professionals Need Sales Navigator

Social Sales Link — Thu, 20 Jun 2024 13:00:00 +0000

In this episode, Stan explores seven compelling reasons why business development professionals need Sales Navigator. Discover how this premium LinkedIn tool can help you stay focused on revenue-generating opportunities, organize your accounts and leads, and leverage powerful features like Account IQ, relationship maps, lead filters, alerts, and smart links. Tune in for practical insights and tips to enhance your social selling strategy. Don’t miss this deep dive into maximizing your use of Sales Navigator!

Navigating the Seller's Journey

Social Sales Link — Tue, 18 Jun 2024 11:05:00 +0000

In this engaging episode, Brynne Tillman welcomes Richard Harris to discuss the Seller's Journey and how it differs from the commonly discussed Buyer's Journey. Richard sheds light on the importance of focusing on the seller's experience rather than the buyer's journey, emphasizing the role of sales and marketing in creating a smooth journey for potential customers. The conversation delves into sales strategies for increasing revenue, such as qualifying to authority and the significance of pipeline volume and velocity in driving business growth.

Navigating the Ethical Boundaries of AI in Sales

Social Sales Link — Thu, 13 Jun 2024 14:37:00 +0000

Dive into the ethical boundaries of AI in sales with Stan Robinson, Jr. and Bob Woods. Explore the implications of bias, transparency, accountability, and privacy in leveraging AI responsibly. Discover how companies are leading the way in implementing responsible AI practices. Learn how to navigate the evolving landscape of AI while maintaining trust and integrity in successful sales. Keep the humans in the loop and harness AI potential ethically. Join the conversation on making sales social.

Navigating AI Adoption Challenges for Small Businesses

Social Sales Link — Tue, 11 Jun 2024 17:50:00 +0000

Explore the transformative power of AI in business with expert Gunnar Hood. Discover the impact of AI on sales, marketing, and operations. Uncover key insights from the latest Wsi report on AI adoption. Learn how to bridge the gap between belief and action, ensuring your business stays ahead in the evolving landscape. Dive into practical examples and strategies for leveraging AI to drive meaningful growth. Don't miss out on staying competitive in the era of AI innovation.

Building and Nurturing a Sales Community on LinkedIn

Social Sales Link — Thu, 06 Jun 2024 15:50:00 +0000

Welcome to episode 299 of the Making Sales Social Podcast! Join hosts Bob Woods, Brynne Tillman, and Stan Robinson as they dive into the powerful strategy of building and nurturing a sales community on LinkedIn. Discover how LinkedIn can be more than just a platform for connections—it can be a thriving community for meaningful interactions and substantial business growth. In this episode, we explore the essentials of creating and sustaining an engaging LinkedIn community. Learn how to identify and attract the right members, foster genuine engagement, and exchange value that benefits all participants. Whether you're looking to build a network of potential clients or forge strong relationships with referral partners, this episode offers practical insights and real-life examples to help you succeed. Tune in to gain valuable tips on using LinkedIn groups, threads, and other tools to enhance your community-building efforts. Plus, hear inspiring success stories from experts who have transformed their LinkedIn presence into vibrant, productive communities. Join the conversation and elevate your LinkedIn strategy with expert advice from the Social Sales Link team. Don’t miss it!

Mastering Authentic Content Creation

Social Sales Link — Tue, 04 Jun 2024 14:01:00 +0000

In this episode, Brynne Tillman and Rasmus Basilier dive deep into the art of creating authentic content that resonates with your audience and drives meaningful engagement. Discover the secrets behind crafting messages that not only showcase your expertise but also foster genuine connections. From understanding the importance of vulnerability to sharing practical tips for maintaining authenticity in a crowded digital landscape, this episode is packed with actionable insights. Tune in to learn how to elevate your content strategy and make your sales truly social.

Booking Yourself on Podcasts Using LinkedIn

Social Sales Link — Thu, 30 May 2024 15:14:00 +0000

In this special Memorial Day episode, we honor the heroes who have fought for our freedom before diving into a powerful strategy to expand your reach: booking yourself on podcasts using LinkedIn. Discover why podcasts are a crucial platform for education and entertainment, and learn how to leverage LinkedIn and Listen Notes to find the perfect podcasts for your expertise. Whether you’re a seasoned podcast guest or just starting out, this episode provides actionable tips to connect with hosts, showcase your experience, and build valuable relationships. Tune in to amplify your voice and make your sales social!

Insights on Effective Conversations

Social Sales Link — Tue, 28 May 2024 13:00:00 +0000

In episode 296 of the Making Sales Social Podcast, Brynne Tillman welcomes John Savage, a seasoned expert with over 30 years of experience in engaging organizations and leaders across various industries. John shares his unique insights on mastering effective sales conversations. From understanding the cultural nuances of different "tribes" to the importance of authentic, client-focused dialogues, John delves into key principles that drive meaningful engagement and impactful results. Whether you're a seasoned professional or new to the field, this episode is packed with valuable strategies to elevate your sales approach and build stronger, more genuine connections. Tune in to discover how to make your sales truly social and effective.

Networking On and Off LinkedIn

Social Sales Link — Thu, 23 May 2024 17:23:00 +0000

In this episode, we dive into the essentials of networking both on and off LinkedIn. Join us as we discuss how to refresh your off-LinkedIn networking skills, especially when attending in-person events like the Innovate Conference in Owensboro, Kentucky. We cover everything from optimizing your LinkedIn profile to effectively using LinkedIn's features such as the featured section, ringing bells, and engaging with content. Whether you're prepping for a conference or looking to enhance your digital presence, this episode provides practical tips to ensure you're networking like a pro both online and in person. Tune in and level up your networking game!

Enjoying the Ride: Transforming Mindsets for Success Beyond Sales

Social Sales Link — Tue, 21 May 2024 13:00:00 +0000

In today’s episode host, Bob Woods welcomes mindset mentor and universal mindset disruptor, Shawn Feurer. Departing from their usual focus on social selling and LinkedIn strategies, they delve into the importance of revolutionizing thinking patterns to achieve freedom, abundance, joy, and love in all areas of life. Shawn shares his journey from a business coach to a mindset expert, offering insights into how shifting one’s mindset can lead to greater success and fulfillment, both professionally and personally. Tune in to discover practical tips for enjoying the ride and enhancing your mindset for a more prosperous and enjoyable life.

Storytelling for Social Selling

Social Sales Link — Thu, 16 May 2024 13:00:00 +0000

In this episode of the Making Sales Social Podcast, we delve into the art and power of storytelling in social selling. Join us as we explore how authenticity and engagement on social platforms can break through the noise and create meaningful online interactions that pave the way for valuable offline conversations. We'll discuss how well-told stories foster trust and reliability, laying a solid foundation for building relationships in our digital-first world. Discover the impact of memorable storytelling on influencing decisions more effectively than standard sales pitches. Tune in as we share practical tips on using LinkedIn profiles, posts, and articles to tell compelling stories that engage your audience, highlight your clients as heroes, and ultimately drive sales.

Quantum Sales Growth: Empowering Entrepreneurs and Sales Professionals

Social Sales Link — Tue, 14 May 2024 13:00:00 +0000

Join us on Making Sales Social for an insightful episode featuring Elise Archer, founder of Superhuman Selling, the Quantum Sales Growth expert. In this episode, Elise shares her journey of achieving quantum leaps in sales and life, emphasizing the power of identity in driving success. Discover the transformative approach Elise uses to empower entrepreneurs and sales professionals, revolutionizing how they sell and achieve their goals. Learn practical strategies to infuse human connection into every sales touch, leveraging natural gifts to build wealth and create extraordinary results. Tune in for valuable insights and actionable tips to elevate your sales game and make quantum leaps in all areas of life.

Our Favorite Sales Enablement Tools and Technologies

Social Sales Link — Thu, 09 May 2024 13:00:00 +0000

Join us in this episode of Making Sales Social as we delve into the intricacies of crafting the perfect sales tool stack. From communication and collaboration essentials like Zoom and Google Suite to CRM powerhouses like Sales Navigator, we explore the arsenal of tools that streamline our sales process at Social Sales Link. Discover how we optimize our workflow, avoid tool overload, and even uncover hidden gems like Sybel for AI-driven sales call analytics. Tune in to glean insights that could revolutionize your sales strategy and supercharge your productivity!

Fractional CMOs: Aligning for Success

Social Sales Link — Tue, 07 May 2024 13:00:00 +0000

Join us on this episode of Making Sales Social as we delve into the world of fractional CMOs with our guest, Rajat Kapur. Discover how fractional CMOs offer a strategic advantage for small businesses, tackling challenges from internal communication to digital presence. Learn how to vet and leverage these seasoned professionals to align marketing strategies with business goals, ensuring success and growth. Tune in for valuable insights on maximizing the potential of your marketing efforts.

Cross-Platform Social Selling

Social Sales Link — Thu, 02 May 2024 13:00:00 +0000

Welcome to the Making Sales Social Podcast, where we dive into the latest strategies in virtual and social selling. In this episode, titled "Cross-Platform Social Selling," hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. explore how to leverage various social platforms to start crucial sales conversations. They discuss content teasers, platform-specific hooks, and the importance of targeting the right audience across platforms. Learn how to integrate campaigns, engage with interactive content, and drive engagement while maintaining a consistent brand message. Join us as we navigate the ever-evolving landscape of social sales.

Scaling Sales Success: Insights from Cultivize Founder

Social Sales Link — Tue, 30 Apr 2024 13:00:00 +0000

Join us for another insightful episode of Making Sales Social as we delve into the art of scaling sales success with special guest Jason Kramer, founder of Cultivize. Discover key strategies and technologies essential for building a scalable sales process. From aligning with buyer journeys to leveraging AI, Jason shares invaluable insights gained from over 15 years of experience in B2B lead nurturing and sales strategy. Tune in for actionable tips and expert advice on taking your sales process to the next level.

The Future of B2B Sales Post-Pandemic

Social Sales Link — Thu, 25 Apr 2024 13:00:00 +0000

Join us in this episode of Making Sales Social as we explore 'The Future of B2B Sales Post-Pandemic.' In a dynamic conversation, Stan Robinson, Jr. and Brynne Tillman delve into the shifts in sales strategies and tools brought about by the pandemic and how they're shaping the future of B2B sales. From the integration of digital tools into CRM systems to the rise of social selling and the newfound accessibility to high-level decision-makers, discover how sales professionals are adapting and thriving in this evolving landscape. Tune in for insightful discussions on leveraging social proximity, the changing mindset of sales professionals, and the exciting prospects of AI integration in the sales process. Don't miss out on valuable tips and tactics for navigating the post-pandemic B2B sales arena!

Stories That Sell: The Power of Primal Connection

Social Sales Link — Tue, 23 Apr 2024 13:00:00 +0000

In this episode of Making Sales Social, we dive deep into the art of storytelling in sales with special guest Geoffrey Berwind. Discover how storytelling transcends traditional sales techniques, forging genuine human connections and igniting the imagination of prospects. From the science behind storytelling to effective techniques for captivating your audience, Geoffrey shares invaluable insights drawn from his two decades of experience. Tune in as we explore the essential role of origin stories, client success narratives, and example stories in crafting compelling sales pitches. Join us on a journey into the primal essence of storytelling and learn how to harness its power to make your sales soar.

Advanced LinkedIn Networking Strategies

Social Sales Link — Thu, 18 Apr 2024 17:35:00 +0000

In this episode of the Making Sales Social Podcast, join us as we explore the dynamic world of networking in the digital age. Delving into the conversation inspired by real-life experiences and observations, our hosts uncover invaluable insights into the art of building connections and driving business growth. From the primal origins of networking to the modern-day evolution facilitated by platforms like LinkedIn, learn how to leverage digital tools effectively. Discover practical tips for making meaningful connections, including utilizing LinkedIn's QR code feature and crafting personalized welcome messages. Explore the strategy of networking through client referrals and strategic introductions between partners. Gain valuable advice on remembering key details about contacts and leveraging tools like Sales Navigator for enhanced networking capabilities. Tune in to unlock the power of networking and unleash your digital success.

Integrating AI into Personal Branding on LinkedIn

Social Sales Link — Tue, 16 Apr 2024 23:25:00 +0000

In this episode, Stan and Bob discuss the innovative ways to integrate chat GPT and AI into personal branding, providing practical advice and strategies for optimizing your content creation process. Learn about the CRISP model, a structured approach to crafting prompts for AI interaction, and how it can revolutionize your content strategy. Explore the importance of context, role, inspiration, scope, and prohibitions in guiding AI-generated content to align with your brand voice and goals. Discover how AI can serve as your "intern," assisting you in generating relevant and engaging content tailored to your audience's needs. Gain insights into how to tell your unique story effectively, whether it's in your LinkedIn profile, professional experience, or content creation.

AI Sales Mastery: Navigating the Human Touch in the Digital Era

Social Sales Link — Tue, 16 Apr 2024 14:23:00 +0000

In this episode of Making Sales Social, join host Bob Woods as he explores the realm of AI Sales Mastery with guest Jeffrey Boyle, CEO of Bomodo AI. Discover how AI is revolutionizing sales strategies for entrepreneurs and sales teams, providing them with powerful tools to scale their businesses. From content creation to personalized avatars, Jeffrey shares insights on leveraging AI while maintaining the crucial human touch in customer interactions. Tune in to learn how to navigate the digital era of sales effectively.

Building Relationships & Scaling Businesses

Social Sales Link — Tue, 09 Apr 2024 13:00:00 +0000

In this episode of the Making Sales Social Podcast, join hosts Brynne Tillman and Mark Gordon as they delve into the intricacies of "Building Relationships & Scaling Businesses." Mark shares his journey from call center work to becoming a leader in sales and community-building, emphasizing the pivotal role of genuine curiosity in creating meaningful connections. Together, they explore the power of social media in fostering relationships at scale, transforming handshakes into hugs, and accelerating business growth. From identifying gaps in businesses to providing holistic solutions, Mark offers insights drawn from years of experience in sales and entrepreneurship. Tune in to discover how to bridge the gap between personal connection and business success in the ever-evolving landscape of social selling.

Cold Calling is Better Than Social Selling (and AI is on the down turn)

Social Sales Link — Thu, 04 Apr 2024 13:26:00 +0000

Welcome to Making Sales Social! In this episode, titled "Cold Calling is Better Than Social Selling (and AI is on the downturn)," hosts Brynne Tillman and Bob Woods take a surprising turn away from their usual focus on LinkedIn and social selling. Buckle up as they dive into why they believe cold calling is making a comeback, leaving social selling and AI in the dust. From the adrenaline rush of interrupting someone's day to the mystery caller advantage, Brynne and Bob explore the nostalgia of smile and dial tactics. But don't be fooled—this episode is packed with April Fools' Day fun! Tune in for insights on the importance of personalized outreach, generating engaging social media content, and leveraging AI for dynamic product descriptions. Join Brynne and Bob as they navigate the evolving landscape of sales, reminding us all to make our sales social. Don't miss out—subscribe to the podcast and leave a review to let us know what you think!

Building Personal Connections and Overcoming Objections

Social Sales Link — Tue, 02 Apr 2024 12:13:00 +0000

In this episode of the Making Sales Social podcast, host Brynne Tillman interviews Jeff West, author and sales expert. They discuss the importance of making personal connections in sales and how to overcome objections effectively. Jeff shares his insights on reframing objections, using empathy, and creating fusion points to engage both logic and emotion in the sales process. He also provides tips for getting past gatekeepers and offers a step-by-step approach to working objections like a pro. Don't miss this valuable conversation with Jeff West on Making Sales Social.

Emotional Intelligence in Social Selling: Building Authentic Connections

Social Sales Link — Fri, 29 Mar 2024 06:29:00 +0000

Join the trio of hosts Bob Woods, Brynne Tillman & Stan Robinson, Jr in this episode of the Making Sales Social Live podcast as they delve into the transformative power of emotional intelligence in the realm of social selling. From fostering authentic connections to honing active listening skills and maintaining authenticity, they explore practical strategies for leveraging emotional intelligence to enhance sales interactions. Tune in to uncover actionable insights that can elevate your approach to social selling and forge deeper, more meaningful relationships with prospects and clients.

AI and Sales Credibility: Navigating the Digital Landscape

Social Sales Link — Tue, 26 Mar 2024 13:00:00 +0000

In this episode of Making Sales Social, join hosts Bob Woods and C. Lee Smith as they dive into the intricate relationship between artificial intelligence (AI) and sales credibility. This episode explores how AI impacts sales professionals' credibility and authenticity in the digital age. From leveraging AI as a tool to reinforcing trustworthiness, Bob and Lee dissect key insights from their conversation, shedding light on strategies to maintain credibility while navigating the ever-evolving digital landscape. Tune in for valuable tips and insights on harnessing AI effectively to build trust and credibility in sales.

7 Ways that LinkedIn’s Sales Navigator Rocks

Social Sales Link — Thu, 21 Mar 2024 12:55:00 +0000

Welcome to the Making Sales Social Podcast! In episode 277, titled "7 Ways that LinkedIn’s Sales Navigator Rocks," Brynne Tillman and Stan Robinson, Jr. dive deep into the powerful features of LinkedIn Sales Navigator. From advanced search functions to smart links, they explore how Sales Navigator can revolutionize your sales approach. Discover how to leverage features like saved searches, personas, and account IQ to streamline your sales process and close deals faster. Join Brynne and Stan as they share their expert insights and practical tips to make your sales truly social. Tune in now to optimize your sales strategy with Sales Navigator!

Social Selling Unleashed: Insights from Sales Experts

Social Sales Link — Tue, 19 Mar 2024 13:59:00 +0000

In today’s episode, host Brynne Tillman engages in a dynamic conversation with sales expert Jeb Blount Jr. Dive into the depths of social selling as Jeb shares invaluable insights on leveraging platforms like LinkedIn to authentically connect with prospects. Discover strategies for integrating social selling seamlessly into your sales approach, building targeted prospect lists, and initiating warm conversations that lead to meaningful relationships. Gain practical tips on identifying value, crafting authentic messaging, and navigating the fine line between connection and transaction. Don't miss this episode packed with actionable advice from two seasoned professionals in the sales arena.

The Sales Connection: Live Insights from Making Sales Social

Social Sales Link — Thu, 14 Mar 2024 13:03:00 +0000

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Social Sales Accelerator: Scaling Your Independent Business

Social Sales Link — Tue, 12 Mar 2024 13:12:00 +0000

Welcome back to Making Sales Social! In today's episode, host Brynne Tillman sits down with Bradley Jacobs, founder and CEO of Milance. Milance supports independent business owners, entrepreneurs, and fractional executives in their business development efforts. Brynne is excited to explore how Bradley addresses one of the biggest challenges faced by independents: scaling their businesses. Bradley shares his insights into combining social media with productive selling techniques, emphasizing the importance of building trust and adding value before selling. Drawing from his own experience, Bradley discusses his journey of building a fractional COO business and the key challenges faced by entrepreneurs in balancing client service with business development. As the conversation delves deeper, Bradley reveals practical strategies for independent consultants and fractional executives to streamline their business development efforts. He emphasizes the significance of budgeting for sales and marketing tools that automate tasks while still delivering results. Bradley also introduces Milance's unique approach to curating targeted lists of potential clients, saving time and energy for busy professionals. Throughout the episode, Brynne and Bradley discuss personalized outreach on platforms like LinkedIn and highlight the transformative potential of leveraging tools like Milance to identify and engage with high-value prospects effectively. Tune in to discover actionable insights and strategies for scaling your independent business in today's competitive landscape. Don't miss out on this dynamic conversation between two sales experts!

Johnny Beirne - Mastering the Art of Social Sales: Strategies, Tools, and Tactics for Engaging Webinars and Video Presentations

Social Sales Link — Fri, 08 Mar 2024 03:03:00 +0000

Johnny Beirne joins us today to share his expertise on how to transform your online presentations from mundane to mesmerizing. Throughout the episode, he'll provide insights on ways to use your presentations to make people want to sign up for whatever you're selling. Johnny will also share a couple of tactics that will allow you to create online courses faster, as well as deliver a very engaging and professional live presentation. One of the highlights of our conversation is the "Pattern Interrupt" technique. Johnny believes that if your audience isn't impressed with what they see from you, they won't be impressed with what they get and are likely to spend their money elsewhere. If you're new to webinars or need some guidance to enhance your presentation skills, this episode is for you! Johnny Beirne is CEO of Digital Business Institute and the author of the book "Say it Once. Sell it Often", where he focuses on replacing relentless competition with recurring revenue. He is a webinar wizard and expert when it comes to creating compelling videos for online presentations. Johnny is not only a master at crafting unique webinars but also a visionary in utilizing video to captivate and educate audiences. He has an in-depth understanding of the visual aspect of online presentations as well as their content. Johnny works with course creators and subject matter specialists who rely on webinars to generate revenue. Learn more about Johnny by visiting his website. You can also follow and connect with him on LinkedIn.

Using the “King” For Your Buyers’ Journey

Social Sales Link — Wed, 06 Mar 2024 01:08:00 +0000

In this episode of Making Sales Social, we're discussing the importance of content in social selling. Content is the king of the buyer's journey, and it's crucial to engage potential buyers with relevant content before they even recognize their need for your product or service. Throughout the episode, we'll be exploring the three overall stages of the funnel: top, mid, and end of the sales cycle, and even beyond that. We'll also be discussing the different types of content that you can use in your social selling strategy. If you're not using content in your sales process, you're doing yourself a disservice, so tune in to learn more.

Carole Mahoney - Humanizing Sales: Navigating the Intersection of Social Dynamics and Buyer-Centricity

Social Sales Link — Wed, 28 Feb 2024 10:01:00 +0000

Carol Mahoney joins us on this episode to discuss the importance of humanizing sales and navigating the intersection of social dynamics and buyer-centricity. As entrepreneurs and executives, we often claim that our buyers are our top priority, but do our actions and systems reflect that statement? Carol helps us tackle this dilemma by diving into common mistakes businesses make and why they may not be prioritizing their buyers as they should. She also shares strategies to ensure that we stand by our goals of putting our buyers first, regardless of our industry or position within a company. Whether you're a solopreneur or in marketing, this episode is for you because, in any aspect of offering solutions to customers, their needs should always come first. Tune in to learn how to humanize your sales approach and truly prioritize your buyers. Carol Mahoney is a renowned sales expert, author, and founder of Unbound Growth. With her book "Buyer First: Grow Your Business With Collaborative Selling," she is revolutionizing the sales industry and changing the way buyers perceive it. Carol is also known as a sales therapist at Harvard Business School, where she serves as an entrepreneurial sales coach for their MBA program. She is a highly sought-after keynote speaker who inspires audiences to shift their mindset and prioritize putting buyers first in all their interactions. Learn more about Carol by visiting her keynote and blog page. You can also follow and connect with her on LinkedIn.

5 LinkedIn Changes… On-the-Way and Already Here

Social Sales Link — Fri, 23 Feb 2024 04:58:00 +0000

We've said it before, and we've said it a few times over: If there's one thing about LinkedIn that's constant, it's change. Join us in this episode as our experts from Social Sales Link break down five significant changes that are either on the horizon or already happening. From small tweaks to big shifts, we're here to simplify it all for you. Plus, we give a shoutout to Kevin D. Turner, who keeps a close eye on LinkedIn changes over on his profile. Tune in now to stay updated and make the most of your LinkedIn experience!

Andy O'Bryan - Unveiling the Future: Navigating AI's Role in Sales and Creativity

Social Sales Link — Wed, 21 Feb 2024 06:11:00 +0000

Andy O'Bryan, a pioneer in using AI for business, joins us on this episode to discuss one of our favorite topics as of late - the cutting-edge world of AI in Sales and Marketing. With his unique perspective, Andy provides insights into the transformative power of technology and AI, particularly in sales, marketing, and professional development. Additionally, Andy shares his personal experience working in Radio and how it compares to people's "copy and paste" habit of using AI. He notes that Radio has become increasingly automated and scripted, which can make it sound inauthentic. Nonetheless, we will explore the intersection of AI and sales and social selling and how one can still add the human touch to craft messages that resonate with the audience. So, join us as we delve into this exciting topic. Andy O'Bryan, known as the AI Whisperer to the Social Sales Link team, is the mastermind behind AI Copy Lab and the Co-Founder of AI Success Club. As an expert in AI copywriting, he helps entrepreneurs better understand the rapidly expanding world of artificial intelligence as it relates to their content marketing and copywriting. The club, which launched in early February 2023, has grown to over 300 members and counting. Members receive monthly live workshops, weekly prompts and tutorials, expert interviews, the latest information on AI tools and developments, and monthly live Q&A sessions. Learn more about Andy by visiting his website. You can also follow and connect with him on LinkedIn.

7 ChatGPT Prompts for Social Selling

Social Sales Link — Fri, 16 Feb 2024 03:29:00 +0000

Struggling to find the right prompts for ChatGPT? In this episode, we're sharing with you seven of our favorite prompts to use on LinkedIn for social selling, which you can also download at bit.ly/getmyaitools, so there is no need to worry about writing them down. But it's not just about the prompts; we will also guide you on how to personalize them for your authentic voice. Listen now and learn how to craft messages that reflect your style using ChatGPT.

Andy Morehouse - Building Trust and Driving Engagement in the Digital Sales Era: Insights from Talewind CEO

Social Sales Link — Wed, 14 Feb 2024 09:27:00 +0000

Andy Morehouse joins us on this episode to discuss the intricacies of buyer engagement, sales, and the problems he helps solve. During our conversation, we explored why it can be difficult to close deals even after starting conversations with potential clients and how changes in buyer behavior have impacted sales success. With insights into the preferences of buyers and the changing roles of sales and marketing leaders, we look at strategies to engage modern buyers effectively. Discover how Andy's company, Talewind, leverages AI to bridge the engagement gap in sales. This is a conversation you don't want to miss! Andy Morehouse is an experienced executive with a strong background in sales and marketing. He has helped numerous small businesses grow and succeed and has also played a key role in the success of a software company, where he spent 13 years as one of the first employees. During his time there, Andy was responsible for building the company's sales and marketing efforts and worked closely with the founders to develop and execute the company's strategic vision. Today, he is the CEO of Talewind, a sales proposal and content automation platform designed to improve the buyer experience and bring accuracy, consistency, and speed to every deal. Learn more about Andy by visiting his website. You can also follow and connect with him on LinkedIn.

Unlocking the Power of the Silent Majority in Social Selling

Social Sales Link — Mon, 12 Feb 2024 06:28:00 +0000

Are you tired of missing out on potential sales opportunities because your online audience is lurking in the shadows? Join us in this episode as we uncover the secrets to converting your silent majority into engagers on social media, particularly LinkedIn. As a salesperson or social seller, engagement is crucial to initiating those all-important sales conversations. Discover the proven strategies that will inspire your silent audience to engage with you and start a conversation, including using content and understanding why they are reluctant to engage. Join us now to unlock the power of the silent majority in social selling.

Debra Eckerling - Navigating the Path from Idea to Publication: Insights on Writing, Publishing, and Achieving Book Goals

Social Sales Link — Wed, 07 Feb 2024 08:12:00 +0000

Get ready to dive into the world of writing and publishing with an expert guide by your side! In this episode, we're thrilled to have Debra Eckerling sharing her wealth of knowledge. She's like a beacon of wisdom for aspiring authors, offering practical tips and insights to help you bring your book ideas to life. From outlining a clear plan with her DEB Method to demystifying the differences between traditional and self-publishing, Debra's expertise will leave you feeling empowered and ready to tackle your writing goals. So, if you've ever dreamt of becoming a published author or an aspiring thought leader who wants to share your life lessons through writing, you won't want to miss this enlightening discussion! Debra Eckerling is a renowned author, consultant, and workshop leader. She is the creator of "The DEB Methods" system of goal setting, which simplifies the process of personal and professional planning. With her expertise in content development, event strategy, and team building, she has been instrumental in guiding executives, entrepreneurs, consultants, and teams to achieve their goals. Along with her consulting work, Debra is also the host of "Gold Chat Live," also known as "The DEB Show," and "Taste Buds with Deb" podcast. Her book "Your Goal Guide" has received widespread acclaim for its practical and easy-to-follow approach to achieving success. Learn more about Debra by visiting her website. You can also follow and connect with her on LinkedIn.

5 Ways to Use Video on LinkedIn

Social Sales Link — Fri, 02 Feb 2024 06:53:00 +0000

In the fast-paced world of social selling, the power of showing up on LinkedIn goes beyond a mere login. It's about making a lasting impression, and what better way to achieve that than through video? Surprisingly, in 2024, a significant number are still missing out on this game-changing tool. Let's break it down: there are five dynamic ways to leverage video on LinkedIn. This medium isn't just about content; it's about connection. Whether it's showcasing your expertise, sharing insights, or simply putting a face to your name, video elevates your presence, making you more relatable and approachable. In a digital era where relationships matter, don't miss out on the power of video on LinkedIn by tuning in on this episode of Making Sales Social Live.

Chad Kaleky - Mastering Viral Video: Strategies for Organic Growth, Engaging Content, and Building a Brand Persona

Social Sales Link — Tue, 30 Jan 2024 10:30:00 +0000

In this episode, we chat with Chad Kaleky, an expert in creating viral videos. We discuss the power of video as a tool to connect with audiences and how it can be used to boost sales and engagement. Kaleky shares his insights on how to make videos that go beyond your natural network and reach business owners, influencers, and lurkers. Tune in to learn the secrets of creating a viral video and taking your content to the next level. Chad Kaleky is the founder of FTS Growth Studios and the podcast host of "Failing to Success." He has an impressive track record of scaling his previous business to $4.2 million in annual revenue by the age of 25. Now, he uses his extensive experience to help entrepreneurs achieve their full potential through strategic sales and revenue growth practices. FTS Growth Agency provides various services, including content creation, lead generation, thought leadership programs, social media management, sales coaching, and sales process development. Learn more about Chad by visiting his website. You can also follow and connect with him on LinkedIn.

Maximizing Sales Potential on LinkedIn Without the Common Missteps

Social Sales Link — Mon, 29 Jan 2024 06:23:00 +0000

Learn how to maximize your sales potential on LinkedIn without the common missteps. Whether you're in upper management or refining your strategy as a salesperson, this episode provides insights to turn your LinkedIn presence into a powerful tool for social selling. We're not revisiting old-school mistakes; we're tackling the latest challenges with new features, AI, and automated systems. Join us for a quick guide to staying ahead, elevating your professional standing, and reshaping your approach on LinkedIn. Tune in now for the keys to success that can transform your sales strategy.

Five-Minute Mastery: John J. Fenton - Transforming Stress to Success in Sales Leadership

Social Sales Link — Tue, 23 Jan 2024 13:49:00 +0000

John J. Fenton joins us on this episode for a conversation about overcoming the stress that comes with the sales leadership role and how to transform that into success by learning how to master five minutes of your time. We also talked about how to become the type of leader who can lead teams to success and how to attract people to you and recognize you as their leader. Tune in and learn how to become a successful sales leader while managing the challenges of the role. John J. Fenton is a renowned author, speaker, and coach who has been transforming the landscape of executive coaching and leadership since 2013. He is the founder and CEO of John J. Fenton Executive Coaching and is widely known as the "CEO Sensei." John specializes in working with CEOs and business leaders who are looking for more clarity, better results, and more freedom in their lives. He firmly believes that the inner game or mindset of leadership is what separates good leaders from great ones, and he is an expert in dialing into that mindset. Before starting his own venture, John was a managing partner with BDO, USA, and his recent book Five Minute Mastery was a number one new release and a bestseller in three categories on Amazon. Apart from his professional achievements, John has earned a black belt in Tai Chi and is a master of meditation in that field as well. His multifaceted approach to leadership coaching has helped numerous executives to achieve their professional and personal goals. Learn more about John by visiting his website. You can also follow and connect with him on LinkedIn.

Linking In-Person: Leveraging Digital Connections for Real-World Encounters

Social Sales Link — Mon, 22 Jan 2024 08:30:00 +0000

Ever set a New Year's resolution to step out of the office and attend more networking events? In our latest episode, we've got practical strategies to smoothly blend the power of LinkedIn and social selling into your in-person encounters. It's not just about handshakes; it's about taking your connections to the next level. Join us as we share insights on turning your LinkedIn connections into real-world opportunities. And for those who find networking energy-draining, especially introverts, uncover tips to make it an energizing experience. Tune in for a must-hear guide to enhancing your professional connections – because your next big opportunity might just be a handshake away!

Sara Murray - Prospecting on Purpose: Mastering Active Listening and Genuine Connection in Sales

Social Sales Link — Wed, 17 Jan 2024 00:29:00 +0000

Sarah Murray joins us on this episode of the Making Sales Social podcast to talk about "Prospecting on Purpose." In this insightful conversation, Sarah shares her tips on how to approach sales activities with intention and how to use active listening and genuine connection to build better relationships with prospects and clients. If you're looking for practical advice on how to improve your sales skills and achieve better results, you won't want to miss this episode. Tune in now to learn from one of the best in the business! Sara Murray, CEO of Sara Murray, Inc., is a renowned sales coach, author, speaker, and podcast host who works with sales teams and sales leaders to unlock the untapped potential in their prospecting and business development efforts. Sara is a true multi-hyphenate who wears several hats at once. Besides everything mentioned, she's also an advisor and consultant. Her expertise lies in the hospitality construction, real estate design, and technology industries. Sara empowers professionals via virtual and in-person workshops. She is passionate about enhancing communication skills, approaching prospecting creatively, and effectively affecting business needs rather than just simply pushing products. Sara is also the host of "Prospecting on Purpose," a podcast that provides a platform for discussions on prospecting sales, business strategies, and mindset. With her vast knowledge and experience, we are excited to share Sara's insights with you on this episode. Learn more about Sarah by visiting her website and tuning in to her podcast. You can also follow and connect with her on LinkedIn.

ChatGPT Prompting for Sales

Social Sales Link — Thu, 11 Jan 2024 10:10:00 +0000

Join us on this episode as we are joined by a special guest host, Gunner Hood of WSI. Whether you have been using AI for sales or you are here to learn more about using AI for sales, the first thing you need to understand is that there is an art to getting AI to give you the desired output. Our conversation highlights a key point - AI works like your clients; asking them generic questions will yield generic responses, but asking them specific questions will get you specific responses. So, don't miss out on this special episode, where we'll provide you with ChatGPT prompts for sales and show you how and when to use them.

Natalie Benamou - Empowering Women in Leadership: From Digital Transformations to Blue Ocean Strategies

Social Sales Link — Wed, 10 Jan 2024 00:58:00 +0000

In this episode, Natalie Benamou offers valuable insights on a topic that will benefit many women in sales who are looking to advance in their careers. Join us as we discuss the journey of women in leadership and how to empower and thrive in that journey. Natalie will also talk about the Blue Ocean strategy, which harnesses the brilliance of female talents and helps companies stand out. Tune in now to learn more. Natalie Benamou is the Founder and Chief Growth Officer of HerCsuite®, a women's leadership network that aims to promote and support women at every stage of their careers. Natalie is also an accomplished speaker and moderator and has delivered engaging leadership programs to companies such as Coupa, Horizon, and the Healthcare Businesswomen's Association (HBA) National Conference, among others. Her guiding principle in life is best summed up by a quote from Maya Angelou: "People will forget what you said, they will forget what you did, but they will never forget how you made them feel." Learn more about Natalie by visiting her website and tuning in to her podcast. You can also follow and connect with her on LinkedIn or Twitter.

New Year’s LinkedIn Profile Review

Social Sales Link — Mon, 08 Jan 2024 02:01:00 +0000

Welcome to a LinkedIn Profile Review that goes beyond the basics. In this episode, we are not just going to talk about the size of your profile picture or the content of your headline. We are going to share with you a powerful mindset that will help you optimize every element of your LinkedIn profile. By doing so, you can transform your profile from a mere resume to a valuable resource for your clients and partners. This is especially important in the new year when your clients may have new problems and a different mindset. Your clients evolve just like you, and it's essential to ensure that your current LinkedIn profile addresses their concerns. Don't miss out on this opportunity to learn valuable insights from the Social Sales Link team and take your LinkedIn profile to the next level. Tune in now and go beyond the basics of LinkedIn Profile optimization.

Lisa Scotto - Mastering Sales Success: The Art of Power Questions in Client Conversations

Social Sales Link — Wed, 03 Jan 2024 23:27:00 +0000

Lisa Scotto joins us on this episode to discuss the importance of asking the right questions as a salesperson. By doing so, we can establish better relationships and expand our social network. We will also be discussing her sales approach, which considers sales as a discipline where good salespeople focus on adding value rather than just selling. This aligns with the philosophy we promote at Making Sales Social and Social Sales Link. Lisa Scotto is the founder of LMS Group Coaching, which is a consulting firm specialized in sales strategy and business development. Lisa's company provides end-to-end B2B sales strategies, making her an ideal candidate for our show. Lisa's services include pipeline development, creating presentations, refining existing blueprints, and helping companies build revenue. These are all great goals to have for any business. Learn more about Lisa by visiting her website. You can also follow and connect with her on LinkedIn.

Making Sales Social LIVE: Masterclasses

Social Sales Link — Tue, 02 Jan 2024 06:57:00 +0000

Curious about the secrets behind successful sales strategies by top industry experts? Then, join us for a special episode of Making Sales Social Live. We will unwrap the most insightful moments from our monthly masterclasses held throughout 2023. In this exclusive preview, we will bring you expert voices in sales, marketing, and business who will reveal the keys to branding, impactful messaging, pricing mastery, and more! Although you won't be able to see the faces and visuals of our guests, we guarantee that the information you will learn from this recap is valuable. And if that's still not enough, and you want to learn more, stay tuned until the end. We'll reveal how you can access these game-changing masterclasses for free. So, get ready to ignite your curiosity and improve your sales skills. Tune in now!

Best of Making Sales Social: The Interviews

Social Sales Link — Tue, 26 Dec 2023 11:40:00 +0000

Join us on a special episode of the Making Sales Social podcast, where we revisit the most insightful conversations and interviews with over 50 experts that we've had this year. Since its launch in July 2021, Making Sales Social has covered a wide range of topics, from the use of AI in sales to modernizing your CRM to the impact of digital content on the sales process. In this episode, we'll take a look back at our top episodes and highlight the most valuable insights and tips shared by our guests. Whether you're looking to improve your sales skills or simply missed some of our previous episodes, this is the perfect opportunity to catch up and learn from the best. So, tune in and discover how you can leverage AI to boost your sales, optimize your CRM, and create compelling digital content that resonates with your audience. Don't miss this chance to take your sales game to the next level!

Best of Making Sales Social LIVE

Social Sales Link — Thu, 21 Dec 2023 09:45:00 +0000

Join us for an exciting and informative episode of the Making Sales Social podcast! In this special "Wrap Up" episode, we'll be sharing some of our favorite highlights from our weekly Making Sales Social live sessions that we host on LinkedIn and other social media platforms. These sessions are always lively, fun, and full of valuable tips, strategies, and tactics for using LinkedIn social selling to drive sales and build your business. From the importance of taking social selling beyond just the initial sales conversation to strategies for maximizing the power of LinkedIn AI, we'll cover a range of topics that are essential for anyone looking to succeed in today's competitive sales environment. So don't miss this episode - it's the perfect way to get ready for the year ahead and take your sales and marketing efforts to the next level!

Lindsey Boggs - Mastering Sales Leadership: Navigating Relationships, Empathy, and Technology in the Digital Era

Social Sales Link — Tue, 19 Dec 2023 10:09:00 +0000

Lindsey Boggs joins us on this episode to share her philosophy on managing sales teams with empathy, discussing her strategy and tools for success. She emphasizes the importance of understanding and relating to her staff's struggles, both professionally and personally, and encourages vulnerability while holding them accountable. Lindsey also talks about her approach to hiring sales reps and how she's leading her team to create new opportunities for Glassbox in a new market. This episode is a must-listen for anyone looking to improve their leadership skills and build a successful sales team. Lindsay Bogss is the Vice President of Sales Development and Enablement at Glassbox. Glassbox is a company that helps organizations to deliver better digital customer experiences. They do this by providing a platform for product, UX, marketing, IT, analytics teams, and more to assess performance, prioritize projects, and optimize experiences for their clients' customers and prospects. By doing so, Glassbox helps reduce friction and create more leads for their clients. Ultimately, Glassbox's services not only make their clients' customers happy but also help their clients grow their businesses. Learn more about Lindsey by visiting her website and profile page. You can also follow and connect with her on LinkedIn or Twitter.

7 LinkedIn Strategies to Start 2024 Right

Social Sales Link — Fri, 15 Dec 2023 05:44:00 +0000

As the year comes to an end, you may be wondering how to improve your LinkedIn strategies for the upcoming year. You're eager to start new sales conversations, close deals, obtain additional business from existing clients, and connect with other professionals. Fortunately, in this episode, the Social Sales Link team, led by LinkedIn experts Bob Woods and Brynne Tillman, will share seven proven strategies that will help you exceed your goals for the new year. These strategies have been successful for their clients and are not to be missed. You won't need to backtrack through previous episodes, as everything you need to start the year off right is included here.

Marge Martin - Unlocking Growth: Leveraging AI and Social Selling for Business Success

Social Sales Link — Tue, 12 Dec 2023 10:32:00 +0000

Marge Martin joins us on this episode to share how she's using AI to run her business and help her clients run theirs. Most of Marge's clients are small business owners and high-tech companies with less than 100 employees. These clients have executives who are too busy to hire. If this resonates with you, you must listen to this episode. In our conversation, you'll learn the many amazing things AI can do to help your business succeed with social selling, and it's more than just helping you write content. Marge Martin is the founder and executive digital marketer at RareAgent, an agency that provides go-to-market and marketing consulting and support for 67 tech startups across various industries, such as music, film, fintech, and medical. She is a highly experienced senior sales and marketing leader who drives exponential growth for both startup and enterprise brands through strategic sales and marketing strategies, as well as dynamic campaign execution. With over 15 years of industry expertise, Marge has a proven track record of delivering exceptional results in sales, demand generation, marketing campaign management, account-based marketing, social media marketing, content marketing, and digital analytics. Learn more about Marge by visiting her website. You can also follow and connect with her on LinkedIn or Twitter.

Optimizing LinkedIn’s Free Search for Sales

Social Sales Link — Fri, 08 Dec 2023 17:55:00 +0000

Are you making the most of LinkedIn's free search? Don't miss out on untapped opportunities to elevate your sales approach. Join us for this enlightening conversation and discover how to maximize LinkedIn's potential without spending a dime. Listen in as we uncover often-overlooked features and show you how to optimize your LinkedIn strategy. You'll master the art of navigating the search bar and learn how to leverage second-degree connections for warm introductions. Plus, you'll delve into the impact of Boolean search techniques and gain insights into the effectiveness of video messages. Don't overlook the valuable bonus tip on searching companies through first-degree connections. This episode will provide you with the necessary tools to improve your sales on LinkedIn.

Barrett King - The Future of Sales: Navigating Partnerships and Planning for 2024

Social Sales Link — Tue, 05 Dec 2023 10:13:00 +0000

Barret King joins us on this episode to share his expert insights on how to exceed your sales goals in 2024, whether you're in the SaaS industry or not. He'll reveal the secrets to successful partnerships and B2B sales efforts and how social selling on LinkedIn plays an important role in this strategy. With the end of the year fast approaching, this is a timely and important topic you won't want to miss. Tune in closely to our conversation because we have a lot to cover. Barret King is a seasoned partnership and go-to-market strategist with over 10 years of experience in the SaaS industry. He has a proven track record of driving revenue growth, cultivating new business opportunities, and establishing successful sales channels. As the Sr. Director of Revenue at New Breed, HubSpot's top solutions partner, Barret, leads an elite team of action-oriented strategists and innovators who help customers optimize their tech stack, generate demand, and elevate their revenue performance. Learn more from Barret by following and connecting with him on LinkedIn.

Anthony Iannarino - The Negativity Fast: Transforming Sales and Life through Positivity and Gratitude

Social Sales Link — Tue, 28 Nov 2023 09:58:00 +0000

Anthony Iannarino joins the Social Sales Link team to share his insights on how sales professionals can overcome stress and challenges in their field by embracing positivity and gratitude. Drawing from his latest book, he takes us on a personal journey of overcoming negativity and introduces practical strategies for cultivating a positive mindset. One such strategy is the "three blessings" practice, where individuals reflect on three positive aspects of their day. Join us as we learn how to transform our sales and life through positivity and gratitude. Don't miss out on this opportunity to improve your mindset and achieve success. Tune in now! Anthony Iannarino is a renowned international speaker, bestselling author, entrepreneur, and sales leader with a focus on the complex world of business-to-business (B2B) Sales. Over the course of a decade, we have been avidly following his work, and our very own Brynne Tillman has had the privilege of meeting him in person on a few occasions. Widely regarded as one of the world's foremost sales experts, he recently published a new book titled "The Negativity Fast," which is the basis of our topic for this episode. We are thrilled to welcome him to the show, and you definitely won't want to miss this opportunity! Learn more about Anthony by visiting his website. You can also follow and connect with him on LinkedIn or Twitter.

Sales Navigator Account IQ Review

Social Sales Link — Thu, 23 Nov 2023 11:13:00 +0000

Have you heard about Sales Navigator's latest AI feature, Account IQ? It is revolutionizing the sales game, and you can learn all about it in this episode of Making Sales Social LIVE, along with other new features that are being rolled out for LinkedIn's Sales Navigator. Account IQ is an AI-powered tool that provides an updated summary of accounts, giving salespeople insights and intelligence to act as trusted advisors for their clients. By leveraging these insights, sellers can start conversations, improve customer interactions, and stay informed about the current status of their prospects. Don't miss this Sales Navigator Account IQ review to discover how it can assist you with pre-call planning, pre-outreach preparation, and more.

Ardenia Gould - Empowering Women in Sales: Navigating Challenges, Embracing Thought Leadership, and Redefining Work-Life Flexibility

Social Sales Link — Tue, 21 Nov 2023 23:29:00 +0000

Ardenia Gould joins us on this episode to discuss the challenges faced by women in sales and how to empower them. She emphasizes the importance of work-life flexibility and offers work-life hacks for sales leaders. Ardenia also explains why companies need to look beyond compensation to attract and retain women in sales. She highlights how women want to contribute meaningfully and impact the bottom line. Ardenia offers advice on how sales leaders can mentor and nurture women in sales. Take advantage of this valuable episode to learn how companies can tap into the vast pool of female sales talent and drive tremendous success. Ardenia Gould is the founder of Ardenia LLC and the host of the Ask Ardenia podcast. She is a champion for work-life flexibility and serves as a mentor for CEO moms and executive women, as well as a thought leader on executive burnout. Her work is making a significant impact on women executives and women in business, as well as the companies that can benefit from the talents of working moms and women in business. Learn more about Ardenia by visiting her website. You can also follow and connect with her on LinkedIn or send her at email at ardenia.co@gmail.com.

A Deep(er) Dive Into LinkedIn’s Sales Navigator

Social Sales Link — Thu, 16 Nov 2023 11:34:00 +0000

Join us in this exciting conversation as we have Stan Robinson, Jr. from Social Sales Link to help us take a deeper dive into LinkedIn's Sales Navigator. This episode is a unique crossover event, as Stan and Brynne also host their own podcast, Sales Navigator Insights. We'll explore the specific ways in which Sales Navigator is designed to help sales professionals and how it differs from the free version of LinkedIn. Additionally, we'll dive into the latest features and updates, including the relationship explorer, and reveal some incredible future topics related to mastering Sales Navigator. Make sure you don't let this chance slip by to level up your sales skills using LinkedIn – tune in now!

Usman Sheikh - Revolutionizing Sales: The Marriage of Psychology and AI in the B2B Arena

Social Sales Link — Tue, 14 Nov 2023 10:09:00 +0000

Usman Sheikh joins us on this episode to discuss revolutionizing sales by incorporating psychology and AI in the B2B arena. As AI becomes more prevalent in the sales and marketing space, it's crucial to understand how it can be used effectively to build relationships with customers. Usman answers questions about how generative AI can be used as a research tool and how it promotes productivity and efficiency in writing emails and content for sales professionals. He also delves into the concept of humanized AI and how it can help bring personality to a brand in the B2B space. Tune in to learn more about this fascinating topic. Usman Sheikh is the Founder and CEO of xiQ, a unique sales and marketing platform that combines generative AI, behavioral science, and Chat GPT to provide a personality-driven sales approach throughout the customer lifecycle. With a background in SAP and a wealth of knowledge on AI and B2B sales, Usman has shared his insights as a guest lecturer at top universities across the United States, including the University of Texas, the University of Wisconsin, Alabama, Louisiana State University, and Clemson. His ultimate aim is to humanize B2B sales and marketing by leveraging both generative AI and psychology to create a more personalized and effective customer experience. Learn more about Usman by visiting his website. You can also follow and connect with him on LinkedIn and Twitter.

LinkedIn and B2C Sales: A Winning Combination

Social Sales Link — Thu, 09 Nov 2023 10:07:00 +0000

Join us on this exciting topic as we break away from our usual focus on LinkedIn for B2B Sales and Marketing to explore a commonly disregarded aspect: Leveraging the power of LinkedIn for B2C Sales. While we've been fervently discussing the benefits of LinkedIn and social selling in the B2B arena, it's time to shed light on its potential for business-to-consumer (B2C) sales. You might be surprised to discover the untapped opportunities that lie within the world's largest professional network. If you're a CPA or financial advisor, you're in luck because our conversation uses this profession as a practical example of how LinkedIn and Social Selling can be used in B2C sales. However, if you are not in this profession, don't worry because much of what you will learn in this conversation can still be applied to your field. So, tune in now and get ready to learn how you can leverage LinkedIn and Social Selling to engage with diverse users and connect with your customers in a meaningful way!

Chet Lovegren - The Future of B2B Sales: Embracing Content Creation and Media Focus

Social Sales Link — Tue, 07 Nov 2023 10:41:00 +0000

Chet Lovegren joins the Social Sales Link team on this episode to explore the future of B2B sales, emphasizing content creation and media. With expertise in advancing SDRs to AEs, Chet addresses the challenges faced at various career stages. He discusses his program for SDR-to-AE transformation, stressing the role of content creation in building a personal brand. The conversation covers maintaining message consistency while adapting to prospect preferences and elevating sales teams from SDRs to AEs. Tune in for valuable insights into the evolving B2B sales landscape. Chet Lovegren, The Sales Doctor, as mentioned, specializes in elevating sales teams from Sales Development Representatives (SDRs) to Account Executives (AEs) while also assisting frontline managers. His brainchild, The Sales Doctor Program, serves as a valuable resource for individuals and businesses seeking solutions to revenue challenges. As a certified keynote speaker and sales trainer, Chet’s expertise is widely recognized. He also hosts the Sales RX podcast, accessible on various podcasting platforms, ensuring you’ll find his insights wherever you're listening in. Learn more about Chet by visiting his websites. You can also follow and connect with him on LinkedIn.

LinkedIn Recommendations - Proving Your Worth

Social Sales Link — Fri, 03 Nov 2023 07:45:00 +0000

As a sales professional, are you struggling to stand out on LinkedIn? Do you want to prove your authenticity and showcase your expertise? Look no further than the latest episode of Making Sales Social LIVE, where the LinkedIn Sherpa Bob Woods and the LinkedIn Whisperer Brynne Tillman demystify LinkedIn Recommendations. Join them as they share their insights on how to leverage recommendations effectively to boost your credibility and win new business. You're not alone if you've wondered, "How can I convince others that I am as good as I claim to be?" The key to this puzzle is, undoubtedly, LinkedIn Recommendations. In this episode, we dive deep into this feature that often remains underutilized. LinkedIn Recommendations is your gateway to showcasing your accomplishments and building trust with your network. Whether you're giving or receiving recommendations, they can become a powerful tool in your professional arsenal. Join us as we uncover the magic of LinkedIn Recommendations. Learn how they provide social proof and credibility while also reducing your sales cycle time – a hidden advantage many overlook. Don't miss out on this eye-opening episode of Making Sales Social LIVE.

Phil Putnam - Unlocking Peak Performance: Navigating Work-Life Balance and Boundaries

Social Sales Link — Tue, 31 Oct 2023 10:54:00 +0000

Phil Putnam joins us on this episode to discuss the crucial topic of work-life balance and how it can impact your productivity and overall success. Phil shares his strategies for setting boundaries and engaging in open dialogues with employers, which can help optimize productivity and unlock peak performance. We'll also discuss the importance of creating a supportive work environment that leads to higher employee retention and productivity. Don't miss out on this valuable opportunity to gain insights and learn practical tips on achieving work-life balance and boundaries to take your sales performance to the next level. Tune in now! Phil Putnam is a career and life coach who helps people of all levels navigate their relationship with employment. Today, we're going to talk about how salespeople can fit into that and how salespeople can navigate their relationship with their employer. The only thing that Phil loves more than talking is listening. Learn more about Phil by visiting his website. You can also follow and connect with him on LinkedIn.

Are You Making These Mistakes on LinkedIn

Social Sales Link — Thu, 26 Oct 2023 09:07:00 +0000

Are you guilty of committing these mistakes on LinkedIn? Do you connect and immediately pitch your product or service, or perhaps connect and forget about your connections altogether? If so, it's time to hit pause and tune in to our latest episode! Join our experts at Social Sales Link as they delve into the most prevalent LinkedIn mistakes sales professionals make on the platform. In the world of B2B sales, LinkedIn remains an invaluable tool, yet many sales pros continue to stumble on this platform. In this episode, we dissect these frequent LinkedIn missteps to help you harness the platform's full potential effectively while steering clear of these pitfalls. While we highlight these LinkedIn mistakes, we'll also provide alternative strategies to ensure you achieve the desired results in your LinkedIn activities as a sales professional. Don't miss this episode!

Justin Moy - Transitioning from Sales Pro to Passive Income Investor in Commercial Real Estate

Social Sales Link — Tue, 24 Oct 2023 09:49:00 +0000

Justin Moy joins us on this episode of the Making Sales Social podcast, shedding light on the fascinating journey of transitioning from being a Sales Pro to mastering the art of Passive Income Investment in the realm of Commercial Real Estate. We're all familiar with the concept of side hustles, those ingenious endeavors that people undertake to boost their income outside of their primary jobs. However, Justin delves into a unique kind of side hustle, one strategically geared toward long-term financial growth, with the potential for an additional income stream when executed correctly. Justin Moy is the Managing Partner at The President's Club Investors, a commercial real estate investing firm that has been making waves by helping top-producing sales professionals replace their high income with passive income, mainly through commercial real estate investments. Justin brings a wealth of experience and expertise to the podcast, having successfully guided countless individuals towards financial independence and redefining their career paths. His valuable insights are bound to inspire and inform, making this episode a must-listen for anyone looking to pave their way to financial security. So, don't miss out on the chance to tap into Justin's wisdom – tune in now! Learn more about Justin by visiting his website and The President’s Club website. You can also follow and connect with him on LinkedIn.

Tenets of Social Selling

Social Sales Link — Thu, 19 Oct 2023 09:33:00 +0000

In this episode, we'll explore the "Tenets of Social Selling" to help you connect with potential clients in the digital age. You'll learn the importance of social listening, personalization, and transforming your online profile to become a valuable resource. By creating content that resonates with your audience, you'll build trust and credibility. It's time to shift your focus from prioritizing the sale to caring about the client's outcome. Detach from what the prospect is worth to you and attach to what you're worth to them. Master social selling and achieve success in the digital age - listen now for invaluable guidance.

Joe Sabatino - Unmasking Success: The Power of Authenticity in Executive Presentations

Social Sales Link — Tue, 17 Oct 2023 10:16:00 +0000

Joe Sabatino joins us on this episode, shedding light on unmasking success through the power of authenticity in executive presentations. In this engaging conversation with the Social Sales Link team, they explore the transformation of subject matter experts into captivating speakers. Discover how emotional connection, self-awareness, and creativity can enhance your presentations and captivate your audience, even when discussing repetitive topics like sales numbers. Brynne Tillman had the pleasure of meeting Joe at the recent Sales 3.0 Conference in Las Vegas. Tune in and unlock the secrets to making your presentations unforgettable. Jose Sabatino, the SVP of Corporate Affairs at The Job Helpers, distinguishes himself from typical presentation coaches and business advisors. With a high-level background in award-winning acting, writing, television production, and executive roles, he brings an innovative approach to coaching. His exceptional blend of expertise in the Performing Arts and professional athletics yields unconventional, transformative coaching principles, setting him apart as a unique and effective presentation and business coach, producing remarkable results for his clients. Learn more about Joe by visiting his website and. You can also follow and connect with him on LinkedIn and Facebook, or subscribe to his YouTube channel.

LinkedIn’s Top of the Fold and Your Bottom Line

Social Sales Link — Thu, 12 Oct 2023 10:23:00 +0000

In this episode, Brynne Tillman and Bob Woods tackle a critical aspect of your LinkedIn profile that can directly impact your sales success – the top of the fold. If you're a salesperson looking to make a real impact in your prospecting efforts, your LinkedIn profile needs to be more than just a standard resume. It should serve as a valuable resource that attracts, educates, and engages your potential clients. Now, here's the catch: if your top of the fold, that initial section of your profile, doesn't captivate your visitors, you risk losing their interest before you even get started. Think of it like the headline of a newspaper – it needs to grab attention. Join us as we explore how to optimize this crucial aspect of your LinkedIn profile to kickstart meaningful sales conversations and drive your bottom line. It's time for your LinkedIn's top of the fold to read like a front-page headline, not buried in the classifieds.

Shari Levitin - Navigating the Evolution of Social Selling: Insights from a Pioneer

Social Sales Link — Tue, 10 Oct 2023 11:08:00 +0000

In this episode, we dive deep into the art of social selling with a true pioneer in the field, Shari Levitin. Shari, a top 50 keynote speaker in sales, brings a wealth of knowledge and experience to the conversation. As the author of "Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know," Shari shares her secrets to success, including the importance of consistency in your social media presence, the power of giving without asking, and the art of storytelling. She also reveals a simple yet effective storytelling framework that will help you craft compelling messages that resonate with your audience. Shari is on a mission to rehumanize the sales process, increasing win rates and enhancing the customer experience. Tune in to discover how to take your social selling game to the next level and achieve true success through education and hard work. Don't miss out on this insightful conversation with one of the industry's leading experts. Join us now!

Joe Ingram - Unleashing the Power of Edutainment in B2B Sales and Content Creation

Social Sales Link — Thu, 05 Oct 2023 11:43:00 +0000

In this episode, Joe Ingram joins us to talk about edutainment and how it can make a big difference in B2B sales and content creation. He explains what edutainment is and how it can be used in these areas. Joe also tells us what edutainment is not, clearing up any confusion. Plus, he shares tips on how to have a genuine conversation even if you're using a script. So, if you want to understand how edutainment can change B2B sales and content creation, give this episode a listen! Joe Ingram, CEO of Ingram Interactive, is a sales genius with over 30 years of experience and sales of 1.7 billion dollars. He has extensive knowledge of human psychology, communication styles, buying triggers, and e-commerce conversations. He is also well known for his ability to transform sales quickly. He purposely perfected edutainmnet - the fusion of education with entertainment, making learning easier and more enjoyable for those in social selling. As he famously said, "Never be normal because normal people get normal paychecks." Let's go beyond the ordinary with Joe Ingram on the Making Sales Social Podcast. Learn more about Joe by visiting his website. You can also follow and connect with him on LinkedIn, X (formerly Twitter), or grab his smart business card on Ovou. Want to get in touch with Joe? Email him at joe@ingraminteractive.com.

Paul de la Garza - Mastering Leadership: Strategies for Engagement, Delegation, and Connection

Social Sales Link — Tue, 03 Oct 2023 10:17:00 +0000

Paul de la Garza joins us on this episode to discuss essential leadership strategies for those in sales and leadership roles. In a world where remote and hybrid work environments are becoming the norm, leaders face unique challenges in keeping teams engaged and motivated. Paul shares practical insights on how to adapt leadership styles to maintain high morale and commitment. He emphasizes the importance of aligning teams behind a clear mission, turning that mission into an invisible leader that drives collective purpose. Leaders in any industry can benefit from this conversation, gaining valuable tools to create high-performance cultures and lead effectively in evolving work settings. Paul de la Garza is a highly experienced mentor, coach, and dynamic public speaker. As the Principal of High Performance Business Solutions, a reputable Colorado-based firm, he specializes in fostering personal, executive, and team development with a strong focus on leadership, sales, and high-performance training. Paul's engaging and personalized speaking and training style truly resonates with his audience, leaving a lasting and impactful impression. Learn more about Paul by visiting his website. You can also follow and connect with him on LinkedIn and Facebook.

LinkedIn: What’s Next!

Social Sales Link — Thu, 28 Sep 2023 08:59:00 +0000

In this episode… Imagine being one of only 37 global Sales Insiders handpicked by LinkedIn for an exclusive peek behind the scenes. In this episode of Making Sales Social Live, Our LinkedIn Whisperer, Brynne Tillman, spills the beans on her recent visit to LinkedIn's San Francisco headquarters, where she was honored as one of the 16 new official LinkedIn Sales Insiders. During Dreamforce week, she had the opportunity to dine with marketing experts and enjoy stunning city views. But the real fun began at the happy hour. While Brynne enjoys networking with her peers, she also spent a significant amount of time talking to the product team and learning about some of the exciting new developments coming out soon. Get ready for insider insights that could transform your sales game. Brynne unveils two groundbreaking Sales Navigator features, including a Chat GPT integration that promises to simplify prospect searching. Tune in to discover how LinkedIn's cutting-edge tools can revolutionize your sales strategy and more. Don't miss this exclusive episode! Links to any sources Website: socialsales.link.com/podcast LinkedIn Library:LinkedInlibrary.com Apple Podcast:Apple podcasts Spotify:Spotify Stitcher:Stitcher

Jessie van Breugel - Navigating the Intersection of B2B Sales, Digital Content, and LinkedIn Strategy

Social Sales Link — Tue, 26 Sep 2023 10:05:00 +0000

Jessie van Breugel joins us on this episode to explore the fascinating intersection of B2B sales, digital content creation, and LinkedIn strategy. Jessie's entrepreneurial journey began with a passion for writing, leading to the development of strong personal brands on Twitter and LinkedIn. He emphasizes the power of content as a long-term business strategy and discusses the importance of choosing the right social platforms for your industry. Learn how LinkedIn's trust factor can make it a game-changer for B2B businesses and why Twitter still has its place in the social media landscape. Tune in to gain insights into crafting effective content for your business. Jessie van Breugel is a digital creator and a specialist in lead generation. He is the Founder of The Creator Academy and the Owner of Realigned Coaching. Despite starting his entrepreneurial career during the COVID-19 pandemic, he has become successful at what he does and loves being a content geek, copywriter, and coach. He has gained a following of over 40,000 people across various platforms, including LinkedIn, X (formerly known as Twitter), YouTube, and email. Jessie has been recognized as one of the top 50 LinkedIn creators worldwide in sales and marketing, demonstrating his expertise. Not only does he build cool products as a digital creator, but he also helps like-minded experts generate high-quality leads through LinkedIn and productize their services. Learn more about Jessie by visiting his website and check out his eBook: 3-Part Strategy to Generate Quality Leads on LinkedIn. You can also follow and connect with him on LinkedIn.

Jamie Shanks - Leveraging Sales Signals and Social Proximity for Effective Account Selection and Sales Success

Social Sales Link — Tue, 19 Sep 2023 09:30:00 +0000

Jamie Shanks joins us to reveal the game-changing potential of sales signals and social proximity in account selection and sales success. Instead of merely showcasing your client logos, he suggests using "social proximity" to uncover connections within one degree of separation from your customers. By reverse engineering these connections, you can secure valuable referrals and opportunities. Jamie's own experience, from one customer to 600, shows the power of this strategy. Tune in to this episode of Making Sales Social for these vital insights! Jamie Shanks is the CEO of three successful companies, including Pipeline Signals. The company is pioneering relationship signals as a form of buying intent by finding and teaching how to leverage customers on the move as an excellent process for pipeline creation and customer success. With a focus on helping customers "Get More at Bats," Pipeline Signals is a done-for-you (and with you) service that measures success by turning leads into SQL. This is the ultimate goal in sales: qualified leads. Learn more about Jamie by visiting his websites: Pipeline Signals and Get Levrg. You can also follow and connect with him on LinkedIn.

Sales, Sales Enablement, and AI: From the Sales 3.0 Conference

Social Sales Link — Thu, 14 Sep 2023 12:16:00 +0000

In this special episode, join hosts Brynne Tillman and Bob Woods as they break away from their usual setup, with Brynne live from San Francisco. Brynne shares her exciting journey as the closing keynote speaker at the Sales 3.0 C R. O conference. She spills the beans on her incredible encounters with industry giants like Roderick Jefferson, who left her floating on air with a bear hug. Eli Cohen and Tiffany Bova also make appearances, taking Brynne into their tribe and sharing unforgettable moments. The real highlight of this episode is Brynne's updates on the first days of the Sales 3.0 Conference. She provides a sneak peek into what's transpired so far, offering brief glimpses of the latest sales tools and the increasing role of AI in sales enablement. Whether you're at the conference or couldn't make it, this episode keeps you in the loop with the freshest highlights.

Ollie Whitfield - Mastering Webinars and Social Selling: In-Depth Insights from a Seasoned Marketer

Social Sales Link — Wed, 13 Sep 2023 02:09:00 +0000

In this episode, our special guest, Ollie Whitfield, shares his expertise on Mastering Webinars and Social Selling. With over five years of experience and hundreds of webinars under his belt, Ollie provides in-depth insights on how to make webinars more impactful and engaging. Discover his strategies for attracting the right audience, creating compelling titles, and structuring webinars for maximum value. Listen as he discusses the importance of multi-guest webinars to provide diverse perspectives and how to make your webinars engaging from start to finish. Plus, learn how to leverage the power of social selling in your webinar marketing efforts. Don't miss this episode filled with practical tips and tricks to elevate your webinar game!

5 Content Ideas for Salespeople Without Access to Marketing

Social Sales Link — Fri, 08 Sep 2023 03:05:00 +0000

Many salespeople, entrepreneurs, and small business professionals often face the challenge of lacking a dedicated marketing department. They might feel daunted by the concept of social selling, believing it requires significant marketing support and expertise. Today, Brynne Tillman, the LinkedIn Whisperer, and Bob Woods, the LinkedIn Sherpa, are here to change that mindset. In this episode, we'll share five practical content ideas that empower you to create and share compelling content without relying on a marketing department. These ideas are easy to implement and perfect for anyone looking to enhance their social selling game. So, if you've ever thought you couldn't excel at social selling without marketing resources, think again. Let's explore these strategies and equip you with the tools you need to thrive in the world of sales.

Roderick Jefferson - Unlocking Sales Success with AI and Sales Enablement

Social Sales Link — Wed, 06 Sep 2023 01:20:00 +0000

Roderick Jefferson joins us on this episode to explore the correlation between AI and Sales Enablement. He explains how AI can increase revenue by simplifying processes, automating tasks, and giving personalized coaching to empower sales reps. Learn how it improves efficiency, enabling sales professionals to concentrate on relationship building, making data-driven decisions, and closing more deals. Don't miss this insightful dive into the future of sales success. Roderick Jefferson is the CEO and Fractional Sales Enablement Leader of Roderick Jefferson & Associates, an award-winning sales enablement practitioner, global keynote speaker, and author of the bestselling book "Sales Enablement 3.0". With over 25 years of experience in sales, leadership, and productivity, our conversation with Roderick promises to offer you exclusive insights. Learn more about Roderick by visiting his website. You can also follow and connect with him on LinkedIn and other social channels.

10 LinkedIn Questions Sales Professionals Have Asked Me!

Social Sales Link — Fri, 01 Sep 2023 02:38:00 +0000

In this episode of Making Sales Social Live, Brynne Tillman, also known as The LinkedIn Whisperer, answers the top 10 questions that sales professionals frequently ask her about LinkedIn. If you've ever had similar questions, this is a must-watch for you. Brynne provides detailed answers, along with strategies and tips, to help you with the most pressing issues related to LinkedIn. Some of the questions that Brynne answers include: How can I find potential leads on LinkedIn? Is LinkedIn Premium a worthwhile investment for sales professionals? How can I approach potential leads without coming across as too aggressive or spammy? What's the best way to optimize my LinkedIn profile for sales? How often should I post or engage with content on LinkedIn to stay visible to my network? Brynne has also shared an eBook that can help salespeople get a good idea of what a day in the life of a social seller looks like. It's a step-by-step guide that salespeople can use to include social selling in their daily routine, and it comes with message templates, strategies, and tips. You can download it by visiting socialsaleslink.com/day.

Liz Heiman - Revolutionizing Sales CRM: Aligning Process, Data, and Engagement for Success

Social Sales Link — Tue, 29 Aug 2023 09:48:00 +0000

Liz Heiman joins us on this episode to share valuable insights on how sales leaders can enhance their CRM to support their sales team in achieving their goals. Liz explains how aligning CRM features with the sales process can liberate your reps from noise and boost engagement. She also highlights the significance of creating a CRM that empowers the team and transforms busy work into productivity. Liz stresses the importance of defining clear stages, prioritizing activities over proposals, and integrating rules that guide progress. Tune in to this episode and discover how to revolutionize your sales CRM for ultimate success. Liz Heiman is the Sales Operating System Architect and the Founder of Regarding Sales. Her team is dedicated to helping founders and CEOs scale their businesses by streamlining their processes and creating sustainable growth strategies that boost revenue. Liz is renowned in the sales industry for her expertise in both the sales process and seamlessly integrating it into CRM. Learn more about Liz by visiting her website. You can also follow and connect with her on LinkedIn and Twitter.

5 Don'ts (and 5 Do's) for Social Selling Content

Social Sales Link — Thu, 24 Aug 2023 10:34:00 +0000

Website: socialsales.link.com/podcast

LinkedIn Library:LinkedInlibrary.com

Apple Podcast:Apple podcasts

Spotify:Spotify

Stitcher:Stitcher

Ryan Staley - The Intersection of Sales and AI: Supercharging Success in the Digital Era

Social Sales Link — Tue, 22 Aug 2023 10:03:00 +0000

Ryan Staley joins us on the Making Sales Social podcast to explore the game-changing realm of AI in sales. In our conversation, we highlight AI's pivotal role in automating tasks and deepening customer connections. We are thrilled to explore the potential of generative AI with Ryan, particularly in terms of creating genuine interactions. As the sales industry requires a range of skills, AI can provide valuable support to professionals struggling to achieve their goals in a constantly evolving market. Learn how AI is transforming sales, enabling professionals to excel in critical areas. Ryan Staley is the Founder and CEO of Whale Boss, a company that assists Software as a Service (SaaS) founders and revenue leaders in achieving their annual contract value goals. Additionally, he hosts The Scale Up Show podcast, which has over 300 episodes and is gaining popularity. Recently, Ryan has been focusing on utilizing AI to help businesses grow. Join us in our conversation with Ryan for insights on reshaping success through AI's dynamic partnership with sales expertise. Learn more about Ryan by visiting his website. You can also follow and connect with him on LinkedIn and Twitter.

7 Social Selling Activities for Sales Leaders and Their Team

Social Sales Link — Thu, 17 Aug 2023 08:54:00 +0000

In this episode of Making Sales Social LIVE, we're giving you the specifics- seven social selling activities to be exact- of what Sales Leaders and their teams need to do on LinkedIn to successfully start having conversations with your target clients. Tune in as we'll cover everything from social listening to measuring the right KPIs, from leveraging the right content to ensuring access to that content by working with the right people. And stick around until the end, when we dive into a live Q&A, answering questions from our live audience.

Robert Kennedy III - Crafting Authentic Connections: Mastering Social Sales Through Personalized Storytelling

Social Sales Link — Tue, 15 Aug 2023 14:03:00 +0000

Robert Kennedy III joins us on this episode of the Making Sales Social podcast to discuss the importance of finding your voice and connecting through storytelling. Salespeople need to resonate with their audience by telling stories that their prospects can identify with, engaging them emotionally. People make decisions based on emotions, so it's crucial to hit them in that space. Storytelling is the key to connecting with your audience and creating a conversation that can continue to build upon itself. Robert Kennedy III is the president of Kennetik Kommunications, which is a minority-owned training firm. Robert has a mission to equip 1 million leaders with the ability to impact, influence, and inspire through communication and storytelling. Tune in on this episode and learn from Robert Kenedy III how you can find your extraordinary story and tell it to the audience you want to reach. Learn more about Robert by visiting his website, and do check out his educational resources by clicking here. You can also follow and connect with him on LinkedIn and Twitter.

Unleash LinkedIn Polls for Social Selling

Social Sales Link — Thu, 10 Aug 2023 09:34:00 +0000

Tired of feeling too "salesy" while trying to engage your prospects? Join Brynne Tillman and Bob Woods in this episode of Making Sales Social Live as they reveal the hidden power of LinkedIn Polls for effective social selling. Learn how to use polls strategically, creating curiosity and sparking meaningful conversations. Plus, discover how it can serve as a gateway to your prospects' inboxes and how you can craft follow-up conversations around poll insights. Tune in for a lively discussion peppered with practical tips and strategies that will transform your social selling game. Links to any sources Website: socialsales.link.com/podcast LinkedIn Library:LinkedInlibrary.com Apple Podcast:Apple podcasts Spotify:Spotify Stitcher:Stitcher

Amy Franko - The Power of Mindset in Sales: How Strategic Social Selling and Intentional Outreach Lead to High-Impact Relationships

Social Sales Link — Tue, 08 Aug 2023 10:01:00 +0000

Website: Sales Keynote Speaker & Leadership Keynote Programs

Leadership and Sales Performance Blog | Amy Franko

The Leader in Modern Sales Strategy & Consulting

LinkedIn: LinkedIn

Twitter: (twitter.com)

Get CRISPy With Your ChatGPT Prompts for B2B Sales

Social Sales Link — Fri, 04 Aug 2023 15:56:00 +0000

In this special episode of the Making Sales Social LIVE Podcast, Bob Woods introduce a powerful offering that leverages Generative Artificial Intelligence to transform sales and marketing processes. Listen in as they dive into the world of AI and its potential, focusing on ChatGPT as a dedicated assistant ready to help but in need of precise prompts. Bob also unveils his unique "CRISP" framework, designed specifically for salespeople, sales management, and marketers to effectively prompt Chat GPT and other AI services. The CRISP model stands for Context, Role, Inspiration, Scope, and Prohibitions, providing listeners with actionable insights to get the most out of AI-powered tools. Whether you're a salesperson looking to start sales conversations with your ideal clients or a marketer seeking engaging content ideas, this episode will help you master the art of AI-generated prompts. Plus, make sure to take advantage of the free downloadable ebook at socialsaleslink.com/crisp, and remember, using AI responses effectively in your voice will enhance your credibility and impact in the eyes of prospects, customers, and partners. Tune in now to learn how to make your sales social with AI!

Jed Mahrle - Mastering Email Outreach: Strategies for Building Trust and Driving Engagement

Social Sales Link — Wed, 02 Aug 2023 11:18:00 +0000

Jed Mahrle joins us on this episode to share insights on mastering email outreach for building trust and driving engagement. He emphasizes the importance of earning trust with prospects through social content and provides strategies to make emails more engaging, personalized, and relevant. Salespeople will find this conversation highly useful as Jed discusses the power of permission-based outreach and the value of focusing on challenges that resonate with potential buyers. Jed Mahrle is an exceptional sales expert who embarked on a remarkable journey from having no sales experience or degree in 2019 to becoming the leading SDR at PandaDoc within a year. He scaled the team from 3 to 18 SDRs and 2 Team Leads, significantly contributing to PandaDoc's billion-dollar evaluation. Now at Mailshake, Jed is building the Outbound sales team from scratch. With a subscriber base of over 12k, his "The Practical Prospecting Newsletter" has become a go-to resource for sales professionals, showcasing his expertise and innovative strategies that yield tangible results and inspire success in the industry. Learn more about Jed by visiting his website and following him on LinkedIn.

LinkedIn’s Algorithm Changes… Again!

Social Sales Link — Thu, 27 Jul 2023 08:28:00 +0000

Are you struggling to keep up with the latest changes in the LinkedIn algorithm and feeling overwhelmed? You’re not alone. Luckily, our friend Richard van der Bloom has done the research for you! In this live podcast recording, we break down his updated report and answer all your burning questions. Does ringing the bell actually make a difference? Are Facebook-style posts still effective? How long should your posts be? Tune in to find out. And if you want the full report, just visit socialsaleslink.com/algo. Don’t miss out on this valuable information - listen now!

Martijn Holtes - Unlocking Productivity: Personal Knowledge Management & Thought Leadership on LinkedIn

Social Sales Link — Tue, 25 Jul 2023 09:05:00 +0000

Martin Holtes joins us on this episode to share his insights on Personal Knowledge Management and Thought Leadership on LinkedIn. In this conversation, Martin explains the concept of Knowledge Capital and how it can help individuals unlock their productivity. He emphasizes the importance of collecting and organizing information that is relevant to one's goals and interests and provides practical tips on how to leverage this knowledge capital to share thought leadership on social media platforms like LinkedIn. Whether you're a content creator, a business owner, or simply someone looking to enhance your sales productivity, this episode is packed with valuable insights that you won't want to miss. Tune in now and unlock your full potential with Personal Knowledge Management and Thought Leadership. Martijn Holtes specializes in helping professionals and aspiring thought leaders in the B2B service industry and consultative selling fields to amplify their impact through the power of social and knowledge capital. We love that knowledge capital. That's better than thought leadership. We think that's awesome. He teaches how to leverage your social capital for meaningful connections, strategic partnerships, and new business opportunities. Martijn also shares his expertise on developing your knowledge capital, teaching how to turn unique insights into compelling content that highlights your expertise and establishes you as a go-to authority. Learn more about Martin by visiting her website, and following him on LinkedIn and Twitter. You can also grab his Productivity Toolkit to keep you focused and organized through out the day.

Promote Your Expertise with LinkedIn Collaborative Articles

Social Sales Link — Fri, 21 Jul 2023 14:10:00 +0000

In this episode, we dive into the exciting world of LinkedIn collaborative articles. If you're looking to promote your expertise and share thought leadership at scale, this is the episode for you. Join The LinkedIn Sherpa Bob Woods and LinkedIn Whisperer Brynne Tillman as they talk about how LinkedIn's algorithm has shifted to favor expert, insightful content and how collaborative articles allow anyone to add their perspective and have an equal voice across the platform. They also shared their firsthand experience of being part of the collaborative articles beta group and provided insights into the diverse topics covered, from marketing to agriculture, HR management to real estate research. Tune in to discover how you can use collaborative articles to showcase your expertise and connect with LinkedIn's professional audience.

Larry Silverberg- Transforming Leadership Through Authentic Relationships and Heart-Centered Leadership

Social Sales Link — Wed, 19 Jul 2023 11:04:00 +0000

Larry Silverberg joins us on this episode of the Making Sales Social podcast, where he shares his insights on how heart-centered leadership can positively impact organizations. The discussion will also touch upon professional networking platforms like LinkedIn, with a focus on the executive suite. While we'll briefly touch on sales, the main focus will center around leadership in the C-suite. So tune in now! Larry Silverberg is a renowned New York City-based acting coach and founder of the True Acting Institute. He advocates for what Larry calls heart-centered leadership to help senior executives and Emerging Leaders attract and retain the very best talent. Learn more about Larryl by visiting his website and following him on LinkedIn.

Meta's Threads - The Next Big Thing in Social Selling or a Passing Fad?

Social Sales Link — Thu, 13 Jul 2023 13:18:00 +0000

As our job is to help salespeople and business owners leverage social selling to grow their businesses, part of that is making sure we know the latest tools that can help them reach their goals. That means actively testing and assessing the effectiveness of these tools, finding out what works and what doesn't. On this episode of The Making Sales Social LIVE, we're sharing what we learned about the latest Social Media Platform by Meta - Threads. This new social media app has garnered over 100 million registered users in less than a week. We will explore its potential for improving sales performance and whether it's worth investing your time in. Join us now to find out if Threads is just a fad or an opportunity for your business to thrive.

Erica Lasan - A Journey of Self-Discovery and Fulfillment

Social Sales Link — Wed, 12 Jul 2023 01:21:00 +0000

Erica Lasan joins us on this Making Sales Social podcast episode to share the formula to joy. Erica shares her insights on the reasons why people may not experience joy, the obstacles that may hold them back, and how to overcome them. As an entrepreneur or salesperson, you may feel that joy is a luxury you cannot afford due to your busy schedule and responsibilities. However, this episode highlights how joy can help you succeed in business and better serve your customers if leveraged as a tool and resource. Erica Lasan, the founder of Journey to Purpose, is a corporate Joy strategist who helps companies promote joy, equity, and well-being for women and caregivers. Learn more about Erica by visiting her websites, www.ericalasan.com and https://www.joyrneytopurpose.com, plus follow her on LinkedIn and Twitter. If you’re up for it, you can also take a look at her Quizzes “What's Your JOYrney™ Dream Team Profile?” and “What's Your JOYGem Superpower?” to start leveraging joy into your business activities.

Maximizing Sales Conversations with Curated Content and LinkedIn Job Listings

Social Sales Link — Fri, 07 Jul 2023 06:39:00 +0000

We're halfway through 2023, and we thought it was time to reflect on the amazing insights shared on the Making Sales Social Live Podcast. Led by the dynamic duo of Brynne Tillman and Bob Woods, the Social Sales Link Team is excited to bring you the highlights you won't want to miss. From 10 LinkedIn activities to up your game to leveraging Chat GPT for curated content creation and the types of content you should be sharing on LinkedIn, we've got you covered. So tune in now to elevate your sales game and make the second half of 2023 your best yet!

Paul de la Garza - Adapting Leadership and Sales Strategies for Today's Challenges: Navigating New Avenues for Success

Social Sales Link — Tue, 04 Jul 2023 10:22:00 +0000

Paul de la Garza joins the Social Sales Link to discuss the challenges facing sales leaders in today's market. With the current economic downturn and unprecedented market conditions, Paul emphasizes the importance of leadership over management and how it's earned through the team's recognition. He also highlights the pitfalls of applying old solutions to new problems and shares his recommendations for sales leaders to navigate these unprecedented times. Stay tuned for an insightful conversation on how to prepare and thrive in the current sales landscape. Paul de la Garza is a Principal, Business Coach, Speaker, Leadership Training/ Coach, Sales Training, and Coach at High-Performance Business Solutions. He guides sales professionals and business leaders who are responsible for revenue to shift from market trend sales to selling in any market. With his expertise and guidance, individuals and organizations can achieve their sales and revenue goals. Learn more about Paul by visiting his website and following him on LinkedIn and Facebook.

Transitioning from Face-to-Face to Online Sales

Social Sales Link — Thu, 29 Jun 2023 10:21:00 +0000

B2B selling used to be primarily face-to-face, but Online Sales have been deemed "the new normal" during the pandemic, and businesses have started shifting their whole sales process. Although we are slowly emerging from the pandemic era, sales have entered a new phase with a significant shift to remote and hybrid management. As a result, conferences and face-to-face events have become more important than ever because, ultimately, people still prefer to buy from other people. Therefore, sales leaders must find ways to enable their teams to use online sales to enhance in-person sales efforts effectively. Join Brynne Tillman and Bob Woods on this episode of Making Sales Social Live to discover the tools and strategies your sales team should use in today's Online Sales world. Learn how social selling can lead to successful face-to-face conversations and help your clients find real-time solutions to their problems. This episode will cover leveraging LinkedIn before, during, and after a face-to-face event. Don't miss out on these valuable strategies!

Erin Duffy- Embracing Your Wisdom and Owning Your Story

Social Sales Link — Wed, 28 Jun 2023 09:02:00 +0000

Erin Duffy joins the Social Sales Link team on this episode to discuss the importance of embracing your wisdom and owning your story as a salesperson or business owner so you can make the biggest impact when having conversations. A common mistake salespeople make early in their careers is trying to copy their successful predecessors. While this can be beneficial, it often leads to them suppressing their true selves. As they advance in their career, they may lose sight of who they are and continue comparing themselves to others. This can hinder their confidence and ability to make a strong impact. If you're looking to rediscover your true authentic self at any point in your career, this episode is particularly useful and can offer valuable assistance. Erin is the CEO of InspirationSQRD, a company providing career transformation and stage presence coaching. With 25 years of experience as an executive and singer-actor, she helps mid-career professionals own their unique personal stories to advance their careers. Erin's coaching develops a richer personal narrative, guiding clients to use their stories to supercharge their stage presence and career journey. Listen to this episode and take advantage of learning from Erin's insights. Learn more about Erin by visiting her website and following her on LinkedIn.

10 Ways to Leverage LinkedIn and Your Alumni for Sales

Social Sales Link — Thu, 22 Jun 2023 10:25:00 +0000

Is your college network filled with your target prospects? Or was a former schoolmate or classmate of yours now working at a company you want to sell your solutions to? Discover how to make all those relationships you made and rapport you’ve built in college help your sales efforts today by tuning on this episode of the Making Sales Social podcast. Tune in as the LinkedIn Sherpa, Bob Woods, and co-host, LinkedIn Whisperer, Brynne Tillman shares 10 Ways to Leverage LinkedIn and Your Alumni for Sales. Learn how to hack the free LinkedIn search filters to find alumni connections to your target clients, explore the power of Alumni Groups, how to run an effective referral program exclusive to your college peers, and more! In this episode, we also mentioned a previous episode where we talked about leveraging LinkedIn Alumni Page for sales. We’ve created an eBook version for a more easy consumption. You can Download it now!

Chris Goegan - From Dreaming to Achieving: Empowering Business Owners to Scale and Succeed

Social Sales Link — Tue, 20 Jun 2023 16:16:00 +0000

Chris Goegan joins us on this episode to talk about how he is helping business owners scale - those stuck and on a plateau that has been doing well enough but isn't growing. Chris also discusses in detail the 3 Core Growth Systems that separate business owners from the success they dream of. These systems represent how businesses and salespeople engage with the 3 types of prospects: cold, warm, and hot. Listen now if you're a business owner or salesperson ready to take your growth to the next level. Chris is the Founder of Engineered Growth Systems. He has helped entrepreneurs go from 6 to 7, even 8+ figures, giving them more time and more freedom with his Engineered Growth System and Engineered Marketing. He also loves sports and the outdoors and is originally from Canada. He's married and has four kids that won't stop growing up. Learn more about Chris by visiting the following websites: 3 Systems Guide | Chris Goegan Engineered Growth Systems and Engineered Marketing Consultant Chris Goegan Marketing Consultant | Chris Goegan Engineered Growth Systems and Engineered Marketing Consultant And follow him on LinkedIn and Twitter.

Who to Connect with on LinkedIn

Social Sales Link — Thu, 15 Jun 2023 13:04:00 +0000

The era of collecting connections like baseball cards has been over for quite a while now, and that’s a good thing! But to our frustration, so many people are still doing it, not knowing that growing connections without building relationships first dilutes your credibility as a salesperson or someone who can help your customers. It’s time to fix the way you look at your connections. Join Brynne Tillman and Bob Woods as they provide a different, more correct perspective about how you look at your connections and discover the three types of people you should connect with on LinkedIn and the strategies you would need to use for each.

LaTisha Styles - Strategies for Engaging Your Ideal Clients and Overcoming Introvert Challenges

Social Sales Link — Tue, 13 Jun 2023 13:29:00 +0000

LaTisha Styles joins us on this episode to share valuable insights on how to effectively create videos for personal branding that truly reflect your authentic self, even if you're an introvert. Discover the various types of videos that introverts can make to appeal to their target clients and dispel the misconception that introverts cannot be good sellers. Whether you're an introvert or not, this conversation is particularly enlightening and can help you achieve your business goals using videos. LaTisha Styles is an accomplished speaker, author, coach, and certified online marketing professional. She is the founder and CEO of You've Got Clients and has a large audience of over 88,000 followers, subscribers, and regular viewers. She is also the author of the upcoming book "Assume the Throne - 4 Steps to Unlock Your True Identity and Power as a Leader". Her work has been featured in prestigious publications such as Forbes, Fast Company, and Business Insider. This is truly impressive! Tune in on this episode to hear more from her. If you want to learn more about LaTisha, be sure to check out her website and follow her on LinkedIn.

7 Types of Content that Sales Pros Should Share on LinkedIn

Social Sales Link — Thu, 08 Jun 2023 13:23:00 +0000

Creating content can be a challenging task for salespeople, and it is often associated with negative feelings such as stress and sometimes actual physical pain. Often, this is due to a lack of knowledge and not knowing where to start. However, we want to remind you that LinkedIn is a valuable platform for lead generation and building strong relationships with your target buyers. It’s important to overcome any negative feelings and take advantage of this opportunity. In this episode of the Making Sales Social podcast, tune in to hear from The LinkedIn Sherpa, Bob Woods, and The LinkedIn Whisperer, Brynne Tillman. They discuss the types of content that can help you start sales conversations with your target audience. Keep in mind that different types of content attract different people, so listen and learn how to create content for prospects at different stages of the sales funnel - whether at the top, mid-to-late, or even post-sales.

Stephen M.R. Covey - Building Relationships of Trust: The Key to Successful Sales and Leadership in a Changing World

Social Sales Link — Tue, 06 Jun 2023 10:06:00 +0000

Stephen M.R. Covey graces this episode to help sales leaders explore a new, better way of leading teams to success - through trust and inspire. The world has changed, but most leadership styles, especially in sales, haven’t - it’s still more transactional, and it’s still more just about motivation than inspiration. So tune in on this episode and learn how you can become better sales leaders so you can help your sales team tap into their full potential and become more successful at what they do. Stephen M.R. Covey is a New York Times and number one Wall Street Journal Best-Selling Author of The Speed of Trust, which has sold over 2 million copies worldwide. He’s also the author of the newly released Wall Street Journal bestseller Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others, which you’ll hear more about through this episode. This amazing book emphasizes the need for individuals to cultivate trust. By being authentic, reliable, and empathetic in their interactions with others, the future of work and leadership is moving from command and control to Trust and Inspire. And this book is about how to do it. Learn more about Stephen by visiting his website and following him on LinkedIn and Twitter.

How to Use LinkedIn’s Jobs Tab for Sales

Social Sales Link — Thu, 01 Jun 2023 11:09:00 +0000

Have you ever thought of using Linkedin's Jobs Tab to get more sales? Believe it or not, job listings can yield profitable opportunities if you know what to look for. Join Bryne Tillman and Bob Woods on this episode as they guide you on how to utilize LinkedIn Job tabs for sales. By doing so, you can efficiently make use of the tool to: * Know who's hiring to see which companies are growing overall * Look for companies that are hiring for the positions you sell to * Get intel on the products or services they use Whether you're a seasoned sales pro or just starting out, this episode has some fantastic tips and strategies you can use right away.

Wendy Weiss - The Power of Preparation: Warming Up, Rehearsing, and Performing in Sales

Social Sales Link — Tue, 30 May 2023 10:00:00 +0000

Wendy Weiss joins the Social Sales Link on this episode to share her three-step method that helps people increase qualified appointments in sales. As a salesperson entering a conversation with a client unprepared will hurt you. Listen in on this episode and learn how to build muscle memory for sales using Wendy's three-step method: Warm-up, Rehearse, and Perform. Wendy Weiss is the Founder of the Salesology® Prospecting Method that generates predictable sales revenue - something every salesperson should want. Having been featured in "The New York Times" Businessweek, Entrepreneur Magazines, Selling Power Inc, Forbes, and various other business and sales publications, she is recognized as a leading authority on new generation, new business development, and sales. Wendy is also the author of the sales winner's Handbook: Essential Strategies to Skyrocket Sales Performance and Cold Calling for Women: Opening Doors and Closing Sales. A former ballet dancer, Wendy believes everything she knows in life and business she learned in ballet class from warm-ups to rehearsals. Sales and ballet surprisingly have many things in common, and one of them is that they are both intricate arts that need careful planning and lots of practice so you can give your best performance. Learn more about Wendy by visiting her website, gosalesology.com, and connect with him on LinkedIn and Twitter.

How to Network in Other People’s LinkedIn Events

Social Sales Link — Thu, 25 May 2023 10:48:00 +0000

Don’t wait for the opportunity to network at an event to come to you. You can just find the opportunity yourself and start networking way before the day of the event! Attention all sales professionals and leaders! Join Brynne Tillman, the LinkedIn Whisperer, and Bob Woods, the LinkedIn Sherpa, in a helpful conversation about effectively finding other people’s LinkedIn events that your prospects are likely to attend. Listen in as they provide valuable tips on which events to network on and which to avoid. Plus, get tips on how to properly engage with attendees without being flagged as spam or banned from future events. Don’t miss out on this informative discussion!

Divian Mistry - Unlocking the Power of Conversational Websites: Strategies for Headache-Free Sales and Marketing

Social Sales Link — Tue, 23 May 2023 10:19:00 +0000

Divian Mistry joins our Social Sales Link team on this episode to share his insights about the power of crafting a website with a clear and simple message of who you are and how you can add value to the audience visiting it and shares strategies for a headache-free sales and marketing approach. It's time to let go and stop overthinking about the right copy to put on your website, the right tactic that gets the sale, and start focusing on the little bits and pieces that actually build a relationship with your audience. Divian Mistry is the CEO of Headache Free Websites. He's a marketing expert for professional brands who want to grow their business using proven, mind-tested strategies. His talent in sales and marketing goes as far back as his teenage years, when he became known as "The Ticket Master" at his university and helped clients multiply their ticket sales and registrations. Divian has also raised 5000 euros for the Make-A-Wish Foundation at a charity event he hosted with keynote speaker Kevin Green from the TV show The Secret Millionaire, and he's been featured in two business books. Listen in on this episode and hear more from Divian. Learn more about David by visiting his website and following him on LinkedIn and Twitter.

The Importance of Your Experience in Your LinkedIn Profile

Social Sales Link — Thu, 18 May 2023 11:13:00 +0000

Did you know that by putting relevant keywords and changing how you describe your role in your current and past job positions in your experience section can significantly benefit your social selling efforts? It's a very underutilized sales tool/feature on LinkedIn, and only a few salespeople know its power. With the right tweak, your experience section can help put your name in front of your target audience on LinkedIn and Google too! Join the LinkedIn Whisperer Brynne Tillman and LinkedIn Sherpa Bob Woods on this episode as they share tips on how to update your experience section to make it not just pleasing to the eyes but also as a tool to reach more people, attract your target audience, and trigger sales conversations. So listen now and give your experience section the attention it truly deserves.

David Henzel - How to Approach Cold Calls and Create Resource-Driven Relationships for Sales

Social Sales Link — Tue, 16 May 2023 12:10:00 +0000

David Henzel joins the Social Sales Link team to discuss how shifting your mindset from selling out of fear to selling out of love can give you more confidence to provide value to your prospects and create a resource-driven relationship for sales. Most salespeople sell out of fear - fear of not reaching their KPIs, fear of not making enough cold calls, and fear of not being able to sell immediately. We welcome you to join us in this conversation and change your sales mindset, so you can learn how to approach selling with love and not fear. David Henzel is a serial entrepreneur and business coach with a passion for helping startups grow and succeed. With over 20 years of experience in the SAS and Ecommerce Industry, David has co-founded, managed, and scaled multiple successful companies. David is on a mission to become a change agent dedicated to helping individuals and organizations achieve their full potential and create positive change in the world. Tune in on this episode to hear more from David. Learn more about David by visiting his website and following with him on LinkedIn and Twitter.

Write Your Powerful LinkedIn About Summary to Boost Your Sales

Social Sales Link — Thu, 11 May 2023 10:07:00 +0000

We get it. Once upon a time, LinkedIn catered to people looking for jobs and employers looking to fill their workforce; hence, they crafted their About Summary section like a resume. But that landscape has changed these past years. As social sellers, your goal is to help people and businesses with their problems by leading them to your solutions. And to achieve that goal, your LinkedIn Profile needs to have all the ingredients that will attract and make your target audience more curious about you and their situation - curious enough to start a conversation with you. Tune in on this conversation between the LinkedIn Whisperer Brynne Tillman and LinkedIn Sherpa Bob Woods as they give you the 101 on crafting a powerful LinkedIn About Summary for social selling and boosting your sales. Make sure not to skip the 4 minutes of this episode for some important reminders before you get too excited with the new knowledge you'll hear from them, and start giving your About Summar section a makeover.

James Stapleton - 4 Reasons Why Prospects Fall Out of Your Sales Pipeline

Social Sales Link — Wed, 10 May 2023 04:07:00 +0000

James Stapleton joins the Social Sales Link Team to discuss a very fascinating subject that many salespeople should be curious about: why do prospects fall out of the sales pipeline? Every industry faces this inevitable situation. Even the best salesperson can't help when prospects disappear from the pipeline. But, the problem James will help us solve in this conversation is how to prevent prospects who are NOT meant to fall out from disappearing. Tune in on this episode as we break down the four reasons why people don't buy from you - no need, no trust, no money, or no hurry. Also, discover how to turn the situation around so you can not only keep prospects in the pipeline but turn them into paying clients. James Stapleton is the Vice President Of Franchise Development for Caring Transitions, which helps families cope with the loss of a loved one or the need to relocate someone through an expert network of dedicated experts and resources. His business concept is something you would be surprised to hear. It isn't just a moving company or an estate sales company, it's a transition company that fills the gap in an otherwise crowded service industry that no one else is really addressing. Join us on this episode and hear the unique insights from James. Learn more about James by visiting his website, www.caringtransitionsfranchise.com and www.caring transitions.com, and connect with him on LinkedIn.

LinkedIn Profile Features All Aspiring Thought Leaders Should Have

Social Sales Link — Thu, 04 May 2023 10:17:00 +0000

Thought leadership is not just about your content and great ideas but also really about leaving an impactful presence across all channels you're in. Your LinkedIn profile can be used as a powerful tool to help create that traction with the people and industry you want to influence, and setting it up correctly according to your audience can help establish your brand as a thought leader. Tune in on this episode as the LinkedIn Whisperer Brynne Tillman and LinkedIn Sherpa Bob Woods break down Six main ingredients thought leaders must include in their LinkedIn profiles and use those to gain more traction from their audience, whether inside or outside of LinkedIn.

Amanda Abella - Sales and Marketing in Today's World: Overcoming Fear and Finding Success

Social Sales Link — Tue, 02 May 2023 13:42:00 +0000

Amanda Abella joins us on this episode to discuss the fear salespeople unconsciously experience surrounding sales and how to overcome it and find success. Salespeople have been at the receiving end of the hate customers feel about being "sold" to, which creates this fear in salespeople to sell. Well, It's time to face your fears and listen to this wonderful conversation between Amanda and the Social Sales Link team. For one, it helps to be curious. Amanda Abella is the Founder and CEO of Make Money Your Honey, and she’s an award-winning content creator, keynote speaker, and business coach specializing in helping business owners activate their persuasion prowess so that they can make more money and live a more affluent life. Amanda helps shift the mindset of her clients from hating sales and marketing to achieving 90% closed rates and closing multiple five-figure deals. Her work has been featured in Forbes, The Huffington Post, Business Insider, Univision, and many more. Amanda is also giving free access to her Sales Script to assist you in turning social media followers into buyers. Learn more about Amanda by visiting her website, www.amandaabella.com, and connect with her on LinkedIn and Twitter.

Five Steps to Get Engagement from Your LinkedIn

Social Sales Link — Thu, 27 Apr 2023 23:44:00 +0000

Did you know 90-99% of social media users are lurkers? In this episode, our resident hosts, the LinkedIn Sherpa Bob Woods, and LinkedIn Whisperer Brynne Tillman, discuss why having lurkers who remain as lurkers is a problem for salespeople and also provide tips on how to transform them into engagers. Lurkers are those people who don't engage and prefer to consume content passively - only watching their feeds instead of posting their own content or publicly engaging with other LinkedIn users. For salespeople, having a silent audience can be difficult because they don't know who they are and hence cannot start a conversation with them. You don't want to skip listening to this conversation if you're a professional who uses content daily to attract prospects to your brand.

Katrina Sawa - Maximizing Sales Through Systematized Customer Journey and Strategic Networking

Social Sales Link — Tue, 25 Apr 2023 10:00:00 +0000

Katrina Sawa joins the Social Sales Link Team to share the different strategies people in sales can implement to systematize two of the most important stages in sales - the customer journey and networking - helping you work less and make more money. Katrina is an award-winning international speaker and 12-time international best-selling author. As the CEO and coach of JumpstartYourBizNow.com, she helps entrepreneurs jumpstart their businesses by finding opportunities to monetize the things they love and are passionate about. With her expertise, you would want to tune in on this episode and discover how to set the stage for your customers to know, like, and trust your brand enough to start a sales conversation. You can also connect and follow Katrina on LinkedIn and Twitter to learn more about her and visit her website at www.bauthenticinc.com.

Social Selling is Dead, Long Live Cold Calling

Social Sales Link — Thu, 20 Apr 2023 13:36:00 +0000

Is social selling dead? Like everything else under the sun, the new gets old, and the old becomes new. Cold Calling is in its redemption arc era, and we're here to discuss with Gunnar Hood the reason why every salesperson should go back to Cold Calling. Make sure to listen until the end because we're revealing 8 shocking things about social selling that many have forgotten, and that's why some people are starting to go back to Cold Calling.

Linda Cain Scaling Your Business with Personalized Events and Upselling

Social Sales Link — Tue, 18 Apr 2023 10:04:00 +0000

Linda Cain joins us on this episode to discuss the benefits of using personalized events to scale your business faster. Tune in as she also shares effective upselling strategies that fit the audience you want to attract and earn their trust. As an industry coach who helps enhance your clients' life/careers/businesses, events can put you at the forefront of your community and build personal relationships with them, even with those who might not know about you. Linda Cain is the Founder & Owner of Blu Diamond Enterprises LLC. For over 25 years, Linda has had a diverse background in planning domestic and international events. She knows all the right people to connect with and is behind many transformational and coaching events in the industry. Mapping out your full event-driven business strategy is Linda's zone of genius to help her clients be more profitable. Listen in on this episode and learn new things from her about personalized events! Like how you should only offer free events for lead gen, whether seat deposits are effective, and much more! If you want to hear more from Linda, you can connect with her on LinkedIn and Instagram and visit her website at www.eventsbybludiamond.com. And to help you leverage personalized events, she has an Event Success Assessment questionnaire you can answer to help you

New (and Great!) LinkedIn Features for 2023 So Far

Social Sales Link — Thu, 13 Apr 2023 10:15:00 +0000

As a social seller, it's important to be up to date with the latest changes on LinkedIn to ensure you're leveraging all the tools to help you succeed at social selling. Just this January, there have been over 20 new LinkedIn features or updates, and we understand it takes a lot of work to know them all. So in this episode, we'll help you be up to speed by sharing Five new LinkedIn features that are specifically helpful for social selling, including a feature that can help position you as a thought leader in certain topics you choose to engage with. Tune in now to this conversation! And if you want the latest updates on new LinkedIn as soon as they roll out, we highly recommend you bookmark this link in your browser socialsaleslink.com/newlinkedin. Our good friend, Kevin D. Turner, tracks all the LinkedIn changes for us and puts them on that page. Not all heroes wear capes. Another fast way to learn of these changes is to check out the hashtag #NewLinkedInFeatures on LinkedIn. There's no gatekeeping here, so if anything new comes up on LinkedIn, know that we'll use that hashtag in our post.

Colin Coggins & Garrett Brown - Redefining Sales for Entrepreneurs and Future Leaders

Social Sales Link — Wed, 12 Apr 2023 03:44:00 +0000

Colin Coggins and Garrett Brown join us on this episode to destroy the preconceived notion of what selling is and help redefine what it really is, as it should, for the people in sales, the entrepreneurs, and future leaders who want to do it right. But before listening to this episode, answer these two questions first and hold on to your answers: 1. What do you think of when you hear the word salesperson? 2. Who do you think of when you think of the greatest salesperson on the planet, dead or alive? By the end of this episode, go back to your answer and check if you still think the same or if it has changed. Colin Coggins & Garrett Brown are authors, speakers, and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class that created the sales mindset for entrepreneurs at the University of Southern California's Marshall School of Business. They are also co-founders of Agency 18, a firm that helps mission-driven companies adopt the unsold mindset, which is also the name of the book they just published, "The Unsold Mindset." Tune in now on this episode, and get ready to redefine our sales mindset. You can also follow and connect with our guests on social to learn more about them. Colin Coggins: LinkedIn Garrett Brown: LinkedIn and Twitter

LinkedIn Activities You Need to Use the Mobile App For (and 1 You Can’t)

Social Sales Link — Thu, 06 Apr 2023 11:05:00 +0000

Did you know? Your prospects and the people you want to connect with are probably using LinkedIn through their smartphones. According to the latest numbers, Approximately 57% of users access LinkedIn via the mobile app. If you haven't fully explored LinkedIn mobile, you're probably missing out on great social selling opportunities. But don't fret. That's why we're here! In this episode, Brynne Tillman and Bob Woods will share with you the 4 features that you can only find on the LinkedIn mobile app and how you should leverage it. And there's more. You'll also learn a crucial feature that's not on LinkedIn's mobile version but is only available on desktop. This desktop feature allows you to respond to connection requests that don't have a message with them - you never know, that person could have connected with you because your networking partner told them to. And you don't want to decline that request accidentally. So tap the play button at the top of this page, and listen to this episode now!

Carson Heady & Jason Fry - Healthy Sales Leader

Social Sales Link — Tue, 04 Apr 2023 10:39:00 +0000

Carson Heady & Coach Jason Fry join the Social Sales Link team on this episode to discuss a crucial topic that many people in leadership positions tend to put last - becoming a healthy sales leader. According to a survey by Jason and his company, 200 educators say they only feel the energy to do their best 60% of the time. That’s like saying that most days, they don’t have the energy to give their 100%. And in the sales industry, where showing up and building relationships is crucial to getting more sales, 60% is a failing mark. Carson Heady is an award-winning author on sales and social selling by day and the Managing Director of Health Solutions at Microsoft. Grab a copy of his books “Salesman on Fire” and the “Birth of Salesman,” available now on Amazon. Our other special guest is Jason Fry, a performance coach helping sales leaders improve their impact by focusing on their health, both mental and physical. Tune in on this special episode and learn from Carson and Jason about the life-changing benefits that becoming a healthy sales leader can do to your career, your personal life, and the life of the team and customers relying on you showing up. Connect with Carson Head on social: LinkedIn & Twitter Connect with Jason Fry on social: LinkedIn & Twitter Or visit Jason’s websites at https://www.coachjfry.com/healthysalesleader and coachjfry.com/the-healthyleader.

11 Ways to Leverage Curated Content on LinkedIn

Social Sales Link — Thu, 30 Mar 2023 10:22:00 +0000

We said what we said. Sometimes curating content is better than creating original content, especially for social selling! Suppose you or your company have the time and resources to create original content, and you send it to many people on LinkedIn to start a conversation. And the reality strikes, they don't respond because, more often than not, many people on LinkedIn will see your original content as another pitch. On the other hand, sending them curated content from reputable sources or influencers they're already following can get you a different, more positive reaction. So how do you successfully leverage curated content for social selling? On this episode of Making Sales Social Live, our resident hosts, Brynne Tillman and Bob Woods, break down 11 ways for you to leverage curated content to start more conversations, including how to incorporate ChatGPT in this strategy. So tune in, get ready to focus, and discover how to do social selling wisely using curated content. Want a summarized version of these tips? We got you! We prepared an eBook that covers all 11 Ways to Use Curated Content to Start Sales Conversations. Visit socialsaleslink.com/curatedcontent and bookmark it in your browser!

Colleen Stanley - The Importance of Empathy and Emotional Intelligence in Sales Leadership

Social Sales Link — Tue, 28 Mar 2023 10:08:00 +0000

Colleen Stanley joins us on this episode to discuss how empathy and emotional intelligence can help sales leaders inspire and instill the same skills (empathy and emotional intelligence) into their teams to help them succeed. Empathy is a soft skill that bridges the gap between knowing and doing. As a sales leader, that's a skill you want your team to have so they can pay attention to the needs of today's easily distracted society. Colleen Stanley is the author of two successful books, "Emotional Intelligence for Sales Success" and "Emotional Intelligence for Leadership for Sales Leadership." She's a sales expert in emotional intelligence & sales and sales leadership. Tune in on this episode as Colleen shares sample pre-works and discovery questions to equip your team and help transform them into empathetic salespeople. Learn more about Colleen Stanley by visiting her website: www.colleenstanley.com and www.salesleadershipdevelopment.com. Also, don’t forget to connect with Colleen on LinkedIn and on Twitter.

Apps for Linkedin Every Social Seller Needs

Social Sales Link — Thu, 23 Mar 2023 10:17:00 +0000

As Social Sellers, you've always been told that you must be equipped with the right skills and tools to succeed at social selling. We've covered some of them in our past episodes. For this conversation with Brynne Tillman and Bob Woods, they're putting the focus on the Five Social Selling Apps every social seller must own to thrive on LinkedIn. What are the top social selling apps for salespeople? Calendly - for booking meetings Magical Text Expander - for storing message templates Grammarly - for helping you write with confidence Listen Notes - for finding podcast episodes that experts and influencers are featured in and also find topics they're interested in Chat GPT - the hottest tool in the market today that do research and creates content easier and faster Listen now and find out how these five apps should be used for social selling success - the do's and dont's and some PRO TIPS from our experts.

Natasha Miller - From Homeless to Business Success: The Story of Natasha Miller

Social Sales Link — Tue, 21 Mar 2023 10:17:00 +0000

Natasha Miller joins us on this episode to tell us her story of how she went from living in a homeless shelter to being an Award-winning Wall Street Journal Best-Selling Author and a successful Business owner. Hearing personal stories from fellow entrepreneurs, especially those who have made it big, is not only to help inspire you but also a great way to educate yourself about what you need to have - mindset, skills, tools - to make it. As we mentioned, Natasha Miller is an award-winning bestseller. Not only that, but she's also a three-time Inc. 5000 entrepreneur and speaker, the CEO of Entire Productions, a go-to event and entertainment production company in San Francisco, whose clients include Apple, Google, and Salesforce, and also runs a program called Memoir Sherpa to help other professionals write, publish and market their own success story. Tune in and get ready to be inspired and motivated to start sharing your own journey. Learn more about Natasha Miller by visiting her website https://natashamiller.com/media/, and don’t forget to follow her on LinkedIn and Twitter. Read her #1 best-seller book: RELENTLESS

7 Ways to Use ChatGPT with LinkedIn

Social Sales Link — Fri, 17 Mar 2023 03:31:00 +0000

OpenAI's ChatGPT has created many opportunities for business owners and other professionals to free up their time from doing extensive research to writing content for practically everything they can think of. But do you really know how to maximize ChatGPT's potential for being a powerful tool for LinkedIn and social selling? Did you know there are 7 ways (currently) that you can use ChatGPT for social selling? In this episode, Brynne and Bob share their discoveries when exploring this cool new toy, from what input to feed to ChatGPT to the do's and don't; they're sharing it all. Another important takeaway from this conversation that you need to listen to closely is how to maintain your authenticity and true voice while using ChatGPT to build relationships on LinkedIn. ChatGPT sounds like a dream come true for many professionals. Still, it can take you in the opposite direction of success when your authenticity is lost because you let AI speak for you. Listen in or read the transcript below and learn how to use ChatGPT responsibly on LinkedIn.

Emma Tessler - Master Your Marketing: How Video Can Revolutionize Your Social Media Strategy

Social Sales Link — Tue, 14 Mar 2023 16:02:00 +0000

Emma Tessler joins Brynne and Bob on this episode to discuss the biggest trend in social media marketing today - and that is VIDEO. It is a misconception that TikTok, Instagram Reels, and other short-form video content are not for highly corporate industries, such as B2B and B2C companies that fall under finance, banking, and mortgages. The reality is video is being pushed by social media platforms more and more because of its impact on users. If your content strategy is not video first, it's time to reevaluate. Emma Tessler is the Founder and CEO of Ninety Five Media, a woman-run digital marketing agency that builds results-driven digital marketing strategies for scaling brands. Emma and her team help their clients connect with their ideal clients, build community, and convert audiences to customers. Listen to this episode and learn how to begin leveraging short-form video that converts.

Use Social Selling to Drive Customer Loyalty & Repeat Business

Social Sales Link — Thu, 09 Mar 2023 10:10:00 +0000

Social selling is not just for prospecting! In this episode, Brynne and Bob discuss how social selling can be used after a successful sale to boost customer loyalty and repeat business. There are many benefits in nurturing relationships with your customers (present and past) using social selling. Some of them are opening more business opportunities for internal and external referrals and repeat business with them. So listen in and discover the seven things you can do on LinkedIn to stay on top of the mind of your customers, make them feel valued, and take your relationship to the next level.

Patty Block - The SNAP System: Attracting the Right Fit Clients, Strategies and Roadblocks for Women Business Owners

Social Sales Link — Tue, 07 Mar 2023 10:18:00 +0000

Patty Block graces us in this episode to reveal shocking truths about finding the right clients using the SNAP system she created. Let's face it many business owners and salespeople come across clients/prospects who drain you of your patience and resources. It's time to put a stop to that bad cycle. In this episode, we'll help you address the things you're currently doing that are preventing you from finding the right fit clients. Here's a hint: your current pricing might be attracting the wrong clients to your business. Patty Block is the Founder & President of The Block Group Inc. She's a business advisor and one of the most innovative pricing experts in the industry. For decades she has empowered women business owners to turn up their power to price, sell, and run their businesses on their own terms. On this episode, The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa Bob Woods have given us front-row seats to amazing insights from Patty's book: "Your Hidden Advantage: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue." Tune in closely and learn how to apply to your advantage the SNAP system mentioned in her book.

You’re Just 11 Items Away from a Great LinkedIn Profile

Social Sales Link — Fri, 03 Mar 2023 04:50:00 +0000

In just a few steps, our resident hosts Brynne and Bob will help you create a value-centric profile for your buyers! If you are in sales, whether you're leveraging social selling or not, your LinkedIn profile is foundational for anything you do in your job. This is because everything you do on that platform is designed to direct people to your LinkedIn profile. So tune in on this episode and listen closely as you'll be walked through exactly "what" you need to update on your LinkedIn profile and "how" to do each one—you won't be left guessing anything.

TeeJ Mercer - The Art of Newsjacking and Showing Up with SPUNK in Media Interviews

Social Sales Link — Tue, 28 Feb 2023 15:40:00 +0000

TeeJ Mercer joins the Social Sales Link team to give us the inside scoop on the biggest secret to getting booked in the media. If you're a thought leader, book author, coach, or sales professional whose clientele are C-Suit executives, being featured in renowned media outlets adds instant credibility to your personal brand, and knowing how to sell your expertise to producers of these big shows and websites is a must. TeeJ Mercer has spent nearly 30 years as a TV editor and producer in Hollywood. She's the Chief Noisemaker and CEO of Media Mavericks Academy and teaches authors, experts, speakers, and entrepreneurs how to book themselves on outlets like ABC, CBS, Fox, and NBC without a publicist and without being a celebrity. Yes, you read right. Mercer has worked on several shows and movies, which may even be one of your favorites. Tune in on this episode to learn how to leverage Newsjacking and what it means to show up to talk the walk.

Rolling Out Social Selling for Your Sales Team, Part 2

Social Sales Link — Thu, 23 Feb 2023 12:12:00 +0000

We're continuing the conversation about Rolling Out Social Selling for Your Sales Team. Previously, we discussed the importance of correctly rolling out LinkedIn and social selling to your sales team, and we also introduced the first 4 crucial steps to proper social selling rollout. In this episode, you'll discover the final four stages to ensuring your sales team is set up for success when using LinkedIn and social selling to fill their pipelines and grow your company's revenue. Another reason to tune in on this episode is that Brynne and Bob are also sharing our accompanying guide that you can use to launch your company's own social selling program. You can listen to part 1 of this mini series by clicking the link here. Links to any sources - N/A socialsaleslink.com/rollout socialsaleslink.com/magical socialsaleslink.com/day

Richard van der Blom - Unlocking LinkedIn’s Algorithm

Social Sales Link — Tue, 21 Feb 2023 10:07:00 +0000

Digital Strategies to Grow Your Business Richard van der Blom joins us on this episode to discuss LinkedIn algorithm. We also ask him about his findings that tell us the best time to post on LinkedIn, the best post length, and what activity helps keep your post on the LinkedIn algorithm's good side. If you've been posting on LinkedIn constantly but are not getting the results you want, Richard can help shed light on what you may be doing wrong (or what's missing). Richard is one of the top social selling experts known for his eye-opening algorithm reports and brilliant customization of sales and LinkedIn and social selling training. Each year, his company publishes an algorithm report so well executed that the people at LinkedIn acknowledge and are impressed by it! In this episode, you'll hear about the 2022 edition of his algorithm report and how it affects your 2023 LinkedIn and social selling efforts. So tune in closely!

Rolling Out Social Selling for Your Sales Team

Social Sales Link — Thu, 16 Feb 2023 12:43:00 +0000

Many sales leaders look at LinkedIn and social selling and think, "Yeah, that's for my team and me." That's a good start! But there's more to it than wanting to do social selling. Especially when you're in corporate, there will be some prerequisites. If you find yourself in this position of wanting your team to leverage LinkedIn and social selling successfully, this episode is for you! LinkedIn Whisperer Brynne Tilleman and LinkedIn Sherpa Bob Woods are giving away their social selling rollout step-by-step guide. Tune in as they'll also share a workbook you can use to roll out LinkedIn and social selling to your team. Plus, tips on how to get that all-important stamp of approval from corporate leadership.

Dawn Apuan - Copywriting Can Make or Break Your Business

Social Sales Link — Tue, 14 Feb 2023 10:18:00 +0000

Dawn Apuan, an expert copywriter and funnel strategist, joins the Social Sales Link team to discuss the science and art of copywriting and how to use it in a sales funnel for customers to know, like, and trust you. Dawn has helped entrepreneurs make more money by crafting compelling copies that can sell even their most expensive offers with ease. In today's time, copywriting is what guides people to make decisions on how to interact with your brand—not just buying, but subscribing to your newsletters, downloading your latest eBook, following you on social media, connecting with you to start a conversation, and so forth. In this episode, Dawn talks about the psychology behind it and how copywriting can help you serve your customers better and ultimately help you close more deals.

7 Content Types for the Buyers’ Journey

Social Sales Link — Thu, 09 Feb 2023 11:30:00 +0000

In this episode, the Social Sales Link team will be taking a deep dive into CONTENT. Not just any content but the different types that salespeople need for each buying stage of a buyer, a.k.a. your future client. Listen in as our resident hosts, Brynne Tillman and Bob Woods, break down three types of content for selling: top-of-the-funnel content, mid-funnel content, and the end-of-the-sales cycle content—what they are, and how they are implemented for success. If you're curious, you have to listen to learn more.

Michelle Mazur - Finding Your “3 Word Rebellion”

Social Sales Link — Tue, 07 Feb 2023 10:08:00 +0000

Michelle Mazur, Ph.D., a communication strategist and brand messaging expert, joins our Social Sales Link Team to help you find your 3 Word Rebellion—a method that Michelle created to make it possible for aspiring thought leaders and entrepreneurs to find their one-of-a-kind message. Your one-of-a-kind message is your core message that you can use to build all your other messages around, helping grow your business and make a real difference. In the 3 World Rebellion, which is also a must-read book, your core message is what will position you in the industry, and make other people take action, spread your word, and even start a movement. So how do you find yours? Listen in to find out!

Are You Being Catfished on LinkedIn

Social Sales Link — Thu, 02 Feb 2023 10:06:00 +0000

On this episode of Making Sales Social Live, LinkedIn Whisperer Brynne Tillman and LinkedIn Sherpa Bob Woods tackle a crucial topic: How to Spot a Fake LinkedIn Profile or a LinkedIn Catfish. The number of LinkedIn profiles connected to automation or (worse yet) identity theft is growing. Learn how to protect yourself. Listen to this episode and discover five identifying factors of a LinkedIn catfish that will help you outsmart and avoid them.

Rahti Gorfien - Turning Your Creativity and Passion Into Business

Social Sales Link — Tue, 31 Jan 2023 10:08:00 +0000

Find a job that makes you happy, and you'll never have to work again. But for creatives who are good at what they do (and love being creative), one of the bridges they need to cross is learning how to monetize their passion and leave their current job. Rahti Gorfien, the founder of Creative Calling Coaching, joins us on this episode of the Making Sales Social podcast to share her genius and teach us how to make that shift. Rahti works with creatives to be successful entrepreneurs using their artistic ability. She also guides people who have Attention Deficit Disorder (ADD) to hone in on their skills and make a living doing what they love the most. Tune in and discover how to turn your creativity and passion into a business.

Put LinkedIn to Work for Your In-Person Networking

Social Sales Link — Thu, 26 Jan 2023 10:12:00 +0000

In-person networking is back! If you want to brush up on your networking skills, this is the conversation you want to be listening to. Brynne Tillman, the LinkedIn Whisperer, and LinkedIn Sherpa Bob Woods focus on what to do before, during, and after an in-person networking event. Learn how to integrate LinkedIn into your strategy to develop relationships with potential clients and allied partners. How many times have you heard someone promise to stay in touch but never follow through? Some people have the habit of putting in a lot of effort before and during an in-person networking event but then falling short on what to do afterward. To maintain momentum, listen in and put Brynne and Bob's LinkedIn strategy into action.

Janice Porter - Stop Being Too “Corporate” Be Natural, Show Your Personality to Build Relationships and See the Result

Social Sales Link — Tue, 24 Jan 2023 10:11:00 +0000

Janice Porter joins our host Brynne Tillman to share the hybrid of online and offline methods she uses to create and nurture stronger relationships with prospects that are beyond digital. Janice is the founder of Janice Porter & Associates. She's a Relationship Marketing Consultant, a LinkedIn Trainer, a Client Retention Specialist, and the author of "Create Business Relationships that Last & Close More Sales." By her titles, it is evident that Porter is an expert in building and maintaining relationships in the business industry. Using digital to find the right people to connect with is only the first step in creating relationships. Building one that lasts requires a more natural approach. People remember the little details you remember about them. It shows that you're really interested in who they are and what they do without coming too salesy or too corporate.

Leveraging LinkedIn Company Pages to Grow Your Brand

Social Sales Link — Thu, 19 Jan 2023 10:05:00 +0000

Utilizing all the features of your LinkedIn company page can help build a strong, memorable brand and reach more prospects. It is true not only for small and big businesses but also for solopreneurs! Interested in learning all the best practices for managing a successful LinkedIn page? Brynne Tillman, the LinkedIn Whisperer, and Bob Woods, the LinkedIn Sherpa, are here to teach you LinkedIn page strategies that will help you draw more eyeballs to your products and services and, eventually, generate more money!

Walter Crosby - Critical Mistakes CEOs Make With Their Sales Organization

Social Sales Link — Tue, 17 Jan 2023 13:43:00 +0000

Author, podcaster, and CEO of Helix Sales Development, Walter Crosby joins our resident host Bob Woods to share some of the critical mistakes CEOs make with their sales organization that stops the company from scaling. Listen and understand what kind of culture an organization should have to stop the right people from living and what you should do as a CEO when your company is in a situation where you need to “tighten the belt.” Making a decision is difficult, especially during a recession. Don’t base your decision based on a “gut” feel. Look at data, Look at the rearview mirror, know what worked in the past and what didn’t work, and as you do that make sure to look at yourself in the mirror too, maybe there’s something that you need to improve in yourself as well.

7 Places To Help Inspire Your LinkedIn Content

Social Sales Link — Thu, 12 Jan 2023 10:08:00 +0000

Our resident hosts, Brynne Tillman and Bob Woods share seven places where you can get ideas and derive inspiration for creating your LinkedIn content. Discover the five elements your content should have to position yourself successfully as a thought leader in your industry. Leveraging LinkedIn for Social Selling is vital to all business development professionals. Much of our business comes from client referrals and networking partners. But it’s content that helps to attract, teach, engage and nurture new and existing connections, which helps convert them to conversations. Yet many people struggle to find inspiration and material for their content. In this episode of Making Sales Social LIVE, we’ll teach you where to get that inspiration. Some of them might surprise you, too!

Kevin D. Turner - The Difference Between Personal Blanding™ vs Personal Branding

Social Sales Link — Tue, 10 Jan 2023 10:05:00 +0000

Kevin D. Turner, a career coach and managing partner of TNT brand strategist joins our resident host Bob Woods to teach us the difference between personal Blanding™ vs personal branding and why we should stop personal Blanding™. Listen as he shared how we can build personal branding the right way. There are things in our career history that we have done but we don't want to be known for. Know how you want to move forward and where you're going, not what you've done, and start building your personal branding. Discover the one thing that you can do right now to really take full advantage of LinkedIn and start building that relationship. You can reach out to him directly by sending him an email or connecting with him on LinkedIn. You can also follow him on Twitter.

10 LinkedIn Activities for 2023

Social Sales Link — Thu, 05 Jan 2023 13:40:00 +0000

Resident hosts Brynne Tillman and Bob Woods will start to assess and reassess how we should use LinkedIn for social selling and sales activity for 2023. Listen as they share 10 LinkedIn Activities we all should be doing for 2023 to get more conversations started.

Simon Severino - Double Your Revenue in 90 Days

Social Sales Link — Wed, 04 Jan 2023 08:54:00 +0000

Simon Severino, the Author of "Strategy Sprints" also a TEDx speaker, a contributor to Forbes and Entrepreneur Magazine, and a member of the Silicon Valley Blockchain Society join the Social Sales Link team with his brilliant insights and strategies on how to double your revenue in 90 Days. It's much easier than it sounds so make sure to have a pen or be “note” ready because he’ll go through it step by step. Listen as he shares how you can get out of the weeds by building three critical habits in your business and why it’s critical for you to identify your energy and time suckers. Yes, we all have them! Visit Simon’s website and download the tools that he talked about at https://www.strategysprints.com/.

Brynne and Gunnar's 2023 LinkedIn Resolutions

Social Sales Link — Thu, 29 Dec 2022 13:12:00 +0000

Our host Brynne Tillman is joined by Gunnar Hood to talk about what worked in 2022 and what didn't work in 2022 and the improvements that we should implement for 2023. They will also share their LinkedIn New Year’s Resolutions. Listen and start writing down your own New Year’s Resolutions. It is important to have a plan that you can confidently manage and be consistent because it's that repetition over a period of time that's going to generate those results.

Best of Masterclass

Social Sales Link — Tue, 27 Dec 2022 10:07:00 +0000

The Social Sales Link team brings you some of the best Masterclass sessions they’ve held throughout 2022. Listen as they discuss highlights from those episodes and help you prepare for the year ahead.

The Power in Social Proximity

Social Sales Link — Fri, 23 Dec 2022 11:56:00 +0000

Listen as our Hosts, Brynne Tillman and Bob Woods as they share their own experiences about the importance of social proximity and how this will be our pathway to get to our targeted buyers. Discover the magic of social proximity and how to enter the ecosphere of your buyer, decision maker, or targeted audience at a high level of credibility because it came through a shared connection.

Making Sales Social Special End-of-Year Episode

Social Sales Link — Tue, 20 Dec 2022 22:43:00 +0000

Social Sales Link’s Bob Woods goes over some of the highlights from the Making Sales Social Live interview series of 2022. You’ll listen to impactful insights from guests Bob Burg, Harry Spaight, Bill Zipp, Kay Miller, Brent Adamson, Husam Jandal, and Nikki Rausch. You can access the full individual interviews with all of these inspiring professionals in the library of the podcast platform that you’re currently on.

The LinkedIn Algorithm, Revisited

Social Sales Link — Thu, 15 Dec 2022 10:15:00 +0000

Join The LinkedIn Whisperer Brynne Tillman as she teams up with special guest Gunnar Hood to discuss some of the significant changes in LinkedIn’s algorithm and how they could affect your social selling efforts on LinkedIn. What they will be talking about in particular, is Richard van der Blom’s much-awaited algorithm report, where he examined over 9,500 posts from more than 200 different members from 30 different countries, not to mention over 1,100 hours devoted to the research! Listen as Brynne and Gunnar breeze their way through 20 of Richard’s tips, based on the results of the report, that you can use to improve your own LinkedIn campaign.

Jeb Blount - Get Right With Reality

Social Sales Link — Tue, 13 Dec 2022 10:26:00 +0000

Sales Gravy CEO Jeb Blount joins the Social Sales Link team to talk about how to effectively sell in a crisis. Listen as he shares the importance of shifting your mindset in preparation for an upcoming crisis and what two qualities in a salesperson would be the most significant in order to withstand a challenging situation. Jeb also discusses how sales professionals can protect their “turf” in a crisis and maintain both new and existing relationships during an economic downturn. Visit Jeb’s website at http://www.jebblount.com/. You can also check out his company at http://www.salesgravy.com/. Don’t forget to connect with Jeb on LinkedIn and follow him on Twitter.

Top 10 Sales Books to Buy on Cyber Monday

Social Sales Link — Thu, 08 Dec 2022 12:36:00 +0000

Everybody Writes https://www.amazon.com/Everybody-Writes-Improved-Go-Ridiculously/dp/1119854164/ref=sr_1_1?crid=F781MWTEMKZV&keywords=everybody+writes&qid=1669656060&sprefix=everybody+writes%2Caps%2C100&sr=8-1

Gap Selling https://www.amazon.com/Gap-Selling-Problem-Centric-Everything-Relationships/dp/1732891028/ref=sr_1_1?crid=2YDPERVW4P6T3&keywords=gap+selling&qid=1669656145&sprefix=ga+pselling%2Caps%2C102&sr=8-1

Uncopyable Sales Secrets

https://www.amazon.com/Uncopyable-Sales-Secrets-Advantage-Competition/dp/1640953639/ref=sr_1_1?crid=28JPTG7KNY6FO&keywords=uncopyable+sales+secrets&qid=1669656175&sprefix=uncopyable+sales+secrets%2Caps%2C80&sr=8-1

Cigars, Whiskey and Winning https://www.amazon.com/Cigars-Whiskey-Winning-Leadership-Lessons/dp/0735201633/ref=sr_1_1?crid=98129OYJGOJA&keywords=Cigars+whiskey+Leadership+lessons&qid=1669656217&sprefix=cigars+whiskey+leadership+lessons+%2Caps%2C108&sr=8-1

The Challenger Sale

https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355/ref=sr_1_1?crid=2ZDZFQS50B608&keywords=The+Challenger+sales&qid=1669656260&sprefix=the+challenger+sales%2Caps%2C105&sr=8-1

Endless Referrals

https://www.amazon.com/Endless-Referrals-Third-Bob-Burg/dp/0071462074/ref=sr_1_1?crid=3URSJLYSSFNBF&keywords=endless+referrals&qid=1669656281&sprefix=endless+refe%2Caps%2C854&sr=8-1

Go-Givers Sell More https://www.amazon.com/s?k=go+givers+sell+more&crid=34LBHI4NRYPC9&sprefix=Go+givers+sell+more%2Caps%2C960&ref=nb_sb_ss_ts-doa-p_1_19

Masters of Scale https://www.amazon.com/Masters-Scale-Surprising-Successful-Entrepreneurs/dp/0593239083

Whale Hunting https://www.amazon.com/Whale-Hunting-Sales-Transform-Company-ebook/dp/B0011UEE6O

Little Black Book of Connections https://www.amazon.com/Little-Black-Book-Connections-Relationships/dp/B002GPFJ4Y/ref=sr_1_1?crid=MC14AJK4CSX2&keywords=little+black+book+of+connections&qid=1669656552&sprefix=little+black+book+of+%2Caps%2C1115&sr=8-1

Do It Marketing https://www.amazon.com/Do-It-Marketing-David-Newman-audiobook/dp/B00DD5EBP4/ref=sr_1_2?keywords=david+Newman&qid=1669657912&sr=8-2

Small List Big Results https://www.amazon.com/Small-List-Big-Results-Successful/dp/1513689363/ref=sr_1_1?crid=2530X1VKSD9C8&keywords=Robbie+Samuels&qid=1669658039&s=audible&sprefix=robbie+sam%2Caudible%2C747&sr=1-1-catcorr

Jeff Rogers - Stop Working, Start Playing

Social Sales Link — Tue, 06 Dec 2022 23:49:00 +0000

Professional corporate emcee, best-selling author, and award-winning creative director Jeff Rogers joins our resident host Bob Woods to share why it’s important to enter into a playmaker mindset and how impactful it was for him to lose his sense of fear and gain a sense of play. Listen as Jeff discusses why for him, making sales social is primarily about establishing the same genuine connection you make in person when utilizing social media. Discover how improvisation and innovation can help make the first step easy for your prospects and why you should lower the stakes to raise your game. Visit Jeff’s website to learn more about him and what he does. You can also connect with him on LinkedIn and on Twitter. Don’t forget to grab a copy of Jeff’s book entitled, The PlayMaker Mindset: A Radically Fun Way To Build a Culture of Teamwork and Instant Innovation.

10 Thanksgiving Gratitude Tips

Social Sales Link — Thu, 01 Dec 2022 22:30:00 +0000

The Thanksgiving holiday may be over, but the spirit of giving thanks should always be around throughout the year. Let our resident hosts and big-time holiday celebrators Brynne Tillman and Bob Woods show you 10 awesome ways to show your gratitude to your network regardless of the season.

Steve Bruce - If It Looks Too Good to Be True, It Probably Is

Social Sales Link — Tue, 29 Nov 2022 14:11:00 +0000

Renowned Linkedin marketing consultant Steve Bruce joins resident host Brynne Tillman to talk about black hat strategies that are challenging LinkedIn’s regulations. Listen as Steve shares how he spots fake profiles on LinkedIn, from doing a reverse image search on profile photos to checking out the number of connections for possible signs. You can learn more about Steve and what he does by visiting http://www.sbconsulting.com.hk/. You can reach out to him directly by sending him an email or connecting with him on LinkedIn. He also has accounts on Twitter and Instagram that you can follow.

The Ultimate Inbound and Outbound Tool

Social Sales Link — Thu, 24 Nov 2022 23:18:00 +0000

Our beloved hosts Brynne Tillman and Bob Woods delve into using LinkedIn both as an inbound and outbound tool. Join them as they discuss both ends of the equation, which you can then use to take your sales campaign to the next level. Among the things they recommend for the marketing or inbound part is to endlessly curate and share content. Learn about the things you need to think about before going out there and searching for content you can curate and then share. Bob also shares the importance of listening during those discovery calls for clues on what your prospects would likely want to know about. They also point out the advantages of engaging on influencer content to make yourself more visible to your target audience. They also tackle several strategies for the outbound aspect of the social selling equation and among them are three easy-to-follow workflows that can help get those conversations with your prospects.

Christopher Carr - Anything You Can Give to Get, Give

Social Sales Link — Tue, 22 Nov 2022 15:57:00 +0000

Farotech CEO Chris Carr joins The LinkedIn Whisperer Brynne Tillman to share nuggets of social selling wisdom. Find out why he recommends giving anything you can to your prospect, so you can get them to trust you and give you their permission to start a sales conversation with you. Whatever it is you are asked for, give more than that. Tune in as he talks about what it would take to make your sales social. To him it’s earning the right to be heard and bridging that gap, to bring that connection between you and your prospect closer than when you first started to interact, and eventually, to ask for the right to be heard. He also discusses the importance of using the right language when your prospect finally gives you that right to be heard. The key, according to Chris, is to take that pressure of having to make a decision, and instead, be unassuming — to take the time to let the prospect know you are determining whether what you’re offering is actually a good fit. Chris also reminds salespeople to “thank profusely,” and one of the ways to show thanks is through giving. You will also hear Chris talk about his company, a digital marketing agency, and his process when it comes to working with clients. He even shares some pointers to solopreneurs about stepping up their marketing efforts.

10 Steps to B2C Success on LinkedIn

Social Sales Link — Thu, 17 Nov 2022 11:41:00 +0000

Social Sales Link’s Brynne Tillman and Bob Woods delve into a topic that they don’t talk about often but is something that is beneficial to a wide community of business development professionals — business to consumer (B2C) sales. Listen to them discuss ten highly effective steps that can help individuals better establish a successful B2C sales campaign on LinkedIn. 10 Steps to B2C Success on LinkedIn 1. Knowing how B2C works on LinkedIn 2. Shifting your profile from a resume to a resource 3. Identifying referral sources 4. Asking your clients for intros into their other advisors 5. Viewing clients' connections for other people like them 6. Searching clients’ connections for other people who are like them 7. Engaging with local influencer content 8. Connecting with everyone you meet 9. Holding local events and inviting your connections by location 10. Nurturing with content by adding value and education

Matt Rolnick - Leveraging Memorable Events for Better Enagagement

Social Sales Link — Tue, 15 Nov 2022 12:25:00 +0000

Matthew Rolnick, Amazon bestselling author and VP of strategy and innovation at Yaymaker, shares with the Social Sales Link team how to leverage memorable online events for better engagement with employees and teams. For Matthew, it’s all about determining what’s important to employees, asking them for ideas. Learn the types of events you can organize to help salespeople stay motivated, which according to him, does not always have to be complex or paid for. He also believes in healthy competition among teams as long as you set parameters and make it fun with little prizes for the most effective teams. Matthew also shares how he teams up with celebrities to kick off events and speakers to discuss important topics such as diversity, equity, inclusion, and mental health. Learn more about Matthew and his company Yaymaker at http://www.yaymaker.com/. If you have questions or want to get in touch with him, you can email him at mrolnick@yaymaker.com. You may also connect with him on LinkedIn or follow him on Twitter.

Social Selling Levels the Playing Field

Social Sales Link — Thu, 10 Nov 2022 23:37:00 +0000

Social Sales Link’s Brynne Tillman and Bob Woods discuss how social selling levels the playing field in a way that allows any sales professional with a good, authentic message to go toe-to-toe with large companies that have deep pockets to spend on building brand awareness and exposure. Listen as they talk about what it means to be a microinfluencer and what you can do to start attracting your targeted audience, such as having both a personal page and a company page on LinkedIn so you can show up in a meaningful way. Discover what it means to be a resource instead of being seen as too salesy from the get-go, that it’s all about attracting, teaching, and engaging. Make sure to take note of all the excellent tips and strategies Brynne and Bob shared in this episode!

Thomas Ellis - The B.U.D. (Better, Unique, and Desirable) Sales Process

Social Sales Link — Tue, 08 Nov 2022 22:08:00 +0000

Thomas Ellis, the author of B.U.D, The Sales Process That Gets Results, joins The LinkedIn Whisperer Brynne Tillman to talk about the “Better, Unique, and Desirable” process and how it can help you win more clients and build strong relationships with them. Find out why Thomas believes in always making it about the customer and their journey. He recommends taking time to get to know your client and wow them every step of the way. The goal is to make your prospects know that you genuinely have their best interests at heart. Listen as Thomas shares that the difference between persistent follow-up and an annoying one is a conversation that not only follows up but is also adding value. He also talks about what you can do when a prospect ghosts you despite having a series of great conversations. Lastly, Thomas gives sales professionals the ultimate advice going into 2023, what you should be doing heading into the next year. Tune in to find out! Connect with Thomas on LinkedIn or visit his website at http://www.tellissalescoach.com/ to learn more about what he does. You can also follow him on Twitter.

5 Secrets LinkedIn Doesn’t Want You to Know

Social Sales Link — Fri, 04 Nov 2022 10:17:00 +0000

Our resident hosts Brynne Tillman and Bob Woods uncover five “secrets” LinkedIn would not want its users to know, but you can fully take advantage of. Join them as they share how you can use LinkedIn’s algorithm to make your content visible to a wider audience as soon as you post them and other tweaks you can do to get better engagement. Don’t miss out on all the “secrets” they’ll be exposing if you want to get the most out of LinkedIn, such as which sections of your profile page can offer more than what it is intended for if you know what to do with them.

Alex Sheridan - Turning Your Video Content Into a 24/7 Sales Rep for Your Business

Social Sales Link — Thu, 03 Nov 2022 09:57:00 +0000

Impaxs Founder Alex Sheridan joins the LinkedIn Sherpa Bob Woods to share how you can utilize video content marketing strategies for social selling, which according to Alex is just doing a lot of the same traditional sales activities, but in a social media environment. Listen as he shares the importance of creating video content and why there are still a good number of sales professionals who remain uncomfortable putting themselves out there and making videos. He also discusses with Bob how he separates between social selling and the content creation, personal branding side, pointing out the distinct advantage of being personalized and adding video content to the mix. The good thing about creating video content in 2022 is that you only need your smartphone, Alex says. If you want to level it up, there are affordable accessories available for a salesperson looking to get started. Alex also shares his process and how he manages his time by setting up processes and systems in place, such as creating a content calendar or a content idea bank. Find out why he prefers LinkedIn among social media platforms, especially for B2B sales professionals. He also talks about edutainment and how you can incorporate that into your campaign. Visit Alex’s website at http://www.impaxs.com/. You can also connect with him on LinkedIn or follow him on TikTok.

5 Steps to Become a Micro-Influencer on LinkedIn

Social Sales Link — Thu, 27 Oct 2022 16:48:00 +0000

The Social Sales Link team shares five easy-to-follow steps on how to become a micro-influencer on LinkedIn so you can start attracting an audience of prospects with whom you can start sales conversations with. Let our resident hosts Brynne Tillman and Bob Woods guide you through the journey until you are able to reach the ultimate goal of a micro-influencer, which is to influence your identified group of people.

Kay Miller - The “Win-Win Sales” Philosophy

Social Sales Link — Tue, 25 Oct 2022 12:54:00 +0000

Kay Miller, the author of Uncopyable Sales Secrets, joins the Social Sales Link team to talk about the concept of “win-win sales” and why it’s important to avoid the sales process from becoming adversarial. Listen as Kay expounds on the idea of “win-win,” which according to her is all about understanding clients, their pain or aspiration and authentically wanting to help them truly solve or achieve that. She’ll also talk about knowing and attracting the right customers that you can sell to and make them feel happy about it. Make sure you sit through the entire episode — you’ll be rewarded with an invaluable lesson from Kay about being different and making yourself stand out.

5 Ways to Finish Q4 With a Bang

Social Sales Link — Thu, 20 Oct 2022 22:59:00 +0000

The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa Bob Woods join forces to discuss five LinkedIn tactics that salespeople and business developers need to focus on so they can end 2022 with a bang.

Steve Sims - Showing Up as Yourself

Social Sales Link — Tue, 18 Oct 2022 10:17:00 +0000

The Wizard of Oz of the business building world Steve D Sims joins our resident host, the LinkedIn Whisperer Brynne Tillman, to share how you can build and leverage your relationships to have a maximum impact on your business. Listen to him talk about his strategies when it comes to starting conversations and find out why he was called the real life Wizard of Oz by Entrepreneur Magazine. Tune in as Steve explains why it’s important to know yourself and show up as you are, not as a different person. It’s not about what you look like or sound like, but more about the value you bring to the conversation.

5 Templates to Optimize Your LinkedIn Sales Outreach

Social Sales Link — Thu, 13 Oct 2022 13:55:00 +0000

Our resident hosts Brynne Tillman and Bob Woods share five sales templates that you can use to improve your sales outreach on LinkedIn. They also walk you through the strategies behind the templates and discuss why it’s important to distance yourself from the traditional “sell, sell, sell” mentality to have an effective sales campaign.

Casey Jacox - Win the Relationship, Not the Deal

Social Sales Link — Tue, 11 Oct 2022 10:33:00 +0000

Find out more about Casey and what he does at caseyjacox.com. Grab a copy of his book on Amazon or by checking it out on his website at caseyjacox.com/book.

Want to hear more of his thoughts on life and business? Sign up for his podcast here.

Don’t forget to add Casey on LinkedIn, which according to him is his favorite among all social platforms.

Ten Top Social Sellers We Follow... and Why

Social Sales Link — Thu, 06 Oct 2022 10:04:00 +0000

Andy Foote - https://www.linkedin.com/in/andyfoote/

Richard van der Blom - https://www.linkedin.com/in/richardvanderblom/

Kevin D. Turner - https://www.linkedin.com/in/president/

Beth Granger - https://www.linkedin.com/in/bethgranger/

Joe Apfelbaum - https://www.linkedin.com/in/joeapfelbaum/

Teddy Burriss - https://www.linkedin.com/in/tlburriss/
Sandra Long - https://www.linkedin.com/in/longsandra/

Cher Jones - https://www.linkedin.com/in/itscherjones/

Gunnar Hood - https://www.linkedin.com/in/gunnarhood/

Alex B. Sheridan - https://www.linkedin.com/in/alexbsheridan/

Rich Mulholland - Surprise and Delight: Hacking the Expectation Engine

Social Sales Link — Tue, 04 Oct 2022 11:54:00 +0000

Missing Link Founder Rich Mulholland joins the LinkedIn Whisperer Brynne Tillman to talk about how presenters can engage and activate their audiences. Hear Rich talk about what making sales social means to him and how he has applied that definition to how he handles his clients so a pathway is paved for another customer. Learn what bad presenters do wrong and what you can do instead to get that ovation. Rich also shares the mechanics behind the peak-end theory, where it’s not just about the content but also the delivery of your presentation. He also discusses the differences between presenting to a live audience and presenting on Zoom, as well as the importance of properly managing human attention. Visit Rich’s website at getrich.af or learn more about his company at http://ineedmissinglink.com/. You can also follow him on Twitter or subscribe to his Youtube channel getrich.af/YouTube for lessons and training. Lastly, add Rich to your LinkedIn network, his favorite among all social networks, through this link here.

How to Grow a Following of Your LinkedIn (Company) Page

Social Sales Link — Thu, 29 Sep 2022 14:31:00 +0000

Our resident hosts Brynne Tillman and Bob Woods set their sights on showing how you can boost your LinkedIn company page’s following. Listen as they share extremely useful tips on how you make the most out of your company page and transform it into a magnet for potential clients. Learn how to assign admins to your page for consistent engagement and utilize various analytics within the page to further boost your sales campaign. Lastly, find out the answer to the question of where to post your content first — your personal page or company page? Brynne and Bob share their two cents on the matter, something worth sticking around to the very end.

Gerry Moran - Don't Cold Connect, Engage With Them First

Social Sales Link — Tue, 27 Sep 2022 14:34:00 +0000

Social media consultant and LinkedIn strategist Gerry Moran joins the Social Sales Link team to share his social selling strategies and tips. Listen as he explains why for him, social selling is about trying to get on your prospect’s radar in the right way so you turn it into a warm call. He also stresses the importance of having a plan and documenting the process, to start with a simple framework. Tune in as Gerry tells Brynne about a common mistake that many salespeople make, which is not knowing when to use the right sales tool at the right time. There’s also what he calls the “drive time social,” which is something salespeople can refer to when they are trying to determine the best time to post, and “triggers,” which are somewhere between 33 and 40 or so, that sales professionals can use to start conversations with their prospects. Find out whether Gerry is part of those LinkedIn sales professionals who believe you should send a connection request with a message or without. Listen through to the very end to hear Gerry’s one tip to new social sellers and (spoiler alert!) it’s all about doing the work. You can send Gerry an email at gerry@marketingthink.com or follow him on Twitter. If you’re on Instagram, you may want to check out the other side of Gerry by following his account on beer and brewery.

Establishing a Productive Daily Routine on LinkedIn

Social Sales Link — Thu, 22 Sep 2022 10:20:00 +0000

The LinkedIn Sherpa Bob Woods and the LinkedIn Whisperer Brynne Tillman walks listeners through establishing a productive daily routine on LinkedIn without feeling overwhelmed by all the features and tools that are readily available on the platform. Don’t miss out on this highly engaging discussion, where our hosts try to prevent sales professionals from being stuck doing random acts of social that does nothing for their sales goals. Learn what to do and not to do every day as well as how much time you should be spending on each task. Brynne and Bob will arm you with various tips and tricks you can apply to your daily LinkedIn activity to boost productivity, and eventually, get more sales conversations.

Joe Apfelbaum - The Riches Are in the Niches, Not in the Pitches

Social Sales Link — Tue, 20 Sep 2022 10:12:00 +0000

Ajax Union CEO Joe Apfelbaum joins The LinkedIn Whisperer Brynne Tillman for an interesting discussion on social selling. Listen as Joe shares why he believes the secret to living is giving and explains why so many people are afraid to share their best ideas. Let his story about how he managed to break free from that scarcity mindset inspire you into sharing your best nuggets of sales wisdom. Learn about various LinkedIn strategies he uses to transform his connections into clients as well as tips on how to turn a no into a referral. Joe also tells Brynne why he thinks making sales social is all about being real and making sales a personal experience. Tune in as Joe imparts to listeners his insights on focusing within and knowing yourself first so you can get people to like you and trust you, which is a key factor in establishing business relationships with them.

Giving and Receiving Recommendations on LinkedIn

Social Sales Link — Thu, 15 Sep 2022 10:54:00 +0000

Our hosts Brynne Tillman and Bob Woods talk about the Recommendations feature on LinkedIn, which according to Bob, is often overlooked by LinkedIn users. Join them as they discuss the big advantages of having recommendations on your profile as well as how to start getting them from people in your network. Together, Brynne and Bob will go over the steps you need to take to get those valuable recommendations and also discuss tips and strategies for those instances where getting a recommendation is not an option.

Husam Jandal - Fish Where the Fish Are

Social Sales Link — Tue, 13 Sep 2022 10:16:00 +0000

Husam Jandal joins the LinkedIn Sherpa Bob Woods to discuss how digital marketing works together with sales from a business standpoint and other ways to bring those two departments together. Learn as they give tips on how to utilize your company’s marketing content and explain why consistency is better than just pumping stuff out all the time. Listen as Husam explains why you don’t have to register on all social media platforms if you’re a social seller and how it’s more effective to be targeted in your sales approach. Visit Husam’s website at HusamJandal.com or go straight to the article he mentioned entitled, Seven Tips You Can Learn From a Fisherman.

5 Ways to Use LinkedIn's Mobile App for Sales Prospecting

Social Sales Link — Thu, 08 Sep 2022 10:12:00 +0000

Our hosts Brynne Tillman and Bob Woods talk about five effective ways to use the LinkedIn mobile app for sales prospecting. Listen as they discuss helpful tips on how to maximize your utilization of various LinkedIn features from Cover Stories to Name Pronunciation and many more. You’ll also discover a feature that’s about to be rolled out that you can use for sales prospecting.

Derek Videll - Authenticity in Sales and Instagram Marketing

Social Sales Link — Tue, 06 Sep 2022 10:06:00 +0000

Socialbamboo.com - https://www.socialbamboo.com/home-page1625860864401

Camtasia - https://www.techsmith.com/video-editor.html

Canva - https://www.canva.com/

InShot - https://inshot.com/

KickoffLabs - https://kickofflabs.com/

socialbamboo.com/freecourse

Turn a Cold Prospect Into a Warm Connection

Social Sales Link — Thu, 01 Sep 2022 10:12:00 +0000

The team at Social Sales Link tackles the philosophy and mindset behind something that all salespeople want — turning cold prospects into warm conversations. Listen as Brynne and Bob stress the importance of bringing value to earn the right to a conversation and detaching yourself from the sale. Discover why you don’t want to have “commission breath” and how it can affect your chances of getting that warm conversation. You’ll also learn why it pays to do everything in your own voice and other strategies you can implement.

Harry Spaight - Selling With Dignity

Social Sales Link — Tue, 30 Aug 2022 14:48:00 +0000

Harry Spaight joins the LinkedIn Sherpa Bob Woods to talk about how people can be dignified with their sales approach and get out of that ABC, or always be closing, mentality. Listen as they discuss whether artificial intelligence can bring dignity to sales and what its role would be in the near future. They also touch on the importance of prioritizing the results and not the metrics, because that’s where the real value in business is. Visit Harry’s website at http://harryspaight.com/ to know more about what he does. You can also reach out to him via email or connect with him on LinkedIn and on Twitter.

Permission-Based Selling on LinkedIn

Social Sales Link — Thu, 25 Aug 2022 22:57:00 +0000

Our beloved hosts Brynne Tillman and Bob Woods are back together to delve into permission-based selling. Listen as they share with the audience why it’s an elevated way of initiating more sales conversations. Stay tuned as they answer various questions from the audience, such as whether it’s okay to use permission-based selling when you’re reaching out for the first time. Hear them discuss tactics on social selling and a particular study they conducted about the effectiveness of having a permission-based sales approach.

John Stopper - The Future of Sales is Social

Social Sales Link — Wed, 24 Aug 2022 01:13:00 +0000

Northstar8 CEO John Stopper has joined The LinkedIn Whisperer Brynne Tillman in an episode about enterprise sales and why according to John, sales leaders have the toughest job in all business. Listen as he explains the trap that sales leaders fall into, which using multiple sales tools but not focusing enough on sales training and sales strategy. Visit John’s website at http://northstar8.comn or send him a message via email: jstopper@northstar8.com. You can reach out to John on LinkedIn and on Twitter.

Engaging With Other People's Content on LinkedIn

Social Sales Link — Thu, 18 Aug 2022 10:20:00 +0000

The one and only LinkedIn Whisperer Brynne Tillman is back again with the LinkedIn Sherpa Bob Woods to teach you the right way of engaging with other people’s content and how this can be a great way to amplify your own voice and reach folks you may not have access to in your own posts. Discover the ability to get more in front of the right people simply by finding and engaging with the right people's content, and the commenters of those content.

Blair Dunkley - “Igniting the Buyer Conversation”

Social Sales Link — Tue, 16 Aug 2022 10:27:00 +0000

Founder of ReWiringTheMind.com and author of “Ultimate Mind Hacking,” Blair Dunkley joins the Social Sales Link team to share with us the result of his research which was morphed into what he calls “mind models.” and discovered that people don't need to be sold. They need to be guided through a buying conversation. Tune in as Blair as he explains to listeners how to start a conversation and the importance of producing value that changes them.

Are Personal Posts on LinkedIn Appropriate?

Social Sales Link — Thu, 11 Aug 2022 22:20:00 +0000

Our hosts Brynne and Bob tackle a highly relevant topic on the “Facebookification” of Linkedin and whether it’s a good thing. Listen as they try to navigate through the tricky conversation of what content to share or not to share on LinkedIn. Find out whether you’re one of those people who tend to overshare and what you can do to ensure you’re only posting what’s beneficial to your professional goals. Learn to find the right balance between oversharing and being overly professional, which are both equally troublesome. Let Brynne and Bob explain the impact of sharing both personal and professional content and how it affects engagement.

Nikki Rausch - Relationship First, Rapport Always

Social Sales Link — Tue, 09 Aug 2022 15:34:00 +0000

Sales Maven Founder and CEO Nikki Rausch joins the Social Sales Link team to introduce us to her five-step sales approach called “the selling staircase,” which also happens to be the title of her book. Tune in as Nikki explains to listeners her perspective on social selling, which is something you do with people, not to them. Find out why Nikki and The LinkedIn Whisperer Brynne Tillman both agree on creating curiosity to entice your targeted audience into continuing the conversation and why according to Nikki, it’s one the most missed step in her selling staircase strategy. Visit Nikki’s website or go straight to that free gift she’s bestowing upon listeners of this podcast episode. You can also connect with her on LinkedIn and on Twitter.

Use LinkedIn Events to Attract Prospects

Social Sales Link — Thu, 04 Aug 2022 15:34:00 +0000

Our hosts Brynne Tillman and Bob Woods are back to discuss LinkedIn Events and how they work. Find out why you should be using this special feature to fill the top of your sales funnel with qualified prospects who are excited to talk to you. Let Brynne and Bob walk you through the steps of creating your own event and discover ways you can market it on LinkedIn.

Brent Adamson - It’s Not What You Sell, It’s How You Sell

Social Sales Link — Wed, 03 Aug 2022 05:41:00 +0000

Brent Adamson joins The LinkedIn Whisperer Brynne Tillman to explain why the best way to stand out from your competitors in the sales industry is by mastering how you sell your product or service. Listen as he explains how the window of opportunity to differentiate your brand from the rest based on your solution is narrowing and how the wide availability of solutions available to consumers is actually leading them to experience what he calls “paralysis of analysis.” Discover what you can do to stay ahead of the “smartness arms race” in an era where customers start to lack confidence in their own ability to make decisions and on behalf of their company due to the overwhelming overflow of information. Learn about the concept of the frame maker and sensemaking, and how these techniques can help you serve customers better by serving as their guide for making sales decisions. Find out why Brent thinks empathy is crucial in making sales social and why some sales professionals fall into the trap of committing what he calls “indiscriminate generosity.” Listen as Brent and Brynne discuss key questions salespeople need to ask themselves: Where are your customers learning? Are you present where that learning is happening? How are you participating in that learning process? (Are you, in fact, helping when that happens?) You can reach out to Brent on LinkedIn and on Twitter. If you want to learn more about Brent and his current work, you may visit the Ecosystems website.

LinkedIn's Providing Services Feature is Essential for Social Sellers

Social Sales Link — Thu, 28 Jul 2022 10:25:00 +0000

Our hosts Brynne Tillman and Bob Woods talk about the feature where you can do your Pitch! Exactly, you read that right. The Providing Services Feature. This feature was just recently rolled out for everyone which is essential for all salespeople and especially social sellers. More excitingly, this feature has been upgraded so that you can now take in requests for your service and you can even reply with a proposal. Listen and learn how you can leverage this feature and start receiving business proposals.

How to Prospect Your Industry Influencers' Followers

Social Sales Link — Thu, 21 Jul 2022 10:55:00 +0000

The LinkedIn Whisperer herself, Brynne Tillman, welcomes Talent Retention Sherpa Steven Farber to an engaging discussion about leveraging influencers on LinkedIn. Tune in as they teach listeners how to find those industry influencers that are attracting your ideal prospects and how to start authentic conversations with their respective followers. Listen as Steven talks about the significance of polls when used the right way and why he thinks it’s a fantastic conversation starter. You’ll also discover how you can utilize polls to find influencers that people on your network are following. Learn how he uses hashtags to uncover posts that he can engage on and that he can eventually use to engage with potential buyers. There are quite a number of valuable insights packed into this episode, so make sure you don’t skip this one! To know more about Steven, you may reach out to him on LinkedIn, Twitter or visit his website. You can also send him an email at steven@heroculture.us.

Bill Zipp - Grow Your Sales Organizations by Discovering Your “Whys”

Social Sales Link — Tue, 19 Jul 2022 15:49:00 +0000

Bill Zipp, the author of "The Ultimate Sales Manager Playbook: Becoming a Successful Sales Leader" is joining the Social Sales Link team for an eye-opening discussion about the importance of knowing your "whys." We are motivated not from the outside in, but from the inside out. Discover formula on how your organization can become a magnet for pulling in other sales reps, especially in this war for talent that all of us are experiencing right now. Visit Bill Zipp's website and you can purchase his book, “The Ultimate Sales Manager Playbook: Becoming a Successful Sales Leader" on Amazon. You can also reach out to him on LinkedIn or watch his Youtube videos.

Leveraging LinkedIn for Referrals

Social Sales Link — Thu, 14 Jul 2022 16:46:00 +0000

The Social Sales Link team is diving into LinkedIn referrals and why it is so valuable for your sales process. Learn about the magic of using filters to find connections of your connections and how you can reach out to them in an easy, warm way. Join Brynne and Bob as they talk about networking partners and why they’re considered one of the best opportunities to engage with people. Learn how and where to find those networking partners and what to say to them when you reach out. Lastly, find out why client referrals are, according to Brynne, the game changer. Listen as she walks listeners through the process of seamlessly incorporating that conversation with your clients by preparing ahead of time.

Patrick Boucousis - Needs Are Why We Buy, Value Is What We Buy

Social Sales Link — Tue, 12 Jul 2022 14:12:00 +0000

The Sales Natural Patrick Boucousis is joining the Social Sales Link team for an eye-opening discussion on trust and value in sales and more specifically, social selling. Listen as Patrick shares the explanation behind the concept of needs and value when it comes to selling and what salespeople should be focusing on first before anything else. Find out what the formula is for growing trust and why you need to focus less on self-interest if you want to make yourself valuable to your prospects. Visit Patrick’s website at http://www.thesalesnatural.com/. You can also reach out to him on LinkedIn or send him an email at Patrick@thesalesnatural.com.

Janice Gordon - The Scale Your Sales Framework

Social Sales Link — Thu, 07 Jul 2022 12:43:00 +0000

The Customer Growth Expert Janice Gordon is joining our hosts Brynne Tillman and Bob Woods to talk about her Scale Your Sales framework and how it has helped companies accelerate their sales by using a customer-centric approach. Listen as Janice shares several mic drop moments about retention, productivity, and attraction, which are the three key elements of Janice’s Scale Your Sales framework. You can reach out to Janice on LinkedIn, send her a tweet on Twitter or visit her business website Scale Your Sales to know more about her proprietary framework on revenue growth.

100% Perfect LinkedIn Sales Features

Social Sales Link — Tue, 05 Jul 2022 10:38:00 +0000

Our hosts, the LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa Bob Woods are celebrating a significant milestone — the 100th episode of the Making Sales Social podcast! Join Brynne and Bob as they treat listeners to a handpicked topic perfect for such a momentous occasion. Find out what five features on LinkedIn they think are just 100% perfect for salespeople using the platform.

Rapid-fire: New Changes to Linkedin’s Sales Navigator

Social Sales Link — Thu, 30 Jun 2022 15:51:00 +0000

Our hosts Brynne and Bob did a rapid-fire session on all the new changes to the LinkedIn Sales Navigator. Find out whether this “LinkedIn on steroids” is the perfect social networking tool for your business as the LinkedIn Whisperer Brynne tackles each of the improvements, such as the new plans, the profile updates, lead search filters, and many more. By the end of this episode, you’ll have everything you need to make that crucial decision for your company on whether to get this amped-up version of LinkedIn.

Robbie Samuels - Developing an Audience Before Establishing an Offer

Social Sales Link — Tue, 28 Jun 2022 16:21:00 +0000

Visit Robbie’s website to know more about what he does as well as SmallListBigResults.com for more details about his book entitled, Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List and also get all the bonus material, which he calls The Big Results Tool Kit.

You may also join Robbie at one of his Virtual Happy Hour events every Friday at 5 P.M. Eastern Time.

If you want to reach Robbie through social media, you can follow him on LinkedIn and Twitter.

Who Knows Your Prospects on LinkedIn

Social Sales Link — Thu, 23 Jun 2022 15:55:00 +0000

The one and only LinkedIn Whisperer Brynne Tillman is back again with the LinkedIn Sherpa Bob Woods to teach you about finding who among your network knows your prospects on LinkedIn through five different yet highly effective methods. Learn how to navigate through those methods in simple, straightforward steps so you can leverage those connections to get into that sought-after initial sales conversation with your prospects.

Phil Gerbyshak - Demystifying LinkedIn Ads in Social Sales

Social Sales Link — Tue, 21 Jun 2022 14:46:00 +0000

Phil Gerbyshak joins the Social Sales Link team to unlock the mystery behind LinkedIn ads and how sales professionals can leverage it to secure more deals. Find out what the best performing ad on LinkedIn is according to Phil and why. He’ll also explain the benefit of LinkedIn ads and whether they’re more effective than other social media ads when it comes to social selling. Tuning in to this episode will also teach you about selecting the right content for your landing page once your target audience clicks your ad and knowing how much to spend on your LinkedIn ads. Visit Phil’s website http://philgerby.com/ or reach out to him through Linkedin, Instagram, or Twitter. You can also communicate with him the old fashioned way (via telephone) at 414-640-7445.

5 Ways to Drive Traffic to Your LinkedIn Content

Social Sales Link — Thu, 16 Jun 2022 12:12:00 +0000

Our hosts Brynne Tillman and Bob Woods talk about driving traffic to your LinkedIn content in five ways. Learn about hashtags and the number that works best with LinkedIn algorithms. Find out the proper way and time to mention someone or a company on a post. You’ll also discover how you can get a particular content to your prospects’ LinkedIn messaging inboxes as well as share additional content with those who bring up specific topics within conversations.

Dan King - Placing Guardrails for Better Sales Decisions

Social Sales Link — Tue, 14 Jun 2022 12:59:00 +0000

Dan King joins the Social Sales Link team to tell listeners about creator CEOs and how he helps them place guardrails to ensure they are making the right sales decisions. Tune in to discover the three-step process Dan uses to direct his clients toward dramatic growth. Listen as he explains why it’s important not to lose track of empathy when it comes to sales interactions and why salespeople have a greater obligation to remember their humanity.

Get Out of LinkedIn Jail (Do Not Pass Go!)

Social Sales Link — Thu, 09 Jun 2022 09:33:00 +0000

Calendly https://calendly.com/

Magical https://www.getmagical.com/

LinkedIn User Agreement https://www.linkedin.com/legal/user-agreement

LinkedIn Help https://www.linkedin.com/help/linkedin?lang=en

LinkedIn Help on Twitter https://twitter.com/linkedinhelp?lang=en

Virginia Muzquiz - The Alchemy of Referrals

Social Sales Link — Tue, 07 Jun 2022 15:27:00 +0000

The Referral Alchemist Virginia Muzquiz joins our hosts to impart her knowledge on utilizing referrals to your advantage. Learn about how she leveraged contribution marketing as well as empathy marketing to achieve her sales goals and why it’s more important for people to know you care than to show them how much you know. Listen as Virginia shares steps on how sales professionals or business owners can grow a network of referral partners without having to give a lot away initially. You’ll learn about how to build avatars for your ideal clients and referral partners to ensure you have a referral group that is aligned with your sales and marketing objectives.

Who To Connect With (and Who Not To) on LinkedIn

Social Sales Link — Thu, 02 Jun 2022 10:53:00 +0000

Our hosts Brynne Tillman and Bob Woods are back to give you the lowdown on who to connect with (and not to connect with) on LinkedIn. Tune in as the LinkedIn Whisperer Brynne shares why it’s crucial to engage on your prospect’s content first before requesting to connect with them. You’ll also learn how to spot LinkedIn accounts using automation to reach out and the right way to respond.

James Lam - Capturing Your Genius by Being Your Authentic Self

Social Sales Link — Tue, 31 May 2022 13:56:00 +0000

Look Ahead Marketing Founder James Lam joins the Social Sales Link team to tell listeners about how he helps entrepreneurs get past that five-figure sales. Discover what it means to “capture your genius” and the difference it makes when you just focus on your authentic self and tell a story straight from your heart. By the end of this episode, James will help you realize the importance of being courageous and removing all the marketing blocks preventing you from realizing the value you provide your clients.

To Follow or Not to Follow (On LinkedIn)

Social Sales Link — Thu, 26 May 2022 11:58:00 +0000

Our beloved hosts Brynne and Bob return to answer a question on the minds of sales professionals looking to leverage LinkedIn for their social selling goals — to follow or not to follow on LinkedIn? Tune in and see them discuss the difference between a follower and a connection, and what perks and benefits come with each. They will also help you navigate through the process of setting up your profile to be in Follow or Creator Mode.

Kimberly Weitkamp - Developing a Personal Approach to Audience Conversion

Social Sales Link — Tue, 24 May 2022 12:43:00 +0000

Marketing strategist Kimberly Weitkamp joins the Social Sales Link team to talk about the effectiveness of using a personal approach to converting your target audience. Listen as she touches on several marketing strategies you can immediately use for your sales campaign, from writing personalized, conversational emails to crafting subject lines that make your email stand out from the rest that’s in your prospect’s inbox. You’ll also discover Kimberly’s “welcome series” and how it can significantly boost your email marketing efforts.

8 Mistakes Sales Pros are Making on LinkedIn

Social Sales Link — Thu, 19 May 2022 13:21:00 +0000

Our hosts Brynne Tillman and Bob Woods take us on another interesting ride into the world of social selling as they tackle eight common mistakes salespeople tend to make on LinkedIn. Learn what engagement strategies you need to be doing instead of committing LinkedIn don’ts such as the “connect and pitch,” the “connect and forget,” the random acts of social, and many more.

Amy Franko - Identifying and Building the Right Relationships as a Modern Seller

Social Sales Link — Tue, 17 May 2022 11:17:00 +0000

Renowned sales leader Amy Franko joins our beloved hosts at Social Sales Link to jump right into the heart of social selling — identifying and building the right relationships as a modern-day seller. Listen as Amy explains what it takes to become a recognizable sales professional in the marketplace and the importance of being considered as a difference-maker.

Quickfire: 10 (!) LinkedIn Profile Tips

Social Sales Link — Thu, 12 May 2022 11:01:00 +0000

The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa embarks on a new and exciting approach of sharing LinkedIn profile tips with listeners — quickfire style! Listen as they go back and forth discussing ten highly useful tips in rapid succession, all so you can get a lot of value in such a short amount of time.

John Livesay - The Sale is in the “Tale”: Selling Effectively Through Storytelling

Social Sales Link — Tue, 10 May 2022 11:41:00 +0000

John Livesay explains to listeners the process of selling effectively through storytelling. Tune in as John shares with us why it’s the best storyteller that gets hired. Learn what various sales problems storytelling can solve and how it can help your prospects remember your pitch, and more importantly, share it with other potential prospects.

How to Convert Lurkers Into Engagers

Social Sales Link — Thu, 05 May 2022 10:59:00 +0000

The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa Bob Woods walk us through how to turn those “lurkers” absorbing all your content aren’t reacting or commenting, into engagers whom we can develop sales relationships and start conversations with. Listen to our hosts as they help you figure out whether you’re putting content that you want to share and not necessarily content that your prospects want to engage on.

Barry Shore - Finding and Choosing Joy in Sales

Social Sales Link — Thu, 05 May 2022 09:06:00 +0000

Featured guest Barry Shore, also known as the Ambassador of Joy, takes listeners on a remarkable and truly inspirational ride through the process of finding and choosing to live in joy no matter the circumstance. Join Barry and the team at Social Sales Link navigate through a plethora of life-changing advice on sales and life in general, from learning about the transformational value of sales to focusing on listening and learning the ability to utilize and leverage silence for your benefit.

LinkedIn Recommendations for Sales

Social Sales Link — Thu, 28 Apr 2022 12:51:00 +0000

Our hosts Brynne and Bob are joining forces yet again to tackle something that isn’t as appreciated as other LinkedIn features — recommendations. Tune in as they guide you through this “social proof” and how it can help you shorten your sales cycle. They’ll also discuss why it’s not just about getting recommendations, but it’s also about giving them out.

Bonnie Habyan - Starting Slow to Connect Meaningfully, Focusing on Bringing Value to Clients

Social Sales Link — Tue, 26 Apr 2022 13:38:00 +0000

Bonnie Habyan joins the Social Sales Link team to share with us the inner workings of social selling from a C-suite perspective. Listen to Bonnie as she stresses the importance of using all the tools available in the social selling toolbox to get to know your clients better, explains why she’s not a fan of cold selling tactics and discusses the power of podcasts in helping her build more connections.

LinkedIn Live and Your Sales Content Strategy

Social Sales Link — Thu, 21 Apr 2022 09:09:00 +0000

Restream https://restream.io/

StreamYard https://streamyard.com/

Socialive https://socialive.us/

Switcher Studio https://www.switcherstudio.com/

Vimeo https://vimeo.com/
Otter.ai https://otter.ai/
Canva https://www.canva.com/
Fiverr https://www.fiverr.com/

DiSC https://www.discprofile.com/what-is-disc

https://socialsaleslink.com/podcasts

https://socialsaleslink.com/library

Patrick Baynes - Using Automation to Work Smarter, Improve Sales Productivity

Social Sales Link — Tue, 19 Apr 2022 11:33:00 +0000

Patrick Baynes joins the team at Social Sales Link to enlighten listeners about marketing automation and how it can help salespeople increase and improve their prospecting efforts. Listen as Patrick talks about “lead surfacing,” “lead scoring,” and “targeted follow-through,” from a marketing automation perspective, and how salespeople can bridge the gap between the moment a prospect reacts to a marketing effort and how they respond.

Writing a Powerful LinkedIn About Summary for Sales Professionals

Social Sales Link — Wed, 13 Apr 2022 15:52:00 +0000

The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa Bob Woods dive into one of the most important sections of a LinkedIn profile — the About section. Tune in as they share how you can create a compelling moment with your audience that converts them from lurkers to engagers. Learn about the value of resonating and creating curiosity as well as teaching profile visitors something new before leading with your solution.

Bob Burg - Building “Know, Like, and Trust” Relationships

Social Sales Link — Tue, 12 Apr 2022 12:37:00 +0000

Our hosts Brynne Tillman and Bob Woods are graced with the presence of Bob Burg, the bestselling co-author of The Go-Giver, who shares the value of creating “know, like, trust” relationships with your prospects. Listen as they explore what it means to cultivate relationships on social media platforms and how it can happen quickly if the timing is right, and as long as you approach it with a long-term perspective. Discover the power of becoming a “go-giver” and what benefits you can reap from shifting your focus from getting to giving, by taking the spotlight away from yourself, placing it on the other person, and providing them with immense value.

5 Ways to Use Video on LinkedIn

Social Sales Link — Thu, 07 Apr 2022 09:00:00 +0000

Hosts Brynne Tillman and Bob Woods open up a new perspective on social selling — getting engagement through video. Discover why videos offer a higher response rate than other forms of content you use to engage with your audience. At one point in the session, Brynne will share a list of things you need to ask yourself when considering a video strategy for social selling. You’ll also learn about specific types of videos you can create and share, as well as the different ways you can share your video on LinkedIn, including hacks and Dos and Don’ts on uploading. Join them as they discuss video strategies that will allow you to connect with your prospects in a more personal and highly engaging manner.

Clancy Clark - Selling by Serving: What Makes You Interesting Is to Be Interested

Social Sales Link — Tue, 05 Apr 2022 15:53:00 +0000

Clancy Clark joins our hosts Brynne Tillman and Bill McCormick to share what it means to sell by serving and how it is connected to social selling. Listen as they discuss Clancy’s seven steps of Selling by Serving and discover the right process for reaching out to a prospective client, including preparing before engaging, building rapport, and presenting your solution. You’ll see Clancy’s perspective on the value of developing authentic relationships and why it’s all about being interested in your prospect to be interesting to them.

Your LinkedIn Alumni Page

Social Sales Link — Thu, 31 Mar 2022 16:39:00 +0000

Our hosts Brynne Tillman and Bob Woods discuss the value of your LinkedIn alumni page when it comes to initiating sales conversations from a warmer perspective. Learn how you can find LinkedIn connections by visiting the pages of the college or high school you went to and how they can be great resources for establishing sales relationships with prospects. Listen as the LinkedIn Whisperer Brynne and the LinkedIn Sherpa Bob walk you through the steps while sharing plenty of useful tips along the way, so you can start building your sales network with ease.

Lou Bortone - Harnessing the Power of Video for Social Selling

Social Sales Link — Tue, 29 Mar 2022 15:24:00 +0000

“The Video Godfather” Lou Bortone joins the Social Sales Link team to discuss the powerful impact video has on social selling in this brand new episode of the Making Sales Social podcast. Listen as Lou, an author, speaker, and digital marketing consultant at LouBortone.com, shares how he has helped business owners generate more revenue through creative video marketing strategies. Not only does Lou offer valuable insights on creating videos that would help increase your impact, influence, and income, but he also is passionate about helping camera-shy individuals like himself get over their fears and put themselves out there through video marketing. Tune in as he lists down the common mistakes salespeople and business owners make when trying to venture into video marketing and explains why it’s important to not get lost in the technicalities of video creation.

Running Your First “Sales” Call

Social Sales Link — Thu, 24 Mar 2022 16:07:00 +0000

The Social Sales Link team ventures into the process of how you should run your first sales call. Listen as Brynne Tillman and Bob Woods help you navigate through setting up that much-awaited call with your prospect and how it’s going to be different from the usual calls people are accustomed to (and tired of) having. Here you’ll learn about what the team refers to as the “insights” call, which is the call where you’ll be offering insights specific to your prospect’s situation, with a goal of bringing value so you can effectively transition into a potential prospecting call without making it feel like a “bait and switch” situation.

Stephanie Sides - Social Listening for Building Relationships That Lead to Sales

Social Sales Link — Tue, 22 Mar 2022 12:17:00 +0000

Stephanie Sides joins our hosts Brynne Tillman and Bill McCormick to talk about why the last thing you should be doing on social media is to sell. Join Stephanie as she explains what social listening is and why sales professionals should pay attention to what your people are saying about them and their businesses. Learn about listening points that will help you determine the trajectory you need to take to propel your business’ sales.

Get On Your Prospect's Radar

Social Sales Link — Thu, 17 Mar 2022 13:40:00 +0000

Brynne and Bob share several ways to capture your prospects’ attention without being salesy or pushy. Learn how you can separate yourself from the “Always Be Pitching” crowd in order to build relationships and offer value to your prospects before you even reach out to initiate a conversation. So tune in and discover the right way to get pinging on your prospects’ radars.

Erin Hatzikostas - Authenticity Always Wins: How Authenticity Isn’t About You, but the Connections You Create

Social Sales Link — Tue, 15 Mar 2022 16:52:00 +0000

Visit her website https://www.bauthenticinc.com/

You can reach out to Erin Hatzikostas at . You can also visit her websites:

Connect with Erin Hatzikostas on LinkedIn and on Twitter

LinkedIn and Centers of Influence

Social Sales Link — Thu, 10 Mar 2022 10:33:00 +0000

Join Brynne and Bob as they talk about searching for centers of influence on LinkedIn whom you can form collaborative relationships with and using them to expand your network and build sales connections. Tune in to discover how you can identify networking partners, thought leaders and allies that you could potentially establish mutual referrals with.

Heidi Solomon-Orlick – Democratizing Sales for Women

Social Sales Link — Tue, 08 Mar 2022 14:13:00 +0000

GirlzWhoSell Founder and CEO Heidi Solomon-Orlick joins the LinkedIn Whisperer Brynne Tillman and guest co-host Meshell Baker to discuss social selling tips and strategies in this special episode that celebrates Women’s History Month. Listen as Heidi shares why it has become her mission to promote rockstar women in sales and show how women are dominating the business-to-business sales industry.

Your LinkedIn Elevator Pitch

Social Sales Link — Thu, 03 Mar 2022 11:10:00 +0000

In this episode, Brynne and Bob talks about the advantages of having a LinkedIn elevator pitch — a combination of three key features in your LinkedIn profile that when used cohesively, gives your visitors an opportunity to understand the value you bring in a matter of seconds. So tune in to learn how you can increase your chances of converting those connections to conversations with a few tweaks on your LinkedIn profile.

Susan Mann - Building an Ecosystem Around Sales

Social Sales Link — Tue, 01 Mar 2022 12:48:00 +0000

In this episode, we are joined by Compass Sales Advisory President Susan Mann, where she stresses the necessity of building an ecosystem around sales and how it will enable you to become a better resource to your clients. Listen as Susan explains why it’s essential to realize that a key part of the sales process is helping your customers advance their business — instead of just connecting and pitching — even when it’s not going to be through you, but through some other resource that you know.

Finding Companies on LinkedIn Where You Already Have a First-Degree Connection

Social Sales Link — Thu, 24 Feb 2022 14:13:00 +0000

In this episode, Brynne and Bob talks about new features that were added to LinkedIn’s company search filters that make locating connections both more simple and strategic. So tune in and discover tactics on how to use these new features to your advantage.

Meshell Baker - Igniting Confidence for Sales Success

Social Sales Link — Tue, 22 Feb 2022 14:35:00 +0000

Connect with Meshell Baker on LinkedIn and on Twitter.

You can email her directly at meshell@meshellbaker.com or if you are wanting to connect and just use the tool go to meshellrbaker.com/vision.

Leveraging Content to Start Sales Conversations on LinkedIn

Social Sales Link — Thu, 17 Feb 2022 15:08:00 +0000

In this episode, Brynne and Bob will talk about why it’s important to create meaningful content and what types of content we should be putting out there to attract our target audience and help initiate sales conversations.

Tim David - It’s Not What We Say, But What They Hear: The Importance of the Impact of Words on the Human Brain

Social Sales Link — Tue, 15 Feb 2022 14:59:00 +0000

Visit his website tonymorrisinternational.com

You can reach out to Tim David at good@people.com. You can also visit his websites:

https://www.timdavidspeaks.com/

https://www.goodatpeople.com/

https://moreinfluential.com/

Connect with Tim David on LinkedIn and on Twitter

Digital Sales Automation: The Good, the Bad, and the Ugly

Social Sales Link — Thu, 10 Feb 2022 13:58:00 +0000

In this episode, Brynne, Bill, and Bob will talk about the pros and cons of digital sales automation. Learn more about the "when, why, and how" of using automation in your sales processes. So tune in and discover why you should hyper-personalize your conversation and what to steer clear of to avoid your LinkedIn Profile from getting shut down.

Tony Morris - Discovering the ASK Philosophy: How to Attract, Solve and Keep Clients

Social Sales Link — Tue, 08 Feb 2022 11:53:00 +0000

In this episode, Brynne and Bill are joined by Tony Morris, best-selling author of five books and also the founder and CEO of Tony Morris International. Tune in as Tony talks about the ASK philosophy and why it’s important to understand and focus on your “unique client benefit” to gain a customer.

Five LinkedIn Statistics Every Sales Professional Needs to Know

Social Sales Link — Thu, 03 Feb 2022 13:40:00 +0000

In this episode, Brynne, Bill, and Bob share the five LinkedIn statistics that every sales professional needs to know. Discover how many millions of LinkedIn members are in the network and how you can leverage that knowledge to help grow your business.

Aaron Schmookler - Bringing More “I” to the Table: How to Fully Own Who You Are, Your Uniqueness to Make a Full Contribution to Your Team

Social Sales Link — Tue, 01 Feb 2022 14:03:00 +0000

In this episode, Brynne and Bill are joined by Aaron Schmookler, co-founder and CEO of The Yes Works. Listen as Aaron talks about "teamification" and shares how this can help you build a stronger relationship with your clients.

Profile Refresh in 2022

Social Sales Link — Thu, 27 Jan 2022 13:15:00 +0000

In this episode, Brynne and Bob will talk about all the key things that you need to do on LinkedIn to make 2022 the best year ever, including refreshing your LinkedIn Profile. So tune in and start updating your profile for the new year!

David Newman - How to Scale Your Business From Where It Is to Where You Really Want It to Be

Social Sales Link — Tue, 25 Jan 2022 09:52:00 +0000

Two free gifts for folks that want to take these ideas across the finish line. One is Do It Marketing Manifesto, which is part marketing, part sales, part mindset.

Also, free web training for folks that are interested in taking their thought leadership business to the next level and that's doitmarketing.com/webinar

5 Tactics to Engage Your LinkedIn Connections on LinkedIn

Social Sales Link — Thu, 20 Jan 2022 15:04:00 +0000

In this episode, Brynne, Bill, and Bob will talk about five amazing tactics you can use to engage your LinkedIn connections so you can earn the right to start a conversation. Tune in and start engaging with your LinkedIn connections.

Neil Andersen - Aligning Your Mission and Vision With That of Your Organization and Your Clients

Social Sales Link — Tue, 18 Jan 2022 13:40:00 +0000

In this episode, Brynne and Bill are joined by Neil Andersen, the founder and CEO of A5 Advisory, where Neil talks about the importance of having your own mission and vision as an individual and why you should align them with that of your organization and your clients. So tune in and start writing your personal mission and vision!

LinkedIn Brand Imagery for Profiles

Social Sales Link — Thu, 13 Jan 2022 13:33:00 +0000

In this episode, Brynne, Bill, and Bob will talk about LinkedIn brand imagery. We've heard the saying, "A picture is worth a 1000 words." And LinkedIn allows us now more than ever, places where we can have pictures. Tune in and learn how we can leverage this imagery in order to attract and engage the right people that we're going after from a sales perspective.

Sid Meadows - It’s About “Seek to Be Found” Rather Than Seek to Find!

Social Sales Link — Tue, 11 Jan 2022 08:47:00 +0000

In this episode, Brynne and Bill are joined by Sid Meadows, a business strategist and high performance coach. Listen as Sid discusses how so many people in sales are taught to go find customers when it’s really “seek to be found,” rather than seek to find. Tune in to know the difference between the two and what type of content we should be producing to be found.

LinkedIn for Networking

Social Sales Link — Thu, 06 Jan 2022 12:36:00 +0000

In this episode, Brynne, Bill, and Bob will discuss how you can leverage LinkedIn for networking. They will talk more about purposefully networking with the targeted, exact people that you want to have conversations with. Tune in and start networking through LinkedIn!

John Kunzier - Developing a Go-to-Market Strategy to Narrow the Gap Between Sales and Marketing

Social Sales Link — Tue, 04 Jan 2022 15:37:00 +0000

Visit www.aerialdigital.agency and connect with John Kunzier on LinkedIn and Twitter!

Leveraging LinkedIn Company Pages

Social Sales Link — Thu, 23 Dec 2021 14:15:00 +0000

In this episode, Brynne, Bill, and Bob talk about how you can leverage LinkedIn Company Page for brand awareness. Tune in and discover the great value this episode provides not just for huge company owners but also for sole proprietors and for small business owners.

12 Days of LinkedIn | Happy Holidays!

Social Sales Link — Wed, 22 Dec 2021 09:31:00 +0000

In this special holiday episode, Brynne, Bill, and Bob talk about the valuable tips in 12 Days of LinkedIn and why they are great gifts for the holiday. Tune in to learn how you can use these twelve gifts to help you build your connections, convert them into conversations, and achieve your business goals on LinkedIn.

Scott Webb - Conversations Equal Conversions

Social Sales Link — Tue, 21 Dec 2021 12:38:00 +0000

"In this episode, Brynne and Bill are joined by Scott Webb aka ""The Refluencer."" Find out why Scott thinks conversations are key to social selling and why it's important to get out of sales mode to be a resource for potential clients. So tune in and listen to how his past experience with his restaurant business inspired him to create a framework on how we can have more sales."

5 Ways Non-Creators Can Leverage Content for LinkedIn

Social Sales Link — Thu, 16 Dec 2021 16:20:00 +0000

In this episode, Brynne, Bill, and Bob will discuss 5 ways that non-creators can leverage content to attract their ideal and target audience. Content is a huge part of social, even if you're just trying to start a one on one conversation. So tune in and start capturing your genius.

Bobby Martin - Social Selling Is About Cultivating Curiosity, Relating to Your Clients and Understanding Them

Social Sales Link — Tue, 14 Dec 2021 12:11:00 +0000

Visit the Vertical IQ website, get the eBook on "Unsolved Mysteries of Losing a Sale" and connect with Bobby Martin on LinkedIn and Twitter!

LinkedIn and Networking Perfect Together

Social Sales Link — Thu, 09 Dec 2021 14:54:00 +0000

"In this episode, Brynne, Bill, and Bob will discuss why LinkedIn and networking go so well together, just like peanut butter and jelly. Tune in to discover the three different ways that can help you when it comes to using LinkedIn for networking."

Keith Reynolds - The Importance of Creating Thought-Leading Content That Connects With Your Audience

Social Sales Link — Tue, 07 Dec 2021 13:38:00 +0000

"In this episode, Brynne and Bill are joined by Keith Reynolds, the founder and CEO of Publi.io. Listen as Keith shares the importance of creating content that connects with your audience and why it pays to have an editorial strategy. Discover what kind of content is getting the most views right now."

Sales Navigator vs. LinkedIn.com

Social Sales Link — Thu, 02 Dec 2021 10:42:00 +0000

"Listen as the Social Sales Link team talks about “Sales Navigator vs. LinkedIn.com. In this episode, Brynne, Bill, and Bob discusses the difference between Sales Navigator and the free version of LinkedIn, as well as the benefits of having Sales Navigator and why they believe it’s one of the most powerful sales tools available today."

Nancy Calabrese - How We Can Turn “Cold Calling” to Social Selling

Social Sales Link — Tue, 30 Nov 2021 11:54:00 +0000

In this episode, Brynne and Bill are joined by Nancy Calabrese, founder and CEO of One of a Kind Sales. Listen as they talk about matching your tone and voice to that of the person you're speaking to when starting conversations on LinkedIn. Tune in as Nancy shares how creating curiosity during cold calls can lead to more sales conversations.

LinkedIn for Client Referrals

Social Sales Link — Fri, 26 Nov 2021 09:05:00 +0000

"""Listen as the Social Sales Link team talks about “LinkedIn for Client Referrals.” In this episode, Brynne, Bill, and Bob will discuss how to get one of the most important thing we want from our clients — getting external introduction."

7 Ways to Show Gratitude to Your LinkedIn Network on Thanksgiving

Social Sales Link — Thu, 25 Nov 2021 05:45:00 +0000

"Listen as the Social Sales Link team talks about “Seven Ways to Show Gratitude to Your LinkedIn Network.” In this episode, Brynne, Bill, and Bob will enumerate the seven ways to show how grateful we are to our network, not only on Thankgiving, but also all year long.”"

Carson Heady - Uncovering Blockers in Sales Relationships and Leveraging Social Tools Effectively

Social Sales Link — Tue, 23 Nov 2021 09:29:00 +0000

Visit the Carson Heady website and connect with Carson Heady on LinkedIn and Twitter!

ABM Prospecting on LinkedIn or ACS

Social Sales Link — Thu, 18 Nov 2021 16:34:00 +0000

"Listen as the Social Sales Link Team talks about “ABM Prospecting on LinkedIn.” In this episode, Brynne, Bill, and Bob will discuss why LinkedIn is, in their opinion, the most powerful tool to really optimize your ABM or your ACS for prospecting and finding all the right people."

Jesse Rothstein - The One Thing That When Done Consistently, Would Create More Opportunities, More Conversations

Social Sales Link — Tue, 16 Nov 2021 11:29:00 +0000

Visit the Jesse Rothstein website and connect with Jesse Rothstein on LinkedIn and Twitter!

LinkedIn Training: What We Want from Our Clients

Social Sales Link — Fri, 12 Nov 2021 01:37:00 +0000

Listen as the Social Sales Link team talks about the “Five Things We Want from Our Clients.” In this episode, Brynne, Bill, and Bob will teach you how to connect with your clients, and how it’s going to open up avenues of five things that you can get from them.

Simon Elliot - How to Shift From Just Selling What You Have to Sell to Offering Client Solutions That Create Long-Term Partnerships

Social Sales Link — Tue, 09 Nov 2021 12:43:00 +0000

"In this episode, Brynne and Bill are joined by Simon Elliott, managing partner and co-founder of 4xi Global Consulting & Solutions. Tune in as they talk about why you should start thinking about how you can change the cultural mindshift of an organization as well as begin demonstrating behaviors that will make a difference."

5 LinkedIn Mistakes Costing Sales People Business and Reputation

Social Sales Link — Thu, 04 Nov 2021 13:42:00 +0000

In this episode…Listen as the Social Sales Link Team talks about the “5 LinkedIn Mistakes that are Costing Sales People Business and Reputation”. In this episode, Brynne, Bill, and Bob enumerated and elaborated on: how NOT to set up your profile as a resource and not a resume, connect and pitch, connect and forget, post and ghost, and do random acts of social.

Richard Rothstein - Why It Pays to Be Client-Centric: Providing Value and Letting It Come Back to You

Social Sales Link — Tue, 02 Nov 2021 11:14:00 +0000

"In this episode, Brynne and Bill are joined by Richard Rothstein, CEO of Rothstein Consulting. Listen as they discuss strategies on how to provide and lead with value as a sales professional, and why it's all about valuing the people you’re helping and letting that come back to you."

Slow Down Your LinkedIn Outreach, Speed Up Your Sales Outcome

Social Sales Link — Thu, 28 Oct 2021 10:26:00 +0000

"Listen as the Social Sales Link team talks about how to slow down your outreach to speed up your outcome. In this episode, Brynne, Bill, and Bob discuss building relationships and being valuable to your audience by bringing in resources. Listen as they explain how a sale will come when the time is right."

Fred Diamond - You're the President of Your Career: How to Establish Yourself as the Go-To Person

Social Sales Link — Tue, 26 Oct 2021 12:24:00 +0000

Visit the Institute for Excellence in Sales website and connect with Fred Diamond on LinkedIn and Twitter!

Lead to Your Solution Not With Your Solution

Social Sales Link — Thu, 21 Oct 2021 09:51:00 +0000

Listen as the Social Sales Link Team talks about: "How to Lead to Your Solutions". In this episode, Brynne, Bill, and Bob discussed how you can show the value that you bring to the table, and how you can help solve your client's problems and challenges. So when we lead with our solution, and you've provide the right value and the right conversation, the sale will come when the time is right.

Carole Mahoney - Following the “Cocktail Party" Rule: Why Sales Isn't Just a Numbers Game

Social Sales Link — Tue, 19 Oct 2021 11:58:00 +0000

Visit the Unbound Growth website and connect with Carole Mahoney on LinkedIn and Twitter!

Treat LinkedIn Like a Networking Meeting

Social Sales Link — Thu, 14 Oct 2021 09:47:00 +0000

"Listen as the Social Sales Link Team talks about why it's important to “Treat LinkedIn Like a Networking Meeting.” In this episode, Brynne, Bill, and Bob will teach you the overarching philosophy of treating the person on the other side of the message, the same way we would, if they were on the other side of the table."

Darryl Praill - Playing the Long Game: Know How Your Buyers Buy and How to Provide Value for Them

Social Sales Link — Tue, 12 Oct 2021 09:15:00 +0000

Visit the Darryl Praill website and connect with Darryl Praill on LinkedIn and Twitter!

Leverage LinkedIn Notifications to Start Conversations

Social Sales Link — Thu, 07 Oct 2021 10:00:00 +0000

"Listen as the Social Sales Link Team talks about “Leveraging LinkedIn Notifications to Start Conversations.” In this episode, you will learn about the types of notifications you can leverage to start conversations and realize that as your network grows, your influence, credibility and net worth grow as well, giving you more opportunities for sale."

Mandy McEwen - The Evolution of Digital Marketing and How You Can Cope With the Changes

Social Sales Link — Tue, 05 Oct 2021 09:10:00 +0000

Visit the Mod Girl Marketing website and connect with Mandy McEwen on LinkedIn and Twitter!

LinkedIn for Referrals and Permission to Name Drop

Social Sales Link — Thu, 30 Sep 2021 11:00:00 +0000

"In this episode, the Social Sales Link team talks about “LinkedIn Referrals and Permission to Name Drop.” Listen as you learn about referrals as an absolute most powerful way to start a conversation with a buyer and use it to ask permission to name drop."

Caryn Kopp - Using Social Media as a Marketing Tool

Social Sales Link — Tue, 28 Sep 2021 13:56:00 +0000

In this episode, Brynne and Bill are joined by Caryn Kopp, “Chief Door Opener” at Kopp Consulting. Listen as they talk about using social media as a marketing tool to get to the radar of your targeted decision makers, so that when you reach out to them to start a relationship, you’re not starting from square one because they already know a little bit about you.

Nurturing Your Existing LinkedIn Connections

Social Sales Link — Thu, 23 Sep 2021 09:19:00 +0000

"Listen as the Social Sales Link team talks about “Nurturing your Existing Connections on LinkedIn.” In this episode, you will learn how to take inventory by exporting connections, taking inventory by searching, and re-engaging with your first degree connections through video messages and content."

Wesleyne Greer - Cultivating Sales Strategies for Sales Professionals

Social Sales Link — Tue, 21 Sep 2021 08:53:00 +0000

In this episode, Brynne and Bill talks to Wesleyne Greer, a certified Gap Selling trainer and CEO of Transformed Sales. Wesleyne will help you cultivate a sales strategy that not only provides leadership coaching but also improves team performance and strengthens communication between your sales managers and their respective teams.

Leveraging LinkedIn Polls to Start Conversations

Social Sales Link — Thu, 16 Sep 2021 09:12:00 +0000

"The Social Sales Link team discusses engaging on content, and how to “Leverage LinkedIn Polls to Start Conversations.” Listen as they discuss how polls can be one of the great ways to engage with your audience, in addition to asking specific people the right questions about their point of view. In this episode, you will learn how to create engagement and start getting insights from your buyers about what matters to them."

Jennifer Gitomer - Why Taking Your Audience Along for the Journey Helps You Stand Out From Competitors

Social Sales Link — Tue, 14 Sep 2021 09:00:00 +0000

Visit the SALESinaNYMinute website and connect with Jen Gitomer on LinkedIn and Twitter!

Engaging on Content When Social Selling

Social Sales Link — Thu, 09 Sep 2021 10:00:00 +0000

"In this episode, the Social Sales Link team, discusses engaging on content, and how to ""Purposefully Engage for Social Selling."" Listen as they cover different engagement approaches, common pitfalls, and usual habits we do when trying to engage people in social media. By understanding these approaches and mistakes, you’ll have a better strategy when engaging in either online or face-to-face conversations."

Liz Wendling - Stop Using "Phrase Grenades" and Start Creating Strong, Solid Connections

Social Sales Link — Tue, 07 Sep 2021 09:18:00 +0000

In this episode, Brynne and Bill are joined by Liz Wendling, president of Insights Business Consultants. Liz believes that sales skills are not optional. Listen as she helps you identify a unique approach, as well as determine processes and techniques that feel most aligned and natural to you.

Curating Content for LinkedIn

Social Sales Link — Thu, 02 Sep 2021 09:00:00 +0000

In this episode, the Social Sales Link Team discusses four topics related to “Curating Content for LinkedIn.” Discover how sharing content relevant to your audience’s interests and their respective industries can start conversations that will ultimately lead to you sharing valuable information about your industry with them.

Larry Levine - Have People Been Blowing You Off? Learn How to Have Conversational Competence

Social Sales Link — Tue, 31 Aug 2021 09:00:00 +0000

In this episode, Brynne and Bill are joined by Larry Levine, where he talks about how sales has always been social and how important it is in today's selling environment to build community by engaging, educating, and being exciting! Larry Levine is the author of “Selling from the Heart” and co-host of the “Selling from the Heart” podcast. Listen as he talks about how he bounced back from being fired at 50 years old with a +25-year sales career, which led to his book, “Selling from the Heart.”

LinkedIn Content for Social Selling

Social Sales Link — Thu, 26 Aug 2021 10:15:00 +0000

In this episode, the Social Sales Link team discusses four topics related to “LinkedIn Content for Social Selling.” Listen to learn about the five basic elements of an effective piece of content that transcends from a connection to a conversation.

Liz Heiman - Why Sales Should Not Be a Bad Black Box for Company Owners

Social Sales Link — Tue, 24 Aug 2021 09:00:00 +0000

In this episode, Brynne and Bill are joined by Liz Heiman, the chief sales strategist and CEO of Regarding Sales. Liz believes sales isn't magic because when you have a solid strategy, an effective process, and a solid understanding of how it all works, results are predictable.

Social Proximity: Pathways to Your Buyers

Social Sales Link — Fri, 30 Jul 2021 10:48:00 +0000

In this episode, the Social Sales Link team discusses “Social Proximity” — the pathway to your buyers. Listen to find out why it’s the best way to gain access to the stakeholders, decision-makers, and the people you’d like to meet.

Darrell Amy - Don’t Be Just a “Nice Idea.” How to Be In the Top 3 Outcomes That Your Prospects or Clients Desire

Social Sales Link — Fri, 30 Jul 2021 10:46:00 +0000

In this episode, Brynne and Bill are joined by Darrell Amy, the author of “Revenue Growth Engine” and co-host of “The Selling from the Heart” podcast. Darrell’s amazing experience in both sales and marketing makes this a must-see episode. Listen to Darell as he talks about customers’ outcomes and how you can not only discover them, but also serve them!

LinkedIn Listening Part 2

Social Sales Link — Fri, 30 Jul 2021 10:42:00 +0000

In this episode, the Social Sales Link team talks about “Social Listening” and why it is important. The first of this two-part series will teach you how to listen through your eyes by using different platforms.

Jeff Molander - Talking Less About Yourself and Starting More Meaningful Conversations

Social Sales Link — Fri, 30 Jul 2021 10:00:00 +0000

Visit the Communication Edge website and connect with Jeff Molander on LinkedIn and Twitter!

What is Social Listening Part 1

Social Sales Link — Fri, 30 Jul 2021 09:59:00 +0000

Visit the Regarding Sales website and connect with Liz Heiman on LinkedIn and Twitter!

Steve Heroux - Authenticity and How Crucial It Is to Make Your First Introduction Memorable

Social Sales Link — Fri, 30 Jul 2021 09:58:00 +0000

In this episode, Brynne and Bill are joined by Steve Heroux of Victory Selling! Steve is passionate about sales training, especially when it comes to helping sales professionals adapt to virtual selling. Discover how honesty, integrity, and humility will help us stand out from the crowd.

LinkedIn Profile Tips for Sales

Social Sales Link — Fri, 30 Jul 2021 09:57:00 +0000

In this episode, the Social Sales Link team talks about the ‟Value-Centric Profile.” Learn about what it looks like and get some tips on how to make yours look better!

Raj Kapur - The Right Marketing Strategies That Provide a Solid Foundation for Sales

Social Sales Link — Fri, 30 Jul 2021 09:55:00 +0000

Visit &Marketing website and connect with Raj Kapur on LinkedIn and Twitter!

5 Pillars of Social Selling

Social Sales Link — Fri, 30 Jul 2021 09:52:00 +0000

In this episode, the Social Sales Link team talks about the five pillars of social selling, which are value-centric profiles, social listening, engaging with insights or content, nurturing your existing connections, and prospecting.

Digital Strategies To Grow Your Business with Brynne Tillman & Bill McCormick

Social Sales Link — Wed, 28 Jul 2021 11:17:00 +0000

Meet Brynne Tillman and Bill McCormick, your hosts for “Making Sales Social” — find out what making sales social means to them and how they entered into the social selling world!